1. A luminance measurement method comprising: an individual-pixel imaging step of, when pixels of a display panel are imaged by a camera provided with a solid-state image sensor, turning on one or more pixels of the display panel and imaging the pixels by the camera such that each pixel image ranges over a plurality of picture elements on an imaging surface of the camera and the pixel images do not overlap each other; an exposure factor calculation step of calculating a central exposure factor that indicates the luminance of a central part of the pixel image that was imaged in the individual-pixel imaging step as a percentage of the luminance of the entire pixel image, on the basis of an output of one or more picture elements that correspond to the central part of the pixel image, and calculating a peripheral exposure factor that indicates the luminance of a peripheral part of the pixel image as a percentage of the luminance of the entire pixel image, on the basis of an output of one or more picture elements that correspond to the peripheral part of the pixel image; an all-pixel imaging step of turning on all the pixels of the display panel, and imaging the pixels by the camera; and a luminance calculating step of calculating the luminance of all the pixels of the display panel on the basis of the image imaged in the all-pixel imaging step, the central exposure factor, and the peripheral exposure factor.