Move Over Millennial Pink, You’re Being Taken Over By Purple

Lilac, lavender, violet, pastel purple, even pink-purple. Its name varies, but one thing is absolute: soft purples are set to be literally everywhere come spring.

by Candice Chua | January 31, 2018

It is times like these where you really wonder if designers do actually gather in a secret circle to orchestrate the trends of the season. Three times is a coincidence, anything more than ten is wizardry. The trend in question? Pastel purple. Lilac. Lavender. Violet? Well, it’s a spectrum, but you get the idea.

The official pantone colour of the year may be an electric purple-blue named “Ultra-Violet” and while this particular shade appears a fair bit on the Spring/Summer 2018 runways, it is its lighter counterpart that takes the lion’s share.

We counted 15 designers, but there probably are more. The silhouettes are a mix bag of feminine and masculine, daytime and nighttime, proving that this colour could very well be the next seen-everywhere millennial pink.

Michael Kors, Victoria Beckham and Tibi juxtapose the soft colour on chunky knits, suits and structured ruffles. Loewe, Bottega Veneta and Dries Van Noten mix their purple in with accents of green, camel and yellow. The soft purple goes oddly well with contrasting colours, but the real gems on the runway were the tone-on-tone, top-to-toe purple looks.

The next millennial pink? Probably. (Though we don’t think the fascination with pink will end just yet). There is still time before the Spring/Summer ’18 collections hit the stores, but get a head start with what could possibly be the biggest trend of the coming season with the pieces we found below.