1. A method of rewarding loyalty of a user having a personal terminal transported by or on behalf of the user, the method comprising: detecting whether the personal terminal is within a predetermined physical proximity of an interaction terminal associated with a product, a product device, a transaction device, and/or a promotional object; and providing a loyalty reward to the user for causing the personal terminal to be within the predetermined physical proximity of the interaction terminal associated with the product, the product device, the transaction device, and/or the promotional object.