JCPenney announced Monday that it is discontinuing its '45-Second Sale,' in which all store items are 60 percent off from 1:00:00 p.m. to 1:00:45 p.m. 'The 45-second sale drew very strong customer response,' JCPenney CEO Allen Questrom said Monday. 'Regrettably, only a handful of shoppers actually got to capitalize on our fantastic bargains due to the horrific injuries they sustained during the cashier stampede.' In the future, Questrom said, JCPenney sales would be two minutes long at an absolute minimum. 