1. An information collection system, comprising: a memory; one or more processors operatively coupled to the memory and disposed within a device; a game component disposed within the device that provides a network game by engaging participants to participate anonymously to play in the network game, and the network game is designed to collect human categorization of information from the participants; a reward component that reveals social information about one of the participants to at least one other participant to encourage game play, the social information includes at least one of a name, a gender, an ethnicity, a marital status, a political affiliation, or a location; and a points management component that assigns points to a participant based on at least one of participation and/or game score that can be employed to purchase a right to reveal the social information.