Currently the Managing Director of METRO Cash & Carry India Pvt Ltd, swimming against
the tide is something Rajeev Bakshi learnt with his very first job, and gradually
mastered the art of battling challenges with ease. There are very few men who choose
a career of making marketing and sales plans for cosmetics, but Rajeev stepped into
this space of vanity affair and went on to become the head of the combined Sales
and Marketing Function at Lakme India. And this was just the beginning of his tryst
with challenges, which he glided through with élan.

Rajeev has held a number of senior positions in the National Councils of Industry
bodies such as CII and FICCI. Besides business, all through his professional journey
Rajeev also kept his creative side alive by sharing his ideas in developing ad campaigns
and claims that a blend of creativity with business expertise is the mantra of success.