1. A method of updating an interactive application broadcast from a broadcast system to a reception device over a transmission medium, the method comprising: receiving, at an update manager of the broadcast system, a broadcast signal including at least one record of an interactive application from a broadcaster; identifying, at the update manager, interactive application identification codes corresponding to records of the interactive application from the received broadcast signal, and providing the interactive application identification codes to an automation server; when receiving the interactive application identification codes, based on a state of the interactive application, outputting commands to control output of update records to corresponding records of the interactive application from the automation server to the update manager; in response to the commands from the automation server, selectively providing the update records to a broadcast server; broadcasting an interactive application including the update record to the reception device from the broadcast server for execution of the interactive application including the update record by the reception device; receiving, at the update manager of the broadcast system, one or more additional records of the interactive application from the broadcaster; providing, at the update manager, selected ones of the additional records to the broadcast server; and broadcasting the additional records to the reception device from the broadcast server for execution of the interactive application including the additional records by the reception device, the broadcasting of the additional records being performed by a module implemented using a processor of a computer.