Factors Influencing Intentions to Use Social Recommender Systems: A Social Exchange Perspective
Abstract This study employs the perspective of social exchange theory and seeks to understand users' intentions to use social recommender systems (SRS) through three psychological factors: trust, shared values, and reputation. We use structural equation modeling to analyze 221 valid questionnaires. The results show that trust has a direct positive influence on the intention to use SRS, followed by shared values, whereas reputation has an indirect influence on SRS use. We further discuss specific recommendations concerning these factors for developing SRS.
Dennis M. Ray is a visiting scholar at both the Institute of South-east Asian Studies, Singapore, and the Institute of International Relations, Sophia University, Tokyo, Japan. This research note reports on a pilot study conducted in Singapore to test whether two scales correlated with either the level of exports or the manner in which export sales were pursued by venture business in Singapore. The study suggests that a cross-cultural experience scale along and in combination with the craftsman-opportunist typology modified to fit various culture settings may be a powerful tool for predicting export activity.