1. An information processing apparatus comprising: a model storing unit configured to store a three-dimensional form model for acquiring the position and posture of a measurement target object by position and posture matching with the measurement target object; an image acquiring unit configured to acquire an image of the measurement target object; a first position and posture acquiring unit configured to acquire a first position and posture of the three-dimensional form model in a first coordinate system on the basis of a first geometric feature of the three-dimensional form model and a first geometric feature within the image; and a second position and posture acquiring unit configured to acquire a second position and posture of the three-dimensional form model in a second coordinate system that has a coordinate axis and is different from the first coordinate system on the basis of a second geometric feature of the three-dimensional form model and a second geometric feature within the image and the first position and posture.