1. A computer-implemented method comprising: receiving, from a wearable device associated with a user, at least one of textual identification information or visual identification information associated with an object within a field of view of the user, wherein the object is a mobile object; identifying the object based at least in part on the at least one of the textual identification information or visual identification information associated with the object; determining, via one or more computing devices, additional information describing one or more aspects of the object, wherein the additional information is determined according to a set of rules associated with the object, the rules specifying information to provide to another device based at least in part on a current location of the object; accessing a profile associated with the user, the profile including at least one of user preference data or user history data; filtering the additional information associated with the object based at least in part on the profile to obtain filtered information about the object; and transmitting the filtered information to the wearable device for display in association with the object.