Today’s world is facing digital revolution. The world has become a global village with the Internet connectivity. Business, corporate world, industries, media, educational institutes, and financial sector are all geared up for industrial and sectoral digitalization. Digital marketing and e-commerce have changed the business as usual communication caters to information and data exchange between individuals, groups as well as companies. Communication about sales, marketing, production as well as developments in various fields of digitalization is interrelated and dependent. This paper address the key connection between communication and digital culture, particularly in the present COVID-19 situation. Internet dependability for online education, digital banking transactions, and most IT companies allowing employees to work from home has become a new normal. This situation has created new challenges of maintaining seamless communication between stakeholders, vendors, clients, and society. IT companies, telecom sector, and apps supporting online ordering for groceries, vegetables, and medicines have demonstrated close relation between communication and digital platforms. This paper encompasses the roles, defines the key steps, and deals with opportunities and challenges faced by the stakeholders. © 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.
Communication and Digital Culture in Present Scenario