Transcript

2.
What Is Content Curation?
Customized and relevant
content delivered directly to
audiences
Filtering
Selecting
Organizing
"The process of sorting through
the vast amounts of content on the
web and presenting it in a
meaningful and organized way
around a specific theme."
- Beth Kanter*
*http://www.bethkanter.org/content-curation-101

3.
Why Content Curation?
We need filters
They relate better to content relayed by those they trust.
People have busy lives
What we read and share says a lot about who we are and what moves us.
Brands don’t always have time to produce content.

9.
News & Developments in Your Industry
Remember this: In social
media, your audience is
international.
Curating the latest events in
real-time is a great way to build
up your expertise and
credibility.

10.
Team Spirit Building
Curation involves three
processes: research, self-
education, and sharing.
Encouraging staff to curate
content fosters a culture based
on respectful / valuable
exchanges of ideas.
It’s also a great way to
understand the interests and
strengths of each member of a
team.