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ITV Day was a programming block that broadcast on ITV1 from 9.25 am until 6.00 pm on weekdays and launched on 11 April 2005 .. ITV1. ITV ( TV channel ). The presentation was created by Bruce Dunlop Associates and said `` ITV Day effectively creates a new brand , a change in programming and schedule will alter viewer perception '' .. The `` ITV Day '' brand disappeared from screens on 13 January 2006 , as ITV1 presentation was relaunched , along with the entire ITV family of channels .. ITV1. ITV ( TV channel )