1. A computer-implemented method for activating location-based resources in a networked computing environment, comprising: receiving a set of user preferences in a computer storage device, the set of user preferences comprising at least one of the following: a set of geographic points of interest, a set of users, associations of a set of resources of the set of users with the set of geographic points of interest, or contexts associated with the set of geographic points of interest; implementing a listening service for the set of resources to determine a set of locations of the set of users; and activating, by a computer device, at least one of the set of resources based on the set of locations and the associations of the set of resources with the set of geographic points of interest, wherein each of the set of resources is a cloud resource from a shared pool of configurable hardware and software resources that is accessible by the set of users.