I've been married almost 23 years, but many years ago, my husband was acting a bit too "chivalrous" to a female acquaintance of ours. He said he was only being nice, but I felt he was being a bit 'too nice', which made me feel a bit upset. 
Well, we really didn't know her very well and she actually just came to one of our friends house while we were there, and she was intoxicated. He was trying to help her get up and situated, but he was very insistent about it, even when she didn't want help. It looked bad to others.