1. A system for creating an affinity group of portable communications device users comprising: means for providing wireless communication between said users; means for storing profile data relating to each of said users, said means for storing being operatively connected to the means for providing wireless communications; and means for (a) comparing the profile data of different ones of said users, and (b) associating users with the affinity group based on the profile data comparison to thereby create the group, said means for comparing and associating being operatively connected to the means for storing.