1. A computer-implemented method of using eBook reading metrics to generate action information comprising: receiving data reports from a plurality of clients, the data reports comprising action reports describing actions performed by users of the clients at locations within an eBook; analyzing the data reports to identify an action that is performed by the users of the clients at a location within the eBook; generating action information for automatically performing the identified action at the location within the eBook; and transmitting the action information to a client, wherein the client is adapted to use the action information to automatically perform the action at the location within the eBook.