Noting how striking its bold colors appear framed against the blue of the daytime sky, a report published Thursday by the College of William & Mary concluded that, all things aside, the American flag still looks pretty amazing when it billows in a steady breeze. We found that if people simply look at those stars and stripes swelling and unfurling in the wind and can just separate themselves from whatever might be called to mind, the American flag remains a spectacular sight to behold, said lead researcher Andrew Hamill, adding that whether it is set against a sunset atop a hill, rippling gently outside a family home, or waving from a float in a Memorial Day parade, the U.S. flagjust the flag by itself, without any of the associated thoughts or feelings that might come with ithas an undeniably august quality. There is still something moving and beautiful about the sight of Old Glory fluttering high above and the sound of her fabric rustling and snapping in the wind, provided you push everything else to the side. So long as you can just focus on the flag and the flag alone, shes still something special. The report further confirmed that regardless of connotation or symbolism, the British Union Jack invariably looks cool. 