1. A process involving identity proofing, the process performed electronically, automated on a computer system and scalable as to number of persons participating, the process comprising the steps of: verifying that a user making an electronic request for identity proofing is on an electronic directory of persons eligible for identity proofing; creating an attest list for the user, the attest list comprising one or more associates of the user that can confirm an identity of the user when viewing a video of the user, wherein creating the attest list comprises identifying the one or more associates from a directory of an organization and the one or more associates comprises one or more persons that have been previously approved by another person within the organization to verify the identity of the user; collecting a first video of the user making the electronic request for identity proofing; presenting the first video to the one or more associates on the attest list; asking the one or more associates for a confirmation of the identity of the user based on reviewing the first video; deriving a first biometric for the user from the first video of the user; saving the first biometric derived from the first video, wherein the first biometric derived from the first video is an identity-proofed biometric in response to the one or more associates confirming the identity of the user in the first video; receiving a request for identity authentication of the user after the first biometric is saved as the identity-proofed biometric; receiving a second video of the user through the computer system as part of the request for identity authentication; deriving, by the computer system, a second biometric from the second video; comparing the second biometric to the identity-proofed biometric; and confirming the identity of the user based on the comparison of the second biometric to the identity-proofed biometric.