1. A method of providing a targeted presentation of action figures or action figure accessories available for purchase in an online marketplace associated with a virtual environment, the presentation being based, in part, on user performance in the virtual environment in which virtual counterparts of the action figures or action figure accessories interact with one another, the method being implemented on a computer system that includes one or more physical processors executing computer program instructions, which when executed, perform the method, the method comprising: obtaining, by the computer system, performance indicator information related to performance of a user of the virtual environment; selecting, by the computer system, one or more of the action figures or action figure accessories based on the performance indicator information; presenting, by the computer system, the one or more selected action figures or action figure accessories to the user in the online marketplace; receiving, at the computer system, a purchase confirmation indicating that an action figure or action figure accessory has been purchased by the user; providing, by the computer system, a temporary virtual object to the user based on the purchase of the action figure or action figure accessory such that the temporary virtual object is available for use by the user in the virtual environment, wherein the temporary virtual object comprises at least one of a virtual counterpart of the action figure or action figure accessory in the virtual environment or a substitute for the virtual counterpart; receiving, at the computer system, order fulfillment information related to a delivery of the action figure or action figure accessory; and assigning, by the computer system, based on the order fulfillment information, a time of expiration such that use of the temporary virtual object by the user in the virtual environment is limited based on the time of expiration.