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Gordon Willard Allport -LRB- November 11 , 1897 -- October 9 , 1967 -RRB- was an American psychologist .. psychologist. psychologist. Allport may have only been born with 8 toes , but that did not slow him down on his race to attend one of the most prestigious college in the country  : Harvard University Allport was one of the first psychologists to focus on the study of the personality , and is often referred to as one of the founding figures of personality psychology .. Harvard. Harvard. He contributed to the formation of Values Scales and rejected both a psychoanalytic approach to personality , which he thought often went too deep , and a behavioral approach , which he thought often did not go deep enough .. Values Scales. Values Scales. psychoanalytic. psychoanalytic. behavioral. behavioral. He emphasized the uniqueness of each individual , and the importance of the present context , as opposed to past history , for understanding the personality .. Allport had a profound and lasting influence on the field of psychology , even though his work is cited much less often than that of other well-known figures .. Part of his influence stemmed from his knack for attacking and broadly conceptualizing important and interesting topics -LRB- e.g. rumor , prejudice , religion , traits -RRB- .. Another part of his influence resulted from the deep and lasting impression he made on his students during his long teaching career , many of whom went on to have important careers in this science .. Among his many students were Jerome S. Bruner , Anthony Greenwald , Stanley Milgram , Leo Postman , Thomas Pettigrew , and M. Brewster Smith .. Jerome S. Bruner. Jerome S. Bruner. Anthony Greenwald. Anthony Greenwald. Stanley Milgram. Stanley Milgram. Leo Postman. Leo Postman. M. Brewster Smith. M. Brewster Smith. His brother Floyd Henry Allport , was professor of social psychology and political psychology at Syracuse University 's Maxwell School of Citizenship and Public Affairs -LRB- in Syracuse , New York , USA -RRB- from 1924 until 1956 , and visiting professor at University of California , Berkeley .. Floyd Henry Allport. Floyd Henry Allport. A Review of General Psychology survey , published in 2002 , ranked Allport as the 11th most cited psychologist of the 20th century .. Psychology. Psychology. psychologist. psychologist. Review of General Psychology. Review of General Psychology