When Neither A Nor B Looks Good
People have more trouble choosing between bad alternatives than good ones, a new consumer research study finds.
Give us our refactoring moment People sometimes do a double take when I talk about analysis, design and agility in the same sentence. And if I mention UML and agility, they spin round several times and fall over. At the expense of inviting a flurry of email replies for posing a rhetorical question, I have to ask: why?â¦