History repeats itself: tobacco industry's behaviour does not change. -letter-
The author outlines the measures adopted in Hungary in the banning of direct and indirect tobacco advertising. He contrasts this with the Victorian situation and concludes that the industry uses the same strategies, tactics and arguments when trying to preclude stricter regulation. (non-author abstract)
In this paper, we study the effects of youth readership, price of advertisements, and audience size on alcohol advertising in 35 major magazines. The regressions also account for readership demographics (adult reader age, income, gender, race), magazine characteristics (newsstand sales, number of annual issues), and type of beverage (beer, wine, spirits). Using count data models, the results indicate significant effects for price, audience size, and adult demographics, but fail to support claims that alcohol advertisers target adolescent readers. Copyright © 2007 John Wiley & Sons, Ltd.