text: [{"text_idx": "#000001", "text": "Agar aap PPC Khas kar Google Ads me maharat hasil karne ki koshish kar rahe hai to aapko Quality score ko samajhna bahut zaroori hai. Is post me hum aapko batayenge ke Quality score kya hai, Google PPC ke liye Quality Score ka use kyu karta hai, Quality Score kaise calcculate karte hai, Quality Score important kyu hai, asur Quality Score ko improve kaise kare."}, {"text_idx": "#000002", "text": "New search advertisers ke liye Quality Score ek mystry ki tarah lag sakta hai."}, {"text_idx": "#000003", "text": "Search advertising selected keywords ke liye aapke ad ko tab tak show krenge jubtak advertiser unhe resulting clickske liye pay karenge."}, {"text_idx": "#000004", "text": "Lekin ek hi keyword par top ranking ke liye hazaro advertisers compete karte hai."}, {"text_idx": "#000005", "text": "Aur yahi wo jagah hai jaha Quality Score kaam aata hai."}, {"text_idx": "#000006", "text": "To chalye jante hai ke Quality Score kya hai, Google Quality Score ko kaise use karta hai, ise kaise calculate karta hai, aur kis tarah se advertisers ise improve kar sakte hai."}, {"text_idx": "#000007", "text": "Quality Score Google ka rating hai ye pata karne ke liye ke keyword kitna relevant hai. Quality Score 1 se 10 scale ka rating hai (jisme 1 sabse kam aur 10 sab sab se best hai) jo Google kisi khas keyword ke liye trigger kiye gaye ad aur landing pages ki quality ko measure karne ke liye use karta hai."}, {"text_idx": "#000008", "text": "Quality score jitna zyada hoga utna relevant Google aapke ad aur landing pages ko search kiye jane wale keyword ke liye estimate karega."}, {"text_idx": "#000009", "text": "Ye number nilami me participate kiye jane pe keyword ke relevance ko represent karta hai. Ye advertisers ko guide karne ke liye hai naki ad ko rank karne ke liye."}, {"text_idx": "#000010", "text": "Jo chiz har ad auction me ad ko rank karne ke liye use hota hai wo hai real-time Quality Score jo bahut sare additional factors ko lekat bana hai."}, {"text_idx": "#000011", "text": "Halaki 1 se 10 number advertisers ko ye pata lagane me help karta hai ke ye right keywords choose karne, good ads likhne me, users ko helpful landing pages pe drive karne me kitna acha job perform kar rahe hai, ye real-time Quality Score hai jo bahut matter karta hai."}, {"text_idx": "#000014", "text": "Har baar search kiye jane pe user ko relevant ads dikhane ke liye iska use karte hai."}, {"text_idx": "#000015", "text": "Google advertising se ane wale reveneu pe depend karta hai, isliye unke liye ye bahut zaroori hota hai ke user ko ad interesting lage aur wo uspe clickkare."}, {"text_idx": "#000016", "text": "Agar wo zyada relevant ad ki jagah pe low-quality ads ko allow karenge to wo short time me kam paise earn kar sakenge kyuki agar ad user ko interesting nahi laga to wo uspe click nahi karenge aur is tarah se Google ko loss ho sakta hai."}, {"text_idx": "#000017", "text": "Halaki kabhi kabhi Quality score ko improve karna aapke liye mushkil ho sakta hai, lekin ye advertisers ke liye bhi useful hai kyuki aise me wo high-quality leads gain kar sakte hai jo Google ads ke sath possible hai."}, {"text_idx": "#000018", "text": "Is tarah ke lead ko ate rahne ke liye advertisers ko apni tarah se relevant keywords ko select karna hai aur compelling ads likhna hai. Aur aisa karne pe yeh aapke CPCs ko kam kar ke aapke bari jeet ka karan ban sakta hai."}, {"text_idx": "#000020", "text": "Google ke pass user search result se kaise interact karta hai uske bahut se data available hai ke wo in data ka use har ek search result ke relative me kiye gaye har ad, keyword, aur landing page ke expected relevance ko measure karne ke liye ye machine learning techniques ke sath\u201cbig data\u201d ka use kar sake."}, {"text_idx": "#000021", "text": "Google employee ko har ek keyword ke relevance ko judge karne ke liye kahne ke bajaye, ek process jo bahut zyada time-consuming, subjective, aur error prone hogi wo uski jagah pe wo Quality Score ko assign karne ke liye \u201cwisdom of the crowds\u201d ke principal ka use karte hai."}, {"text_idx": "#000022", "text": "Khas kar unke algorithm ye monitor karte hai ke user future interactions ke bare me prediction karne ke liye search results page (SERP) pe kya baat karte hai."}, {"text_idx": "#000023", "text": "Quality Score real me ek predicted click-through rate (CTR) hai."