In 2012, Neilsen conducted a study showing that 92% of consumers trusted recommendations from individuals over brands.
ໃນ 2012, Neilsen ໄດ້ດໍາເນີນການສຶກສາ ສະແດງໃຫ້ເຫັນວ່າ 92% ຂອງຜູ້ບໍລິໂພກເຊື່ອຖືຂໍ້ສະເຫນີແນະຈາກບຸກຄົນທົ່ວຍີ່ຫໍ້.