1. A computer-implemented method for electronic content management, the method comprising: receiving, from a remote communication device and at a server system, information that indicates a unique identifier for a physical item that corresponds to media content, the identifier differing from identifiers for other physical items that correspond to the same content; associating the received information with an account of a first user of a hosted internet service; providing, as a result of associating the received information with the account of the first user and by the hosted internet service to remote communication device for streaming play on the remote communication device, content that matches the content that corresponds to the physical item, based on a determination that the received information authorizes the first user to obtain the content provided by the hosted internet service; and passing streaming of an ongoing stream of the content from the remote communication device to a second device in response to the physical item or the remote communication device being exposed in proximity to the second device.