1. An augmented reality system for use during service of a food product, the augmented reality system comprising: a decorative pic for inserting in part into an edible surface of the food product at point of service of the food product such that the decorative pic extends from the surface of the food product, the decorative pic including an aesthetic decoration, an openable flap, wherein at least a portion of the aesthetic decoration is presented on an outside face of the openable flap, and an augmented reality marker embedded on an inside face of the openable flap; and a software application executable by processing circuitry of a mobile device, the software application being configured to recognize the augmented reality marker, permit access by the mobile device to augmented reality content responsive to recognizing the augmented reality marker, wherein the augmented reality content is associated with the augmented reality marker, and present, upon a display of the mobile device, the augmented reality content.