1. An image capturing apparatus comprising: scene determining unit arranged to perform scene determination, based on information regarding a moving image captured prior to the capture of a still image; and control unit arranged to control the image capturing apparatus to capture an image, and to execute, based an output from the scene determination unit, one of (a) a dynamic range expansion process for capturing a still image at a decreased ISO speed, and applying, with respect to a captured still image, tone correction for compensating the decrease in ISO speed, or (b) a dynamic range contraction process for capturing a still image, and applying, with respect to a captured still image, tone correction for increasing the brightness of a low luminance portion of the captured still image, based on a characteristic of a high luminance portion of the moving image or the captured still image.