1. An apparatus for assisting user-selection of achievement tools that meet educational standards, the apparatus comprising: a server computer comprising memory, wherein the memory centrally stores: a plurality of keywords; a plurality of educational standards; a plurality of achievement tools; keyword-to-educational-standard assignments, wherein each of the educational standards has assigned thereto at least selected ones of the keywords; and keyword-to-achievement-tool assignments, wherein each of the achievement tools has assigned thereto at least selected ones of the keywords; wherein the server computer is operable to: publish, over a computer network, a user interface that enables educational-standard selection, wherein the user interface is configured to enable user log-in via a unique identifier; receive, over the computer network and via the user interface, a selection of a particular educational standard of the plurality of educational standards in relation to a submitted achievement tool; and in the memory, automatically assign to the submitted achievement tool the at least selected ones of the keywords assigned to the particular educational standard.