Friends of Bill Moreland expressed irritation Monday over the 29-year-old's habit of playing John Lennon's 'Imagine' whenever a piano is in sight. 'It's like this desperate grab for attention he tries to pass off as totally casual,' friend Alan Carter said. 'He'll sit down at the piano with this really deep look on his face, then launch into those really simple first few bars, expecting everyone to be amazed and moved.' Friends say the habit has persisted since Moreland was in the fifth grade, when he switched to 'Imagine' from the Jaws theme. 