MKT 421 Week 1 Individual Assignment Defining Marketing Paper

Feb 3rd, 2012

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University of Phoenix

Course: axia college

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MKT 421 Week 1 Individual Assignment Defining Marketing Paper The business of marketing is taking an already existing product and advertising it to reach a specific target audience. Marketing is defined by the online Business Dictionary as a “management process through which goods and services move from concept to the customer” (Business Dictionary). The Merriam-Webster dictionary defines marketing as “the process or technique of promoting, selling, distributing a product or service” (Merriam-Webster). My own