1. A method for establishing a connection of a short-range wireless communication apparatus, the method comprising: capturing an identifiable image of a connection target device; recognizing, using at least one processor, identifiable information corresponding to the identifiable image; searching a plurality of peripheral devices using a short range wireless communication signal; selecting the connection target device corresponding to the identifiable information from among the searched plurality of peripheral devices; and connecting with the selected connection target device with the apparatus through a short-range wireless communication.