Relationship Between Customer Satisfaction and Loyalty on the Internet
Purpose ::: Although the relationship between satisfaction and loyalty has been the focus of a good deal of research, the complex nature of that relationship continues to pose a good many unanswered questions. The present study proposes a four-way classification of the perspectives that tend to be taken by researchers on the said relationship. By theoretically and empirically reviewing these four approximations in an on-line context, the study aims to clarify the nature and strength of the relationship between these two variables.
This paper analyses the emergence of networks and associations as well as the importance of their development within tourism as a possible reaction to the challenges posed by the constant changes in the global markets. The recent development of information- and communication technologies has been unparalleled in the history of the tourism industry. This paper introduces the link between ICT and tourism – through the development of cross-border tourism regions – in the Carpathian Basin.