I am doing a research about the ethics in pharmaceutical industry. I've chosen 7 branding activities followed by pharmaceutical companies.   I want to study the relationship between the perception of ethics in those activities by doctors and how that might affect their prescription behavior. My hypothesis is that more ethical perception can result into better doctors' response.   I used a likert scale of 5 points to identify both "the perception" and "the response" for each activity.  How can I analyze? What tool can better answer my question? should I analysis each activity separately or is there a tool to consider all of them as a whole?
I have some  gained from survey questions.  In my case they are  responses (Strongly Disagree-Disagree-Neutral-Agree-Strongly Agree).  In my data they are coded as 1-5.  I  don't think means would mean much here, so what basic summary statistics are considered usefull?
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