The Electric Sheep Nightmare. J. G. Ballard and the Perverse Use of Technology
10.13125/2039-6597/1172
Il presente contributo si propone di esplorare la rappresentazione delle “macchine” e dell’innovazione tecnologica nella produzione del romanziere di origine britannica James Graham Ballard.Sin dal suo debutto Ballard dimostra una particolare attenzione nei confronti del rapporto uomo-macchina; affascinato non solo dal suo immediato impatto sulla psiche umana, ma anche dalla sua indiretta influenza sulle forme della rappresentazione letteraria. Per queste ragioni, cercando di evadere dai tradizionali canoni della science fiction, a metà degli anni Sessanta propone la nozione di «spazio interiore» (inner space): una nuova, innovativa prospettiva utile a ricostruire le connessioni tra il Sé, lo spazio urbano e le nuove forme di dominazione dell’era postmoderna.Nel corso dell’analisi verranno ricostruite, in una prospettiva storica, le successive fasi di questa radicale ridefinizione delle modalità di raffigurazione della soggettività. Si prenderà spunto dalla cruciale transizione degli anni Sessanta, in seguito alla quale Ballard abbandona definitivamente le ambientazioni post-apocalittiche degli esordi, proiettando i suoi personaggi in scenari suburbani piuttosto lontani dai remoti futuri e dai mondi alieni, esplorati negli anni gloriosi dell’era spaziale dai numerosi epigoni di Isaac Asimov.In un secondo momento si illustrerà come tale passaggio rifletta l’intenzione di convertire la narrativa fantascientifica ad una riflessione quasi antropologica sul presente. Grazie agli esempi di Crash (1973) e di Super-Cannes (2001) saranno prese in considerazione da un lato il crescente divario tra le possibilità della tecnica e le categorie della morale, dall’altro le pericolose derive ideologiche a cui tale progressiva separazione può condurre.Unendo i due aspetti si cercherà infine di dimostrare come la costante riflessione sul cambiamento tecnologico abbia portato Ballard non tanto a un semplice aggiornamento dei motivi e delle tematiche tradizionali della science fiction, quanto piuttosto ad una più generale reinterpretazione dei limiti e delle possibilità conoscitive del genere stesso.
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Andrea Chiurato
Between
Inner Space
The Electric Sheep Nightmare. J. G. Ballard and the Perverse Use of Technology
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Andrea Chiurato
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IULM University, Milan
2039-6597
8
Inner Space
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The Electric Sheep Nightmare. J. G. Ballard and the Perverse Use of Technology
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4
      The Electric Sheep Nightmare
  J. G. Ballard and the Perverse Use of
               Technology


                               Andrea Chiurato


                  The Dramatic Turn:
   From the Post-Apocalyptic Wastelands to the «Inner
                        Space»

      Over the last twenty years James Graham Ballard (1930-2009) has
been definitively included in the official canon of British literature. The
proliferation of studies on his works, especially after his death, is im-
pressive and even the famous Collins Dictionary has recognized his in-
fluence, adding the voice “ballardian”1 to the English lexicon. The pro-
cess of ‘canonisation’ has redefined the image of a writer once consid-
ered an outsider, shedding a new light on the «obsessive metaphors»
(Mauron 1963) perpetually re-elaborated in his works.
      Looking backwards at the imaginary map of «airport concourses,
business parks, suburban estates, dumping-grounds, gated communi-
ties, retirement pueblos» (Gasiorek 2005: 206) explored in his novels,
we can take a look at the post-metropolitan labyrinth described by

           1  «Resembling or suggestive of the conditions described in Ballard’s novels and
     stories, especially dystopian modernity, bleak man-made landscapes, and the psycho-
     logical effects of technological, social or environmental developments». “Ballardian”,
     Collins English Dictionary,
            http://www.collinsdictionary.com/dictionary/english/ballardian.html, web
     (last accessed 19/02/2013).



Between, vol. IV, n. 8 (Novembre/November 2013)
Andrea Chiurato, The Electric Sheep Nightmare



Edward Soja (2000) and reflect on the crisis of modern urban patterns.
We can also see how Ballard tended to represent the ever-changing re-
lations between technological innovation and the different spheres of
human existence mainly through the category of space.