}, {"text_idx": "#000024", "text": "Quality Score se pahle Google Ads ke early days me CTR ka use ye determine karne ke liye kiya jata tha ki kya keyword low relevance wale hai aur unhe disable kiya jana chahye, ya ad auction me acha position gain karne ke liye zyada pay karna chahye."}, {"text_idx": "#000025", "text": "Time ke sath jaise jaise machine learning techniques behtar hoti gayi, Google ne CTR ko determine karte waqt zyada factors ko consider karna shuru kar diya aur CTR component ko change karne ke liye Quality Score term ko pesh kiya gaya jo pahle ad ranking mechanism ka hissa tha."}, {"text_idx": "#000026", "text": "Isliye Quality Score ke bare me sochne ka sab se aasan tareeqa ye hai ke user kisi khas keyword ke liye aapke ad pe kitni baar click karega ye pata lagana hai."}, {"text_idx": "#000028", "text": "Advertisers apne Quality Score ki bahut care karte hai kyu ki ye un factos me se ek hai jo decide karta hai ke:"}, {"text_idx": "#000029", "text": "Ad auction me enter karne ke liye kaun sa ad eligible hai.Eligible ad ko rank kaise karna haiKitna actual CPC advertiser ko pay karna hai"}, {"text_idx": "#000030", "text": "Google irrelevant ads ko show nahi karna chhata hai, aur aap ye acchi tarah ujante hai ke wo aisa kyu nahi chahta hai.Wo advertisers ko primarily ad pe click ke liye charge karte hai."}, {"text_idx": "#000031", "text": "Agar koi advertisers bahut high bid ka use kar ke irrelevant ad ke sath page pe high position gain kar leta hai lekin is ad pe agar click nahi aata hai to Google ko uske kuch bhi paise nahi milte hai."}, {"text_idx": "#000032", "text": "Search advertising ek direct response advertising model hai naki branding model."}, {"text_idx": "#000033", "text": "Isliye Google jub kisi particular keyword ko irrelevant predict karta ai to use low Quality Score assign kar deta hai. Aur aise add zyadatar searches ke liye auction me enter nahi kar pata hai."}, {"text_idx": "#000034", "text": "Wahi dusri taraf high Quality Score ye ensure karta hai ke aapka ad zyada ad auction me participate karne ke liye eligible hai isliye ye ranking step ke liye aage badh jata hai."}, {"text_idx": "#000035", "text": "Ek baar jub Google keywords aur ad ko search ke liye relevant samajh kar select kar leta hai to wo ad auction me enter kar jate hai."}, {"text_idx": "#000036", "text": "Ye split-second auction hai jaha pe Google ye evaluate karta hai ke log kitna boli laga rahe hai, wo kitne relevant hai, aur dusre factors jaise ad extensions CTR ko kitna boost kar rahe hai."}, {"text_idx": "#000037", "text": "Har ek ad ko score milta hai aur resulting rank ye determine karta hai ke kiska ad top slot me show hoga, aur kaun first page result ko miss kar gaya."}, {"text_idx": "#000038", "text": "Advertisers ko higher ad rank se benefit is tarah se hota kyuki higher positions wale ad pe zyada click aate hai jiska matlab zyada lead aur sell ke chances hai."}, {"text_idx": "#000039", "text": "Advertiser ko click ke liye pay kiye jane wale actual CPC ka calculation us CPC ke base pe kiya jata hai jo unhe next auction me apne rank ko upar rakhne ke liye zaroorat hoti hai."}, {"text_idx": "#000040", "text": "Ye discount hi reason hai ke zyadatar advertisers ka average CPC unke max CPC se kam hota hai."}, {"text_idx": "#000041", "text": "Advertisers ko higher Quality Score se isliye fayda hota hai kyuki unhe apne next competitor ke sath apne position ko maintain rakhne ke liye kam pay karna hota hai. Jitna zyada QS hoga utna kam same click ke liye pay karne ki zaroorat hogi."}, {"text_idx": "#000043", "text": "Aap keyword, ads, aur landing pages ke relevance ko improve kar ke apne Quality Score ko improve kar sakte hai."}, {"text_idx": "#000044", "text": "Apne effort pe focus karne ke liye aap quality score ke teen subcomponents ke relative scorepe dhyan de kar kar sakte hai."}, {"text_idx": "#000045", "text": "Expected click-through rateAd relevanceLanding page experience"}, {"text_idx": "#000047", "text": "Isliye ye aapko guide karega ke aapko kis chiz ko optimize karna hai."}, {"text_idx": "#000048", "text": "Ye measure karta hai ke aapke keyword se exact same search term aapke ad pe kitna click generate karta hai.n Agar ye low hai to is baat ka dhyan rakhe ke aap jis chiz ko advertise kar rahe hai uske liye keyword relevant ho."}, {"text_idx": "#000054", "text": "Ye Quality Score component user ke ad ko click karne ke baad kya hota hai usko measure karta hai."}, {"text_idx": "#000058", "text": "Unique aur valuable content ko offer kare aur user data ko respect ke sath treat kare."}]