1. A method of communicating location information, comprising: receiving, from a first wireless device, a first data message; obtaining a proximity zone surrounding a current location associated with said first wireless device; selecting one or more user IDs from a first set of one or more user IDs, said selected one or more user IDs being associated with at least one second wireless device that is within said proximity zone; automatically appending said current location information associated with said first wireless device to said first data message; transmitting said first data message comprising said current location information associated with said first wireless device to said at least one second wireless device; receiving, said at least one second wireless device, a second data message comprising a request to transmit current location associated with said at least one second wireless device, to said first wireless device; and transmitting current location associated with said at least one second wireless device to said first wireless device.