Portfolio – amysimmonds.comhttp://amysimmonds.com
Thu, 04 May 2017 23:13:52 +0000en-UShourly1https://wordpress.org/?v=4.7.9MINI USAhttp://amysimmonds.com/portfolio/mini-usa-campaign/
Fri, 11 Dec 2015 04:26:12 +0000http://amysimmonds.com/?post_type=portfolio&p=67As part of a Collegiate Effie competition, myself and three others created a campaign for MINI Cooper to differentiate the seven models of MINI with different personalities. I was the creative director for the project. We took an honorable mention at the BMW/MINI USA headquarters.
]]>Outback Guidance – Mobile Apphttp://amysimmonds.com/portfolio/outbackmobile/
Tue, 15 Dec 2015 02:49:07 +0000http://amysimmonds.com/?post_type=portfolio&p=151Read More]]>Through working as the webmaster for Outback Guidance, we had found through a recent survey that the tool our dealers used the most was our GPS Solution Wizard, a tool that helps growers find what level of accuracy they need for their use. Originally organized as a flowchart, I restructured the tool into a proposed mobile interface that would ask users simple questions and direct them to one of our new steering systems.
Project Background

Original Issues

A lot of use, but much involvement from the user

An Outback Dealer survey told us that their most-used featured on the site was our GPS Solution Wizard, which was really three images that made up a small slideshow on the site. Users had to go through a mixture of scenarios within the diagrams to determine which features they needed for their steering and GPS solution.

My proposal was to eliminate the work done by the user and to break it down into simple Yes or No questions that would lead the user to an appropriate package and instill confidence in their buying decision.

Where now?

Once you went through the entire diagram, there was no call to action. And frankly, it would be difficult to take users to a place other than the Products page because we had not configured anything for them or retrieved any user input.

My proposal would get the information needed about their product needs, assemble a package, and, using app location permissions combined with a dealer database, let them call or email their nearest dealer about the package they had created.

Initial Sketches

First and foremost, I needed to map out the logic path so I would know where selections would take users.

After a certain point, users would either go with eDriveXC or XD with L1/L2 RTK or eDrive XC or XD with OmniStar HP/XP. If they had environmental challenges, GLONASS, and extended satellite system, would be added.

]]>Outback Guidance – eDrive X Serieshttp://amysimmonds.com/portfolio/outback-guidance/
Fri, 11 Dec 2015 20:23:03 +0000http://amysimmonds.com/?post_type=portfolio&p=125Read More]]>As a webmaster and graphic designer for Outback Guidance through AgJunction, I work on a variety of projects through print and web.

To promote our newest line of steering systems, I worked with our marketing and sales staff to help create a campaign to promote a new line of autosteer products that get you centimeter-level accuracy in planting, with another high-precision brand, Exmark mowers.

The Next Revolution in Autosteer

The Product

In the late 1990s, Outback Guidance released the first of its kind in autosteer solutions for farm equipment. It allowed users to “Just Let Go” and watch as their implement could follow waylines and complete turns, all with decimeter and centimeter-level accuracy. Decades later, it was hard to top ourselves, as many users were still using our original guidance systems from the same time period. Some competitors had started stocking it in the farm equipment in the factory, but for users needing to wait to make that investment, Outback still remained the answer.

By fitting all the quality in a smaller package, we were giving users more room in the cab as well as giving them a shot at a brand-new steering wheel. Not only did we need to make our promotions big to make a splash in the market, but logistically we needed new packaging, new graphics, new advertisements, web banners, and more.

Our vendor was responsible for shooting the products in his studio, and we worked together on print ads for trade magazines. I was responsible for the product logo, print materials, web banners, and social media posts.

The Package

Through training from a packaging course as well as working with our packaging vendor, I created a layout for our package that is designed to suit both the eDriveXC and eDriveXD. I used a QR code on the box so users could get the latest-and-greatest user manual without having to waste time looking for the original.

