Kenneth Burke's prolegomena to the study of the rhetoric of form
Rhetorical analysts have had difficulty dealing with phenomena of form. Kenneth Burke's ideas regarding the rhetoric of form provide a productive way to begin to conceptualize and analyze the rhetoric of form. Burke traces human forming from the most fundamental level of tacit symbolic “fixing” through more sophisticated kinds of systemic “knowing” to the manipulating of technical forms for the purpose of evoking response. Certain critical operations to account for the rhetoric of form are appropriate in view of Burke's conceptualization.
Bennett discusses Pomerance's proposal of bankrolling a new journal for Aegean archaeology. Bennett lays out the landscape of then-current periodicals for related topics, then goes on to describe what a new journal might contain and which house would publish it.