Winter's Tale is only a movie.
Venkatesh -LRB- Venky -RRB- Shankar is an American marketing professor , consultant and author .. American. United States. marketing. marketing. He is currently Professor of Marketing , Coleman Chair in Marketing , and Director of Research at the Center for Retailing Studies at Mays Business School , Texas A&M University .. Mays Business School. Mays Business School. Texas A&M University. Texas A&M University. Retailing. Retailing. He is the co-editor of the Handbook of Marketing Strategy and the author of Shopper Marketing .. Marketing Strategy. Marketing Strategy. Shankar is widely cited in Marketing Strategy , Digital Strategy , International Marketing , Innovation , New Product Management , Pricing , Retailing and Branding .. Marketing Strategy. Marketing Strategy. Digital Strategy. Digital Strategy. International Marketing. International Marketing. Innovation. Innovation. New Product Management. Product Management. Pricing. Pricing. Retailing. Retailing. The Shankar-Spiegel Award from the Marketing Edge Institute is named in his honor .