1. An apparatus comprising: a memory having program code stored thereon; and a processor disposed in communication with the memory for carrying out instructions in accordance with the stored program code, wherein the program code, when executed by the processor, causes the processor to perform: storing a plurality of card representations, wherein each of the card representations is associated with a plurality of data items; displaying the plurality of card representations; receiving a selection of one of the plurality of card representations; and transmitting a plurality of data items associated with the selected one of the card representations to a service provider to obtain a service.