1. A calendar production apparatus, comprising: a recording device which records a report which includes an image and is contributed by a contributor; a distribution device which distributes the report; a number-of-viewings count device which counts the number of viewings which is the number of times that an image in the report is viewed by a viewer; an extraction device which extracts an image for a calendar on the basis of the number of viewing from among images contributed or photographed in a predetermined month; a calendar production instruction reception device which receives a calendar production instruction; and a calendar production device which produces a calendar in a month, when an image is contributed or photographed, using the image for a calendar according to the calendar production instruction.