1. A method for the automated identification of objects each including substantially the same images, texts or items, comprising the steps of: preparing a digital representation ( 308 ) to be learned of an object or part of the object; defining a comparison detail ( 310 ) in the representation ( 308 ) to be learned, selecting a search window ( 312 ) that is prominent within the comparison detail ( 310 ); and learning at least one search detail ( 314 , 316 , 318 ) which is in the form of a straight line, two straight lines running at right angles to one another or a ring within the search window ( 312 ), to be used for object identification, carrying out a search within an object containing a digital representation ( 408 ) to be evaluated for a pattern ( 414 , 416 , 418 ) corresponding to said search detail ( 314 , 316 , 318 ), the position of the search detail ( 314 , 316 , 318 ) within the search window ( 312 ) being fixedly predetermined or defined dynamically in dependence on the content of the search window ( 312 ), and wherein said method automatically identifies moving objects.