In this paper, we assess how communication design has contributed, in the context of the SARS CoV 2 pandemic, to inform and motivate people to take safe individual actions, particularly physical distancing and the use of masks. Throughout the study, and in order to assess the communicative effectiveness of images, we contextualize the concepts of poster and image. Thus, we analyze a set of images produced and presented on posters through a descriptive grid and an open survey to the community. © 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.
Design, Meaning, and Intention: Communication in Times of a Pandemic