RIHANNA TO OPEN THE 2010 “AMERICAN MUSIC AWARDS®,” SUNDAY, NOVEMBER 21ON ABC

Vote for This Year’s AMAs at www.amavote.com

dick clark productions (dcp) president Orly Adelson announced that Rihanna will perform at the 2010 “American Music Awards®” as the show’s opener for the 38th annual event. This will mark Rihanna’s fourth time performing on the AMAs, as she joins previously announced acts including Diddy-Dirty Money, Ne-Yo, Bon Jovi, P!nk, Christina Aguilera, Justin Bieber, Katy Perry, Ke$ha and Usher. Rihanna is nominated for an AMA in the Soul/Rhythm & Blues category for Favorite Female Artist. Additional performers and presenters will be announced in the coming weeks. The show will broadcast live from the NOKIA Theatre L.A. LIVE on SUNDAY, NOVEMBER 21(8:00-11:00 p.m., ET) on the ABC Television Network Tickets are now on sale (please visit www.ticketmaster.com or call 1-877-AEG-TICKETS).

AMA producer Larry Klein stated: “We could not be more excited to officially announce one of pop music’s biggest stars to open the celebration at the AMAs. Be sure to tune in so you don’t miss this surely memorable moment.”

dick clark productions will also air a live red carpet digital pre-show, “@ The 2010 AMAs,” on November 21st at 2:00 p.m., PT / 5:00 p.m., ET. The pre-show, featuring hosts Danny Gokey, Jennette McCurdy, Lance Bass, Whitney Port and returning correspondent David Lehre, will be available on ABC.com, and USTREAM.TV.

For the fourth year, winners will be determined by online voting at www.amavote.com as well as ama.abc.com. Artists will be honored in the categories of Pop/Rock, Country, Rap/Hip-Hop, Soul/R&B, Alternative, Adult Contemporary, Latin, Soundtracks and Contemporary Inspirational. Fans can go to the official homepage of the “2010 American Music Awards,” ama.abc.com, to find performer and presenter announcements, artist information, and more.

Fans can still vote via T-Mobile text-messaging and on abc.com for the T-Mobile Breakthrough Artist Award leading up to and during the live show! The final nominees are Justin Bieber, Lady Antebellum, Travie McCoy and Mike Posner. Go to ama.abc.com for more voting details. Message & data rates may apply to text a vote.

About dick clark productions, inc.

Founded in 1957, dick clark productions, inc. (dcp) is a leading independent producer of television programming. dcp produces perennial hits such as the “American Music Awards,” “Golden Globe Awards,” “Academy of Country Music Awards,” and “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest.” dcp also produces popular weekly television programming, including “So You Think You Can Dance,” and owns and maintains one of the world’s most unique and extensive entertainment libraries, which includes more than 30 years of “American Bandstand” footage. For additional information about dcp, please visit www.dickclarkproductions.com.

About the American Music Awards

In 1973 Dick Clark created the American Music Awards to pay tribute to popular musicians from various genres of music and to put audiences in touch with the latest phenomena in American music. Since its founding, the AMAs have honored and showcased the talents of some of the biggest names in the music industry.