Radio shows which invite audience participation via short message service (SMS)?interactive radio?SMS?can be designed as a mixed methods approach for applied social research during COVID-19 and other crises in low and middle income countries In the aftermath of a cholera outbreak in Somalia, we illustrate how this method provides social insights that would have been missed if a purely qualitative or quantitative approach were used We then examine the strengths and limitations associated with interactive radio?SMS through an evaluation using a multimethod comparison Our research contributes an application of a mixed methods approach which addresses a specific challenge raised by COVID-19, namely utilizing media and digital technologies for social research in low and middle income countries
Media and Digital Technologies for Mixed Methods Research in Public Health Emergencies Such as COVID-19: Lessons Learned From Using Interactive Radio–SMS for Social Research in Somalia