1. An identification apparatus for conducting an image identification, comprising: a capturing portion which captures an image; an image storing portion which stores various alternative images; a face image specifying portion which specifies a first area, which contains at least a part of a face, out of the image captured by the capturing portion; an image generating portion which replaces the first area of the image captured by the capturing portion with an alternative image stored in the image storing portion, and which aligns said alternative image with a second area of the image that is calculated on the basis of a distance between a first point in the image and a second point in the first area of the image; and a displaying portion which displays a new image generated by the image generating portion.