1. A system of centrally managing managed data of a retail enterprise, comprising: an infrastructure services layer tangibly embodied on a non-transitory computer-readable storage media and coupled with a centralized master repository, the infrastructure services layer providing messaging between the centralized master repository and one or more external operational systems, the external operational systems permitted indirect access to managed data of the retail enterprise stored in the centralized master repository, according to one or more enterprise-level business workflows; a database comprising a cached data area comprising cached data representing reference data of the retail enterprise extracted from a managed data area in response to a processing request from one or more internal services and re-inserted into the managed data area following processing from one or more internal services; wherein the managed data area stores the managed data of the retail enterprise as cached data in an intermediate state according to a manipulation process, the managed data of the retail enterprise is maintained as locked in its true state for read only access until completion of a manipulation process; and wherein one or more of the enterprise-level business workflows is embedded within the system and is wholly or partially automated using an enterprise-level workflow engine tangibly embodied on a computer-readable storage media to wholly or partially automate a new entity introduction process.