The Delicate Task of Showing Corporate Concern for Tsunami Victims
Advertisers are seeking ways to show that they care about the tsunami, but they are also striving to avoid the appearance of capitalizing on the disaster.
A study released by the Customer Respect Group indicates that telecommunications companies are slipping when it comes to customer privacy, especially in comparison to retail and high-tech industries. A majority of companies surveyed were dound to ask for excessive, inappropriate personal data.