1. In a computer system comprising a user interface configured to display content, a method for personalizing content for a particular user, the method comprising: displaying a first bootstrap image cloud including a plurality of first category images based on popular content associated with a default demographic, the plurality of first category images being grouped and displayed adjacent or in close proximity with each other in one predefined area so as to minimize navigation methods required for the plurality of first category images; receiving input from a user selecting at least one category image on the first bootstrap image cloud; identifying one or more features and one or more interests associated with the selected category image and using at least one of the identified one or more features and one or more identified interests to develop a user profile, the user profile comprising user-specific personalization data; displaying a plurality of content feeds along with a plurality of content images based on a profile image cloud generated based on the user profile; receiving input from a user electing to restart development of the user profile for the user; displaying a second bootstrap image cloud including a plurality second category images based on popular content associated with the default demographic and user demographic, the user demographic being based on the selected at least one category image on the first bootstrap image cloud; and updating the user profile based on received input from the user selecting at least one category image associated with the second bootstrap image cloud.