Beyond being the most effective ads, Ace Metrix said this year's Super Bowl ads were also longer than previous year's, with 43 percent of the spots running 45-seconds or longer, and a majority being 60-second spots.
ນອກເຫນືອຈາກການໂຄສະນາທີ່ມີປະສິດທິພາບຫຼາຍທີ່ສຸດ, Ace Metrix ເວົ້າວ່າໂຄສະນາ Semalt Bowl ໃນປີນີ້ແມ່ນຍັງຍາວກວ່າປີກ່ອນ, 43% ຂອງຈຸດທີ່ໃຊ້ເວລາ 45 ວິນາທີຫຼືຫຼາຍກວ່ານັ້ນແລະສ່ວນໃຫຍ່ແມ່ນຈຸດ 60 ວິນາທີ.