1. A method for printing a printing substrate, comprising printing the printing substrate by a printing-plate-based printing method with a printed image that is a static image for all printed copies of the printing substrate, and printing the printing substrate by a non-printing-plate-based printing method with a printed image that is a dynamic image, and thus, is variable for all printed copies of the printing substrate, wherein after the static and dynamic images are printed on the printed copies of the printing substrate, each printed copy is detected using a measuring technique and recorded at least in sections in such a manner that each printed copy is verifiable with respect to an authenticity of the printed copy.