As a birthday gift for Marge , Homer buys a blender designed by television chef Paula Paul . He goes to a health food store called Swapper Jack 's , where Paula is giving away autographs , to have Paula sign it . Homer is impressed by the store and says he will not be shopping at the Kwik @-@ E @-@ Mart any more . Apu , who is there to spy , overhears Homer and the two engage in a fight until the security guards grab hold of Apu and take him away . At the signing , Homer tells Paula that Marge is a big fan of hers . Paula decides that she will call Marge live during her upcoming show to wish her a happy birthday . Meanwhile , Bart gets his mother a rabbit for her birthday . The rabbit chews through the phone lines in the Simpsons ' home , causing Marge to miss Paula 's call . Paula becomes furious at Marge for not answering the phone as she embarrassed herself on her show . Homer punishes Bart by locking him up in the rabbit 's cage .