1. A location-based cognitive and predictive communication system comprising: a network interface connected to sensors to receive transactional data for an individual measured by the sensors; a memory to store the transactional data, wherein the transactional data is associated with a current travel path for the individual and includes a time and geographic location for the individual on the travel path; and a prediction module to determine, by a processor, a current activity for the individual based on a prediction determined from the transactional data, wherein the prediction determined from the transactional data is a probability that the individual is enroute to a destination, and the prediction module is to determine, by the processor, a choice set for the individual based on the current activity and based on predictions for a group for which the individual is a member, wherein the choice set includes choices associated with transportation for the current travel path of the individual, and wherein the network interface is to transmit the choice set to an access device via network to present the choice set to the individual.