define production and marketing management
Marketing Management Definition. Marketing is the process used to determine what products or services may be of interest to customers and the strategy to use in sales, communications and business development (Kotler et al. 1996).
1 Marketing Operations, in the context of Marketing Resource Management practice, was introduced for the first time in a book by Jansen and Riemersma, Marketing Resource Management: The Noble Art of Getting Things Done in Marketing.2  Efficiently.lso in 2007, the Journey to Marketing Operations Maturity study by Marketing Operations Partners published an MO framework with marketing strategy and guidance supported by ecosystem alignment, leading to marketing processes and metrics supported by technology and infrastructure management.