1. A system for assigning a plurality of players to competitive groups in an interactive game, the system comprising: one or more processors; and logic encoded in one or more tangible media for execution by the one or more processors and when executed operable to perform operations comprising: evaluating one or more skill levels for each of the plurality of players, the one or more skill levels indicative of player performance relative to the interactive game; comparing the plurality of players to one another using their respective skill levels; and grouping two or more of the plurality of players together into a competitive group based upon the comparison of skill levels.