Also, it states that the proposed rule has been designed to minimize the impact on small entities while retaining the benefits of encouraging television broadcast programming that satisfies the requirements of the Children's Television Act of 1990.
The rule might encourage broadcasting in line with the law.
The burden hours are not higher because, with the varied compliance dates for the labeling, many manufacturers will be able to change the labels as part of the usual and customary business practice of redesigning the labels and therefore no additional burden is incurred.