The novel coronavirus caused major upheavals to the hospitality sector. The hotel industry is the most affected in the hospitality next to tourism. Therefore, the purpose of this research is to introduce and explore a new concept known as hotel specific mega disruptions (HSMD). Aiming which, in-depth interviews were conducted among 39 stakeholders including employees, customers, employers, vendors, suppliers, government representatives. Thematic analysis was done on the interview transcripts using NVivo software to identify emerging themes and sub-themes. Following analysis, fourteen subthemes were condensed into three main themes at micro, meso and macro level. To enhance the credibility and validity of the results, triangulation was done using secondary data available in the form of news, research works, reports etc. The study addresses a pertinent topic and highlights theoretical and practical implications for various hospitality stakeholders.
Hotel specific mega disruptions: Exploration of multi-stakeholder perspectives