Nick Chapman, formerly of Advertising.com in Europe, to head operation

LONDON, May 9, 2006—LeadPoint, the United States’ premier patent-pending global platform that allows the buying and selling of leads in a free market environment, today announced the opening of its first office in the United Kingdom.

The office is located in central London’s Soho area. The UK opening marks LeadPoint’s first step in the international expansion of a proven model that has already achieved great success in the U.S. LeadPoint CEO Marc Diana has tapped former Advertising.com European Business Development Director Nick Chapman to head the operation as Managing Director.

“LeadPoint’s rapid U.S. growth, as well as the growth of the Lead Generation industry, inspired us to take our model to the UK,” said Diana. “We’ve expanded internationally to establish the same successful lead exchange as we have in the U.S.”

While heading Advertising.com’s European Business efforts, Mr. Chapman drove dramatic financial growth in Europe by launching new products and taking existing products to new markets. Mr. Chapman also led the creation and launch of Advertising.com’s affiliate, email, lead generation and data share networks.

“We have nothing like the LeadPoint model in the UK,” said Chapman. “The internet pedigree of the founders, the technology and the truly pioneering approach to online lead generation combine to provide a business with huge potential in the UK market.”

LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange by monitoring lead quality as well as customers themselves. Leads are competitively priced based on bids, performance and ratings by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously.

About LeadPoint
LeadPoint is the world’s first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint’s innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles, Calif. For more information please visit LeadPoint on the web at www.leadpoint.com and www.leadpoint.co.uk.