1. A data processing system for an insurance company to adjust an insurance process, comprising: a database stored in one or more data storage devices; and at least one processor in communication with the database and configured to: receive data indicative of identification of at least one prospect; retrieve data indicative of information associated with the at least one prospect from the database; determine, based on the retrieved information, one or both of a likelihood that an insurance offer will be made to the at least one prospect and a likelihood that the at least one prospect will accept the insurance offer; and adjust an insurance workflow process based on the one or both of the likelihood that the insurance offer will be made and the likelihood that the at least one prospect will accept the insurance offer.