1. A method of generating a three-dimensional (3D) face model, the method comprising: projecting a personalized 3D face model to each of images associated with a user face; and refining the personalized 3D face model based on the images to which the personalized 3D face model is projected, wherein the refining comprises: extracting a correspondence point between the images to which the personalized 3D face model is projected; and refining a shape of the personalized 3D face model such that a similarity between texture patterns of the images to which the personalized 3D face model is projected increases in a peripheral area of the correspondence point.