1. An optimized method for the transmission of multimedia contents between a multimedia content transmitter and a multimedia content receiver in a mobile radio network, which method includes the following steps: a step of transmitting a multimedia content description vector from said transmitter to said receiver, a step of calculating a pertinence score of said content from said description vector and as a function of a user profile associated with a user of said receiver, and a step of recovering, at the explicit request of said receiver, a block or blocks of said content not received by said receiver, with a priority depending on said pertinence score associated with the content to which said missing block(s) belong(s).