1. A method, comprising: acquiring a set of opinion data corresponding to a set of attributes defining a beverage through users of a network having a propensity to identify themselves with the beverage using an incentive promoting the beverage to the users; applying an algorithm to transform the set of opinion data to a plurality of factors which affect a market value of the beverage; and determining the market value of the beverage as a function of at least one of the plurality of factors.