1. A method for coordinating an interactive computer game being played by a plurality of users with a broadcast television program, comprising: (a) simulating a virtual environment and displaying at least a portion of the virtual environment on the broadcast television program; (b) providing to each user a mechanism for creating an object by assigning to the object characteristics and parameters, the object thereafter operating autonomously; and (c) selecting at least one object created by a user and displaying the selected object in the virtual environment on the broadcast television program.