1. A method comprising: generating, by a computer based system for analyzing and updating a lead management device comprising a processor and a non-transitory memory, a first data set comprising data representing industries of first persons and transaction data associated with the first persons, wherein each of the first persons is associated with a respective transaction account; generating, by the computer based system, a second data set representing an average amount charged to a transaction account by the first persons in each of the industries based on the first data set, wherein the average is derived from no more than about 80% of the first data set; comparing, by the computer based system, the average amount charged to an amount charged by each of the first persons to the transaction account associated with each of the first persons in each of the industries to determine additional spend capacity; and delivering a result of the comparison to one of the first persons.