1. A system comprising: an interface component that, upon execution by a computer, collects a portion of annotation data from two or more users, the portion of annotation data comprising at least one of a geographic location and a user specific description of the geographic location; an annotation aggregator that, upon execution by the computer, evaluates annotation data corresponding to the geographic location, creates a point of interest (POI) for the geographic location based upon the evaluation, and associates the geographic location with at least one of an identified location extracted from the two or more users or a universal description extracted from the two or more users; and a POI evaluator that, upon execution by the computer, identifies a popularity ranking for at least one of a created POI or an existing POI, the popularity ranking being computed from a number of times the geographic location is submitted by the two or more users.