1. In a digital content creation environment, a method to customize arrangements of guided workflow elements exposed within a user interface of a content creation application, the method comprising: tracking user interaction with features available via the content creation application; setting ranks for guided workflows associated with the features based at least in part upon relative usage of the features as determined through the tracking; and exposing a user interface for the application having the guided workflow elements configured as entry points for the guided workflows, the elements arranged in the user interface in order of the ranks set for the corresponding guided workflows to thereby automatically customize the arrangement of elements based on the relative usage.