1. A method comprising: receiving data representing a profile defining parameters upon which a target score is established based on one or more health-related activities; acquiring data representing one or more subsets of acquired parameters based on one or more sensors disposed in a wearable computing device; determining data representing values for the one or more subsets of the acquired parameters based on reference values for the parameters set forth in the profile; calculating at a first processor a score based on data representing the values, the score representing an attained portion of the one or more health-related activities; causing presentation of a representation of the score relative to the target score; and adjusting a determination upon which to modify the target score, wherein the target score is indicative of one or more standards against which to compare one or more groups of the values aggregated to form the score.