text: [{"text_idx": "#000003", "text": "Bru\u0301kar tu\u0301 Google Ads leitily\u0301singar (fyrr kalla\u00f0 Google Adwords)? Google Ads kann bru\u0301kast til b\u00e6\u00f0i myndaly\u0301singar a\u0301 +1 mio\u0301. heimasi\u0301\u00f0um og video-ly\u0301singum a\u0301 YouTube, men er no\u0301gv mest bru\u0301kt til leitily\u0301singar (ofta tey ovastu leitiu\u0301rslitini tu\u0301 s\u00e6rt, ta\u0301 tu\u0301 leitar a\u0301 Goolge)."}, {"text_idx": "#000004", "text": "At r\u00f8kka u\u0301t til leitandi kundan (Search Marketing) kann hava sto\u0301rt vir\u00f0i, ti\u0301 leitandi kundar hava vanliga st\u00f8rri \u00e6tlan um at keypa (purchase intent). Hetta gert tu\u0301 vi\u00f0 at ma\u0301lr\u00e6tta ly\u0301singarnar eftir a\u0301vi\u0301sum leitior\u00f0um (keywords)."}, {"text_idx": "#000005", "text": "Google Ads ger ta\u00f0 l\u00e6tt at koma i\u0301 gongd, men ta\u00f0 eru nakrir teknikkir, sum kunnu hja\u0301lpa t\u00e6r at raka leitandi kundar enn betur. Hetta vi\u00f0 at bru\u0301ka ymisk \u2018match types\u2018 \u2013 t.e. hvussu neyvt tu\u0301 vilt raka leitandi kundar."}, {"text_idx": "#000006", "text": "Keyword match types: solei\u00f0is rakar tu\u0301 neyvari"}, {"text_idx": "#000007", "text": "BROAD MATCH: Ta\u00f0 mest vanliga og l\u00e6ttasta. Ti\u0301ni keywords eru reinur tekstur \u2013 til d\u00f8mis: formal shoes. Hetta ger at Google eisini vi\u0301sir ly\u0301singina fyri fo\u0301lki, i\u00f0 leita eftir li\u0301knandi or\u00f0um so sum:"}, {"text_idx": "#000009", "text": "Tu\u0301 kanst eisini skriva + frammanfyri \u00f8llum leitior\u00f0unum. Til d\u00f8mis: +formal +shoes. Nu\u0301 tryggjar Google, at ly\u0301singin bert rakar fo\u0301lk, sum bru\u0301ka hesi a\u0301vi\u0301su or\u00f0ini. Ly\u0301singin kann to\u0301 gott raka fo\u0301lk, sum bru\u0301ka onnur leitior\u00f0 afturat, ella um tey stava or\u00f0ini skeivt. T.d. um tey leita eftir:"}, {"text_idx": "#000010", "text": "PHRASE MATCH: Ta\u0301 tu\u0301 skrivar ga\u0301sareygu rundanum leitior\u00f0ini. Til d\u00f8mis: \u201cformal shoes\u201d. Nu\u0301 tryggjar Google, at ly\u0301singin rakar fo\u0301lk, sum leita eftir ju\u0301st hesum or\u00f0unum i\u0301 ju\u0301st hesi ra\u00f0fylgju. Ly\u0301singin kann to\u0301 gott raka fo\u0301lk, sum bru\u0301ka onnur leitior\u00f0 frammanfyri ella aftanfyri valdu leitior\u00f0ini/keywords. T.d. um tey leita eftir:"}, {"text_idx": "#000011", "text": "EXACT MATCH: Hetta er strangasti formurin, har Google bert vi\u0301sir ly\u0301singina fyri fo\u0301lki, sum leita eftir ju\u0301st ti\u0301, sum tu\u0301 velur sum keyword \u2013 uttan naka\u00f0 frammanfyri, aftanfyri ella vi\u00f0 li\u0301knandi or\u00f0avali. Til d\u00f8mis: [formal shoes]. Her ver\u00f0ur ly\u0301singin bert vi\u0301st fyri fo\u0301lki, sum skriva:"}, {"text_idx": "#000012", "text": "Ta\u00f0 