Effects of flow on young Chinese consumers’ purchase intention: a study of e-servicescape in hotel booking context
Abstract Consumers are increasingly booking hotels online, it is crucial for hotel marketers and online travel agents to understand how the online servicescape affects consumers’ online behaviors. The primary objective of this study is to explore how e-servicescape of online hotel booking website affects consumers’ behavior by developing a research model. 439 samples were collected from consumers who used the online hotel booking websites recently. We found that e-servicescape influences consumers’ flow experience and positive affect. Furthermore, flow experience prompts positive affect which in turn, impacts consumers’ behavioral intention. Moreover, flow experience mediates positive affect indirectly influence behavioral intention.
The resources-based cities in the western part of our country have a great dependence on natural resources because the industrial structure is relatively simple, and the original production model has already caused some ecological environment deterioration. In order to maintain sustainable development of regional economy, it is urgent to speed up industrial restructuring and adjustment. Development of eco-tourism industry can change the traditional route,help saving resources, and keep sustainable development of environment. The Liupanshui city is a typical representative of resources-based cities in western range. The present paper aims to make eco-tourism SWOT analysis, to find a proper way for the developent of eco-tourism in order to enhance the social development.