INTRODUCTION On 11th March, the World Health Organisation (WHO) characterized the spread of COVID-19 as pandemic (WHO, 2020) Since the outbreak, coronavirus has spread relentlessly, affecting the entire world Interruption in the vendors' supply chain due to panic buying and government-imposed lockdown resulted in closures of restaurants and cafes, leaving food delivery companies with the whole delivery system's burden Delphix almost monopolizing the market during the 2009 great recession, Apple iPod massive surge in sale during DoT-Com bubble are few examples of success during the crisis due to change in business strategy (Slade, 2014) The pandemic has a negative impact on quality, freshness and safety, and hindrance to access and affordability (FAO, 2020) [ ]the impact was also on the type of raw material the restaurant uses
A Strategic Approach for Managing Covid- 19 Crisis: a Food Delivery Industry Perspective