text: [{"text_idx": "#000000", "text": "Search engine optimization (SEO) aur search engine marketing (SEM) digital marketing ke most popular advertising terms me se ek hai. Jub baat SEO vs SEM ki aati hai to ye ek confusing topic ban jata hai. Aaj is post me hum SEO And SEM Me Kya Difference Hai uski baat karenge."}, {"text_idx": "#000001", "text": "Google ke search results do types me divide kiya gaya hai: paid aur organic."}, {"text_idx": "#000002", "text": "Paid results tab show hote hai jub companies Google ko click ke liye pay karti hai."}, {"text_idx": "#000003", "text": "Organic results wo results hai jo Google query ke liye sab se relevant hote hai."}, {"text_idx": "#000004", "text": "Main difference ye hai ke Search Engine Optimization (SEO) organic search results se traffic gain karne ke liye site ko optimize karne pe focuss karta hai. Wahi dusri taraf Search Engine Marketing (SEM) ka goal organic aur paid search dono se traffic gain karne ka hai."}, {"text_idx": "#000005", "text": "SEO ka goal aapke website ko organic search results me rank karna hai."}, {"text_idx": "#000006", "text": "Aap pay per click (PPC) ka use kar ke search result ke paid area me bhi apne website ko la sakte hai."}, {"text_idx": "#000007", "text": "SEO wah hai jaha aap organic results pe 100% focuss karte hai. Aur SEM tab hota hai jub hum search engine se traffic gain karne ke liye SEO aur PPC dono pe kaam karte hai."}, {"text_idx": "#000008", "text": "SEM ek broad tern hai jisme SEO aur PPC dono aata hai. Iska matlab ye hai ke SEO SEM ke category ke andar aata hai."}, {"text_idx": "#000009", "text": "To chalye ab hum SEM aur SEO ke kuch major differences ko dekhte hai."}, {"text_idx": "#000010", "text": "Search Engine Optimization ek aisa practice hai jisme hum kisi website ko organic, non-paid search engine results pages (SERPs) me rank karne ke liye continuously optimize karnte hai."}, {"text_idx": "#000011", "text": "Google apne algorithm me bahut sare ranking signals ko use karta hai. Aisa kaha jata hai ke SEO ko four main subcategories me divide kiya hai: on-page SEO, off-page SEO, technical SEO and User Interaction Signals."}, {"text_idx": "#000013", "text": "For example, ek on-page SEO ke best practice me hame apne main keyword ko title tag, meta description aur webpage URL me include karna hota hai."}, {"text_idx": "#000015", "text": "Technical SEO: Yahan pe aap ye sure karte hai ke Google aur dusre search engine aapke website ke sabhi pages ko crawl aur index kar sake. Technical SEO me aapke page ki loading speed aur site architecture jaise terms bhi shamil hai."}, {"text_idx": "#000017", "text": "For example, agar aapke page ka high bounce rate hai to Google ke liye ye ek sign hai ke aapka page user ke query ko answer nahi de pa rah hai. Aur agar Google ye consider kar lega ke aapka page user query ke fit nahi hai to wo aapke page ke ranking ko drop kar dega. Ya phir completely first page se hi hata dega."}, {"text_idx": "#000018", "text": "SEM ek high level term hai jisme SEO shamil hai. To jitni chizen humne upar SEO ke liye batayi hai wo sab SEM pe apply hota hai. Lekin SEO ke alawa SEM me PPC bhi shamil hai. Aur PPC ek aisa field hai jiske apne set of features, best practices aur bahut kuch hai."}, {"text_idx": "#000019", "text": "Bidding: Chahe aap Google ad use kar rahe ho ya Bing ad, paid ads ke liye aapko bidding karna hoga. PPC ki help se aap keyword pe boli lagate hai. Aur jub koi us keyword ko search karta hai to aapka ad siplay hota hai."}, {"text_idx": "#000020", "text": "Ad ki ranking is baat pe depend karti hai ke kis ne kitni zyada boli lagayi hai. isliye agar aapne sab se zyada ki boli lagayi hai to aapka ad sab se upar hoga."}, {"text_idx": "#000021", "text": "Aur jub apke ad pe joi click karega to aapne jo bhi amount boli me tay kiya hai use aapko pay karna hoga. Aapke ad pe jub koi click karta hai aur aap jo amount pay karte hai use cost per click (CPC) bhi kaha jata hai."}, {"text_idx": "#000023", "text": "Google click through rate, aapke landing page ki quality aur aapka Google Ad account ke overall Quality Score ke combination ke base pe Quality Score ko calculate karta hai. Aur agar aapke ad ka high Quality Score hai to aapko har click pe discount milta hai."