1. A method comprising: storing a group of images of similar subjects, the group of images comprising at least two images; associating the group of at least two images with an interactive service on at least one social media server; making the group of at least two images available to a plurality of image publishers; receiving from a requesting apparatus a request to access the interactive service associated with the group of at least two images; exchanging interaction messages between the requesting apparatus and the interactive service so that the interactive service associated with the group of at least two images is made available to users of any of the plurality of image publishers by accessing any image of the group of at least two images; and enabling the requesting apparatus to post a comment with respect to an image from the group of at least two images through the interactive service, and wherein the exchange of interaction messages further comprises making the comment available to the users of any of the plurality of image publishers through the interactive service, wherein the request further comprises a location on the requesting apparatus of a copy of at least one of the images for identifying a source of the request, and wherein the interactive service is associated with a given spot on the accessed image.