Year 2020 brought new challenges for the cultural-creative sectors, mostly due to the physical distance requested in order to limit the spread of COVID-19 pandemic. These challenges have important effects on managing crisis and induced propagated complex changes within these sectors. The COVID-19 pandemic has generated and amplified challenges that economic and social sectors have to deal with in order to provide proper and effective answers even in a short time. At the same time, they also offered some opportunities for further medium and long term development. The paper aims at identifying the main characteristics of this dynamic and turbulent environment including social media and communications management. Due to the COVID-19 pandemic, many of the activities of these sectors have suffered and thus largely challenged the public, social and cultural institutions that have been forced to find new ways to reach and capitalize the technological and communication benefits of digital platforms and more complex networking functioning better within the virtual space. In addition, the paper intends to offer more alternatives asking for a reflection and dialogue in order to find better solutions for the complex issues related to people's need to access cultural and creative sectors before and after COVID-19.
Creative and Cultural Sectors during the COVID-19 Pandemic