Identifying annual variations in the spending behavior and economic impacts of day trippers to Sacramento, California, USA
‘Day tripper’ is an emerging distinct market segment in tourism that has received little attention in research literature. This study analyzes the spending behavior and economic impact of day trippers to Sacramento County, California, USA. An average day tripper is found to be between 39 and 45 years of age and is a self planner with vacation being the main purpose of visit. The results indicate that younger day trippers in the higher income bracket have a higher propensity to spend. Leisure is the main purpose of travel for the majority of the day trippers. Furthermore, day trippers generate significant economic impacts with a maximum contribution from the leisure day trippers. The study findings provide a better understanding of the day tripper market to tourism marketers.
Homogenization has become a common problem in many ancient towns in China during the process of tourism development. One of the reasons for this is the lack of research into the diversity that makes an area or town special. Taking the ancient town of Songkou as an example, this article deconstructs Songkou's tourism image, using the content analysis method to analyze the photos uploaded by tourists on social networking platforms. From the perspective of place, the paper provides a way of deconstructing and reconstructing the ancient town's tourism image, and puts forward a cycle of review "construction - deconstruction - reconstruction" to recheck the image of ancient towns, and emphasizes that different elements and media should be adopted in the creation of ancient towns' tourism image.