How Google Alerts work

You can get email notifications any time that Google finds new results on a topic you’re interested in. For example, you could get updates about a product you like, find out when people post content about you on the web, or keep up with news stories.

I stopped getting my alerts

If the alert that you set up doesn't get many new results, you may not see alerts in your inbox. If you think this is happening, try changing the "How many" setting to get All results.

It may be that the Language or Region you chose for your alert doesn't get many new results.

If Google Alerts is repeatedly unable to deliver your alerts to your email address, your alerts will be disabled. You’ll see a message on the Google Alerts page letting you know that your alerts are disabled. You can re-enable your alerts by clicking the Enable button.

Spam reports. Your email account provider thinks that Google Alert emails are spam and is not delivering them. Contact your email administrator to have Google Alerts excluded from spam filtering. If you use Gmail, add googlealerts-noreply@google.com to your contacts to prevent your alerts being marked as spam.

Delivery failures. Emails sent to your address aren’t being delivered. This might be because your email address is incorrect, there’s an error in your email provider’s configuration, or your inbox is full.