1. An information processing apparatus, comprising: an image pickup part which takes an image; a display part which displays the image; a position detecting part which detects a position of a target relative to the display part; a face detecting part which detects a face from the image taken by the image pickup part; an attribute obtaining part which obtains attribute information of the target based on a detection result detected by the face detecting part; a group determining part which determines a group to which the target belongs, at least based on the attribute information of the target detected by the face detecting part; a content determining part which determines one or more contents to be provided to the target based on at least one of group information indicating the group to which the target belongs and the attribute information of the target; and a display processing part which displays content information of the content to be provided to the target, on the display part in a display style in accordance with the position of the target.