1. A method comprising: receiving, using one or more computing devices, a search request from a user; determining, using the one or more computing devices, a business category based on the search request; determining, using the one or more computing devices, a location associated with the search request, wherein the location is selected from the group comprising an explicit location included in the search request, a location associated with results responsive to the search request, and a location of interest associated with the search request; determining, using the one or more computing devices, business category density information based at least in part on the determined business category and the location associated with the search request; determining, using the one or more computing devices, an extent based on business category density information for the location; determining, using the one or more computing devices, local content to provide to the user based at least in part on the determined extent, the business category, and the location; and providing for display to the user, using the one or more computing devices, the local content, wherein the local content is provided to the user in addition to the search results.