1. A method for geodetic surveying of an object, using a geodetic measuring instrument comprising electronic recording means for acquiring a recorded image of at least the object to be geodetically surveyed, the method comprising: determining an angle orientation of an acquisition strip of the recording means, acquiring the recorded image, visually displaying at least a part of the recorded image in the form of a display image, determining a recorded image coordinate by establishing at least one associated display image coordinate, and transforming the recorded image coordinate into at least one geodetic parameter, wherein the determination of the recorded image coordinate by establishing the at least one display image coordinate comprises the following partial steps of: calling up at least one template that is an image which at least partly models the object to be geodetically surveyed, and which is at least one of a segment of an actually recorded image and an image calculated from a mathematical description of the object, positioning the at least one template on the display image, adapting the at least one template to the recorded object, and determining the recorded image coordinate by means of at least one characteristic point of the at least one template, wherein the adaptation of the at least one template to the recorded object is effected by means of matching as an automatically exact positioning of the template on the imaged object, and comprises the following partial steps of: local matching of the template with the recorded object, and global matching using the results of the local matching.