1. A computer-implemented system for customized management of financial transactions, the system comprising: a processor and program logic stored in memory and executable by the processor, the program logic configured to: manage bank accounts respectively associated with a plurality of account holders for a bank and process transactions for the bank accounts; provide a display of a plurality of categories wherein the transactions are categorized into the plurality of categories, the plurality of categories including at least merchant categories and payment type categories; provide a first link selectable to enable an account holder to categorize at least one of the transactions; and provide at least one second link, the at least one second link being selectable to direct the account holder to financial tools available through the bank, the at least one second link being selected for display based on at least one customization criteria; wherein the at least one customization criteria includes at least one of (i) whether the account holder has an active spending plan with the bank, (ii) whether the account holder typically has a positive total monthly cash flow, and (iii) whether the account holder has an active budget plan with the bank.