1. A method, comprising, receiving a request to access an article having descriptive content that includes one or more entities, each entity in the article having an assigned prominence score, the request being received from a website in response to user selection of the article; identifying one or more media forums to relate to the article, each media forum including one or more discussion threads and each media forum being associated with an interest graph that changes over time; responsive to the request, selecting a media forum from the one or more media forums to associate with the article based on examination of the interest graph of the media forum and the assigned prominence scores of entities in the article; and presenting the article on the website, the presentation of the article includes additionally presenting the identified media forum in association with the article, the method being executed by a processor.