An Analysis of Marketing Service Cost and Customer Cost
Service cost and customer cost altogether influence the purchase action of consumers .Service cost covers all kinds of expenses during pro-sale ,sale and post-sale ,which is direct ratio with customer purchase .However ,consumer cost is an inverse ratio with the purchase .This consumer cost consists of monetary cost ,time cost ,physical and mental cost .Then what is appropriate between these two ,is being discussed is this paper.
T he 7th Annual 1998 Health Care Forecast Conference [ California, US; February 1998 ] was attended by various US and Californian government and business leaders and academics, and provided a venue and platform for speakers and participants to share their perspectives and forecasts on key economic and political issues which impact on US healthcare. The meeting, entitled ‘Winners and Losers Under Managed Care’, was sponsored by the Graduate School of Medicine at the University of California at Irvine. During one session at the conference, Susan Rucker, Partner and National Industry Director for Providers in KPMG’s Health Care Practice, presented the findings of the first comprehensive study of the impact of consumerism on the US healthcare industry.