1. A method comprising: receiving a designation of a relative privacy level for a first user; receiving a selection of a group of second users for the first user, wherein the second users within the selected group have individual privacy level values, wherein the relative privacy level for the first user corresponds to a user-specified level, relative to the individual privacy level values of the selected group, at which to set privacy level values for the first user, and wherein each privacy level value for the first user corresponds to a respective one of the individual privacy level values of the selected group; and setting, using one or more processors and for each privacy level value for the first user, the privacy level value for the first user based on the designation of the relative privacy level and the respective individual privacy level value of the selected group of second users.