            The two issues that are most closely intertwined in [his nov-
      els] are [the depiction] of technology and [the] treatment of [the]
      urban space. The ordinary, normally unexamined world of the
      everyday is defamiliarised and shown to be the source of threats
      to personal and social existence. These threats stem from the tech-
      nologies that make modern life possible, not only because they
      have destructive and unintended consequences, but also because
      they create human beings who are utterly reliant on them.
      (Gasiorek 2005: 111-112)

     The inclination emerged at the beginning of the Sixties when Bal-
lard made his debut, and was shared by other writers within the so
called New Wave of science fiction which revolved around the maga-
zine New Worlds2. In those years Ballard published four novels (The
Wind From Nowhere, 1961; The Drowned World, 1962; The Burning World,
1964; The Crystal World, 1966) that, from a thematic perspective, com-
posed a post-apocalyptic tetralogy. Choosing this type of setting had a
peculiar relevance from an historical point of view: there was in fact a
sharp contrast between the heydays of the space race and these persist-
ing variations on the same theme, the end of the world. In such waste-
lands technology was always described in terms of ruins, waste, disso-
lution; its dispersed signs (crumbling high-rises, rusty cars, empty
highways) were the traces of a forgotten language, or in other worlds, a
pale remainder of a lost world.
     That was the easiest way for Ballard to undermine one of the tra-
ditional foundations of the genre – the celebration of Progress – but
there was something more at stake. According to his provocative and
experimental attitude, in the same period, he proposed a broader re-



            2 «Science fiction offered Ballard a way of exploring and perhaps coming to
      terms with the unprecedented scale of twentieth-century social and technological
      change, a way of grasping how and why human life had developed in the ways that it
      had» Gasiorek 2005: 9.



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                                           Between, vol. IV, n. 8 (Novembre/November 2013)



definition of the limits and the possibilities of science fiction 3, encour-
aging the more conservative writers to abandon all «their cherished
gadgets: the rocket ship, the satellite, the computer, the cybernetic
stuff» (Baxter 2011: 124).
     The message was clear: to continue dreaming about space odys-
seys and distant galaxies was a naive form of escape, when the actual
technological change was taking place here, on Earth, inside our souls
and our minds. That was the reason why, in his opinion, science fiction
should have passed through a Copernican revolution, shifting its main
focus from the representation of the outer space to the «inner space»:

           The biggest developments of the immediate future will take
     place, not on the Moon or Mars, but on Earth, and it is inner space,
     not outer, that need to be explored. The only truly alien planet is
     Earth. In the past the scientific bias of science fiction has been to-
     wards the physical sciences – rocketry, electronics, cybernetics –
     and the emphasis should switch to the biological sciences. Accura-
     cy, that last refuge of the unimaginative, doesn’t matter a hoot.
     […] It is that inner space-suit which is still needed, and it is up to
     science fiction to build it. (Ballard 1996: 197-198)

      This radical project, re-elaborated in various essays, had several
consequences. First of all a repositioning of science fiction within the
postmodern taxonomy of literary genres: a redefinition of the relation-
ship with the so called mainstream and, as an ideal goal, an explicit in-
tent to find a way out of a relatively small niche of the fiction market.
      But perhaps more important was the philosophical perspective.
Born in the Nineteenth century as an imaginative response to scientific
and technological progress, science fiction refers to two fundamental
domains defined by Kant in his Critiques: the “pure reason” and the
“practical reason”4. The first involves ethical and political issues; the

           3  «Ballard’s polemics and manifestos in New Worlds called for a science fiction of
     the present and in many ways his texts are echo boxes of contemporaneous thought,
     less of hard science than of anthropology, philosophy, psychology, media theory and
     so on» Luckhurst 1997: 50.
            4 Immanuel Kant defines the “practical reason” as the general human capacity

     for resolving through reflection, and not by any kind of abstract, metaphysical princi-
     ple, the issues of ethics. The “practical reason” regulates the interactions within socie-
     ties and it is used by each individual in everyday life for decision-making. The “pure



