1. A storage system comprising: a mobile device interface configured to couple with a plurality of mobile devices, each mobile device comprising a computer readable memory having a storage area; and a content server coupled with the mobile device interface and configured to: obtain multi-conditional content activation criteria related to activatable content where the multi-conditional content activation criteria operate as a function of mobile device attributes; compare mobile device attributes to the multi-conditional content activation criteria prior to retrieval of the activatable content; based on the comparison by the content server, cause a first mobile device from the plurality of mobile devices to store a portion of the activatable content as inactive content in its storage area based on satisfaction of a proper subset of the multi-conditional content activation criteria without satisfying all of the multi-conditional content activation criteria, wherein access to the inactive content is restricted; cause a second mobile device from the plurality of mobile devices to retrieve the activatable content, wherein the content server is configured to cause the first mobile device to provide the inactive content to another mobile device; detecting an activation event from the second mobile device after the second mobile device has retrieved the activatable content; responsive to detecting the activation event, determining that the second mobile device has satisfied the multi-conditional activation criteria; responsive to the determination, enable the second mobile device from the plurality of mobile devices to activate the activatable content, wherein upon activating the activatable content, access to the content is not restricted at the second mobile device.