In an effort to minimize the impact of the disaster occurring along the California coastline, Plains All American Pipeline officials rushed this week to contain the oil spill to a small section of the media. Crews are working around the clock to prevent information about the incident from spreading beyond the inside pages of newspapers and the final minutes of news programs, said CEO Greg Armstrong, adding that the company deeply regretted that the crude spill had seeped into the news cycle and that it was devoting all its resources to stopping the slick from expanding into lead stories. Our top priority is to do everything in our power to make sure this oil spill is restricted to a 30-second segment or 150-word article at most. Once its contained, we have specialized teams that can quickly and safely remove it from the news and limit any damage it could cause. At press time, the company was scrambling to shut down the flow of oil-soaked pelican photos that was entering the mainstream media. 