10.13125/2039-6597/1306
This paper explores some of the opportunities and hazards related to the circulation of texts in the context of facilitated communication promoted by contemporary technology with a particular focus on an increased public access to the figure of the author.By means of case studies of two contemporary Italian writers, Andrea Camilleri and Roberto Saviano, both known as much for their public personas and social interventions as for their literary texts, the reader-writer-text relationship in the age of digital communication and social media is considered from a narratological perspective.Contemporary narrative relationships and their impact on the idea of the book are shown to be reflective of the fluidity and immediacy of today’s communication networks.
application/pdf
2039-6597
1306
8
en
Georgia Wall
Between
Roberto Saviano
Authority, Sincerity, Commitment: A Comparative Case Study of Narrative Relationships in Italy in the Era of Digital Media
Text.Serial.Journal
https://ojs.unica.it/index.php/between
4
Intermediality, Transmediality, Fanfiction
2014-12-02
2014-08-29
2014-11-30
2015-01-13
1
Georgia Wall
2014/12/02
10.13125/2039-6597/1306
University of Warwick
2039-6597
8
Roberto Saviano
en
Authority, Sincerity, Commitment: A Comparative Case Study of Narrative Relationships in Italy in the Era of Digital Media
https://ojs.unica.it/index.php/between/article/download/1306/1145
4
  Authority, Sincerity, Commitment: A
  comparative case study of narrative
   relationships in Italy in the era of
              digital media!

                                           !
                                 Georgia Wall!


      Romano Luperini, commenting in 2011 on the current status of
intellectuals in Italy, suggests that the authority, autonomy and
legitimacy of the traditional figure of the intellectual has been
transformed by the ease and speed with which information, ideals, and
debates are shared, elaborated upon, and discarded in a highly
technological era (Luperini 2011:10-11). In this network of fluid
communications, the position of the writer might be considered a
precarious one; particularly that of the Italian writer, who, Lino Pertile
has argued, historically has not been granted the same security in his
role as that afforded to his European counterparts (Pertile 1993: 6).!

     Is the reality really that dire? Is there nobody who speaks up, who
     shows courage, who is well-published, well-known and
     frequently appears in the media to speak out on all kinds of
     issues? […] There are two names that immediately come to mind:
     Roberto Saviano and Andrea Camilleri. Both are bestselling
     authors who regularly appear in print-media and on TV. They
     have become household names in Italy (Eckert forthcoming 2014).!

     As Elgin K. Eckert highlights, both Camilleri and Saviano are
recognizable as figures who have acquired a significant level of


Between, vol. IV, n. 8 (Novembre/ November 2014)
Georgia Wall, Authority, Sincerity, Commitment



intellectual and general authority. They are not alone in this regard. The
public commentary on wider societal issues offered by Dacia Maraini,
Carlo Lucarelli and Massimo Carlotto, to name but a few examples,
indicate the presence of a community of Italian writers whose work
engages with social preoccupations and extends their influence beyond
a literary context. Camilleri and Saviano have been identified as
appropriate for this comparative study to enable a greater degree of
thematic continuity; both are writers whose ‘meridionalità’ plays a role
in their texts and in their public persona, and both are ubiquitously
represented in Italian media. In addition, both personalities are
associated with the fight against regionally-rooted organized crime;
Saviano’s first (non-fiction) novel, Gomorra: viaggio nell’impero economico
e nel sogno di dominio della camorra (2006), [Gomorra] manipulates genre
to raise awareness of the camorra, whilst Camilleri’s Montalbano novels
are set against the backdrop of mafia corruption, with the author
regularly dealing directly with the subject of organized crime in his
public interventions and journalistic writing.1!
      These figures and their public presentation are examined within
this article as case studies of contemporary ‘narrative relationships’
which engage with current societal concerns. This term is employed to
denote the bond and interaction that exists between the three principle
entities involved in literary communication: author, text, and reader
(Burns 2009: 65). The media personalities of Andrea Camilleri and
Roberto Saviano are examined in light of Nick Couldry’s affirmation,
in his analysis of contemporary digital media practice, that «there are
at least three virtues [...] which we would want anyone involved in

       1Camilleri offers an extended consideration of the Sicilian mafia in Voi
non sapete (Milan: Mondadori, 2007) is an alternative biography of mafia
boss Bernardo Provenzano, traced via a dictionary of vocabulary used in
pizzini, the small notes used to communicated in the crime network. All pro-
ceeds from the book are destined to an organization which helps victims of
mafia violence. For the purpose of this analysis, I focus on the Montalbano
series which, as the author himself acknowledges, are primarily responsible
for his widespread popular acclaim.


