1. A method for retrieving associated information using an image, comprising: locating a spatial pattern in an image captured by an image capture device, the spatial pattern providing an instruction or a specification for further processing to occur; wherein if a first predetermined spatial pattern is located in the image, a steganographic signal is decoded from the image for extracting a profile configuration in order to retrieve the associated information; and if a second predetermined spatial pattern is located in the image, image features of the image are recognised in order to retrieve the associated information.