1. A method of distributing to a user a specific electronic image comprising a representation of a specific person from among a collection of electronic images containing representations of many persons, the method comprising the steps of: performing facial recognition analysis on each electronic image in the image collection by which a facial identifier is determined for each face represented within each electronic image; storing each electronic image in association with the facial identifier of each person represented within the electronic image; obtaining a reference facial identifier from a source electronic image in which the specific person is represented; selecting the specific electronic image for distribution on the basis of the similarity of the reference facial identifier to a facial identifier associated with the specific electronic image in conjunction with additional information that can be derived from the collection of electronic images.