1. A computer-implemented method comprising: receiving a message that was published from a social-communication application of a social network website; detecting that the message originated from a social networking account that is associated with a player account controlled, at least in part, via a wagering game server; selecting a first phrase from the message; comparing the first phrase to a plurality of second phrases accessible via the wagering game server, wherein the plurality of second phrases describe characteristics associated with a wagering game venue; detecting, via at least one of one or more processors, that the first phrase is equivalent to at least one of the plurality of the second phrases; and providing, via at least one of the one or more processors, an award after detecting that the first phrase is equivalent to the at least one of the plurality of second phrases.