1. A method for verifying a consumer's cognitive awareness of an advertisement, comprising: receiving, by a computer system comprising a database, a request for a service from a consumer wherein the service comprises providing a radio program, a podcast, a television show, phone service, a news article, an interactive media service, a broadcast media service, or a news media service; presenting, by the computer system, at least one advertisement to the consumer, following the request for the service, wherein the at least one advertisement preempts the service; presenting, by the computer system, at least one verification question to the consumer during the advertisement; receiving, by the computer system, at least one verification response from the consumer; determining, by the computer system, whether the at least one verification response matches at least one correct response; and granting access to the service upon the at least one verification response matching the correct response following completion of the advertisement.