Basic Marketing May Be To Blame For Fewer Low-Income Students At Top Universities
Audie Cornish talks to Caroline Hoxby, an economics professor at Stanford University, about her study on expanding college opportunities for low-income students. They discuss how providing low-income applicants with more information about selective college can improve application and acceptance rates.
Commentator Brandt Ayers talks about the survey that ranks his home town at the bottom of the intelligence heap, based on the number of books that residents buy. He says the publishing company that commissioned the survey is hardly in a position to belittle anybody, considering the kind of books it prints .