1. A method, comprising: providing for display, by a device of a content provider, a user interface that includes information identifying multiple code snippets, each of the multiple code snippets, when executed, causing a user device to perform a respective function of multiple functions, the multiple functions including: communicating with another user device directly via content and without utilizing a messaging application on the user device, providing a request to authenticate the content to a first server device, and calling or texting the other user device, via the content, without revealing an identifier of the other user device; receiving, by the device, a selection of information identifying a particular code snippet from the multiple code snippets provided by the user interface; receiving, by the device, the particular code snippet from a second server device after receiving the selection of the information identifying the particular code snippet; providing, by the device and to the second server device, information identifying one or more preferences for initiation of the particular code snippet, the one or more preferences including a preference indicating that the particular code snippet is to be initiated when a user of the user device scrolls the content and a preference with respect to a network address of the second server device associated with the particular code snippet; receiving, by the device and from the second server device, configuration information for the particular code snippet based on the information identifying the one or more preferences; configuring, by the device, the particular code snippet based on the configuration information; associating, by the device, the particular code snippet with the content after configuring the particular code snippet; and providing, by the device and to the user device, the content with the particular code snippet, the content, with the particular code snippet, being provided to the user device to cause the user device to execute the particular code snippet to perform a particular function.