1. A method for operating a magnetic resonance apparatus, comprising the steps of: (a) implementing a prescribable event which is capable of triggering neural activity in an examination subject; (b) monitoring at least one of implementation of said event and an effect of said event on said examination subject, to obtain one of a positive result or a negative result; and (c) given a positive result, conducting a magnetic resonance imaging scan of a region of said subject in which said neural activity is expected, to obtain an image dataset of said region, and storing said image dataset.