1. A system for using sensor data collected via a monitoring system to deliver personalized relevant content, the system comprising: a monitoring system including one or more sensors configured to sense events related to use of a home of a customer; and a monitoring application server configured to electronically receive, either directly or via a network communications module, data communications from the monitoring system and provide personalized content to the customer of the monitoring system based on the data communications from the monitoring system, wherein: the monitoring system is configured to send, to the monitoring application server, sensor data that is generated by the one or more sensors included in the monitoring system and that indicates events related to use of the home of the customer sensed by the one or more sensors included in the monitoring system; and the monitoring application server is configured to: receive, from the monitoring system, the sensor data that is generated by the one or more sensors included in the monitoring system and that indicates events related to use of the home of the customer sensed by the one or more sensors included in the monitoring system, the received sensor data reflecting a series of events related to use of the home of the customer detected by the monitoring system over time and the series of events reflecting patterns of sensor events; access customer information associated with the customer of the monitoring system; access profiling data that includes pre-determined profiles of sensor data associated with homes having certain aspects, the profiling data including pre-determined schedules of leaving and returning typical for homes having certain aspects; compare the series of events related to use of the home of the customer included in the received sensor data to the accessed profiling data by: identifying, for the customer of the monitoring system, a schedule of leaving and returning to the home of the customer of the monitoring system based on the patterns of sensor events, and comparing the identified schedule of leaving and returning to the home of the customer of the monitoring system to the pre-determined schedules of leaving and returning typical for homes having certain aspects; based on the comparison of the series of events related to use of the home of the customer included in the received sensor data to the accessed profiling data, determine that the series of events related to use of the home of the customer included in the received sensor data matches a pre-determined profile from the pre-determined profiles included in the accessed profiling data by determining that the identified schedule of leaving and returning to the home of the customer of the monitoring system matches a pre-determined schedule from the pre-determined schedules included in the accessed profiling data; based on the determination that the series of events related to use of the home of the customer included in the received sensor data matches the pre-determined profile from the pre-determined profiles included in the accessed profiling data, determine that the home of the customer of the monitoring system has at least one aspect associated with the matched pre-determined profile by determining that the home of the customer of the monitoring system has at least one aspect associated with the matched pre-determined schedule; based on the determination that the home of the customer of the monitoring system has the at least one aspect associated with the matched pre-determined profile, determine, for the customer of the monitoring system, a customer profile that includes attributes included in the accessed customer information and that indicates the at least one aspect of the home of the customer associated with the matched pre-determined profile; access the customer profile determined for the customer of the monitoring system; use the accessed customer profile to select relevant electronic content based on the at least one aspect of the home of the customer of the monitoring system by using the accessed customer profile to select relevant electronic content based on the at least one aspect associated with the matched pre-determined schedule; and send the selected electronic content to at least one interface used by the customer to control the monitoring system or receive notifications from the monitoring system.