1. A non-transitory computer readable medium storing a computer program that when executed by at least one processing unit distributes content, the computer program comprising sets of instructions for: receiving content that is defined with respect to a first color region and is tagged with data identifying the first color region; using the tagged data to identify the first color region as the color region for which the content is defined; and converting the content from the first color region to a second color region that is the color region of a destination for distributing the content, wherein the first and second color regions are color regions associated with different display standards.