Location-Based Services and Mobile Mapping
The focus of the next four chapters will be on location-based services and building a geosocial game utilizing data from the geosocial network Gowalla (http://gowalla.com). If the terms location-based service and geosocial network mean little to you now (or if you’ve never heard of Gowalla), don’t worry—they will be explained very soon.
Examines New Zealand business students’ perceptions of service quality in education. Describes a study in which the respondents identified seven determinants of service quality. Unlike prior studies, uses an importance/performance‐based approach to evaluate service quality in education. Identifies some perceptual problems, such as the least important factors being the best performers. Presents the implications for education administrators and makes some suggestions for future research.