1. A computer-implemented method for navigating to a selected product, comprising: receiving, at a processing device of a navigation server, one or more signals from a mobile computing device corresponding to one or more images of a targeted product; receiving at least one image from a product image store; determining, at the processing device, that the one or more images of the targeted product matches the at least one image stored at the product image store by: comparing, at the processing device, the one or more images of the targeted product to the at least one image stored at the product image store, thereby resulting in a comparison score; and determining, at the processing device, that the comparison score meets a minimum score threshold; in response to the comparison score meeting the minimum score threshold, recalling, from a store map database, information regarding an in-store location of the targeted product; mapping a current location based on the in-store location of the targeted product; and transmitting, from the processing device, directions and actively navigating from the current location to the in-store location of the targeted product.