1. A system for implementing consumer based communication rules in relation to a financial account, the system comprising: a microprocessor based rule engine; and a computer readable medium, wherein the computer readable medium includes instructions executable by the microprocessor based rule engine to: receive a trigger, wherein the trigger indicates a correspondence associated with the financial account; receive a communication rule from a participant associated with the financial account; incorporate the communication rule into a communication rule set maintained on the computer readable medium; access information associated with the financial account; apply the communication rule set to the information associated with the financial account, wherein a content of the correspondence is based at least in part on the application of the communication rule set.