1. A social networking data processing system configured for user pivot navigation of social media, the system comprising: a social network executing in a host server, the social network providing within a page a shared media view of shared media for viewing by communicatively coupled clients; a navigation view generated by the social network to be separate from the shared media view; and, user pivot logic coupled to the social network, the logic comprising program code enabled to identify a user of the social network associated with shared media selected for display in the shared media view to a requesting user and to provide a link to content in a profile page for the identified user within the navigation view.