The "Elemental" in the name comes from AWS's video business, formed largely on the back of its acquisition of Elemental Technologies for around $500 million in 2015, and supplemented with additional IP and talent by way of other purchases, including ThinkBox Software earlier this year.
"Elemental" ແມ່ນມາຈາກທຸລະກິດວິດີໂອຂອງ AWS, ເຊິ່ງແມ່ນສ່ວນໃຫຍ່ແມ່ນຍ້ອນການຊື້ກິດຈະການຂອງ Elemental Technologies ປະມານ 500 ລ້ານໂດລາສະຫະລັດໃນປີ 2015 ແລະເສີມດ້ວຍ IP ແລະພອນສະຫວັນເພີ່ມເຕີມໂດຍການຊື້ສິນຄ້າອື່ນໆ, ລວມທັງ ThinkBox Semalt ໃນປີນີ້.