1. A method, comprising: determining a time period in which network congestion is experienced within a mobile communications network; receiving measurement data from mobile communications devices of users within the mobile communications network for the time period; assessing performance of the mobile communications network during the time period based upon the measurement data; performing simulation analysis to determine an impact, on the performance of the mobile communications network during the time period, of placing an additional base station at each of a plurality of locations, for each respective location of the plurality of locations, the simulation analysis simulating the performance of the mobile communication network based on at least one of user mobility information at the respective location during the time period, uniqueness of users information at the respective location during the time period, status of users information at the respective location during the time period, radio resource control (RRC) connection set-up success rate information at the respective location during the time period, a quantity of dropped calls at the respective location during the time period, or a quantity of blocked calls at the respective location during the time period; and providing a recommendation for deployment of one or more base stations at a location of the plurality of locations based on the simulation analysis.