Generic psychotropic medications: issues of cost-effectiveness and patient benefit.
Since the implementation of managed care, clinicians have struggled with ways to provide optimal treatment in a cost-effective manner. With the rising cost of medications, generic substitutes appear to be an answer. Some medications have proven to be less effective in generic form. Consumers may be wary of generics. However, when financially motivated, many people choose generic over brand-name products. With the hope of finding effective medications with fewer side effects, drug companies continue to spend money to find the best solutions. Research in medication efficacy is costly, which is handed over to the consumer. Benefits and efficacy of generics will be discussed.
The company to sensitize environmentally to its potential market can use price, product, distribution and communication. This study provides market-evidence on how to approach Mexican consumers, regarding marketing mix and its effects on organic foods purchase. The main goal is contribute with an analysis of causes-effects on consumer perceptions based in the structural equations model. In order to contrast the hypothesis, data were obtained using a structured questionnaire based on a five-point Likert scale (n=383). We rejected hypothesis 1, the price has a positive and significant effect on organic foods purchase (-0.23, p