Study of Online Impulsive Purchasing Behavior
Traditional impulsive purchasing behavior accounting for 30%～50% products selling also emerges in Internet.With more and more enterprises sell their product online,how to use websites to attract consumers and stimulate them to purchase impulsively has become the focus of practices and researches.Now the study of the online consumer impulsive behavior has made little progress.This paper tries to follow the traditional researches of impulsive behavior and analyses the research status of online impulsive purchasing,in particular the formation mechanism of online impulsive purchasing.Then,based on the limitations of existing studies a prospect on the further study in this field is suggested.
This research examines the overall and relative effects of the elements of Hirschi's Social Bonding Theory on four separate measures of deviance using data drawn from a sample of 3065 adolescents. ...