BONDS: swimwear range being launched

LEADING Australian bodywear brand Bonds is launching a range of swimwear said to be inspired by the classic shapes and vibrant prints associated with the label. The collection includes women’s mix’n’match separates, rashies and men’s board shorts as well as a range for children and infants. The launch is intended to exploit the predicted growth of the international activewear market, which is expected to be worth USD 20bn by 2020.

Bonds

The launch also reflects the importance of the beach culture in Australia, where most major cities are located on the sea coast.