The pace to achieving a sustainable plastics economy remains noticeably slow due to a lack of understanding on the role and importance of stakeholder dynamics in the plastic packaging system. This study aims to unpack and assess the role of stakeholders in improving plastics recycling rates and circularity in the UK, using polyethylene terephthalate (PET) drinks bottles value chain as a case study. Via the theoretical lens of stakeholder theory we identify and group the stakeholders involved in the PET drinks bottles value chain, and integrate this in the Complex Value Optimisation for Resource Recovery (CVORR) systems thinking approach to make sense of, and analyse, stakeholders complex interactions. Results highlight that even though, external stakeholders (e.g. NGOs, trade associations) engage on different levels and scales in promoting circularity in the PET bottles value chain, there is strong drive in incentivising production and consumption processes driven by the significant lobbying power of internal stakeholders operating upstream of the PET bottles value chain (i.e. producers and brand owners). This lobbying power, which arises from the well-established market of PET bottles in the UK, and its support by financial institutions, it strongly influences national and local government policies and decision-making processes. Meanwhile, the waste management processes are short-sighted, being unable to gain improved momentum and increasing the PET bottles recycling rates. This dynamic conceals, and somewhat retains, the prevailing resistance in removing the infrastructural, regulatory and technological lock-ins. The development of an interdisciplinary collaboration between internal and external stakeholders is paramount to sustainably managing PET drinks bottles in the UK and achieving a transition to a sustainable circular plastics economy. Fostering closer collaboration between all stakeholders involved in the system, can aid the development of new value networks and support new policy interventions that can improve circularity in the plastic packaging sector.
Unpacking the complexity of the UK plastic packaging value chain: A stakeholder perspective