1. A method of detecting abusive traffic on a web service, the method comprising: aggregating a set of consumption data, the aggregated set of consumption data including a list of one or more consumption records associated with consumption of digital content via the web service, the one or more consumption records comprising a content owner, a content user, and a date of the consumption; identifying one or more suspicious content owners, wherein the content owners are owners of digital content accessible via the web service; identifying one or more suspicious content users, wherein the content users are consumers of digital content via the web service; grouping at least one of the one or more suspicious content owners and at least one of the one or more suspicious content users into a group; analyzing the group for determining whether the at least one suspicious content owner and the at least one suspicious content user constitute an abusive entity; and in response to a positive determination, generating a notification including the at least one suspicious content owner and the at least one suspicious content user.