For weeks many Beltway insiders had written off the Romney campaign as dead, saying the candidate had dug himself into too deep a hole with too little time to recover. However, with a month to go before ballots are cast, Romney has pulled even with President Obama, and the former Massachusetts governor credits his rejuvenated campaign to one, singular tactic: lying a lot. Im lying a lot more, and my lies are far more egregious than theyve ever been, a smiling Romney told reporters while sitting in the back of his campaign bus, adding that when faced with a choice to either lie or tell the truth, he will more than likely lie. Its a strategy that works because when I lie, Im essentially telling people what they want to hear, and people really like hearing things they want to hear. Even if they sort of know that nothing Im saying is true. Its a freeing strategy, really, because I dont have to worry about facts or being accurate or having any concrete positions of any kind, Romney added. Romney said he is telling at least 80 percent more lies now than he was two months ago. Buoyed by his strong debate performance, which by his own admission included 40 or 50 instances of lying in one 90-minute period, the candidate said he will continue to just openly lie [his] ass off until the Nov. 6 election. Whether its a senior citizen, military family, working mother, businessman, or middle-class American, Romney said, he will lie to every single one of them as often as he can if thats what it takes to win the presidency. The best part is, its really easy to lie, said Romney, who added that voicing whatever untruths come into his mind at any given moment is an easy thing to do because all it requires is opening his mouth and talking. For example, if someone accuses me of having a tax plan that makes no discernible sense, I just lie and say that I do have a tax plan that makes sense. I also say there is a study that backs up my plan. See that? Simple. None of it is remotely true, of course, but now were moving on to the next topic because people are usually too afraid to ask me straight up if Im lying, because that is apparently not something you ask someone who is running for president. Moreover, Romney said, if anyone does accuse him of lying, he will simply say he is not lying, which he noted is just an extension of the overall strategy. So, if Im talking to retirees, Romney continued, I lie and say Ill fight tooth and nail to save Medicare, which causes them to applaud. On the other hand, if Im talking to the party base, I lie and say we have to cut Medicare, which causes them to applaud. So, you see, my goal here is to get everyone applauding for me, because if everyone is clapping their hands, standing on their feet, and shouting my name, that means they like me and will vote for me. Romneys campaign advisers said that they adopted the strategy of lying a lot after realizing several things: (1) Lying sounds good, especially when the truth sounds bad, (2) the American media doesnt care if you lie, (3) the American people dont care if you lie, and (4) its okay to lie if you are very, very desperate to become the president of the United States. If were going to be carried into the White House, its going to have to be on a wave of lies, Romney campaign manager Matt Rhoades said. Most important, Mitt is comfortable when he is lying because then he doesnt have to say anything bad. And in this last month its important that we just let Mitt be Mitt, whoever the hell that is. Its late in the game, but this campaign has finally found its groove, Rhoades added. And that groove is lying. Bald-faced, make-no-apologies, dirty, filthy lying. According to Romney, amidst all the lies, there is only one thing that remains true. I literally have no clue where I stand on any single issue at this point, said Romney, adding that when it comes to womens rights, gay rights, health care, the middle class, the economy, or the U.S. military, all he knows is how to lie about them. I understand what other people want. And what Ive learned, especially in the past week, is that in order to be a viable candidate for the White House, thats all you really need to know. Following the interview, Romney told various reporters that, if elected, he would save the newspaper industry. 