Impact of select Nationalised Banks Marketing strategies - A Demographic Perspective
Understanding the needs, desires and problems of customers and redefining the business operations for satisfying customers’ needs are the major challenges facing the banks. Marketing strategies has thus emerged as an important element in the activities of banks. Demography is the study of the vital and measurable statistics of a population. demographic variables include age, gender, marital status, family size, family life cycle, income, occupation, education, religion, race, generation, nationality, social class, etc., The study was a Descriptive study and conducted on basis of the marketing Strategy adopted by the select Nationalized Banks in India. The major findings of the study paved the way for the emergence of some useful suggestions to the marketing strategies of financial services in banking industry.
This paper uses the methods of interviewing,literature review and logical analysis to study the situation and characteristic of nationwide fitness campaign in China.It discusses the ways of introducing sports to life and puts forwards four ideas to realize the aim.