1. A method comprising: determining a geographic location of an IP address associated with an Internet user's machine, the Internet user's machine being utilized to access one or more Internet sites, wherein determining the geographic location further comprises: determining a geographic address of an entity that owns the IP address; obtaining a route through the Internet to a target host for the IP address, the route comprising at least one intermediate hosts; determining a geographic naming convention for each host of at least one intermediate hosts within the route through the Internet to the target host; deriving a geographic location of any intermediate host within the route by automatically matching intermediate hosts to geographic locations through use of a database correlating geographic naming conventions to geographic locations; if a specific intermediate hosts within the route lacks associated known geographic naming conventions, deriving the geographic locations of any unknown intermediate host in the route by determining the geographic location of an entity that owns the specific intermediate host; automatically determining the geographic location of the IP address by analyzing the route and the geographic locations of the intermediate hosts; gathering additional information about the IP address based at least in part on the activity of the Internet user's machine when accessing the one or more Internet sites; storing the determined geographic location and the additional information in a database in association with the IP address; generating, by a profile server, a profile associated with the IP address and based at least in part on the stored information; receiving a request for the profile from a web server in response to the Internet user's machine requesting access to an Internet site associated with the web server; determining whether the web server is authorized to have access to the profile; and transmitting, in response to the request and after determining the web server is authorized to have access to the profile, the profile to the web server, the web server dynamically altering one or more configurations of the Internet site based at least in part on the profile.