The film premiered in Los Angeles on June 30 , 2011 , and received a wide release on July 8 , 2011 . The film exceeded financial expectations , accruing over $ 28 million in the first three days , making it the number two film in the United States during its opening weekend , and going on to become the highest @-@ grossing black comedy film of all time in unadjusted dollars , breaking the record previously set by The War of the Roses in 1990 . The film grossed over $ 209 million worldwide during its theatrical run .