1. An image reproducing apparatus comprising: an image capturing unit for capturing an image; a communicator for transmitting a request for image or information associated with the captured image to a server; and a controller for determining whether the image reproducing apparatus is able to generate a fingerprint of the captured image, and if it is determined that the image reproducing apparatus is able to generate the fingerprint of the captured image, the image reproducing apparatus extracts the fingerprint of the captured image from the captured image and transmits the fingerprint of the captured image to a server without transmitting the captured image to the server, and if it is determined that the image reproducing apparatus is not able to generate the fingerprint, the image reproducing apparatus transmits a request for an image, including the captured image or information associated with the captured image to the server.