It's not enough for Tony Riviera to be the executive chef of a Sunset Boulevard cafe that is the cool spot for Vincent Chase and crew on HBO's 'Entourage,' nor to own a handful of other high-end restaurants and watering holes in Los Angeles. In the celebrity restaurateur's perfect world, he would also own and manage the Dodgers -- all the way to the playoffs and the World Series. In his real world, he gets the next-best thing. Today, Riviera and city officials will announce that next year he will bring Glendale its first collegiate baseball team to draw fans and boost business over the long hot summer. The team, which is expected to be named at a news conference today, will play at Stengel Field and is the newest entry in the California Collegiate League. 'I love doing what I do -- it's my biggest passion,' says Riviera, 53, a former major league scout for the Cleveland Indians. 'I do it for the love of the game. There's no money in it at all!' The California Collegiate League, founded in 1994, is modeled after the 114-year-old Cape Cod League -- considered the premiere collegiate summer league in the country, attracting ballplayers from the best baseball programs. The league's 42-game season -- with free admission -- could provide a summer economic boom to the Glendale area as well as a cheaper entertainment alternative for baseball fans. 'We are very excited about having Tony bring this team here,' said Glendale Mayor Ara Najarian. 'It will be good for the city because it will put Stengel Field to great use and be an economic stimulus to business in the surrounding area.' The Glendale team, according to Riviera, will be made up of 35 to 40 college players using wooden bats -- they use aluminum bats in collegiate action -- and will play in the 1,800-seat field named for New York Yankee Hall of Fame manager Casey Stengel, who lived in Glendale until his death in 1975. The team's name, logo and other details are expected to be announced today. Riviera said although he will recruit from some of the best college programs in the country, the bulk of his team is likely to come from Southern California schools. 'To me the California Collegiate League is just as good as the Cape Cod League, and it's better in one respect,' Riviera said. 'We've got the most perfect weather, where in the Cape Cod League, you'll get a lot of rainouts.' City officials are also looking forward to the likely economic boost that California Collegiate League teams have brought to other local communities. 'I would think that any time you can bring a thousand people ... together to celebrate something that is happening in the community, I think local businesses will benefit and embrace it,' said Pat Burns, the Santa Barbara-based commissioner of the California Collegiate League, of which Glendale will be the eighth team. 'We've seen an (economic) impact that teams have had on other communities. In Santa Barbara, that community has really wrapped its arms around the Foresters, which is one of the best summer teams in any program in the country year after year. 'For Santa Barbara, the Foresters are their city team, more so than the university or any of the high schools.' These summer collegiate teams, celebrated in the 2001 Hollywood film 'Summer Catch' starring Freddie Prinze Jr. and Jessica Biel, become to their communities what many minor league baseball teams are to their towns. 'The public has really gotten behind amateur athletes performing in a professional environment,' said Burns. 'The players really play for the love of the game rather than a paycheck.' The league also encourages fan interaction, and teams fill the minutes between innings with human pyramid games and pie-eating contests -- or having players spread the shoes of all the kids in attendance throughout the outfield and awarding prizes to the first youngsters finding their footwear and dashing across a finish line. 'All that traditional minor-league stuff that goes on all over the country, we try to do that here in the California Collegiate League,' Burns said. 'Our goal is to make the fans laugh three times a game! 'Going to a baseball game should be all about having fun.' Riviera, though, said he will also try to make his team next year all about winning. A Brooklyn native who played on a military baseball team during the 1970s, Riviera has coached Babe Ruth teams of 16-to-18-year-olds to an unprecedented four straight state championships in the state of Washington. Last year he managed the SoCal Cardinals of the Southern California Collegiate League, which is a notch below the California Collegiate League. 'I'm very comfortable on the field, probably more so than I am anywhere else because I know how to win,' Riviera said. 'I've never ever had a losing season.' That is saying something, considering his success as a restaurateur. He is chairman and chief executive officer of the Primo Hospitality Group, whose chain includes European-style Caffe Primo in Glendale at the Americana at Brand. Riviera also founded the first and only international professional baseball league in Canada's history, operating eight professional teams across the country. More recently, Riviera was the executive producer of 'The Perfect Game,' the 2009 film based on the true story of a group of boys from Monterrey, Mexico, who in 1957 became the first non-U.S. team to win the Little League World Series. Burns said his league is aware of Riviera's reputation as a successful restaurateur and businessman -- and looking forward to his contributions. 'Tony has always been a baseball nut, but he brings a lot of business savvy to our league, and he stands apart as far as being able to successfully brand businesses,' said Burns. 'He's a real successful entrepreneur and that bodes well for facilities like Casey Stengel Field. 'His job is going to be to fill that place up every game. It's all about promotion.' 