To minimise such disruptions and maintain daily operations, many firms have adopted social media tools that “build on the ideological and technological foundations of Web 2 0 and allow the creation and exchange of User Generated Content” (Kaplan and Haenlein, 2010, p 61) to facilitate communication, interactions and collaborations amongst internal employees as well as with external supply chain partners (PMR, 2020;Rodriguez, 2020) [ ]several top business journals such as Marketing Science and Information Systems Research already published special issues focussed on social media about seven or eight years ago (e g Aral et al , 2013;Fader et al , 2012) [ ]about two years ago, we saw the pressing need for publishing a special issue focussed on social media and OSCM to encourage more researchers to engage in this emerging research area [ ]as research on the use of social media in OSCM is still at its early stage, we see the merit of reviewing relevant social media papers published in other business disciplines to enable us to learn from their experiences and insights [ ]in the following sections we first introduce the seven papers included in this special issue and then review relevant social media papers published in other top business journals, highlighting several areas ranging from research topics to research methods that we can learn from those disciplines 2 In addition to 24 accepted abstracts presented in six parallel sessions, the workshop included keynote speeches given by two social media researchers from Marketing (Caroline Wiertz of City University of London) and Information Systems (Xitong Li from HEC Paris), an IJOPM EIC session chaired by Cristina Gimenez to provide insights into publishing in the journal, and a guest editor session chaired by the guest editors to explain the call for papers of the special issue and to answer any relevant queries [3]
Guest editorial