Short-term effect of selectivity change in a trawling fishery in the Western Mediterranean
Mohamed Samy-Kamal was supported by a grant from the Spanish Agency for International Cooperation and Development (AECID) to conduct this study.
In this paper,the mechanism of the culture brand marketing of rural ecological tourism depends on the demand of self-realization,culture potential difference,ecological reversion,diversity of rural ecosystem and pursueing to brand strategy.Some factors impacting the sustainable development of rural tourism are comparable advantage of regional characters,main body of exploiture,relation between exploiting and protection and the extension of brand etc..Some countermeasures and suggestions are put forward to construct the cultural brand of the rural ecological tourism,such as,to innovate government capacity;to reinforce the eco-management and unbalance project and to carry out the brand marketing strategy and to build the regulation and criterion etc..