                                                                                             3
Andrea Chiurato, The Electric Sheep Nightmare



second instead regards questions about perception, psychology and
epistemology. On one side, in fact, technological innovation deter-
mines our way of living, reshapes social relations, poses new challeng-
es to the reproduction of our cultural system. On the other, produces
also radical changes in the sensemaking process, modifying the catego-
ries and the forms through which we give sense to and shape our ex-
istence. Ballard’s project was to reconcile these two dimensions in a
new kind of cautionary and speculative narrative (Ballard 1996: 204).
One of the early attempts in that direction was the controversial Crash,
published in 1973.
      In this provocative book, the highway system around London be-
comes the main stage for an ‘anthropological’ study, where the ambig-
uous Dr. Robert Vaughan invites us to find the «keys to a new sexuali-
ty born from a perverse technology» (Ballard 1995: 13).
      Shocked by the superficial, pornographic aspects of the plot,
many critics missed this crucial point, blaming the author for a lack of
moral judgment. Others, like Jean Baudrillard, appreciated this absence
of a moral perspective as the most interesting element of the novel5.
Behind the deconstruction from the inside of an old avant-gardist myth
– the car – in fact Ballard’s characters proposed a wide set of alterna-
tive, transgressive uses of a now familiar technology. In some way they
tried to reinvent the traditional mythology, the symbolic universe of
one of the most common means of transportation in the Western
world.
      In this symbolic universe eroticism has always been present (take
for example the rhetorical strategies of advertising), but always dis-
guised. Through the «icy neutrality of [his] prose», and the «affectless
monologic style» (Luckhurst 2005: 515) of his namesake narrator, Bal-
lard reveals this hidden link and demystifies the process of eroticiza-
tion of the machines in an attempt to unveil the reasons for their fasci-
nation.



      reason”, conversely, determines the apriori forms of sensibility and the apriori catego-
      ries (space, time, cause and effect, etc.) which are the essential prerequisites of rational
      thinking, or in other terms, of the “objective reason”.
             5 «Is it good or bad? We can’t say. It is simply fascinating, without this fascina-

      tion implying any kind of value judgment whatsoever. And this is the miracle of
      Crash. The moral gaze cannot touch it» Baudrillard 1991: 319.



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                                   Between, vol. IV, n. 8 (Novembre/November 2013)



      This remark leads us to a further consideration that regards both
the new modalities through which subjectivity is constructed and con-
trolled in the neo-capitalist society and the different paces of evolution
in science and in ethics. We know that technological innovation plays a
prominent role in the «cultural saturation» of the body (Grosz 1995:
108-109): as Michel Foucault observed in his History of Sexuality, the
regulation of its representation, which includes the “discourse” on
sexuality, is one of the most effective ways to ensure not only control
but also a stronger form of discipline.
      Take for example this brief passage in which the protagonist of
Super-Cannes discusses with his wife the all-embracing health service of
Eden-Olympia, a cutting-edge business park in the south of France:

           “Every morning when they get up people will dial the clinic
     and log in their health data: pulse, blood-pressure, weight and so
     on. One prick of the finger on a small scanner and the computers
     here will analyse everything: liver enzymes, cholesterol, prostate
     markers, the lot”. “Alcohol levels, recreational drugs…?”. “Every-
     thing. It’s so totalitarian only Eden-Olympia could even think
     about it and not realize what it means. But it might work”. (Bal-
     lard 2000: 67)

      Ballard was aware of the growing disharmony between the possi-
bilities offered by scientific progress and the traditional values of a lib-
eral democracy, hence the final conclusion («it might work») can be
considered as an enigmatic warning or as an ironic commentary.
      After Crash, especially over the following three decades, hyper-
controlled urban environments – gated communities, high-rises and
other kinds of enclosed enclaves – became a sort of personal obsession
for him. These different spaces, all belonging to the ever widening gal-
axy of Marc Auge’s non-lieux (1992), represented the advanced out-
posts of an upcoming civilisation, born out of the ashes of the old na-
tion-state model. An ideal place for self-realisation with all the possible
commodities; but, at the same time, an ‘iron cage’ where every emotion
or desire (even the dreams of sex and violence that haunt the collective
unconscious) is controlled by unethical demiurges.




                                                                                5
Andrea Chiurato, The Electric Sheep Nightmare




       Freedom from Morality and Postmodern Ethics

      As in the Sixties, the choice of the novels’ settings is crucial. Bal-
lard re-elaborates in many allusions and explicit quotes the main mo-
tifs of the British dystopian tradition, from George Orwell to Aldous
Huxley, translating them in a different ideological framework. In nov-
els like Cocaine Nights (1996) and Super-Cannes (2000) we can see for ex-
ample how the recalcitrant slaves of the post-war era, have become a
diligent new breed of executives, controlled by invisible technocrats
and eager to embrace alienation as a paradoxal, definitive form of lib-
eration.
      As Dr. Penrose – one of the most zealous Eden-Olympia’s super-
visors and a sort of ideal heir of Vaughan – says, morality is an overes-
timated concept that should be superseded in the third phase of indus-
trial revolution. His provocative theories lead us to reconsider some
common stereotypes about the representation of this kind of scenario:
even if Eden-Olympia’s inhabitants can be described as ‘prisoners’,
they appear to be wilful prisoners. They belong in fact to a brand new
imagined community and identify themselves with the logos of their
credit cards, rather than with the flag of a nation. In their minds «eco-
nomics substitutes politics in giving sense to space» (Ilardi 2007: 37)6,
that becomes a dependent variable in the economical process:

