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Fitbit Inc manufactures and sells wearable health and fitness trackers. The firm's devices automatically track metrics like users' daily steps, calories burned, distance traveled, and active minutes. The data from these devices is automatically synced to a platform that includes an online dashboard and mobile applications, which allows users to see trends and achievements, gain access to motivational tools, and connect and compete with other users. Fitbit offers devices at several price points, with the more premium offerings having a greater variety of features. The company also offers a Premium membership that serves as a virtual personal trainer for users. Fitbit generates the vast majority of its revenue in the United States.