1. A vehicle exterior environment recognition device, comprising: an image acquiring module that acquires an image; a traffic sign identifying module that identifies a circle of a predetermined radius centering on any one of pixels in the image as a traffic sign; a traffic sign content recognizing module that recognizes content of the identified traffic sign; and a traffic sign content determining module that uses at least one template for one certain country to integrate traffic sign integration points based on correlation evaluation values with the recognized content of the identified traffic sign, uses a template for each of a plurality of countries corresponding to the content of the traffic sign having the traffic sign integration points to integrate total points by country based on overall evaluation values of the content of the recognized traffic sign, and conclusively determines a currently-traveling country.