1. A computer-implemented method to provide a secure uniform resource locator (URL) shortening service, comprising: receiving a URL via a browser provided on a display of a computing device; identifying a malicious element in a web site associated with the received URL; generating, by a processor, a shortened URL to represent the received URL; assigning a malware classification to the web site based on the identified malicious element, the malware classification being associated with the shortened URL; configuring a refresh rate for the malware classification of the web site, wherein the refresh rate comprises an expiration of the malware classification of the web site; determining whether the refresh rate associated with the malware classification of the web site has expired; upon determining the refresh rate associated with the malware classification of the web site has expired, determining whether the malicious element is removed from the web site since the malware classification was assigned; and upon determining the malicious element is removed from the web site, assigning a new malware classification to the web site, wherein the web site is classified as non-malicious based on determining the malicious element is removed from the web site.