▷▷▷ TCCF Creative Content Fest #FORUM 
▷▷ Salon Stage #1105 Highlights ✒️
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✸ Latin American Perspectives: New Contexts and Developments in the Film and Television Market
Keynote Speaker：Silvia ECHEVERRI｜Proimágenes Colombia | Colombia Film Commissioner
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In her talk, Silvia Echeverri delved into the current state of the Latin American film and television market. She highlighted that Argentina, Brazil, and Mexico are the three largest markets in Latin America. The surge in popularity of Asian content—especially Korean dramas and animation—has been transforming viewing habits across the region.
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In recent years, Colombia has successfully attracted numerous international productions through its incentive policies. The Colombian government’s FFC and CINA incentive programs have not only infused substantial funding into the local film and television industry but also created a large number of job opportunities. These initiatives have attracted major international film production companies to film in Colombia and spurred growth in the local media industry, boosting Colombia's competitiveness in the global media market. She emphasized that building a robust, well-supported system is key to the continued growth of Latin America's film and television industry, and the Colombian government is actively working toward this goal.
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✸Trend Analysis: Interpreting the Southeast Asian Film and Television Market
Keynote Speaker：Michelle LIN｜K7 Media UK | Associate Director: Operations
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Michelle provided an in-depth analysis of the development trends in the Southeast Asian film and television market. She noted that despite challenges facing the international media industry, the Southeast Asian market is experiencing strong growth, with Indonesia, Vietnam, and Thailand standing out in particular. The Indonesian market is heavily influenced by religion, with audiences favoring slice-of-life and romance dramas, along with the impact of the Korean wave and Hollywood productions. The Thai market features co-productions between Korea and Thailand, along with fantasy dramas, and viewers show a strong preference for cooking shows. In Vietnam, local productions dominate, particularly rural-themed and fantasy dramas, while there is also significant interest in Korean dramas and reality shows. In summary, the Southeast Asian film and television market is characterized by diversification, localization, and internationalization. For content creators to succeed, they must deeply understand local cultures, strengthen cross-border collaborations, and pay attention to the development of emerging platforms.
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✸ Winning Young Hearts: Exploring the Latest Trends in Children‘s Content Market
Keynote Speaker：Pure CHANG｜Nielsen Taiwan｜Broadcasters & Publishers Lead
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According to the latest research by Nielsen, children's and adolescents' viewing behaviors across Asia exhibit a trend of diversification. Viewing habits vary by region due to cultural backgrounds: in South Korea, people prefer domestic original content, while Thailand enjoys foreign cartoons. In Indonesia and Malaysia, audiences have a blend of preferences for both Western and local content. In Taiwan, young audiences have a strong affinity for both Japanese animation and local productions, especially music programs.
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With technological advancements, streaming platforms and mobile viewing have become mainstream, prompting young audiences to demand greater interactivity, diversity, and show greater brand loyalty. The speaker recommended that content creators and media companies develop more targeted programming based on the preferences of young audiences across various age groups and regions. They should actively pursue cross-platform strategies to create interactive content, leverage social media for promotion, and explore popular IPs for merchandising opportunities. Additionally, parents and educators should monitor the viewing behaviors of young audiences and guide them in the proper use of social media platforms.
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Nielsen's research offers us valuable insights into the viewing behaviors of young audiences. In the rapidly changing media landscape, content providers must continuously adjust their strategies to meet evolving demands.
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