How much extra money from DST did Fortune predict for 7-Eleven on account of DST?
Retailers, sporting goods makers, and other businesses benefit from extra afternoon sunlight, as it induces customers to shop and to participate in outdoor afternoon sports. In 1984, Fortune magazine estimated that a seven-week extension of DST would yield an additional $30 million for 7-Eleven stores, and the National Golf Foundation estimated the extension would increase golf industry revenues $200 million to $300 million. A 1999 study estimated that DST increases the revenue of the European Union's leisure sector by about 3%.
New Zealander George Hudson proposed the modern idea of daylight saving in 1895. Germany and Austria-Hungary organized the first nationwide implementation, starting on 30 April 1916. Many countries have used it at various times since then, particularly since the energy crisis of the 1970s.