1. A method, comprising: responsive to a performance of a video asset reaching a first interaction point where a representation of a person, place, or thing (PPT) is included in an audio track of the video asset or depicted in a video track of the asset, causing a first interaction user interface (UI) prompt to be presented to a first user of a social networking system using a display, the first interaction UI prompt comprising a first interaction UI element allowing the first user to provide a first input that is related to the PPT; receiving the first input that is related to the PPT based on the first user utilizing the first interaction UI element of the first interaction UI prompt; responsive to a second performance of the video asset reaching the first interaction point, causing a second interaction UI prompt to be presented to a second user of the social networking system using a second display of a second user device, the second interaction UI prompt comprising a second interaction UI element allowing the second user to provide a second input that is related to the PPT; receiving the second input that is related to the PPT based on the second user utilizing the second interaction UI element of the second interaction UI prompt; and causing a post to be presented to one or more other users of the social networking system in response to the first and second inputs, wherein the post references both of the first and second users and the PPT based upon an aggregation of the first and second inputs.