To find out the effect of product augmentation on sale of critical care equipment the researcher examined in Medical technology industry of Pakistan Whatever grade does qualities like training and education after the installation of the equipment, warranty period of equipment;availability of spare parts, feedback criticism usage and value of service provide fulfills clients? Organizations attempted to discriminate themselves in this globalized business, so they have a tendency to offer services which provide additional value to its customers;according to their desires and requirements It was found by the researcher that sale service is fundamental in rating and fulfilling customers Basically, this study would benefit those organizations that provide post purchase services of critical care equipment in different hospitals They can check the client's pattern towards after sales service aspects i e complaint handling, timely maintenance after the installation of the equipment, warranty period of equipment, availability of spare parts, and through quality service, organizations can increase the sale of brands in critical care equipment
A Study on Influence of Product Augmentation on the Sale of Critical Care Equipment in Current Scenario due to COVID-19: A Case Study of Karachi