10.13125/2039-6597/2073
The paper investigates the ways Shakespeare’s oeuvre, with its reputation for a universal adaptability that embraces all media and contexts, finds its way into a serial structure that is the dominant form of visual performance today. In order to see whether this seems at all possible, the paper examines the most recent television series, Star-Crossed, in which the original Shakespearean narrative unit (Romeo and Juliet) is broken up into several episodes, thus adopting the most popular televisual genre of our time. The paper argues that this fragmentation of the original narrative whole fits into the contemporary cultural tendencies of textual poaching, snatching quotations and (re)placing them in seemingly random contexts, often with a complete ignorance of original meanings and contextual frameworks, but applying them to whichever means seems favourable for the adaptors. At the same time, it also appears that the dramatic original does not lend itself easily to serialisation, and notwithstanding the conscious decisions on the part of the creators to embed the series into the topical, stylistic, generic and aesthetic contexts of contemporary television, the failure of the enterprise comes as no surprise. 
application/pdf
2039-6597
2073
11
en
Kinga Földváry
Between
Romeo and Juliet
Serial Shakespeare – The Case of <i>Star-Crossed</i> (2014)
Text.Serial.Journal
https://ojs.unica.it/index.php/between
6
Transmedia Storytelling: Transpositions
2016-11-08
2016-01-27
2016-06-23
2016-11-08
1
Kinga Földváry
2016/11/08
10.13125/2039-6597/2073
Pázmány Péter Catholic University
2039-6597
11
Romeo and Juliet
en
Serial Shakespeare – The Case of <i>Star-Crossed</i> (2014)
https://ojs.unica.it/index.php/between/article/download/2073/2100
6
Serial Shakespeare: The Case of Star-
           Crossed (2014)
                              Kinga Földváry


      When compared to the cinema, television has often been
described as the most democratic medium, indeed, «the only really
‘national’ theatre», as Terence Hawkes refers to it (in Banks –
Holderness 1998: 176), but for the same easy access it provides to the
masses, it has also come in for even harsher criticism as the lowest
branch of that low-brow field («the most degraded of the mass media»,
Terris 2008: 201). The history of moving images and live broadcasts has
been characterised by a constantly changing power struggle between
dominant and neglected, superior and inferior media forms, but in the
twenty-first century, for a variety of technological and sociological
reasons, television again seems to be having the upper hand over the
cinema, and the shift of audiences away from the cinema in the
direction of the television has also been followed by technical and
material changes as well. More than a decade ago, John T. Caldwell
already claimed that both in terms of «marketing/release and
domesticity/consumption […] theatrical film exhibition serves mostly
as an ancillary part of the content of conglomerate electronic media»
(2005: 92).
      Still, it would be a mistake to attempt to discuss television as a
uniform format, and in what follows, my focus is on the way
Shakespeare’s work is appropriated by one particular, but specifically
televisual genre: the television series. I use the word ‘appropriation’
here, although I am fully aware of the highly contested nature of the
term and the lack of a generally accepted definition in secondary
literature, similarly to the even broader range of meanings associated



Between, vol. VI , n. 11 (Maggio/May 2016)
Kinga Földváry, Serial Shakespeare



with the concept of ‘adaptation’. Some scholars attempt to make clear
distinctions between the two (e.g. Sanders 2006), but Margaret Jane
Kidnie in her extremely useful overview of recent adaptation literature
points out how all such clear-cut definitions rely on the questionable
assumption «that there exists a relatively stable distinction between
work and adaptation» (Kidnie 2009: 4). At the same time, the word
‘appropriation’ «With its connotations of aggressive seizure and forced
possession […] can convey political, cultural, and […] ethical
advocacy» (Huang – Rivlin 2014: 2), which makes it particularly
suitable for this discussion.
     In this age when serialised television narratives dominate the
mass media, it is instructive to look at the ways Shakespeare is or is not
accommodated into this environment. As a result of what Olwen Terris
describes as «the present dearth of Shakespearian drama on British
television» (Terris 2008: 211), it is a rather small number of products
that needs to be reviewed under the title of “serial Shakespeare”.
Interestingly, this seems to be the case not only in Britain but
internationally: examining the Shakespeare-related television
productions of the last couple of years, in spite of the two anniversaries
celebrated worldwide in 2014 and 2016, it is possible to find mostly
documentaries, educational films, some theatrical recordings or live
broadcasts, several repeats of earlier programmes, but hardly any new
work (“An International Database of Shakespeare”). Even within this
small field, after a brief overview of the various types these works can
be classified into, I will focus on a single series to present my
arguments. My point is that, while we can find examples of
Shakespearean drama turned into serial narratives in a variety of ways,
it appears that the only successful pattern – with the possible exception
of some historical series – is the one where the original unit of the
Shakespearean play becomes one episode in a longer series, rather than
the format where a group of characters or a basic diegetic situation is
repeated over a series of episodes, opening up the source work into a
potentially endless narrative. As an example of such a serial failure, I
tackle the case of Star-Crossed, a 2014 series made for the CW Television
Network, which manifests all traits that would make it contemporary,


