In May 1951 , he announced he was retiring from professional football to become sports director at a radio station in Buffalo . He was hired as a sportscaster by WBEN ( now known as WIVB ) , which had just started the first television station in Buffalo and the only one serving Southern Ontario . This was an early foray into television by the Buffalo Evening News . In the 1950s , Rifenburg hosted a popular panel show called " Let 's Talk Sports " in Buffalo and also pioneered an early morning exercise program . He also worked for WBEN ( AM ) and WBEN ( FM ) and as the sideline announcer for Buffalo Bills games along with Van Miller , the long time Bills play @-@ by @-@ play announcer . In addition , he served as the play @-@ by @-@ play announcer for the University of Buffalo Bulls football team . As a radio broadcaster , he is remembered for things ranging from ski reports , to 17 years worth of " Breakfast At — " programs live from various local restaurants , to 27 years as the WBEN @-@ AM All Night Show host .