"'The hand camera has come to stay — its importance is acknowledged,' Alfred Stieglitz begrudgingly declared at the end of an 1897 essay about Eastman Kodak’s campaign, You Press the Button, We Do the Rest. For Stieglitz, this meant that 'Every Tom, Dick and Harry could, without trouble, learn how to get something or other on a sensitive plate, and this is what the public wanted — no work and lots of fun.'

"Stieglitz dealt with the stir not by giving in, but by embarking on a mission to raise the standards of his medium and promote photography as a fine art."