1. A system for use in storage of store advertisements in a personal account at an online service executed on a server, the online service being configured to serve data to a client device to cause the client device to display a graphical user interface comprising: a search interface to receive a search query input by a user and to display search results and one or more advertisements generated from a search engine of the online service in response to the search query; a selector configured to receive a user command to save a selected advertisement in the personal account for later viewing and/or traversal of a hyperlink embedded in the advertisement; and a personal account interface configured to display a saved advertisement in the personal account.