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April 08, 2009

April is National Car Care Month

April is National Car Care Month and an excellent time to use this as a marketing opportunity. National Car Month is held twice a year allowing businesses to promote the safe use of cars and other events. If you visit the site www.carcare.org you can get tons of ideas on how to make this a marketing success for you. There are links to consumer ideas, business ideas, and kits that can guide you through the event.

Here are some ideas for you to consider:

Reach out to your existing customers: Using your database of past customers is your best promotion source. Many of your customers may have minor damage to be estimated or have friends and relatives that are in need of collision service. Start by offering free estimates for any work.

There are three categories you can build upon for an event:

Small -Your individual business holding a car care event. You could hold a "car seat safety check" in conjunction with your local police department, hold an "extraction" activity with your local fire department.

Medium - Hold the event in conjunction with a similar business--such as a dealership, mechanical shop, oil lube shop, tire shop--and share in the activities that would be promoted.

Large - This would build upon the same activity as a medium event but you would get a local charity event involved and accept donations for that charity. You could collect food for a food pantry, money for teen driving events, MADD or even work toward giving a way a car that you and your business partners restore and give to a deserving member of the community.

Whatever level of involvement you decide to participate in, you can get excellent marketing coverage, media coverage, and have a reason to reach out to your community and past customers to generate business.