1. A liveness detection apparatus, comprising: a specific exhibiting device configured to exhibit a specific identification content; an image acquiring device configured to acquire image data of a target object to be recognized during the exhibition of the identification content; a processor configured to determine whether there is a reflective region corresponding to the identification content in the acquired image data, to determine a regional feature of the reflective region when there is the reflective region, to obtain a determination result, and to recognize whether the target object is a living body based on the determination result, wherein the specific exhibiting device includes: a sequence generator configured to randomly generate a reference sequence; and a display configured to apply the reference sequence to the identification content, and to adjust a display effect of the identification content, wherein the processor determines whether there is a reflective region in the acquired image data by operations of: calculating a correlation coefficient between respective pixel values in the acquired image data and the reference sequence, determining whether positions where the respective pixels are located are reflective positions based on the correlation coefficient, and determining whether there is the reflective region based on the calculated reflective positions.