1. An image processing apparatus comprising: an identification unit configured to identify a specified area in an image, textual information as a comment added to the specified area and numeral information as a score added to the specified area; an acquisition unit configured to acquire a rule according to the comment and the score for processing the image; and a processing unit configured to process the image based on the comment, the score and the specified area identified by the identification unit, and the rule acquired by the acquisition unit.