1. A computer-implemented method, comprising: determining a first location of a first user device associated with a first user; determining a second location of a second user device associated with a second user; determining whether the first location of the first user device is proximate to the second location of the second user device; upon a determination that the first and second locations are proximate to each other, binding one or more media content-related characteristics regarding the first and second users; determining a relationship between the first and second users based upon the one or more media content-related characteristics; and without first or second user input regarding user content preferences, providing a recommendation of media content to consume based upon the determined relationship.