1. A method of serving a patron of a food services establishment a wine, comprising the steps of: providing a handheld device connected to a central server to a patron upon the patron entering the establishment and personalizing the handheld device to the patron at the central server such that the central server identifies the patron and recognizes activity of the patron on the handheld device; accessing, at the central server, personal experiences of the patron representing their prior actual experiences with wine selections and presenting such, via the handheld device, to the patron, the prior actual experiences evidenced by a rating provided by that patron based on their actual prior selection of an associated wine at that establishment with a prior use of the handheld device for recording such; selecting by the patron, via the handheld device, one or more wines with or without other available services from the food establishment; if the selected wine is not available at the food service establishment, accessing, with the central server, a database including the flavor profiles of a plurality of wines; identifying, with the central server, the flavor profile of the selected wine; comparing, with the central server, the flavor profile of the selected wine with the flavor profiles of wines available at the food service establishment and identifying one or more alternate wines having the same or similar flavor profiles; accessing, with the central server, a database including the actual experiences of other patrons with the identified alternate wines at the food services establishment, evidenced by ratings provided by other patrons that have used the handheld device at that establishment and recorded with the handheld device their experiences with the identified one or more alternate wines; presenting, with the hand held device, the identified alternate wines along with the rating provided by the other patrons, of the alternate wines, to the patron; selecting by the patron, via the handheld device, one or more of the identified alternate identified wines with or without other available services from the food establishment.