1. A method, comprising: obtaining a location of a mobile device; ascertaining a direction of movement of the mobile device; determining a field of vision of a user of the mobile device based, at least in part, on the location of the mobile device and the direction of movement of the mobile device, wherein determining the field of vision of the user includes estimating an area that extends outward from the user; identifying a point of interest within the field of vision of the user; and providing a notification via the mobile device based, at least in part, upon the point of interest within the field of vision of the user.