1. A method of processing a merchandise return comprising: receiving information from a merchandise return device about a request to authorize a merchandise return made by a consumer at a merchant's point of return; determining with one or more computer devices whether to offer a coupon to the consumer at the merchant's point of return based at least in part on the merchandise return made by the consumer, and based at least in part on the consumer's return history, wherein the coupon incentivizes the consumer to make a purchase with at least a portion of a credit associated with the merchandise return; and electronically transmitting to the merchandise return device, a recommendation that displays on the merchandise return device whether to offer the coupon to the customer.