Packaging Design Based on Brand Culture
It aims to provide the design methods and case support for packaging design based on brand culture,to provide new thoughts for current packaging design. Methods are based on the connotation of brand culture. Brand loyalty extended by brand culture is discussed based on human psychology. Case analysis is made for existing brand packaging design,and applied to the actual design. Packaging design methods based on brand culture are summarized,and through case study to prove the validity and effectiveness of the methods.
This paper explores the effects of a major life transition or period of liminality on bridal ::: consumer behaviour and her associated consumption. The findings of a qualitative study ::: expose evidence of two distinct consumption patterns those of symbolic consumption and ::: self-gift giving.