1. A method for providing mobile network operator controlled content to mobile subscribers using social networking messages, the method comprising: receiving, by a mobile network operator node implemented using a processor and a memory, a message for delivery to one or more subscribers of the mobile network operator's network; determining, by the mobile network operator node, whether the message is a first type of social networking message, wherein the first type of social networking message is originated by a first type of social networking server and wherein the mobile network operator node is separate from the first type of social networking server; using, by the mobile network operator node, a ratio of the first type of social networking messages lacking mobile network operator controlled content sent to a subscriber of the mobile network operator's network to the first type of social networking messages containing mobile network operator controlled content sent to the subscriber of the mobile network operator's network and determining, by the mobile network operator node, whether a threshold associated with the ratio has been met; in response to determining that the message is the first type of social networking message and that the threshold associated with the ratio has been met, providing, by the mobile network operator node, the first type of social networking message and mobile network operator controlled content to the subscriber, wherein the providing of the first type of social networking message and the mobile network operator controlled content to the subscriber includes inserting the content in the first type of social networking message, wherein the mobile network operator controlled content is determined based on at least one of a followed subject of the first type of social networking message, the one or more subscribers, and the mobile network; and wherein the mobile network operator controlled content includes advertising content to offset costs for delivery of the first type of social networking messages to the one or more subscribers.