1. A computer-implemented process of evaluating the performance of an industrial vehicle, comprising: receiving into memory, information designating a task to be performed using an industrial vehicle, the task including segments, and having metrics associated therewith; measuring performance of the industrial vehicle during execution of the segments of the task based upon the metrics associated with the task, by: extracting vehicle operational data that is generated on the industrial vehicle in response to the industrial vehicle executing the segments of the task, the extracted vehicle operational data being responsive to at least one metric; receiving into memory, information identifying an extrinsic factor, the extrinsic factor being in effect at least one time during performance of the task, and being capable of impacting a performance capability of the industrial vehicle in performing the task; computing a target score for the task based on the extrinsic factor; generating a task performance score based upon the measured performance of the industrial vehicle in performing the task; and evaluating the task performance score against the target score for the task to create a task evaluation, the task evaluation indicative of industrial vehicle performance.