The Sale Strategies in Folk Tourist Products
In the era of Experience Economy,a new consumptive demand appears——Experience Demand,is causing more and more attention from enterprises.Tourist's demands are tend to the experience tourism which needs tourists join deeply,The enterprise's idea of management began to transform from brand running and service running to the mode of experience management.Folk tourist products meet the demands which tourists want to newly experience minorities' customs in exotic areas,and are attractive to those tourists who want to look for exotic flavors.This article initially discussed how to make better experience management of folk tourist products.
Through the analysis of consumers, products and brand image, this paper intercept product design and brand image, analysis brand image by understanding consumer motivation, product design processes and brand development, summarize design methods suitable for brand products, so as to provide some inspiration and ideas for product design study.