1. A method of displaying virtual content on an augmented reality device, the virtual content being associated with a scene, the method comprising: receiving an image of a scene captured using the augmented reality device; determining a viewing time of the scene, according to a relative motion between the augmented reality device and the scene; selecting virtual content, from a predetermined range of virtual content, based on the determined viewing time; and displaying the virtual content on the augmented reality device together with the image of the scene.