1. A method for marketing at least one of products and services associated with an enterprise, the method comprising: presenting a first process model, the first process model describing how at least one functional group in the enterprise responds to a selected operational circumstance; and presenting a second process model, the second process model describing how the at least one functional group responds to the selected operational circumstance after the enterprise has implemented at least one of a selected product and a selected service configured to facilitate operation of the enterprise.