why do companies use women instead of men to sell products
These commercials not only use sex to sell their products, but often women are being objectified and taken advantage of in advertisements by being presented as this âfantasy element.â. Commercials for products like Axe body spray are leading examples of brands that claim to provide sex-related benefits.tâs no secret that advertisers use sex to sell their products. This catchy marketing strategy has been popular since the 1900âs and is showing no signs of slowing down.
1 However, when it comes to e-commerce, men drive nearly as much spending online in the U.S. as women. 2  Men are more likely to make purchases on mobile devices. 3  Fifty-seven percent of women made a purchase online in 2013, compared to 52% of men, according to a study conducted by SeeWhy.