1. An information processing apparatus comprising: a recognition unit configured to recognize a human object included in a captured image data; an estimation unit configured to estimate a degree of interest of the human object in acquiring information, based on a recognition result obtained by the recognition unit; an acquisition unit configured to acquire information as a target to be presented to the human object; a generation unit configured to generate information to be presented to the human object from the information acquired by the acquisition unit, based on the degree of interest estimated by the estimation unit; and a control unit configured to cause an output unit to output the information generated by the generation unit.