1. A camera device for dynamically implementing an image protection policy, the camera device comprising: a processor; a memory; a camera to capture an image including (i) at least one personal computing device within a communication range and a field of view of the camera device and (ii) a user of the at least one personal computing device; a subject identification module stored in the memory and executed by the processor, the subject identification module to (i) determine an image location in the image of the user of the at least one personal computing device and (ii) map the at least one personal computing device to the user; a communication module stored in the memory and executed by the processor, the communication module to broadcast an announcement of the creation of the image to the at least one personal computing device; and an image policy module stored in the memory and executed by the processor, the image policy module to (i) negotiate, with the at least one personal computing device in response to the announcement, an image protection policy including rules for obscuring the user of the at least one personal computing device in the captured image, (ii) implement the negotiated image protection policy, and (iii) modify the captured image based on the negotiated image protection policy.