1. A method comprising: determining, using a processor, a total demand for one or more promotion tuples, periodically, over a period of time; identifying a current supply, wherein the current supply is identified in an instance in which the current supply is usable to satisfy the total demand, periodically, over the period of time; determining a trend in one or more demand gaps based on a difference between the total demand and the current supply, over the period of time; providing a graphical user interface (GUI) configured to display a first view in a lead dashboard, the first view comprising the trend in the one or more demand gaps; receiving, via the GUI, a selection of one of a plurality of granularities of either a location or category; refining, via the GUI, the first view into a second view, the second view comprising additional granularity of the trend in the one or more demand gaps when compared to the first view; while maintaining display of the one or more demand gaps, identifying, at the additional granularity, one or more areas where the trend in the one or more demand gaps is indicative of an opportunity to increase revenue; while maintaining display of the one or more demand gaps, causing additional display of a supply section and a leads section on the GUI; providing, via the display of a supply section and a leads section on the GUI, information on one or more existing supply sources that satisfy a projected pull demand and providing lead data on one or more other supply sources having a capacity to fulfill the demand; and providing, via the display of the supply section and the leads section on the GUI, an exportable list comprising lead information, the lead information being a prioritized call list for each of the plurality of sales resources, wherein each prioritized call list comprises merchant data associated with each merchant assigned to a respective sales resource during the iterative assignment process, each merchant unique to the respective sales resource, and corresponding merchant data comprising at least the corresponding list of one or more virtual offers for which the merchant is identified as able to meet, the quantity of each of the one or more virtual offers that the merchant is able to meet, and the contact information.