Cosmetic surgery advertising exposure, attitudes toward the surgery and surgeons, and perceptions of the advertisement features
ABSTRACTIntroduction: Empirical research on cosmetic surgery advertisements is scarce, in spite of their increasing visibility and ensuing ethical controversies. In the current study, the effects of cosmetic surgery advertising on perceived benefits, risks, acceptance of cosmetic surgery and attitudes toward cosmetic surgeons were examined. Additionally, audience perceptions about the information utility of 27 common elements of cosmetic surgery advertisements were inquired.Method: A web-based cross-sectional survey was conducted with a convenience sample of 343 college students.Results: Exposure to cosmetic surgery advertisements was positively related to perceived benefits and surgery intention, but not related to perceived risk. Compared with doctors in general, cosmetic surgeons were trusted less, though exposure to cosmetic surgery advertisements improved some perceptions about cosmetic surgeons. Among the 27 elements examined, surgeon's education and training, price, financing options, before-and-af...
Based on the landscape characteristics of city block,a grade appraisement index system on effect of aesthetic of city block was point-ed out.And based on the system,the indistinct synthesis appraisement model was pointed out.The garden landscape effects of aesthetic per-ception of the People’s Hospital of Fangcheng County were appraised by using this model.