1. A method comprising: receiving a request to display information related to a physical entity; transforming the request into search data; applying the search data to a set of predefined physical entities known to a network to derive a subset of physical entities matching the search data; ranking the physical entities in the subset of physical entities to form a ranked subset of physical entities; and presenting information related to the ranked subset of physical entities to a first user, the presenting of the ranked physical entities information being dependent upon user information stored in the network, the user information comprising data generated by the user, data associated with the user, and data associated with the request.