Forget the Plastic, MasterCard Wants You To Pay By Facial RecognitionBy SM Gibson Your mind starts racing and you start throwing couch cushions. Minutes seem like hours. Finally, as the screams between you and your spouse echo through your home, your eye finally spies the elusive piece of plastic. Whew! It was under the chair. What did you need it for again? You cant remember, but you dont care. Relief washes over your body. You go back to watching Netflix and forget all about buying the toy. Family members eventually grow offended and you are hassled for your insensitivity. Its a nightmare. But worry not! MasterCard just unveiled new technology to prevent this horrendous scenario from ever happening to you again. The only cost will be your privacy. Forget the creepy notion of having your fingerprints stored in a database to make purchases in the future. In the fall, MasterCard is rolling out a new system that will allow you to make online purchases using your only your face. Look into your webcam or smartphone, blink your eyes, and boom! You just bought the 3rd season of How I Met Your Mother on DVD. And you did it, literally, in the blink of an eye. The new generation, which is into selfies I think theyll find it cool. Theyll embrace it, said Ajay Bhalla,MasterCards President of Enterprise Safety and Security. The credit card company believes that this new technology will assist in cutting down on fraud. Major corporationslike Apple, Samsung, Google, Microsoft and BlackBerry are reportedly already on board, as are two major banks. Along with the pay-by-face option, customers will be able to make purchases with their fingerprint if they choose to do so. Cyber security expertsor anyone who values their privacyare more than apprehensive about this new technology. I understand why theyd want that data, but no, I do not like it, said Robert M. Lee, co-founder of consulting firm Dragos Security. From a privacy aspect its awful but from a business perspective, I dont understand why theyd accept that risk. It is unlikely that even George Orwell could have envisioned such an insane proposition. We, as a human race, should start clinging to the shred ofprivacy we have leftit could literally be gone in the blink of an eye. Also See: SM Gibson writes for theAntiMedia.org, where this article first appeared. Tune in! Anti-Media Radio airs Monday through Friday @ 11pm Eastern/8pm Pacific. Sorry, Im faceless. I forget the name of the latest thing in online people searches. But I checked on myself last night, in detail. You know what? Im faceless too. Shocked the HELL outta me, but Im still smiling! Just an all-seeing eye, huh? Why would anyone who routinely takes and sends selfies have any concern about their privacy? THEY DONT. Some of us do, and feel its worth fighting over. Those nitwits are already in so deep they cant see the sky for a television screen. Or a computer monitor. Or a smart phone. I like my iPhone, but if it was gone tomorrow, I wouldnt miss a beat. Not a musical beat. The information in your iPhone could easily be used to trash the metronome of your life by a malevolent geek. I know this. And I appreciate metronome of your life. Great phrase, but I always thought mine was more of a free jazz drummer. It doesnt take much syncopation to lose a pop musician. I lost a gig in a rock band because my drum teacher was a jazz drummer (who knew Buddy Rich) and had me routinely applying syncopation, but the rhythm and bass guitarists couldnt keep time outside 4 4. FASCISM. Will we be able to turn this around, or is a New American Revolution the only way? I think we shall see, before too long. 