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                                       Between, vol. VI , n. 11 (Maggio/May 2016)



televisual, topical and trendy, but which still fails to maintain the
tension that characterised the original drama.
      As a starting point, it is necessary to remind that even though our
historical perspective (together with editorial and publishing traditions
since the First Folio) emphasises the interconnectedness and organic
development of the Shakespeare canon, the nature of early modern
theatre did not favour serialised dramatic production, particularly not
in the form of serial performances. Stuart Hampton-Reeves argues that
even in the case of the groups of history plays we tend to refer to as
tetralogies or cycles, early modern performance was not sequential and
plays were neither written nor performed in cycles, until the late
nineteenth century, when during the German tercentenary celebrations
«Shakespeare’s history plays were first played together in the sequence
suggested by Heminges and Condell» (Hampton-Reeves 2002: 232). By
the twentieth century, however, the critical interpretation and
theatrical presentation of the history plays in/as cycles has become the
norm, and therefore television broadcasting, characterised by a
regularity of programming, recognised the opportunity offered by
these histories, which seemed to provide ready-made serial content.
What is interesting is that already these early attempts display a
consciousness of the television as a medium and the restrictions
imposed by its favoured format, and as a result, even the earliest series
went beyond placing individual productions next to each other as
episodes, having the courage to cut them into shorter pieces. Such
alterations in turn diminished the influence of, if not altogether
eliminated, the traditional dramatic structure of the plays, replacing it
with longer constructs of an episodic nature. The 1960s saw the
creation of several televised series: the BBC’s An Age of Kings, directed
by Michael Hayes in 1960, which presented the two tetralogies in a
series of fifteen episodes of 60–90 minutes each, followed by The Wars
of the Roses, a stage and subsequent television adaptation of the first
tetralogy into a trilogy in 1965, which was then reedited into eleven
episodes in 1966, directed by Robert Midgley and Michael Hayes. In
1963, three Roman plays (Coriolanus, Julius Caesar and Antony and
Cleopatra) were also adapted into a series of nine episodes by the BBC


                                                                               3
Kinga Földváry, Serial Shakespeare



under the title The Spread of the Eagle, directed by Peter Dews, with
considerably less success than the two above mentioned historical
series.
      This type of courageous reediting, however, seems to have been
replaced later by a different intention, displaying a more reverent
attitude toward the original textual unity of the plays, and the well-
known 1978–1985 BBC Television Shakespeare series already presented
each play as an independent production. Nonetheless, even here the
history plays were broadcast with initial flashbacks, to remind
audiences of the historical connections within the cycle, and thus create
a stronger sense of sequentiality, reinforcing serial cohesion among the
plays. A similar strategy characterises the recent BBC series entitled
The Hollow Crown, the first four episodes of which (based on the second
tetralogy) were presented as part of the London Cultural Olympiad in
2012. The second series, subtitled The Wars of the Roses, was broadcast
in May 2016 as part of the BBC Shakespeare festival to commemorate
the 400th anniversary of the playwright’s death. Another interesting
type of serialisation is represented by the 2005 BBC ShakespeaRe-Told
series, which joins four individual dramas, none of them history plays,
with no original connection among their plots: by virtue of presenting
them in a similar format, and with the help of several conscious
production decisions, a sense of serial cohesion is created, binding
them into a loosely connected unit of four episodes.
      My concern here is, nonetheless, a different type of television
series, a format that characterises contemporary television: the longer
serial structures, traditionally referred to as “serials” (but the two
terms often appear to be interchangeable). They can be described as
«ongoing narratives. This leads to a number of formal characteristics,
such as a lack of definitive closure, the occurrence of cliff-hangers, and
a tendency towards minimal exposition» (Allrath – Gymnich –
Surkamp 2005: 3). This in turn distinguishes the longer, fragmented
structures from the standalone units placed next to each other, as e.g.
in the BBC Shakespeare series, where each and every episode has final
closure. The first and probably most popular of these open narratives
was the Canadian metadramatic series entitled Slings and Arrows,


