1. A system for selectively communicating promotional information to a person, the system comprising: a sensing system for sensing the presence of a person at a predetermined location and for measuring detectable features associated with the person; a storage device for storing a plurality of promotional segments; a controller, comprising a processor, for determining, based on said measured detectable features, distinguishing characteristics of the person sensed by the sensing system; and for, based on said distinguishing characteristics, selecting one of said stored promotional segments for projection; and a projection device for projecting to the person at the predetermined location said selected promotional segment; wherein the distinguishing characteristics consist of gender, race, ethnic background, age, nationality, height, and weight of the person.