1. A method of presenting data to the audience of a competition, the method comprising the steps of: gathering, via a timing device, first heat timing data during a first heat; receiving, via a communication device, a participant selection indicative of an alert preference for a competitor; comparing, via a computing device, the participant selection to the first heat timing data and to a competition schedule; generating, via the computing device, an alert indicative of when the competitor's next scheduled heat will take place, the alert based on said comparing step; presenting, the alert via a display.