1. A method for facilitating a transfer of loyalty points between at least two loyalty accounts, wherein the loyalty points are associated with a geographic area, said method including: maintaining a database for storing geographic area loyalty points in at least one loyalty account corresponding to at least one consumer; receiving a transfer request to transfer a number of geographic area loyalty points from a first loyalty account to at least a second loyalty account; determining a geographic area related to said geographic area loyalty points requested for transfer; acquiring data related to a geographic area loyalty point balance of a first loyalty account; deducting a portion of said geographic area loyalty point balance of said first loyalty account; and, crediting a geographic area loyalty point balance of said second loyalty account.