1. A method for searching for a travel product having one or more data elements associated therewith from a plurality of potentially suitable travel products in a system comprising a web based interface for receiving inputs from a user and from one or more sources of data, and for displaying results to a user based on the inputs; a business logic layer providing access to the sources of data in a predetermined manner, such as based on rules and preferences; and a database including data relating to the parties associated with the system; wherein the method comprises the steps of: entering one or more search parameters into the interface; launching multiple simultaneous searches based on the search criteria and one or more attribute of the travel product to the one or more sources of data to identify the potentially suitable travel products; displaying the potentially suitable travel products on the interface; selecting one or more of the potentially suitable travel products for further processing; further processing the potentially suitable travel products by normalizing the data elements associated with the potentially suitable travel products into a homogeneous display; determining a combination of data elements of the one or more potentially suitable travel products which in combination are the most suitable travel products for a customer based on customer preferences and attributes.