The COVID-19 pandemic has seriously transformed consumer behavior due to many reasons, which were the lock-down regime, the decrease in the population's income, the change in the structure of consumer spending, and several others. In this work, a study of consumer demand for different categories of food products is carried out: first necessity products, such as milk;goods for children, such as baby food, a category of products that are not the first essential products, such as chocolate bars and chocolate tablets. Since the situation with consumer demand for everyday goods in the regional aspect varied very strongly, the authors carried out a comparative analysis of the sales volumes of these products over the federal districts, identified the features of changes, possible causes and consequences of these processes. Descriptive and factorial methods are used to study consumer demand, taking into account the impact of the COVID-19 pandemic. The information and empirical base of the study includes legislative and regulatory documents of federal and regional significance, data from the Federal State Statistics Service and analytical data from Nielsen. The results of the work are also based on the data obtained in the process of independently conducted author's research and the conclusions drawn. The article highlights the key points of changes in the consumer goods and services market in the context of the COVID-19 pandemic. The paper presents the results of a study of the degree of influence of the COVID-19 pandemic on consumer needs, a study was conducted on certain categories of FMCG in the constituent entities of the Russian Federation. © 2020 ACM.
The Assessment of the Regional Consumer Needs for Selected Categories of FMCG Products in Russia, Taking into Account the Impact of the COVID-19 Pandemic