1. A method comprising: receiving a single audio/video content stream from a content provider; analyzing the audio/video content stream prior to being presented to a viewer on a display device for events to be presented in the content stream; determining, based solely on the analyzed audio/video content stream, an enhanced sensory experience for selected events in the content stream; synchronizing the enhanced sensory experience with the content stream; identifying devices in proximity to the viewer that can provide the enhanced sensory experience to the viewer while viewing the content stream, the identifying including querying the viewing environment to identify the devices that may be used to provide the enhanced sensory experience; displaying the video from the received content stream on a display device; outputting audio from the received content stream on a speaker device; and activating, based solely on the analyzed audio/video content stream, one or more of the devices in synchronization with the content stream as the content stream is being displayed on the display device to provide an enhanced viewing experience.