Marketing Me: A Case Study on the Evolution of an MBA Marketing Competence Exercise☆
Abstract The importance of marketing competence among recent graduates is well documented in pedagogical conversations concerning business education and training ( Le Diest and Winterton, 2005 , Winterton et al., 2005 , Wellman, 2010 ). The current discussion offers a case study on the evolution of a reflective marketing competency exercise entitled, “Marketing Me.” Used as part of a core marketing course within a U.S. MBA program over a 10-year period, we describe how the one-page, one-hour assignment has not only led to successful learning and professional outcomes for students, but also improved faculty effectiveness when technological aspects were incorporated.
With the improved comparison method of comprehensive competitiveness,in this paper an empirical analysis of the competitiveness of crop production in Jiangsu was made.The crops that had advantage and disadvantage compared with other areas of the country were found.Thus the improvement direction of crop production structure was pointed out.