1. A real-time software application method hosted on a server for capturing information for conversion into actionable sales leads, comprising the steps of: collecting website visitor information in real-time via a communication network when a website visitor accesses a web form on a third-party company website; importing visitor information in real-time to a firmographic analytical application running in real-time on the server comprising the steps of: matching web form data entered data by the visitor to visitor company owner firmographic attributes and information in a commercial database; validating visitor email address and returning a validation score; validating geographic address attributes of the visitor company owner; and sending and appending visitor company owner firmographic data to the visitor's web form.