According to reports, another dozen publicists are dead in what talent managers are calling a minor victory in the ongoing struggle to rebrand The Rock as Dwayne Johnson. 'We lost a lot of good men and women ensuring our client was addressed only as Dwayne Johnson during his Good Morning America appearance this week,' said head PR strategist Nate Schaumberg, who has overseen the bloody campaign for years, beginning with the moderate aim of promoting the actor as Dwayne 'The Rock' Johnson. 'Soon, the whole world will know the name Dwayne Johnson.' The Rock is a professional wrestler best known for his seven WWE titles. 