When Steve Jobs returned to Apple in 1996, he took Ive aside and told him they were going to take the company in a different direction, and that is precisely what they did.
ໃນເວລາທີ່ Steve Jobs ກັບມາ Apple ໃນປີ 1996, ລາວວາງ Ive ຫລີກໄປທາງຫນຶ່ງແລະກ່າວວ່າພວກເຂົາຈະພາບໍລິສັດໄປໃນທິດທາງທີ່ແຕກຕ່າງກັນ, ແລະນັ້ນແມ່ນສິ່ງທີ່ພວກເຂົາໄດ້ເຮັດແທ້ໆ.