1. A method, comprising: identifying a region of an image including a barcode based on, at least in part, an entity specific feature associated with the barcode and included in the image, the entity specific feature associated with the barcode not being a feature that intrinsically defines the barcode itself; detecting a codeword boundary for the barcode based on, at least in part, an adaptive boundary determination mechanism; and decoding the codeword based on, at least in part, a plurality of metrics associated with the entity.