1. A system comprising: a broadcast server; a narrowcast server; and a service manager configured to detect a number of user terminals accessing content provided by the broadcast server and the narrowcast server, wherein, upon the number of user terminals meeting a pre-determined threshold, said at least one service manager is configured to requalify at least one of: content provided by the broadcast server to be provided by the narrowcast server; and content provided by the narrowcast server to be provided by the broadcast server.