1. A method for use by a system including a server having a processor, the method comprising: receiving, using the processor, a request to provide a source video asset to a target, wherein the system includes a source video asset having a first non-advertising segment associated with distribution license rights of a first scope, wherein the first non-advertising segment is within the source video asset and is identified by a start time and an end time, and at least one non-advertising replacement asset from a plurality of non-advertising replacement assets associated with distribution license rights of a second scope different than the first scope, wherein each of the plurality of non-advertising replacement assets includes a relative priority value set by a distributor of the source video asset; determining that the distribution license rights of the second scope includes the target; and constructing a customized video asset from the source video asset by placing the at least one non-advertising replacement asset within the source video asset at a location identified by the start time for replacing the first non-advertising segment with the at least one non-advertising replacement asset, wherein the at least one non-advertising replacement asset is selected from the plurality of non-advertising replacement assets using the relative priority value set by the distributor of the source video asset, wherein the relative priority value is in a metadata of the at least one non-advertising replacement asset, and wherein a playback speed of the at least one non-advertising replacement asset is adjusted to match the start time and the end time.