Saying his casual writing style made him stand out immediately, sources at Redding Media reported Monday that the informal tone of Michael Yanovers job application had set him apart from the candidates under serious consideration. As soon as I read his cover letter greeting of Hey there, I could tell Michael was much different from the applicants weve brought in for interviews so far, said head recruiter Anne Peabody, adding that Yanover had quickly captured her attention with the line This job and me are meant for each other. I didnt even have to get all the way to the endafter he called himself a social media maven and a certified data junkie, I fast-tracked his rsum to a separate pile reserved for people we wont be getting back to. At press time, Peabody had reportedly given Yanovers application a second look, deciding it was worth forwarding around to the entire office. 