1. A method comprising: posting a form onto a server or electronic device of a first user to accept input from a second user, said form listing one or a plurality of specifications for one or a plurality of data item pairs and containing one or a plurality of links to enable a connection to said electronic device originating said form, each data item pair comprising a first data item of a specified label and a data type to be matched with a second data item, said second data item comprising an observation upon said first data item; posting said form in a format parsable by one or a plurality of search engines; accepting selection of said one or a plurality of links within said form to connect back to said originating electronic device; accepting via said one or a plurality of links within said form postings from said second user of one or a plurality of specifications for one or a plurality of data item pairs; implementing on said electronic device of said first user computer readable code to match said one or plurality of specifications of said second user for said one or a plurality of data item pairs; posting into said form through implementation of computer readable code on said electronic device of said first user an indication and count of said one or a plurality of data item pairs that match said one or a plurality of specifications of said second user; accepting into said form from said first user an offer price for said one or a plurality of data item pairs; accepting into said form from said second user an acceptance of said offer price for said one or a plurality of data item pairs specified by said second user; and processing through computer readable code executed on said electronic device of said first user exchange for said one or a plurality of data item pairs confirmed by said second user; and enabling transfer of said one or a plurality of data item pairs from said electronic device of said first user to said electronic device of said second user.