1. A method of creation of a virtual three dimensional image to enable its reproduction on at least one planar substrate, the method comprising: creating a virtual three dimensional space that includes a ground plane; merging a virtual model of an object into the virtual three dimensional space and locating the virtual model at a desired position on the ground plane; placing a first virtual camera at a first position in the virtual three dimensional space; adding virtual lighting to the virtual three dimensional space to create shadows of the virtual model on at least the ground plane; using the first virtual camera to obtain a rendered image of the virtual model and the shadows; removing the virtual model and projecting the rendered image onto the ground plane; characterised in that the method also comprises: placing a second virtual camera vertically above the projection of the rendered image on the ground plane and using the second virtual camera to capture the virtual three dimensional image of the projection of the rendered image on the ground plane to enable reproduction of the virtual three dimensional image on the at least one planar substrate.