1. A gaming system comprising: at least one gaming server, each of the at least one gaming server having at least one processor and at least one memory device storing instructions that, when executed by the at least one processor, cause the at least one gaming server to: assign one or more unique identifiers to a registrant, monitor for web activity associated with the one or more unique identifiers and initiated by the registrant, measure an effect of the web activity, and convert the measured effect into a gaming incentive.