INTRAPERSONAL INTELLIGENCE AND MOTIVATION IN FOREIGN LANGUAGE LEARNING
The Multiple Intelligences Theory proposes a pluralistic view of mind which takes into account people have different cognitive potential. Thus, suggests the existence of at least eight intelligences of equal rank: the linguistic, logical-mathematical, musical, bodily-kinesthetic, spatial, intrapersonal, interpersonal and naturalist intelligence. This study proposed a programme based in the intrapersonal intelligence in order to increase the students motivation. The result have shown that a methodology which develops the intrapersonal intelligence helps the students to know himself and hence apply this knowledge to develop learning strategies based on their strong points.
Because of many people' s misunderstanding of integrated marketing communication and its applica- tion,the essay mainly narrates the essential contents of integrated marketing communication and how to apply it reasonably and also points out the range of application in view of the current situation in China.