1. A computer-implemented method comprising: identifying a plurality of product phases that correspond to a product lifecycle; selecting a common metric from a plurality of common metrics, wherein the selected common metric is applicable to each of the plurality of product phases; identifying a weighted priority count for the selected common metric; computing a quantity value based upon the weighted priority count for the selected common metric, the quantity value corresponding to a number of phase goals to generate; utilizing a processor to generate a different group of phase goals for each of the plurality of product phases, wherein each of the different group of phase goals includes an amount of phase goals that are equal to the quantity value and correspond to the common metric; applying the different group of phase goals for each of the plurality of product phases to their corresponding plurality of product phases; and executing each of the plurality of product phases using their corresponding different group of phase goals.