1. A computer-implemented method of generating automated tags for a video file, the method comprising: receiving one or more manually generated tags associated with a video file; based at least in part on the one or more manually entered tags, determining a preliminary category for the video file; based on the preliminary category, generating a targeted transcript of the video file, wherein the targeted transcript includes a plurality of words; generating an ontology of the plurality of words based on the targeted transcript; ranking the plurality of words in the ontology based on a plurality of scoring factors; and based on the ranking of the plurality of words, generating one or more automated tags associated with the video file, wherein the plurality of scoring factors consists of two or more of: distribution of words throughout the targeted transcript of the video file, words related to the plurality of words throughout the targeted transcript of the video file, occurrence age of the related words, information associated with the one or more manually entered tags, vernacular meaning of the plurality of words, or colloquial considerations of the meaning of the plurality of words.