1. A computer program product embodied in a computer readable medium that, when executing on one or more computers, performs the steps of: Step One: identifying a first location, at time one, of a plurality of automobiles using cell phone tower triangulation to locate a cell phone within each of the plurality of automobiles; identifying a second location, at a time two, subsequent to time one, for each of the plurality of automobiles using cell phone tower triangulation to locate the cell phone within each of the plurality of automobiles; calculating a vehicle speed for each of the plurality of automobiles using the first location at time one and the second location at time two; using the calculated vehicle speed for each of the plurality of automobiles to create a traffic condition measure for a route in proximity to the first and second locations; and Step Two: iteratively performing Step One, in real-time, at a time interval to calculate a real-time traffic condition measure.