ABSTRACT This study reexamines the antecedents and consequences of the value-formation process by simultaneously considering pre- and post-purchase decisions in the restaurant management context. The model in this study integrates brand, price, and risk effects on customer value formation. Variety-seeking behavior in restaurant patronization is also considered to better understand customers' behavioral intentions. Results showed that these variables impacted perceived value and compared value in different ways for pre- and post-purchase decisions. Discussions include the role of each variable in the value process. Managerial implications are addressed and directions for future research are suggested.
Recently, researchers have suggested using destination branding as a powerful marketing tool. Despite its apparent value, there appears to be little applied research on this subject that goes beyond the conventional destination brand image, especially regarding research that combines different brand equity dimensions. This study is designed to address this gap, using the islands of Madeira as a unit of research. For this purpose, a survey was undertaken of 321 tourists, in seven hotels at this destination. Respondents were requested to rate the factors for awareness, image, perceived quality, and loyalty, in a method consistent with the brand equity model, using descriptive analyses and a confirmatory factor analysis. The results show that these four dimensions are relevant for the composition of destination brand equity. Even though image shows the greatest impact, the outcome establishes the need to look beyond brand image.
We show that for basically all states, the evolution of the expectation value of the volume operator in Wheeler-DeWitt and various homogenous isotropic loop quantum comology (LQC) models ($k=0$, coupled to massless scalar field and without cosmological constant) is ill-defined. The expectation value of the volume operator become instantonously infinite during the evolution. The effect is produced by a very long tail in the volume spectrum, that is however semiclassically small and beyond reach of numerical simulations (that is why it went unnoticed so far). This is not necessarily problem of theory but rather it suggests that one should be extremely careful with unbounded observables.