1. A method of printing a beverage label comprising: (a) printing a first side of the label using a static printing process; (b) forming an image for printing a second side of the label, the image having a fixed part and a variable part; (c) rasterizing the image; (d) printing the rasterized image on a second side of the label; (e) printing a first side of a second label using the static printing process; (f) retrieving the image for printing the second side of the label; (g) changing the variable part; (h) rasterizing the image; and (i) printing the rasterized image on the second side of the second label.