THE QUALITY OF FORTUNE 500 B2C E-COMMERCE WEB SITES: AN EXPERIENTIAL ASSESSMENT BY ONLINE SHOPPERS
This study presents the findings of the quality of the 107 Fortune 500 B2C e-commerce Web sites. Eight key quality factors used for measurement are communication, navigation, graphics, texts, interactive shopping, sales promotions, customer service, and overall satisfaction. A total of 321 student online shoppers participated in the study. The findings indicate that the Fortune 500 B2C sites satisfied online shoppers in six of the eight quality factors; however, none of these six factors made online shoppers very satisfied. Customer service and sales promotions were not as attractive as the other quality factors to online shoppers.
With the use of data and concrete examples, such as ::: a mini-case study, and a focus on the top 20 global players, this ::: thesis aims at tackling Capex issues in the telecom industry by ::: covering: – Uses, levels, inefficiencies in Capex management, ::: notably via insider perspective, and their impacts on capital ::: allocation; – Financing of Capex via debt and the recent ::: development of asset monetization; – Specific trends (NSA, VNOs) ::: and M&A in the telecom industry and their impacts on Capex, via ::: the case study of the French SFR-Numericable ::: transaction.