1. A computer-readable media embodied on a non-transient, physical memory device having stored thereon computer-executable instructions for providing a customer with a map to a location of at least one item within a retail establishment, the instructions performing steps comprising: storing information identifying at least one item previously selected by the customer for purchase; receiving information that is representative of a location of a mobile device; using the information representative of the location of the mobile device to select one or more maps corresponding to the retail establishment; receiving information that is representative of the customer, wherein the received information identifies the at least one item previously selected by the customer for purchase and one or more additional items for suggestion to the customer for purchase, based on the at least one item selected by the customer for purchase; using the information representative of the customer to include with the one or more selected maps corresponding to the retail establishment, indicia indicative of one or more locations within the retail establishment at which the at least one item previously selected by the customer for purchase and the one or more additional items suggested to the customer for purchase are located; and providing the one or more selected maps with the included indicia to the mobile device for display.