A Deep Dive into Extreme Television Media Selection
This chapter examines the reasons behind extreme media selection under an “information search” condition. Using mainstream and extreme media content, subjects were prompted to select the media choice they believed would give them the “best information to make their political choices.” Predictors of media selection are replicated here, but Taylor turns to qualitative process tracing to study why people make their media choices and how they feel about those choices afterward. Taylor finds that people selecting into extreme media are entertainment seeking, and that subjects who viewed extreme media found it more entertaining than people who selected into mainstream television news. This chapter deepens our understanding of extreme media selection, and shows that extreme media are an extension of the “infotainment” format television.
Mobile multimedia is getting popular. It is expected that 70% of mobile Internet traffic will be video in 2013. Video traffic is so heavy that effective delivery will reduce total amount of Internet traffic as well as your communication fee. This paper argues that cross-layer design will enable the optimal QoE (Quality of Experience) and QoS (Quality of Service) controls for mobile multimedia services.