1. An information processing apparatus comprising: a casing; a location detecting unit that detects a first location of the information processing apparatus; a communication interface that receives information representing a target location from a target information processing apparatus; a processor that detects a target direction from the first location toward the target location; a detector that detects an orientation of the casing; a perceptual active unit including a plurality of active elements disposed in different locations on or within the casing, wherein the processor calculates an angular difference between the target direction and the orientation of the casing, determines a perceptual strength of each of the plurality of active elements based on the angular difference, and controls each of the plurality of active elements based on the perceptual strengths.