            Freedom. A giant multinational like Fuji or General Motors
      sets its own morality. The company defines the rules that govern
      how you treat your spouse, where you educate your children, the
      sensible limits to stock-market investment. The bank decides how
      big a mortgage you can handle, the right amount of health insur-
      ance to buy. There are no more moral decisions than there are on a
      new superhighway. Unless you own a Ferrari, pressing the accel-
      erator is not a moral decision. Ford and Fiat and Toyota have en-
      gineered in a sensible response curve. We can rely on their judge-
      ment, and that leaves us free to get on with the rest of our lives.
      We’ve achieved real freedom, the freedom from morality. (Ballard
      2000: 95)


            6   Translation mine.



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                                          Between, vol. IV, n. 8 (Novembre/November 2013)




      «Freedom from morality» is the existential condition assured by
the technological change in the wake of the new millennium, and Bal-
lard tries to investigate once again the psychological effects of this lib-
eration. Through the metamorphosis of the anachronistic ‘mad scien-
tist’ figure in up-to-date crazy ‘gurus’ like Vaughan and Penrose, he
highlights the empty space left in the public sphere by the decline of
traditional institutions. Their theories are radical and extreme, but all
the middle-class ballardian protagonists are fatally seduced by them
because they represent an imaginary response to the urgent need for a
different system of values.
      Trapped in «a border-zone between the restrictions demanded by
the law and the liberation offered by desire» (Gasiorek 2005: 203), they
face an eventless world where politics is over. Even if they successfully
unveil those unconscious, perverse logics there’s no true possibility of
rebellion against the system. Therefore, under the inescapable influ-
ence of social and technological pressures beyond their control and
their rational comprehension, they try to escape to a «voluntary and
elective psychopathy» (Ballard 2000: 264).
      Comparing the novels written in the latest part of Ballard’s career,
we can identify two general patterns: a regression to a primitive form
of community, as in High-Rise (1975) or in Millennium People (2003); and
a wilful alienation, as in Cocaine Nights (1996), Super-Cannes (2000) or
Kingdom Come (2006). These were, in his opinion, the two alternative
outcomes at the end of the present process of civilisation.
      On the one hand the «death of affect» (Gasiorek 2005: 67), the
weakening of social bonds lead to a state of permanent conflict be-
tween small communities, or ‘tribes’. Adopting the definition proposed
by Michel Maffesoli, we can define it as «neotribalism» (1996: 11). On
the other, we have the rise of a new kind of totalitarianism, where so-
cial order is maintained through deviant forms of institutionalised vio-
lence.
      Technology plays a crucial role on both sides. In the first case of-
fers the ideal environment for the “expression”7 of repressed, «devi-

           7 «Secure within the shell of the high-rise like passengers on board an automati-
     cally piloted airliner, they were free to behave in any way they wished, explore the
     darkest corners they could find. In many ways, the high-rise was a model of all that



                                                                                          7
Andrea Chiurato, The Electric Sheep Nightmare



ant» and «wayward impulses» (Ballard 2006: 36), speeding up the col-
lapse of the social order8. In the second it has a different but comple-
mentary function, giving the opportunity to manage this fragmentation
by means of «an invisible infrastructure [which takes] the place of tra-
ditional civic virtues» (Ballard 2000: 38).
     Thus the old dream of a representative democracy slowly fades
away, replaced by a narcissistic egotism that obeys only to the princi-
ple of pleasure, or by the even more dangerous seduction of a new au-
thoritarianism. Besides, whatever choice is made, whatever path is
chosen, no space is left for hope of change, because these opposite al-
ternatives seem to be in some way ‘programmed’ in our minds, that’s
to say they are constitutive parts of the «cultural logic» (Jameson 1991:
6) that regulates the production and reproduction of our collective im-
agery.


            [Ballard’s] characters are the mass-produced exemplars of
      technological modernity – all their tastes, attitudes and values,
      right down to the belief in the liberatory power of transgressive
      behaviour, have been programmed into them. […] Imbued with
      the belief that by rejecting civilised values they are uncovering an
      authentic mode of existence and a true sense of identity, they
      merely externalise the logics that impel them into action.
      (Gasiorek 2005: 128, 127)

     In this distressing vision of the near future «body and machine
cross-breed, machine becoming anthromorphised and humans becom-
ing machinic» (ibid.: 207), suggesting a kind of hybridisation that is
quite different from a simple fusion of two separated elements 9. The

      technology had done to make possible the expression of a truly “free” psychopatholo-
      gy» Ballard 2006: 36.
             8 «It must be noted, however, that at the same time that it encourages attraction,

      even if plural, the feeling of belonging proceeds if not by exclusion then at least by ex-
      clusiveness. Indeed, the characteristic of the tribe is that by highlighting what is close
      (persons and places), it has a tendency to be closed in on itself» Maffesoli 1996: 140-
      141.
             9 «Ballard practices a narrative technique which involves switching the registers

      normally assigned to two broad lexical fields: […] emotional traits are given to inani-
      mate objects while character descriptions are drained of emotivity» Bonacina 2005: 134
      (translation mine).



