1. A system comprising: a data storage device comprising a data structure of an object, the data structure comprising at least one tag to identify one or more levels of enhancement rendering; an augmentation attribute database comprising at least one augmentation attribute that defines how the object is rendered, the at least one augmentation attribute being linked to at least one of the one or more levels of the enhancement rendering; a tag interpreter configured to determine a total number of the one or more levels of the enhancement rendering that are available for the object; a mechanism configured to allow a user to make a selection of at least one of the total number of the one or more levels of the enhancement rendering; and a computer infrastructure configured to control the enhancement rendering of the object in a virtual universe by providing the at least one augmentation attribute to the at least one tag of the object based on the selection by the user and a user status related to one or more actions taken by a user within the virtual universe, the user status comprising how much money the user has spent in the virtual universe.