Notice of RetractionIntegrating Kano's model and quality function deployment to evaluate exposition — From the perspective of exhibitors
This paper shows a new method for integration of Kano's model in quality function deployment (QFD) through a case study of evaluating the 9th China-Asean Exposition. The QFD could help collect customer's needs and translate them into the relative arrangement and management of exposition. But in order to understand the customers' needs accurately, the paper introduces Kano's model so as to distinguish the excitement needs, the basic needs and the performance needs. This methodology has been used in product design and production plan. This study uses it to evaluate that the exposition satisfies its exhibitors' requirements to what extent, which starts a new application field for QFD and Kano's model. Finally, this paper gives some implication advice for the China-Asean Exposition so as to help improve its quality.
Taking the product/service attribute system as a foundation, the article utilizes two-factor theory expanded and means-end theory to establish the product/service positional matrix which is based on customers' cognition object and customers' satisfaction, so as to explore the new method of positioning product/service.