1. A computer-implemented method of acquiring electronic content to be used with print media, comprising: receiving, at a mobile computing device that includes a camera, an input that specifies one or more dimensions for a photograph to be included with a print media item; determining an aspect ratio based on the received input and presenting, on a display screen of the mobile computing device, a camera viewer with an aspect ratio that matches the determined aspect ratio; capturing, via the camera of the mobile computing device, a photograph at a first resolution, wherein an aspect ratio of the captured photograph matches the determined aspect ratio; recording, via the camera of the mobile computing device, a video at a second resolution that is lower than the first resolution, wherein an aspect ratio of the recorded video matches the determined aspect ratio; uniquely associating the recorded video with the captured photograph; and transmitting, for receipt by a remote computer system, the captured photograph at the first resolution, the recorded video at the second resolution, and an indication of the unique association between the recorded video and the captured photograph, via a transmitter of the mobile computing device.