1. Method for processing pictures intended to insert an advertising clip at a point, called insertion, between two pictures of a sequence of video pictures, called video sequence, comprising the following steps: generating a salience map representing the salience of the video sequence before said insertion point, generating, for each advertising clip of a set of advertising clips, a salience map, determining, for each advertising clip of said set of advertising clips, a degree of similarity between the salience map of the video sequence and the salience map of said advertising clip, said degree of similarity being representative of the comparison between the location of the salience zones on both said maps, selecting, among said set of advertising clips, the advertising clip having the highest degree of similarity, and inserting the advertising clip selected into the video sequence at the insertion point.