define demand analysis
A: Demand analysis is a marketing study used to determine what type of customers are willing to buy a particular product and how many units they are likely to buy and at what price range. This information is then used to plan advertising strategies, determine selling cost and make product modifications.
Demand -Based Pricing Demand-based pricing, also known as customer-based pricing, is any pricing method that uses consumer demand â based on perceived value â as the central element. These include: price skimming, price discrimination, psychological pricing, bundle pricing, penetration pricing, and value-based pricing. Pricing factors are manufacturing cost, market place, competition, market condition, and quality of the product.