1. A computer-implemented method, comprising: receiving, using one or more computing devices, from a third user, feedback on repost content posted by a second user; determining, using the one or more computing devices, that the repost content posted by the second user is associated with post content posted by a first user; identifying, using the one or more computing devices, feedback data associated with the post content, wherein the feedback data represents previous feedback; and updating, using the one or more computing devices, the feedback data to incorporate the feedback on the repost content, when the third user and the first user are within a threshold number of social steps of each other.