1. In a digital medium environment for control of content creation by one or more computing devices of a content creation service, a method comprising: receiving an image by the one or more computing devices of the content creation service to be used as an exemplar as part of creation of content through interaction with the content creation service; forming a request by the one or more computing devices to locate an image available for licensing via a content sharing service for use as part of the content based on the image used as the exemplar; responsive to the location of the image as available for licensing, outputting an option by the one or more computing devices that is selectable to license the image; and responsive to receipt of one or more inputs that select the option, replacing the received image that is used as an exemplar with the licensed image as part of the content.