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Margin Makers: Fire TV

Now featuring 4K Ultra HD, HDR, 60 fps and an Alexa Voice Remote, the new Fire TV is said to be 40 percent faster than the Fire TV Stick. It features a 1.5GHz quad-core processor, dual-band 802.11ac Wi-Fi, 2GB of memory, 8GB of storage and Dolby Atmos Audio. Consumers can connect via Wi-Fi or Ethernet, and it has also been redesigned to better fit behind a TV. Alexa compatibility makes it a viable option for smart-home control. Shipping starts Oct. 25. Suggested retail is $69.99.