-----Original Message-----
From: 	webmaster@cera.com@ENRON  
Sent:	Thursday, January 31, 2002 8:01 PM
To:	clients@cera.com
Subject:	Looking for the Value in Envirnomental Strategies - CERA Private Report


Title: Beyond Incrementalism: Strategy Assessment
URL(s):

http://www.cera.com/eprofile?u=35&m=2969;


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LOOKING FOR THE VALUE IN ENVIRONMENTAL STRATEGIES

Corporate leaders often found it difficult to determine if environmental
strategies are paying off. As a broader set of corporate stakeholders
influences the shape of environmental strategy, corporate leaders regularly
encounter conflicting evaluations of their performance and frequently lack the
evidence to justify changes in strategy.

*  Increasing shareholder value is the ultimate success factor but corporations
cannot easily demonstrate a direct link between how an environmental strategy
is implemented and shareholder value.

*  Corporations are searching for proxy indicators that often blend the
quantitative and the intuitive from both internal and external sources.

*  Recognizing that a broader set of evaluation tools are required reduces the
frustration of searching for the perfect performance measure and, in the long
term, improves assessment efforts.

**end**

Follow above URL for complete Private Report (12 printed pages).


E-mail Category: Private Report
CERA Knowledge Area(s): Environmental Strategy



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