text: [{"text_idx": "#000002", "text": "Hvussu kann ti\u0301n fyrit\u00f8ka liggja ovast a\u0301 Google, Bing og \u00f8\u00f0rum leitimaskinum? Fa\u0301 heimasi\u0301\u00f0una longur upp eftir listanum, so leitandi kundar finna teg fyrst."}, {"text_idx": "#000003", "text": "Ein ho\u0301pur av fo\u0301lki leitar a\u0301 netinum eftir ti\u0301, sum tu\u0301 selur. Search marketing gongur u\u0301t uppa\u0301 at ver\u00f0a funnin av teimum \u2013 at liggja so ovarlaga a\u0301 t.d. Google sum gj\u00f8rligt. Hetta ger ta\u00f0 meira sannli\u0301kt, at kundin try\u0301stir a\u0301 ti\u0301na heimasi\u0301\u00f0u og kanska ennta\u0301 keypir ta\u00f0, tu\u0301 bjo\u0301\u00f0ar."}, {"text_idx": "#000004", "text": "Leitandi kundar eru munandi vir\u00f0ismiklari enn kundar, sum tu\u0301 bry\u0301tur av vi\u00f0 eini ly\u0301sing. Leitandi kundar leita vi\u00f0 einum endama\u0301li\u00f0 \u2013 at keypa ella l\u00e6ra meira. Sindur sum ta\u0301 ein perso\u0301nur, sum gongur i\u0301 handlinum og passar kl\u00e6\u00f0ir. Ta\u0301 er na\u0301ttu\u0301rligt at fara til vi\u00f0komandi og spyrja: \u201cHvat kann eg hja\u0301lpa t\u00e6r vi\u00f0?\u201d"}, {"text_idx": "#000005", "text": "No\u0301gv tann mest bru\u0301kta leitimasking er Google, me\u00f0an Bing og Yahoo eisini kunnu vera a\u0301hugaverdar. I\u0301 Search Marketing kunnu vit tosa um Search Engine Optimisation (SEO), i\u00f0 gongur u\u0301t uppa\u0301 at spi\u0301\u00f0ska heimasi\u0301\u00f0una til, so hon na\u0301ttu\u0301rliga liggur longri uppi i\u0301 leitiu\u0301rslitunum (uttan ly\u0301singarkostna\u00f0). Hetta tekur longri ti\u0301\u00f0, men loysir seg v\u00e6l i\u0301 longdini."}, {"text_idx": "#000006", "text": "Hinvegin ber eisini til at rinda fyri at fa\u0301a ovasta pla\u0301ss beinanvegin. Hetta gert tu\u0301 vi\u00f0 platformum sum Google Ads og Bing Ads."}, {"text_idx": "#000009", "text": "Leitimaskinuoptimering gongur u\u0301t uppa\u0301 at fa\u0301a ti\u0301na heimasi\u0301\u00f0u at liggja h\u00e6gri a\u0301 listanum, ta\u0301 fo\u0301lk leita. Hetta er ein longri tilgongd, ti\u0301 fleiri vi\u00f0urskifti a\u0301virka hvussu h\u00f8gt ti\u0301n si\u0301\u00f0a liggur. Men ta\u0301 tu\u0301 ert komin upp eftir listanum, so kostar ta\u00f0 einki at liggja har."}, {"text_idx": "#000010", "text": "Ein skjo\u0301tari ma\u0301ti at koma ovast a\u0301 listanum er vi\u00f0 leitily\u0301singum. Tu\u0301 rindar so og so no\u0301gv fyri hv\u00f8rt klikk \u2013 og um eingin try\u0301stir a\u0301 ti\u0301na ly\u0301sing, rindar tu\u0301 einki (men ta\u00f0 hendir aldrin). Vit kunnu hja\u0301lpa at skriva ly\u0301singartekstir ella seta upp tykkara ly\u0301singarkampagnur."}, {"text_idx": "#000011", "text": "YouTube ly\u0301singar fara eitt sindur u\u0301t um search marketing, men t\u00e6r koyra eisini a\u0301 Google Adwords ly\u0301singarplatforminum. Vit kunnu hja\u0301lpa at gera YouTube ly\u0301singar, sum koma fram, me\u00f0an ein hyggur, ella sum eru ma\u0301lr\u00e6tta\u00f0ar eftir fo\u0301lki, sum leita a\u0301 YouTube."}, {"text_idx": "#000012", "text": "Display ly\u0301singar eru animera\u00f0ar og statiskar myndaly\u0301singar, i\u00f0 kunnu si\u0301ggjast um alt neti\u00f0. Tu\u0301 kennir kanska til at si\u0301ggja f\u00f8royskar ly\u0301singar a\u0301 BT.dk, ella . Hesar kunnu ma\u0301lr\u00e6ttast eftir fo\u0301lki, sum t.d. leita eftir eini feriu ella bili."