Target to Eliminate GMOs from Simply Balanced Brandselfnews Post The Simply Balanced collection is crafted to be free of artificial flavors, colors and preservatives, and avoids high fructose corn syrup. The collection never uses trans fats, is mindful about the amount of sodium in each product, and forty percent of the products are organic giving guests more of the simple, recognizable ingredients they know and want and a food label they can understand. As a wellness brand built on purity and simplicity, Simply Balanced products exclude 105 common food additive ingredients, and the vast majority of the items within the collection are made without GMOs. As part of Targets commitment to wellness, the Simply Balanced collection will eliminate all GMOs by the end of 2014. The Simply Balanced collection offers nearly 250 products across snacks, pasta, beverages, frozen seafood, dairy and cereal. The collection ranges in price from $1 for water to $14.99 for seafood. Key nutrition attributes are highlighted on the front of Simply Balanced packages to help guests find the products that meet their individual nutrition goals and wellness lifestyle needs. Beginning in early June, Simply Balanced products will begin to be available in Targets grocery aisles, with the full collection rolling-out over a period of months. For additional information, visit Targets A Bullseye View. 