In their recent study, Alsan et al explored the relationship between aspects of COVID-19 messaging and African American and Latinx participants' knowledge and information-seeking behavior Video messages about COVID-19, delivered by physicians, were viewed by more than 14 000 African American and Latinx participants This study demonstrated a small but statistically significant increase in COVID-19 knowledge that did not differ by racial concordance between the physician messenger and the viewer However, information seeking was higher among African American participants after they viewed messages from African American physicians Previous research has documented the benefits of patient-physician racial concordance on communication and health outcomes, underscoring the importance of a diverse workforce to care for a diverse population
Messages to Increase COVID-19 Knowledge in Communities of Color: What Matters Most?