1. A method for incentivizing a plurality of participants to exchange goods or services of a vertical market on a marketplace, comprising: based on an agreement among the plurality of participants, issuing with a processor at least one warrant to a participant who trades on the marketplace, in which the warrant provides a right to the participant for converting the warrant into at least one ownership share of the marketplace, and in which the right is conditioned on the participant's performance on the marketplace; determining via the processor the participant's performance on the marketplace; determining via the processor, based on the participant's performance, a quantity of warrants that may be converted into the at least one ownership share of the marketplace; and transmitting to a remote device a notification of the quantity of warrants to the participant, in which the remote device and the processor are in communication over a network.