1. An information processing apparatus comprising: evaluation information extracting means for extracting evaluation information from evaluation of every user for an item; preference information creating means for creating preference information indicating a preference of every user on the basis of the evaluation information extracted by the evaluation information extracting means and an item characteristic amount indicating a characteristic of the item; space creating means for creating a space in which the user is located, according to the preference information; and display control means for controlling display of the user located in the space, according to the space created by the space creating means and the preference information.