1. A method comprising: retrieving, from computer memory, feedback about a first content object from at least one user; retrieving, from the computer memory, contextual information relating to context in which the feedback about the first content object was provided, where the contextual information is independent of characteristics of the first content object; generating, using a processor in an electronic playlist server, a playlist of a plurality of content objects using at least the feedback and a suitability quotient, wherein the suitability quotient of the first content object is based on at least the feedback and contextual information relating to a particular context in which the feedback was provided, and the suitability quotient is: a sum of all feedback provided about the first content object while in the particular context where all the feedback is positive, less a sum of all feedback provided about the first content object while in the particular context where all the feedback is negative, divided by a total number of times the first content object was transmitted to a user terminal; and transmitting from an electronic content server each of the plurality of content objects to a player in accordance with the generated playlist.