1. A method for integrating and managing features in an application, the method comprising: obtaining by a syndication provider apparatus application data from at least one application provider system with at least one application and feature data from at least one feature provider system with a plurality of features, the application data comprising a type of service provided to a user of the application, a number of users of the application, or a branding of the application, and the feature data comprising at least integration preference data; determining by the syndication provider apparatus when to approve an integration request received from the application provider system based on the obtained application data and integration preference data; providing by the syndication provider apparatus to the application provider system a list of one or more of the features and receiving a selection of one of the features for integration with the application when the integration request is determined to be approved; generating by the syndication provider apparatus an implementation of a programming interface between the application and the one feature to be integrated in the application, wherein the implementation comprises content that can be integrated in and displayed by the application and the content facilitates a transaction and comprises one or more user interface-related features defined by an eXtensible Markup Language (XML) template; and providing by the syndication provider apparatus the generated implementation of the programming interface to the application provider system.