1. A method for providing services through a mobile communication network to an end user device connected to the mobile communication network, the method comprising: allowing a service to be defined by providing a pointer to a standard format file comprising content for the service, the standard format file being a web feed file, wherein the standard format file contains sufficient information to define the service; reading content from the standard format file; and sending at least a portion of the content through the mobile communication network to the end user device.