Singapore and Britain on Wednesday tied up to launch a new funding initiative called 'Multi- Platform Content Across Continents.' South West Screen (SWS), the development agency for the film, TV and digital media industries in the South West of England, has joined forces with Singapore's Media Development Authority (MDA) to launch this joint venture, the first in a series of planned partnership projects between Singapore and the South West of England, said a statement issued by the two parties. This co-development initiative calls upon Singapore and British production and digital media companies to come together to co- develop concepts with multi- platform potential and cross-media elements. The initiative is open to proposals across genres, with specific interest in children's (including animation), drama, documentary, factual entertainment - where programming demonstrates significant multi-platform potential. 'Multi-Platform Content Across Continents' will be open to all digital media or production companies in Singapore and Britain. Companies from both sides will be encouraged to form co- production partnerships and the selected teams will use the full breadth of their international talent and experience to develop innovative multi-platform content ideas for broadcast. 