Projected and perceived image of Spain as a tourist destination for British travellers.
This paper discusses the concept of tourist destination image, and in particular the relationship between the perceived and projected image of Spain in the British market. The projected image was obtained through an analysis of the principal sources of secondary information on the promotion of Spain, while the perceived image was obtained from a study carried out among 120 British tourists. Evaluation of destination attributes and positioning of Spanish tourist areas provided useful results of the perceived image. Some differences were noted between the projected and the perceived image of Spain. The paper concludes by recommending a consumer-focused orientation in marketing strategies.
ABSTRACT A passive solar residence under construction in Porto, Portugal, is presented. The residence is described in detail, including floor plans, construction materials used and passive systems selected for each space in the house. Predicted performance of its solar systems is also indicated. The objectives of this research are indicated, together with some of the experimental and mathematical means that will be used to accomplish them.