what is a marketing case study?
A marketing case study describes a success story between a business and a client. Ideally, the client has recently interacted with your business, and is enthusiastic about contributing a positive message. Choose a client close to your target audience, if possible. Request high-level involvement from the client's side for best results.
1 Because of its strengths, case study is a particularly appealing design for applied fields of study such as education, social work, administration, health, and so on. An applied field's processes, problems, and programs can be examined to bring about understanding that in turn can affect and perhaps even improve practice.