1. A method for developing an automated speech recognition application persona, comprising: identifying personality traits key to customer satisfaction; assigning values to the identified personality traits; defining a plurality of personality profiles based on the assigned values; evaluating measurable customer satisfaction effects associated with each personality profile; rating the personality profiles regarding their ability to represent key personality traits in one or more selected automated systems wherein the rating includes eliciting sample population feedback following sample population utilization of the personality profiles; varying one or more characteristics of the personality profiles; and evaluating the varied personality profile characteristics to identify characteristics most capable of conveying preferred personality traits.