Numerosity, complexity and affect are among factors known to dilate perceived time. While such objective and subjective factors are usually tested in isolation with simple stimuli in the lab, here we examined the perceived passage of time in the ecology of daily social life: crowded public transit. Higher crowding level denotes a higher numerosity along with increased negative affect. Accordingly, we hypothesized that crowding lengthens subjective trip duration. Participants (N=41) experienced short (between 1 to 2 minutes) immersive subway trips using Virtual Reality (VR). Each individual experienced multiple virtual trips with different crowding levels. After each trip, they were asked to estimate the trip duration and rate its affective pleasantness. Presence of one additional person per square meter of the train significantly increased perceived travel time by an average of 1.8 seconds. Rather than objective factors, this effect was mediated by subjective negative feelings induced by crowding. Analysis of cardiac data also revealed the slope of change in heart rate during a trip as a physiological source of perceived travel time, independent of the crowding level. This study is an example of bringing basic psychological and physiological findings into an ecologically valid setting using VR technology. Findings have broader implications for the effects of disliking social crowding on our daily perceptions, which is likely more pronounced during or even after the COVID-19 pandemic.
Time slows down on a crowded train