1. A computer-implemented promotion processing system for generating and processing promotion rules for a promotion in a funds facilitation system, the funds facilitation system facilitating transactions between a payer and a payee, the system comprising: a user interface configured to: receive promotion data, the promotion data comprising a promotion identification and a payee identification; and associate the promotion identification with the payee identification; a promotion rules database that stores the promotion rule; a promotion processor configured to: generate the promotion rule from the information provided from the user interface; receive transaction data identifying the payee and the payer, and compare the transaction data with the promotion rules stored in the database to identify the promotion rule associated with the payee identification; and apply the promotion rule to the transaction data.