Methodology of a Novel Virtual Phenomenology Interview Technique
Normal 0 The use of virtual world technology as a social and communications medium is increasing dramatically. Virtual world-based interview environments are emerging as a tool that qualitative researchers may consider either to supplement or to replace traditional face-to-face interview settings. Guided by previous studies comparing computer-mediated communications to face-to-face interviews, this study explores the character and degree of interviewer influence on participants’ responses in virtual world versus traditional face-to-face environments. No significant difference in meaning units was found in the coded transcripts of virtual world environment interviews and face-to-face interviews. Results suggest virtual worlds may offer advantages over face-to-face interviewing in terms of efficiency, without sacrificing reliability, validity, or complexity. Study limitations and additional research topics are discussed.
Review of:Morone, Piergiuseppe and Taylor, Richard (2010) Knowledge Diffusion and Innovation: Modelling Complex Entrepreneurial Behaviours. Edward Elgar Publishing: Cheltenham