1. An information processing system, comprising: at least one server; and an information processing device connected to said server so that data can be communicated therewith, said server configured to at least: store a specific content, store character information defining a character object, store information for introducing the specific content, and transmit said character information and said information for introducing the specific content to said information processing device in association with each other, said information for introducing the specific content including at least information for designating the specific content stored in the server, and said information processing device configured to at least: obtain said character information and said information for introducing the specific content from said server, output the character object based on obtained said character information and obtained said information for introducing the specific content, including the information for designating the specific content stored in the server, in association with each other, and in response to a user's operation, access the server based on the information for designating the specific content, included in the information for introducing the specific content, to obtain the specific content and reproduce the obtained specific content.