1. A method of controlling a content distribution in a point-to-multipoint (“PTM”) enabled network environment, the method comprising: receiving information related to the content distribution; adopting, based on the information and for the content distribution, either a first control information notification scheme provided for a distribution of streaming content or a second control information notification scheme provided for a distribution of a content file; initiating a transmission of control information in accordance with the adopted notification scheme on the CCH; and providing control information related to the content distribution over a PTM control channel (“CCH”) for recipients of the content distribution, the control information being provided over the CCH according to the adopted control information notification scheme indicating a temporal pattern for the provision of the control information, wherein according to the temporal pattern of the second notification scheme the control information is provided over the CCH in at least one time interval within the time span before and during the content distribution.