1. A computer-implemented method comprising: displaying, to a first user, a plurality of photographs that are shared on a social network as a first photograph album created by a second user; analyzing a usage pattern of the first user while viewing the one or more photographs to determine an amount of time each of multiple photographs within the plurality of photographs is displayed as the first user browses the first photograph album; analyzing content stored in a data store of information corresponding to one or more users of a social network environment, to determine a set of concepts of interest to the first user; correlating the set of concepts of interest to the first user with photograph albums to select one or more photograph albums to recommend to the first user; and displaying a recommendation of the selected one or more photograph albums to the first user in response to determining the amount of time each of the multiple photographs is displayed indicates the first user is rapidly browsing through photographs within the first photograph album.