New voice of consumerism must be heard in changing healthcare market
T he 7th Annual 1998 Health Care Forecast Conference [ California, US; February 1998 ] was attended by various US and Californian government and business leaders and academics, and provided a venue and platform for speakers and participants to share their perspectives and forecasts on key economic and political issues which impact on US healthcare. The meeting, entitled ‘Winners and Losers Under Managed Care’, was sponsored by the Graduate School of Medicine at the University of California at Irvine. During one session at the conference, Susan Rucker, Partner and National Industry Director for Providers in KPMG’s Health Care Practice, presented the findings of the first comprehensive study of the impact of consumerism on the US healthcare industry.
After researching the famous medium's operation and inspecting the competitions in the media market,this article draws a conclusion that nowadays the medium in the world facts an especial phase that survival is the fittest,warrior is the respectable and the stronger is the winner.Based on the analysis above,the article provides several elicitation methods that can be useful to media competition.