1. A product management system comprising: a computer system; a processing module in the computer system, wherein the processing module is configured to display a product design in the computer system; and a proxy object in the product design, wherein the proxy object refers to a number of product standards and is associated with a component in the product design and wherein the proxy object is configured to receive user input requesting standards information for the component; identify a role of an operator; and obtain the standards information in a format based on the role of the operator such that the standards information is displayed in the computer system.