The meme, originally posted to the Meninist Facebok page on Tuesday, points out the apparent double standard between men and women when it comes to attractiveness.

Among the qualities of an attractive man are physical fitness, deep pockets, good hair, cleanliness, and paternal potential, according to the meme.

On the flip side, women apparently have a comparatively low bar: "Don't be too fat."

After seeing her son's post, the still-anonymous mom launched off in a series of posts on her son's Facebook wall, berating him for the post. Needless to say, no words were minced. Twitter user Common White Girl posted some screengrabs:

The meme — which overlooks a litany of damaging cultural expectations women face on a daily basis — could end up playing more of a role in the son's life than he likely expected.

The so-called men's rights movement, which has vocal subscribers in subreddits and message boards, has become a controversial counterpoint to the women's rights movement, which has taken off in recent years. Men's rights activists push back against what they see as the incursion of feminism into all aspects of society to a destructive and exclusionary end.