1. A method for automatic player profile generation for an interactive online game in which one or more players interact via one or more client devices connected to a server device via a network, the method comprising: a) collecting information relating to game activity for the one or more players during one or more game sessions with the server device; b) calculating one or more player statistics relevant to the game activity for each of the one or more players during the game session based on the information relating to game activity with the server device; and c) generating a player profile for each of the one or more players with the server, wherein each player profile includes the one or more player statistics for a corresponding one of the one or more players.