1. A computer system, comprising: one or more processors; and non-transitory machine readable storage media coupled to the one or more processors and having instructions stored therein that are executable by the one or more processors to: receive an image from a mobile device; generate a first display for the image that identifies a location of one or more merchants on the received image; provide a relative location of the one or more merchants by sending the first display to the mobile device as a first overlay image on the received image such that the relative location of the one or more merchants is viewable on the received image; generate a second display for the image, the second display including at least one input field to be filled by the user to provide data for at least one incentive associated with the one or more merchants; and provide the at least one input field to be filled by the user by sending the second display to the mobile device as a second overlay image on the received image, such that the at least one input field to be filled by the user is viewable on the received image.