Constructing the Core Competence of Budget Hotel with Enterprise Culture
This paper analyzes the budget hotels' rapid development in China and the test and challenge which their competitiveness in the market faces.Such problems as the weakening of advantage of low cost,homogenous competition,lack of talents and non-standard service have driven budget hotels into the expansion of their enterprise culture construction connotation to cultivate and attract talented personnel and boost their service innovation.On this basis,this paper argues that the key to constructing enterprise culture lies in the "root",namely the unification of the values from the enterprise and its employees.
Achieving destination appeal and a competitive edge is a priority aim of tourist destination managers. The objective of this study is to help explain the formation of brand equity as a competitive ...