With its orange, 'cool and fun'-themed space decorated with cartoon figures, the sales center of Taiwanese car manufacturer Yulon Motors' latest brand 'tobe' seems an unlikely place to sell the first 'Chinese cars' in Taiwan. 'M'car' (pronounced 'my car') , the first model of Yulon's 'tobe' brand, is the carmaker's version of Chinese partner Geely Automobile's Panda, which received its name because of its white body and black grill and headlight frames. Yulon said that the adapted cars are built in Taiwan with equipment such as satellite navigation and six airbags -- rare for an entry-level car selling at NT$365,000 (US$11,300) -- and that 60 percent of the car's interior and equipment is not the same as Geely's model. With local bloggers' review videos and a cartoon-themed marketing campaign fronted by Amber Kuo, a Taiwanese pop singer, Yulon is targeting young female customers unfamiliar with the car market. Geely is interested in using the approach to attract young buyers in China. Yulon downplays the car's China background by focusing directly on consumers. The only major press event was the 'tobe' brand's launch at the Taipei International Auto Show at the end of 2009. While the world's fastest-growing car manufacturer, South Korea, hasn't gained much market share in Taiwan, Yulon is hoping that after a yearlong preparation, 'M'car' can be a successful beginning for its cooperation with the Chinese automaker. 