1. A computer implemented method of providing to a customer customized media at a physical point of sale (PPOS) at a time of a sales transaction for a good/service, comprising the steps of: storing a plurality of customer media profiles in a computer memory, each of the customer media profiles comprising a customer identifier and a media content type identifier associated with the customer identifier, the media content type identifier identifying a type of information, the type of information comprising information that is pre-selected by the customer prior to the time of the sales transaction for a good/service; receiving a customer identifier from a customer at a point of sale computer located proximate to the PPOS, the point-of-sale computer being in electronic communication with the computer memory; retrieving from the computer memory a media profile that is associated with the customer identifier received from the customer, by the point-of-sale computer; generating via a computer processor an item of current time-sensitive information, the content of the generated item of current time-sensitive information being determined by the time of the sales transaction for the good/service and the type of information pre-selected by the customer and identified in the retrieved media profile; and communicating the generated item of current time-sensitive information, to the customer at the PPOS proximate to the time of the sales transaction.