SANTA MONICA, Calif., Feb. 1, 2013 /CNW/ - BOLDFACE Group, Inc. (BLBK), a Santa Monica, California based celebrity beauty licensing company (the "Company") founded by beauty industry veterans focused on top tier entertainment and designer opportunities in the market, announced today that CVS/pharmacy® has expanded the Beauty Brand's presence to 2100 key beauty doors after a successful initial launch of the Company's limited edition Holiday line.

To increase visibility, Boldface will showcase the Company's newly launching products on power-wing units, strategically placed in the beauty areas at CVS/pharmacy® stores as of March 2013.

The full launch assortment by Kourtney, Kim and Khloe includes four unique mascara offerings, Joystick long lasting moisturizing lipstick and Honey Sticks wild honey flavored lip gloss. All products bring a luxury feel and quality to the mass customer, with exquisite formulas to emulate the eyes, lips and complexion looks for which the Kardashians are famous. All products were specifically formulated and designed to share Kourtney, Kim and Khloe's love for high quality beauty products and to make them available at very accessible prices.

"We are proud to have CVS as a launch partner for the Kardashians' brand," stated the Company's CEO, Nicole Ostoya, "and we look forward to providing whatever efforts are needed for maximum success."

About BOLDFACEBOLDFACE is a Santa Monica, California based celebrity beauty licensing company founded by Nicole Ostoya and Robin Coe-Hutshing, beauty industry veterans. Please visit www.boldfacegroup.com for further information.

Safe Harbor StatementAny statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Any forward-looking statements contained herein are based on current expectations, but are subject to a number of risks and uncertainties. The factors that could cause actual future results to differ materially from current expectations include, but are not limited to, risks and uncertainties relating to the availability of additional funding; and the Company's business, product development, marketing and distribution plans and strategies. These and other factors are identified and described in more detail in the Company's filings with the United States Securities and Exchange Commission, including, the Company's Current Reports on Form 8-K. The Company does not undertake to update these forward-looking statements.