1. A method, comprising: providing a first customer a first card having an enabled RFID device coupled to the first card; obtaining demographic data regarding the first customer; determining the traffic pattern of the first customer within a merchant location by automatically tracking the position of the RFID device over time using a plurality of RFID detection devices, the merchant location having a merchant layout; analyzing the demographic data and the traffic pattern of the first customer; determining a modification to be made to the merchant layout based at least on the analysis of the demographic data and the traffic pattern of the first customer; and making the modification to the merchant layout.