1. A method comprising: representing users within a virtual environment, the virtual environment residing on one or more computers; collecting data pertaining to one or more of the users' activities not associated with the virtual environment relating to each of the users' performance on business-related tasks; awarding incentives including points, badges, levels, prizes, etc. to a plurality of users in the virtual environment based on the collected data pertaining to the users; providing information regarding a first user's incentives to at least a second user involved in activities related to the business-related tasks performed by the first user; and updating the collected data in the virtual environment as the data pertaining to the performance of users changes.