1. An imaging apparatus comprising: an imaging unit that captures an image of a subject to continuously generate electronic image data of the subject; an image data storing unit that stores the image data generated by the imaging unit; a display unit that displays the image corresponding to the image data generated by the imaging unit; a shooting mode setting unit that sets a shooting mode to either one of a normal shooting mode and a slow motion shooting mode whose frame rate is higher than that of the normal shooting mode; and a display control unit that controls the display unit to display information related only to a special effect which can be combined with the shooting mode set by the shooting mode setting unit.