1. A method for providing an in-game benefit based on a transaction associated with a loyalty program, comprising: a. at a controller, receiving a signal corresponding to a transaction associated with a loyalty program account; and b. corresponding to the received signal, transmitting data from the controller to a game server or a game administration server running or administering a game, respectively, the data including at least: i. a first data component including identifying information about a game account associated with the loyalty program account, the game account associated with the game; and ii. a second data component including at least information about the transaction, wherein the second data component further includes at least identifying information about a player character associated with the game account; and c. rendering an indication of the in-game benefit on a display, the in-game benefit based on the second data component, the rendering occurring in the game, the in-game benefit being a change to a player character parameter or player character inventory item associated with the player character.