Globalisation, networking, and small firm innovation
Globalization - the new context for small firms the small firm response - networking, co-operation and innovation selected winning firms and strategies agencies, firms and networks the wider innovation and public policy context.
Cultural differences in business dealings are reviewed here in the light of 1992 and beyond. Each country has its own particular quirks and national traits which assist and sometimes hinder the delicate balance of handling transactions. In future we are all going to have to study the individual characteristics of other Single Market members and sink national pride if necessary in adapting to the ways of others at the negotiating table.