[header] How to write a strategic communications plan [title] Define your message. [step] There needs to be a clearly defined message you want to send during your strategic communications campaign. Whatever that message is, keep it simple.
[header] How to write a strategic communications plan [title] Define your message. [step] There needs to be a clearly defined message you want to send during your strategic communications campaign. Whatever that message is, keep it simple.
You don't need to break into every single detail but do have a very general idea of what you're going to do. [substeps] Think of several basic and clearly worded reasons. Try to condense it into a short phrase or sentence. This will be the big idea you keep coming back to. It can be clearly explained in detail or it can include how to phrase it. [substeps] For example, imagine you're writing a strategic communications plan to send to a large number of people. [substeps] You want to be as specific as possible. You don't want to use words or sentences that rhyme or don't fit the context.