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Hei neken®
The world's most international
beer brand
Our business priorities (continued)
Deliver top line growth - Global brand
Cities
without
beaches
throw
II Jftethe best
In 2018, Heineken® posted an exceptional 7.7% volume growth. This is our
best performance in over a decade, driven by our operating companies around
the world - from the smallest to the largest.
Heineken® global
sponsorships
Heineken® expanded its portfolio
of world-class sponsorships,
adding electric street racing
series, Formula E, to a list that
already includes UEFA Champions
League, Formula One™, Rugby
World Cup and James Bond.
Ue.iwkeJ^- t -
New Heineken®
communication strategy
We evolved our marketing strategy,
aiming to be more relevant to the
millennial generation. We want
to provide a fresh point of view
through inspirational, light-hearted
and universal messaging that will
encourage consumers to enjoy life
to its fullest.
Report of the Executive Board
Heineken N.V. Annual Report 2018
Introduction