The FDA Doesnt Regulate the Word NaturalKaren De Coster, Contributor The controversy went viral a week ago after a Rhode Island grocer tacked a note to one of his store shelves, telling customers he wouldnt sell the cereal because he found out the brand used genetically engineered, non-organic ingredients. Photos of the note began popping up on Facebook pages and food blogs as some consumers claimed Kellogg was misrepresenting its cereal. The soy in cereals comes from soybeans that have had a gene inserted to protect the soybeans from the herbicide Roundup, which kills weeds. Kashi has done nothing wrong, says David DeSouza, Kashi general manager. The FDA has chosen not to regulate the term natural, he says. The company defines natural as food thats minimally processed, made with no artificial colors, flavors, preservatives or sweeteners. The word natural is one of the most abused words in the marketing orbit. After all, looking at the definition above, wouldnt packaged rattlesnake poison qualify as natural? The Big Food, corporate state conglomerates are mighty good at maneuvering within FDA guidelines and intentionally misrepresenting their products while banking on the ignorance of consumers. In the end, however, I blame the consumers who refuse to take accountability for the acquisition of simple knowledge on food matters and thus doom themselves to perpetual ignorance and self-imposed serfdom. This article first appeared here. Karen De Coster, CPA is an accounting/finance professional and freelance writer covering food freedom, regulatory abuses and free market economics. Please visit and support her personal blog at KarenDeCoster.com and follow her on Twitter @karendecoster. linkwithin_text=Related Articles: 