1. A computer implemented method for generating customized marketing messages for a customer using biometric data, the computer implemented method comprising: receiving data from a set of biometric devices associated with a retail facility to form the biometric data, wherein the biometric data is associated with a customer; processing the biometric data to form dynamic data; analyzing the dynamic data using a data model to identify personalized marketing message criteria for the customer; and generating a customized marketing message for the customer using the personalized marketing message criteria.