1. A computer-implemented method for providing content for a smart brand asset, the method comprising: a processor receiving a request of content for a smart brand asset; said processor using said request to identify a website server that hosts a webpage including a code representing the smart brand asset; said smart brand asset comprising an interactive container of brand assets comprising any of images, videos, interactive software code, product brochures, and embed codes from other websites; said processor placing a unique embed code on web pages in lieu of an image reference to represent the smart brand asset; said processor rendering a web page containing a smart brand asset embed code; said processor calling and executing a script when a web page containing a smart brand asset embed code is rendered; responsive to said script, said processor loading an initial payload of the smart brand asset into a web browser, said payload comprising any of an image, a piece of text, video, or other brand asset object; said processor determining when the consumer interacts with the smart brand asset; said processor, in response to said loading of said initial payload of said smart brand asset, and further in response to the consumer interacting with the smart brand asset, launching a secondary payload of digital brand assets; said processor displaying said secondary assets in any of a lightbox or within a same page and location as the initial payload; said processor determining a website characteristic of the website server, said website characteristic comprising any of a categorized type of the website based on the purpose of the website and a blacklist of forbidden web sites, wherein said determining a website characteristic of the website server comprises: said processor identifying a domain name of the website server hosting the webpage hosting the smart brand asset; said processor determining whether the domain name is listed in a list of type categories containing associated domain names, said type categories comprising any of a purpose of the websites and general contents or topics of the websites; said processor identifying a type of the domain name based on the list of type categories containing associated domain names; and said processor selecting a payload for the smart brand asset suitable for the identified type of the domain name; said processor determining a website characteristic of the website server; said processor identifying a rule defining how the smart brand asset presents its content based on the website characteristic of the website server; said processor generating the content for the smart brand asset according to the rule; said processor sending the content for the smart brand asset in response to the request; and said processor presenting the content of the smart brand asset in a format that is suitable for the website characteristic of the website server.