1. A computer-implemented system for evaluating tags for an item, comprising: one or more processors; a tag database for storing information regarding a plurality of tags, the plurality of tags being associated with the item; tag logic in communication with the tag database and comprising machine-executable instructions that, when executed on the one or more processors: identify members of a user segment of multiple different user segments, each member of the user segment sharing a common characteristic; determine a number of times the members of the user segment have selected each tag of the plurality of tags while the respective tag is displayed with the item; determine a number of times each respective tag has been displayed with the item to the members of the user segment; and display a subset of the plurality of tags in a manner determined based at least in part on the determined number of times that the members of the user segment have selected each tag relative to the number of times that the tag has been displayed with the item to the members of the user segment.