STRATEGI PEMASARAN UNTUK MEMPERTAHANKAN MARKET LEADERSHIP
The increasing construction projects of office buildings that look very significant in Indonesia especially in Jakarta have made office furniture industry become more interesting. This case certainly become a gold opportunity for office furniture companies such as “X”, but on the other hand, local companies also faced with bold competition from foreign countries, especially from China. “X” is one of the oldest player in office furniture industry and also a market leader in the industry. It’s also faced by a very tight competition both from local and abroad. It is very important for “X” to expand its market share. The purpose of this study is to analyze the suitable marketing mix strategy to obtain market leadership in furniture business.
Production planning is one of the important activities in the company, each of its activities involve decision making. To be able to meet the ::: demand of its customers continuously, companies must have good planning. Therefore, this paper discusses the application of Fuzzy ::: inference system Tsukamoto for decision making in production planning at the company's crude palm oil [CPO). The purpose of this ::: research is to assist the production manager to determine the optimal number of CPO production, so that it can more effectively and ::: efficiently. Data on production, inventory and demand in 2014 as inputs. There are three steps to solve the problem using FIS Tsukamoto ::: i.e. Fuzzification, Inference and Defuzzification. The result obtained is the number of optimal inventory and production as well as higher ::: profit