1. A method performed by electronic operations of an electronic tracking system accessible in a physical retail environment, comprising: establishing a wireless network connection with a portable electronic device via a wireless communications network, the wireless communications network being accessible to the portable electronic device in the retail environment; receiving, via the wireless communications network, an identifier of the portable electronic device; identifying, from the identifier of the portable electronic device, an employee user associated with the portable electronic device; obtaining, from a first set of wireless communications exchanged with the portable electronic device over the wireless communications network, location-identifying data for the first set of wireless communications; calculating a position of the portable electronic device in the retail environment from analysis of the location-identifying data for the first set of wireless communications, wherein the position of the portable electronic device is determined relative to a plurality of defined locations in the retail environment, and wherein the plurality of defined locations correspond to a plurality of zones mapped for the retail environment; obtaining, from a second set of wireless communications exchanged with the portable electronic device over the wireless communications network, location-identifying data for the second set of wireless communications; tracking movement, of the portable electronic device in the retail environment by calculating updated positions of the portable electronic device from analysis of the location-identifying data for the second set of wireless communications, wherein the movement of the portable electronic device is determined relative to the plurality of defined locations in the retail environment; and delivering retail promotional information to the portable electronic device via a third set of wireless communications over the wireless communication network, wherein the retail promotional information is delivered to the portable electronic device based on the movement of the portable electronic device among the plurality of zones in the retail environment and based on a location of the portable electronic device in a particular zone of the plurality of zones; wherein the retail promotional information is provided in a user interactive display presented to the employee user on the portable electronic device, and wherein the retail promotional information is selected for display to the employee user based on a location of a customer portable electronic device operated by a customer and movement of the customer portable electronic device among the plurality of zones in the retail environment.