1. A method comprising: receiving, at a computing device over a network, a first request from a first user for an item, said first request associated with a website associated with the item; retrieving, via the computing device, a first web page presentation associated with the item, said first web page presentation comprising displayable information associated with the item, said item information comprising an indicia indicating a value of the item at the time of the first request; automatically communicating, via the computing device over the network, the first web page presentation in response to the first request to a device of the first user for display within a browser running on the user device; receiving, at the computing device, a second request from a second user for the item; determining, via the computing device, a rate at which the item information will change in response to the second request; dynamically adjusting, via the computing device, the item information based on said second request and the determined rate of change; automatically communicating, via the computing device over the network, the adjusted item information to the user device in response to the second request, said communication comprising facilitating display of the adjusted item information within the browser displayed first web page presentation; and identifying, via the computing device, whether a third request for the item is received, and based on said identification: accelerating, via the computing device, the rate of change of the item information when a third request is received; and decelerating, via the computing device, the rate of change of the item information when a third request is not received.