1. A method of assisting college recruiters to identify students meeting criteria specified by the college, comprising: providing on a ongoing basis to multiple students forms for creating personal profiles over a computer network; creating personal profiles, each personal profile associated with one of the multiple students; providing to recruiters from multiple institutions a template to specify a student criterion; automatically comparing personal profiles with the student criterion to find personal profiles that meet the criterion; and as personal profiles are submitted, automatically generating an electronic notification to one or more individuals at the college notifying the one or more individuals of the student whose profile meets the criterion or responding to the student who meets the profile.