1. A communication system based on a sequence of color patterns, comprising: a mobile device capturing one or more images of one or more color patterns from a sequence of color patterns, the sequence of color patterns created by a plurality of discreet three-dimensional colored lights, wherein the three-dimensional colored lights are coupled to a public promotion space that displays information associated with a promotion, and wherein the three dimensional colored lights are coupled to the public promotion space such that vantage points from which the three dimensional colored lights are visible include vantage points from which the information displayed by the public promotion space is visible and vantage points from which the information displayed by the public promotion space is not visible; and an application that, when executed on a processor of the mobile device, uses the captured images to automatically retrieve additional content related to the information associated with the promotion displayed on the public promotion space.