1. A method for branding a mobile device, the method comprising: at the mobile device, generating a registration request upon activation of the mobile device, wherein the mobile device is authorized to be used on a first telecommunications network associated with a wireless telecommunications carrier; and wherein the mobile device is either a blank-slate device that is not branded according to carrier preferences from a factory, or has installed a default user experience associated with a default preference according to the wireless telecommunications carrier; at the mobile device, receiving a branding profile designated by the carrier, wherein the branding profile includes aesthetic visual customizations, aesthetic audio customizations, and content customizations used to brand the mobile device according to the branding profile designated by or provided by the carrier; and at the mobile device, transmitting messages based on the branding profile to a cloud-based banding platform running on one or more servers to download and install the aesthetic visual customizations, the aesthetic audio customizations, and the content customizations.