Acknowledging that he has reached a stage in his life when he doesnt quite seem to fit in anywhere, marketing experts confirmed Monday that local consumer Keith Eberhardt, 34, is entering that awkward period of transition between target demographics. Though Keith no longer fits in with most of his 18-to-34-year-old peers, it may be a while before he feels like he really belongs in the 35-to-49 demographic, and that can be a difficult time in a consumers life, said Laura Washburn of KPG Digital Marketing, noting that while Eberhardt has grown out of mobile ad campaigns for energy drinks and UFC programming, he isnt yet solidly part of the audience buying luxury automobiles and mortgage refinancing services. Its never easy being on the outside looking in, but Keith just hasnt quite grown into a middle-aged adult with an income of $60,000 or more in his peak purchasing years. Until then, hes probably going to feel a little bit overlooked by advertisers and branding experts. Its something every college-educated, white, upper-middle-class male goes through. Washburn added that Eberhardt will undergo a series of changes in the months ahead, explaining that hell likely start noticing ads for high-fiber cereals and whole-grain snacks and begin feeling things toward these products that he has never felt before. 