1. A system to increase bandwidth available to a bandwidth-constrained medium for transmission of digital video content, the system comprising: one or more digital video compression tools to compress the digital video content according to a compression code that specifies a level of compression for the digital video content; and a video content-desirability scorer to provide a desirability score based on the level of compression of the digital video content, wherein a greater amount of compression results in a greater desirability score, and wherein the video content-desirability scorer is further to generate the compression code from the desirability score, and to provide the generated compression code to the one or more digital video compression tools.