1. A commercial platform comprising: a database accessible via a computerized device with a processor and memory, the database comprising a library of product models, information relating to products, and an association of a product model from the library of product models with at least one of the products; a merchant component to define the information and define the association of the at least one of the products with the product model; and a consumer component operable on the computerized device through which the product model is selectable to augment within a substantially live representation of an environment, wherein the product model is selected by indicating the at least one of the products associated with the product model, wherein the product model is accessed from the database to be augmented within the substantially live representation of the environment relative to a target located in the environment; wherein at least one product model from the library of product models comprises permissions to selectively associate the at least one product model with multiple merchants wherein the library of product models is configured to permit shared use between multiple merchants of product models for commonly carried products; wherein the consumer component comprises an augmentation engine to detect the target and display the product model associated with the at least one of the products that is selected as being augmented in the substantially live representation of the environment relative to the target, the product model being displayed with a size being determined relative to dimensions of the target; wherein the target provides a reference point to augment the product model with the substantially live representation of the environment.