one
of the things i have noticed about biz builders is that we have a really hard
time honing in on our target market.i will often hear an answer like this one
when i ask the “who is your ideal client” question…

“oh you know, moms. any age really. well actually
grandmothers too. even aunties? or babysitters! so i guess all women.”

instead of narrowing down to a distinct and identifiable
audience, we get nervous and often make the audience bigger and bigger! i think
it is because we are afraid of leaving anyone out or leaving money on the
table.

well imagine the reaction when i ask clients to identify
their one most awesome customer.

“i can’t possibly pick and describe ONE customer! i get
males & females. ages 20-50. married & single. there is no way i can
narrow it to ONE!”

why one? why do i encourage you to hone in on ONE most
awesome customer?

(and by the way, you might need more than one most awesome
customer. if you serve both men and women with different products you might
need a most awesome man and a most awesome women. you might even have a most
awesome family! you can talk to any one of your most awesome customers each
time you engage in a marketing task.)

i know that narrowing down your target audience is hard. and
i know that honing in on one most awesome customer is even harder.

but it is worth it. every person i help with this exercise finds
marketing activities to be so much easier! i promise.

the customer love workshop not only helps you identify one
most awesome customer, it helps you to understand her deeply, and then we go
even further to come up with marketing ideas and customer service ideas that
will resonate with her. this is so much more than an “ideal customer” exercise.
this is a huge part of the framework of your business so we dig deep and take
action! join us!