law: Trade Marks Act, 1999  
  14. Use of names and representations of living
  
  persons or persons recently dead.— 
  Where an application is made for the
  
  registration of a trade mark which falsely suggests a connection with any
  
  living person, or a person whose death took place within twenty years prior to
  
  the date of application for registration of the trade mark, the Registrar may,
  
  before he proceeds with the application, require the applicant to furnish him
  
  with the consent in writing of such living person or, as the case may be, of
  
  the legal representative of the deceased person to the connection appearing on
  
  the trade mark, and may refuse to proceed with the application unless the
  
  applicant furnishes the Registrar with such consent.