1. A method, comprising: receiving, using one or more computing devices and from a user computing device, a search query comprising data indicative of a point of interest; retrieving, using the one or more computing devices, geographic data comprising a hierarchy of terms indicating relationships between one or more geographic destinations or points of interest including at least the point of interest; identifying, using the one or more computing devices, a plurality of photographs using an index of photographs, the plurality of photographs being identified from the index as photographs geographically related to the point of interest; determining for each of the plurality of photographs, using the one or more computing devices, a relevancy score based at least in part on references to the point of interest in documents associated with the photograph, wherein determining references to the point of interest that are associated with the photograph comprises: identifying electronic documents associated with the photograph based on one or more criteria; and determining which of the documents associated with the photograph reference the point of interest, wherein a document is determined to reference the point of interest when the document comprises terms that are relevant to the point of interest identified from the geographic data comprising the logical hierarchy of terms; and selecting, using the one or more computing devices, a particular photograph from the plurality of photographs based at least in part on a respective relevancy score for each photograph; providing, using the one or more computing devices and to the user computing device, the particular photograph in response to the search query for presentation of the particular photograph via the user computing device.