The music video garnered 10 @.@ 4 million views in a 24 @-@ hour period , failing to attain the Vevo record held by Justin Bieber 's " Beauty and a Beat " music video ( 10 @.@ 6 million ) . Despite a 34 % gain in weekly activity to their Vevo channel , with the clip 's success and preceding teaser videos earning 38 million views during the week , One Direction held at number two on the Billboard 's Social 50 chart A 15 % rise in Facebook reaction gave way to a 154 @,@ 000 increase in Facebook likes during the week . 191 @,@ 000 Twitter followers added contributed to their overall fan base increase as well .