1. A method of distributing limited quantities of promotional offers from a plurality of promotional offers to a plurality of customers comprising: providing, for each combination of customer and promotional offer from said pluralities, a measure of the probability that the customer will accept the promotional offer; and for at least one customer from said plurality of customers, selecting a limited quantity of offers from said plurality of offers for distribution to said at least one customer, wherein said limited quantity of offers are selected substantially in descending order of said measures of probabilities provided for all combinations of said at least one customer with said promotional offers.