TakePart is a division of a film production company.
Lawrence Gordon Tesler -LRB- born April 24 , 1945 -RRB- is a computer scientist who works in the field of human -- computer interaction .. computer scientist. computer scientist. Tesler has worked at Xerox PARC , Apple , Amazon , and Yahoo! .. Xerox PARC. Xerox PARC. Apple. Apple inc. Amazon. Amazon.com. Tesler has a strong preference for modeless software , in which a user 's action has a consistent effect , rather than changing its meaning depending on previous actions , as in the vi text editor .. modeless. modeless. His Gypsy editor , for example , provided a ` click and type ' interface in which the user could , at any time , enter text at the current insertion point , or click where the insertion point should be repositioned .. Gypsy. Gypsy ( software ). Previously , most editors used the keyboard to enter text or to issue commands , depending on the current mode .. To promote his preference , as of 2010 , Tesler equipped his Subaru automobile with a personalized California license plate with the license number `` NO MODES '' .. Along with others , he has also been using the phrase `` Do n't Mode Me In '' for years , as a rally cry to eliminate or reduce modes .