1. A system for dynamically recognizing individual items in images contained in video source content from a content source at a time of play-out of the video source content and delivering related information, the system comprising: at least one electronic database storing a plurality of digital images and information related to each of the plurality of digital images; at least one processor communicatively coupled to the at least one electronic database, the at least one processor configured to: (1) scan at least one of the images contained in the video source content from the content source and dynamically compare individual elements in the at least one image with the plurality of digital images stored in the at least one electronic database to identify at least one individual item in the at least one image that matches at least one of the plurality of digital images stored in the at least one electronic database, (2) access the information stored in the at least one electronic database that is related to the at least one digital image that matches the identified at least one individual item, (3) generate coordinate position data indicating a position of the identified at least one individual item in the video source content, and (4) merge the at least one image with the accessed information related to the identified at least one individual item and the coordinate position data of the identified at least one individual item in the at least one image; and a server configured to transmit the merged data to a display device that displays the at least one image with at least one electronic indicator, which is based on the coordinate position data, for the identified at least one individual item such that the individual at least one identified item in the image data is selectable.