1. A method comprising: receiving both image data for generating an image and additional visual effect information at a user equipment from a data communication system; generating a visual effect to be presented in association with a version of the image, said visual effect being generated based on said visual effect information, wherein the visual effect visualizes information that is associated with a context or content of the image, and wherein the visual effect visualizes at least one of the following features: a temperature in the target of the image, a time when the image was created, movements associated with the image, and emotional feelings associated with the image; and after said receiving and generating, displaying, at said user equipment, the version of said image with said visual effect on a display of the user equipment and the image without said visual effect on the display in a predetermined time sequence.