1. A method of establishing an identity confidence score, the method comprising: gathering, at a computer system, identity information about at least one customer from physical locations; gathering, at the computer system, identity information about the at least one customer from remote locations; updating, at the computer system, an identity profile for the at least one customer with the gathered identity information; and based on the gathered identity information, generating, at the computer system, an identity confidence score associated with the at least one customer.