revision preference src: In 1929 it began using the brand name Magic Chef. The Magic Chef name was so successful as an oven and stove brand that American Stove Company changed its name to Magic Chef, Inc. in 1951. <SEP> tgt: In 1929 it began using the brand name Magic Chef. The Magic Chef name was so successful as an oven and stove brand that Magic Chef changed Magic Chef's name to Magic Chef in 1951.