1. An apparatus, comprising: a retrievers module implemented in at least one of a memory or a processing device, the retrievers module configured to access a computer network, the retrievers module configured to identify content published by a second party within the computer network and associated with content published by a first party within the computer network; a market presence module operably coupled to the retrievers module, the market presence module configured to select a portion of content from the content published by the second party based at least in part on a keyword associated with at least one of the first party or the second party, the market presence module configured to quantify a degree of presence within the computer network and associated with the portion of content based at least in part on the content published by the first party, the market presence module configured to quantify an influence value associated with at least one of the first party or the second party based at least in part on the degree of presence.