1. A method comprising: scrolling items in a list via a user interface, maintaining a relevance value for each item in the list, defining said relevance value as ratings explicitly indicating personal preference for said each item in the list, and adaptively controlling speed of the scrolling, wherein said scrolling speed is controlled based upon the relevance values of a set of said items in the list, and wherein the scrolling speed is based upon an average of the relevance values of the set of said items.