4
                                        Between, vol. VI , n. 11 (Maggio/May 2016)



which centred around a theatrical troupe and their preparations for the
(fictional) New Burbage Theatre Festival. The show successfully
survived three seasons between 2003 and 2006, each presenting the
rehearsal and performance of a tragedy in six episodes (respectively
Hamlet, Macbeth and King Lear). At the same time, I believe that this
short seasonal structure is not the fully open narrative that is
characteristic of the multi-season series dominating television today.
      The open narrative type, related to sitcoms and soap operas more
than to the traditional BBC miniseries of literary adaptations, is
exemplified by two American productions, both targeting a teenage
audience, and neither successful enough to earn a renewal for a second
season. The years 2009–10 saw a serialised sit-com adaptation of the
popular teen comedy 10 Things I Hate about You (directed by Gil Junger
in 1999), while in 2014 a new fantasy/sci-fi series adaptation of Romeo
and Juliet was produced for the CW Television Network under the title
Star-Crossed. The series was creator Meredith Averill. What I wish to
investigate with the help of the latter production is how Shakespeare’s
oeuvre, with its reputation for a universal adaptability that embraces all
media and contexts, finds its way into the above described open serial
structure, adopting the most popular televisual genre of our time.
Beside examining authorship, elements of genre and style, casting
politics and other creative choices that resulted from the appropriation
of Shakespearean source material into a contemporary format, I will
argue that the fragmentation of the original narrative fits into the
contemporary cultural tendencies of textual poaching, which
encourages adaptors to snatch quotations and (re)place them in
seemingly random contexts, often displaying a complete ignorance of
original meanings.

              Star-Crossed (TV series, CW, 2014)
     As opposed to the serialised 10 Things I Hate about You, Star-
Crossed had no single feature as a cinematic forerunner to rely on or to
imitate, but used textual references to identify Romeo and Juliet as its
source text, as it will be discussed in more detail below. Both of these


                                                                                5
Kinga Földváry, Serial Shakespeare



series attempted to cater for young audiences, brought up on a staple
diet of endless TV series, but neither attempt survived long; 10 Things
was cancelled after twenty episodes, while Star-Crossed only lived to
see the end of its first season, with thirteen episodes altogether, as a
result of its low ratings. The question may arise whether this failure
has anything to do with the adapted script or the new environment,
the method and style of the new adaptation or the raw material itself.
Does the nine days’ wonder suggest that Shakespeare’s characters need
their settings and plots as well to be able to survive in the jungle of
today’s networks/cables/channels? Does this failure have anything to
do with the ideally unbroken arch of dramatic structure that is so
nicely illustrated by Freytag’s pyramid? I do not claim to possess the
answer to any of these questions, but I think it is instructive to see what
purposes Shakespeare and his characters are made to serve on
contemporary American television.
     When approaching the series from the perspective of authorship,
Star-Crossed displays the typical attitude to collaborative work seen in
television, particularly in television series: as John Hartley claims,
«Television was from the start a team sport» (2004: 401). In the case of
Star-Crossed, Meredith Averill is credited as the show’s creator, but
apart from her, the production team seems to have changed constantly,
the 13 episodes written by 7 scriptwriters (the first two episodes by
Averill, then seven episodes by others, and the last four episodes co-
written by two scriptwriters each, including Averill), and altogether 11
directors, only two of whom had two episodes to direct, the rest had
one each. This is perfectly in line with the way Hartley describes
television production:

      In television, authorial originality of imagination or expression, or
      of research and information gathering, or of a shaping artistic
      vision, emerged as much from direction as from scripting, from
      producers as much as from performers, and more from the
      corporate resources of giant organizations (Fox, Viacom, BBC)
      than from individual creative genius (which nevertheless was




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                                        Between, vol. VI , n. 11 (Maggio/May 2016)



     both valued and necessary throughout the whole enterprise).
     (Hartley 2004: 401)

