1. An apparatus, comprising: a processor; and a memory, at least one of the processor or the memory being configured or designed for: determining a location of at least one client not currently requesting content but that is likely to request the content; determining a first proximity between the at least one client and a first server not currently storing but configured to store and serve the content; determining a second proximity between the at least one client and a second server not currently storing but configured to store and serve the content; and based upon the relative values of the first and second proximities, loading the content into one of the first server or the second server from a third entity.