A STUDY ON IMPORTANCE OF MARKETING ETHICS
Ethics is a study of moral principles that guide the conduct. Marketing ethics is an area of applied ethics which deals with the moral principles that guide the conduct of marketing practitioners. The researcher has made an attempt to analyze the various marketing ethical issues and the various guidelines, standards and framework that should govern the business practices. At the end of the article the importance of incorporating marketing ethics in the course curriculum is highlighted.
Introduction 1. Structure: Getting Your Thoughts in a Row 2. Standards: How to Tell Good Buildings from Bad Ones 3. Persuasion: Making a Point with Feeling 4. Criticism: Aesthetics, Analysis, and Public Service 5. Scholarship: Creating Meaning Over Time 6. Literature: The Heart of the Matter 7. Presentation: Showing Your Stuff 8. Social media Conclusion