1. A method comprising: receiving an indication for a detection between at least one premises device and a plurality of user devices, wherein each indication for the detection comprises a user device identifier of a user device of the plurality of user devices and a premises device identifier of a premises device of the at least one premises device; determining a confidence level for each of the plurality of user devices that the plurality of user devices is within a presentation area of a presentation device associated with the at least one premises device; determining a first user device of the plurality of user devices that is within the presentation area of the presentation device based on the confidence level; determining, based on a user device identifier of the first user device and the confidence level, a campaign to be presented on the presentation device; and transmitting the campaign to the presentation device.