1. One or more computer-readable storage media for storing computer-executable instructions executable by processing logic, the media storing one or more instructions that when executed by the processing logic causes the processing logic to: receive data in a first format for conversion to a second format different than the first format, wherein the data includes information having a first type and information having a second type; display the data in the first format via a graphical interface; receive one or more translation rules relating to processing the information having the first type or the information having the second type; pre-apply the one or more translation rules to the data in the first format; display effects of the pre-applied rules on the displayed data via the graphical interface; and convert the data in the first format to the data in the second format based on the one or more translation rules.