1. A computing device implemented method comprising: attaining data representing features of a font capable of representing one or more glyphs; and determining a rating for pairing the font and at least one other font using a machine learning system and the data representing the features of the font, wherein at least one of the features or at least one category of a set of categories is identified to represent the font by the machine learning system using the features of the font, and wherein the machine learning system produces a vector of numerical values, each numerical value represents one of the features or one of the categories in the set of categories.