1. A computer implemented method of determining a market for a new product, the method comprising: receiving, by an identification processor, identification of a new product for which an order book is not available on an exchange, the new product comprising first and second components; identifying, by the identification processor in response to the receiving, a first available order book for a first available product listed on the exchange and a second available order book for a second available product listed on the exchange, the first available product comprising one of the first and second components and the second available product comprising the other of the first and second components; correlating, by a correlation processor coupled with the identification processor, the first and second available order books based on the first and second components; and generating, by a market generator coupled with the identification processor and the correlation processor, a new order book for the new product based on the correlating, the new order book comprising one or more orders to buy or sell the new product, each of the one or more orders having been generated based on one or more orders to buy or sell the first available product comprised by the first available order book, one or more orders to buy or sell the second available product comprised by the second available order book, or a combination thereof, and causing the new product to be listed on the exchange having the new order book such that subsequently received orders to buy or sell the new product may be matched to at least one of the one or more orders in the new order book if counter thereto or otherwise be entered into the new order book to await a further subsequent order counter thereto.