1. A method of identifying digital content related to a portion of a block of text, the method comprising: receiving an indication of one or more words included in the block of text for which related digital content is to be identified, wherein: the one or more words are not manually provided as search queries for digital content; and the digital content comprises still or moving digital images; dividing the one or more words included in the block of text into one or more segments comprising phrases or individual words; automatically searching a dataset of digital content based on the one or more segmented phrases or individual words; automatically retrieving from the dataset one or more digital content items or identifiers associated with the one or more digital content items, wherein the digital content items are related to the one or more segmented phrases or individual words, the dataset of digital content containing an indication of whether the one or more digital content items are licensed or unlicensed; determining, for each of the one or more retrieved digital content items or identifiers, whether a license has been indicated; presenting each retrieved digital content item or identifier to the user if a license has been indicated for the associated retrieved digital content item or identifier; receiving a selection of one or more of the provided digital content items or identifiers from the user; and associating for display or replay the one or more selected digital content items or the one or more digital content items associated with the one or more selected identifiers with the one or more words in the block of text.