what is a marketing case study?
A marketing case study describes a success story between a business and a client. Ideally, the client has recently interacted with your business, and is enthusiastic about contributing a positive message. Choose a client close to your target audience, if possible. Request high-level involvement from the client's side for best results.
Marketing research is a crucial management tool for helping businesses to discover whether or not the product or service that they are providing is actually desired by their customer base.