1. An augmented reality device for rendering augmented reality content, the augmented reality device comprising: an image capture module to capture an image; a subject recognition module to (i) analyze the image to recognize a subject represented in the image and (ii) determine a context associated with the subject based on the image; a virtual object matching module to select a virtual object based on the context of the subject; and an augmented reality rendering module to (i) apply the virtual object to a virtual character and (ii) render an augmented reality scene based on the captured image and including the virtual character with the virtual object applied thereto.