1. A method comprising: initializing, at a mobile device, a partially managed application associated with a first managed user account of the partially managed application and an unmanaged user account of the partially managed application; executing one or more first managed tasks associated with the first managed user account in accordance with a first set of mobile application management (MAM) policies provided by a first MAM service provider; and executing one or more unmanaged tasks associated with the unmanaged user account independent of the first set of MAM policies provided by the first MAM service provider.