1. A method comprising: receiving, at a server, a digital object, wherein the digital object comprises information associated with a user; extracting the information associated with the user from the digital object; assessing, based on the extracted information, strength of relationships between the user and a plurality of other users, each associated with one or more social networks; and adding the user to at least one social network based, at least in part, on the information associated with the user and the strength of the relationships between the user and a plurality of other users.