introduction to visual merchandising and relation to the consumer
The main objective of this paper is to study the influence of visual merchandising, especially the one related to the shop windows, on consumer buying behaviour according to the sex, and to the store attributes most valued by consumers in shopping centres.
Visual merchandising. Visual merchandising is the practice in the retail industry of developing floor plans and three-dimensional displays in order to maximize sales. Both goods and services can be displayed to highlight their features and benefits.