1. A method of determining search engine rank for digital content, the method comprising: performing a search for digital content on a network using a search term to obtain search results; obtaining search engine optimization data from the search results; analyzing the search engine optimization data to determine a first position of digital content related to an entity with respect to a subset of the search results; and analyzing the search engine optimization data to determine a second position of the digital content related to the entity with respect to the search results.