1. A method comprising: receiving enhanced content, by a multimedia system from a service provider, wherein the enhanced content includes multimedia content, an offering, and control information concerning a trigger for selecting the offering; outputting on a display device of a multimedia system the multimedia content and the offering; receiving by the multimedia system the trigger from user activation of a given remote control input indicating selection of the offering; sending from the multimedia system an indication of the selection of the offering to the service provider; receiving by the multimedia system additional information concerning the offering from the service provider in response to the multimedia system sending the indication of the selection of the offering; outputting on the display of the multimedia system the additional information concerning the offering to the user; receiving by the multimedia system one or more additional triggers from user activation of one or more remote control inputs indicating selection or input of one or more parameters or attributes concerning the additional information about the offering; and sending from the multimedia system an indication of selection or input of one or more parameters or attributes to the service provider.