1. An apparatus for risk management, the apparatus comprising: a computing platform including at least one processor and a memory; and an activity baseline routine stored in the memory, executable by the processor and configured to determine a customer activity baseline score associated with one or more customer activities and based on financial institution data received from a plurality of financial institutions, wherein the customer activity baseline score indicates normal financial activity for a financial institution customer and the financial institution data includes customer transaction data, negative file data, account data and asset and liability data, wherein the normal financial activity of the financial institution customer comprises the financial institution customer's normal transaction locations, normal transaction channels, normal transaction amounts, and/or average deposits maintained; determine a customer population activity baseline score associated with one or more population activities, wherein the customer population is defined as a totality of customers; determine a counterparty activity baseline score associated with one or more counterparty activities, wherein a counterparty is defined as a person or entity other than the customer involved in a transaction or interaction with one or more customers; monitor the financial institution data received from the plurality of financial institutions to determine either a positive deviation or negative deviation from the customer activity baseline score; monitor the financial institution data received from the plurality of financial institutions to determine either a positive deviation or negative deviation from the customer population activity baseline score; monitor the financial institution data received from the plurality of financial institutions to determine either a positive deviation or negative deviation from the counterparty population activity baseline score; generate and initiate communication of an activity baseline deviation alert based on a determination of the deviation from the customer activity baseline score, wherein the activity baseline deviation alert is communicated to pre-determined entities based on a pre-determined level of deviation, wherein the predetermined entities comprise a first designated entity to which a first alert is communicated based on a first pre-determined level of deviation and a second designated entity to which a second alert is communicated based on a second pre-determined level of deviation, wherein the second pre-determined level of deviation is higher than the first pre-determined level of deviation; generate and initiate communication of a customer population activity baseline deviation alert based on a determination of the deviation from the customer population activity baseline score; and generate and initiate communication of a counterparty activity baseline deviation alert based on a determination of the deviation from the counterparty activity baseline score.