1. A system for collecting and analyzing industrial data, comprising: a memory that stores executable components; a processor, operatively coupled to the memory, that executes the executable components, the executable components comprising: a data streaming component configured to transfer industrial data collected from one or more industrial devices of an industrial enterprise to a cloud platform as a data stream, wherein the data stream is associated with the industrial enterprise; a harmonization component configured to add harmonization envelop data to respective data items of the data stream to yield harmonized data conforming to a common data schema; and an analytics component configured to reference a manifest associated with the industrial enterprise, to retrieve one or more analytic rules identified by the manifest from a rules store, and to apply the one or more analytic rules to one or more of the data items of the data stream to yield one or more analytic results, wherein the data streaming component is further configured to store the data items and the one or more analytic results on cloud-based storage, and the analytics component is further configured to, in response to determining that the one or more analytic results satisfy a criterion, generate and send modification data directed to an industrial device of the one or more industrial devices, the modification data configured to change a process control setpoint stored on the industrial device.