1. A method for integrating data for determining a utilization decision for managing protection and licensing of intellectual property rights assets, the method comprising: receiving intellectual property rights asset protection data, wherein the intellectual property rights asset protection data includes protection data corresponding to a plurality of intellectual property rights assets, wherein each intellectual property rights asset is defined and maintained as an asset by the existence of legally-enforceable intellectual property protection rights pertaining to that intellectual property rights asset; integrating, in a computer system, the intellectual property rights asset protection data with intellectual property rights asset marketability data to produce integration result data that is dependent on the integration of the intellectual property rights asset protection data and the intellectual property rights asset marketability data, wherein the integrating includes automatically mapping, using tagging data, by the computer system between the intellectual property rights asset protection data associated with the intellectual property rights asset and the intellectual property rights asset marketability data associated with the intellectual property rights asset and receiving user input to determine a utilization decision regarding how the intellectual property rights asset should be utilized based upon intellectual property rights asset marketability data, and automatically updating an intellectual property rights asset protection database based upon the utilization decision; and outputting the integration result data that is dependent on the integration of the intellectual property rights asset protection data and intellectual property rights asset marketability data.