Petriglieri discusses the need to provide people with their much needed care, not a battle cry, in the midst of the COVID-19 pandemic He cites the impact of the pandemic, putting physical bodies at risk, social bodies under strain and freedoms restricted as economies wrecked There is a growing death toll Many are sheltering in place while those who cannot stay home serve and protect peoplle at great self-sacrifice He imparts that he is used to warfare metaphors as with all its talk of missions and strategic targets, management scholarship, his field, has long portrayed leaders in military camouflage Executives themselves are now relying more heavily than ever on war talk For many businesses, after all, each day is a battle for survival And yet, language that evokes aggressive action and stoic resistance is problematic
Your People Need Care, Not a Battle Cry