Where the Field Meets the Lawn: Exmark + Outback

Both Exmark and Outback are well known for high-quality, precision products. Through coordination with a vendor, we were able to host a giveaway of an Exmark mower upon signup, which required users to provide their contact information as well as let us know their farming applications so we could provide them the best products.

Busy at the Booth

During trade shows, many attendees would be waiting in line to ask about our products or simply wanting to sign up for the giveaway. On the site, many users are hesitant to provide all the details needed to fulfill the requirements for the giveaway.

By tweaking an iPod click wheel script from CodePen by Asus Furai combined with the graphics I provided to our programmer, we created an interface that allow users to simply click on their application and get an entire GPS and autosteer package along with the MSRP. With an attractive interface developed for both tablet and desktop, we enabled users to interact while they were researching at home or at the booth.

In my mobile mockup, I envisioned a quick interface that would allow users to simply configure a package without entering the contest, which would allow us to use the script long after the promotion had ended, and would provide a method to contact their local dealer using location services combined with our small dealer database.

]]>Norty’s Barhttp://amysimmonds.com/portfolio/nortys-bar/
Fri, 11 Dec 2015 04:39:41 +0000http://amysimmonds.com/?post_type=portfolio&p=73Read More]]>I redesigned a website for a local bar owner to fit more modern browsers, including mobile browsers. To ease the owner’s ability to update his events, I used Facebook’s API to allow him to simply post the event within social media and automatically post to his site. To enable fresh and relevant content on the site, I also used a code snippet that would post the daily special for that day.
]]>Carena Westhttp://amysimmonds.com/portfolio/carena-west/
Fri, 04 Nov 2016 21:16:54 +0000http://amysimmonds.com/?post_type=portfolio&p=173Carena West approached me to developed a brand profile to give sponsors, publishers, and other entities the story of her New Zealand-based fashion brand. Using some of her company’s excellent branding materials, including her new logo and photography, I was able to provide a booklet to show off the greatness of her brand.
]]>Eric Kaplanhttp://amysimmonds.com/portfolio/eric-kaplan/
Fri, 11 Dec 2015 05:11:51 +0000http://amysimmonds.com/?post_type=portfolio&p=88AHEAD, LLC CTO Eric Kaplan saw @ROIDude’s illustration and decided he needed one of his mug too. In this project I simplified his face as much as possible and then traced it in Illustrator.
]]>University of Washington/American Red Crosshttp://amysimmonds.com/portfolio/university-of-washingtonamerican-red-cross/
Sun, 13 Dec 2015 01:35:37 +0000http://amysimmonds.com/?post_type=portfolio&p=142Read More]]>As as fast worker, I often get clients who’ve worked with other designers but have gotten so close to or far behind the deadline that they need to switch things up. In this situation, I was needed as an emergency job over the weekend while the client was still writing the report. I took elements the previous designer had created and revised them while also assembling them into a beautiful 44-page report about what makes disaster workers successful.
]]>Ethos Magazinehttp://amysimmonds.com/portfolio/ethos-magazine/
Fri, 11 Dec 2015 17:05:35 +0000http://amysimmonds.com/?post_type=portfolio&p=114For campus magazine Ethos, I was assigned to design a spread for a feature telling the story of a clothing line created by a former Iowa State student. Using type along with our art director’s color palette, I was able to capture the fun nature of the brand.
]]>Red Velvethttp://amysimmonds.com/portfolio/red-velvet/
Fri, 11 Dec 2015 06:30:51 +0000http://amysimmonds.com/?post_type=portfolio&p=107As a group identity project, we decided to come up with a high-end line of chocolate. My job was to refine our sketches and create the identity.
]]>Fine Arthttp://amysimmonds.com/portfolio/fine-art/
Fri, 11 Dec 2015 06:17:09 +0000http://amysimmonds.com/?post_type=portfolio&p=104Read More]]>In addition to a graphic design degree, I also hold a degree in studio art. I have always had a passion for illustration and I love capturing colors and textures using multiple forms of media. This is one of the favorites from a few shows, called “Climbing to the Top, a piece done in colored pencil.
]]>