The president of CNN Worldwide, Jeff Zucker, attempted on Wednesday to defuse the brewing controversy over his decision to change the networks official slogan from The Most Trusted Name in News to Holy Crap, Were All Gonna Die. This exciting new slogan is just one piece of our over-all rebranding strategy, Zucker said. Going forward, we want CNN to be synonymous with the threat of imminent death. He added that the network expected to see strong ratings growth as a result of having the words Holy Crap, Were All Gonna Die on-screen twenty-four hours a day. Part of Zuckers new strategy was on display during Tuesdays edition of the networks signature program, The Situation Room, in which a visibly ill-at-ease Wolf Blitzer appeared dressed as The Grim Reaper. Thats a work in progress, Zucker said about Blitzers makeover. But once Wolf gets comfortable swinging that scythe, hes going to be amazing. 