1. A method of managing electronic communications within a social group of a social network, comprising: determining whether one or more new messages to be communicated to one or more members of the social group comprises content substantially similar to a given content of a quantity of a plurality of messages communicated within the social group meeting or exceeding a message quantity threshold; and selectively adjusting notification of the one or more new messages to the one or more members of the social group in response to determining that the one or more new messages to be communicated to the one or more members of the social group comprises content substantially similar to the given content.