Individual responses to climate change: Framing effects on pro‐environmental behaviors
Promoting effective responses to climate change, especially among people who reject its anthropogenic causes, has been challenging. Following a qualitative study, we experimentally induce one of four frames of reference (identity, biodiversity conservation, economic prosperity, and climate change), and assess their effects on participants’ behavioral intentions using three scales (consumption-investment, consumption-reduction, and political participation). The sample (N = 156) included people who thought climate change is natural and those who thought it is human-induced. Results show a significant impact of the identity frame, relative to the climate-change frame, for both consumption scales, in the total sample, and among those who reject the anthropogenic causes. These results offer a way to address behavioral resistances associated with antagonistic views on climate change.
ABSTRACTThis study investigates the structural linkages of product quality, corporate image, store image, and price on customer satisfaction and loyalty towards green products usage in Malaysia. The research used structural equation modelling technique via AMOS 21.0 computer program for data analysis across a sample of 200 university students who applies a green lifestyle, such as purchasing green products which are referring to only retail goods, using recyclable products, and ozone-free products. Empirical analysis divulged that product quality followed by corporate image, store image, and product price jointly affected customer satisfaction in using green products. They are highly concerned that the green store provides a variety of good quality products with good value for money. Marketers should aggressively promote the identification of green products and overcome the problem of just noticeable difference between green product and non-green product among consumers for business sustainability. Empiri...