Analytics India Magazine Year 3 – Journey so far

Analytics India magazine completes 3 years today. Like each year we share the journey so far, talking about our growth and reach.

We started as an open forum for analytics in India, providing a platform for the analytics professionals to share their knowledge. It has now grown to become a platform that is recognized by the Who’s who of Indian Analytics industry as a leading portal that connects us all. Analytics India Magazine showcases the best of Analytics in India. Be it the Leaders in Analytics we look up to or the Leading institutes in India that are helping us build the biggest workforce in the field of Analytics.

Advertisement

We are bridging the gap between the Elite and the masses of Indian Analytics Industry. It’s not merely a portal that talks about all the technical buzz words in Analytics. We talk about Innovations, ideas, trends technologies, which helps our reader to think beyond the 4 walls of their profession. All this wouldn’t have been possible without are elite contributors and avid followers. We are proud to provide a platform that give you the freedom to share your knowledge and present things out of the box.

Visitors

The number of unique visitors to Analytics India Magazine has increased by 104%

The number of sessions have increased by 103% YoY

Bounce rate decreased by 8%

Our visitor base across various cities have increased in spread.

% visitor contribution to the site from New Delhi increased from 8.9% to 9.9% (YoY)

% visitor contribution to the site from Bengaluru decreased from 24% to 21% (YoY)

Social Media

We have been very active on Facebook from the very beginning. Last year, we saw the biggest jump in our facebook followers. Our Facebook page likes increased from 3,500 in May 2015 to 11,500 currently, a jump of 230%.

We were late in adopting twitter, linkedin and google plus. Currently, our Twitter follower count stands at 288 and Linkedin at 860 members. And we are growing aggressively on all social media platforms.

Other Initiatives

The biggest jump came in our email subscribers – we currently have ~45,000 email subscribers to our newsletter. This was a result of our aggressive email collection initiative and a diligent, high quality email content dissemination.

We continue to publish marquee content on top leaders, institutes, trends etc. We collaborated with Great Lakes institute of Management to come up with a joint Analytics India Salary Study 2015.

As we enter our 4th year, we plan to bring in more exciting content around analytics for our readers. This year we shall be taking the interaction to an altogether next level. Watch this space closely so that you do not miss the big announcement for this year!

Keep pouring in your write-ups and views, and we can together make this Bigger & Better!

Related

Provide your comments below

Bhasker is a Data Science evangelist and practitioner with proven record of thought leadership and incubating analytics practices for various organizations. With over 12 years of experience in the area of Business Analytics, he is well recognized as an expert within the industry. Earlier, Bhasker worked as Vice President at Goldman Sachs. Bhasker currently advises various startups on how to utilize analytics and thinks about interesting ideas in this space in free time.
He is B.Tech from Indian Institute of Technology, Varanasi and MBA from Indian Institute of Management, Lucknow.