1. A computer-implemented method for augmenting sponsored search results in a search engine having a processor and storage, the method comprising: extracting user attribute data by the search engine from a plurality of natural searches executed previously by a plurality of users for a search term that is linked to a plurality of uniform resource locators (URLs); analyzing, by the search engine, the attribute data of one or more attributes for both clickers and non-clickers to determine at least one greatly distinguishing factor between the clickers and non-clickers for the one or more attributes; grouping, by the search engine, the one or more attributes having at least a greatest distinguishing factor to identify one or more non-overlapping segments of clickers; and in response to a search by a searching user for the term, integrating, by the search engine, the at least one greatest distinguishing factor into a matching algorithm to rank, order, and display a plurality of the most relevant ads corresponding to the plurality of URLs based on the aggregate of non-overlapping segments, wherein the plurality of most relevant ads have the highest aggregate of non-overlapping segment data matching the searching user.