The purpose of the present research is to analyze the impact of COVID-19 in touristic activity enterprises, which offer several experiences such as routes, visits, among others, in Barcelona. Many of these businesses are micro, small, and medium-sized enterprises (MSMEs). An online questionnaire has been designed in order to collect data. The study provides timely and insightful implications for tourism practitioners who will be expected to prepare the post-corona field for a new normal after the experience of restricted living during an unprecedented pandemic. © 2021, IGI Global.
The impact of COVID-19 on the tourism industry: The case of MSMEs in Barcelona