1. A method for using an interactive media guidance application to generate media listings, the method comprising: receiving packets of program guide data for currently broadcast media assets; cross-referencing the packets of program guide data with a database listing real-life player rosters to generate an output of real-life sports players included in the media assets; comparing a user's fantasy sports team roster to real-life sports players in the identified media assets; identifying, based on the comparison, a media asset from the currently broadcast media assets that includes a real-life sports player included in the user's fantasy team roster; and generating, for display on a display device, a listing for the media asset , in response to determining that the media asset includes the real-life sports player.