1. A method comprising: receiving, at a computer system and from an image capture device, an image that depicts a viewing area proximate to an electronic display device; processing the image, using the computer system, to detect a user in the viewing area holding an object to present the object to the electronic display device in a manner that indicates an opt-in decision to initiate a desired interaction with the electronic display device, wherein the electronic display device is to present information according to a plurality of interaction scenarios; and in response to the opt-in decision, selecting, using the computer system, an interaction scenario of the plurality of interaction scenarios for presentation of information on the electronic display device based on the object, wherein the object is a physical item that is held by the user.