2
                                      Between, vol. IV, n. 8 (Novembre/Novembre 2013)



media practice to exhibit: accuracy, sincerity and care» (Couldrey 2012:
190). I consider here the respective writers’ public discourse enacted in
online and televisual environments under Gérard Genette’s definition
of «any paratextual element not materially appended to the text within
the same volume but circulating, as it were, freely, in a virtually
limitless physical and social space» (Genette 1997: 344). Without
denying the psroblems inherent in the application of this term for the
potentially temporal and spatial boundlessness of today’s media, the
choice of Genette’s terminology is informed by his explicit statement
that «the ultimate destiny of the paratext is sooner or later to catch up
with the text in order to make a book» (Genette 1997: 436). I seek to stress
here the implied requirement on the part of the reader for continuity
between paratext and text, particularly in ‘committed’ literature where
writer sincerity and authority, I suggest, are significant elements in the
reader engagement. This emphasis on continuity reflects in turn the
commonality of print and digital media, informed by Anouk Lang’s
caveat that «simplistic and ahistorical characterizations of this period
as one of radical discontinuity need to be resisted» (Lang 2012:4).!
     By offering an overview of online activity associated with
Camilleri and Saviano, and relating this comparatively to the impegno
represented by their texts, I highlight the opportunities and risks
associated with more fluid and instantaneous contemporary
communication strategies, whilst deflating the divide between reader-
writer interaction intrinsically related to today’s media environment,
and those relationships created and sustained by traditional print
books. !
     Narrative relationships in the twenty-first century more than ever
involve a web of immeasurable elements; publisher, economic interest,
commercial viability, literary trends. This analysis is interested in the
role that public understanding of the author can play. Given the ease
with which it is possible to access authors as personalities, even as
celebrities, via visual and digital media filters, our understanding of
these figures can exert a more influential role in the communication
undertaken between author and reader through the text; particularly


                                                                                   3
Georgia Wall, Authority, Sincerity, Commitment



compared to previous eras in which less media exposure restricted
mass access to such personalities. Balancing a consideration both of the
real-life Andrea Camilleri and Roberto Saviano with the image
constructed by the reader’s understanding of the text requests that the
continuity in the desire for what Couldrey terms ‘media
ethics’ (Couldrey 2012: 180-210); and specifically sincerity, be
acknowledged. !
      In Gomorra, disjunctive chapters, a seemingly arbitrary division of
the text in two cinematic halves and an emphasis on provocative
corporeal imagery indicate a preference for the visual over the
sequential. The criminal ‘characters’ detailed in the account are
negotiated through film counterparts. Immacolata Capone’s
fluorescent yellow Smart car and her female bodyguard’s matching
sunglasses are «la stessa tonalità di giallo della tuta da motociclista che
Uma Thurman indossa in Kill Bill» (Saviano 2006:161). The reader
witnesses Giuseppe and Romeo’s imitation of their Hollywood heroes
in their scripted dialogues; the new fashion of shooting à la Tarantino;
Walter Sandokan’s replica Scarface villa (ibid.: 267-270). At the same
time, Saviano directly calls into question a cinematic, and more
generally, visual, capacity to offer a meaningful and accurate insight:
«ma questi i film non lo raccontano, si fermano un attimo prima» (ibid.:
280). Roberto Saviano’s relationship with visual media can be deemed
an ambivalent one; a stance that overtly declares loyalty to the written
word «Se ho avuto un sogno, è stato quello di incidere con le mie
parole, di dimostrare che la parola letteraria può ancora aver un peso e
il potere di cambiare la realtà» (Saviano 2010: 15); but with a manifest
awareness and desire to embrace the possibilities of a visual, and
digital, culture. There are interesting echoes of his declared literary role
model here, as Fabrizio Cilento points out, describing Pasolini as,
«another intellectual who wanted to be seen protesting television on
television and who used paid time to stage his ferocious
polemics» (Cilento 2011: para. 7 of 28).!
      Following the popular success of Gomorra, Saviano appeared first
on Rai Tre’s Che tempo che fa before co-hosting with Fabio Fazio Vieni via


4
                                     Between, vol. IV, n. 8 (Novembre/Novembre 2013)



con me in November 2010, a series of live broadcasts dealing with
topical social and political debates, in which consideration of a theme,
introduced by an authorial monologue, is combined with music, poetry
and interventions from intellectual and political figures such as
Roberto Benigni, Francesco De Gregori and Pierluigi Bersani. This
series attracted a record 31.6% share of viewers, «un fenomeno
televisivo e culturale», which drew a «pubblico non abituale, anzi,
solitamente distante dal piccolo schermo»(Vitali 2012). A similar format
of ‘cultural lectures’ broadcast in May 2012, under the title Quello che
(non) ho, achieved a peak public of 2.8 million for La7. Saviano
continues to exercise a prolific televisual presence, selecting Che tempo
che fa to introduce Zero Zero Zero, and as the subject of the MTV
documentary Il testimone, dedicated primarily to the author’s life under
round-the-clock witness protection. Paul Ginsborg has shown how
television in Italian society can stimulate social debate, particularly
within the family, citing it as a democratic and potentially subversive
environment (Ginsborg 2009: 89-91). Saviano’s exploitation of this
medium, rather than compromising his commitment to the written
word, therefore can be seen not only as a means of drawing
widespread attention to the problem of organized crime, but also as
promoting, in this key context, a greater awareness of the shortcomings
of television first emphasized by the author in Gomorra. Television, as a
channel of communication, is in this way simultaneously manipulated
and constructively interrogated. !
      Utilization of social media in ‘l’affaire Saviano’ conveys a similar
dexterity and willingness to interpret and respond to contempoeary
cultural trends. The official Roberto Saviano website, http://
www.robertosaviano.it, presents publisher’s promotional material as a
variety of interactive curriculum vitae. Links to the writer’s Facebook
page and Twitter account are embedded in the site and the dedicated
press archive profiles Saviano’s role as a journalist. Saviano has
collaborated with several international newspapers, including The
Times, New York Times and El Pais, and is a regular contributor to La
Repubblica and L’Espresso. The consistent interplay between literature


