1. A computer-implemented method, comprising: collecting over time, from a plurality of diverse travelers, adverse situational travel experiences associated with traveling along a travel route used during travel by the plurality of diverse travelers responsive to previous travel route recommendations; identifying contextual categories of the adverse situational travel experiences associated with traveling along the travel route; performing historical analytics on the collected adverse situational travel experiences associated with traveling along the travel route within the contextual categories of the adverse situational travel experiences; and providing, as part of a new travel route recommendation that recommends the travel route to a new traveler, a historically-contextual travel route suggestion, derived from the historical analytics performed on the collected adverse situational travel experiences associated with traveling along the travel route within the contextual categories of the adverse situational travel experiences, that improves travel of the new traveler while traveling along the travel route.