Bolstered by an investment from Rogers Communications, one of Canada's largest media companies, the budding new-media mogul Michael Eisner is expanding his Web video studio. The studio, named Vuguru, is currently held within Eisner's media investment company, Tornante. In a deal expected to be announced Monday, Vuguru will become its own company, and Rogers will become a minority stakeholder. The terms of the multimillion dollar investment by Rogers were not disclosed. Eisner, the former chairman of Walt Disney Co., said in an interview last week that he intended to increase production of the programming that he started financing two and a half years ago. Under a dozen series have been released by Vuguru to date, but he would like the company years from now to be producing 30 series a year. 'The most important thing is volume, honestly,' he said. The deal comes at a difficult time for some Web video studios. Eisner said that some of his would-be competitors 'have gone away,' a nod to the effects of slim online advertising budgets on startup new-media companies. Eisner more than once said that Vuguru concentrated on 'financially responsible' shows. Tornante is privately held; Eisner indicated that Vuguru was profitable. Eisner will be the chairman of the company's newly formed board of directors. In 2007, Eisner nurtured one of the medium's first scripted successes, a murder mystery series called 'Prom Queen.' Since then, he has introduced, among others, a mockumentary about a fledgling rock band and a sports-themed comedy. A new edition of 'Prom Queen' and an adaptation of the young-adult book series 'Pretty Tough' are scheduled to come online later this year. 