1. An apparatus comprising at least one processor and at least one memory including computer program code, the at least one memory and the computer program code configured to, with the processor, cause the apparatus to at least: read, via a user device, metadata associated with a media content item presented on a target device, wherein the user device is disposed proximate the target device such that the media content item is read through a viewfinder of the user device; identify a graphical representation corresponding to the metadata that is read; cause the graphical representation to be presented on a display of the user device; and receive user input at the user device via user interaction with the graphical representation presented, wherein the user input results in execution of an operation with respect to the corresponding metadata, wherein the media content item is presented on the display of the user device, and wherein the at least one memory and the computer program code are configured to, with the processor, cause the apparatus to cause the graphical representation to be presented on the display of the user device with the media content item.