1. A system for advancing a first bidder to a desired rank, other than a first rank, in an electronic auction, comprising: a processor configured to: detect an actuation of a bid rank advancement function by the first bidder, wherein the actuation includes a selection by the first bidder of the desired rank other than the first rank; calculate, in response to the actuation of the bid rank advancement function by the first bidder, a new bid for the first bidder by applying a predetermined minimum differential value to a current bid of a second bidder that holds the desired rank in the electronic auction, wherein the second bidder does not hold the first rank; and automatically submit the new bid to the electronic auction on behalf of the first bidder; and a memory coupled to the processor and configured to provide the processor with instructions.