1. A method for quantifying potential viewer awareness of advertising content that is within a source of media, the method comprising: storing, in a computer readable medium, the source of media, thereby providing a stored source of media; segmenting the stored source of media into a plurality of segments of interest; receiving an identification of one or more advertisement detections that appear in the plurality of segments, wherein the one or more advertisement detections were made without employing image-recognition software; associating one or more attributes with each of the segments, wherein the one or more attributes include a size indication, a duration indication, and an isolation indication associated with the one or more advertisement detections; based on the attributes, categorizing each of the segments into a defined category to derive a plurality of individual detection scores; and aggregating the individual detection scores to provide one or more valuation scores; and generating one or more reports related to the one or more advertisement detections.