1. An opthalmological photographic apparatus comprising: an observation moving-image photographic unit configured to photograph an observation moving image of a subject's eye; a still-image photographic unit configured to photograph a still image of the subject's eye; an image display unit configured to display at least one of the observation moving image and the still image; and a display content control unit configured to cause the image display unit to display one of the observation moving image and the still image when the still-image photographic unit photographs a still image.