1. A method of generating a set of personalized communications for a plurality of persons, the method comprising the steps of: with a computer system, automatically: successively generating a communication for each of a plurality of persons, the communications each comprising identifying content to distinguish each person from other persons of the plurality of persons, and personalized content relating to an offer to each person, wherein the generating a communication includes accessing a computer-accessible storage medium to determine at least part of the personalized content relating to the offer from at least one set of alternative descriptions, characteristics and/or identifications associated with the offer; and wherein at least one personalized content generated for a first person's communication is different from a second personalized content generated for a second person's communication.