1. A system comprising: memory; a processor communicatively coupled to the memory; and a brand analysis manager communicatively coupled to the memory and the processor, the brand analysis manager is configured to: analyze a set of web browsing interaction information; determine, based on the analyzing, that at least one search process was performed by at least one user; access, based on the set of web browsing interaction information, a web page comprising a search result list associated with the at least one search process, the search result list comprising a set of items corresponding to at least one search process; analyze the at least one search result list; determine that the set of items in the at least one search result list comprises at least one item corresponding to a brand analysis target item and also comprises at least one other item; determine, based on the web browsing interaction information, that the at least one user performed a selection of one of the brand analysis target item and the other item from the at least one search result list; record the selection by the at least one user; and generate a brand analysis metric based on the recording, wherein the brand analysis metric indicates a ratio of selections by the at least one user between the brand analysis target item and the at least one other item.