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                                           Between, vol. IV, n. 8 (Novembre/November 2013)



distinction between the two opposites blurs10, and the result of this
process can best be described as the result of an implosion: «the notion
of an identity thought of as centrally composed around a human
“core” is […] displaced by a view of the subject as a functional mecha-
nism to be engineered and/or coded» (ibid.: 208).



                  The Last Question:
     High-Tech Paranoia or Technological Sublime?

      Do we have to blame Ballard for the lack of psychological depth
of his characters, as many critics did especially at the beginning of his
career? Or should we perhaps consider the question from a different
point of view11?
      True, the notion of ‘inner space’, proposed in the mid-seventies re-
flects the increasing reification of the human subject in late capitalism,
but equally ‘objects’ are considered as something more than mere ob-
jective correlatives of the conscience. They don’t express a pre-existent
‘content’, instead they are the ‘forms’ through which we can recognize
our hidden desires and their artificial nature. They are, in other words,
the ciphered signs of the postmodern cultural logic and, even if Ballard
was quite skeptical about the possibility of politics, his novels can be
considered as an endless effort to decode these traces.
      For him, as for writers like Philip Dick, technology was so mes-
merising and fascinating «not so much in its own right», «but because
it [seemed] to offer some privileged representational shorthand for
grasping a network of power and control even more difficult for our


           10   «The discomfort that Ballard’s work produces in numerous critical communi-
     ties is not simply due to the failure to find the right protocol or the right frame, but
     that the Ballard oeuvre is nothing other than a prolonged meditation on the question
     of protocols, boundaries, frames and the evaluations they set in train» Luckhurst 1997:
     xiii.
             11 «Inasmuch as all Ballard’s characters notoriously lack psychological ‘depth’, it

     is above all the male protagonist who are represented as outmoded or half-alive, as
     lacking any viable models for the development of a new gendered subjectivity and
     thus as particularly vulnerable to a remoulding or a programming that is instituted
     from elsewhere» Gasiorek 2005: 203.



                                                                                              9
Andrea Chiurato, The Electric Sheep Nightmare



minds and imaginations to grasp: the whole new decentred […] net-
work» of global capitalism (Jameson 1991: 37-38).
     A similar gap between the categories of “pure reason” and the ac-
tual chances of “practical reason” could be the source of an «high-tech
paranoia»12 as Frederic Jameson rightfully said, but also of a new kind
of «technological sublime». It’s quite hard to separate these two aspects
in Ballard’s novels, nevertheless, whatever choice we make, we could
read them as an obsessive reflection on the multilevered space where
the postmodern body is constantly «reexplored, transformed, contest-
ed, reinscribed» (Gasiorek 2005: 207). And if today Dick’s androids
seem more human to us than Ballard’s characters, perhaps it would be
wise to stop worrying about the harmless sheep those androids dream
of and rather concern ourselves with our own more dangerous night-
mares.




            12 «This is a figural process presently best observed in a whole mode of contem-
      porary entertainment literature – one is tempted to characterize it as “high-tech para-
      noia” – in which the circuits and networks of some putative global computer hookup
      are narratively mobilized by labyrinthine conspiracies of autonomous but deadly in-
      terlocking and competing information agencies in a complexity often beyond the ca-
      pacity of the normal reading mind» Jameson 1991: 38.



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                                  Between, vol. IV, n. 8 (Novembre/November 2013)




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                                                                              11
Andrea Chiurato, The Electric Sheep Nightmare



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press, 2006.



                               The paper
Data invio: 03/08/2014
Data accettazione: 02/12/2014
Data pubblicazione: 18/12/2014



                      How to quote this paper
Chiurato, Andrea, “The Electric Sheep Nightmare J. G. Ballard and the
perverse use of technology”, Tecnologia, immaginazione e forme del
narrare, Ed. L. Esposito, E. Piga, A. Ruggiero, Between, IV.8 (2014),
http://www.betweenjournal.it/




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