1. A method of displaying a list, the method comprising: receiving a user command to display a list of multimedia content; determining at least one multimedia content which matches a pre-stored keyword from among a plurality of multimedia content included in the list, in response to the user command; and displaying the list including the plurality of multimedia content based on the result of the determination, wherein the displayed list displays the pre-stored keyword as overlapping the least one multimedia content matching the pre-stored keyword from among the plurality of multimedia content.