Eterniti Artemis Super SUV Debuts in Beijing

Custom SUV Based on Porsche Cayenne Priced Around $300,000

UK-based Eterniti Motors first showed off its custom Hemera SUV at last year’s Frankfurt Motor Show and is back again in Beijing with its latest interpretation of what we once again believe to be a highly customized Porsche Cayenne.

This time, Eterniti’s creation is dubbed the Artemis, continuing the Greek goddess naming theme. Although the company does not explicitly say the vehicle is Cayenne-based, the specs and the fact that Porsche is never mentioned despite calling out rivals Bentley, Lamborghini, and Maserati belie the Artemis’ roots.

Much like its Hemera predecessor, the Artemis features a “limousine-like” rear cabin with heated and cooled twin-reclining rear seats, iPad holders with “electronic reveal,” and a beverage chiller. The interior can be customized with a variety of leathers, wood veneers, and features quilted undercarpet, lambswool rugs, and gives the buyer the option of a starlight roof liner, and a “state-of-the-art” audio system of unnamed origin.

The engine is a twin-turbocharged 4.8-liter V-8 producing more than 600 hp and 553 lb-ft of torque. That displacement is coincidentally the same as a Porsche Cayenne. The company says former Formula One Grand Prix driver Johnny Herbert has tested the car and will play an ongoing role in product development at the company.

A model equipped similarly to the vehicle shown at Beijing will go for around $300,000, or roughly double what a fully optioned Cayenne Turbo goes for. But for some, driving a bespoke SUV named after a Greek deity might be priceless.