1. A processor-implemented method to facilitate an on-line bounce back transaction, comprising: transmitting a conditional purchase offer to acquire a first product or service, said conditional purchase offer including a customer-specified price; receiving a seller acceptance of said conditional purchase offer for said first product or service and subsequently receiving a bounce back offer associated with the first product or service to acquire a second product or service as part of an independent bounce back transaction with a hyperlink to a cobranded web site; and accessing, via the processor, said cobranded web site to effectuate said bounce back transaction with a supplier-partner for said second product or service.