Basic Design, a Needed Foundation for Designing a Successful Garment: A Case Study of Dressmakers in the Ho Municipality, Volta Region, Ghana
To facilitate the design process in every art form, there are certain guidelines that all professional designers should use. These are known as elements and principles of design. This study is a survey carried out to assess the knowledge of dressmakers about basic design in the Ho Municipality of Ghana. Sixty dressmakers were randomly sampled for the study. A combination of questionnaires and purposive interview were used to collect data for analysis. It was found out that all the dressmakers had an idea about only one element of design, which is, line. Lack of formal education in fashion design was a major contributive factor to their knowledge deficit. The study concludes that, basic design has a positive impact on the designer’s performance and therefore serves as an important tool used to attain competitive advantage in the fashion design industry.
Homogenization has become a common problem in many ancient towns in China during the process of tourism development. One of the reasons for this is the lack of research into the diversity that makes an area or town special. Taking the ancient town of Songkou as an example, this article deconstructs Songkou's tourism image, using the content analysis method to analyze the photos uploaded by tourists on social networking platforms. From the perspective of place, the paper provides a way of deconstructing and reconstructing the ancient town's tourism image, and puts forward a cycle of review "construction - deconstruction - reconstruction" to recheck the image of ancient towns, and emphasizes that different elements and media should be adopted in the creation of ancient towns' tourism image.