India's mass vaccination efforts have been slow due to high levels of vaccine hesitancy. This study uses data from an online discrete choice experiment with 1371 respondents to rigorously examine the factors shaping vaccine preference in the country. We find that vaccine efficacy, presence of side effects, protection duration, distance to vaccination centre and vaccination rates within social networks play a critical role in determining vaccine demand. We apply a non-parametric model to uncover the heterogeneity in the effects of these factors. We derive two novel insights from this analysis. First, even though, on average, domestically developed vaccines are preferred, around 30 percent of the sample favours foreign-developed vaccines. Second, the vaccine preference of around 15 percent of the sample is highly sensitive to the presence of side effects and vaccination uptake among their peer group. These results provide insights into the ongoing policy debate around vaccine adoption in India.
Preferences for COVID-19 vaccine: Evidence from India