1. A viewing terminal apparatus that communicates, with a viewing statistics-gathering apparatus, information on viewing of a content, said viewing terminal apparatus comprising: a category determining unit configured to determine, as a viewer category, a relationship between viewers who are viewing a content displayed on a display; a transmitting unit configured to transmit, to the viewing statistics-gathering apparatus, first viewing status information indicating the content that is being viewed by the viewers and the viewer category determined by said category determining unit, the content being associated with the viewer category; and a viewing statistics presenting unit configured to obtain viewing statistics information from the viewing statistics-gathering apparatus, and to present a result of statistics that is (i) indicated by the obtained viewing statistics information and (ii) a result of statistics on viewing of a content only by viewers who belong to a predetermined viewer category.