1. A system for extracting and tracking media tags within video content, comprising: at least one server in communication with a plurality of content sources, the server receiving video content from the content sources; a recorder saving the video content; a detector receiving at least one frame of the video content, the detector detecting one or more unknown text within the frame and creating one or more images, each image associated with one of the one or more unknown text, the detector generating metadata associated with the one or more unknown text appearing in the frame; and an optical character recognition engine scanning the one or more images and converting the one or more images into one or more known text, each of the one or more known text associated with one of the one or more unknown text; wherein the server determines whether the one or more known text is a media tag.