The Relation between Pop-Style and Children’s Art
In 1960s, ‘Pop’ as an art trend and design sect, was popular in Europe and America, its popularization, fantastic, humorous features were greeted by many people. Pop artists pursued intuition, and anti-reasonable when they created their works. Children’s art, is interlinked with the Pop Art in anti-reasonable/intuition aspects. Moreover, Children always use bright color, Pop artists also use such skills. As there are many common features in children’s art and pop art, to do research in this two may be helpful for the development and the using of pop art.
In this paper, we study the effects of youth readership, price of advertisements, and audience size on alcohol advertising in 35 major magazines. The regressions also account for readership demographics (adult reader age, income, gender, race), magazine characteristics (newsstand sales, number of annual issues), and type of beverage (beer, wine, spirits). Using count data models, the results indicate significant effects for price, audience size, and adult demographics, but fail to support claims that alcohol advertisers target adolescent readers. Copyright © 2007 John Wiley & Sons, Ltd.