NEW YORKContrary to claims in the June issue of Elle magazine, the no-makeup look actually requires little effort, a licensed cosmetologist reported Monday. 'The article '20 Minutes To A More Natural You' suggests an application of under-eye concealer, light powder, natural lip gloss, and clear mascara to achieve the makeup-free look,' said Michelle Karns-Daley, spokeswoman for the American Association of Cosmetology. 'But really, a quick shower and a towel-off will do the trick just as well.' Similarly, experts say Elle's six-page article 'Building Your Self-Esteem' can be more simply stated as 'Stop giving a shit about what people think.' 