1. A method comprising: obtaining data for a plurality of meeting participants at a computing apparatus that is in communication with a user interface and display device associated with each meeting participant; obtaining a meeting context for a meeting involving the meeting participants; identifying expert knowledge associated with the meeting context and determining the expert knowledge of each meeting participant with regard to the context; generating data representing social network relationships between the meeting participants; calculating degrees of associations between meeting participants based on the expert knowledge of the meeting participants and the social network relationships, wherein calculating the degrees of associations comprises dynamically weighting the social network relationships between the meeting participants with reference to the meeting context to produce a single degree of association quantity between two meeting participants for the meeting context; generating, for each meeting participant, data that represents single degree of association quantities between the meeting participant and the other meeting participants; and displaying to each meeting participant the data that represents the single degree of association quantities between a specific meeting participant and the other meeting participants.