1. A game server configured to provide access to an exclusive virtual section of an online gaming system, the game server comprising: one or more processors configured by machine-readable instructions to: execute an instance of an online game to facilitate presentation of the online game to users on client computing platforms associated with the users by transmitting view information associated with the instance of the online game over a network to the client computing platforms associated with the users, the view information causing the client computing platforms associated with the users to display views of the online game, and to implement the instance of the online game to facilitate participation of the users in the online game by executing actions in the instance of the online game in response to commands received over the network from the client computing platforms associated with the users; manage user profiles of the users, the user profiles including user spend parameter values for the users characterizing past spending histories of the users including spend velocities of the users within at least the online game, the user profiles including a first user profile of a first user, the first user profile including a first user spend parameter value characterizing a past spending history of the first user including a spend velocity of the first user in at least the online game; present offers to sell virtual items for use in the online game to users through a shop interface included in one or more of the views of the online game, wherein the offers to sell virtual items include one or more exclusive offers that are only presented within an exclusive virtual section presented via one or more of the views of the online game presented via one or more of the client computing platforms associated with selected users; determine which users should be provided access to the exclusive virtual section including the one or more exclusive offers such that a determination as to whether the first user should be provided access to the exclusive virtual section presented via the views of the online game and including the one or more exclusive offers is made based on a comparison of the first user spend parameter value with a spend threshold; and implement access to an exclusive virtual section determined for individual users by presenting views of the online game including the exclusive virtual section determined for the individual users such that, responsive to the determination that the first user should be provided access to the exclusive virtual section, access to the exclusive virtual section is implemented in the instance of the online game for the first user by presenting views of the online game including the exclusive virtual section to the first user via a client computing platform associated with the first user.