1. One or more non-transitory computer-readable media storing computer-executable instructions which, when executed by a processor on a computer system, perform a method for optimizing market selection for entity operations location, the method comprising: receiving an identification of a plurality of market demographic factors, the market demographic factors including labor force availability, diversity, education and quality of life; affinitizing the market demographic factors into a plurality of critical-to-quality baskets, the critical-to-quality baskets including quality, cost and risk; and ranking a plurality of demographic locations, the ranking of the plurality of demographic locations being calculated at least in part by the equation 
 Σ i=1 m wi (Σ j=1 m wjxj ),0 ≦wi≦ 1,0 ≦wj ≦1; wherein: Σ i=1 m wi (Σ j=1 m wjxj) corresponds to a weighted sum of the critical-to-quality baskets; Σ j=1 m wjxj corresponds to a weighted sum of the market demographic factors; and the weighted sum of the market demographic factors relates at least in part to data pertaining to the demographic location being ranked.