1. A method of determining a payment account for a transaction comprising, recognizing, via a computer device processor, one or more products as a target object based on a digital representation of a scene including the one or more products, and a location of a mobile device capturing the digital representation of the scene; receiving information related to multiple accounts linked to a user and a transaction associated with the target object; determining at least one promotion related to the transaction associated with the target object and at least one account of the multiple accounts linked to the user; determining the payment account from the at least one account for use in a payment related to the transaction associated with the target object based at least in part on determining the at least one promotion and the at least one account; and presenting, via an address, an indicator associated with the payment account and the transaction associated with the target object.