                                                                                  5
Georgia Wall, Authority, Sincerity, Commitment



and cinema forms a crucial part of the promotional strategy, shaping
our understanding of the author as a comprehensive intellectual, not
only in his desire to intervene on a variety of social issues outside the
realm of organized crime, but also in his manner of enacting this
commitment, a method which sees the maximum exploitation of all
channels available to the writer. At the same time, the stability of the
link between visual and written media is invoked by the fact visitors to
the website are greeted with a ‘book trailer’ introducing Saviano’s
latest title. This is in line with Lang’s observation that the use of terms
such as page, scroll, and index «are firmly anchored in codex publication
and also central to our understanding of new technologies for reading»
(Lang 2012: 4). !
     The most revelatory aspect of Saviano’s ‘communication strategy’,
to borrow Cilento’s description of this mechanism, is the use of the
social networking service Facebook. Through this instrument Saviano
appears to sustain direct contact with his public. His Facebook page,
categorized as a ‘writer’ to which followers must subscribe, rather than
a pseudo-personal account, serves as a platform for commentary on
matters ranging from homosexual marriage to organ donation. Rather
than true reader-writer interaction, we can interpret this as an online
forum in which Saviano provokes collective contemplation, launching
a theme which is then managed and explored by an active proportion
of his 1.7 million followers. These lively online debates are balanced
with continual updates on Saviano’s daily activities; meetings,
presentations, inspiration and reaction to his environment. This
strategy of self-promotion works to create an illusion of collaboration
with the potential reader, who is offered an ongoing insight into both
the construction of the text and Saviano’s life. Saviano’s commitment is
perceived as one which seeks to operate in a network with the outward
appearance of being fed by ‘grass-root’ communication with his public.
In reality, however, the communication enacted is mono-directional;
Saviano rarely replies to comments posted. This is not to deny the
potential the voice of such contributors; as I discuss below, the
perspective offered by participants in the group on the Impastato-


6
                                        Between, vol. IV, n. 8 (Novembre/Novembre 2013)



Persichetti case is indicative of the interrogative and potentially
destabilizing power of such sites. !
      Access to Andrea Camilleri via visual and digital media is much
more limited. In 2012, Sellerio released La Regina di Pomerania e altre
storie di Vigàta as an App, in which each novella is presented with
Camilleri’s video commentary and includes hyperlinks to a Vigatese-
Italian glossary. The online point of reference for the author, http://
www.vigata.org/, rather than a publisher-led or authorial initiative, is
managed by a community of fans. Mondadori’s official website,
http://www.andreacamilleri.net/, though underlining the civil
commitment of the author by mapping the site under key words:
‘stato’, ‘linguaggio’ ‘Sicilia’ and ‘indagine’, appears largely abandoned,
with the last update in 2008. The fact that the spontaneous reader
response embodied in vigata.org’s dynamic online society has
completely superseded the publisher’s official presentation of the
author is wholly in line with the idea of an ‘upstream engagement’ in
which writing with social aspirations is a more dynamic creation, born
out of precise concerns of individuals or specific communities rather
than operating within a political framework operates (Antonello and
Mussgnug 2009: 12). All the initiatives outlined here stress the writer’s
commitment first and foremost to the text itself and to the facilitation
of the reader’s comprehension of the text. Indeed, correspondence
between Camilleri and this virtual community alludes to a two-way
project in which the interdependence of the reader and writer is
underlined. Consider the author’s response after learning of a school
writing project inspired by the characters of the Montalbano series:!

     Carissimi picciotti e picciotteddre della V, voi non meritate di stare
     in H ma di giocare in serie A! Devo sinceramente dirvi che me la
     sono scialata a leggere i vostri due giornali […]. Le opinioni di
     Ragonese (avversario storico di Montalbano) sono perfettamente
     in linea col mio personaggio e non è detto che, in futuro, io non
     "rubi" qualche vostra battuta […]. Amici miei, che dirvi? Sono
     commosso per l’attenzione e ringrazio voi e il professor Pintacuda.
     La mostra avrei proprio voluto vederla, ma...siccome sono



                                                                                     7
Georgia Wall, Authority, Sincerity, Commitment



       tanticchia vecchio, viaggiare mi stanca molto. Continuate ad avere
       fantasia, è importante!! Vi abbraccia il vostro Andrea Camilleri2.!

      Camilleri’s emphasis on age in this quotation is a recurring
element in his interaction with readers, as this article explores
subsequently. Note the characteristic deference shown to the reader.
Camilleri consistently acknowledges the importance of his readers’
influence in his writing; this ostensibly sincere flattery colours the
author with unpretentiousness; he succeeds in emanating an
unaffected gratitude for the insight offered by his own public, directly
and repeatedly recognizing that there is «sempre qualche cosina che io
non sapevo di me e che mi veniva rivelata» (Camilleri 2004: 220). !
      In visual terms the writer is a more elusive figure and appearances
in front of the camera are rarer than those of Saviano, and this perhaps
compliments the nostalgic appeal of his novels which is discussed
below. Nevertheless, popular success has bestowed upon Camilleri an
iconic media status, attested by Fiorello’s easily-identifiable
affectionate radio caricature of «la sua voce rauca, impastata da anni di
                                      3
frequentazione col tobacco» . The media weight of Camilleri the writer
is inextricably linked to his protagonist, who exerts an increasingly
fruitful commercial role; Montalbano has even been interpreted by
Disney in a special edition of Topalbano in which ‘Topalbano’ and his
long-suffering other half Minnie embark on a series of adventures in
Sicily. The pervasive presence of this popular protagonist gives
Camilleri access to a wide range of audiences, and thus can be seen as
enabling the circulation of his texts. Francesca Santulli (2010), Marco
Trainito (2009), and most recently, Gianni Bonina’s comprehensive
encyclopaedia of Camilleri’s works (2012) are examples of the balance

