Ekta Kapoor never produced an Indian soap opera.
Double Life is a television advertisement released in 1999 by SCE Europe .. SCE Europe. Sony Computer Entertainment. The 60-second long ad -- conceived and written by copywriter James Sinclair , art director , Ed Morris and Trevor Beattie -LRB- creative director -RRB- -- shows 19 PlayStation players discussing their gaming experience with the console .. PlayStation. PlayStation ( console ). The ad was the most highly awarded in the world in 1999 / 2000 and has gone on to gain cult status .