The accompanying music video , directed by Vaughan Arnell , who had previously directed One Direction 's music videos for " Live While We 're Young " and " Little Things " , was designed to showcase the group 's comedic timing . Inspired by the Beach Boys , cult surfing films , old Hollywood , and British cinema , the music video incorporates " a technicolor vibe and a British kind of romp " , as noted by Arnell in a MTV News interview .