Always® #LikeAGirl and Walmart Team up to Support Girl Scouts and Encourage Girls to Stick with STEM

Based on the insight from the Always #LikeAGirl campaign that half of
girls lose confidence at pubertyi, Always is partnering with
retailers to encourage girls to pursue their goals and build their
confidence. As part of this work, Always and Walmart are pleased to
announce their support of Girl Scouts of the USA (GSUSA), and with the
help of Abigail Breslin, to encourage girls’ confidence in STEM.

A recent Always #LikeAGirl survey uncovered that seven in ten girls
report being so afraid of failing during puberty that they avoid trying
new things.ii This fear causes them to opt out of important
growth opportunities, especially at school. The impact of this fear is
increasingly evident within the science, technology, engineering and
math (STEM) fields, where experiencing failure makes one in two girls
choose not to further their STEM studies.iii

To help address this issue, Always and Walmart are joining forces to
help girls overcome that fear of failure so they can stay confident in
studying STEM and Live #LikeAGirl. Walmart, with the support of Always
#LikeAGirl, has committed $250,000 to support GSUSA to encourage girls
in their STEM pursuits and fill the female STEM leadership pipeline.

“As a Girl Scout alum, I am so happy to partner with Always #LikeAGirl
and Walmart to experience Girl Scouts’ STEM programming with the troops
and share experiences of how I overcame my own challenges with issues of
self-esteem and confidence,” said Abigail Breslin. “We want to show
these girls that no matter what obstacles come their way, they can find
success when they believe in themselves.”

Girl Scouts’ STEM programming helps girls learn to identify and
investigate a problem, brainstorm ways to address it, and take action
accordingly in a safe, all-girl space. Throughout the programming, girls
likely experience setbacks which is why the programming aims to teach
that unproven hypotheses are only fuel for learning, growing, and
developing more effective solutions. At the conclusion of Girl Scouts’
STEM Journeys, girls work on a Take Action project pinpointing a problem
in their own communities that they’d like to tackle, then working toward
a sustainable solution using what they’ve learned.

Always and Walmart are hosting a STEM Academy event today with Girl
Scouts of the USA to support participating girls as they work on Girl
Scout STEM Journeys. More than 100 girls from 10 troops across the
country will be led through a full-day of STEM-related and
confidence-building activities including:

STEM Mentoring Moment, an opportunity for troops to meet and
have a working session with female leaders in STEM from P&G and
Jet.com, who are making themselves available to advise on girls’ Take
Action projects throughout the duration of the program

“Robotics: Building a Simple Sensor” Session led by NASA’s
Tracy Van Houten

“We are excited to be working with Walmart and Always #LikeAGirl to
create this unique experience for girls, providing them access to STEM
mentors during a pivotal time in their lives. GSUSA knows that having
strong female role models is critical to preparing girls to be the STEM
leaders of the future,” said GSUSA CEO Sylvia Acevedo. “In Girl Scouts,
girls learn to identify opportunities and gain the skills to seize them.
This event will allow girls to engage in hands-on STEM activities and
strengthen their confidence in STEM subjects.”

Always®, the world's leader in feminine protection, offers a wide range
of feminine pads, wipes and liners designed to fit different body types,
period flows and preferences. For over 30 years, Always has also been
empowering millions of girls globally through puberty and confidence
education, and the provision of products to girls in need. More
recently, the Always #LikeAGirl campaign has furthered these efforts by
helping tackle key societal barriers to girls’ confidence. Together,
Always believes we can create a world where puberty is a moment that
propels girls forward into confident womanhood. Please visit www.always.com
for more information.

We're 2.6 million strong—1.8 million girls and 800,000 adults who
believe in the power of every G.I.R.L.
(Go-getter, Innovator, Risk-taker, Leader)™ to change the world. Our
extraordinary journey began more than 100 years ago with the original
G.I.R.L., Juliette Gordon “Daisy” Low. On March 12, 1912, in Savannah,
Georgia, she organized the very first Girl Scout troop, and every year
since, we’ve honored her vision and legacy, building girls of courage,
confidence, and character who make the world a better place. We’re the
preeminent leadership development organization for girls. And with
programs from coast to coast and across the globe, Girl Scouts offers
every girl a chance to practice a lifetime of leadership, adventure, and
success. To volunteer, reconnect, donate, or join, visit www.girlscouts.org.

i The Always Puberty & Confidence Study Wave I, May 2014;
based on U.S. females 16-24 years old; 2014 census.ii
The Always Confidence & Puberty Study Wave V, March 2017; based on U.S.
females 16-24 years old; 2017 census.iii The Always
Confidence & Puberty STEM Study, August 2017; based on U.S. Females
16-24 years old; 2017 census.

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