1. A method for promoting enterprise adoption of a web-based collaboration environment, the method, comprising: detecting eligibility of a user having an account in the web-based collaboration environment, for the user to invite additional users to join the web-based collaboration environment; providing the user with a mechanism to invite the additional users to join the web-based collaboration environment to create accounts with enhanced features; sending, to those of the additional users who qualify, an invitation to create new accounts in the web-based collaboration environment, wherein, those of the additional users who qualify are affiliated with the enterprise of the user having the account; wherein, the new accounts that are created include the enhanced features.