Announcing a new business deal between the online media website and a major national advertiser Tuesday, Flux Media CEO Rich Lange reportedly described the wholesale disavowal of his companys longstanding core values in exchange for ad sales revenue as a brand partnership. Flux is a proud leader in delivering fresh, original content to readers, and were pleased to work alongside our new partner Checkers Drive-In restaurants, said Lange in a company-wide email, describing an upcoming series of integrated on-site advertisements that will fully erode the companys integrity in the eyes of both its employees and readers as an exciting, innovative new venture. Checkers Drive-In is committed to working closely with our brand as we continue to produce the best, most relevant content on the internet, and Im sure this is just the start of a long, productive, and mutually beneficial relationship. At press time, sources reported that the company had taken additional steps toward completely eradicating its founding principles and any remaining shred of self-respect by promising to evolve [its] business model over the coming year. 