1. A system comprising: a computer processor that receives, via a network, front end system data from a front end system, wherein front end system data includes sales and service data relevant to the front end system; a first data processor that categorizes the front end system data according to account specific data and non-account specific data, thereby generating first data; a second data processor that processes the first data according a set of second data processing rules thereby creating a second data, the second data processing rules including at least one of: aggregation of the first data according to a first selected variable; normalization of the first data; and standardization of the first data; and a third data processor that processes the second data according to a set of third data processing rules thereby creating a third data, the third data processing rules including aggregation of the second data according to a second selected variable.