Kanye West may not shy away from putting his gf Kim Kardashian in his music videos, but Paris Fashion Week is another story. It’s seems that the rapper turned fashion designer thinks Kim is bad for his styling rep.

West reportedly did not invite Kim to Paris Fashion Week because he was “too embarrassed” to have Kim at his side. “He didn’t want to hurt her feelings,” says a source. “He’s uncomfortable bringing her” and “[he] wants to be taken seriously.”

West has been sitting front row at many of the Paris Week fashion shows recently without his plus one. In a recent episode of Keeping Up with the Kardashians, West tried to ferret out all of Kim’s clothing disasters and heinous accessories. We’re thinking that Kim’s fashionista transformation isn’t happening fast enough for Kanye.

The couple went public with their relationship in April, but Kanye’s line was already being panned by critics before their coupledom. West unveiled his collection in February to lackluster reviews.