In a bold, unconventional attempt to target America's elusive youth demographic, the advertising firm of Saatchi & Saatchi will utilize an off-set, mixed-typography font in its upcoming print campaign for Sprite. 'We feel this crazy, jagged, broken typewriter-style font will resonate strongly with the jaded youth of Generation X,' said Stephen Freed, co-director of creative services for the New York-based advertising giant. 'Its broken, imperfect look captures perfectly that disillusioned, anti-commercial, 'I don't fall for slickness, dude' sentiment of today's slacker youth grunge culture. It also scanned extremely well with our test focus groups.' 