1. A method to communicate content, the method comprising: capturing a rendering of at least a portion of an image, the image having an embedded cryptographic representation of at least one character in a code, the code corresponding to a unit of content, wherein the embedded cryptographic representation of the at least one character identifies an orientation of the at least a portion of the image; decoding the embedded cryptographic representation of the at least one character in the code; determining an orientation of the rendering of the at least a portion of an image; retrieving the unit of content corresponding to the code from a storage location; and displaying the unit of content in an orientation corresponding to the orientation of the rendering of the at least a portion of the image.