1. A method for executing instructions stored in memory by one or more processors to generate weights with which one or more advertisements comprising an advertisement group are selected for distribution, the method comprising: retrieving analytics data for a plurality of advertisements comprising an advertisement group, the analytics data including a plurality of advertising metrics and a frequency associated with the plurality of advertising metrics; retrieving advertiser specified configuration data associated with the plurality of advertisements comprising the advertisement group, the advertiser specified configuration data includes a plurality of funnel values, each of the funnel values indicating a worth associated with at least one of the plurality of advertising metrics relative to at least one other of the plurality of advertising metrics, and one or more advertiser specified importance values of the plurality of advertising metrics; calculating, via a computer, a score for each of the plurality of advertisements on the basis of the funnel values, the one or more advertiser specified importance values of the plurality of advertising metrics, and the analytics data, the score indicating a relative quality of a given one of the plurality of advertisements with respect to the plurality of advertisements comprising the advertisement group to which the given one of the plurality of advertisements belongs; comparing the scores of the plurality of advertisements with the analytics data of the plurality of advertisements, wherein the analytics data includes data associated with the display of the advertisements; determining a statistical significance in a difference between the scores and the analytics data; assigning, via the computer, weights to the one or more plurality of advertisements based upon the comparison of the scores and the analytics data and based upon the determination of the statistical significance in the difference between the scores and the analytics data; and utilizing the weights to select and distribute the one or more plurality of advertisements.