1. A computer system comprising a conferencing system establishing a conference between a plurality of participants accessing the conferencing system via a corresponding computing device, the conference comprising a conference user interface for displaying each of the participants as a unique participant object in a virtual location, the virtual location comprising one or more advertisement objects; and an advertising platform in communication with the conferencing system, the advertising platform configured to select advertisement data from one or more advertisers to be displayed in association with the advertisement objects displayed in the virtual location during the conference.