1. A system for modifying an image based on a property associated with a request for the image, the system comprising: at least one hardware computing device configured to implement one or more services, wherein the one or more services are configured to: receive a request to access an image; determine a geographic location associated with the request; determine one or more rules associated with the image, the one or more rules specifying the geographic location associated with the request and a corresponding modification to be made based on a distance between the geographic location and a predetermined location; determine, based at least partially on correspondence between the geographic location associated with the request and the geographic location specified by the one or more rules, the corresponding modification for use in modifying the image; and modify one or more of a color, a clarity, or a resolution of at least a portion of the image based on the corresponding modification.