1. An apparatus comprising: an acquisition unit configured to acquire one or more image groups including at least one image; a creating unit configured to create a plurality of layout candidates, by selecting at least one image from an image group acquired by the acquisition unit, and arranging the selected images; an evaluation unit configured to evaluate the layout candidates created by the creating unit; a deciding unit configured to decide a presentation order of a plurality of selected layout candidates, based on evaluation results from the evaluation unit; and a presenting unit configured to present layout candidates in the presentation order decided by the deciding unit; wherein the deciding unit decides the presentation order so that the presentation order is different from an order of evaluation values from the evaluation unit, based on evaluation results of the evaluation unit.