1. A computer-implemented method for identifying web site search terms, comprising: receiving a session log that stores data associated with pages in a web site that were accessed during a web browser session; and processing the session log to identify one or more candidate search terms based upon analyzing the presence of the candidate search terms in relation to the data stored in the session log; wherein the one or more candidate search terms are provided for use as input to a search engine program to locate information associated with the web site.