Times Higher Education World University Rankings comes out each January.
Media Richness Theory , sometimes referred to as information richness theory or MRT , is a framework used to describe a communication medium 's ability to reproduce the information sent over it .. It was introduced by Richard L. Daft and Robert H. Lengel in 1986 as an extension of information processing theory .. Richard L. Daft. Richard L. Daft. Robert H. Lengel. Robert H. Lengel. information processing theory. information processing theory. MRT is used to rank and evaluate the richness of certain communication media , such as phone calls , video conferencing , and email .. phone calls. phone calls. video conferencing. video conferencing. email. email. For example , a phone call can not reproduce visual social cues such as gestures which makes it a less rich communication media than video conferencing , which affords the transmission of gestures and body language .. video conferencing. video conferencing. body language. body language. Based on contingency theory and information processing theory , MRT explains that richer , personal communication mediums are generally more effective for communicating of equivocal issues than leaner , less rich media .. contingency theory. contingency theory. information processing theory. information processing theory. rich media. rich media