1. A computing system implemented process for creating mobile customer lists comprising the following of which a plurality are each executed via any set of one or more processors: creating a mobile consumer database, the mobile consumer database including information regarding one or more potential mobile customers and contact information for the potential mobile customers; receiving a text message for a first consumer to be added to an advertiser customer contact list as a potential mobile customer; responsive to the request, automatically adding contact information for the first consumer to the advertiser customer contact list; creating a mobile computing system based marketing device, the mobile computing system based marketing device being associated with a product or service offered by a merchant, the mobile computing system based marketing device including one or more hooks, the one or more hooks requesting a text message based response from a recipient of the mobile computing system based marketing device; sending the mobile computing system based marketing device to selected ones of the potential mobile customers listed in the mobile customer database via text messages; responsive to the text message, receiving a text message response from a responding mobile consumer of the potential mobile customers, the text message response including the one or more hooks; generating response data representing the text message response; correlating the response data to the responding mobile consumer; storing the correlated response data in the mobile consumer database; analyzing the correlated response data; and determining, as a result of the analysis of the correlated response data, at least one subsequent mobile computing system based marketing device to be sent to the responding mobile consumer.