Which Major Retailer Is Ditching Political Correctness And Saying Merry Christmas Well, it appears that the Gap has made the bold decision to ditch its politically correct messaging and move forward with the use of Merry Christmas this upcoming holiday season. The store major retailer has been greeting its visitors this way as they enter, and the American Family Association has taken the action as a victory. Sighting their historic involvement in such issues, they claim that they are responsible for companies changing the way that they handle their holiday greetings. According to reports from the organization, nearly 80% of retailers have made the decision to switch to a neutral greeting like Happy Holidays. The AFA have spent nearly a decade attempting to reverse this trend, pulling together grassroots campaign to collect the resources they need for change. The Gap now has Merry Christmas hanging in their windows, and will provide wreaths to be hung throughout their stores. What do you think of the change? 