1. A method of transmitting area specific content to a mobile terminal via a wireless network covering at least two areas, each area having at least one access point, the method comprising: transmitting data being indicative of an assignment of the mobile terminal to one of the access points to a first network component, identifying one of the areas in which the mobile terminal is located on the basis of a logical mapping of access points to areas, receiving of area specific content, pushing of content being specific to the one of the areas to the mobile terminal, wherein the pushing of content is triggered when the mobile terminal enters or exits one of the areas; generating of area specific lists being indicative of mobile terminals being located in the areas by the first network component, transmitting the area specific lists to a second network component, the second network component being an instant messaging server, storing the area specific lists in storage of the instant messaging server, providing the area specific content by a content server that is coupled to the second network component, and pushing of the area specific content to at least some of the mobile terminals identified in the respective area specific list.