1. A method comprising: receiving, by an identity server device, a request to create a data usage sponsorship campaign from a sponsor server device associated with a sponsor for sponsoring data usage; receiving, by the identity server device, from the sponsor server device, and based on providing a configuration interface, information for the data usage sponsorship campaign associated with an entity-identifiable group of users, the information for the data usage sponsorship campaign including an entity-selected first date, an entity-selected second date, entity-selected content, and entity-selected cost information; generating, by the identity server device and based on the request, configuration information for the data usage sponsorship campaign; configuring, by the identity server device, the data usage sponsorship campaign based on the configuration information; receiving, by the identity server device and from a content server device, an identifier associated with a user device, the identifier being provided to the identity server device based on embedded code included in particular content accessed by the user device, the embedded code being provided by the identity server device to the content server device, the embedded code enabling the content server device to support the data usage sponsorship campaign, the embedded code including one of an application, a code snippet, a script, or a widget that is embedded in the particular content, and the embedded code causing the user device to provide the identifier to the content server device; receiving, by the identity server device, information associated with data usage by the user device while the particular content is accessed by the user device; determining, by the identity server device, whether the data usage is sponsored by the sponsor based on the identifier and the information associated with the data usage, the sponsor sponsoring data usage associated with the particular content accessed by the user device on a first date, the sponsor not sponsoring data usage associated with the particular content accessed by the user device on a second date, the second date being different than the first date, the sponsor sponsoring data usage associated with the particular content accessed by the user device during a first time of day, and the sponsor not sponsoring data usage associated with the particular content accessed by the user device during a second time of day, the second time of day being different than the first time of day; and assigning, by the identity server device, charges for the data usage: to an account associated with the user device when the data usage is not sponsored by the sponsor, or to an account associated with the sponsor when the data usage is sponsored by the sponsor.