      See ‘Camilleri a scuola’, Camilleri Fans Club <http://www.vigata.org/
       2

scuola/camilleri_a_scuola.shtml>.
       3
         See Lorenzo Trenti, ‘Camilleri e Lucarelli come non li avete mai
sentiti’, at Camilleri Fans Club <http://www.vigata.org/eventi/fiorel-
lo.shtml>.


8
                                          Between, vol. IV, n. 8 (Novembre/Novembre 2013)



between literary analysis and interview transcripts in which
Camilleri’s wider concerns regarding moral, social and political issues
emerge more pointedly. These volumes, whilst denoting public interest
in Camilleri’s quality as an intellectual, necessarily envisage a narrower
audience than that appealed to by television or internet; the same is
true for the primary material of Camilleri’s texts themselves. The
physical text is the primary vehicle of Camilleri’s commitment, a
middle-brow impegno which deals with meaningful issues and engages
a wide popular audience. Key to this aspect of the texts is a self-
reflexive interplay with reality which stresses the continuity with the
reader’s contemporary environment, as exemplified in La danza del
gabbiano (Camilleri 2012:16-17):!

     «Come, che me ne frega? E se putacaso mi vengo a trovare
     faccia a faccia con l’attore che fa me stesso…come si
     chiama…Zingarelli…»!

     «Si chiama Zingaretti, non fare finta di sbagliare. Lo
     Zingarelli è un dizionario. Ma torno a ripetere: che te ne
     frega? Possibile che tu abbia questi complessi infantili all’età
     che ti ritrovi?»!

     «Che c’entra l’età, ora?».!

     «Eppoi nemmeno vi somigliate.»!

     «Questo è vero.»!

     «Lui è assai più giovane di te.» !

By referring directly within the novels to the television adaptation of
the series, Camilleri anchors his stories in the context of his reader’s
reality, whilst at the same time directing a playful nod towards the
popularity of the programme. In doing so, he exhibits the legitimacy of
writing, and specifically the book, as a form of bi-directional
communication; his narratives take into account and respond to the
reality and reactions of his reader. Camilleri has constructed, through
his texts, an ongoing dialogue with his reader, subtly but firmly



                                                                                       9
Georgia Wall, Authority, Sincerity, Commitment



reinforcing an image of the writer as a figure equipped with a capacity
to meaningfully assess and question the status quo, the book his means
of doing so.!
      A final case in point is provided by the serialized publication of
Montalbano stories in the Gazzetta dello Sport between July and August
2011; an initiative which epitomizes the approach of an author both
conscious of and implicitly grateful for popular collaboration. At the
other end of the scale sit his regular contributions to MicroMega, and
somewhere in the middle lies his collaboration with the Sunday
cultural pages of Il Sole 24 Ore. The heterogeneity of the readership
appealed to by such a broad spectrum of journalism emphasizes his
popular appeal alongside a valid intellectual weight. MicroMega’s
association with the political Left also brings to the table Camilleri’s
open, if at times ambiguous, Communist sympathies, an element
reflected in the political representation of Montalbano in the text.
Together with the emphasis on aging that has been identified in the
previous chapters as a feature both of the Montalbano series, and a
recurring element of Camilleri’s public persona, I suggest this works to
further cement the security of the narrative relationship associated
with Camilleri.!

        Salvo invecchia con le sue storie. È questa la cosa più
        importante, è questa la sua caratteristica. Maigret, per citarne
        uno, rimane sempre uguale a se stesso. Non cambia, non
        reagisce con il mondo che ha attorno. Ma ve lo immaginate
        voi Maigret tutto indignato per quello che è successo durante
        e dopo i fatti di Genova? Montalbano cresce e invecchia.
        Come me.!

By drawing attention to Montalbano’s aging in this way in interview
(Saldì 2004: 16), Camilleri subtly foregrounds the relevance of his books
– focalizing here, once again, his commitment to the truth and in
particular revelation and condemnation of the events at the G8 summit
in Genova. At the same time, repeated references to the author’s
advanced age (Camilleri was born in 1925) could be seen as affording



10
                                         Between, vol. IV, n. 8 (Novembre/Novembre 2013)



him a class of authority as an intellectual figure who represents link to
a past regarded with affection by a weighty nostalgic segment of Italian
society; a sort of fond ‘respect for one’s elders’. Francesco Erspamer
(2002: para 5 of 6) explains:!

     Esiste in Italia un orizzonte d’attesa molto favorevole per
     opere in grado di evocare obliquamente (ossia echeggiando
     le forme e strategie narrative che in altre epoche li
     esprimevano) valori, emozioni e comportamenti datati ma
     profondamente sedimentati nella nostra cultura […]. Il
     pubblico chiede a Camilleri conferme e conforto, e li ottiene
     attraverso aperte prese di posizione e attraverso subliminali
     richiami a forme e certezze del buon tempo andato.!

