1. A method for providing communication integration between users of a virtual universe, comprising: identifying an object of interest in the virtual universe, the object of interest comprising at least one of the following: a first user, or an asset associated with the first user that is within the virtual universe; generating a response from the object of interest in the virtual universe; and establishing a communication link between a second user and at least one of the following: the first user, a representative of the first user, or a third user in the virtual universe associated with the asset based on the generated response.