1. A tracking system that ensures accurate geocoding of location information for a customer sent to an asset, the asset being associated with a mobile device that is coupled in communication to at least one communication network and configured to receive the location information, the tracking system comprising: a GIS system, wherein the GIS system ensures the accuracy of the location information by comparing a first location characteristic to at least a second location characteristic to determine whether the first and second location characteristics identify the customer's location, wherein the tracking system concludes that the first and second location characteristics identify the customer's location when the comparing step generates a level of confidence above a pre-defined level of confidence threshold that the first and second location characteristics identify a common location.