1. A method for providing augmented reality information on a network-enabled computing device associated with a user identifier, the method comprising: capturing an image of a set of items with an image capturing component coupled to the network-enabled computing device; processing the image to identify each item of the set of items; retrieving a predefined list of user preferences for the user using the user identifier; for each identified item, checking if the item matches a condition related to the predefined list of user preferences; based on the result of the matching, conveying item information to the network-enabled computing device; and overlaying the item information on the image.