1. An apparatus to communicate content, the apparatus comprising: a capturing module that captures a live video of an image and an environment surrounding the image, the image having an embedded cryptographic representation of a code, the code corresponding to a unit of content; a decoding module that decodes the embedded cryptographic representation of the code; a content retrieval module that retrieves the unit of content corresponding to the code from a storage location; and a display module that displays the unit of content on at least one of the live video of the image and the image environment.