1. A method implemented in one or more devices, the method comprising: receiving, in a first format from a networked application instrumentation module, networked application event data associated with an event of a networked application corresponding to the networked application instrumentation module, the networked application event data also being associated with a session identifier of a session of the networked application; receiving, in a second format from a Web service instrumentation module, Web service event data associated with an event of a Web service corresponding to the Web service instrumentation module, the Web service event data also being associated with the session identifier, the second format being a different format than the first format; and merging, into a consolidated storage of event data in a common format comprising text, the networked application event data and the Web service event data associated with the session identifier, including storing: a value from the networked application event data under a Web service event data name; or a value from the Web service event data under a networked application event data name.