1. A system for providing personalized content in a social network, comprising: a memory device storing a plurality of instructions; and at least one processor that executes the plurality of instructions and that is adapted to: monitor online activity of a user; identify one or more interests of the user based on the online activity; determine at least one third party profile in a social network having one or more interests that are similar to the identified one or more interests of the user; and present, through a profile image cloud, an identification of the at least one third party profile to the user with an indication of a profile type of the at least one third party profile.