1. An apparatus for placing a component with a surface pattern at a placement location, comprising: a sensing system for sensing an image of a surface of the component and for generating first data representing a position of the surface pattern relative to a plurality of perimeter edges of the component; a pick and place system for moving the component from a source location to the placement location; a perimeter imaging and registration system for determining second data representing a location of said plurality of perimeter edges of the component relative to a coordinate system of said pick and place system during the transport of the component from said source location to the placement location; and a control system for placing the component at the placement location using said first data and said second data.