1. A method comprising: identifying, at one or more applications executing on one or more of a plurality of mobile devices associated with a plurality of people, that the plurality of people are starting a meeting, the plurality of people including a plurality of required attendees and a plurality of optional attendees, the plurality of people corresponding to a plurality of virtual business cards, the identifying based on a determination that a number of the plurality of mobile devices associated with the plurality of required attendees has been pointed toward a same predetermined location, the predetermined location corresponding to a definable region in a three-dimensional space in which the meeting is being held, the region being occupied by a person or object that is visually identifiable within the three-dimensional space, the number exceeding a predetermined threshold; responsive to the identifying that the plurality of people are starting the meeting: collecting information about the plurality of people that is relevant to a context of the meeting, the information including where at least some of the plurality of people are seated around the conference table and information from the plurality of virtual business cards; and transmitting at least a portion of the information for presentation on the plurality of the mobile devices, the presentation including an arrangement of representations of the information from the virtual business cards such that the relative positions of the plurality of people at the predetermined location are depicted.