1. An image matching engine comprising: a network connection configured to receive image data from a mobile device over a network; and at least one recognition server coupled with the network connection and configured to: acquire the image data over the network connection; derive image parameters from the image data; recognize at least one target from a database of known images based on the image parameters; and enable, via an address, pertinent information associated with the at least one target to be returned to the mobile device over the network connection.