It is hard not to think of Foucault’s “author function” (Foucault 1984:
107 ff.) when we realise that for legal purposes, all rights are probably
retained by the television channel that ordered the production;
authorship as such can therefore be described as «diffused among
many individuals and may more properly have been claimed by a
studio, company, or channel than by a person, as creative intellectual
property increasingly was» (Hartley 2004: 401). When the actual textual
work is not acknowledged in either a legal, proprietorial sense, or in
terms of reputation, it can easily result in a fragmented and diminished
sense of authorial responsibility, and while the series may benefit from
a more intensive period of team work, it is inevitable that the overall
sense of direction and continuity that either single-author narratives, or
auteur films display can easily be lost among a larger group of
individuals, working side by side, rather than one after another.
      Genre-wise, the IMDb classifies the series as romance and sci-fi,
and what is even more telling, under the heading “People who liked
this also liked…” the titles listed include The Vampire Diaries (2009–)
and its spin-off The Originals (2013–), both on CW, Revolution (2012–14),
Primeval: New World (2012–13), The Beauty and The Beast (2012–2016,
also on CW), Bitten (2014–2016), Witches (2013–2014), The Tomorrow
People (2013–2014), The Secret Circle (2011–2012), and The Nine Lives of
Chloe King (2011), a selection of series dealing with magic, various
forms of the supernatural, and elements of crime. At the same time, the
labels of Star-Crossed could also include the genre of fantasy, as the
series mixes elements of reality, or at least of a world we know, with
those of a world that we do not know, and consequently fear,
contrasting and comparing them to each other, to see how humans
interact in such situations. Needless to say, the series discovers that
there are more similarities than differences between the two races –
both groups have evil and misled characters, just like truly
human/humane, and caring and intelligent ones who are not afraid to



                                                                                7
Kinga Földváry, Serial Shakespeare



take responsibility for their lives, even sacrificing themselves for
greater causes.
      Besides the cinematic elements of fantasy and science fiction, a
topical element that cannot be dismissed is the presence of threat and
terror, a contemporary staple of many dystopian American films made
after 9/11. Many of these films, such as The Hunger Games, Divergent, or
The Maze Runner series were based on young adult bestsellers,
addressing the same demographic as Star-Crossed, and even though by
2016 the box-office successes seem to be running out (see Child 2016),
the past couple of years have definitely been defined by an abundance
of post-apocalyptic young adult fiction and film. According to Melissa
Ames, «these YA dystopias […] present fictional fear-based scenarios
that align with contemporary cultural concerns» (2013: 4), and she
argues that it is «the post-9/11 climate that has instilled and
perpetuated a climate of fear» (ibid.: 8) which adolescents are a part of
today, and which they are therefore eager to consume in the form of
popular cultural products, if only to use «the safe confines of fiction to
wrestle with» (ibid.: 3) their anxieties. These anxieties include not only
global terrorism and racism, but even more the abuses of surveillance
and technology in general, together with consumerism and economic
imbalance, social networking and celebrity culture, health issues and
environmental damage caused by the greed and ignorance of
humanity – most of which surface in some form or another in Star-
Crossed as well. In the series, set in 2024, the commemoration of Arrival
day – the day when the Atrian spaceship crashlanded on Earth, a day
as much feared as celebrated –, is used as a vehicle to express the need
for the integration of the alien race into American society. At the same
time, any such attempt is shown to be an ultimate failure, since what
we can witness throughout the series is an apparently unbridgeable
gap between the two groups, humans and Atrians. The irony of the
situation is of course that while both groups experience threat, both of
them are aware that their presence is seen as a potential colonising
attempt and military intervention into the life of the other. The crashed
spaceship constantly looming in the background is reminiscent of the
9/11 Ground Zero memorials, the visual presence of the destruction


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seen at once as threatening and necessary to remember, in an effort to
burn the image into the cultural memory of future generations.
      Besides science fiction, fantasy and dystopia, there is another
genre that comes to mind when we look at the various choices the
series’ protagonists make, and it is in light of this genre that the work
can find its proper place in the socio-cultural context of its creation.
Based on John G. Cawelti’s system, it is the genre of melodrama, which
is based on the fantasy that the world operates according to our heart’s
desire, and therefore even if the world appears to be a place of evil,
with the proper sacrifice, we may be able to make it good again. In this
sense, «Melodramatic suffering and violence are means of testing and
ultimately demonstrating the ‘rightness’ of the world order.» (Cawelti
1976: 46) The proximity of these melodramatic narratives to romance is
easy to see, but it is the denouements of the plots that contain the
telltale signs: if a loving couple (and the viewers with them) discover
that love is victorious above all, whatever the obstacles and the
consequences, then it is the moral fantasy of romance that the work
endorses. When, however, love is sacrificed in the name of saving the
world, humanity, the earth, society, and generally doing the right thing
– as it regularly happens in Star-Crossed – then it is the melodramatic
mode that has become victorious.
      The topicality and popularity of this genre can easily be seen if we
observe some of the most popular young adult novels and films in the
past few years, including The Hunger Games and Divergent, both of
which operate on the belief that personal love, however truly and
deeply felt, is always secondary to one’s duty and responsibility
towards humanity. In fact, this worldview appears to be so much
dominant that journalist Noreena Hertz named a whole generation of
13-20-year-old teenagers Generation K (i.e. Generation Katniss, after
Hunger Games’ Katniss Everdeen). In her view,

