1. A system for soliciting and activating one or more groups of workers to service contact center business comprising: an interface accessible to the one or more groups for accepting group registration data, publishing contact center business and for enabling the groups to subscribe to receive business; a data repository for storing the registration data for subscribing groups; and a routing server for specifying routing strategies for event routing to the groups; characterized in that the one or more groups of workers may be activated during contact center business activity to perform services based on need.