1. A method for displaying an image on a target display comprising: receiving image data at the target display, the image date comprising a predetermined image value of the image data corresponding to a predetermined mid-tone value displayed on a reference display; and mapping the image data to the target display so that the mid-tone value when viewed on the target display matches the predetermined mid-tone value when viewed on the reference display, wherein a dynamic range of the target display differs from a dynamic range of the reference display.