1. A method for operating a computer to transform and present data gathered from respondents to electronic surveys to evaluate preferences related to digital images, the method comprising: receiving, by the computer, a plurality of surveys wherein, each survey comprises user responses corresponding to at least one image and an identified area of the at least one image; displaying the at least one image by the computer; identifying, by the computer, area data in the at least one image, corresponding to the identified area; determining, by the computer, for the at least one image, clusters based on said area data, and a cluster score for each cluster; generating parameter filters, by the computer, based on the user responses; determining, by the computer, a maximum score of the cluster scores and the cluster with the maximum score; and displaying a summary comprising the parameter filters and the cluster with the maximum score.