1. A computerized method comprising: receiving, by a server, a set of user authentication credentials sufficient to uniquely identify a registered user; receiving, by the server, from the registered user a selection of an item from a plurality of items; and responsive to the receiving of said selection, providing, by a processor, a unique address to said registered user, said unique address associated with a simplified user interface, said unique address once activated by a user allowing user to perform a limited set of operations associated with said item.