RESURSE TURISTICE: DE LA "MICUL PARIS", LA MAREA ROMĂ (Touristic Resources: From the "Small Paris" to the Big Rome)
A visit to Rome can reveal not only the uniqueness and the grandeur of the touristic objectives in the capital of Italy, like other cities along the way, but also the way they are emphasized. Rome, Florence, Venice, Wien... each of them represents a chapter in the history of art and not only. Names like Michelangelo and Bernini left their mark forever in towns like Rome and Florence.
This study understands the role of image in changing the preferences of customers towards a particular mall. Data for this study were collected from 750 respondents randomly selected from selected ten malls in NCR Delhi (India). All the findings indicate that there exists a unique combination of the desired shopping environment and product-price-promotion factors which enhances the image of the mall based on attitude towards retail prices, products, store layout and facilities through Likert-scale. While the average of both the factors as well as deviations found in the study was modest, the findings provided information in regards to the combination of store attributes and shopping orientations which results in changing the preferences of customers towards a particular mall. In light of existing literature, the implications of our findings for mall developers and managers are presented and the study’s limitations and future research directions have also been addressed.