1. A method comprising: receiving, at a gaming system, gaming data including: a completion goal for at least one participating gamer in a gaming event, a date and time for when the gaming event is playable by the at least one gamer, and a date and time for when the gaming event is to be completed; determining, at the gaming system, a start status based on a comparison of a current time to the date and time for when the gaming event is playable; transmitting, via a social graph module, the gaming data at a predetermined start status, wherein the social graph module publishes gaming data and allows a non-participating gamer to interact with the transmitted gaming data and help the at least one participating gamer reach the completion goal; determining, at the gaming system, a goal status based on a comparison of participating gamer interaction and non-participating gamer interaction against the completion goal; determining, at the gaming system, a completion status based on a comparison of a current time to the date and time for the gaming event to be completed; transmitting, via a network to a gamer system, the goal status and the completion status; and determining a participating gamer reward based on the goal status and the completion status.