1. A machine, comprising: a processor; and a memory with instructions executed by the processor to: receive a regional annotation request for an image, wherein the regional annotation request is associated with a segment of the image; note the position of the regional annotation request in the image; and equate haptic contact with the segment of the image to a sentiment about the segment of the image, wherein the instructions to equate include instructions to equate the length of continuous haptic contact with the segment of the image to a strong sentiment about the segment of the image, wherein strong sentiment is a numeric characterization of sentiment on a sentiment spectrum.