     They are a group for whom there are disturbing echoes of the
     dystopian landscape Katniss encounters in The Hunger Games's
     District 12. Unequal, violent, hard. They are concerned about




                                                                                9
Kinga Földváry, Serial Shakespeare



      existential threats. Sadly, their anxieties stretch way beyond the
      typical teenage anxieties. (Hertz 2015: 46)

      The anxieties these young people feel (worry about terrorism, the
future, poverty, climate change) are clearly present in Star-Crossed to
make it a typical product of/for this generation – but these worries
(which in the end succeed in keeping apart Roman and Emery, the
Romeo and Juliet characters) also turn these dystopian Generation K
films melodramatic, rather than romantic.
      Further narrative elements the series employs include the staple
settings and situations of teen series (high school life, central sources of
conflict caused by overprotective or embarrassingly conservative
parents, choice of outfits and partners for house parties and the
homecoming carnival, substance abuse, relationships with issues of
responsibility, sexuality, unplanned pregnancy, to name but a few).
Besides, the television news format is also given a central role, as
events are regularly shown through the mediated setting of the TV
screen, and we are often shown how darkly things appear through the
distorted mirror of the media, particularly when its presenters are
motivated by greed and self-advancement rather than a service to any
community. This centrality of the media is significant in creating
another link to 9/11; to quote Marc Redfield, «As a hypermediated
event, September 11 makes legible modern society’s formidably
ambivalent relationship to the representational technologies that
saturate it» (2007: 57). It is no wonder, therefore, that similarly to
contemporary young adult fiction and films, Star-Crossed also
problematizes the mediated memories of the traumatic event that has
defined its world.
      A few references to the thriller-action genre are also noticeable, as
the Atrian protagonist, Roman, is forced to investigate dark issues,
constantly struggling to make sense of events and conspiracies spun
both in his own community and that of the humans. His personal quest
to find out the truth about his father and to fulfil his own destiny as a
new leader of the Atrians is interwoven with the large-scale search for



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                                         Between, vol. VI , n. 11 (Maggio/May 2016)



the reason of the Atrians’ presence and their intentions among
humanity.
     Aesthetically it is also significant that the series chooses a rather
tame and cautious manner in which the alien tribe is represented,
recalling the political and ethical aspects of appropriations mentioned
above: Shakespeare here is clearly appropriated with a subtle political
agenda. The aliens in Star-Crossed are rather attractive humanoids, not
recognisable by their skin colour but marked by tattoo-like skin
patterns, a feature that would be fashionable, or possibly exotic, but
not at all alienating today (somewhat resembling the style of the 2011
fantasy film Beastly, or the group markings in Divergent, or even the
saffron markings that Indian women wear at weddings, a globally
familiar sight nowadays). Such an aesthetically pleasing Othering
process seems at first sight a safer (and less politically loaded) choice
rather than a mark of racial distinctions, which used to dominate
Romeo and Juliet stories ever since West Side Story. At the same time, this
tattoo-aesthetics fits into the contemporary young adult narrative
discourse in which «novels like Divergent echo patterns of racial and
ethnic inequity while divorcing them from any direct discussion of
these issues» (Roszak 2016: 62).
     The rest of the differences between Atrians and humans are
invisible (the aliens have two hearts and two sets of lungs each), and
also nearly metaphorical – Roman’s life is saved by his second heart
when he is shot by a human soldier, and his heart is also regularly
broken by (mostly female) humans, therefore he clearly needs the
backup system. In the same way, the two sets of lungs neither give
them more breathing space, nor protect them from allergic reactions,
and Sophia, Roman’s sister, by far the most likeable, if somewhat naïve
Atrian, nearly dies from an anaphylactic shock – in fact, these features,
rather than giving them advantages, make them all the more
vulnerable and dissolve the sense of threat that ignorance would
imbue them with.
     In terms of casting, however, the series Star-Crossed clearly plays
the minority card, almost didactically referring to the fact that it is not
only the aliens who are treated as unequal members of society but also


