Gavin Werdlick, owner of a chain of Passaic-area sub shops, would prefer a different font, sources at Byrd Advertising learned Thursday. 'Maybe one of those fonts where it's all swirly,' Werdlick told his advertising representative. 'Then it would be all fancy-looking.' Fonts previously rejected by Werdlick for his ad include Bureau Grotesque, Futura Condensed Light, and Bodoni BE Extra-Bold. 