1. An information processing apparatus comprising: an evaluation information extracting section configured to extract evaluation information including an object targeted to be evaluated by a first user of interest; and an identification section configured to identify whether said evaluation information is of a first type regarding content or of a second type regarding a second user targeted to be evaluated; and an evaluation prediction section configured to predict the evaluation by said first user of interest regarding said content, based on the evaluation information of said first type by said first user of interest and on the evaluation information by said second user targeted to be evaluated in the evaluation information of said second type by said first user of interest; and a content presentation section configured to present one or more contents based on the predicted evaluation.