1. A method comprising: receiving, by a news processing engine of an electronic transaction system from a user via a user interface, match criteria that includes a term or phrase; receiving, by the news processing engine from the user via the user interface, automated execution details associated with the match criteria and a company; receiving, by the news processing engine from an electronic news source, news information, which excludes security market performance information, in a complete news story, a headline of a news story, or a synopsis of a news story; determining, by the news processing engine, said news information contains a reference to the company; determining, by the news processing engine, said news information matches the match criteria by determining that the news information includes the term or phrase; and sending, by the news processing engine, trade information based on the automated execution details to a transaction engine of the electronic transaction system, the transaction engine being communicatively coupled with the news processing engine, said sending the trade information based upon said determining that said news information contains a reference to the company and determining that said news information matches the match criteria, said sending to effect an automated trade of securities.