Such an apparatus engenders a relationship in which the implicitly
shared pessimistic evaluation of the present provides comfort to the
reader. This warm rapport might disguise - or at least encourage us to
concede - Camilleri’s self-contradictions both within his literary oeuvre
and in his public interventions, in the same way we would overlook
inconsistencies in an elderly grandfather. Examination of Camilleri’s
public persona, like that of Saviano, naturally reveals discrepancies.
However, empathy with Camilleri, both as an implied author4 and a
public figure, can be seen to render his reader more tolerant and at the
same time, reflects positively on his texts. The stability of this
relationship may promote a longer-term engagement which permits
the author continually to acknowledge and react to reader feedback.
The extract from La danza del gabbiano cited previously is an explicit


     4  Wayne Booth explains that the author, “creates not simply an ideal,
impersonal ‘man in general’ but an implied version of ‘himself’ […]. The
‘implied author’ chooses, consciously or unconsciously what we read; we
infer him as an ideal, literary, created version of the real man; he is the sum of
his own choices” (Booth 1961: 70-75). The term ‘implied author’ is therefore
used here to indicate the reader image of the author persona derived from
the narrative alone, as opposed to the actual person.!




                                                                                     11
Georgia Wall, Authority, Sincerity, Commitment



example of this device, but a wider-ranging consideration of
Camilleri’s literary output could perhaps reveal a longer-term
communicative relationship, which sees each text as a response to
society’s – and readers’ - anxieties. Certainly in the case of Montalbano,
we can say that the public figure of Andrea Camilleri works to
illuminate the element of social inquiry in the novels.!
      Saviano’s creative media presence, on the contrary, and
particularly when balanced against his relatively limited literary
output, seems to extend far beyond Genette’s definition of the paratext;
it can be seen to resist such a definition not only in its dynamism, but
also in its interaction in the process of the ‘making’ of the book; might
we say the contradictions in Saviano’s own position and consequent
dubitable sincerity act in ways that ‘un-make’ the impegno the text
aspires to create? The emphasis on the corporeal within the text,
together with the forceful ‘io’ of the protagonist, is key to this question,
as it has been argued that this device serves as means of authenticating
the account, in that Saviano offers himself, and his own body, as a
guarantee of sincerity. For Raffaello Palumbo Mosca, «la tendenza a
rappresentare emozioni e in genere situazioni astratte in termini
corporei fa capo al principio che dati o interpretazioni possono essere
inesatti o manomessi, ma il corpo non mente» (Palumbo Mosca
2009:317). Alessandro Dal Lago suggests that the protagonist is
presented as a writer-hero who seeks to unite with an ostentatious self-
sacrifice the reading public (Dal Lago 2010: 75-110). The idea of the
young writer’s personal sacrifice now constitutes an inextricable
element of the reader’s understanding both of the text and of the
writer, frequently reinforced by Saviano himself. This polemical aspect
can be seen as catapulting Saviano into an exclusive class of intellectual
authority. The 24-hour protection deemed necessary following the
death threat issued by the camorra subsequent to the commercial
success of the novel has clear parallels with the fatwa placed upon
Salman Rushdie subsequent to the publication of The Satanic Verses: a
link whose cultural weight and commercial potential has not been



12
                                       Between, vol. IV, n. 8 (Novembre/Novembre 2013)


                                                5
ignored either by Saviano, or his PR team. La Repubblica’s petition for
state-funded protection of the writer was instigated by a group of six
Nobel prizewinners; Dario Fo, Günter Grass, Orhan Pamuk, Michail
Gorbachev, Desmond Tutu and Rita Levi Montalcini were the first of its
                    6
150,000 signatures. Whilst the genuine courage inherent in Gomorra’s
assembly should not be overlooked, nor the very real toll exerted on
Saviano’s personal liberty, the accent placed on this aspect of the writer,
and the level of ‘ethical immunity’ or irreproachability this has
afforded him in many circles has also given rise to an element of
cynicism towards the text as well as its author. Saviano here might be
best viewed as simultaneously the beneficiary and the victim of the
cycle of production and consumption in which Gomorra exists as an
industrial product. Consider how the extreme close-up depicting a
stony-faced Saviano on the back cover of Gomorra is by now a
characteristic pose of the author; the focus is not the text, but Saviano
himself; and the ongoing assembly of a 360° representation of the
writer effected by Mondadori’ s marketing strategy and enacted by the
author himself in social networking services and television
appearances, works to direct the reader’s attention towards Saviano in
a way which promotes two divergent understandings of Gomorra and
its author. On the one hand, the photographic autograph stamped on
Saviano’s works can be read as an act of courage and defiance in the
face of organized crime. On the other, it can be interpreted as a motif of

     5
       A first meeting in 2008 was documented by Mario Calabresi, ‘NY,
l’incontro Saviano-Rushdie “Noi, scrittori sotto scorta”’, La Repubblica, 3 May
2008. <http://www.repubblica.it/2008/05/sezioni/spettacoli_e_cultura/sa-
viano-rushdie/saviano-rushdie/saviano-rushdie.html>; their last meeting to
date was on Che tempo che fa, Rai Tre, 19 November 2012.
     6
        See Paolo Coppola, ‘Saviano, firmano altri Novel su Repubblica.it:
150mila adesioni’, La Repubblica, 22 October 2008 <http://www.repubbli-
ca.it/2008/10/sezioni/cronaca/camorra-4/oltre-150mila-adesioni/
oltre-150mila-adesioni.html>.


