1. A method for producing advertising means, comprising: preparing an individual photographic image stored on a storage medium for image processing; at least partly replacing the individual photographic image with advertising information foreign to the image; and transferring the remaining individual photographic image and the advertising information foreign to the image to a positive material; wherein exposure of the photographic positive material through a negative material carrying the individual picture information and through the additional information carrier carrying the advertising information foreign to the picture is effected at the same time.