1. A method for generating a link title for a URL (Uniform Resource Locator) within a context webpage to be shown as a web result, the method comprising: evaluating generation parameters for a plurality of sources for picking words from the link title; generating a plurality of candidates for the link title; computing a likelihood for each candidate considering the generation parameters, the context webpage and the picked words; selecting a candidate with the highest likelihood; and presenting to a user the selected candidate as the link title for the URL.