1. A method of obtaining, preparing and visually displaying additional information on a continuous reproduction of electronic media, and picture reproduction or sound reproduction respectively, particularly on an ongoing television program, in which program information from the ongoing program or of highlighted additional data to the program are analyzed and additional information obtained from databases, from a public data network or from other sources of information subject to the program information, and made available to the television viewer as an additional information and prepared optically or acoustically, wherein the obtained data for the additional information are linked with manually or automatically related metadata.