Study of Factors Influencing Online Auction Customer Loyalty, Repurchase Intention, and Postitive Word of Mouth: A Case Study of Students from Universities in Taipei, Taiwan
The study aims to find out the factors that keep people repurchasing and remaining loyal to the auction websites. The objectives of the study are to identify the customer loyalty, repurchase intention and positive word of mouth via online auctions in Taiwan. It hopes to study the relationship between e-service quality and e-recovery service quality dimensions toward bidder’s disconfirmation. The data was collected from 400 online auction bidders in Taipei, Taiwan. The result shows that there’s a direct link between satisfaction and customer’s loyalty, repurchase intention, and positive word of mouth. The findings might prove and help the online auction websites to gain a better knowledge of what measures they should take to increase the users’ loyalty towards the websites.
From the angle of spatial and time dimension,this paper uses CCR and BCC model of Data Envelope Analysis(DEA) method to analyze the efficiency of telecom economy in our country.The results show that the efficiency of telecom economy has been improved year by year,especially rapidly in the eastern,central and western regions,and the telecom economy has grown in the most suitable investment scale and condition from 1998.China's telecom market has just undergone a remarkable period of rapid technological progress.AS a result,the growth of telecom market can be brought about by adopting new and innovative technologies.The conclusions can provide theoretical basis for strategic decisions for the relevant telecom supervision departments.