Correcting misconceptions is no work for amateurs. And, by “amateurs,” I mean those who have not read Judith Martin’s Miss Manner’s Guide to Excruciatingly Correct Behavior (1982) and Dale Carnegie’s How to Win Friends and Influence People (1936).
Recent studies have stressed the importance of disseminating behavior analysis to a more diverse audience and have provided ways to do so effectively. General science publications offer an attractive venue for communicating with a scientifically educated public. The present study examines behavior analysis research published in Science Today and Research Fapesp, monthly general science publications published by the Brazilian Society for the Advancement of Science and Sao Paulo Research Foundation, respectively. Behavior analytic terms were searched in issues published from 2003 to 2014, along with psychoanalytic terms as a comparative measure. Only 13 behavior analysis articles were found, while psychoanalytic articles totaled 150. Six of the behavior analysis articles misconstrue fundamental concepts of behavior analysis. The study recommends that behavior analysis researchers extend the dissemination of their findings outside the box.
This paper summarizes models of estimation and analysis for the measure of consumer food preferences originally derived by Manly et al. (1972) and further developed by Chesson (1978). Unlike many alternative measure this measure of preference does not change with changes in food densities unless consumer behavior also changes. This measure is shown to relate in a simple way to parameters, such as clearance and attack rates, which appear in certain commonly used models of foraging behavior. See full-text article at JSTOR