1. A method comprising: receiving indications of an image including an object at a mobile terminal; determining to identify, at the mobile terminal, whether the object corresponds to a particular real life object having a predefined association mapping the particular real life object to a function based, at least in part, on a recognition of the object; and in response to the object corresponding to the particular real life object, determining to execute at the mobile terminal the function corresponding to the predefined association by executing a link to a predetermined destination and causing, at least in part, a display of a title describing the predefined association of the real life object and the function, wherein the function includes retrieving information corresponding to a location of a camera providing the indications of the image, and the information defines an environment condition or another real life object, other than the object or the camera, associated with the location, and wherein the determining whether the object corresponds to the particular real life object comprises comparing features of the image to source images including object features to find a corresponding object having features matching the features of the image and determining whether the corresponding object is in a list of particular objects having respective predefined associations.