1. A method for image-based status determination, comprising: capturing, via a mobile device, at least one image of a moving path; analyzing, via the mobile device, at least one feature within the at least one image; based on analysis of the at least one feature, determining, via the mobile device, a direction of movement of the moving path; and displaying, on a display of the mobile device, an advertisement along the moving path within a representation of the captured image based on the determined direction of movement of the moving path.