In a historic announcement that analysts say marks major changes for the advertising industry, senior leadership at Omnicom Group, Inc. and Publicis Groupe SA outlined plans on Sunday to merge the advertising giants into one firm, bringing together the largest collection of people with no discernible skills whatsoever. With thousands of employees and billions of dollars of assets between them, the consolidation of Omnicom and Publicis will create an intimidating workforce of 135,000 utterly talentless men and women who are not marketable in any industry other than their own and whose jobs add zero value to society at large, market analyst Mark Goodnough said of the planned $35 billion merger, adding that not a single person involved in the merger has ever made anything with his hands, knows anything about information technology, or is capable of doing quality writing or research. These two ad behemoths will have the industrys largest and most formidable talent pool of people called creatives who have never created a single thing in their lives and whose only apparent ability is to trick other people. At press time, over $500 billion was spent on advertising last year. 