1. A method of estimating a sales potential of a selected animal product based upon a plurality of existing sentinel products, the method comprising: receiving input of the plurality of the existing sentinel products that are associated with a type of animal; determining a predetermined number of the plurality of the existing sentinel products required to satisfy a correlation ranking associated with a type of animal; determining, based on the predetermined number, a sentinel products set associated with the type of animal; receiving a purchasing history of the sentinel products set; estimating a population number associated with the type of animal from the sentinel products set and the purchasing history for a geographic region; identifying a market consumption point of a plurality of market consumption points in the geographic region; determining a customer type related to the selected animal product based upon a matching ratio between the market consumption point and the sentinel products set; and estimating, utilizing a computer processor, the sales potential of the selected animal product per customer type for the geographic region from the estimated population number associated with the type of animal.