1. A method for assisting a user in finding a financial institution branch comprising the steps of: on a mobile computing device having a display screen, displaying a button for a user to select use of a branch locator function, when said branch locator function is selected by a user, ascertaining the user's current GPS location according to the global positioning system, assembling a list of financial institution branches within a predetermined distance of said GPS location, for each financial institution branch in said list, determining a logo indicating the type of each branch, for each financial institution branch in said list, determining a distance from said GPS location to said branch, displaying said list on said display screen, together with said logos and said distances, on said displayed list, indicating which branch is closest to the user's GPS location, on said displayed list, for each branch, displaying an arrow indicating the general direction of travel that the user would take in order to proceed to said branch, when greater detail about a particular financial institution branch is selected by a user, displaying to said user on said display screen contact information for said branch, descriptive information for said branch, and a pictoral representation of said branch, when a map for a particular financial branch is selected by a user, displaying to said user on said display screen a map indicating relative locations of the user and of said branch, when an augmented reality image for a particular financial branch is selected by a user, displaying to said user on said display a photograph taken from the user's current GPS location and directional orientation, and overlaying on said photograph (i) locations of financial institution branches, (ii) distance to each branch, (iii) whether each branch if a partner or non-partner branch, and (iv) direction of travel to reach each branch, and as the user moves from his or her current GPS location to a new location, updating said photograph with a new photograph taken from the user's new current location, and creating a new augmented reality image with said new photograph and new branch, distance and direction of travel information.