1. A computer-implemented method of identifying an entity associated with a wireless network access point, comprising: accessing, by one or more computing devices, an estimated location of a wireless network access point; accessing, by the one or more computing devices, a network name associated with the wireless network access point; analyzing, by the one or more computing devices, the network name using textual analysis techniques to identify at least one text signal, the at least one text signal comprising a set of one or more characters; identifying, by the one or more computing devices, an entity associated with the wireless network access point based at least in part on the text signal and the estimated location of the wireless access point, the entity identified based at least in part by matching the text signal with at least a portion of a semantic entity name corresponding to the entity associated with the wireless network access point; providing, by the one or more computing devices, the semantic entity name associated with the entity for display in a graphical user interface.