INTENTION AND INTERPRETATION IN THE STUDY OF COMMUNICATION
ABSTRACT In the writers’ previous article (Thompson, Baggaley & Jamieson, 1975) the study of communication was discussed in terms of two concepts relevant to educational television: representation and review. In their second paper they explore the problems of television production further, introducing two new concepts, of intention and interpretation, and outlining the conflict that may arise between them in practice.
To meet the requirement of information times,we should specify the features of information retrieval course of colleges and universities,construct synchronous network operation environment,reform teaching content and examining method,and improve the quality of teaching staff.