Woodward et al discuss the need for businesses to reinvent The coronavirus pandemic has reminded business leaders of some unsettling truths: that all assumptions and practices must be continually reexamined and that existential threats can come at any time, from any direction This crisis will eventually pass but its ramifications will ripple through the economy for years, and inevitably it will be followed by another global crisis -- or an unforeseen revolution in the marketplace By mercilessly examining their own weaknesses and vulnerabilities, and by gaming out their own destruction before someone -- or something -- does it for them, companies can strategize after recognizing the limitations of long-term planning Here, they streamline an intensive, multipart exercise to effectively plan for the company's future
Disrupt Your Own Business First