1. An apparatus comprising: an interface module configured to receive, via a user interface displayed on a mobile device, a content marking command at a particular time, the content marking command indicating a user interest in a particular moment of an event viewed by the user; an identification module implemented by one or more processors and configured to identify the event viewed by the user and video content data corresponding to the event; and a content marking module configured to generate content marking data indicating a particular portion of the identified video content data corresponding to the particular moment of the event.