1. A caller on-hold system comprising: an on-hold caller interface configured to provide caller selectable entertainment to a caller while on-hold during a call; a processor configured to prompt the caller for selection of an entertainment type by category based upon available entertainment providers; a receiver for receiving caller input; and a communication link between the on-hold caller interface and the available entertainment providers wherein the caller can select a category of entertainment from a plurality of entertainment providers, and wherein the caller input includes one of requesting to advance the caller selectable entertainment to a specific point and requesting to pause the caller selectable entertainment; wherein the processor enables an award to be provided to the caller based on participation in the caller selectable entertainment when the caller selectable entertainment is a game.