Admitting they were unable to attract 18-to-34-year-old consumers attention no matter how hard they tried, the nations desperate advertisers confided Friday that they are settling for the considerably more attainable 35-to-44-year-old demographic. Weve tried everything we can think of to appeal to people under the age of 35, but it seems like they dont even notice us, said Saskia Pfeiffer, a New Yorkbased brand manager working on behalf of GM and Colgate-Palmolive, conceding that after dozens of attempts to interest young adults, she and her colleagues have finally opted to settle down with a slightly older demographic that they know they can reliably market to. And you know, 35-to-44-year-olds arent so bad. Some people may say theyre not as desirable, but their higher disposable income and education are actually really nice. Yeah, I can definitely see our brands with people in their late 30s. Pfeiffer then reassured herself that she and her clients could do a lot worse, pointing to Tommy Bahamas sad long-term relationship with 45-to-60-year-old single males with annual incomes of less than $50,000. 