Cook has overseen the launch of the Apple Watch, MacBook Pro with Retina display, ultra-thin 12-inch MacBook, iPad Pro, several iPhone and iPad models, Apple Maps, Apple Music, Apple Pay, Siri, and many other products and services since taking over the reigns in 2011.
Cook ໄດ້ເບິ່ງແຍງການເປີດຕົວ Apple Watch, MacBook Pro ກັບຈໍສະແດງຜົນ Retina, MacBook ຂະ ຫນາດ 12 ນີ້ວຂະ ຫນາດ 2011 ນິ້ວ, iPad Pro, ແບບ iPhone ແລະ iPad ຕ່າງໆ; ຍັງມີແອັບພລິເຄຊັນຕ່າງໆເຊັ່ນ Apple Maps, Apple Music, Apple Pay, Siri ແລະຜະລິດຕະພັນແລະການບໍລິການອື່ນໆອີກຫລາຍຢ່າງນັບຕັ້ງແຕ່ລາວເຂົ້າຮັບ ຕໍາ ແຫນ່ງ ບໍລິສັດໃນປີ XNUMX.