1. A method of guiding a conversation between an agent of a call center and a client of the call center towards one of a plurality of goals of an organization controlling the call center, such method comprising the steps of: recognizing a voice content of the client of the call center; correlating the recognized voice content with a first goal of the plurality of goals of the call center; and presenting script to the agent of the call center based upon the correlated goal of the call center.