1. A method for adjusting pixel sensitivities in an image capture device, comprising: capturing a frame of image data representing a scene, the image data comprising a plurality of pixels, each pixel having a plurality of values associated with different colors; estimating a chrominance of the scene illumination; adjusting sensor gain individually for each of the different colors, based on the estimated chrominance; capturing a subsequent frame of image data, using the adjusted sensor gain for each of the different colors; and storing the captured frame.