1. A computer implemented process for delinking a record from an entity representation in a computer implemented electronic database using a matching formula, the electronic database comprising a plurality of entity representations, each entity representation comprising a plurality of linked electronic records, each electronic record comprising a plurality of fields, each field capable of containing a field value, the process comprising: selecting a matching formula; selecting a record linked to an entity representation; calculating a plurality of internal match scores for the selected record using the selected matching formula, wherein each internal match score of the plurality of internal match scores is associated with a record pair comprising the selected record and one other record linked to the entity representation; calculating a plurality of external match scores for the selected record using the selected matching formula, wherein each external match score of the plurality of external match scores is associated with a record pair comprising the selected record and one other record in the electronic database that is not linked to the entity representation; aggregating the plurality of internal match scores into an aggregated internal match score; aggregating the plurality of external match scores into an aggregated external match score; comparing a difference between the aggregated internal match score and the aggregated external match score to a threshold; and delinking, in the electronic database, the selected record from the entity representation as a result of the difference exceeding the threshold.