1. A method, comprising: detecting, by a personal computing device, a signal being emitted by a location beacon at a banking center of a financial institution; receiving, by a location determination and user identification system having at least one processor, data associated with the signal detected by the personal computing device and emitted by the location beacon; determining, by the location determination and user identification system, a location of the personal computing device based on the received data associated with the signal emitted by the location beacon, wherein the location of the personal computing device is within a predefined proximity of a location of the location beacon; extracting, by the location determination and user identification system, a unique identifier associated with the personal computing device, the unique identifier including an international mobile station equipment identity (IMEI) of the personal computing device; determining, by the location determination and user identification system and based on the extracted unique identifier associated with the personal computing device, an identity of a customer user associated with the personal computing device; determining, by the location determination and user identification system, an identity of a first associate user associated with the identified customer user; determining, by the location determination and user identification system, a location within the banking center of the first associate user; tracking, during predetermined time periods, the location within the banking center of the first business associate user using global positioning system (GPS) data; generating, by the location determination and user identification system, a first notification identifying the location within the banking center of the first associate user; and transmitting the generated first notification to the personal computing device of the customer user.