1. A method comprising: determining, based on vehicle sensor data associated with a vehicle, a current vehicle condition associated with the vehicle that is detrimental to operation of the vehicle; and receiving a condition message that includes offer data and mitigating action plan data describing one or more steps configured to alter the current vehicle condition, the mitigating action plan data including an offer fulfillment location included in a route of a journey for the vehicle and the offer data including an offer for a good or service associated with the offer fulfillment location.