1. A computer implemented system comprising a memory having stored therein computer executable components and a processor that executes the following computer executable components: a formation component that enables a user to create a master account on a web server, the master account comprising a master username and password; and an access component that enables the user to access a plurality of password protected websites associated with the master account when the user logs into the master account from a web browser or a non-browser software application resident on the user's computing device by entering the master username and password.