Working It: Lisa McKenzie, “Social Diva”

Social media/marketing strategist, Lisa McKenzie made history this year by being the first ever social media teacher at Concordia University. She began her studies in travel and tourism management at LaSalle College, and then followed her marketing passion at McGill and via online programs. Specializing in marketing to women and a pioneer in harnessing the power of the Internet, Lisa founded Your Brand Made Social at McKenzie Moxie Media. She’s also founder of Deserving Divas, and is busy writing her first book on social marketing. Lisa is also in big demand around the world as keynote speaker on social media.

What made you decide to get into social media as a profession?

Funny, people have told me that the concept of ‘social media’ had finally caught up to me and my intuitive belief of how we connect. The possibilities of what it could mean for people in general — giving them a voice — was a natural fit for me.

What is your favourite part of this profession?

Speaking, teaching and watching people connect the dots as they conceptualize and finally understand how social marketing can truly help them share their message/product/service.

What has been your proudest accomplishment in your career so far?

Fortunately, there have been many, but if I had to pick just one, it would be being contacted through Facebook by a jewelry designer who was referred to me by Brett Wilson from the Dragon’s Den. That was certainly a highlight.

Do you still encounter resistance about the importance of social media?

All the time. Calculating the return on investment via social media is not always clear-cut, which is why I focus on education first. I go beyond the hype and help clarify goals to create a clear strategy of how to meet these goals through the right channels and tactics.

Tell us about “Deserving Divas.”

Deserving Divas was a lifestyle business I created in 2004 to give women an opportunity to play, connect with other women, and encourage them to take time for themselves. It was something I was seeking, so like a true entrepreneur, since I couldn’t find it, I created it! Today, we also do a fabulous annual Ultimate Girls Getaways!

What advice would you give to those aspiring to succeed in your field?

Listen. Social marketing is still in its infancy and scary for many business owners. Take the time to understand and learn the foundational methodologies; don’t focus only on the tools.

What do you like to do in your time off?

Spend time with my family and friends, and discover new restaurants like Les 3 Maria with their delicious piri piri chicken. I also love indulging at Spa Finlandais or Spa Balnea.

Photo courtesy JC Little

Finish this sentence, “You know you’re in Montreal when….

…you see beauty everywhere you look. We’re so very fortunate to live in a city bursting with colourful energy.