COMPETITIVENESS ANALYSIS OF AGRICULTURAL ENTERPRISES OF DIFFERENT LEGAL FORMS AND WAYS OF INCREASING COMPETITIVE POSITIONS
This article is a study of competitiveness of agricultural enterprises of different legal forms using the author's own assessment procedure based on matrix-rating method with integral index. Ranging of agricultural enterprises according to their level of competitiveness has been done, preferred forms of economic activity in current conditions and trends of increasing their competitive positions have been defined. Author makes a conclusions about different influence of the studied factors on competitiveness of agricultural enterprises of different legal forms. The greatest influence is done by the provision of resources of enterprises, because it affects the quality and quantity of output.
Although relationship marketing has received much attention in recent years, most of the literature focuses on benefits the firm receives from developing relationships with customers. A comprehensive model explicitly considering both the benefits and barriers of such relationships from the customer’s perspective has not been proposed. To address this gap in the literature, this chapter develops an integrative theory of customers’ motivations to participate in relationships with companies. In particular, the authors review the existing literature on customers’ relational motivations for participating in business exchanges and subsequently present an integrative model of both benefits and barriers to such relationships from a customer perspective. They then report the results of a study examining a portion of the relational benefit side of the model. Finally, implications for the management of relationships with customers are discussed.