                                                                                11
Kinga Földváry, Serial Shakespeare



African-American, Asian-American and other groups whose skin
colour or facial features mark them out as Others among the white
Anglo-Saxon majority. The – proportionately nearly insignificant –
group of coloured humans includes a single African-American student,
Lukas (played by Titus Makin Jr) and one adult, the head of the
Edendale integration program, Gloria (played by Victoria Gabrielle
Platt); there is another student, Julia, played by Malese Jow, whose
part-Chinese, part-Cherokee Indian descent makes her qualify as
someone discriminated in this racist dystopian society. The rather
uncharacteristic whiteness of the rest of this idealised public school
(called Edendale) on the one hand disregards contemporary American
ethnic proportions: the series is set in Louisiana, where according to
the 2010 census, 32% of the population consists of African-Americans
(“2010 Census Data”). On the other hand, it implies an elitist attitude
which allows minorities to access quality education only through a
limited number of patronising integration programmes. Among the
Atrians, white and coloured characters display behaviour patterns that
correspond to the most deep-set stereotypes of racism. Throughout the
series, racial conflict is openly used to underpin the constant feeling of
menace that the situation represents for both sides. Were it not for the
fact that the series was produced in 2014 in the USA, some images and
situations of conflict could easily give the impression that Star-Crossed
represents a cautious conservative attitude towards the current
migration crisis in Europe. Being an American production, it clearly
shows a consciousness of the increasing tension caused by the presence
of Spanish-speaking immigrants on the continent, since for all the
apparent mixing of colours, each character with any evil traits is
marked as Hispanic by his/her skin colour and facial features. In the
series, these characters intend not only to ask for refuge but to colonise
and take over the Earth, subjugate humanity and then wipe it out
altogether. Their extremist groups uphold the ideals of racial purity
(the extremist human groups show similar attitudes, although with
considerably less cunning), they do not shy away from deceit and
crime, and the threat of their ability to mingle within civilised
humanity – spies even among the group of children – confirm the


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somewhat paranoid conviction that whoever comes and shows marked
physical differences is an enemy. Reinforcing these stereotypes is the
fact that all positive Atrian heroes are white, and Roman, the
protagonist (played by Matt Lanter), is charming and handsome in an
innocent-looking way that simply cannot hide any evil.
      Towards the end of the season, racism is upgraded with the worst
forms of religious extremism (the word “abomination” is used by both
sides, for the same purist concept of denouncing mixed-race sex and
children – a concept rather close to the Biblical sense of the word,
where it refers to some inherently evil and loathsome sin). Added to
that, there is political corruption witnessed everywhere, supported by
authorities abusing their power (the police and other military groups
selling their services to the highest bidder), topped with the threat of
alien invasion, end-of-the-world scenarios, all brightened by the
possibility of finding a cure-all for every known disease of humankind.
      While the qualities listed above may not seem particularly
associated with serial narratives, it is undeniable that the broader
context of the television as broadcast medium has left its mark on this
modified Romeo and Juliet, arguably one of the most universal stories in
the history of mankind. The topicality of form and content, familiarity
of style and aesthetics are all present – and yet, none of these features
were sufficient to help the series survive its first season. Having looked
at the traces the adapting context of the television and contemporary
cinema left on the series, it is therefore equally essential to see what
happens to the Shakespearean text in this adaptation. The
Shakespearean elements are apparently subtle but in reality easy to
recognise and digest: textually, the title of the series and each of the
episodes are taken from Romeo and Juliet, although it is clear from the
episode titles that the development of the narrative is not meant to
follow that of the Shakespearean play. The main title, taken from the
“Prologue”, is a phrase that immediately invokes its absent nominal
element: ‘lovers’, and however wide the phrase’s currency in high and
popular culture, referring to all kinds of couples, ranging from the
mythological Pyramus and Thisbe to Buffy Summers and Angel from
Buffy the Vampire Slayer, it still inevitably recalls the tragic romance of


