1. A computer system comprising: at least one processor; a computer readable medium that is operatively coupled to the processor; the computer readable medium storing software that executes at least in part in the processor from the computer readable medium, and that when executed, causes the processor to perform the following steps: providing a graphical user interface; presenting one or more content items on a web page to a user of said graphical user interface, wherein said one or more content items comprise at least one crawling RSS feed and at least one selected form a group consisting of audio, video, photographs, data files, metadata, blogs and links; presenting one or more advertisements on the web page of the graphical user interface in accordance with a relevance to said one or more content items in view of the user, wherein the relevance increases over time as the at least one RSS feed crawls; and performing, to achieve the increase in relevance of the one or more advertisements over time, using a relevancy increasing engine, at least one of an updating and re-instantiation of the web page responsively to a timer, wherein the at least one of the updating and the re-instantiation exclusively provides the increase in the relevance.