1. A method comprising: detecting, by a multi-user collaboration tracking system, an initiation of a collaboration session during which a plurality of users interact with a whiteboard space displayed on a single physical display associated with a computing device; detecting, by the multi-user collaboration tracking system, an interaction event performed with respect to the whiteboard space during the collaboration session; identifying, by the multi-user collaboration tracking system, a user included in the plurality of users as having performed the interaction event; and associating, by the multi-user collaboration tracking system, the interaction event with the user.