Different Demands of Chinese and Western Body Culture on Health
From the angles of philosophical concept,manifestation of body,criterion of health,method of exercise etc.,it traced hack to the historical formation of the Chinese and Western health concept and different demands of the Chinese and Western body cultures on health:the Western made publicly know the right of body,while China explained the internal pursuit pf body perfection with the situation of harmonious body;and put forward that it's necessary to base ourselves on the modem language environment to scrutinize the cultural connotation of health and give greater scope to the internal spirit of the Chinese traditional body culture,so as to proffer a culturalogic reference for carrying out"the plan of promoting health"in China.
This study analyses magazine advertisements from the US and Korea to identify crosscultural similarities and differences in the visual appeal. Specific hypotheses are examined regarding: elements of the visual, the process of visual appeal, and people in the visual.