For 'heroism in publicizing beyond all hope,' Hollywood publicist Derek DeBoer was honored Monday for his work promoting the not-at-all-anticipated Buena Vista Pictures romantic comedy Be My Baby, starring Steve Guttenberg and Whoopi Goldberg. 'For courage and fortitude in generating buzz where there is no hope of buzz, hype where there is no hope of hype, we recognize the heroic deeds of Derek DeBoer,' said Trent Davidoff, president of the American Association Of Publicists. 'Mr. DeBoer, your brave efforts helped saved the jobs of countless Buena Vista execs who green-lighted this God awful project, and for this they are eternally grateful.' 