1. A method for management and optimization of an off-line ad campaign comprising: in an off-line computer-implemented ad optimization system; using a campaign management processing module to generate an off-line ad having a defined call to action embedded within the off-line ad, wherein the defined call to action includes an incentive provided in exchange for performing the call to action and completing a customer survey; using a customer survey response processing module to collect customer survey response data to the defined call to action; using an analysis processing, module to compute a measure of ad effectiveness based on the customer response data; using the campaign management processing module to make adjustments to the off-line campaign based on data from the analysis module.