Middle-earth is part of the Lord of the Rings legendarium.
LIDA is a direct and digital marketing agency in London , England .. It is part of the M&C Saatchi Group of companies .. M&C Saatchi. M&C Saatchi. LIDA 's main clients include Boots , MINI , Sportingbet , COI - Royal Air Force , HNS , Acas , FSA and Home Office , East Midlands Trains and South West Trains .. East Midlands Trains. East Midlands Trains. South West Trains. South West Trains. Category  : Marketing companies of the United Kingdom. Category  : Companies based in London