1. Method comprising: facilitating receiving both a User ID, associated with a master object, and a Target Object ID, associated with a target object, from a target object having wireless connectivity capability and the capability of adjusting at least one adaptable attribute out of a plurality of adaptable attributes, wherein: a) said target object facilitates its association with said User ID by means of at least a physical contact between said target object and an end user that is associated with both said User ID and said master object; b) said target object maintains at least one functionality derived from said association with said User ID based, at least in part, on at least one criterion selected from the group consisting of: detected proximity between said target object and said end user, detected proximity between said user and said master object, detected proximity between said target object and said master object, a response to a periodic RF-ID interrogation that is regulated by a touch sensor, a response to an RF-ID interrogation that is regulated by an accelerometer, a physical contact between said target object and said end user as determined by a sensor, presence of said target object within a predetermined area, a threshold distance between said target object and at least another predetermined target object, a hierarchical arrangement including at least said target object and at least another target object, a hierarchical arrangement including at least said target object and at least one authority having control, at least in part, over said target object, a hierarchical arrangement including at least said target object and at least another master object, and combinations thereof; c) said target object is adapted to be shared among a plurality of users by configuring said plurality of adaptable attributes; d) said target object is portable by said end user; e) said target object is augmented reality equipment, whereby an augmentation functionality is executed according to data in a profile pertaining to said user that is contained in at least one datagram; f) said plurality of adaptable attributes includes at least a personalization attribute that will adapt said target object to one or more preferences of said end user; facilitating wirelessly retrieving from said at least one datagram, which is associated with said User ID, adaptable attribute data pertaining to said user that are stored in said at least one datagram; and facilitating adapting said at least one adaptable attribute out of said plurality of adaptable attributes of said target object according to said adaptable attribute data.