1. A method, comprising: capturing image data with at least a camera of a painted surface display system; analyzing the image data to determine a real-world context proximate to a painted surface, wherein the painted surface is painted with a photo-active paint; selecting a theme based on the determined real-world context; generating a theme image; and driving a spatial electromagnetic modulator to emit electromagnetic stimulation in the form of the theme image to cause the photo active paint to display the theme image.