Dana Safety Supplyâ€™s (DSS) core business is the support of law enforcement personnel. DSS supports the right and liberty of Americans to keep and bear arms and to use them for enjoyment and protection. While DSSâ€™s retail centers are open to the public, DSS has always focused its efforts on equipping law enforcement personnel.

While we support the rights of Americans to own and safely enjoy firearms, we have chosen to sell some select firearms to law enforcement personnel only. Our policy is a business decision to focus our efforts on our core business of supplying and supporting law enforcement personnel. DSS remains dedicated to the safe and responsible sale of firearms and supporting the law enforcement officers who protect us all.

Shooting themselves in their public relationsÂ foot.

Sheriff Scott Berry: â€œYou donâ€™t pick and choose, you either support the Constitution or you donâ€™tâ€.

OCONEE COUNTY, GA (CBS ATLANTA) – Oconee County Sheriff Scott Berry said neither he nor his law enforcement agency will purchase weapons anytime soon from a major firearms dealer, after that dealer made a change to its policyon who can buy certain types of weapons.Dana Safety Supply, which has a store in Sugar Hill, recently amended its policy to exclude any non-law enforcement customers from purchasing semi-automatic weapons.

A company spokesman confirmed their policy change.

“While we support the rights of Americans to own and safely enjoy firearms, we have chosen to sell some select firearms to law enforcement personnel only. DSS remains dedicated to the safe and responsible sale of firearms and supporting the law enforcement officers who protect us all,” said the spokesman.

Berry said that kind of exclusion of civilians from purchasing weapons they’re lawfully allowed to own is the reason he is boycotting the company.

“This is about their unilateral decision to decide that law-abiding citizens can’t own semi-automatic rifles, or can’t buy semi-automatic rifles from them,” said Berry.

Berry said he doesn’t support any restrictions on assault-style weapons.

“The truth of the matter is that banning the object for the actions of the person to me is absolutely ridiculous,”

Berry says he doesn’t support any kind of restriction on clips either. Bottom line for the six-time elected sheriff: the Constitution.

“You don’t pick and choose, you either support the Constitution or you don’t,” said Berry.

Berry says he’s received hundreds of emails from across the country.Â Most of them, he says, support his stand, but one woman from Florida called him a jerk. The sheriff said that he didn’t mind and supports her right to say that.