1. A computerized system that provides a return coupon holder to a customer making a merchandise return at a merchant's store, the system comprising: a return coupon holder comprising an electronic customer tracking device, the return coupon holder further configured to hold a return coupon associated with merchandise returned by a customer a point of return associated with a merchant's store, wherein the return coupon holder is separate from the return coupon, and wherein the return coupon holder holds the return coupon; a return coupon holder decision engine comprising computer hardware, wherein the return coupon holder decision engine receives the information about the merchandise returned by the customer, and wherein the return coupon holder decision engine determines whether to give a return coupon holder comprising the electronic customer tracking device to the customer based at least in part on information about the merchandise returned by the customer; one or more sensors in the merchant's store that senses the electronic customer tracking device and collects information regarding customer activities in the merchant's store; and one or more computer devices in the merchant's store that process the information collected by the one or more sensors to alert at least one sales clerk in the vicinity of the customer that the customer is associated with a merchandise return.