1. A method comprising: prompting a first user of a first mobile communication device to invite a second user of a second mobile communication device to become associated with a virtual community associated with the first user; sending a first notification from the first mobile communication device to a gateway in response to the first user inviting the second user to become associated with the virtual community; sending a second notification from the gateway to the second mobile communication device indicating that the first user is inviting the second user to become associated with the virtual community; and prompting the second user, upon receiving the second notification at the second mobile communication device, to become associated with the virtual community.