1. An image capture system to minimize shadow effects in image data associated with a digital image of a scene, the image capture system comprising: an image sensor; a flash to illuminate the scene; a data storage; and a processor operatively associated with the data storage and adapted to execute computer implemented instructions to: pre-store one or more image capture device characteristic in the data storage; acquire scene related data in a pre-capture phase including recordation of a pre-capture image with a pre-flash; model shadow effects cast upon background objects based on the acquired scene related data including the pre-capture image; modify one or more image capture device settings used during image capture based on the modeled shadow effects, wherein the one or more image capture device settings used during image capture include one or more gains associated with the image sensor; and following the re-capture phase, record image data with the image sensor using the modified settings during illumination of the scene by the flash.