Look At All The Pretty Lights

This has been done a few times – I’ve seen a couple of buildings in Japan used in a similar way – but I don’t think I’ve seen it done on this scale, especially by a huge company. Of course, it would be Honda behind such a great little campaign.

This is how they’re pushing the launch of the new Honda Insight in the States as they look to take on the mighty – in terms of hybrid sales alone – Toyota Prius.

It’s certainly really clever and effective though for a hybrid car I’m curios as to how environmentally-friendly this ad really is….