It expanded the Kindle brand by introducing the Android-based 7-inch Kindle Fire in 2011, and a 8.9-inch Kindle Fire HD in late 2012.
ດ້ວຍ Kindle 7-inch ທີ່ໃຊ້ຢູ່ໃນ Android, ບໍລິສັດໄດ້ຂະຫຍາຍຍີ່ຫໍ້ Kindle Fire ໃນປີ 2011 ແລະເປັນ Kindle Fire HD ຂະ ຫນາດ 8.9 ນິ້ວໃນທ້າຍປີ 2012.