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"If you don't ride a bike, you don't fully get how different you get treated on the road. And for me, I do this as kind of a way to pay my respects to somebody who needlessly lost their life," tribute organizer Nick Drombosky said. "But it's also symbolic and it kind of gives people something to think about."

The memorial is the fourth of its kind in western Pennsylvania. Other "ghost bikes" stand in Oakland, DuBois and Indiana Township.

More than 60 family members and friends gathered Sunday night at the spot on Penn Avenue where Price was fatally struck by a driver who has yet to be found.

Family members said the 45-year-old Homewood man rode his bike daily. It was a routine that turned his life around and helped him lose 100 pounds.

A car hit Price just after 5 a.m. Wednesday, throwing him to the sidewalk. Pittsburgh police said the driver left and hasn't been identified. They are looking for a white car that has front-end damage.

"I pray right now that you will convict his heart, or her heart, so much Father God, that they will run to the cops,” said Price's mother, Glenice. "Turn yourself in. What if it had been your brother, your cousin, your mother or your father? How would you feel?”

Glenice Price said she’s been told that witnesses saw the driver using a cellphone moments before the crash. The victim’s mother is also blaming Penn Avenue itself, saying that the road is dangerous.

“(Drivers should) slow down and stay off the telephone,” Glenice Price said.