1. A method for representing a virtual object in a real environment, comprising: using a recording device to obtain at least one two-dimensional image of a real environment; determining position information for the recording device; obtaining 3D information regarding the at least one two-dimensional image; identifying at least one segment of the real environment, based at least in part upon the 3D information; segmenting at least one area of the real environment represented in the at least one two-dimensional image, the segmenting performed by subdividing image areas in the at least one two-dimensional image, wherein the 3D information is used to choose a starting point or area for the subdividing, wherein the subdividing is a subdivision into at least one 2D segment corresponding to the at least one segment of the real environment, and wherein the image areas are areas in which different components of reality are represented; producing 2D segmentation data based upon the segmenting; and merging the virtual object with the real environment, based at least in part upon the 2D segmentation data.