An analysis of cigarette demand in China (I)——current status and model building
In order to analyze cigarette demand and establish reasonable cigarette demand model of China's cigarette market,relationship between macroeconomic indicators and cigarette consumption was investigated.Based on five assumptions,Theil-Barten demand model was revised to construct the basic cigarette demand model from which derived four models to analyze the impacts of residents consumption expenditure,cigarette price,regional difference,economic growth,industry upgrade,consumption difference between rural and urban residents,and average propensity to cigarette consumption on cigarette demand in China.
In this paper, we study the effects of youth readership, price of advertisements, and audience size on alcohol advertising in 35 major magazines. The regressions also account for readership demographics (adult reader age, income, gender, race), magazine characteristics (newsstand sales, number of annual issues), and type of beverage (beer, wine, spirits). Using count data models, the results indicate significant effects for price, audience size, and adult demographics, but fail to support claims that alcohol advertisers target adolescent readers. Copyright © 2007 John Wiley & Sons, Ltd.