1. A non-transitory computer-readable medium embodying a program executable in a computing device, the program comprising: code generates a network page associated with a social networking system, the social networking system integrated with an electronic commerce system, the electronic commerce system associated with a plurality of items; code that generates one or more hyperlinks via the social networking system; code that initiates a gift campaign associated with a recipient on behalf of an initiator, the gift campaign being initiated by one of the one or more hyperlinks in the social networking system, and the one or more hyperlinks grants permission to an application to access at least one personal detail about at least one user association of the initiator in the social networking system; code that identifies at least one participant for the gift campaign in the social networking system, the at least one participant having a direct connection with the recipient and the initiator, the at least one participant further being a member of an interest group in the social networking system of which the recipient and the initiator are members; code that generates at least one gift suggestion based at least upon profile data associated with the recipient in the social networking system, the profile data comprising at least one of the interest group in the social networking system with which the recipient is associated, a topic in the social networking system with which the recipient is associated, text published by the recipient in the social networking system, and at least one of an image or a video associated with the recipient in the social networking system; code that facilitates collection of funds from at least one of the initiator or the at least one participant, wherein an amount collected is based at least upon a total number of participants committing funds to the gift campaign; code that obtains at least one vote from the initiator and the at least one participant for the at least one gift suggestion; and code that initiates fulfillment of a highest voted gift suggestion to the recipient on behalf of the initiator and the at least one participant, the highest voted gift suggestion being fulfilled via the electronic commerce system.