1. A method to predict a performance metric of a new product, comprising: selecting a product hierarchy tree based on a distribution measure for a new product; identifying a segment location of the product hierarchy tree for the new product; retrieving a relationship matrix associated with the segment location of the product hierarchy tree, the relationship matrix comprising available product performance coefficients and attribute information; identifying a spatial location for the new product in the relationship matrix based on the attribute information; calculating, using a programmed processor, an impact parameter based on the spatial location within the relationship matrix; and calculating the performance metric for the new product based on the impact parameter and a channel sales value.