1. A subscriber device for providing video content to a subscriber via a closed, video-on-demand system using a hierarchically arranged electronic program guide, the subscriber device comprising: a tuner that is configured to obtain and present to the subscriber the video-on-demand electronic program guide as a templatized display, which uses at least one of a plurality of different display templates to which the subscriber device has access, to enable a subscriber using the subscriber device to navigate in a drill-down manner through titles by category information in order to locate a particular one of the titles whose associated video content is desired for viewing on the subscriber device using the same category information as was designated by a video content provider in metadata associated with the video content; wherein the templatized display has been generated in a plurality of layers, comprising: (a) a first layer comprising a background screen to provide at least one of a basic color, logo, or graphical theme to the display; (b) a second layer comprising a particular display template from the plurality of different display templates layered on the background screen, wherein the particular display template comprises one or more reserved areas that are reserved for displaying content provided by a different layer of the plurality of layers; and (c) a third layer comprising reserved area content generated using the received video content, the associated metadata, and the associated plurality of images to be displayed in the one or more reserved areas in the particular display template as at least one of text, an image, a navigation link, and a button; wherein the received video content was uploaded to a Web-based content management system by a content provider device associated with the video content provider via the Internet in a digital video format, along with associated metadata including title information and category information, and along with an associated plurality of images designated by the video content provider, the associated metadata specifying a respective hierarchical location of a respective title of the video content within the electronic program guide to be displayed on the subscriber device using the respective hierarchically-arranged category information associated with the respective title.