1. A price tag and re-price label combination, comprising: a price tag having an outer side and an underside, printed price data disposed on the outer side of the price tag, a re-price label having an outer side and an underside, the re-price label having a first label part folded and adhesively adhered at its underside to the underside of an adjoining portion of the re-price label, printed re-price data on the outer side of the first label part, the printed re-price data on the first label part being different from the price data on the price tag, the underside of a remaining portion of the re-price label having a coating of pressure sensitive adhesive, the underside of said remaining portion being adhered to the underside of the price tag at a marginal edge with the first label part projecting beyond the price tag.