1. A non-transitory computer-readable storage medium storing instructions that, when executed by at least one processor, cause a computing device to: receive a user preference, the user preference selected for an individual user; access a user identified word of a plurality of user identified words, the user identified word associated with the user preference and a color selected for the individual user; obtain image data that includes a representation of text; use an object recognition algorithm to determine a recognized word represented in the image data; associate the user identified word with the recognized word; display the recognized word emphasized by a visual color attribute, the visual color attribute matching the color associated with the user identified word; and arrange the recognized word with respect to a plurality of recognized words, individual recognized words of the plurality of recognized words associated with individual user preferences and individual colors selected for individual users, the plurality of recognized words arranged based on the color, thereby ascertaining a group preference associated with group behavior based on the individual recognized words with respect to the plurality of recognized words.