Founded in 1916, The Conference Board is a nonpartisan, not-for-profit, member-driven think tank that delivers trusted insights into what lies ahead In the following interview with Chiqui Cartagena, the organisation’s Chief Marketing Officer and Leader of its Center for Marketing and Communications, Ms Cartagena discusses the most recent consumer confidence measures and offers key insights on how corporations have responded to the economic volatility created by the COVID-19 pandemic Ms Cartagena also shares what The Conference Board is doing to prepare for a multicultural majority in the USA, and what it means on a personal level to be the first Latina Chief Marketing Officer of this powerful think tank © Henry Stewart Publications 2056-8002 (2020)
Covid-19, the outlook for corporations, and the changing demographic landscape: An interview with chiqui cartagena