[header] How to sell print advertising [title] Have eye-catching copy in headlines and subheads. [step] The headlines in your advertisements should stop readers in their tracks and attract a lot of attention. They should also effectively summarize the selling message and stimulate interest in the proposal embedded in the ad.
[header] How to sell print advertising [title] Have eye-catching copy in headlines and subheads. [step] The headlines in your advertisements should stop readers in their tracks and attract a lot of attention. They should also effectively summarize the selling message and stimulate interest in the proposal embedded in the ad.
Headlines, also known as taglines, usually appear in large, bold font and are best when they are short and snappy. [substeps] The subheads should then elaborate on the headline. For example, an ad that supports animal control will not sell for nothing. [title] Include your name and contact information in your advertisement if it comes to that. For example, a headline that states " survival guide makes 87 people " would be appealing to readers and pump interest in your ad. [substeps] Good headlines will encourage readers to pick up on the content reading into the ad's headlines, without making it indigestible. [substeps] Never a bad headline, since this will attract attention to the issue. If it's had a rough sell, you have to leave the readers with explicit reasons why the ad should make sense.