1. An image capturing and reproducing apparatus, comprising: a main body; a storage unit to store a captured image; a mode determining unit to select a mode of the image capturing and reproducing apparatus; and a display unit rotatively connected to the main body, comprising: an LCD screen to display the captured image and a quick menu including frequently set items among a plurality of menu items included in a general menu according to the mode selected by the mode determining unit, and a control button to perform at least two control functions according to the mode selected by the mode determining unit, wherein if the mode selected by the mode determining unit is an image capturing mode, the control button operates to perform zoom-in or zoom-out of an object and if the mode selected is an image reproduction mode, the control button operates to increase or decrease the volume of sound corresponding to the captured image.