1. A system for analyzing data to determine an activity around a product, the system comprising: a user interface configured to enable one or more data analysts to provide input data regarding the product; and a computer processor configured to, retrieve social media data in response to the input data, wherein the social media data is received from one or more social media platforms, apply text analysis to the social media data, the text analysis being based on at least one of frequency analysis, sentiment analysis and topic modeling, determine a set of users associated with the retrieved social media data as key influencers, the key influencers indicating how social status of the set of users associated with the social media data influence commercialization of the product, generate processed data based on the applied text analysis and the determined key influencers, generate a plurality of visual representations associated with the processed data to be presented to the one or more data analysts via the user interface, and present, simultaneously with one or more of the plurality of visual representations, a social profile of each user from among the key influencers to the one or more data analysts via the user interface, wherein the social profile of each user from among the key influencers includes at least information about a device associated with the user, a location associated with the user, a number of friends of the user, a number of other users considering the user as favorite, and a number of followers of the user.