1. A computer based method of ordering a window covering comprising: receiving, in a computing platform for an automated window covering cutting machine, a photograph of a measuring block adjacent an architectural feature to be measured, the measuring block including a design visible in the photograph where the design has a known third dimension; receiving a window covering in a cutting chamber of the automated window covering cutting machine; in the computing platform: determining a display resolution of the photograph; determining a scale of the photograph using the measuring block; calculating a first dimension of the architectural feature based on the scale of the photograph; and automatically cutting the window covering in the automated window covering cutting machine using the first dimension to size the window covering to a second dimension, where the window covering cut to the second dimension fits the architectural feature having the first dimension, wherein automatically cutting the window covering comprises: locating a center of the window covering; determining a distance the center of the window covering must be positioned from a cutting device, wherein the cutting device is positioned at the automated window covering cutting machine; automatically, by the automated window covering cutting machine, moving the window covering such that the center of the window covering is positioned at the distance from the cutting device; and cutting the window covering with the cutting device.