1. A proxy server for providing a wireless ambient service to a mobile end-user device operating on a Wireless Wide Area Network (WWAN), the proxy server comprising: a non-transient memory to store an ambient service policy comprising a primary policy and at least one secondary policy, the primary policy specifying allowable initial ambient service device access behaviors, the at least one secondary policy specifying conditional ambient service device access behaviors, for access behaviors not allowed by the primary policy; one or more processors configured to receive wireless ambient service Internet access requests generated by at least one application interfacing with a device user on a first mobile end-user device operating on a WWAN, apply the ambient service policy to the wireless ambient service Internet access requests generated by the at least one application, such that a first one of the Internet access requests is allowed as within the primary policy, and a second one of the Internet access requests, not allowable by the primary policy, is allowed based on the at least one secondary policy and an association with the first one of the Internet access requests, for the second one of the Internet access requests, obtaining at least some Internet data, responsive to the request, from an Internet destination other than the proxy server, and serve the Internet data responsive to the second one of the Internet access requests to the first mobile end-user device.