Like other American films of 1999 — such as Fight Club , Bringing Out the Dead , and Magnolia , American Beauty instructs its audience to " [ lead ] more meaningful lives " . The film argues the case against conformity , but does not deny that people need and want it ; even the gay characters just want to fit in . Jim and Jim , the Burnhams ' other neighbors , are a satire of " gay bourgeois coupledom " , who " [ invest ] in the numbing sameness " that the film criticizes in heterosexual couples . The feminist academic and author Sally R. Munt argues that American Beauty uses its " art house " trappings to direct its message of nonconformity primarily to the middle classes , and that this approach is a " cliché of bourgeois preoccupation ; [ ... ] the underlying premise being that the luxury of finding an individual ' self ' through denial and renunciation is always open to those wealthy enough to choose , and sly enough to present themselves sympathetically as a rebel . "