1. A method comprising: receiving, from a user device, an audio signal having noise; determining an audio watermark in the audio signal having noise, wherein the audio watermark is different from the noise; determining a content item provided to a location of the user device while the audio signal having noise was received; based on the determined content item provided to the location of the user device and based on the audio watermark, determining an audio component of the content item; and removing the audio component of the content item from the received audio signal having noise.