1. A method of generating instant notification from a web based system or application to a handheld device chosen to receive the notification, comprising the steps of: providing a handheld portable device with a display selected from at least one of: a PDA (personal digital assistant) device, cell phone, pager, and other wireless device; requesting with the handheld portable device an unlisted or unavailable data, record, object, image, item, good or service from a web based system or application; generating instant notification when the unlisted or unavailable data, record, object, image, item, good or service matches the unlisted or unavailable data, record, object, image, item, good or service; receiving notification over the web by one of at least: e-mail, text message, voice, images, or paging; and responding to the notification of the unlisted or unavailable data, record, object, image, item, or service, by at least one of: purchasing, updating, registering for, approving information, accepting, viewing, acknowledging, or inputting data.