Sustainable Development of the Mobile Phone Telecommunication Industry of Bangladesh: An Integrated Marketing Approach
The sustainable development (SD) of a business entity often relies on the effective implementation of an integrated approach through the satisfaction of all the concerned stakeholder requirements. This can achieve through the integration of suppliers, cross-functional departments within the organization, distributors, and above all the marketing mix elements. From this perspective, integrated marketing may play an effective role in the SD of the concerned organization. Toward this end, the current study aims to examine the role of integrated marketing approach in ensuring SD of the mobile phone telecom industry of Bangladesh. This paper will also attempt to undertake factor, correlation and multiple regression analyses on the basis of the factors identified in the previous research findings. The study has also placed some recommendations in this regard. Aus. & NewZe J. Soci Busi. Env. Sus. Vol 3(1), April 2017, P 42-56
In this paper, we improve the slack-based measure (SBM) of efficiency in context-dependent data envelopment analysis (DEA) and apply in measuring the performance of 34 selected Taiwan's International Tourist Hotels. Empirical results indicate that (1) the market differentiates five performance levels forming the benchmark structure for 34 hotels; (2) the hotels with higher attractiveness can be served as learning targets for the hotels in the lagging levels so as to establish the best path for performance improvements; (3) the hotels in the leading levels can use lower progress to analyze potential competitors in the lagging levels. The results of this study can provide hotel's managers with insights of competitive advantage and help them with strategic decision making.