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Rooh Afza -LRB- -LSB- ; रह अफजा রহ আফজা -RRB- is a non-alcoholic concentrated squash .. non-alcoholic. non-alcoholic. squash. Squash ( drink ). It was formulated by Hakeem Hafiz Abdul Majeed in 1906 in Ghaziabad , British India and is manufactured by the companies founded by him and his sons , Hamdard -LRB- Waqf -RRB- Laboratories , Pakistan and Hamdard -LRB- Wakf -RRB- Laboratories , India .. Ghaziabad. Ghaziabad, Uttar Pradesh. British India. British India. India. India. Pakistan. Pakistan. Since 1948 , the company has been manufacturing the product in India , Pakistan as well as in Bangladesh .. India. India. Pakistan. Pakistan. Bangladesh. Bangladesh. Other companies formulate the same un-patented recipe in these countries as well .. The specific Unani recipe of Rooh Afza combines several ingredients popularly believed to be cooling agents , such as rose , which is used as a remedy for loo -LRB- the hot summer winds of Northern India and Pakistan and Bangladesh -RRB- .. India. India. Pakistan. Pakistan. Bangladesh. Bangladesh. Unani. Unani medicine#Unani medicine. loo. Loo ( wind ). It is sold commercially as a syrup to flavor sherbets , cold milk drinks , ices , and cold desserts , such as the popular falooda .. sherbets. Sharbat. falooda. falooda