1. A non-transitory computer storage media having computer-executable instructions embodied thereon for performing a method of enhancing a search-result snippet that describes a web page, the method comprising: retrieving from a database a search term that, when previously submitted to a search engine, resulted in the web page being deemed relevant to the search term by the search engine; comparing the search term, which previously resulted in the web page being deemed relevant, to a set of anchor text linked to the web page to determine that at least a portion of the search term comprises a subset of the set of anchor text, wherein the set of anchor text comprises terms that are compiled from at least one other webpage and that are formatted on the at least one other webpage as a hyperlink that, when selected, enables a browser to request the web page; and transforming the search result snippet to cause the subset of the set of anchor text to be visibly distinguished within the search result snippet when the search result snippet is displayed in response to a search query.