1. A multimedia distribution system comprising a plurality of content providers (CP: CP 1 , CP 2 ) adapted to broadcast multimedia data to an end-user (TV, STB) via a content selector (CS) controlled by said end-user to receive multimedia data (MD) from a selected one of said content providers, said system further comprising a user behavior analyzer (UBA: E(w), F(x)) to which said end-user is coupled and that is adapted to analyze the behavior of said end-user, characterized in that said multimedia distribution system further comprises a plurality of additional content providers (ACP: ACP 1 -ACP 3 ) adapted to broadcast second multimedia data to said end-user (TV, STB) via a second content selector (ACS) and a multimedia data combiner (H(z)), in that said multimedia data combiner is adapted to combine said second multimedia data with the first mentioned multimedia data into a combined multimedia data signal (CMD) transmitted to said end-user, and in that said second content selector is controlled by an opportunities selector (G(y)) having as input control signals received from said user behavior analyzer (UBA) and from said additional content providers.