1. A system comprising: a beacon network of personal area network (PAN) beacons distributed over a mapped region, the PAN beacons comprising PAN transmitters configured to locally transmit beacon identifiers assigned to the PAN beacons; and a content server comprising: a memory comprising: a map representation for the mapped region, the map representation defining mapped sub-regions within the mapped region; a mapping table establishing a correspondence between the beacon identifiers and the mapped sub-regions; a content mapping that links location specific content with the mapped sub-regions, wherein the location specific content comprises a list of media content available for playback for the particular sub-region, wherein the media content comprises at least one of audio content or video content; a communication interface configured to communicate with the mapped sub-regions and with a separate map display device; and location processing circuitry coupled to the memory, the location processing circuitry configured to: receive a location message from the map display device; process the location message to determine a location of the map display device within the mapped region; match the location to a particular sub-region among the mapped sub-regions; retrieve selected location specific content mapped to the particular sub-region; and communicate the selected location specific content to the map display device.