1. An electronic imaging apparatus comprising: an image pickup device having a plurality of drive modes including at least a first drive mode and a second drive mode; a face-area detection part that detects a face area where a face is present in image data acquired by image shooting in the first drive mode; a feature value detection area determining part that determines a feature value detection area for detecting a feature value for specifying an individual from image data acquired by image shooting in the second drive mode, based on the detected face area; and a feature value detection part that detects the feature value from image data within the determined feature value detection area.