1. An information processing apparatus comprising: at least one processor including circuitry configured to calculate a relative standard deviation functioning as an index to compare distribution of each of a plurality of statistical amounts showing features of users; select, from the plurality of statistical amounts, a statistical amount to be used based on the distribution of each of the statistical amounts; set priorities of a plurality of users, based on a value designated with respect to the selected statistical amount being within a range of the designated value; and control display of the plurality of users or a plurality of pieces of information from the plurality of users, based on the set priorities.