1. A service providing system with an automatic transaction apparatus comprising: an automatic transaction apparatus for providing a service for a customer who performs a financial transaction; a database for storing customer information, an operation history, and service contents; and a service providing server for selecting at least one of the service contents stored in the database and transmitting each of the selected service contents to the automatic transaction apparatus, and wherein the service providing server dynamically selects each of the service contents on the basis of the customer information and the operation history of the customer.