1. An apparatus comprising: a processor; and memory storing computer readable instructions that, when executed, cause the apparatus to: establish a communication link with a wearable activity monitoring device different from the apparatus; transmit, to the wearable activity monitoring device, location information associated with a first athletic activity performed by a user; receive activity information from the wearable activity monitoring device, the activity information corresponding to at least the first athletic activity performed by the user of the wearable activity monitoring device; determine, based on the location information, a first activity type for the received activity information; determine whether the user of the wearable activity monitoring device exceeded an activity goal by a first threshold amount; and in response to determining that the user exceeded the activity goal by the first threshold amount, award the user with a first activity reward.