1. A digital display apparatus having an integrated housing, said integrated housing comprising: an image display region on an outside surface of said integrated housing; a memory in an inside of said integrated housing, said memory comprising a plurality of image data files, security information comprising authentication information for a first remote server system and a unique identifier for said digital display apparatus, and a current version of onboard software; a processor configured to control the display of image data from said plurality of image data files in said image display region in accordance with said onboard software in said inside of said integrated housing; communication circuitry configured to engage a network medium in said inside of said integrated housing under the control of said processor; wherein said onboard software comprises: an image display function configured to obtain image data from said plurality of image data files in said memory for rendering in said image display region a remote connection function configured to automatically initiate communications with said first remote server system across said network medium, said remote connection function further configured to send a request for image data to said first remote server system after initiating said communications and to receive in response to said request for image data a set of data from said first remote server system comprising one or more image data files; an authentication function configured to authenticate said first remote server system prior to accepting said set of data from said first remote server system; a software update function configured to obtain an updated version of said onboard software from said server and to replace said current version of said onboard software in said memory with said updated version.