1. A navigation apparatus for guiding a vehicle along a driving route, comprising: a memory that stores 3D map data; and a controller that: sets a reference point on a route; sets at least one point on the route on the basis of the reference point; sets a region along the route, the region being set on the basis of the set at least one point and the region including the at least one point; obtains 3D map data corresponding to the region; generates a 3D movie which has a predetermined viewpoint on the basis of the obtained 3D map data; and displays the generated 3D movie.