1. A method for gathering CRM information in a variable imaging application, the method comprising: associating keywords with each image of a plurality of digital images; generating a VI job stream containing one or more of the plurality of digital images; receiving the VI job stream by a VI production system; and processing the VI job stream by the VI production system, the processing including: for each digital image contained in the VI job stream, identifying the keywords previously associated with the contained image; and generating a CRM output containing the identified keywords.