1. A method for providing a content using a video apparatus including a controller, a storage unit and a display screen, the method comprising: determining, by the controller of the video apparatus, a user's interest in a content which is currently being displayed on the display screen of the video apparatus; determining, by the controller of the video apparatus, whether to create a new application object if it is determined that the user's interest is less than a reference level; creating, by the controller of the video apparatus, the new application object if it is determined to create the new application object and selecting, by the controller of the video apparatus, an application object from among a plurality of application objects previously stored in the storage unit of the video apparatus if it is determined not to create the new application object; and providing another content different from the currently displayed content on the display screen of the video apparatus if it is determined that the user's interest is less than the reference level, the another content being one of the new application object and the selected application object, wherein the determination comprises detecting, by the controller of the display apparatus, user action of browsing contents other than the currently displayed content.