1. A method for assigning a respective station name to a plurality of components of an industrial automation arrangement, wherein the components are connected to a configuration component of the industrial automation arrangement by a data network, the method comprising the steps of: recording some or all of the plurality of components in a project for the configuration component of the industrial automation arrangement during a projection phase to form a plurality of projected components each allocated a station name and a number of projected properties in the project; ascertaining, by the configuration component of the industrial automation arrangement, a number of or all components of the plurality of components of the industrial automation arrangement which can be reached via the data network during one of a startup phase and an operating time of the industrial automation arrangement; retrieving and storing, by the configuration component of the industrial automation arrangement, information about respective actual properties of the ascertained components from the plurality of components of the industrial automation arrangement during one of the startup phase and the operating time of the industrial automation arrangement; determining, by the configuration component of the industrial automation arrangement, a respective similarity value for each ascertained component of the industrial automation arrangement in relation to the plurality of projected components using a degree of match between the actual properties of the ascertained components of the industrial automation arrangement and the plurality of projected properties of the plurality of projected components of the industrial automation arrangement during one of the startup phase and the operating time of the industrial automation arrangement, each respective similarity value being formed from comparisons between a multiplicity of individual properties by adding or multiplying individual property-related similarity values; and assigning, by the configuration component of the industrial automation arrangement, to each of some or all ascertained components of the industrial automation arrangement the projected station name of that projected component of the industrial automation arrangement for which there is a best similarity value during one of the startup phase and the operating time of the industrial automation arrangement.