1. A method comprising: maintaining product data in a computer-readable data store, the product data including a data entry comprising a question and an answer about a product; setting a lifetime date for the data entry; publishing the question and the answer about the product for access by at least one user; and in response to the lifetime date being reached, automatically hiding the question and the answer about the product from access by the at least one user and designating the data entry for a lifetime review.