1. A method comprising: receiving, by a server computing device for a social networking web site from a user via access of the social networking web site, confidential information regarding the user, the confidential information including information regarding the user that the user does not socially share on the social networking web site; associating, by the server computing device for the social networking web site, the confidential information regarding the user with a user identifier that uniquely identifies the user on the social networking web site; associating, by the server computing device for the social networking web site, the confidential information regarding the user with an export group identifier corresponding to a type of the confidential information; and, associating, by the server computing device for the social networking web site, the export group identifier with a password different from a user password the user employs to gain access to the social networking web site, wherein the export group identifier and the password are adapted to be shared by the user to a third party to permit the third party to access the confidential information through the social networking web site.