1. An imaging apparatus comprising: an imaging unit configured to capture an image of an object; a display unit configured to display the image of the object, the object being subjected to zooming; a zoom operation obtaining unit configured to obtain a user input amount of a zoom operation; and an input unit configured to receive, via additional user input, a zoom change speed which is a relationship between the user input amount of the zoom operation and an amount of the zooming, the relationship being displayed in the display unit, wherein when the zoom operation obtaining unit obtains the zoom operation, an angle of view of capture is changed immediately to an area of the object by using electronic zoom on a condition that one-shot zoom-in is assigned to the zoom operation obtaining unit and the area of the object is set.