1. An apparatus for delivering a lead to one or more responders, said apparatus comprising: a processor configured to apply two or more delivery rules to a lead that includes information relating to a consumer interested in an offering, wherein the delivery rules are prioritized, wherein said processor is configured to apply the delivery rules to the lead according to the priority associated with each delivery rule and determine which delivery rule is satisfied by the lead, wherein said processor is configured to direct delivery of the lead to a first responder according to a delivery instruction, wherein said processor is further configured to apply at least one escalation rule comprising a lead expiration criteria defining a period of time that the lead is to be provided to the first responder, and wherein being configured to apply at least one escalation rule includes being configured to direct delivery of the lead to a second responder when the first responder does not accept the lead prior to the end of the period of time.