[header] How to write ad copy [title] Target the customer. [step] Ask yourself what kind of customer you want to attract. Once you have a firm picture of that customer, put yourself in his or her shoes.
[header] How to write ad copy [title] Target the customer. [step] Ask yourself what kind of customer you want to attract. Once you have a firm picture of that customer, put yourself in his or her shoes.
Decide if people in your field would be willing to write a cover letter for you/your business. For example, if you have little to do with lawn mowers but happen to know a neighbor with one, you could target a local thrift store instead. What is his or her salary? What are your goals and needs for you posting and taking their ad copy? Get references for yourself, your team and your letter. [substeps] Have a supportive staff member in charge of the printing and preparation process so that the customer will have a reliable source of reference when you publish the ad. [substeps] What do they want? What interests them? The words used to appeal to an upscale professional can be different than a college student. To know your customer is to be able to know what words to use in writing great ad copy. If you have more experience, use that knowledge to prepare your ad copy. You don't want to simply copy something that you know about or a customer already has the material skills to produce your product.