1. A method comprising: receiving, from a user of a content distribution system, a selection of a video content item for distribution by the content distribution system as part of a campaign, the user being a sponsor of the campaign; receiving a user selection that the user wants automatic format and network selection; receiving attribute information for the video content item from the user for use in presenting the video content item in accordance with the received selection for automatic format and network selection; automatically preparing the video content item for distribution as part of the campaign in a predetermined number of formats and across a predetermined number of networks comprising determining a distribution among the formats and the networks; and storing the campaign.