1. A method comprising: generating a document object model (DOM) identifying one or more scalable entities of a web document file within a web development environment (WDE); embedding one or more access points within said DOM representing said one or more scalable entities; replacing, within said DOM, one or more static properties related to said plurality of scalable entities with one or more relative display properties using said plurality of access points; modifying said web document file by propagating said one or more relative display properties from said DOM to said web document file to replace said one or more static properties of said scalable entities; and storing said modified web document file.