}, {"text_idx": "#000024", "text": "Ad Copy: Compelling ad copy likhna PPC ka ek important part hai. Great ad copy=high CTR. CTR la matlab ek good Quality Score hai. Iska matlab hai ke aap same click ke liye kam pay karenge."}, {"text_idx": "#000025", "text": "Ad Groups aur Account Management: yaha aap apne ad ke kharch ko optimize karne ke liye apne Google ad account ke data ka use karte hai."}, {"text_idx": "#000026", "text": "SEO aur SEM ke beech ek main difference speed ka hai."}, {"text_idx": "#000027", "text": "Search Engine Optimization apne result ko show karne me time leta hai. Bahut zyada time. Specially jub aapki site new hoti hai aur aapke site pe bahut sare backlinks nahi hote hai."}, {"text_idx": "#000028", "text": "In fact, Ahref ki ek analysis ke according kisi site ko Google ke first page pe rank karne me around do saal lag jate hai."}, {"text_idx": "#000029", "text": "Iska matlab ye bhi nahi hai ke aapko Google me rank karne me 2 saal lagenge hi. Agar aap long tail keyword ko target karenge aur SEO ke best practices ko implement karenge to aapko kuch month me hi result dekhne ko mil jayega."}, {"text_idx": "#000030", "text": "Wahi dusri taraf agar aap apne SEM effort ko PPC me focus karenge to aapko result bahut jaldi mil jayega. Aap subah me ad run kar sakte hai aur dopahar me traffic aur conversion gain karna shuru kar sakte hai."}, {"text_idx": "#000031", "text": "Lekin iska matlab ye bilkul nahi hai ke aapko ek din me hi investment ka result mil jaye. Bahut sare cases me PPC se positive ROI milne me testing aur mahino ka time lag sakta hai."}, {"text_idx": "#000032", "text": "Phir bhi ye koi question nahi hai ke PPC SEO ke comparison me zyada jaldi kaam karna start kar deta hai."}, {"text_idx": "#000033", "text": "Bahut sare log SEO ka use karte hai kyu ki ye free website traffic provide karta hai."}, {"text_idx": "#000034", "text": "Aur jub koi organic search result me aapke site pe click karta hai to aapko isme pay karne ki zaroorat nahi hoti hai."}, {"text_idx": "#000036", "text": "Agar aap Google ke first page pe kisi keyword ke liye rank karte hai to aapko iske liye aapko apne paise, time and effort sab kuch lagana parta hai."}, {"text_idx": "#000037", "text": "High level pe aapko ek accha content dalkar apne Domain Authority karna hota hai."}, {"text_idx": "#000038", "text": "Uske paid baad aapko keywords ko find karne ke liye SEO tool ka subscription bhi lena hota hai."}, {"text_idx": "#000042", "text": "PPC ke sath jo sab se bada issue jo hai wo hai:"}, {"text_idx": "#000044", "text": "Lekin SEO ke sath ye hai ke agar aap ek bar aap rank kar lete hai to aap set ho jate hai. Jub aap ek baar rank kar lete hai to aapko apne present ranking ko maintain karne ke liye aapko zyada pisa invest nahi karna parta hai."}, {"text_idx": "#000045", "text": "Jub cost ki baat aati hai to SEO aur PPC ke apne apne pros aur cons hai. Aur yahi reason hai ke zyadatar businesses marketing SEO aur PPCX ke mix ko apne marketing strategy ke taur pe use karte hai."}, {"text_idx": "#000046", "text": "Aapko ye jaana zaroori hai ke aapko kis tarah ke apne digital marketing strategy ko run karna chhaye. Kya aapko 100% SEO pe effort lagana chahye. Ya phir aapko SEO aur PPC ke combination ko full-on search marketing campaign ke taur pe use karna chahye."}, {"text_idx": "#000047", "text": "Jub aapke pass bahut limited budget ho: Agar aap ek startup ya small business hai jiska startup or small business hai jiska marketing budget bahut kam ho, to aapko SEO pe focus karna chhaye. Aapko apne apne SEO budge ka ROI kayi months ya phir saal tak dekhne ko nahi milega. Lekin ye phir bhi aapke PPC pe kiye gaye marketing budget se behtar hoga jo ek week se zyada nahi chal sakta hai."}, {"text_idx": "#000052", "text": "Aapko ek monthly regular budget ki zaroorat hai taki aap jann le ke kaun se keyword, ad copy, landing pages aur bid ka combination aapke liye best hai."}, {"text_idx": "#000055", "text": "Aapko SEO aur PPC dono ko ek sath us condition me manage karna chahye jub aapke aap iske liye separate staff ho. Kyuki ye dono ek sath ek person ke liye le kar chalna possible nahi hai."}, {"text_idx": "#000057", "text": "Isliye aapko agar SEM ko perform karna hai to aap ise separate le kar chale."}]