                                                                                   13
Georgia Wall, Authority, Sincerity, Commitment



visual vanity and self-interest that reflects a prevalent characteristic of
contemporary society. Both interpretations construct Saviano as a
celebrity figure. Whilst the text itself does not favour an identification
of the reader with the writer, the apparent transparency and
interactivity of the writing process, sustained by Saviano’s productive
media presence, constitutes a call on the reader’s sympathies. The
intimate portrait to which we have access; a bittersweet affection for
his estranged Naples, snapshots of meals before eating, plane tickets,
postings of favourite songs, all appeal to a reader understanding of
Saviano which resembles the dynamics of a growing friendship rather
than that of an objective inquiry; a pseudo-intimacy that is
characteristic of a celebrity/fan relationship, and in which his physical
                                7
presence is focalized. I am tempted to consider the insistent
foregrounding of Saviano as a tangible person on terra firma in some
way a response to the ephemerality of his pervasive media presence.
For Pellini, however, Saviano is not a solitary case, but an example of a
predominant category of Italian writers in which «l’appello
all’identificazione, all’empatia e alla simpatia, prevalga
tendenzialmente – e sia pure in forme ogni volta diverse – sull’invito
all’autonoma riflessione, alla presa di distanza intellettuale» (Pellini
2011: 161). For this reason, he explains that a cultural assessment of
Saviano is likely to waver between:!

        L’ammirazione per il coraggio civile dello scrittore e lo sconforto
        per una sovresposizione dell’io che appare perfettamente omologo
        […] all’egotismo narcisistico che pervade la postmoderna società
        dello spettacolo. Il fatto è che […]. Saviano non ha, da investire nel
        pubblico dibattito, il capitale simbolico di un’opera letteraria che
        pretende all’eternità: non solo e non tanto perché non l’ha mai
        scritta, essendo Gomorra il suo primo libro – in questo

        7
     “Stasera, in meravigliosa compagnia del dono che ho ricevuto dagli
studenti e docenti di Marano.” 11 May 2013; “Ascolto “Il flauto magico” di
Mozart e per la durata di questa musica sono felice di appartenere alla razza
umana...” 3 May 2013, Roberto Saviano ‘(Facebook)’.


14
                                       Between, vol. IV, n. 8 (Novembre/Novembre 2013)



     merceologicamente omologo ai numerosi best-sellers di esordienti
     (sovente senza futuro), di cui l’editoria italiana dell’ultimo
     decennio s’è fatta una specialità. Soprattutto perché il capitale
     letterario s’è deprezzato vertiginosamente. (Ibid.: 161-162).!

Pellini ascribes a certain lack of ideological weight on Saviano’s part as
an intellectual figure (specifically, it should be noted, compared to that
of Émile Zola) not only due to his limited weight as writer, but to
general lack of validity of literature as an ideological currency in Italian
society today. Cilento implies, reading neither courage nor vanity in
the media tempest which situates Saviano, and not Gomorra, as its
epicentre, and instead proposing an extension of Wu Ming’s concept of
the Unidentified Narrative Object to describe Saviano himself (Cilento
2011: para 5 of 28):!

     A ubiquitous storyteller in the age of media convergence and
     participatory culture […]. Seen in this light, Gomorra appears to be
     an UNO not only for the literary techniques identified by Wu
     Ming, but especially for Saviano’s capacity to transform a best-
     seller into a fluid work in progress that each time resists its
     detractors by refining its own arguments, or by choosing new
     objectives […]. He is a catalyst able to generate in-depth
     discussion and to bring to light what had been, before the
     “Gomorrah effect,” conveniently removed from the Italian civil
     conscience for decades. Another proof of Saviano’s pursuit of this
     strategy lies in the fact that he has chosen the dynamic essay form
     over the novel for The Beauty and Inferno (2009) and Vieni via con me
     (2011), which contain the stories that were presented in the TV
     program he co-hosted. While of course he may publish another
     UNO novel in the future, what is remarkable about Vieni via con
     me is that Saviano adapted texts originally conceived for television
     monologues into a book, and not vice-versa (ibid.: para 7-8 of 28). !

     However, the immediate nature of such a ‘fluid work in progress’,
and the high level of exposure it entails, enables the reader to both
recognize and express - instantaneously via social media -
inconsistencies within the Saviano’s stance. If the sincerity of his



