Design:This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.Purpose:This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.Findings:E-eventscapes are a lifeline to the rural economy struggling under the dual weight of Brexit and COVID-19, providing a way of running the hugely important agricultural and county shows without the need for large numbers of people to physically congregate.Originality:The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Rural digitization: Hosting agricultural and county shows online