1. A computer-implemented method comprising: determining a source language for an item of user-generated content; determining language competency information for a viewing user of the item of user-generated content, wherein determining the language competency information comprises: determining whether a language is known by at least a predefined number of users connected to the viewing user as indicated by language competency information for the users connected to the viewing user; and upon a determination that the language is known by at least the predefined number of users connected to the viewing user, determining that the viewing user is competent in the language; determining whether the language competency information includes a match for the determined source language; and upon a determination that the language competency information for the viewing user includes a match for the determined source language, providing for display an option either to translate the user-generated content or to vote on a previously obtained translation of the user-generated content.