1. A method for presenting online content in a video-on-demand service, the method comprising: receiving identifying information of a plurality of online media content items; receiving trend statistical information relating to the plurality of online media content items; determining a lifetime value for each of the plurality of online media content items based at least in part on the trend statistical information; generating a ranked list of online media content items that includes the plurality of online media content items based at least in part on the trend statistical information; causing at least a portion of the ranked list to be provided to the video-on-demand service; receiving, from the video-on-demand service, information indicating that a subset of the online media content items from the ranked list have been ingested by the video-on-demand service; obtaining, for each of the subset of online media content items that have been ingested, updated trend statistical information; determining, for each of the subset of online media content items, an updated lifetime value based on the updated trend statistical information; updating the ranked list of online media content items based at least in part on the updated trend statistical information; and causing at least a portion of the updated ranked list to be provided to the video-on-demand service.