                                                                                   15
Georgia Wall, Authority, Sincerity, Commitment



testimony is undermined, so too is his reliability as a voice of authority.
The legal case following claims made by the author in La bellezza e
l’inferno: Scritti 2004-2009, is illustrative here. Saviano describes a
telephone interchange with Felicia Impastato, the mother of mafia
victim Giuseppe ‘Peppino’ Impastato (Saviano 2010: 124). Subsequent
to the doubt cast on the possibility that such a conversation ever
occurred by journalist Paolo Persichetti in Liberazione, Saviano filed,
and lost, a legal complaint on the grounds of defamation8. The author
used his Facebook page to explain and justify his claims9. One
reassuring aspect of the heated reactions that this post provoked is that
Saviano’s Facebook page also appears to give a voice to his detractors
as well as his supporters, confirming its potential as a forum for
debate. Saviano’s post is an example of how literary texts, television,
journalism, collaborative projects such as Vieni via con me and Quello che
(non) ho, and online media interaction with readers are woven together
to form a narrative tapestry which the writer continually re-elaborates
as necessary. However, as Mario Lucio points out, «altrettanto
legittimamente si può pensare che la mafia si batte principalmente con
risposte sociali prima che ‘culturali’, per non dire di bon ton […]. Se
Saviano considerasse legittime anche queste distinzioni, e non solo le
sue, avrebbe certamente risposto a Persichetti su Liberazione, invece lo
ha querelato, dando prova di quanto sia sterile il suo moralismo»10.
Saviano’s continued reworking of his narrative in this way entails a
detrimental ambiguity which betrays the book. Though the example
cited by Cilento previously of the transformation of a television


       Paolo Persichetti, ‘La famiglia Impastato contro Einaudi (e Saviano)’,
        8

Liberazione, 17 November 2010.
        9   Roberto Saviano, 15 May 2013, (‘Facebook’).

       Mario Lucio, ‘Saviano perde la causa con Persichetti. Il diritto di criti-
        10

ca vince sul moralismo’, Polisblog <http://www.polisblog.it/post/86641/sa-
viano-perde-la-causa-con-persichetti-il-diritto-di-critica-ha-vinto-sul-moral-
ismo>.


16
                                       Between, vol. IV, n. 8 (Novembre/Novembre 2013)



intervention into a literary text exalts the significance, relevance and
value that continue to be afforded the physical book in the digital
media age, the latter example of the Impastato case indicates the risks
that the writer must negotiate in self-exposure across multiple
channels. The sour taste left lingering following the doubt cast on his
testimony and Saviano’s recourse to a legal means, instead of a like-for-
like written response therefore raises questions as to how far its is
important that the elaboration of a narrative, which relies upon
transgression of the written text, remains faithful to the nature of the
relationship established between reader and writer via that text.
Gomorra’s investment in Saviano as the guarantor of the account
provides an example of the increased possibility generated by today’s
media, in particular social media, for the reader to hold the writer to
account. The anger and sense of betrayal evident in the reaction to the
Impastato case suggests to me therefore to contradict Pellini’s bleak
image of the contemporary literary field as one with decreasingly
relevant ethical authority, as it seems to be precisely Saviano’s
infidelity towards the terms of authority established by his book
against which readers protest.!
!      It is important however not to overstate the democratic nature of
the media. The very ease with which the Persichetti-Impastato protest has
(been) faded into the shadows of Saviano’s celebrity figure is evidence of the
complex and largely opaque power structures operating within digital and
media networks. As Couldrey emphasizes «the digital ages’s extended
range of content producers does nothing to counter the inherent
inequalities and hierarchies of the internet as a networked space where
‘links in’ – and so basic searchability – are distributred
unevenly» (Couldrey 2012: 205).!
     Camilleri’s fiction has been shown by Erspramer to perform a
consolatory function. However, this seemingly resigned nostalgia is
belied by the author’s consistent exploitation of narrative fiction, in
particular the confirmed popular genre of crime fiction, as a vehicle to
draw the reader’s attention to social injustice. Camilleri’s employment
of fiction to signal and comment on key social issues, such as


                                                                                   17
Georgia Wall, Authority, Sincerity, Commitment



maltreatment or abusive employment of illegal immigrants, police
brutality as well as organized crime, indicates his conviction in the
power of the novel as a means of revealing hidden or neglected aspects
of Italian society today. The promotion of writing and the book as a
means of interpreting reality is complimented by author’s creation of
an easily decipherable form of Sicilian; now a well-established
characteristic of the novels that further emphasizes the complicit bond
between reader and author; it is a unique language, Camilleri’s
invention, but the common tongue for communication in this narrative
relationship. This feature of the narration of Montalbano exhibits
words playfully, interrogates their function and at the same time
reference the power of the literary text to situate the reader and invite
him to engage in communication according to the terms dictated by the
writer.!
      Camilleri is regarded as a valid source of authority in the general
public sphere; as Eckert suggests, his opinions get requested on
arguments as varied as whether Milan’s Teatro della Scala is still an
important opera house or the probable outcome of a football match
(Eckert forthcoming 2014). Simultaneously, reader understanding of
the ‘real’ Camilleri reflects accurately and positively back onto the
figure implied by his texts, not only supporting but further elucidating
the social inquiry and political undertones of his stories. The authorial
fame of Camilleri in this way works to enhance his impegno in both its
augmentation of his potential readership, and its affirmation of the
sincerity of the implied author.11 The references to contemporary
events - both serious and more light-hearted - emphasize the
interactive and cooperative power of the text. As such, they can be
considered to fall within the boundary of the paratext; contributing to a
positive reader perception of the public figure of Camilleri that in turn



       Though beyond the scope of this article, I believe comparisons here
        11

with Ed Finn’s exploration of the digital networks associated with the writer
Toni Morrison (Finn 2012:177-202) in the US context would be revelatory.


18
                                      Between, vol. IV, n. 8 (Novembre/Novembre 2013)



works to veritfy the authority and potential longevity of literary
communication; to return to Genette, they ‘make a book’.!

