1. A method for determining a reserve price for a market, said method comprising: selecting characteristics of said market; selecting a relevant bidding model; estimating a structure of said market, said estimating comprises expressing unobservable variables in terms of observable bids, wherein said unobservable variables are expressed in terms of observable bids by inverting said bid model; predicting a bidding behavior; predicting a first outcome of said market; and evaluating said first outcome of said market.