1. A method comprising: associating each search query of a plurality of search queries with user localities of respective users who issue that search query; matching the user localities to population localities of respective populations among which the users are distributed; determining, at a Web server using one or more processors of the Web server, cumulative interest of the users in each population with respect to each search query; and suggesting at least some of the plurality of search queries to a first user having a first user locality that matches a first population locality of a first population based on the cumulative interest of the users in the first population with respect to each of the at least some of the plurality of search queries.