6 Ways to Build Backlinks to your Website

A backlink, also known as an external backlink is a link one website gets from another external website. The search engines like Google look at the quantity and quality of backlinks a website has. This is why backlinks directly affect the rankings and SEO of any website. Take a look at these 6 important components for building quality backlinks to your trucking website.

Fix the Technical Errors

Your trucking website is built on a technical platform that can often encounter several errors and problems. These errors and problems ruin the user experience and also affect your website traffic. Hence, make sure that all your backlinks are functional and real. Fix the technical errors like Duplicate content, 404 Error, Duplicate META error, etc. Also, ensure that your website doesn’t take too long to load and is mobile friendly.

Focus More and More on Content

The content on your trucking website is the most important component for effective backlinking. When an online reader finds your website content as valuable and useful, they will share your site link with their friends and family. Hence, focus on the quality and effectiveness of your content. And, even a great content won’t get you backlinks unless you know how to promote it rightly. You will have to get out there in the digital world and create an effective content marketing strategy.

Invite and be a Guest Blogger

Guest blogging helps you develop new contacts and target a wider range of new audience. Contact and invite experts and influencers to be a guest blogger for your website. Then, ask these influencers to share the blogging links within their circle. If this is difficult, write and submit blog posts to other related blogs and websites.

Consider Editing Wikipedia Profiles

Edit the related Wikipedia articles and include your website link to build backlinks smartly. Editing Wikipedia articles that are in relation to your niche can also improve SEO of your trucking website.

Play the Game of Interviews

To be an expert in your niche, look for websites that run interviews and tell them what knowledge you can share, and that you would like to participate in the interviews. You can also interview the experts in your trucking business. These experts will share the link of their interview which is on your website, on their social media profiles and websites. This is also how you can earn backlinks by interviewing the experts.

Make use of the Discussion Boards

The discussion boards are extremely effective places to leave your links. Discussion boards like Quora, Yahoo Answers, Help, etc. are popular and preferred by the readers. Participate in various related discussions, answer questions, and leave links like “contact us for more.” This way, the readers and members of these boards will be able to link back to your trucking website.

Located in Edmonton, Alberta since 2004, Heavy Duty Direct (HDD) offers a high end heavy equipment and truck magazine to various businesses in the Industrial, Mining, Heavy Construction, Trucking, Oilfield, Forestry and Agriculture sectors. HDD is direct mailed to thousands of potential buyers in print and is inclusive of cutting-edge internet marketing as well as website design and search engine placement. The Heavy Duty Direct team is detail oriented and prides itself on exemplary customer service.
The mission of Heavy Duty Direct is to provide results-oriented advertising, designed to meet our client’s objectives by providing a strong position in the marketplace and excelling at customer service. Our goal is to become a marketing partner with our clients. We strive to measure our success through meeting our client’s goals.