1. A wireless media player comprising: a storage component to store at least one electronic media asset; a proximity wireless communication module to obtain data from at least one target device indicative of capabilities thereof via a proximity wireless communication link; and a wireless transceiver to establish a communication link with the target device in accordance with the capabilities data thereof obtained via the proximity wireless communication link and to transmit the electronic media asset from the storage component to the target device over the established communication link, wherein the at least one electronic media asset is selected to be transmitted to the at least one target device before the proximity wireless communication module obtains data from the at least one target device.