1. A method comprising: receiving, at a device comprising a processor, a series of printed holograms, each printed hologram comprising at least one holographic pixel that encodes lighting information of one of a plurality of regions of an object surface; printing, by the device, a physical model of the object wherein a surface of the physical model comprises a plurality of portions each of which corresponds to a respective one of the plurality of regions; and attaching, by the device, the series of printed holograms to the physical model, each printed hologram is attached to that portion of the physical model which corresponds to a respective region of the object surface whose lighting information is encoded in the attached printed hologram.