1. A method of displaying customized flight information comprising: connecting to a server maintaining near real-time flight tracking data over a digital communication network from a client computer; transmitting a request to said server for flight tracking data associated with an airport; creating a targeted message for a first flight selected from a plurality of flights included in said flight tracking data, in which said message contains personalized information beyond flight characteristics; generating a first display segment comprising at least said targeted message for the first flight; and displaying said first display segment along with the plurality of flights on a monitor in response to a criteria that is based upon a near real-time arrival characteristic of said first flight using data from said server.