1. A computer-implemented method comprising: identifying a common element in a plurality of articles comprising boilerplate elements and content elements; determining that the common element is a boilerplate element of the plurality of articles by analyzing a link associated with the common element in an article of the plurality of articles, wherein analyzing the link comprises analyzing an address to which the link refers, and determining that the common element is a boilerplate element based at least in part on the link; assigning a weight to the common element based at least in part on the determination that the common element is a boilerplate element, wherein a content element is given a higher weight than the boilerplate element; establishing a search result set including one or more of the plurality of articles in response to a search query; and ranking the articles included in the search result set responsive at least in part to the weight assigned to the common element.