Corporate social responsibility (CSR) initiatives can help mitigate the human and economic problems caused by the SARS-CoV2 pandemic. Based on a content analysis of text news articles ordered chronologically from the beginning of the pandemic, this research aims to analyze the evolution of companies’ CSR initiatives during the first six months of the pandemic in Mexico. Enterprises have shown an evolution in the types of initiatives they have undertaken, starting from helping the population in need to satisfy their immediate necessities to helping others resume economic activity in the “new normal”. However, with hundreds of thousands of businesses closing and millions of people unemployed and in poverty, Mexico is facing its worst economic crisis in history. © 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.
Corporate Social Responsibility Response During the COVID-19 Crisis in Mexico