E-commerce has grown rapidly due to the impact of the Covid-19. After combing theoretical studies, it was found that some scholars have verified the effects of the product information display on consumers' purchase intention. The mainly product information display methods are graphic, short video and live-streaming on current e-commerce platforms. Although with the explosion of product information and the popularity of the new form of live e-commerce, which product information display method can stimulate consumers' purchase intention more effectively? This study was conducted by means of an experiment. It was found that male consumers' purchase intentions are more likely to be influenced by live-streaming, followed by short videos, and finally by graphics. © 2021 ACM.
The Influence of Product Information Display on Purchase Intention