1. An online health care consumer portal for accessing one or more health-related services by a health care consumer, the portal comprising: an authentication module configured to identify the health care consumer upon receiving an online identification token from the health care consumer; a database configured to maintain health care information, the database comprising a plurality of health records, one or more of the plurality of health records corresponding to the health care consumer; a rules engine module configured to: (a) access the one or more of the plurality of health records corresponding to the health care consumer from the database, (b) apply a set of rules to the one or more health records corresponding to the health care consumer to determine a health impairment profile of the health care consumer by determining based on the one or more of the plurality of health records that the health care consumer has a health condition that impairs the health care consumer's use of the portal, and (c) without user intervention, modify an online user interface of the portal so as to compensate for the health condition associated with the health impairment profile ; and the online user interface configured to provide access to the one or more health-related services, the online user interface configurable, without user intervention, from a default configuration to a second configuration upon identification by the authentication module of the consumer corresponding to the health impairment profile, the second configuration adapted to facilitate use of the online user interface by the health care consumer according to the health impairment profile.