Amazon.com Inc. AMZN, +5.48% will begin allowing third-party sellers on its platform to ship “nonessential” items to the e-commerce giant this week, a signal that the company is ramping up to meet broader consumer needs, according to people familiar with the matter.

Last month, Amazon made a decision to prioritize so-called essential items such as cleaning products, health-care items and shelf-stable food at its warehouses to meet customer demand. Amazon stopped accepting shipments of items from sellers that didn’t correspond to the shopping needs created by the virus. The mandate caused unrest for its army of third-party sellers, which account for 58% of Amazon’s sales.

Get more stuff like this

in your inbox

By signing up above you will receive the Daily Buzz Offers newsletter and 3rd party advertisements. Expect up to 5 messages per week from us. You can unsubscribe at any time at the bottom of any of our emails.