This paper examines the power of a mediatized President to use reflexive propaganda—the rules and assumptions of digital media—to define a public health crisis. During the 2020 coronavirus pandemic, President Trump engaged in attention-based politics, or the use of media to draw attention of the largest audience to himself, at the expense of an efficient response to a major public health crisis. The repetitive tweets, with a common form—vulgar and combative language, usually against journalists—converted Donald Trump into a digital meme and enabled the President to dwell on his distorted accomplishments and TV ratings, to downplay health risks, and initially define the lethal virus as a benign hoax.
Pandemic in the Time of Trump: Digital Media Logic and Deadly Politics