1. A business content management system, comprising: an object mapper coupled to receive a first business content, the first business content comprising objects from a universal object model, wherein the object mapper maps the first business content to a second business content according to first mapping rules, the second business content comprising objects from an application object model; and an application programming interface mapper coupled to receive the second business content, wherein the application programming interface mapper maps the second business content to a third business content according to second mapping rules, the third business content comprising application specific data.