1. A method, comprising: receiving, by a content rating system, ratings that are associated with a content, wherein the ratings are received from rating sources, wherein a first one of the ratings is from a first one of the rating sources; ascertaining, by the content rating system, an indication of whether the rating sources accessed the content; determining, by the content rating system, an effect each of the ratings has on a popularity of the content for a time period after which the first one of the ratings is provided to at least one potential consumer of the content, wherein the popularity of the content comprises determining a number of times the content is accessed; ascertaining by the content rating system, preference profiles, wherein each of the rating sources is associated with one of the preference profiles, wherein each of the preference profiles is based on consumption habits of the rating sources, wherein a first one of the preference profiles is associated with the first one of the rating sources and a second one of the preference profiles is associated with a potential consumer of the content; determining, by the content rating system, a degree of relatedness between the first one of the preference profiles and the second one of the preference profiles; detecting a number of times that the content was accessed by the first one of the rating sources; adjusting, by the content rating system, a weight of the first one of the ratings, wherein: the weight of the first one of the ratings is increased if the first one of the ratings comprises a positive rating and the popularity of the content increases in the time period; the weight of the first one of the ratings is increased if the first one of the ratings comprises a negative rating and the popularity of the content decreases in the time period; the weight of the first one of the ratings is increased if the first one of the rating sources accessed the content; the weight of the first one of the ratings is decreased if the first one of the ratings comprises a negative rating and the popularity of the content does not decrease in the time period; the weight of the first one of the ratings is decreased if the first one of the ratings comprises a positive rating and the popularity of the content does not increase in the time period; the weight of the first one of the ratings is decreased if the first one of the rating sources did not access the content; the weight of the first one of the ratings is increased if the degree of relatedness comprises a high degree of relatedness; the weight of the first one of the ratings is decreased if the degree of relatedness comprises a low degree of relatedness; and the weight of the first one of the ratings is increased if the content was accessed on multiple occasions by the first one or the rating sources; and generating, by the content rating system, an average rating for the content, the average rating comprising at least two weighted ratings, wherein the first one of the ratings is one of the at least two weighted ratings.