Knowledge integration in a product development organization accompanied by M&A: A case study of a precision device manufacturer
This case study of a precision device manufacturer discusses knowledge integration in a product development organization after M&A. The goal is to contribute to establishment of a methodology that helps to accomplish the purpose of M&A. The special feature is to analyze establishment of a new product development organization, and its entry into a new market from the standpoint of knowledge management.
The formation of purchaser market and the further development of market economy directly contribute to the convertion from "co-existing competition "to "eliminating competition" among enterprises.Along with the entry of WTO,our marketing extent will further step up.To surrive and develop in the more intense competition, enterprises only have to establish either national or international famous brards and form brand strategy ideology .On the basis of analyzing several problems in enterprises such as how to establish famous brand and conduct brand strategy management,the paper presents six strategies.