Anametrix Raises $4.4M, Unveils Web-Based B2C Marketing Analytics

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San Diego-based Anametrix, a cloud-based provider of digital analytics for business customers, says today it has raised $4.4 million in a Series A round of funding from TVC Capital, the boutique PE firm that specializes in growth-stage software investments and buyouts.

Yet in today’s statement, Anametrix says TVC’s investment decision was based on the startup’s accelerating growth, technology leadership, and its “seasoned executive team.” The company says it already has some Fortune 100 companies as customers, although it doesn’t name any names. Anametrix hasn’t disclosed its revenue, so it’s hard to tell how far the company has to go before it can attain founder Blaise Barrelet’s ambitious goal of becoming a billion-dollar business analytics company.

Anametrix says TVC also is looking to capitalize on synergies between Anametrix and Mercent, a Seattle-based provider of … Next Page »