revision preference src: Labour and land for redevelopment accordingly became cheaper, and because good travel and communication routes were already established the town was well placed to grow rapidly again when sea-bathing became fashionable in the mid-18th century. <SEP> tgt: Labour and land for redevelopment accordingly became cheaper, and. Good travel and communication routes were already established the town was well placed to grow rapidly again when sea-bathing became fashionable in the mid-18th century.