     !
                             Conclusions!
     Saviano operates and presently thrives in an environment in
which fluid and rapid systems of communication envisage a
participatory narrative culture. His manipulation of a wide variety of
social and digital media, oscillating between the visual and the written,
imbues his commitment with an immediacy that places him in closer
proximity to his public. In this way, he appears to be renegotiating the
approach of his 1950s literary forefathers, in particular that of Pasolini,
according to the terms of the contemporary intellectual setting. Whilst
the use of social media affords him a level of visibility, accessibility and
relevance as a public intellectual able to stimulate debate and highlight
contemporary social issues, the very same media promote a more
democratic narrative relationship in which writer authority can be
rapidly and publicly interrogated. As such, the Saviano case acts as a
prompt for recognition and further exploration of Couldrey’s identified
tensions of authority in the media of our age:!

     The general idea of mediatization must be translated into more
     specific analysis of how capital, authority and power are being
     transformed by media meta-capital in particular sites. A broader
     paradox then emerges: that, as more and more fields of social
     competition become open to the dynamics of media visibility, and
     so in a sense ‘democratized’, the force of media power increases
     (Couldrey 2012: 155).!

      The cycle of communication created by Camilleri’s texts allude to
the infinite paratextual possibilities created by effective manipulation
of contemporary technologies. In this model, paratexts reflect reader
understanding of the implied author, writer sincerity and authority is
affirmed, and the text is retained as the principle vehicle of writer-
reader communication. !


                                                                                  19
Georgia Wall, Authority, Sincerity, Commitment



       The coexistence of these contrasting models suggests that reader-
text-writer relationships in Italy in the digital era reflect the fluidity,
flexibility and immediacy of the technologies dominating today’s
environment; narrative relationships appear increasingly organic and
dynamic. However, the level of democracy promoted by a new media
age in this context should not be exaggerated. Indeed, we might point
to the very ubiquity of both Saviano and Camilleri as indicative of the
hidden mechanisms of exclusion and diffusion in a world which is
often considered to be more independent and subversive. !



                                                 !




20
                                       Between, vol. IV, n. 8 (Novembre/Novembre 2013)




                              Works Cited!
Antonello, Pierpaolo and Mussgnug, Florian, ‘Introduction’, in
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Burns, Jennifer, ‘Re-thinking Impegno (again): Reading, Ethics and
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Bonina, Gianni, Tutto Camilleri, Palermo, Sellerio, 2012.!
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                                                                                   21
Georgia Wall, Authority, Sincerity, Commitment



Couldrey, Nick Media, Society, World: Social Theory and Digital Media
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22
                                                Between, vol. IV, n. 8 (Novembre/Novembre 2013)



Pellini, Pierluigi, ‘Lo scrittore come intellettuale. Dall’ “affaire Dreyfus”
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      La Repubblica Palermo, 11 April 2013 (online) <http://
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      EdizioniAnordest, 2009.!
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      “Quello che (non)ho”’, La Repubblica, 14 April 2012 http://
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                                      Sitography!
<http://www.andreacamilleri.net/> (last accessed 22nd August 2014).!




                                                                                             23
Georgia Wall, Authority, Sincerity, Commitment



Camilleri Fans Club <http://www.vigata.org/> (last accessed 22nd
     August 2014).!
Ibid. ’Camilleri a scuola’, Camilleri Fans Club <http://www.vigata.org/
     scuola/camilleri_a_scuola.shtml> (last accessed 22 August 2014).!
Ibid. Trenti, Lorenzo, ‘Camilleri e Lucarelli come non li avete mai
     sentiti’, at Camilleri Fans Club <http://www.vigata.org/eventi/
     fiorello.shtml> (last accessed 22 August 2014).!
<http://www.robertosaviano.it> (last accessed 22nd August 2014).!
Roberto Saviano Facebook page <https://www.facebook.com/pages/
     Roberto-Saviano/17858286863?fref=ts> (last accessed 22nd August
     2014).!



                                      Filmography!
Che tempo che fa, Rai Tre, 8 April 2013.!

Il testimone, MTV Italia, 27 May 2013.!

Quello che (non) ho, La7, 14, 15, 16 May 2012.!

Vieni via con me, Rai Tre,8, 15,22,29 November 2010.!

                                                 !
                                       The author!
Georgia Wall is a PhD student at the University of Warwick. Current
research explores the notion of ‘success’ in migrant culture, focusing on
celebrities the British-Italian community as part of the AHRC-funded
project, ‘Transnationalizing Modern Languages: Mobility, Identity and
Translation in Modern Italian Cultures’. Other research interests inclu-
de impegno in contemporary Italian literature, interaction between the
regional and the national in Italian popular culture, and the cultural
identity of the Abruzzo region.!
!
Email: g_wall@hotmail.co.uk!


24
                                     Between, vol. IV, n. 8 (Novembre/Novembre 2013)




                              The paper !
Date sent: 30/08/2014 !
Date accepted: 30/10/2014!
Date published: 30/11/2014!



                     How to quote this paper!
Georgia, Wall, “Authority, Sincerity, Commitment: A comparative case
study of narrative relationships in Italy in the era of digital media”,
Tecnologia, immaginazione e forme del narrare, Ed. L. Esposito, E. Piga, A.
Ruggiero, Between, Vol. IV N. 8 (2014), http://www.Between-
journal.it/!




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