London Sport – Getting London Active

On Wednesday morning Strings was lucky enough to be invited to a Business Breakfast hosted by London Sport CEO Peter Fitzboydon.

But who are London Sport we hear you cry?

Well they were formed by the Mayor’s office and Sport England to try and make sport and physical activity work better for all Londoners across the 33 Boroughs.

The briefing introduced the core mission of making London the most physically active sporting city in the world, by getting an extra million Londoners active. But what was most compelling was the fact that London Sport aren’t after money, they are simply after brands to help make that a reality through:-