1. A method of preventing and controlling insect pests, comprising: performing an intracellular spectral sensitivity measurement of photoreceptors in the compound eye of an insect by using an equal quantum flux measurement; recording instantaneous data of the equal quantum flux measurement; drawing a plurality of spectral sensitivity curves of the photoreceptors; grouping a plurality of spectral types of photoreceptors in accordance with a peak wavelength (λ max ) of each one of the spectral sensitivity curve; measuring a spectral reflectance (R(λ)) of colored papers compared with a reflectance standard; selecting colored papers with the reflectance spectrums satisfied the photoreceptor groups; performing a color preference behavior test on the insects in accordance with the colored papers choice rates made by insects; analyzing the results of the color preference behavior test of the insects; performing an equal quantum flux measurement to calculate relative receptor quantum catches from visual stimulus of the photoreceptors that is reflected from the colored papers; analyzing the correlation between the color preference behavior test and the equal quantum flux measurement by using a regression analysis; and developing a chromatic cue trap by referring to results of the regression analysis.