1. A data architecture for use within a cognitive information processing system environment comprising: a cognitive inference and learning system, the cognitive inference and learning system providing a cognitive computing function, the cognitive inference and learning system comprising a cognitive platform, the cognitive platform comprising a cognitive engine; a plurality of data sources, the plurality of data sources comprising a public data source and a private data source, the public data source comprising publicly available travel information, the private data source comprising privately managed, company specific travel information; a cognitive data management module, the cognitive data management module accessing information from the plurality of data sources and providing the information to the cognitive inference and learning system, the cognitive engine processing data from the plurality of data sources to provide cognitive insights.