A cowboy is desperately grasping too the reigns off a horse that is trying to buck him off at a rodeo.
A man is attempting to win a ridding content in a rode.
And as Jonathan Rauch taught us, when someone tells us that his world is populated by remarkably eloquent people who always happen to say exactly what makes the storyteller look good, we are well advised to ask whether that world exists only in his, er, perceptions.