Discipline and Breakthrough of Female Body in the Context of Consumer Society-Taking the “Rabbit” Group of Patients with Eating Disorders as an Example
In the Current Consumer Society, the Urge to Shop and Eat Has Been Liberated, and More and More People Believe That the Beauty and Status Symbols Brought by Consumption Have Also Made Lightness as a Kind of Self-Management Distinguishing Symbol So That the Body Bears Special Social Expectations as the Stared Object. the “Rabbit” is a Group That Repeatedly Struggles between Consuming Food and Physical Discipline. This Article Tracked and Observed the Communication Content of Chinese “Rabbit” Groups from April 2018 to December 2019 on “Baidu Tieba”, “Meet Rabbit App”, “Zhihu” and Other Platforms, Finding the Number of This Group Had a Uprising Trend. from the Perspective of Physical Discipline and Gaze Theory, the Author Attempts to Analyze the Discipline and Defiance This Group Has Suffered, in Order to Improve the Understanding and Care for the “Rabbit” Group from the Society.
Although relationship marketing has received much attention in recent years, most of the literature focuses on benefits the firm receives from developing relationships with customers. A comprehensive model explicitly considering both the benefits and barriers of such relationships from the customer’s perspective has not been proposed. To address this gap in the literature, this chapter develops an integrative theory of customers’ motivations to participate in relationships with companies. In particular, the authors review the existing literature on customers’ relational motivations for participating in business exchanges and subsequently present an integrative model of both benefits and barriers to such relationships from a customer perspective. They then report the results of a study examining a portion of the relational benefit side of the model. Finally, implications for the management of relationships with customers are discussed.