The Effects of Consumers’ Perceived Value and Satisfaction on the Purchase Behavior Towards Biotechnology-Derived Health Products
In this study, consumers’ perceived value of branded products is regarded as their overall evaluation of the brand according to currently available information. When consumers develop favorable perceived value for a brand, their satisfaction with the brand’s product increases accordingly, thus prompting purchase behavior. This study adopted a reliability and path analysis to test the research hypotheses. The findings of this study indicate that perceived value positively influences customer satisfaction, and customer satisfaction positively influences purchase behavior. However, perceived value does not significantly influence purchase behavior.
This report is a reflection about the living process of migrating families established in the city periphery, their relation with their physical space as well as their health. Based on Foucault, the author searches to analyze what power and health concepts permeates the relationship of government agencies appeals to a charitable ethic, making use of disciplinary power. In order to construct a true citizenship it is necessary to think beyond a charitable or disciplinary ethic, opening space to the real dialogue between the parties...