1. A method implemented in an environment that includes a person viewing at least two instances of content having a common contextual attribute and displayed by an electronic device, the method comprising: detecting a reaction by a person to a displayed first content of the at least two instances of displayed content having a common contextual attribute; determining a content attribute of the displayed first content; initiating a search for a second content using a search parameter corresponding to the detected reaction and to the determined content attribute; and facilitating a display of the second content in a manner perceivable by the person.