1. A method comprising: providing, by a processing device, a user interface playing a digital video for a user in a first portion of the user interface; presenting, in a second portion of the user interface, a first set of user interface elements representing a first plurality of context item groups associated with the digital video, and a first list of context items from a selected context item group of the first plurality of context item groups, wherein the first set of user interface elements are presented in the second portion as a first set of tabs; and in response to receiving a user selection of a context item from the first list, presenting data associated with the selected context item from the first list in a third portion of the user interface while continuing playback of the digital video in the first portion of the user interface, wherein the data associated with the selected context item from the first list comprises a second set of user interface elements representing a second plurality of context item groups associated with the selected context item, and a second list of context items from a selected context item group of the second plurality of context item groups, and presenting a hierarchy of contexts accessible during the playback of the digital video, the hierarchy of contexts including a first context corresponding to the first plurality of context item groups associated with the digital video, and a second context corresponding to the second plurality of context item groups associated with the selected context item from the first list.