1. A system for creating hyperlinks within electronic text files that link to multimedia content, wherein the multimedia content is contextually related to the electronic text files, comprising: a server for hosting and displaying electronic text files to users; a database for storing the electronic text files and multimedia content; and a hyperlink generation module that executes the computer-implemented steps of: receiving an electronic text file from the server; scanning the electronic text file to identify one or more keywords in the electronic text file; querying the database as a function of the one or more identified keywords to identify multimedia content related to the identified keywords based on metadata associated with the multimedia content; generating a hyperlink for each of the one or more identified keywords, wherein each generated hyperlink includes a pointer to the identified multimedia content related to the respective keyword; and inserting the one or more generated hyperlinks into the electronic text file.