1. A method for ranking an entity against a group of other, like entities comprising the steps of: a. collecting data regarding one or more factors for each of said entities; b. ranking said entities based on said collected data and normalizing characteristics of each of said entities; c. weighting said one or more factors; d. calculating an overall ranking of said entities based on the ranking for each of said entities for each of said factors and the weighting of said factors; and e. assigning indicia to one or more of said ranked entities, said indicia indicating the relative overall ranking of said entities.