1. A mobile printed media interaction apparatus comprising: a memory; a processor; and an image matching engine configured to execute on the processor according to software instruction stored in the memory, and that configures the processor to: receive a digital image of at least a portion of a printed media object, the digital image acquired by a mobile device; derive salient features from the digital image; recognize the printed media object as a target object based, at least in part, on the salient features; determine a position or an orientation of the printed media object with respect to at least a portion of a user within the digital image; identify content information corresponding to the printed media object based, at least in part, on recognizing the printed media object as the target object, the content information available at an address and stored in a content database; and cause a second device to perform an action associated with the content information based, at least in part, on the position or the orientation of the printed media object with respect to the at least the portion of the user within the digital image.