The Italian city of Crema is the newest location for Superdry to set up shop!

Opened this month, the store sits neatly within the city of art which is always buzzing with activity. Every summer the ‘Tortellata Cremasca’ takes place, which is the chance for residents and visitors to sit down during this event and enjoy the local dishes; an event we certainly won’t be missing!!

With the hype around the opening of the new Florence store, it was only right to celebrate its official opening with a ‘store-warming’ party! Attendees on the night were entered into a draw, and much to their delight one lucky male and one female walked away with a hoodie of their choice.

With drinks flowing and a live DJ in-store, Superdry was introduced to new customers in the city who all had a very warm welcome at the new opening!

It’s not just Big Brother that has been keeping an eye on Margherita Zanatta; the staff at the Superdry store in Rome have too!

The 29-year-old ‘Grande Fratello’ (Big Brother) contestant was spotted doing a bit of Christmas shopping with her boyfriend, fellow contestant and winner of Big Brother 2011, Andrea Cocco! Without a diary room in sight, they enjoyed browsing through our Superdry collection and even had time to pose for a quick photograph! As you can see, Margherita was in great spirits and thoroughly enjoyed her visit, she even picked up some pieces for her ex-Italian basketball champion father, Marino Zanatta!

Florence, Italy, is one of the most spectacular cities in Europe with its historic center being one of the World Heritage sites. The city’s artistic and architectural heritage means it’s voted as one of the most beautiful cities in the world as well as being ranked within the top 50 fashion capitals of the world! We couldn’t be anymore thrilled to be part of the stunning city where we opened last weekend, making it our fourth opening in Italy.

Come by and take time to have a look around our store at Via Dei Ginori 22/r, we look forward to meeting you!

Can you believe Superdry Riccione is already a year old! Time flies when you’re having fun and we carried on the fun by throwing a birthday party to mark the special day.

The store is well known for having popular DJ sets playing throughout the day much to the delight of our customers and it was no exception for the birthday celebrations. Drinks and a buffet were on offer with excitement in the air as everybody was in the festive mood, deciding which were the best gifts to buy for loved ones at Christmas! Happy birthday Riccione!

To our lucky blog followers, here’s the first peek of our new store in Florence, Italy! Located at the Via Dei Ginori 22 Rosso, we’re working flat-out in time to open our doors on 3 December. Keep up-to-date on its progress on our Superdry Italy Facebook page where we will be counting down to the big day!

Our flagship store in Milan is no stranger to celebrities from across the world and we’re delighted that famous Italian actor and director Alessandro Gassman recently paid us a visit.

Famous for his on-screen work in movies such as ‘Di padre in figlio’, ‘Uomini senza donne’, ‘Basilicata coast to coast’, ‘Caos calmo’ and ‘Il padre e lo straniero’, the multi-award-winning actor/director obviously has a keen eye for both style and detail, and, as a result, chose to add to his wardrobe our Supercable beanies, lumberjack shirts and leather jackets!

As X Factor frenzy grips the nation, we’re thrilled to know that famous Italian singer and X-Factor judge, Arisa, is a fan of Superdry!

29-year-old Arisa, pictured wearing our Lumberjack Twill shirt, rose to fame after her participation in 2009′s Sanremo Music Festival. More recently she has released her second album and is currently starring as judge in the fifth season of the Italian version of The X Factor!Read the rest of this entry »

Gearing up for another opening in Italy, we’re proud to announce that a new Superdry store will soon grace the capital city of Rome! This will add to our other stores in Rimini, Riccione and Milan. While we get ready for its grand opening next month at 16 Via Delle Convertite, you can keep up-to-date on all the news from Superdry Italy here on the Facebook page! Facebook page!

After our shoe-tastic night at Vogue Fashion’s Night Out in London, we have some snaps to share from our night in Milan.

Italian actor Alex Belli attended as our guest, causing quite a crowd outside our store, alongside an already heaving street of shoppers enjoying the global Vogue shopping event. Eager fans were queuing for autographs and a chance to have a photo with Alex! Alex teamed a Superdry Vintage Entry tee with a tailored jacket and kept it casual with light denims…effortless!

For those of you who joined us at any of our Vogue nights, we hope you enjoyed the night! You can keep updated with all of our up-and-coming events on our international Facebook, page where you can find the Superdry Facebook page nearest to you!