1. An apparatus comprising: a determining unit configured to determine an unsuitable area that is not suitable for printing of a print medium; and a print control unit configured to cause a print unit to print an image on the print medium and to cause the print unit to skip printing of the image so as not to print the image on the unsuitable area in accordance with the unsuitable area determined by the determining unit, wherein the print control unit varies an amount for causing the print unit to skip the printing of the image, according to the unsuitable area, and wherein the print control unit causes the print unit to skip the printing of the image by inserting a blank-margin job into a queue of a print job table.