1. One or more computer-storage media having computer-executable instructions embodied thereon that, when executed, perform a method for formatting a badge according to a template, wherein the badge is associated with at least one search result selected for display on a graphical user interface (GUI), the method comprising: providing a plurality of metadata extracted from one or more online documents; accessing the template that is previously assigned to the badge, wherein the badge represents a graphical region that is revealed in association with the at least one search result, and wherein the at least one search result includes a description of the one or more online documents; selecting one or more metadata from the plurality of extracted metadata as specified by the template; constructing the badge by incorporating visual depictions of the one or more selected metadata into the graphical region; and rendering the at least one search result within the GUI by incorporating the badge within the description of the one or more online documents.