1. A method comprising: receiving a first collection comprising images, said first collection being associated with a first user of a social network; receiving a second collection comprising images, said second collection being associated with a second user of a social network; analyzing said first collection to create clusters of images, wherein each cluster represents a facial representation of a person in the first user's social network; ranking the clusters based on cluster size; applying the cluster rankings to prioritize persons associated with the clusters, wherein the rankings reflect a relative importance of each person to the first user; identifying cluster matches from said second collection by determining a similarity between each of said images in said second collection and each of said clusters; and displaying said cluster matches to said first user.