1. A method for selecting content items, the method comprising: determining, by a selection device held by a user, an object in a space according to at least one of a position, an orientation or a movement of the selection device in a real world environment; determining, by the selection device, a virtual tag included in a set of virtual tags as a selected virtual tag, the selected virtual tag being associated with the determined object; selecting, by the selection device, a content item that corresponds to the selected virtual tag, the content item being multimedia data stored in an electronic storage; and commanding, by the selection device, an electronic device in the real world environment to execute the content item.