1. An apparatus for reducing fraud in electronic payment transactions, comprising: a processor configured to execute a set of instructions; a memory coupled to the processor for storing the set of instructions; and the set of instructions stored in the memory, wherein when executed by the processor the instructions implement a process to receive a plurality of authorization messages at a payment processor, wherein each authorization message includes data regarding a consumer device used in an electronic payment transaction, the same consumer device being used in each of the electronic payment transactions; process the authorization messages to determine if the consumer device is associated with one or more fraudulent transactions; and blacklist the consumer device if the consumer device is associated with one or more fraudulent transactions.