The Thunderbird, Desert Inn, Sahara, Sands, and Riviera hotels were erected during this period, luring a curious clientele drawn by tales of all-night partying, exclusive entertainment, and cheap accommodations.
Several other holds were built which attracted people on the basis of affordability and nightlife.
If the latter has drawn on the riches of the seas, Milan and Turin, in close contact with France and Germany just across the Alps, have had the added underpinning of a flourishing agriculture in their Po valley hinterland.