1. A computer-implemented method of color matching a paint formulation for repairing a vehicle comprising: (a) identifying a color code for a vehicle paint; (b) selecting a color reference chip associated with the color code; (c) visually determining a color shift between the paint on the vehicle and the color reference chip; (d) searching a computer database for paint formulations associated with the color code; (e) selecting a plurality of the paint formulations for display; (f) displaying paint images of the selected formulations at a plurality of viewing angles; (g) identifying one of the displayed paint images that best matches the vehicle paint while accounting for the color shift; and (h) identifying the paint formulation for the best matched paint image.