1. A non-transitory computer-usable medium embodying computer program code, which when executed by a computer, causes the computer to perform a process of using risk factor data related to a route between a first location and a second location to generate insurance policy price data, the process comprising: using a route assessment module to generate risk score data for the route through utilization of the risk factor data; using a route tracking module to verify that the route has been traversed in response to the second location being reached; and using an insurance policy pricing module to generate insurance policy price data in response to verification of traversal of the route.