As increasing numbers of consumers use the Internet as a geographically and temporally distributed interactive, multimedia platform to conduct business, new strategic considerations dictate that e-commerce applications afford coordination and collaboration mechanisms. These coordination mechanisms are vital to leverage subgroup preferences and exploit the intelligence embedded in prior transaction histories and experiences. To provide such vital pathways, systems must support the notion of virtual communities of buyers as they cultivate the process of a collective awareness. Virtual communities of buyers and seller offerings can be merged in a single locus, the electronic product catalog (EPC). To coordinate the buyers, the EPC can usefully be extended as a Participatory Product Catalog (PEP) – which combines aspects of product information and community building into a common approach for a modern business medium. This paper will show how the PEP can provide personalization strategies on the basis of cust...
Most e-commerce applications require the collection and storing of information about customers. As a consequence, the performed transactions involve legal issues. For two years, the authors have been involved in a project, which studies the potentials of personalization of e-commerce systems from the particular angle of SMEs. The paper picks up a couple of scenarios that many e-commerce vendors face when implementing personalization on their Web sites. The specific focus of the discussion is the legal use of costumer profiles for e-commerce applications. Since most legal issues are difficult to understand for non-lawyers the paper makes use of a case study, which shows explicitly what ecommerce vendors need to keep in mind when implementing personalization on their Web sites.
Berzelius failed to make use of Faraday's electrochemical laws in his laborious determination of equivalent weights.