1. An apparatus, comprising: processing logic to automatically detect an object in at least a portion of at least one image frame of video content, and to associate metadata corresponding to the detected object with the image frame, wherein the metadata associates at least one multimedia element with the detected object, and wherein upon rendering of the image frame, the multimedia element is to be overlaid on the detected object based on the metadata; and memory coupled to the processing logic, the memory to store the image frame.