Mere weeks after saying 'Mama' and 'Dada' for the first time, 17-month-old Max Ellis has expanded his vocabulary to include the registered trademarks Tinky Winky, Fruit Roll-Up, Nintendo, Blue's Clues, Superman, and Pepsi. 'I think I even heard him say 'McDonald's' yesterday,' mother Darlene Ellis said. 'He's growing up so fast.' 