On marketing of cultural brand in rural ecological tourism.
In this paper,the mechanism of the culture brand marketing of rural ecological tourism depends on the demand of self-realization,culture potential difference,ecological reversion,diversity of rural ecosystem and pursueing to brand strategy.Some factors impacting the sustainable development of rural tourism are comparable advantage of regional characters,main body of exploiture,relation between exploiting and protection and the extension of brand etc..Some countermeasures and suggestions are put forward to construct the cultural brand of the rural ecological tourism,such as,to innovate government capacity;to reinforce the eco-management and unbalance project and to carry out the brand marketing strategy and to build the regulation and criterion etc..
This paper explores the effects of a major life transition or period of liminality on bridal ::: consumer behaviour and her associated consumption. The findings of a qualitative study ::: expose evidence of two distinct consumption patterns those of symbolic consumption and ::: self-gift giving.