1. A media distribution server communicatively coupled to a plurality of mobile devices, the media distribution server comprising: a server interface for interactions with a service provider system or a content provider system and for receiving an interactive media; the media distribution server delivering a first portion of the interactive media to the plurality of mobile devices; the media distribution server receiving responses to the first portion of the interactive media from the plurality of mobile devices and collating the responses; and the media distribution server conducting one or more follow up interactions with the service provider system or the content provider system based on the responses received to the first portion of the interactive media.