1. A method for returning a product ordered from a multi-seller website, comprising: receiving a communication from a buyer of the product requesting a return of the product to a seller of the product; providing a mailer with postage and tracking data to the buyer for return of the product; and allocating, with a computer, return shipping costs between the seller and the buyer, wherein a first portion of the return shipping costs are allocated to the buyer and a remaining portion of the shipping costs are allocated to the seller, wherein the amount of the first portion is determined based on the reputation of the buyer.