1. An information processing apparatus comprising: an input position detecting unit configured to detect at least one operator positioned on an operation input unit; a direction detecting unit configured to detect a moving direction of the at least one operator based on time change of respective positions of the detected at least one operator; a magnification change unit configured to change a magnification of a screen in accordance with a number of operators detected by the input position detecting unit; and a display content moving unit configured to move a content displayed on the screen along the moving direction of the at least one operator detected by the direction detecting unit, wherein the magnification change unit changes the magnification of the screen in accordance with a number of operators that are simultaneously detected, and an amount of magnification of the screen in relation to the number of simultaneously detected operators is defined differently between a first application and a second application.