1. A method comprising: receiving, at a station identification server, an unknown fingerprint generated from media content received at an end-user device, wherein the unknown fingerprint is transmitted to the station identification server from the end-user device; dividing the unknown fingerprint into probes; comparing the probes against portions of each of a plurality of continuous known fingerprints associated with media stations to identify a list of possible matches between the unknown fingerprint and one or more of the plurality of continuous known fingerprints; determining that the list of possible matches includes a plurality of potentially matching continuous known fingerprints; selecting from the list of possible matches a newest potentially matching continuous known fingerprint having a highest score as a best match, wherein the best match represents a matched media station to which the unknown fingerprint is matched; and marking the unknown fingerprint as identified.