kann vera l\u00e6ttast at byrja vi\u00f0 Broad Match fyri at royna seg fram. Men um tu\u0301 ma\u0301lr\u00e6ttar eftir fleiri londum vi\u00f0 fleiri millio\u0301num bru\u0301karum og hevur eitt li\u0301ti\u00f0 budgett, so kann vera best at ma\u0301lr\u00e6tta neyvari eftir ju\u0301st teimum leitior\u00f0unum, sum tu\u0301 vilt raka. Vandin vi\u00f0 Broad Match er, at tu\u0301 rakar leitior\u00f0, sum eru o\u0301vi\u00f0komandi."}, {"text_idx": "#000013", "text": "Ta\u00f0 er eingin \u201cr\u00e6ttur\u201d ma\u0301ti. Best er at royna seg fram fyri at finna u\u0301tav, hvat riggar best til ti\u0301n t\u00f8rv."}, {"text_idx": "#000017", "text": "Eg ny\u0301ti cookies a\u0301 mi\u0301nari si\u0301\u00f0u.Tu\u0301 kanst lesa meira um ny\u0301tsluna av cookies og sl\u00f8kkja t\u00e6r a\u0301 stillingunum Go\u0301\u00f0tak allar cookies Go\u0301\u00f0tak bert ney\u00f0ugar cookies"}, {"text_idx": "#000018", "text": "Eg ny\u0301ti cookies a\u0301 mi\u0301nari si\u0301\u00f0u."}, {"text_idx": "#000019", "text": "Tu\u0301 kanst lesa meira um ny\u0301tsluna av cookies og sl\u00f8kkja t\u00e6r a\u0301 stillingunum"}, {"text_idx": "#000021", "text": "Eg ny\u0301ti cookies a\u0301 heimasi\u0301\u00f0uni til tess at minnast ti\u0301nar stillingar og veita t\u00e6r eina betri heimasi\u0301\u00f0u. Cookies eru li\u0301tlir tekstfi\u0301lar, i\u00f0 ver\u00f0a goymdir a\u0301 ti\u0301nari teldu, sum hava til endama\u0301ls at minnast teg aftur. Cookies eru ikki ska\u00f0iligar, men kunnu innihalda upply\u0301singar um teg."}, {"text_idx": "#000022", "text": "Tu\u0301 kanst velja at fra\u0301siga t\u00e6r cookies, men hetta kann hava vi\u00f0 s\u00e6r, at heimasi\u0301\u00f0an ikki virkar, sum \u00e6tla\u00f0."}, {"text_idx": "#000023", "text": "Ney\u00f0ugar cookies skulu ja\u0301ttast, til tess at heimasi\u0301\u00f0an skal virka sum \u00e6tla\u00f0."}, {"text_idx": "#000024", "text": "Sl\u00f8kkir tu\u0301 fyri hesum cookies, kunnu vit ikki goyma upply\u0301singar um ti\u0301na vitjan. Hetta kann hetta a\u0301virka hentleikarnar a\u0301 heimasi\u0301\u00f0uni."}, {"text_idx": "#000025", "text": "Heimasi\u0301\u00f0an hja\u0301 m\u00e6r ny\u0301tir Google Analytics til tess at samla hagt\u00f8l yvir vitjandi a\u0301 heimasi\u0301\u00f0uni. Talan er einans um tekniskar da\u0301tur, sum ikki ey\u00f0merkja teg sum perso\u0301n. Harafturat ny\u0301ti eg cookies fra\u0301 AddThis og Facebook, sum eisini hava til endama\u0301ls at framlei\u00f0a hagt\u00f8l."}, {"text_idx": "#000026", "text": "Hesar cookies hja\u0301lpa okkum at betra si\u0301\u00f0una vi\u00f0 ti\u0301\u00f0ini."}, {"text_idx": "#000027", "text": "Vinaliga ja\u0301tta ney\u00f0ugar cookies fyrst, a\u0301\u00f0renn tu\u0301 kanst goyma ti\u0301nar stillingar!"}, {"text_idx": "#000028", "text": "Les meira um mi\u0301n cookie politikk her"}]