1. A system for determining an entity associated with a search query, the system comprising: one or more processors; and one or more computer-storage media storing computer-useable instructions that, when executed by the one or more processors, cause the one or more processors to perform a method comprising: obtaining a plurality of results responsive to a search query; matching responsive results of the plurality of results to a plurality of category templates corresponding to category-oriented sites, a category template comprising a presentation format for a corresponding category-oriented site, a category-oriented site being defined as a site that tracks a status of a plurality of entities in an entity category; assigning an entity category, selected from a plurality of entity categories, to the search query based on the responsive results matching the plurality of category templates, the assigning comprising generating category scores for the plurality of entity categories based on an amount of the responsive results that match a particular one of the plurality of category templates, the entity category being assigned based on having the highest category score of the plurality of entity categories; identifying an entity based on the entity belonging to the assigned entity category and at least one or more data fields extracted from the matched responsive results, the one or more data fields being extracted using extraction format components of the plurality of category templates, the one or more data fields being different from a URL component; retrieving stored entity information regarding the identified entity; incorporating the retrieved entity information and at least one responsive result into an entity card; displaying the responsive results in a search result listing, the search result listing not including the at least one incorporated responsive result; and displaying the entity card.