what is perceptual mapping
Perceptual mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers.isplaying consumersâ perceptions of related products is only half the story. Many perceptual maps also display consumersâ ideal points. These points reflect ideal combinations of the two dimensions as seen by a consumer. The next diagram shows a study of consumersâ ideal points in the alcohol/spirits product space.
Perceptual maps are visual graphics designed to plot the relationships between different products and brands as they're associated in the minds of buyers.Perceptual maps are useful in plotting what sorts of products to associate with others, and in laying out a visual of where new products could be introduced.erceptual maps are visual graphics designed to plot the relationships between different products and brands as they're associated in the minds of buyers.