? >> yeah. >> will we see these thingsinnewyork? >>you may see theminnewyork, butthe best example we talked about last time was the pub, the pub idea. >> yes. >> we had that and started out in one and now have 55. turns out people enjoy getting together and gathering and relaxing after work. >> okay. now, you also did a study most recently, a lot of -- a couple guys joked. ask him about whole paycheck and a lot of what i buy at whole foods is now cheaper than local merchants. >> right. we've talked about this. work really hard on our price competitiveness. quality and value, quality and value, it's always a dance. i think we are fundamentally more competitive. and i'm looking you in the eye and saying, hey, we are going to be competitive on like product because we're going to continue to grow the company. >> you have been doing terrific work rolling out private label. >> right. >> is there a balance? some people want to see those branded in the store, they don't want all private label. other people, some of the branded companies, they can't be that happy you're competing d

the floor ofthenewyorkstockexchange for "squawk on the street" to seethisnewacquisitiondynamic play out. today nyse agreed to be acquired by intercontinental exchange, a new upstart with not even a dozen years of trading under its belt. this went from $24.32 and change, had a fantastic appreciation, which shows you how an icon being american business can be worth much more than it's trading for, providing a competitor gets to acquire it. separate these companies, know what they are? they're part of a dog eat dog unverse of exchanges and an industry with way too much capacity. together they become the global power house that can dominate futures trading. in other words, this is a dodd-frank legislation made me do it deal. it shows both companies are willing to do what's right for you, the shareholders, even our f our leaders aren't willing to do what's right for you, the taxpayers. sadly the new york stock exchange is something that we used to come into a newer company because the equity business, which is its bread and butter, has shrunk and changed dramatically. it's k