1. An information processing apparatus comprising: an acquisition unit configured to acquire information of a position, in a physical space, at which a user observes a virtual object; a generation unit configured to generate, on the basis of the information of the position, a location map of indices, the indices being planned to be located in the physical space in order to calculate a position and orientation of a viewpoint of the user; and an output unit configured to output the location map generated by the generation unit.