1. A method, comprising: receiving, at a server, from a plurality of users, description labels indicating aspects of the multimedia contents; storing tag associations between the description labels and multimedia contents; storing user associations between the tag associations and users from whom the tag associations were received; receiving a request to view tag associations that were received from a particular user; based on the tag associations, generating a display comprising one or more description labels received from the particular user, and one or more items of particular multimedia content in association with which the one or more description labels were received from the particular user; wherein the method is performed by one or more computing devices.