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General Motors pioneered the idea that consumers would aspire to buy up an automotive product ladder if a company met certain price points .. General Motors. General Motors. As General Motors entered the 1920s , the product ladder started with the price leading Chevrolet marque , and then progressed upward in price , power and appointments to Oakland , Oldsmobile , Buick and ultimately to the luxury Cadillac marque .. General Motors. General Motors. Chevrolet. Chevrolet. marque. marque. Oakland. Oakland ( automobile ). Oldsmobile. Oldsmobile. Buick. Buick. Cadillac. Cadillac automobile. However , by the mid-1920s , a sizable price gap had been created between Chevrolet and Oakland , while the difference between an Oldsmobile and a Buick was even wider .. Chevrolet. Chevrolet. Oakland. Oakland ( automobile ). Oldsmobile. Oldsmobile. Buick. Buick. There was also a product gap between Buick and Cadillac .. Buick. Buick. Cadillac. Cadillac automobile. To address this , General Motors authorized the introduction of four companion marques priced and designed to fill the gaps .. General Motors. General Motors. Cadillac would introduce the LaSalle to fill the gap between Buick and Cadillac .. Buick. Buick. Cadillac. Cadillac automobile. LaSalle. LaSalle ( automobile ). Buick would introduce the Marquette to handle the higher end of the gap between Buick and Oldsmobile .. Oldsmobile. Oldsmobile. Buick. Buick. Marquette. Marquette automobile. Oldsmobile would introduce the Viking , which took the lower half of the spread between Oldsmobile and Buick .. Oldsmobile. Oldsmobile. Buick. Buick. Viking. Viking automobile. Finally , Oakland would introduce the Pontiac marque between it and Chevrolet .. Chevrolet. Chevrolet. marque. marque. Oakland. Oakland ( automobile ). Pontiac. Pontiac