1. A method of managing social media universes, comprising: on a plurality of media content servers, searching for media content and community members that have been associated with a new concept for creating a new universe; for each found new concept, retaining an association between the new universe for the new concept and any found media content and community members; and if a requesting user requests to view the new universe, displaying for the requesting user a representation of the media content and the community members that are associated with the new universe, wherein the representation of the media content and the community members indicates a level of how much media content has been contributed or how many members have contributed media content for such new universe.