1. An image forming apparatus comprising: an image carrying body that rotates about an axis of rotation and carries a toner image on a surface thereof; a charging unit that is disposed to face the surface of the image carrying body and electrically charges the surface of the image carrying body at a predetermined positive potential; an exposure unit that exposes the surface of the image carrying body having been electrically charged by the charging unit to thereby form an electrostatic latent image on the surface; a developing unit that forms a toner image on the surface of the image carrying body by developing the electrostatic latent image; a transfer unit that is disposed in contact with the surface of the image carrying body through an image transfer object and transfers the toner image onto the image transfer object by applying a predetermined transfer potential; a pre-transfer neutralization unit that is disposed between the developing unit and the transfer unit, and neutralizes electrical charge of the surface of the image carrying body prior to transfer; a cleaning unit contacts the surface of the image carrying body after transfer of the toner image onto the image transfer object to thereby clean the surface of the image carrying body; a post-transfer neutralization unit that is disposed between the transfer unit and the cleaning unit, and neutralizes electrical charge of the surface of the image carrying body after transfer; a first control unit that controls neutralization light intensity of the pre-transfer neutralization unit such that a dark potential (V 0 potential) of a non-image region on the image carrying body after pre-transfer neutralization is higher by 50 to 150 V than a bright potential (V L potential) of a solid image region; a second control unit that controls the transfer potential of the transfer unit; and a first setting operating unit that allows for an increase and decrease in the neutralization light intensity of the pre-transfer neutralization unit based on a status of an output image.