1. A system for accessing multimedia data, comprising: a tangible object comprising at least one proximity device embedded within the tangible object, wherein the tangible object is configured to provide identification information of the tangible object; a reader configured to wirelessly detect the tangible object based upon the proximity device and receive the identification information; and a device configured to receive a signal from the reader in response to detecting the tangible object and configured to access multimedia data based upon the provided identification information.