}, {"text_idx": "#000013", "text": "Finn fram til tey lyklaor\u00f0ini, sum fo\u0301lk skriva i\u0301 leitiru\u0301tin, og sum mest sannli\u0301kt lei\u00f0a til eina konvertering a\u0301 ti\u0301ni heimasi\u0301\u00f0u. Vit kunnu hja\u0301lpa t\u00e6r at finna r\u00f8ttu lyklaor\u00f0ini og hvussu no\u0301gva fer\u00f0slu, tey kunnu lei\u00f0a inn a\u0301 si\u0301\u00f0una."}, {"text_idx": "#000014", "text": "Ynskir tu\u0301 hja\u0301lp vi\u00f0 at ver\u00f0a funnin a\u0301 netinum? Send ein fyrispurning, so taka vit eitt pra\u0301t."}, {"text_idx": "#000015", "text": "\"Vit eru sera fegin um samstarvi\u00f0 vi\u00f0 Ja\u0301kup. Hann hevur i\u0301 t\u00f8ttum samstarvi\u00f0 vi\u00f0 okkum sta\u00f0i\u00f0 fyri at gera Smyril Line sjo\u0301nligari a\u0301 Google vi\u00f0 fokus a\u0301 evropeiska markna\u00f0in. Ja\u0301kup er l\u00e6ttur at samstarva vi\u00f0, setur seg v\u00e6l inn i\u0301 uppga\u0301vurnar, samstundis sum hann hevur dru\u0301gvar royndir og u\u0301tbu\u0301gving a\u0301 \u00f8kinum.\""}, {"text_idx": "#000018", "text": "Eg ny\u0301ti cookies a\u0301 mi\u0301nari si\u0301\u00f0u.Tu\u0301 kanst lesa meira um ny\u0301tsluna av cookies og sl\u00f8kkja t\u00e6r a\u0301 stillingunum Go\u0301\u00f0tak allar cookies Go\u0301\u00f0tak bert ney\u00f0ugar cookies"}, {"text_idx": "#000019", "text": "Eg ny\u0301ti cookies a\u0301 mi\u0301nari si\u0301\u00f0u."}, {"text_idx": "#000020", "text": "Tu\u0301 kanst lesa meira um ny\u0301tsluna av cookies og sl\u00f8kkja t\u00e6r a\u0301 stillingunum"}, {"text_idx": "#000022", "text": "Eg ny\u0301ti cookies a\u0301 heimasi\u0301\u00f0uni til tess at minnast ti\u0301nar stillingar og veita t\u00e6r eina betri heimasi\u0301\u00f0u. Cookies eru li\u0301tlir tekstfi\u0301lar, i\u00f0 ver\u00f0a goymdir a\u0301 ti\u0301nari teldu, sum hava til endama\u0301ls at minnast teg aftur. Cookies eru ikki ska\u00f0iligar, men kunnu innihalda upply\u0301singar um teg."}, {"text_idx": "#000023", "text": "Tu\u0301 kanst velja at fra\u0301siga t\u00e6r cookies, men hetta kann hava vi\u00f0 s\u00e6r, at heimasi\u0301\u00f0an ikki virkar, sum \u00e6tla\u00f0."}, {"text_idx": "#000024", "text": "Ney\u00f0ugar cookies skulu ja\u0301ttast, til tess at heimasi\u0301\u00f0an skal virka sum \u00e6tla\u00f0."}, {"text_idx": "#000025", "text": "Sl\u00f8kkir tu\u0301 fyri hesum cookies, kunnu vit ikki goyma upply\u0301singar um ti\u0301na vitjan. Hetta kann hetta a\u0301virka hentleikarnar a\u0301 heimasi\u0301\u00f0uni."}, {"text_idx": "#000026", "text": "Heimasi\u0301\u00f0an hja\u0301 m\u00e6r ny\u0301tir Google Analytics til tess at samla hagt\u00f8l yvir vitjandi a\u0301 heimasi\u0301\u00f0uni. Talan er einans um tekniskar da\u0301tur, sum ikki ey\u00f0merkja teg sum perso\u0301n. Harafturat ny\u0301ti eg cookies fra\u0301 AddThis og Facebook, sum eisini hava til endama\u0301ls at framlei\u00f0a hagt\u00f8l."}, {"text_idx": "#000027", "text": "Hesar cookies hja\u0301lpa okkum at betra si\u0301\u00f0una vi\u00f0 ti\u0301\u00f0ini."}, {"text_idx": "#000028", "text": "Vinaliga ja\u0301tta ney\u00f0ugar cookies fyrst, a\u0301\u00f0renn tu\u0301 kanst goyma ti\u0301nar stillingar!"}]