Visual Components of Print Advertising: the U.S. and Korea
This study analyses magazine advertisements from the US and Korea to identify crosscultural similarities and differences in the visual appeal. Specific hypotheses are examined regarding: elements of the visual, the process of visual appeal, and people in the visual.
This paper is about location decisions of Creative Industries and the role played by existent spatial distribution and agglomeration economies of these kinds of activities in order to analyse their location determinants. Our main statistical source is the REIC (Catalan Manufacturing Establishments Register), which has plant-level microdata on location of new plants. Using Count Data Models, our main results show that location determinants are quite similar between both industries and also both non-creative and creative firms are positively influenced by the specialisation level in Creative Industries of municipalities. Moreover, our results provide evidence that the unobserved â€˜creative milieuâ€™ has a limited impact on attracting firms. Keywords: creative industries, creative milieu, count data models, industrial location, agglomeration economies