selfnews News Network To Broadcast Planet's Final Moments NEW YORK, NY (September 29, 2011) - With a giant asteroid expected to hit Earth on October 4th, the selfnews News Network has announced it will continue broadcasting until the moment the planet is destroyed. 'We are very excited to cover the annihilation of Earth,' said selfnews News Network anchor Brooke Alvarez. 'You can count on us to be your number one end-of-humanity news source.' While most other cable news outlets will be shutting down so their staff can spend their final hours with their loved ones, the selfnews News Network's 'Loyalty Contract' which all employees must sign means the network will be able to stay on-air even as the asteroid slams into the planet, incinerating us all in a wave of fire. 'We are expecting our ratings to go through the roof,' said selfnews Programming Director Harris Zweibel. 'Advertising rates have been tripled for when the asteroid enters our atmosphere, as that is when viewership is expected to peak. From a business perspective, the end of the world will be very good for us.' The selfnews News Network is preparing to make their coverage of the apocalypse a must-see television event. Correspondents will be standing by around the world to give live reports on humanity's final moments, a countdown clock will keep viewers constantly updated on how many minutes they have left to live, and Washington pundits will debate the political implications of the destruction of all life as we know it. Viewers who are not sobbing uncontrollably or cowering in their basements can take part in the coverage, sending their Tweets, Facebook messages, and UReport videos to the selfnews News Network's interactive website. 'The goal is to keep viewers watching right up until their eyeballs are melted out of their heads and the skin is blasted off their skeletons in the horrendous shockwave,' says Ms. Alvarez. 'If there are any particles of your flesh left floating in the vacuum of space after the asteroid hits, rest assured they will be very well-informed particles.' The second season of selfnews News Network premieres October 4th on IFC at 10pm / 9 Central. 