1. An apparatus, comprising: a processor circuit; and an app rating application operative on the processor circuit to receive game performance information and an app identifier parameter associated with a competitive event, and output an app rating indicator of an app corresponding to the app identifier parameter based on the game performance information to assist a user in selecting the app, the game performance information comprising direct information, indirect information, or a combination of direct information and indirect information, wherein the competitive event is an electronic game and the game performance information comprises one or more game performance parameters, the app rating application comprising a game performance monitor component operative to continuously receive the one or more game performance parameters associated with the electronic game, aggregate the one or more game performance parameters, and output an aggregated performance parameter.