1. A print and colorimetry control device comprising: a print control section which controls so that an image for which colorimetry is to be carried out is printed on a printing medium, based on predetermined image data; a determining section which determines a position where a colorimetry section is caused to carry out colorimetry for the image based on a printing position of the image on the printing medium; a feeding section which feeds the printing medium having finished printing, based on the determined position; and a colorimetry control section which controls the colorimetry section based on the determined position so that the colorimetry section is caused to carry out colorimetry thereby to obtain a colorimetric value of the image.