I was there...... Billy Smith (NYC)
I did it all and loved it all! also got paid for all of it....LOL! - Billy Smith (NYC) still hanging out and traving the world! 3/17/07
Dr. Bill Williams is a master marketer and in this book he doesn't pull any punches.  He tells you the good, the bad and the ugly, so to speak.  That means he share his missteps as well as his successes.  He tells you what to do and gives you the knowledge to be able to do what he has done.  Doctors pay thousands of dollars to consultants who don't have a fraction of the knowledge that this book teaches.  Whether you work with a marketing consultant or not, this book can give you a competitive advantage and using it's principles can virtually assure your success.  Every progressive dental business person should read and study this book, then read and study it again.  S. Kent Lauson, DDS, MS, Orthodontist, Author Straight Talk about Crooked Teeth.