1. A parking assist apparatus comprising: a parking target position setting section for setting a parking target position when a vehicle is to be parked by reversing; a parking pathway determining section for determining possibility/impossibility of direct parking for parking the vehicle to the parking target position without turnaround; a report outputting section for effecting reporting to allow a driver engaged in parking to recognize the possibility/impossibility of the direct parking based on the result of determination by the parking pathway determining section; and a turnaround parking pathway generating section for generating a turnaround parking pathway for parking to the parking target position via turnaround traveling and turnaround parking pathway information when said parking pathway determining section has determined that direct parking is not possible; wherein said report outputting section reports said turnaround parking pathway information generated by said turnaround parking pathway generating section.