MGM and Eon Productions granted Mattel the license to sell a line of Barbie dolls based around the franchise . Mattel announced that the Bond Barbies will be at her " stylish best " , clad in evening dress and red shawl . Lindy Hemming created the dress , which is slashed to the thigh to reveal a telephone strapped to Barbie 's leg . The doll was sold in a gift set , with Barbie 's boyfriend Ken posing as Bond in a tuxedo designed by the Italian fashion house Brioni .