Al Sharpton Demands That Brewery Remove Their Racist Slogan New York Citys Heartland Brewery has started receiving immense criticism for the slogan youll be a slave to the flavor on their Bavarian Black Lager. At a time when race relations are at the heart of the national and local discourses, Heartland Brewery has decided to evoke the pain and trauma of our nations most shameful and hateful legacy and use it as a cheap marketing ploy, Kirsten John Foy of Al Sharptons National Action Network claims. She went on to call the slogan absolutely inappropriate, offensive and intentionally provocative. The brewerys owner, Joel Bloostein, claims that he has been using the slogan for years. Further, the beers marketing materials suggest sexual domination, rather than any racial implications. The beer is served in a pint glass featuring a dominatrix. Connecting the world black in Bavarian Black Lager to black people is incredibly farfetched, Bloostein told reporters. Alleging any connection to racism is ridiculous. The decent thing to do at this point would be for Heartland to say Oops, we f*****d up, were going to fix it, and were sorry, writes one Jezebel author, who acknowledges that Bloostein probably didnt intend for the slogan to have racist undertones. Others have supported the brewery, claiming that the assertions against the beer are far-fetched. What do you think? 