1. An image capturing apparatus comprising: an image capturing section that captures an image; an output image generating section that generates a small data amount image by reducing a data amount from the image captured by the image capturing section; a matching determining section that determines whether an object that matches a predetermined condition exists in the image captured by the image capturing section; an output section that outputs, via a transmission path to a display control apparatus provided outside of the image capturing apparatus, by embedding in the small data amount image, an image of a subject indicated by the object having a data amount larger than a data amount of an image of the object in the small data amount image, when the matching determining section has determined that an object that matches the condition exists; an object region specifying section that, when the matching determining section has determined that an object that matches the condition exists, specifies an object region including the object that matches the condition, in the image captured by the image capturing section; a frequency component calculating section that calculates a space frequency component of each of a plurality of regions in the image captured by the image capturing section; and an embedded region specifying section that specifies, as an embedded region, a region having a frequency component lower than a predetermined value in a predetermined frequency region from among the plurality of regions in the image captured by the image capturing section, based on the space frequency component calculated by the frequency component calculating section, wherein the output image generating section includes: a small data amount image generating section that generates the small data amount image by reducing the data amount of the image captured by the image capturing section, and the output section, when the matching determining section has determined that an object that matches the condition exists, embeds the image of the object region in the image captured by the image capturing section to the small data amount image, and outputs the embedded result, wherein the output section, when the matching determining section has determined that an object that matches the condition exists, embeds the image of the object region to the small data amount image generated by the small data amount image generating section, by means of digital watermarking, and outputs the embedded result, and wherein the output section, when the matching determining section has determined that an object that matches the condition exists, embeds the image of the object region to the embedded region of the small data amount image generated by the small data amount image generating section, by means of digital watermarking, and outputs the embedded result.