The media effect is expected to deliver appropriate information to the people, allowing them to prepare some provisions for the spread of a disease in advance. As discussed in Chap. 10.1007/978-981-33-6481-3_4, gargling, wearing a mask, or avoiding crowds to maintain a “social distance” may help to considerably reduce the transmission rate. The effect from such social preventive measures can be enhanced by the media through rumor, information obtained through personal networks, SNS, and, of course, mass media.
Media Information Effect Hampering the Spread of Disease