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Audience management

Build unique audience profiles and view them holistically across all business units. The audience management capabilities in Adobe Media Optimizer integrate online and offline data from every imaginable source to deliver a unified view of all your audiences — so you can quickly identify your most valuable customers and deliver targeted messages that inspire them to act.

Data integration

Combine information from various online and offline sources, including CRM and site visitor data, partner data, and aggregate data, to create a single set of audience profiles for targeting and optimization.