1. A media control process operating on a computer, comprising: retrieving a pre-defined advertisement, the advertisement having a preferred target audience; selecting, according to the preferred target audience, a distribution list from a set of available consumers; receiving media content; generating a distribution message for the selected consumers on the distribution list, the distribution message comprising at least part of the media content and the advertisement; and forwarding the distribution message for transmission to each of the selected consumers on the distribution list.