1. A method of conducting a search and presenting results, the method executable at a server, the method comprising: receiving a search query from an electronic device associated with a user; responsive to the search query, generating a search query result set, the search query result set including a vertical search result; determining a confidence level that the vertical search result is the most relevant to the search query; responsive to the confidence level being above a pre-determined threshold, causing the electronic device to display exclusively the vertical search result.