what is contemporary marketing management
What is Contemporary Marketing. 1. Holistic vision that enhances that all marketing is important and requires the development and implementation of programs, processes, and activities with the recognition of their breadth and interdependencies of its effects long-term. Learn more in: Impact of 2.0 on Contemporary Marketing.
Marketing is the study and management of exchange relationships. The American Marketing Association has defined marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large..