1. A digital camera comprising: a display; means for displaying on said display a menu of user selectable options, said user selectable options comprising at least an initial option in an initial position in said menu and a plurality of non-initial options in respective non-initial positions in said menu; first user activated means for sequentially navigating through said displayed menu of user selectable options; second user activated means for directly choosing one of said non-initial options without having to navigate sequentially through any of said initial and non-initial options, wherein the one of said non-initial options directly chosen by activation of the second user activated means is one of a plurality of user-defined menu shortcuts stored in the digital camera and selectable by activation of the second user activated means; and third user activated means for controlling storage of respective ones of the user-defined menu shortcuts in the digital camera, wherein activation of the third user activated means in conjunction with navigation to a particular one of said non-initial options using the first user activated means results in storage of a corresponding user-defined menu shortcut that is subsequently selectable by activation of the second user activated means.