Interestingly, the Wiccan mail was friendly, polite, and informative.
The Wiccan mail was personable, respectful, and educational.
As it turns out, Big Tobacco was ambivalent about the safe-cigarette projects because they exposed the industry to an uncomfortable double  Making a safer cigarette is tantamount to confessing that regular cigarettes are dangerous when taken as directed, something the industry had spent billions denying.