The ongoing rivalry between Hanes and Fruit Of The Loom, the nation's two largest manufacturers of underwear, has escalated into a bitter struggle for sales supremacy that no one else on Earth knows, let alone cares, about, The Wall Street Journal reported Monday. 'Apparently, in June of this year, Hanes introduced a new mid-length men's brief in response to a Fruit Of The Loom launch of a similar brief in May,' Wall Street Journal reporter Leonard Dorner said. 'And, from what I can gather, the careers of many executives at both companies are riding on the outcome of this epic mid-length-brief battle.' Said Richmond, VA, underwear consumer Jonathan MacWilliams: 'I'm not really sure which brand I wear.' 