1. A computer-implemented method of determining if a first set of images includes an image containing contents that match presentation information contained in a region of interest of an input image, the method comprising: determining if the input image and images in the first set of images have a first characteristic; determining if the input image and the images in the first set of images have a second characteristic; identifying a first set of comparison techniques from a plurality of comparison techniques based upon whether or not the input image and images in the first set of images have the first characteristic and the second characteristic; comparing contents of the input image and contents of images in the first set of images using one or more comparison techniques from the first set of comparison techniques; and determining, based upon results of the comparison, if the first set of images includes an image comprising contents that match the presentation information in the region of interest of the input image.