1. An apparatus for identifying a location for naming, the apparatus comprising: a monitoring module configured to monitor actions taken by a user via a mobile communication device and to monitor a location of the mobile communication device when an action is taken by the user and at predetermined time intervals; a data store for storing user-specific location information and user-specific action information associated with the location monitored by the monitoring module; and a location naming module configured to calculate a relevance rating of the location based on the user-specific action information associated with the location and on the user-specific location information, and to prompt the user to name the location based on its relevance rating.