1. A Voice Over Internet Protocol (VoIP) conference bridge, comprising: a conference bridge application active in a location addressed using Internet Protocol; a module to determine a plurality of potential VoIP participants to said conference bridge based on a pre-defined criteria; an invite module to issue invites to each of said plurality of potential VoIP participants to said conference bridge; and a plurality of Internet interfaces to said conference bridge application, to accept a respective plurality of potential VoIP participants to said conference bridge; wherein said given conference is established between said accepted plurality of VoIP participants, each of said plurality of VoIP participants satisfying said pre-defined criteria.