1. A system comprising: processors; and a memory storing instructions that, when executed by one or more of the processors causes the system to perform operations comprising: receiving a request to publish availability of a candidate specimen of a product; accessing a product database that contains a record that maps an authenticity criterion to an identifier of the product, the authenticity criterion describing a reference detail exhibited by a portion of a reference specimen of the product and by which the authenticity criterion is fulfillable; accessing an image database that contains a reference image that depicts the portion of the reference specimen of the product, the portion of the reference specimen exhibiting the reference detail that fulfills the authenticity criterion mapped to the identifier of the product; generating an alert that contains the reference image and contains a suggestion that a user submit a candidate image that depicts a portion of the candidate specimen exhibiting the reference detail by which the authenticity criterion is fulfillable; and causing a presentation of the alert.