1. A system comprising: a network interface communicating with a memory; the memory communicating with a data discernment processor, wherein the memory stores a data discernment computer program; and the processor, when executing the computer program, performs operations comprising: analyzing, by the processor, first input data; identifying, by the processor and based upon the analyzing, first item information associated with a first item identifier, wherein the first item identifier identifies a first item; analyzing, by the processor, a master database to identify a first relationship between the first item and an first existing item, wherein the first existing item is one of a plurality of existing items; and creating, by the processor, a first intelligent business object (IBO) to store at least one of at least a portion of the first item information and the first relationship.