RIPPLE

Every athlete dreams of competing against their heroes. Not many actually get to do it.

CW: Brock Kirby

AD: Derrick Ho

CD: Chris Groom / Stuart Brown

Director: Steve Rogers

Snow Day

Roads are closed. School is canceled. The game is on. Get out here.

CW: Brock Kirby

AD: Lee Jennings

CD: Chris Groom / Stuart Brown

Director: Steve Rogers

Show Us Again

In 2013, Kobe Bryant tore his achilles tendon. Many speculated that his career was over. We responded with the following challenge that ran in Nike's social channels and in the LA times. It was the most shared Nike social post ever. When Kobe saw it he gave us a special shoutout and changed the image to his avatar.

CW: Brock Kirby

AD: Sezay Altinok

CD: Ryan O'Rourke / Alberto ponte

Shout

We made this film for Nike and my alma mater, the University of Oregon Ducks. It now plays in the stadium before the start of the 4th quarter at every home game.

CW: Brock Kirby

AD: Derrick Ho

CD: Chris Groom / Stuart Brown

DIRECTOR: David Gordon Green

Count On Kobe

In Kobe's 18th season most the kids we were talking to had never seen a world without a dominant Kobe Bryant. So we wrote about that.

Kobe Counter

The #CountOnKobe counter counts the number of people counting on Kobe. It counts youtube views, hashtags, instagrams, likes, wishes, hopes, fist bumps, internet yelling and any other way fans show they're depending on Kobe to come through in the clutch. And Kobe always comes through, if he feels like it. Featured on Nike Basketball's YouTube channel, the counter is also embeddable on any website, anywhere on the web.

The counter launched when Kobe Bryant live tweeted the rebroadcast of his historic 81 point game. While people tuned in to watch the game, hundreds of thousands tweeted the event along with Kobe and all the action showed up on screen. It was the first live tweet experience of an archival game by a major athlete. You should ask me about the case study video. We won a Shorty for best use of a hashtag on Twitter

CW: Brock Kirby / Edward Harrison

AD: Sezay Altinok

CD: Ryan O'Rourke / Alberto Ponte

DIRECTOR: Angus Wall

Suh Wall

We were tasked with creating an Ndamukong Suh wall in Detroit. Well, Suh is a wall.

AD: Lee Jennings

CD: Alberto Ponte / Ryan O'Rourke

CW: Brock Kirby

AD: Lee Jennings

CD: Ryan O'Rourke / Alberto Ponte

Bing Launch

In 2009, we helped launch Microsoft's search engine, Bing. The campaign poked fun at current state of search engines and humanity. It still carries truth today.

Bing Syndrome :60

Bing: Bar

Bing: Hawaii

Bing: Cell Phone

CW: Brock Kirby / David Ekholm

AD: Andrea Schneider / John Cornette

CD: Jeremy Postaer

Calvin & Johnson

This is how it's going to work: Johnson is going to shoulder the load so Calvin can do what Calvin does best.

CW: Brock Kirby

AD: Jeff Williams

CD: Ryan O'Rourke / Alberto Ponte

DIRECTOR: Stacy Wall

Destroy Yesterday

CW: Brock Kirby

AD: Chris Hutchinson / Sezay Altinok

CD: Ryan O'Rourke / Alberto Ponte

DIRECTOR: Max Malkin

High School Running

I ran cross country in high school. So I know that most runners need a barf bag when they've finished the race. So we made some. For track season we took over Runnerspace.com and enabled high school athletes to create posters of their personal records.

Barf Bags

Print

CW: Brock Kirby

AD: Chris Hutchinson

CD: Ryan O'Rourke / Alberto Ponte

Never Neutral

Do you like driving footage? Do you like the timbre of Michael C. Hall's voice? You may like these.

AD: Matt Moore

CD: Joe Staples / Aaron Allen

Why Change?

Every year Nike Golf comes out with innovative product and every year they are met with objections by change fearing golfers. We enlisted Keegan Michael Key to make those excuses seem dumb.