1. A method for scheduling an appointment for a customer in an office having one or more persons tasked with scheduling appointments for the office in a computer-implemented office management system, the computer-implemented office management system describing each customer and appointment according to one or more attributes which influence profitability or office preferences and storing information in an office management system electronic database, comprising the steps of: a) querying by a contact management program executing on a computer the office management system electronic database to determine a first class of customers whose appointments have not been scheduled despite reminding the customer at least once to schedule the appointment, b) sorting the first class of customers according to an expected appointment value, so that customers whose appointments have a higher expected appointment value are presented for contact before customers whose appointments have a lower expected appointment value, wherein the expected appointment value comprises an amount of revenue expected from the appointment that is to be scheduled, wherein the amount of revenue expected from the appointment to be scheduled is based on an average billings per visit and an individual attendance history of each of the customers in the first class of customers, c) displaying contact information associated with a customer belonging to the first class of customers on a computer screen to prompt the one or more persons to personally contact the named customer to schedule the appointment for the customer, wherein the expected appointment value associated with the customer being displayed to the one or more persons is higher than the expected appointment value of customers in the first class of customers that have not been displayed, d) personally contacting the customer to schedule the appointment, the personal contact being made by at least one of the one or more persons, e) noting the results of the personal contact in an electronic database, and f) noting the time of step d).