what is geographic segmentation in marketing
Geographic segmentation is a marketing strategy, whereby prospective buyers are divided on the basis of geographic units, like cities, states and countries.Here is a brief overview about this concept.eographic segmentation in marketing is very important, especially for multinational businesses with global brands. They have to formulate marketing programs, which are intended to lure customers of different geographic units, and are designed after careful study and evaluation.
Lesson Summary. Let's review. Geographic segmentation is when a business divides its market on the basis of geography. You can geographically segment a market by area, such as cities, counties, regions, countries, and international regions.You can also break a market down into rural, suburban and urban areas.eographic segmentation is when a business divides its market on the basis of geography. There are several ways that a market can be geographically segmented.