WHOLE FOODS IS STRESSING SAFETY IN ITS PRODUCE CAMPAIGN

AUSTIN, Texas -- Whole Foods Market here is promoting the organic produce in its stores as a safe alternative to bioengineered produce.The promotion included ads that ran in a local California paper several weeks ago, stating, "If you don't want to buy genetically engineered produce, hop on a flight to Europe or shop at Whole Foods Market."In the ad, Whole Foods claimed the only place consumers can

AUSTIN, Texas -- Whole Foods Market here is promoting the organic produce in its stores as a safe alternative to bioengineered produce.

The promotion included ads that ran in a local California paper several weeks ago, stating, "If you don't want to buy genetically engineered produce, hop on a flight to Europe or shop at Whole Foods Market."

In the ad, Whole Foods claimed the only place consumers can be sure they're getting products that have not been genetically altered is at