1. A method in a mobile terminal of selecting data items to be included in a service request through an encounter with a transponder, wherein the mobile terminal has one or more data items stored therein, the method comprising: (a) locating a transponder, having at least an identifier and content data associated therewith, at a location substantially accessible to a user of the mobile terminal; (b) activating the transponder via a wireless signal transmitted by the mobile terminal; (c) receiving at least the identifier and the content data from the activated transponder at the mobile terminal when the mobile terminal is physically located within a wireless transmission range of the transponder; and (d) selecting, from the received identifier and/or content data, one or more of the stored data items according to one or more criteria, including at least one of: (i) the received identifier, (ii) the received content data, (iii) one or more conditions associated with the stored data items, and (iv) one or more conditions set by the user of the mobile terminal.