types market research
Survey research, which is descriptive and cross-sectional in most cases, is an important type of research in marketing. Marketing researchers often survey customers to ascertain their attitudes, preferences, and intentions.
Problem solving[edit] This type of research is done by an individual company for the problem faced by it. Marketing research and market research are the applied research. For eg:- videocon international conducts research to study customer satisfaction level, it will be problem solving research.