Measuring the societal impact and business value of your corporate giving program is challenging, especially with increased pressure for transparency and results. We’ve reached a point in corporate social responsibility (CSR) where we know programs have impact, but...

In a previous post, we discussed five useful metrics that aide corporate social responsibility and community affairs teams evaluate and measure the success of their workplace giving programs. One of the metrics we highlighted was the destination of employee...

The holiday season is the most generous time of year. Over a Thanksgiving turkey or piles of Christmas presents, people have reason to give thanks and help those less fortunate, while keeping in mind their year-end charitable tax breaks. Employee donations to...

Companies that strive to do good for the world and their local communities, as well as their investors, customers, and employees, are seeing the return on their investment. It’s no longer solely about the amount of dollars that a company donates to good causes, but...

There are new rules in the community engagement game. Converting a prospect into a customer is not about slick advertising or offering the greatest deal anymore. Instead, corporations must understand the importance of building relationships that keep customers coming...