1. A method of content rights management, the method comprising: obtaining a conditional rule set defining a content usage policy, the conditional rule set contained in metadata associated with a first content and correlated to at least a second content; and determining, dynamically, access rights based on the content usage policy and user history parameters, in response to determining that a request for the second content, in conjunction with the user history parameters, complies, or does not comply, with the conditional rule set.