1. A computer program product storing computer instructions therein for instructing a computer to perform a process of at least one of ranking and indexing enterprises with respect to at least one of each other and predetermined criteria to be used in at least one of investment decision making and enterprise decision making, the program product comprising: a recording medium readable by the computer; and the computer instructions stored on said recording medium instructing the computer to perform the process, the instructions and the process including: determining, via at least one of the computer and the user, at least one of enterprise attribute data, customer attribute data, shareholder attribute data and government attribute data; storing, via the computer, the at least one enterprise attribute data, customer attribute data, shareholder attribute data and government attribute data on the recording medium; implementing, via the computer, an enterprise computer simulation model that utilizes the at least one enterprise attribute data, customer attribute data, shareholder attribute data and government attribute data stored on the recording medium and generates enterprise performance data, the enterprise simulation model evaluating the enterprise performance data with respect to at least one of performance data of at least one other enterprise and predetermined criteria; and at least one of ranking and indexing, via at least one of the computer and the user, a plurality of enterprises using the enterprise performance data with respect to the at least one of each other and predetermined criteria.