1. An interactive searching and recommending method, comprising: receiving a search query; obtaining a plurality of search results associated with the search query; analyzing the plurality of search results so as to obtain a plurality of recommended items and recommended contents corresponding to the plurality of recommended items; providing a search webpage and displaying the plurality of search results and the plurality of recommended items in the search webpage; and receiving a triggering operation on at least some of the plurality of recommended items and displaying the recommended contents corresponding to the triggered recommended items within the search webpage according to the triggering operation, wherein analyzing the plurality of search results so as to obtain the plurality of recommended items comprises: obtaining identity information of a user; querying a server according to the identity information of the user to obtain an interested point of the user pre-stored in the server, wherein the interested point comprises either keywords known from the search history of the user or pre-stored keywords of the user; selecting a plurality of key words matched with the interested point of the user from the plurality of search results as the plurality of recommended items, wherein a part of the recommended contents corresponding to the recommended items triggered within the search webpage comprises related entities of the recommended items triggered within the search webpage, and displaying the recommended contents corresponding to the recommended items triggered within the search webpage according to the triggering operation comprises: providing a first displaying part and a second displaying part in the search webpage, displaying the plurality of search results in the first displaying part and displaying the recommended contents corresponding to the recommended items triggered in the second displaying part, wherein another part of the recommended contents corresponding to the recommended items triggered within the search webpage comprises descriptions of the recommended items, and displaying the recommended contents corresponding to the recommended items triggered within the search webpage according to the triggering operation comprises: providing a floating layer display window around the triggered recommended items and displaying the recommended contents corresponding to the triggered recommended items in the floating layer display window.