Japanese illustrator Momo Okada is everywhere of late. She's done collaborations with Hello Kitty—and now, her take on Pokémon is getting its own line of products called "Poké Momo" for the Pokémon Centers in Japan.

Okada's illustrations look like "yura kyara", which are the local mascots created to promote cities, towns, and rural villages in Japan. Some might find her take on Pokémon as totally cute, whole others might think it looks awful.