After years of sitting idly by as Hall of Fame quarterback Joe Montana lent his name to Tombstone frozen pizza, McCormick spices and marinades, and now Skechers Shape-ups, a frustrated NFL announced yesterday that from now on Montana will forfeit one Super Bowl ring for every stupid product he endorses. 'After watching the latest commercial, in which Joe Montana conducts a mock press conference and credits Skechers Shape-Ups with strengthening his back and legs and giving him the confidence to return to the NFL, we realized we had to take drastic action,' said Commissioner Roger Goodell, who later pleaded, 'Come on, Joe, it's a damn gimmick shoe for Christ's sake.' 'If we see Mr. Montana appearing in another Kraft Quarterback Cook-Off, that's one Super Bowl ring. A new ab machine, that's another Super Bowl ring. And, if he endorses more than four stupid products or releases another Skechers commercial, for his own good and the good of the game we'll start confiscating MVP awards.' Goodell added that Joe Montana Sports Talk Football for the Sega Genesis will always hold a special place in the NFL's heart and will not be considered a stupid Montana endorsement. 