what is perceptual mapping
Perceptual mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers.isplaying consumers’ perceptions of related products is only half the story. Many perceptual maps also display consumers’ ideal points. These points reflect ideal combinations of the two dimensions as seen by a consumer. The next diagram shows a study of consumers’ ideal points in the alcohol/spirits product space.
Mapping Document. The Mapping Document is a tool used to bridge the gap between exchange data and the data objects reused from the NIEM data model. The Mapping Document is a standardized document used to identify how exchange data aligns to, or “maps,” and reuses NIEM data objects.The Mapping Document is a local ‘data dictionary’ of NIEM XML data objects, local exchange data objects, and the relationship between the two.he Mapping Document is a tool used to bridge the gap between exchange data and the data objects reused from the NIEM data model.