LibGuides: Drinking Vessels Through History: Trade Catalogs
Introduction to library resources on history of drinking vessels, including goblets, beakers, cups and other drinking vessels. More information is available through the library catalog or by using the Rakow's Ask a Librarian service. Trade catalogs that contain goblets
In this paper, we study the effects of youth readership, price of advertisements, and audience size on alcohol advertising in 35 major magazines. The regressions also account for readership demographics (adult reader age, income, gender, race), magazine characteristics (newsstand sales, number of annual issues), and type of beverage (beer, wine, spirits). Using count data models, the results indicate significant effects for price, audience size, and adult demographics, but fail to support claims that alcohol advertisers target adolescent readers. Copyright © 2007 John Wiley & Sons, Ltd.