1. A method in a wireless communication device for use in displaying a map, the wireless communication device including a user interface comprising a display, the method comprising: receiving a message that refers to a map location; displaying the message comprising the message containing a hypertext link object within the message wherein the hypertext link object is the only link to the map location in the message wherein the hypertext link object is the only link to the map location in the message; receiving, via the user interface, a selection of the hypertext link object, the hypertext link object being associated with a Uniform Resource Locator (URL) string which comprises a server address and location data corresponding to the map location; and in response to receiving the selection of the hypertext link object, when a trigger to invoke an associated mapping application provided on the device is identified from the URL string associated with the selected hypertext link object, executing the associated mapping application and displaying a map of the map location corresponding to the location data; and when the trigger is not identified from the URL string associated with the selected hypertext link object, executing a web browser application of the wireless communication device for receiving and displaying a map of the map location corresponding to the location data.