                                                                                13
Kinga Földváry, Serial Shakespeare



Romeo and Juliet. Indeed, the phrase has become so popular by the
twenty-first century (IMDb lists altogether 67 titles of films and TV
episodes under this title) that it is used in almost any context, even
where it is hard to find any possible connection to a Shakespearean or
archetypical conflict in which a doomed love affair tries to blossom
against all odds.
     The CW series, however, reinforces its choice of title by making
the quotation a thematic focus (the lovers coming from different stars)
and a systematic reference: all episodes’ titles can be found in Romeo
and Juliet, although neither their order, nor their actual contexts seem to
offer deep metaphorical or symbolical connections between the source
text and the television episodes. The quotations are taken from the
following loci, in this order1: «Star-crossed» (Prologue 6); «These
violent delights have violent ends» (2.6.9); «Our toil shall strive to
mend» (Prologue 14); «And left no friendly drop» (5.3.163); «Dreamers
often lie» (1.4.51); «Stabbed with a white wench’s black eye» (2.4.13-14);
«To seek a foe» (1.1.78); «An old accustom’d feast» (1.2.20); «Some
consequence yet hanging in the stars» (1.4.107); «What storm is this
that blows so contrary» (3.2.64); «Give me a torch» (1.4.11); «This trick
may chance to scathe you» (1.5.83); «Passion lends them power» (2
Prologue 13). Confronting the quotations with their original and new
contexts makes it clear that the original Shakespearean setting does not
play any significant role in the choice of episode titles: for instance, the
phrase “our toil” is not self-referential here, since it does not suggest
any effort on the part of the filmmaking team (as it refers to the actors
in Shakespeare’s Prologue), but to the characters’ efforts to deal with a
diegetic conflict. All in all, the quotations are used rather for the most
superficial similarities in the plot, precisely in the manner that Douglas
Lanier describes as “textual poaching” (after Michel de Certeau), and
defines in this way: «popular culture fastens on Shakespearian
passages immediately relevant or useful to its purposes without great

      1
       All quotations refer to the following edition: William Shakespeare,
Romeo and Juliet, Arden Shakespeare Second series, Ed. Brian Gibbons, Wal-
ton-on-Thames, Thomas Nelson, 1997.


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regard for fidelity or authenticity» (Lanier 2002: 52). Star-Crossed fits
this bill perfectly: while the use of Shakespearean phrases as episode
titles functions as acknowledgment of the source and the series’
reliance on it, the way they are employed (in bite-size chunks, taken
nearly randomly out of context) signals a lack of interest or desire to
engage in textual interpretation. The creators of the series regard Romeo
and Juliet as no more than a plot and a few characters that can be freely
transposed into new contexts, without consideration for the original
frame of references that are inevitably lost in this transfer. In this light,
it is particularly telling in comparison that the series 10 Things I Hate
about You uses no Shakespearean titles for its episodes, but titles of
popular songs, some of which have been used in the 1999 feature film
and in the series as well, thematising the development of the
relationships between the young protagonists2.
      The use of quotations for the episode titles in Star-Crossed is
somewhat uncommon and therefore remarkable in one respect: films
targeting a teenage audience usually take great pains not to mention
any canonical or classical authorial origins, arguably to avoid
references to school curricula and possibly memories of classroom
boredom, or any sense that the film may have an educational agenda.
(Among teen films, typical titles avoid any reference to either
Shakespearean or other sources: She’s the Man, O, Never Been Kissed, 10
Things I Hate about You being just as plain examples as Clueless or
Bridget Jones’ Diary for their hidden Jane Austen references.) At the
same time, I believe that the Shakespearean references in the series and
episode titles also serve a generic function: they emphasise the best
known element of the source text (doomed romance) to help audiences
place the series among the diverse generic traces it displays in its
desire to appear as relevant and contemporary as possible.



     2
       For a complete list of songs and episode titles, consult the Internet
Movie Database websites: http://www.imdb.com/title/tt0147800/soundtrack;
http://www.imdb.com/title/tt1450774/soundtrack.



                                                                                 15
Kinga Földváry, Serial Shakespeare



     On the other hand, we would be deluding ourselves if we claimed
that the original frame of reference is still recognisable for the majority
of audiences, particularly when it comes to teen adaptations. Not even
the best known and most iconic phrases, with the possible exception of
a few proverbial snatches (mostly “To be or not to be”, and “O Romeo,
Romeo, wherefore art thou Romeo”) would probably ring bells with
the younger generation of cinemagoers, let alone television viewers.
Nonetheless, the use of quotations in the titles still acknowledges
Shakespeare as an icon and a household name, although a
considerably different one from what he was even half a century ago.
This altered consciousness of what constitutes Shakespeare therefore
needs examination: it may be worthwhile to ponder on the
implications of the altered cultural context in which short quotations,
randomly poached snatches of text, fake quotations authenticated with
an image and a name find a natural place beside each other. John
Drakakis argues that

         This invocation of Shakespeare as a touchstone of education, as
      well as a perennial source of universal truths, presupposes what
      Michel Foucault has called, in another context, particular ‘relations
      of meaning’, and we would do well to bear in mind the various
      historical and cultural connections which inhere in such relations.
      Indeed, the erasure of context from individual quotations, or from
      those works as a whole that we designate ‘literary’, is an
      irreducibly ideological operation which the larger study of culture
      and its internal structures is concerned to elucidate. (Drakakis
      2003: 165)

