1. A non-transitory computer readable medium embodying a computer program that, when executed by at least one computing device, causes the at least computing device to at least: determine that a degree of behavioral association between a search term and a particular item exceeds an association threshold, the degree of behavioral association based at least in part upon behavior data of a plurality of users with respect to interactions of the plurality of users with the particular item; determine that the particular item is in a plurality of search results at a position less relevant than a rating threshold, the plurality of search results being based at least in part on the search term; and in response to determining that the degree of behavioral association between the search term and the particular item exceeds the association threshold and determining that the particular item is in the plurality of search results at the position less relevant than the rating threshold, take at least one remedial measure to increase the position of the particular item within the search results comprising determining that the search term is excluded from product data associated with the particular item and adding the search term to the product data.