1. A method comprising: determining geographic coordinates of a plurality of entities, the plurality of entities including a first set of entities that have each been associated with a respective context information item and a second set of entities that have each not been associated with a respective context information item; utilizing the geographic coordinates of the first set of entities, identifying geographic coordinates located within a first geographic area associated with a first context information item; utilizing the geographic coordinates of the second set of the entities, identifying a first entity of the second set of entities that is located within the first geographic area associated with the first context information item; and associating the first entity with the first context information item.