1. A display device comprising: a division circuit dividing an input image from a plurality of pixels into a plurality of regions based on the feature quantity of each of the plurality of pixels; a luminance reduction rate calculation circuit calculating the reduction rate of luminance of each region based on the surface area of each of the plurality of regions; and an image generation circuit generating output images by correcting the luminance of each of the plurality of pixels based on the reduction rate calculated by the luminance reduction rate calculation circuit.