1. A method comprising: collecting, by a store analytics system comprising a processor that executes a store analytics application, user information associated with a plurality of users located within an environment, user device information associated with a plurality of user devices associated with the plurality of users, and estimated fields-of-view associated with the plurality of users; analyzing, by the store analytics system, the user information, the user device information, and the estimated fields-of-view to identify a commonality shared among at least two users of the plurality of users; and creating, by the store analytics system, a logical group comprising the at least two users of the plurality of users that share the commonality.