1. A system, comprising: a memory that stores computer-executable instructions; and a processor, communicatively coupled to the memory, that facilitates execution of the computer-executable instructions to at least: select an object from a data store of a plurality of objects; filter first data representing functionalities of the object based on second data representing a workflow of an application resulting the first data comprising third data representing filtered functionalities and fourth data representing unfiltered functionalities; and facilitate a display of the fourth data representing unfiltered functionalities for customization of the object for the application while masking the third data representing the filtered functionalities.