1. A method of assessing an individual through facial muscle activity and expressions, the method comprising: (a) receiving a visual recording stored on a computer-readable medium of an individual's non-verbal responses to a stimulus, the non-verbal response comprising facial expressions of the individual, so as to generate a chronological sequence of recorded verbal responses and corresponding facial images; (b) accessing the computer-readable medium for detecting and recording expressional repositioning of each of a plurality of selected facial features by conducting a computerized comparison of the facial position of each selected facial feature through sequential facial images; (c) coding contemporaneously detected and recorded expressional repositionings to at least one of an action unit, a combination of action units, or at least one emotion; and (d) analyzing the at least one of an action unit, a combination of action units, or at least one emotion to assess one or more characteristics of the individual to develop a profile of the individual's personality in relation to the objective for which the individual is being assessed.