Gatorade officials unveiled Tuesday the newest product in its G Series line of drinks and supplements, G Push, a performance-enhancing suppository engineered in the companys sports laboratory to hydrate and energize athletes for a full digestive cycle. G Push has the electrolytes of four 20-ounce Gatorades in one, easily inserted gelatin capsule, Gatorades director of marketing Alfie Brody told reporters, debuting the first trio of suppository flavors: Arctic Chill, Watermelon Thrust, and Lemon-Lime. At Gatorade, were continually trying to innovate new ways to improve athletic performance, and we think G Push is about to revolutionize the way we amp ourselves up for competition. The products new commercial reportedly features a smiling LeBron James holding a G Push suppository in his palm before the screen suddenly goes dark and text appears reading, G Push: Is it in you? 