1. A system for selectively communicating promotional information to a person, comprising: a sensing system for sensing the presence of a person at a predetermined location and for measuring detectable features associated with the person; a storage device for storing a plurality of promotional segments; a controller, comprising a processor, for determining, based on said measured detectable features, distinguishing characteristics of the person sensed by the sensing system and, based on said distinguishing characteristics, for selecting at least one of said stored promotional segments for projection; and a projection device for projecting to the person at the predetermined location said selected promotional segment; wherein the distinguishing characteristics consist of at least any two of gender, race, ethnic background, age, nationality, height, and weight of the person.