1. A processor-implemented method comprising: receiving an indication of an enterprise related alert; receiving an indication of at least one alert area in which to provide the indication of the enterprise related alert; analyzing the indication of the enterprise related alert to determine if distribution of the enterprise related alert message is warranted by determining a number of detections reported by a sensor; and determining a time interval in which the number of detections reported by the sensor occurred; and if the determined number of detections is equal to or greater than a first threshold of sensor detections and the determined time interval is less than or equal to a second threshold interval: generating, via the processor, the enterprise related alert message comprising enterprise specific information comprising an identification of an enterprise and an indication of an alert type, wherein: the enterprise related alert message is formatted for compliance with the Emergency Alert System; and providing the enterprise related alert message for broadcast using the Emergency Alert System to the at least one alert area.