1. A method, comprising: determining, by a processor executable mashup stimulus module, at least one of a role, context, presence state, and location of a user, the determined at least one of a role, context, presence state, and location being different from a user request and command to provide an existing, specified mashup; and in response to the determined at least one of a role, context, presence state, and location, providing, by a processor executable mashup management module, at least one of a mashup and output of the mashup to the user, the mashup being a function of the determined at least one of a role, context, presence state, and location.