1. A method of producing and distributing a personalized book, comprising the steps of: (a) packaging a simulated book, that has an outward appearance and size substantially the same as the personalized book to be produced, with a questionnaire and instructions, in an integral package in which at least a part of the simulated book is readily visible; (b) distributing the integral package; (c) receiving a completed questionnaire, with personalized information thereon; (d) printing the personalized book using the personalized information from the completed questionnaire as part of the text of the book; and (e) delivering the completed personalized book in accordance with the personalized information on the completed questionnaire.