1. A method for performing transcoding resistant watermarking of digital media content, the method comprising: obtaining a plurality of spectral frequency bands of the digital media content; calculating an entropy value for each of the plurality of spectral frequency bands, wherein the entropy value quantifies information in each of the plurality of spectral frequency bands; selecting a spectral frequency band from amongst the plurality of spectral frequency bands based on the calculation, wherein the selected spectral frequency band has the highest entropy; and inserting a watermark in the selected spectral frequency band of the digital media content.