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194
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194 | virginaustralia
FEBRUARY 2015
Words:SarahNorris.Photography:GetyImages
PARTING SHOT {the voyeur}
It may not have had the same body count
or sex appeal as Game of Thrones, but it
was the 1962 television equivalent.
Millions of Americans tuned in to watch
then-frst lady Jackie Kennedy conduct the
frst ever televised tour of the White House
and its newly restored rooms. It became the
most widely viewed documentary of its time.
Aired on CBS, the program was so popular
that the Academy of Television Arts and
Sciences awarded Jackie Kennedy an
‘honorary’ Emmy Award for her achievement.
But her involvement wasn’t just as the
talking head: Kennedy had a passion for
history and had been intimately involved in
the elaborate restoration process, doing
everything from sketching the draperies to
scripting the tour, which happened on 14
February. Accompanying her on the tour was
CBS News reporter Charles Collingwood.
It might be considered a slow-paced
performance by today’s standards, but it made
Kennedy America’s sweetheart. “The tour was
important in TV history,” CBS News consultant
Douglas Brinkley said decades later. “Not
just because we were tracking a female
audience and because it was 80 million
viewers, but it was syndicated all over the
world. People saw it in Russia, China.
“And it made the White House, particularly
the Kennedy White House, very in and very
chic. We’d never had the word ‘chic’ applied
to the White House until this interesting tour.”
ol_BW.psd
ol_BW.psd
,Politics, 7th February 1962, America’s First Lady Jacqueline Kennedy pictured during a television programme which showed U,S, viewers a guided tour of the White House (Photo by
,Politics, 7th February 1962, America’s First Lady Jacqueline Kennedy pictured during a television programme which showed U,S, viewers a guided tour of the White House (Photo by
ty Images)
ty Images)
ty Images
ty Images
PRESIDENTIAL
SUITE
Before the private lives of political fgures were public property,
US frst lady Jackie Kennedy invited the world into her home.
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