1. A method comprising: determining a subset of multimedia presentations in accordance with predetermined criteria; determining one or more multimedia data items, each of said tone or more multimedia data items being an index into a corresponding one of said subset of multimedia presentations; presenting said one or more multimedia data items for viewing in a user interface display; receiving at least one of direction controls and speed controls of said one or more multimedia data item viewed; receiving a selection of a first of said one or more multimedia data items; and transferring control to machine executable code associated with a first one of said subset of multimedia presentations having said first multimedia data item as an index; wherein said first one of said subset of multimedia presentations is a for on-line shopping of a product.