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Santa Cruz Skate Shop owner Danny Keith is on a mission to end hunger in his community by energizing young skaters to give back. Since 2004, Keith’s organization, Grind Out Hunger, has partnered with local schools to educate youth about hunger in their backyard and encourage students to donate food.

Every year, a number of schools take part in a friendly competition to see which student body can collect the most food donations, with the top 3 contenders sharing $1,200 in Santa Cruz Skate Shop gift certificates. Using innovative, student-driven projects, the more than 50 participating schools were able to collect 150,000 pounds of food in 2007–and the organization’s reach continues to grow...