1. A method for determining emotional and attentional response of audience to dynamic digital media content, comprising the following steps of: a) detecting and tracking faces from input images of the audience captured by at least a means for capturing images, and localizing the faces and facial features, b) extracting emotion-sensitive features from the faces and determining facial muscle actions of the faces based on the emotion-sensitive features, c) finding changes in affective states, called emotion trajectories, of the audience based on the facial muscle actions, d) estimating eye gazes and three-dimensional poses of the faces, and estimating gaze directions of the faces based on the estimated eye gazes and the three-dimensional poses of the faces, e) estimating gaze targets of the audience based on the estimated gaze directions and the position of the faces, and f) determining the response of the audience to the dynamic digital media content, by analyzing the emotion trajectories in relation to time and screen positions of a specific digital media sub-content.