1. A sales support computer comprising: (a) means operable by a seller for recording prospect data about a prospect, including information about at least one particular interest of the prospect; and (b) means for displaying a series of prompts to the seller, as a function of the prospect data, to prompt the seller to perform steps in a desired sales communication process during an encounter with the prospect in response to the at least one particular interest of the prospect, including one or more prompts to the seller to describe orally to the prospect one or more specific features and benefits of a product or service.