1. A method on an information processing platform for simulating a process or product, the method comprising; receiving a series of measured data inputs; running a real-time simulation engine that accepts one or more parameter inputs and produces one or more outputs in response thereto; presenting on a GUI (graphical user interface) a first region representing of the one or more outputs of the real-time simulation engine along with a representation of the measured data inputs; presenting on the GUI a second region representing GUI controls to one or more parameters inputs into the real-time simulation engine; receiving one or more changes to the one or more parameter inputs to the real-time simulation engine; and presenting on the GUI in the first region the one or more outputs of the real-time simulation concurrently with the representation of the measured data input so that changes to the one or more parameter inputs results in one or more changes to the outputs in response thereto are presented simultaneously with the measured data.