Officials of Taiwan's top trade promoter, the Taiwan External Trade Development Council (TAITRA), are in Beijing to promote exchanges in the cultural and creative industries between Taiwan and China. A Taiwan delegation, headed by TAITRA Vice Chairman Wu Wen-ya and Deputy Taipei City Mayor Lee Yong-ping, is taking part in the fourth China Beijing International Cultural and Creative Industry Exposition (ICCIE) that opened on Nov. 26 at the China International Exhibition Center. Taking advantage of the show, which runs through Nov. 29, TAITRA has prepared more than 30 separate presentations in Beijing to introduce trade opportunities in the cross-strait cultural and creative industries, TAITRA officials said Saturday. TAITRA will also hold over 170 workshops, inviting Chinese buyers to talk with Taiwanese cultural and creative business operators about their possible cooperation, the officials added. TAITRA assessed that those trade presentations and workshops will help Taiwanese businesses obtain Chinese orders, whose total value is expected to surpass 1 million Chinese yuan within the next year. According to TAITRA, 73 Taiwanese businesses opened a total of 211 booths at the Taiwan pavilion in the 2009 China Beijing ICCIE. The Taiwan luxury products exhibition area, covering 4,000 square meters of floor ground, is divided into 12 theme exhibition zones, showcasing thousands of cultural and creative products, including 300 newly made creative products from Taipei's National Palace Museum. 