1. A method comprising: identifying a target user of a social networking system; accessing a user profile in the social networking system including information about the target user; presenting one or more questions retrieved from the social networking system to the target user, the one or more questions for identifying subject matter; receiving at least one answer to a question from the target user; determining subject matter associated with the received at least one answer; identifying one or more groups maintained by the social networking system associated with the determined subject matter; and presenting the identified one or more groups to the target user.