The Influence of Perceived Integrity, Perceived Competence and Experience on Consumer’s Trust in Online Shopping in the Tulusrejo District of Malang City
This study examines the influence of perceived integrity, perceived competence and experience on consumer’s trust in online shopping in the Tulusrejo district of Malang city. The independent variables in this study are perceived integrity, perceived competence and experience. Consumer’s trust in online shopping is a dependent variable. The study to test the hypotheses on First Order Construct (FOC) used Partial Least Square (PLS) with sample are 295 peoples. Finally, the results found that perceived integrity, perceived competence and experience has a positive effect towards consumer’s trust in online shopping. Therefore, confidence (trust) of consumers to shop online will determine the consumer's decision to engage transaction or not. Lack of trust to shop online will reduce the willingness of consumers to do online transaction. Keywords: Perceived Integrity, Perceived Competence, Experience, Consumer’s Trust in Online Shopping
Homogenization has become a common problem in many ancient towns in China during the process of tourism development. One of the reasons for this is the lack of research into the diversity that makes an area or town special. Taking the ancient town of Songkou as an example, this article deconstructs Songkou's tourism image, using the content analysis method to analyze the photos uploaded by tourists on social networking platforms. From the perspective of place, the paper provides a way of deconstructing and reconstructing the ancient town's tourism image, and puts forward a cycle of review "construction - deconstruction - reconstruction" to recheck the image of ancient towns, and emphasizes that different elements and media should be adopted in the creation of ancient towns' tourism image.