1. An article of manufacture including a machine-readable medium having instructions stored thereon which, when executed by a machine, causes the machine to perform a method, the method comprising: implementing a Universal Discovery, Description and Integration (UDDI) web services environment in which web based service providers registered with a UDDI web based registry can be discovered and accessed with the web based registry; forcing a client to undergo a registration process as a condition for said client either discovering or accessing a web based service provider through the UDDI web based registry, said registration process including gathering information describing said client, categorizing the client as belonging to a specific client type based on the gathered information describing the client, and storing in the UDDI web based registry information indicating that the client is of the client type; determining that the registered client needs to be communicated to, including accessing the information in the UDDI web based registry indicating that the client is of the client type; and after a business relationship has been engaged with said service provider, said UDDI web based registry receiving notification from said service provider indicating that said registered client needs to be communicated to.