1. A computer system comprising: at least one processor; and at least one memory unit coupled to the at least one processor having stored thereon: one or more pre-configured user experience components that enable mapping of a user experience defined for a primary access channel to a user experience for a secondary access channel and that adapt the user experience for the secondary access channel to characteristics of devices that access the secondary access channel; one or more pre-configured portal components; one or more pre-configured content management components that leverage content developed for the primary access channel and that customize presentation of the content for the secondary access channel; and instructions which, when executed by the at least one processor, cause the at least one processor to perform operations comprising: defining a user experience for the secondary access channel using the one or more pre-configured user experience components; defining a portal for the secondary access channel using the one or more pre-configured portal components; defining content management for the secondary access channel using the one or more pre-configured content management components; and configuring the secondary access channel based on the defined user experience for the secondary access channel, the defined portal for the secondary access channel, and the defined content management for the secondary access channel.