1. An apparatus for controlling building a continuous presence video image in a video conference, comprising: a control module, configured to perform actions comprising actions that cause the control module to: receive parameters of a region of interest from a first endpoint of a plurality of endpoints; design a continuous presence layout based on the parameters of the region of interest; and an editor module, associated with a second endpoint of the plurality of endpoints, configured to perform actions comprising actions that cause the editor module to: receive instructions on how to manipulate and place a video image generated by the first endpoint in a continuous presence video image according to the continuous presence layout for display by the second endpoint.