1. A method of conducting electronic commerce, comprising a consolidator: consolidating product information from a plurality of vendors; utilizing a web site to display the information to potential consumers in a format such that an ordering consumer from among the potential consumers can select a vendor from among the plurality of vendors to purchase a desired product; taking an order from the ordering consumer for the desired products; passing the order along to the selected vendor; receiving a commission generated from the order; allowing the ordering consumer to purchase the desired products directly from the selected vendor; and enabling the ordering consumer to purchase the desired product directly from the selected vendor.