Gender Analysis of Novel Narration of The Mother as a Slave——And the comparison with The Quick's Wife
The identity of the author of The Mother as a Slave,as a male,constrains the text to some extent,making the gender signs of his life and spirit experiences part of the rich information in the text.It further affects the form of the novel:the characters' appellations show the narrator's gender consciousness;there is ideological relationship in gender between the observer and the object of the novel;the voice which the narrator hides deliberately usually implies some gender meanings.
By opening with a story, this article mildly subverts the typical conventions adopted by journal article writers. It is a direct response to calls from within management and marketing studies to embrace alternative modes of expression. Blurring fact (distilled from the findings of in-depth qualitative research) and fiction (distilled from our fevered imaginations), our case study-based story presents the twisted tale of a consumer profiled. By connecting dimensions of marketing, consumption, research, and practice, we seek to question whether digitally-equipped marketers can ever understand the true nature of today's inscrutable consumer.