1. An image capture apparatus comprising: a face detection unit configured to detect a face that is included in an image; a subject detecting unit configured to detect, from an image obtained by shooting, a area that is similar to a template image; and a control unit configured to achieve a functionality of tracking a subject by making the subject detecting unit sequentially detect a area similar to a template image of the subject area in images that are continuously shot; wherein the control unit is further configured to determine, during tracking of the subject, reliability of the detection by the subject detecting unit and, when the face detected by the face detection unit is set as the template image, not to change the template image until it is determined a predetermined plurality of times in succession that reliability of the detection by the subject detecting unit is low.