1. A method for printing an image on a medium comprising: determining a reflectivity of the medium; determining, based on the determined reflectivity of the medium, if printing the image directly on the medium will provide sufficient contrast between the image and the medium for reading the image; if printing the image directly on the medium will provide sufficient contrast between the image and the medium for reading the image, printing the image directly on the medium; if printing the image directly on the medium will not provide sufficient contrast between the image and the medium for reading the image, applying a label to the medium in a location where the image is to be printed, the label having a reflectivity that will provide sufficient contrast between the image and the label; and printing the image on the label.