Moving on to playing in the musical design â€” he believes we can turn our users into maestros, as an expert Illustrator user is much like a musician! â€” Crumlish provided a range of analogies (frameworks set up the rules, you need a bit of chaos for creativity, as in jazz). However, for me, his utterly inspired point was that of creating tunable experiences: “You don’t need to create a perfect experience, but instead one that’s tunable.”