Infographic Business Marketing Organizations in both the public and private sectors [online and offline] concede that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Info-graphics, although a spin-off of the customary advertisement or poster, should form an integral part of a company’s marketing mix. Infographics :A step up Similar to an advertisement or poster, an effective infographic should include an attention-grabbing headline, compelling images, highlight benefits to the customer, exhibit point of differentiation that creates interest and influences buyer intent, and the indispensable call to action. Is it logical? The overall design layout of an info-graphic must have enough ‘white space’ to make the piece legible and persuasive, accentuated by bold colors that contrast with the background for added emphasis. Text must be to the point and universally understood to allow the viewer the benefit of a logical interpretation. Dual online-offline While online businesses should update their Web content weekly by way of new blog posts and interesting info-graphics [pull quotes and images to share on social media], dual online-offline businesses are encouraged to repurpose their content material by turning it into speeches, presentations, pamphlets, videos, advertisements, posters, signage, or direct mail. Businesses can also use info-graphics in annual reports, research content, print publications and promotional material to keep customers and prospects interested because it’s providing them with information that can be absorbed at a glance. Increase Awareness Promotional messages within custom-designed Info-graphics increase awareness of products and services, causes, societal problems, common solutions, and new projects. The rising significance of Info-graphics, as a tactic to enhance content marketing along with...

Here is a neat and useful infographic of South African demographics. The Infographic could possible have been more informative – but it does show you what can be done with infographic design in small info-graphic. The data is clearly displayed and one immediately has a quick overview of the countries main demographics....

As one might expect, there are many infographics that provide insight and information about the way infographics are used and their use online. Have a look at this contribution for some interesting facts and figures What is clear is that the use of infographics dramatically increases the reach of social media. As this medium becomes more sophisticated so the interest and uses of info-graphics expands. The uses of infographics The state of info-graphics depends on the uses to which they can be put. This is expanding all the time. While infographics are used effectively yo market products and brands, they scan also be used to create eye-catching and informative resumes or CVs. This medium is also perfect to provide an overview do important research and to create a quick summation of as project. One of the more recent uses of the infographic medium is story telling and providing a history of a company or institution. by...