1. A computer implemented method for providing payment of services, comprising the steps of: enabling an entity to establish a general account for payment of services for a user associated with the entity through a registration means, wherein the entity is an employer offering prescription drug coverage to the user; identifying a merchant channel for retrieval of services through a merchant identification means, wherein the merchant channel comprises a pharmacy benefit manager for providing relevant medical information associated with the one or more services, wherein the pharmacy benefit manager detects adverse drug interactions for the user; identifying one or more services that are retrievable at the identified merchant channel through a service identification means, wherein the one or more services comprise prescription drug services; providing a stored value card product to enable the user associated with the entity for engaging in a purchase transaction with the stored value card product through the merchant channel for an identified prescription drug service where a payment request is submitted, the stored value card carries a single balance, displays a co-pay amount and identifies the merchant channel, the merchant channel comprises an exclusive merchant; retrieving user specific information when the stored value card product is accessed by the merchant where the merchant views the user specific information comprising a plurality of health information, personal information, customized information and historical information; supplementing the purchase transaction, based on the user specific information, with additional information from the merchant; and fulfilling the payment request from the general account wherein the general account is reduced by a purchase amount, wherein the general account is managed by the employer for a plurality of employees.