In this study, African—American students preferred public relations as a career, followed by marketing research, marketing management, international and consumer product sales. Caucasian students selected international sales as a marketing career path, followed by public relations and marketing research. Unlike earlier studies, grade-point average did not correlate with sales career preference. Negative descriptors of sales suggest that neither group of students possess an accurate understanding of the role played by the salesperson. Findings and implications are presented for marketing educators.
Sales recruiters have been paying their attention to diversifying their sales force. In order to attract students from diverse ethnic backgrounds, companies must be aware of their preferences and perception of different sales and sales-related careers. This paper presents the results of a survey conducted to assess the influence of ethnicity on students’ preferences and perceptions to sales career. To address the paucity of research undertaken in the Asia-Pacific region, as compared to Western countries, data were collected in Malaysia. Survey findings reveal that ethnicity of students generally does not influence on sales career preferences. The descriptors used by students to describe sales career are discussed. Students’ preferences for various occupations were also evaluated. Further, the implications of the survey are discussed.
ABSTRACTUNC-45A is an ubiquitously expressed protein highly conserved throughout evolution. Most of what we currently know about UNC-45A pertains to its role as a regulator of the actomyosin system...