1. An apparatus for selling a ticket and/or a ticket option, comprising: a memory device for storing information regarding at least one of a ticket for an event and a ticket option for an event; a processor for processing at least one of a ticket request and a ticket option request for at least one of a ticket for an event and a ticket option for an event, wherein said processor processes said at least one of a ticket request and a ticket option request in conjunction with said information stored in said memory device, wherein said processor generates at least one of a ticket availability message and a ticket option availability message; and a transmitter for transmitting said at least one of a ticket availability message and a ticket option availability message to a communication device associated with a user.