1. A computer-implemented method comprising: receiving, by a computing device, a selection of one or more presentation templates of a plurality of presentation templates for at least a portion of a web page, wherein the one or more presentation templates define, at least in part, a display format for one or more placeholder fields, the one or more placeholder fields defining one or more areas in the presentation template to be replaced by one or more content elements; referencing, at least in part, a display type associated with the presentation template to determine a selection of the one or more content elements; mapping at least a portion of the one or more placeholder fields to one or more content elements within an authoring template based upon, at least in part the display type; and rendering at least the portion of the one or more presentation templates when the one or more content elements are requested, wherein rendering includes requesting an authoring template definition for a field corresponding to each of the one or more placeholder fields.