1. One or more computer-readable media having computer-executable instructions embodied thereon for performing a method of enhancing a search result snippet associated with a URL described by anchor text, the method comprising: identifying one or more search terms from a first historically relevant query, which returns the URL as a search result; determining that at least a portion of the one or more search terms comprises a subset of the anchor text for the URL; and causing one or more subsets to be visibly distinguished within the search result snippet when the search result snippet is displayed to a user in response to a search query.