1. A computer-implemented method for adaptive data visualization, the method comprising: accessing business intelligence data stored in a database; providing on a computing device display an interactive web browser having a filter pane and a result display pane, the filter pane including at least one of a list of characteristics and a list of key figures; receiving a first selection by a user from among parameters associated with at least one of the list of characteristics and the list of key figures; filtering the accessed business intelligence data with an adaptive filter based on the first selection, the first selection triggering the adaptive filter to filter the accessed business intelligence data; displaying results of the adaptive filtering in the result display pane; receiving a second selection by a user from among the parameters associated with at least one of the list of characteristics and the list of key figures; adaptively filtering the accessed business intelligence data based on the first selection and the second selection, the second selection triggering the adaptive filter; and modifying the displayed results based on the adaptive filtering results of the first and the second selections.