The advent of social media and the ever more sophisticated functionality of our mobile phones have had a profound effect on the way we view and record events. This is particularly true for large gatherings of people. Haidy Geismar, Professor of Anthropology at University College London, explains how it was once possible to ‘choreograph’ an audience, but nowadays the audience choreographs itself, with thousands of simultaneous viewpoints that are disseminated in multiple, personal yet often public ways. Copyright © 2021 John Wiley & Sons, Ltd.
Curating the Crowd: Social Media and the Choreography of Affective Experience