1. A computer-implemented method of using eBook reading metrics to generate action information comprising: receiving data reports from a plurality of clients, the data reports comprising action reports describing actions performed by a plurality of users of the clients at locations within an eBook; analyzing the data reports to identify a same action that is performed by the plurality of users of the clients at an identified same location within the eBook; generating action information for automatically performing the identified action at the identified location within the eBook, the action information indicating to automatically display information to a user of a client when the user reads the identified location within the eBook; and transmitting the action information to the client, wherein the client is adapted to use the action information to automatically perform the identified action at the identified location within the eBook.