1. An album creating apparatus comprising: an image storage section for storing a plurality of images; an image layout section for laying out the images stored in the image storage section into an album; an amount of designing determining section for determining the amount of designing in the album depending on the kind of object included in the image laid out by the image layout section; and a designing section for designing a frame shape of the image laid out in the album by the image layout section in association with the amount of designing determined by the amount of designing determining section.