1. In a television entertainment system, a method for substantially reducing an amount of bandwidth used to deliver broadcast data, the method comprising: identifying, for reuse during transcoding operations, substantially similar layers across multiple pages of Web content; and transcoding the pages into a program comprising multiple video components, the pages being transcoded such that a layer that is similar across multiple ones of the pages is not encoded into a respective video component for each similar occurrence of the layer, the layer and all other similar layers being represented in the program with a single still of the video components and metadata.