1. An apparatus, comprising: at least one processor; at least one memory including computer program code, the memory and the computer program code configured to, working with the processor, cause the apparatus to perform at least the following: receive a visual media item; determine an identity of at least one intended viewer of the visual media item; identify a visual representation of an object that is comprised by the visual media item; determine a relevance of the object based, at least in part, on the identity; and generate a modified visual media item such that the modified visual media item differs from the visual media item, at least, by visual emphasis of the visual representation of the object.