1. A system, comprising: an interface configured to: facilitate a transmission of a review request to a potential author of a review on a review site; a processor configured to: determine that the potential reviewer has not, subsequent to the transmission, authored a review on the review site; determine a follow-up action to take with the potential reviewer regarding the review request, whether determining the follow-up action to take includes accessing a profile of the potential reviewer that comprises historical information associated with at least a first review that was previously authored by the potential reviewer at a time prior to the facilitation of the transmission; and wherein the follow-up action is determined at least in part based on the prior time; and perform the determined follow-up action; and a memory coupled to the processor and configured to provide the processor with instructions.