1. A method comprising: receiving, by an intercept server, a request from an external client for a product web page associated with a product, wherein the requested product web page is provided by an independent vendor server; retrieving the requested product web page from the independent vendor server by the intercept server, the retrieved product web page including an order form; creating by the intercept server a modified product web page configured with a purchase command function associated with the product; presenting the modified product web page from the intercept server to the external client; automatically providing at the intercept server information required for the order form; and in response to receipt by the intercept server of a purchase command for the product from the external client, transmitting, from the intercept server to the independent vendor server, a modified purchase command configured to initiate a purchase transaction of the product at the independent vendor server, wherein the modified purchase command includes the information required by the order form.