1. A device, comprising: a memory that stores executable components; a processor operatively coupled to the memory that executes the executable components, the executable components comprising: a component that generates and collects data generated by an industrial automation event, activity, or process; a cloud interface component that communicatively couples the device to a web-based cloud; and a transformation component that transforms the data into refined data for storage, analysis, or processing by the web-based cloud according to a determined requirement of the web-based cloud, wherein the transformation component appends contextual metadata to the data, the contextual metadata comprising at least an identity of a site and a production area from which the data originates and an actionable tag, wherein the cloud interface component sends the refined data to a cloud-based application running on the web-based cloud to notify a user in accordance with the actionable tag.