President Ma Ying-jeou said Saturday that the proposed industrial innovation bill needs to be passed soon to encourage all industries in Taiwan to strive for greater creativity. The president, in his online weekly journal, said that Taiwan's businesses should put more into research and development in order to enhance the country's competitiveness. 'We should not only use labor, but also brain power to strengthen growth in Taiwan.' Ma said. Ma said that the new bill will be beneficial not only to the manufacturing sector, but also to other businesses such as those in the service and agricultural industries. 'Innovation can be applied to any product for which a brand can be established and which can create a market niche,' said Ma. Taiwan's Franz Porcelain is a good example of such a product, the president said, noting that the producer has succeeded in using a traditional Chinese craft to create a product that won a top award at the New York International Gift Fair. Taiwan's classical glove puppet character Shih Yen-wen, which recently turned 40, is also a masterpiece of cultural creativity, Ma said. 