1. A method of response game play comprising the steps of: receiving a control designation from a revenue provider, the control designation designating a control and wherein the control designation received from the revenue provider is a target demographic of interest to the revenue provider; receiving selections for each of a plurality of competing media content game elements within one or more categories from a plurality of participants; receiving selections for each of the same plurality of competing media content game elements within the one or more categories from the control, wherein the control is a subset of participants within the plurality of participants, the subset of participants comprising participants within the target demographic; identifying selections received from a highest number of participants within the control as accurate selections; assigning a point value to each respective participant in the plurality of participants who provided an accurate selection; assigning a point value to each respective participant in the control who provided an accurate selection; identifying a participant in at least one of the control and the plurality of participants receiving a highest assigned point value; and providing information about the participant receiving a highest assigned point value and the accurate selections to the revenue provider.