1. An image reader comprising: an integrated circuit including at least an image sensor array, the image sensor array providing a signal; a rolling shutter control module configured to sequentially expose a plurality of lines of pixels in the image sensor array; a global electronic shutter control module configured to simultaneously expose the plurality of lines of pixels in the image sensor array, wherein the image reader is configured to identify a data type represented in collected image data; wherein the image reader is operative in rolling shutter configuration in which the rolling shutter control module is active, and wherein the image reader is operative in a global electronic shutter configuration in which the global shutter control module is active; wherein the image reader is characterized by one or more of (a) each of the rolling shutter configuration and the global electronic shutter configuration is operator selectable, (b) each of the rolling shutter configuration and the global electronic shutter configuration is operator selectable with use of a user interface of the image reader and (c) each of the rolling shutter configuration and the global electronic shutter configuration is selectable using a command received from a host external from image reader.