1. A computer-implemented method for managing digital content for a company website on a global basis, including the steps of: receiving, from a computer of a user, a request to view an updated content page; retrieving a category tag click count for a component corresponding to said user; analyzing said category tag click count to determine a level of interest for establishing user preferences; retrieving said component according to said user preferences, wherein said component includes a category tag corresponding to said user preferences; and, positioning said retrieved component on said updated content page according to content mapping data which includes instructions for mapping said component to said updated content page.