1. A display device comprising: a display panel having a display area substantially populated by repetition of a subpixel repeating group; said subpixel repeating group having first and second rows and plural columns defining a matrix of subpixels, with each subpixel defined as having a respective subpixel color and where the subpixel colors of the subpixels in the subpixel repeating group include first, second, third and fourth primary colors arranged in the first and second rows of the subpixel repeating group, wherein one of said first, second, third and fourth primary colors is white and remaining primary colors of the subpixel repeating group are saturated non-white colors; wherein the plural columns of said subpixel repeating group include a first column, a second column and a third column, the first column consisting of subpixels of said first primary color and the third column consisting of subpixels of said second primary color such that when copies of the subpixel repeating group are tiled vertically one above the next, the first column forms a vertical stripe of subpixels of its respective first primary color, the third column forms a vertical stripe of subpixels of its respective second primary color; wherein the second column includes subpixels of both of the third and fourth primary colors disposed in an alternating pattern in the second column; an input image data unit configured to receive source image data defining a plurality of source image pixels each with a same set and organization of primary source colors, the plurality of source image pixels defining an image; and a subpixel rendering unit configured to subpixel render said received source image data for thereby substantially rendering the image defined by the source image data on said display panel in a form of generating signals representing firstly subpixel rendered luminance levels for corresponding subpixels of the subpixel repeating group; wherein said subpixel rendering unit is further configured to perform a white subpixel adjustment operation for adjusting luminance levels of firstly subpixel rendered ones of said white subpixels using white data values of source image pixels in said source image data.