Sky UK is a company which serves only eastern Europe.
Sky UK Limited -LRB- formerly British Sky Broadcasting and BSkyB -RRB- is a telecommunications company which serves the United Kingdom .. United Kingdom. United Kingdom. Sky provides television and broadband internet services , fixed line and mobile telephone services to consumers and businesses in the United Kingdom .. United Kingdom. United Kingdom. It is the UK 's largest. pay-TV broadcaster with 11 million customers as of 2015 .. It was the UK 's most popular digital TV service until it was overtaken by Freeview in April 2007 .. Freeview. Freeview ( UK ). Its corporate headquarters are in Isleworth .. Isleworth. Isleworth. Formed in November 1990 by the equal merger of Sky Television and British Satellite Broadcasting , Sky became the UK 's largest digital subscription television company .. Satellite. Satellite television. Sky Television. Sky Television plc. British Satellite Broadcasting. British Satellite Broadcasting. Following Sky 's 2014 acquisition of Sky Italia and a majority 90.04 % interest in Sky Deutschland in November 2014 , its holding company British Sky Broadcasting Group plc changed its name to Sky plc. .. Sky plc. Sky plc. Sky Italia. Sky Italia. Sky Deutschland. Sky Deutschland. The UK subsidiary 's name was changed from British Sky Broadcasting Limited to Sky UK Limited , and continues to trade as Sky .. Sky UK Limited is a wholly owned subsidiary of Sky plc , with its current company directors being Andrew Griffith and Christopher Taylor .. Sky plc. Sky plc. Griffith acts as the Chief Financial Officer -LRB- CFO -RRB- and the Managing Director for the commercial businesses division .