China's Travelzen.com, a new generation of travel agency with all business conducted online, began making inroads into the Taiwanese market Tuesday by offering local travelers the same services that it offers to Chinese citizens, according to travel industry sources. Taiwanese travelers can now purchase, in Taiwan, tickets for domestic air travel in China as well as air tickets for international flights departing from Hong Kong and cities around China, said Hsu Shu-ling, president of Cross-Straits Tour Taiwan, a PR arm of Travelzen.com in Taiwan. 'Travelzen.com is now offering real-time air ticketing and hotel booking services to Taiwanese business and leisure travelers, ' Hsu said. In the past, Taiwanese travel agencies could only sell tickets for domestic flights and international flights departing from Taiwan, so that Taiwanese customers had to purchase air tickets for domestic flights in China through China-based travel agencies or airline companies, leading to problems making payment and obtaining tickets. With the arrival of Travelzen.com services, Taiwanese travelers can now make local purchases of Chinese flight tickets or tickets for international flights out of China with Taiwan-issued credit cards, Hsu added. Travelzen, an officially registered Taipei-based travel agency, will be responsible for on-the-ground ticketing and travel operations in Taiwan and will provide after-sale services for Taiwanese buyers of tickets from Travelzen.com, according to Hsu. Commenting on the launch, the Tourism Bureau under the Ministry of Transportation and Communications noted that online sales are borderless and that shopping can be done from any corner of the globe. 