1. A method comprising: receiving a request to display a target page, wherein the target page includes a background display area and a foreground display area; and in response to receiving the request to display the target page: determining a target image to be displayed in the background display area, wherein the target image includes image information associated with a product object in at least part of order history records of a current user; causing the target image to be displayed in the background display area; and dynamically updating the background display area based at least in part on a change to the order history records of the user.