Figure 4.21: Screenshots from the social influence conditions in the MusicLab experiments (Salganik, Dodds, and Watts 2006). In the social influence condition in experiment 1, the songs, along with the number of previous downloads, were presented to the participants arranged in a 16 X 3 rectangular grid, where the positions of the songs were randomly assigned for each participant. In experiment 2, participants in the social influence condition were shown the songs, with download counts, presented in one column in descending order of current popularity.
ຮູບ 4.21: ພາບຈາກສະພາບອິດທິພົນທາງສັງຄົມໃນການທົດລອງ MusicLab (Salganik, Dodds, and Watts 2006) . ຢູ່ໃນສະພາບມີອິດທິພົນທາງສັງຄົມໃນການທົດລອງ 1, ເພງ, ພ້ອມກັບຈໍານວນການດາວໂຫລດທີ່ຜ່ານມາ, ໄດ້ຮັບການນໍາສະເຫນີໃຫ້ຜູ້ເຂົ້າຮ່ວມຈັດລຽງເປັນ 16 X 3 ຕາຂ່າຍໄຟຟ້າມຸມສາກ, ບ່ອນທີ່ຕໍາແຫນ່ງຂອງເພງໄດ້ຖືກມອບຫມາຍໃຫ້ເຂົ້າສໍາລັບຜູ້ເຂົ້າຮ່ວມແຕ່ລະຄົນ. ໃນການທົດລອງ 2, ຜູ້ເຂົ້າຮ່ວມຢູ່ໃນສະພາບມີອິດທິພົນທາງສັງຄົມໄດ້ຮັບການສະແດງໃຫ້ເຫັນເພງ, ມີການນັບດາວໂຫລດ, ນໍາສະເຫນີໃນຫນຶ່ງຄໍລໍາໃນ descending ຄໍາສັ່ງຂອງຄວາມນິຍົມໃນປັດຈຸບັນ.