1. A non-transitory computer-readable media having stored thereon computer executable instructions, wherein the instructions perform steps for enabling a sales associate at a retail location to procure a variety of reference materials from a central server via a mobile computing device, comprising: hosting a database of reference materials and operational information regarding a retail establishment; and providing a first user interface comprising user interface elements for allowing the sales associate at the retail location to access, using a communication network, a central server for the retail establishment, the central server allowing a plurality of additional sales associates at the retail location on a corresponding plurality of additional mobile devices to access the central server using a corresponding plurality of additional user interfaces and a corresponding plurality of additional communication networks, wherein the first user interface and the plurality of additional user interfaces cause the central server to query the database to return and display reference materials at one or more of the first user interface and the plurality of additional user interfaces at the retail location.