     In many ways I believe this phenomenon of «erasure of context
from individual quotations» is similar to the tendency of popular
culture to ignore traditional attitudes of reverence for the
Shakespearean text, and re-creators’ inclination to pick and choose
from the oeuvre what they prefer, whether that is a plot (often
copied/stolen or inherited by Shakespeare himself), a group of
characters, or a set of words (as Star-Crossed illustrates). At the same



16
                                       Between, vol. VI , n. 11 (Maggio/May 2016)



time, these irreverent quotations also align themselves with the
Shakespeare cult, and in their own way they are also essential as
evidence to prove the survival of Shakespeare as a phenomenon in
contemporary popular culture. Therefore the ways Shakespeare is
referenced in a variety of adaptations is also instructive in terms of
cultural studies, as we may observe how – if at all – the text, the
author, or the cult phenomenon that we call Shakespeare remain
visible in contemporary culture.
      What such snatches of random quotations cannot achieve,
however, is coherence – and this is where we must point out the most
probable reason for the series’ failure to survive until a second season.
The series’ creators may have believed – rightly – that Romeo and
Juliet were sufficiently powerful characters to be easily transplanted
into any odd context and carry the plot to eternal fame. What they
appear to have forgotten, however, is that Romeo and Juliet’s story
could easily be degraded into farce (see Pyramus and Thisbe) without
the proper dramatic suspense that allows their characters to grow into
such superhuman heights – take away the tragic climax, and neither
the narrative, nor the young couple’s relationship will survive the
constant on-and-off romance that a continued serialisation would
require. As a consequence of the choice of genre and audience –
teenagers – the stakes are not high enough to keep the plot going: we
find it hard to believe that twenty-first century teenagers will
experience anything more traumatic than a bad breakup, and therefore
we can hardly be blamed if we do not wish to wait and see how the
couples are rearranged in the next season before the annoyingly
contemporary youngsters get on with their lives. But even with a less
predictable script and less infuriatingly clichéd characters, the series
would have had an uphill task to stay alive, being as it was based on a
dramatic original. As John Caughie remarks, the serial narratives of
popular television are descendants of the novel, «in particular, […] the
multi-character, multi-plot, temporally extended, interrupted
narratives of the nineteenth-century serialised novel» (Caughie 2012:
55) – a form that thrives on opening up of its narrative, as opposed to
the drama, whose pyramidal structure will simply collapse, burying its


                                                                              17
Kinga Földváry, Serial Shakespeare



adaptors’ hopes under its ruins, as the case of serialised Shakespeare
drama (the traditional treasure trove of all scriptwriters) has repeatedly
illustrated. Nonetheless, even Star-Crossed could prove that
Shakespeare’s name still carries some cultural currency that aspiring
writers are eager to employ in the service of whatever agenda they
pursue. At the time of writing, there is word of yet another new series
in the making based on Romeo and Juliet, under the painfully unoriginal
title Still Star-Crossed (Goldberg 2016) – who knows, maybe this will be
finally the Bard’s big break on TV…




18
                                        Between, vol. VI , n. 11 (Maggio/May 2016)




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                             Filmography
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                              The author
      Kinga Földváry

Kinga Földváry PhD is senior lecturer in the Institute of English and
American Studies at Pázmány Péter Catholic University, Hungary. Her
main research interests include early modern chronicles and
chorographies, particularly William Harrison's Description of England,
Shakespearean tragedy, problems of genre in film adaptations of
Shakespeare’s plays, and twentieth and twenty-first century British
literature. She has edited several collections of essays, including Early
Modern Communi(cati)ons: Studies in Early Modern Literature and Culture
(ed. with Erzsébet Stróbl, 2012), and has published articles in journals
and edited collections, e.g. Shakespeare: Journal of the British Shakespeare
Association, EJES, and Shakespeare on Screen: Othello (2015).

      Email: foldvary.kinga@btk.ppke.hu




                               The paper
Date sent: 30/01/2016
Date accepted: 15/04/2016
Date published: 31/05/2016


                                                                                21
Kinga Földváry, Serial Shakespeare




                          How to quote this paper
Földváry, Kinga, “Serial Shakespeare: The Case of Star-Crossed (2014)”,
Forme, strategie e mutazioni del racconto seriale, Eds. A. Bernardelli – E.
Federici      –     G.       Rossini,      Between,      VI.11     (2016),
http://www.betweenjournal.it




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