1. A method for assisting email users to manage email messages received in an email account, comprising: receiving event data indicating a user action performed by an email user with respect to a received email message in an email account, the received email message having a characteristic; determining whether to assist the email user manage the email account based on a heuristic comprising assigning an assistance weight to the received event data, determining an assistance factor determined based upon the assistance weight of the received event data indicating the user action performed by the email user on the received email message and one or more assistance weights of event data indicating prior user actions performed by the email user for previously received e-mails having the same value for the characteristic as the received email message; and determining whether the assistance factor satisfies a criteria with respect to a predetermined value; responsive to the assistance factor satisfying the criteria with respect to the predetermined value, selecting to perform an action with respect to the received email message on behalf of the email user, the action comprising adding an entity of the received email message associated with the event data on a block-list associated with the email user, and implementing the action comprising adding the entity of the received email message associated with the event data on the block-list associated with the email user which further comprises adding the characteristic of the received email message associated with the event data to the block-list associated with the email user; notifying the email user via a user interface that the characteristic has been added to the block-list associated with the email user; providing the email user an opportunity to remove the characteristic from the block-list associated with the email user; and removing the characteristic from the block-list associated with the email user if user input from the user interface indicates the characteristic is not to be added to the block-list associated with the email user.