1. An information provision apparatus comprising: an acquisition section which acquires a taken image obtained by image taking and position information indicating the image taking position in the image taking; an area determination section which determines a particular search area including the image taking position indicated by the position information; a place determination section which determines one place from among one or more places within the search area which are included in multiple places, each of the multiple places being associated with one or more reference images and one or more pieces of shop-related information, based on the degree of similarity between the image associated with the each of the multiple places and the taken image; and an output section which outputs information associated with the one place determined by the place determination section.