1. A computer program product for determining if a web page includes a trademark that is similar to an authentic trademark, the computer program product comprising: a computer readable storage device(s); a web crawler program to identify the web page by progressing through hyperlinks; first program instructions to identify and recognize, by optical character recognition, characters of a text portion of the trademark on the web page; second program instructions to compare the recognized characters of the trademark on the web page to corresponding characters of the authentic trademark to determine a degree of text match; third program instructions to compare a template representing a graphical, logo portion of the authentic trademark to a corresponding graphical, logo portion of the trademark on the web page to determine a degree of graphical match; and fourth program instructions to determine the similarity of the trademark on the web page to the authentic trademark based on the degree of graphical match and the degree of text match; and wherein the first, second, third and fourth program instructions and the web crawler program are stored on the computer readable storage device(s).