1. A method comprising: receiving, at a client device, a media stream from a media server; generating, at the client device, client analytics data associated with at least one of receiving, processing, or playback of the media stream; initiating transmission, from the client device, of the client analytics data to an analytics device, the analytics device comprising a separate device than the media server, the client analytics data including a media server identifier and metadata indicating that the client analytics data is associated with a particular category of data, wherein the media server identifier uniquely identifies the media server, wherein the particular category is part of a first level of a hierarchy, and wherein the media server identifier is associated with a second level of the hierarchy; receiving, at the client device, a command requesting additional client analytics data based on the media server identifier, the command correlated to a performance characteristic of the media server; generating the additional client analytics data; and initiating transmission, at the client device, of the additional client analytics data to the analytics device, wherein initiating transmission of the additional client analytics data is based on the second level of the hierarchy.