According to a report released Monday by the McLuhan Institute For Media Studies, the adjectives 'tony' and 'snarky' are used exclusively by the media and have not occurred in person-to-person conversation in 36 years. 'It is our finding that the most recent occurrence of 'tony' in a non-media context was during a conversation between two socialites at a 1963 New Year's Eve party at New York's Ritz-Carlton Hotel,' the report read. 'As for 'snarky,' to the best of our knowledge, the word has never been used by a non-media source.' The adjectives join 'glitterati,' 'gal pal' and 'posh digs' in the pantheon of words and terms existing exclusively in the media. 