1. A computer-implemented method comprising: receiving data about a competitive gaming event, the data comprising one or more data items; selecting, by a processor, a narrative template for the competitive gaming event according to the data, the narrative template comprising one or more word slots and one or more data slots; filling a data slot in the narrative template with a data item; filling a word slot in the narrative template with a word selected from a word list configured for the word slot; and publishing the narrative template with the one or more word slots and the one or more data slots filled as competitive gaming narrative content.