1. A method for use in targeting broadcast network content, comprising: providing a network platform for processing household classifiers for delivery to user equipment devices in the broadcast network; obtaining, at said network platform, household information from at least one information repository for a specific household in said broadcast network; receiving, at said network platform, network usage information originating from said specific household; generating at least one household classifier based on said household information and said network usage information; and delivering, via said broadcast network, said at least one household classifier to at least one user equipment device at said specific household, wherein said user equipment device is operative to utilize said household classifier to select assets for delivery with broadcast content output at said specific household.