1. An apparatus comprising a processor and a memory storing executable instructions that in response to execution by the processor cause the apparatus to at least: identify a target number that indicates a number of reported image studies for peer review, each reported image study being an image study having an associated report provided by a medical professional; identify a plurality of users, other than the medical professional who provided the report for a respective reported image study, having user characteristics that match properties of the reported image studies, the user characteristics including at least one of: a specialty that matches the reported image studies, the specialty including a modality specialty that matches a modality of the reported image studies, and a body-region specialty that matches a body region of which the reported image studies include at least one image; and an associated medical facility that matches an associated medical facility of the reported image studies; and assign the target number of reported image studies from a plurality of available reported image studies to the plurality of users who were identified, the respective plurality of available reported image studies including image studies not having previously been peer reviewed, wherein the apparatus is caused to identify a target number, identify a plurality of users and assign the target number of reported image studies to the plurality of users for each of a plurality of periods, and wherein for each period, the apparatus being caused to identify a target number includes being caused to identify a target number that indicates a predetermined percentage or fraction of a total number of the plurality of available reported image studies.