1. A method, comprising: providing a list of experts of diverse advice sources to a mobile device via a wireless media channel for presentation to a consumer, the list comprising: information to indicate whether one or more of the experts are individually available to telephonically communicate with the consumer at a time when the list is provided to the consumer, and telephonic references of a phone router assigned to the experts, the telephonic references selectable to cause the mobile device to call the phone router using the telephonic references; and responsive to receiving a phone call from the mobile device using one telephonic reference of the telephonic references of the phone router assigned to an expert selected from the list of experts, determining a telephonic reference of the expert and initiating a telephonic connection to the expert by the phone router using the telephonic reference of the expert to connect the phone call from the consumer to the expert.