1. A method, comprising: identifying, by a computer-based system, tailored content; embedding, by the computer-based system, the tailored content with at least one of a hyperlink or a uniform resource locator (URL), the at least one of hyperlink or URL configured to cause retrieval, by a browser, of a website associated with the tailored content; communicating, by the computer-based system, the tailored content to a web client; receiving, by the computer-based system, a selection of the tailored content; facilitating, by the computer-based system, a message based custom service dialog to obtain information related to a custom service dialog request, and modifying, by the computer-based system, the tailored content based upon information related to the message based custom service dialog request and consumer preferences, wherein the consumer preferences are ranked based on a weighting factor, highest percentage, spending amount, and frequency of a behavior.