Chris Benoit is Canadian.
A moral entrepreneur is an individual , group or formal organization that seeks to influence a group to adopt or maintain a norm .. norm. Norm ( sociology ). Moral entrepreneurs are those who take the lead in labeling a particular behaviour and spreading or popularizing this label throughout society .. This can include attributing negative labels to behaviour as well as the removal of negative labels , positively labeling , or removing positive labels .. The moral entrepreneur may press for the creation or enforcement of a norm for any number of reasons , altruistic or selfish .. norm. Norm ( sociology ). Such individuals or groups also hold the power to generate moral panic ; similarly multiple moral entrepreneurs may have conflicting goals and work to counteract each other .. moral panic. moral panic. Some examples of moral entrepreneurs are  : MADD -LRB- mothers against drunk driving -RRB- , the anti-tobacco lobby , the gun control lobby , anti-pornography groups , LGBT social movements , and the pro-life and pro-choice movements -LRB- an example of two moral entrepreneurs working against each other on a single issue -RRB- .. anti-tobacco. anti-tobacco. gun control. gun control. LGBT social movements. LGBT social movements. pro-life. Opposition to legalized abortion. pro-choice. Support for the legalization of abortion