Melissa Williams, editor-in-chief of Urbis magazine, launched a long-anticipated redesign of herself Friday. 'I made a conscious decision to look more open and less dense without losing that smart edge that people have come to expect,' said Williams, who claimed the new design's smaller size, bolder colors, and smoother lines will give her a broader appeal across upper demographics. 'The old look worked well for a long time, but even I had to admit that it was starting to get a little tired.' Early feedback has been generally positive, but critics of Williams' new style and format have called her 'distracting for all the wrong reasons,' 'far too busy,' and 'as hard to read as ever.' 