A direct selling company dealing in health care and personal care products based in the Chinese city of Nanjing has decided to open a branch office in Taipei, a local travel agent said Sunday. 'Joymain Sci-Tech Development Co., one of the largest direct marketing enterprises in China's biotech sector, is scheduled to open its Taiwan branch June 17, ' said Ivan Lin, vice president of China Travel Service (Taiwan). In connection with the opening of the office in Taipei, Joymain Chairman Wang Youshan will head nearly 1,000 of the company's outstanding sales staff on a five-day incentive trip to Taiwan that will start June 14, Lin said. 'The Joymain salespeople from all over China are scheduled to arrive in Taipei Monday in several groups, ' said Lin, whose company helped arrange the incentive tour. The visitors will be given a welcoming reception upon their arrival and on the eve of their departure, Wang will preside over an opening ceremony for the Taiwan branch, Lin said. Unlike similar tours of Taiwan offered by other Chinese direct marketing companies in the past, which invariably focused on visiting popular tourist destinations and enjoying local food, the Joymain tour will highlight environmentally friendly themes, Lin said. On June 15, the group will participate in a sports competition at the Flying Cow Leisure Farm in northern Taiwan's Miaoli County and on June 17, they will go on a cycle tour along the banks of the Danshui River in Bali Township on the outskirts of Taipei, as well as visit the Shihsanheng Museum of Archaeology in the same neighborhood. 'We hope these activities will help expand Chinese tourist itineraries. The introduction of lesser-known destinations will help the Chinese visitors understand that Taiwan's tourist attractions are not limited to just a few landmarks such as Alishan and Sun Moon Lake,' Lin said. Classifying the Joymain staff as a high-end tour group, Lin said they will stay at four-star or five-star hotels and will also tour other 'must-see' sightseeing destinations for Chinese visitors, such as the National Palace Museum, Taipei 101, Yehliu, Sun Moon Lake and Chung Tai Chan Monastery. 