1. A method comprising: receiving an indication of interest in a garment depicted within media content displayed at a video display; determining, based on the media content, one or more garment identifiers associated with the garment; and after determining the one or more garment identifiers, generating an image representation including a garment overlay and a viewer representation, the garment overlay at least partially covering the viewer representation, wherein the viewer representation is generated based at least partially upon measurement input associated with a viewer, wherein the garment overlay is based at least partially on the one or more garment identifiers and at least partially on the measurement input.