1. A method, executed by a computer program stored in a memory and executed by a device, of generating information through interaction and competition among several photo identifying players and with a registered customer or player who has provided at least one photo, comprising the steps of: providing a device with a memory containing the computer program; registering using the device to become a player thereby entering the competition of photo submission and photo content identification; providing the device with a subject matter category for a photo; providing a plurality of photo identifying players; accessing the program using the device; becoming a player by using the device to gain access to the program and subscribing to a textmatch queue; generating at least one photo of a subject within the subject matter category; uploading the at least one photo to the device; making the at least one photo available for viewing using the device; retrieving the at least one photo from the memory using the device; viewing the at least one photo using the device and identifying what is shown in the photo; matching the subject shown in the at least one photo using the device to one subject identification; creating a competition amongst the players using the device by rating the players according to at least one factor comprising that of the frequency of concurrence with majority of the players who participate in a particular photo identifying player task of identifying photos or images; updating the collection through operating of the program by using the device with the two leading matched texts associated with the photo names most selected by the several players and publishing to the textmatch queue; notifying the photosubmitting player through operation of the program by the device that the identification is complete and is available; and accessing the program by using the device and displaying the at least one identification.