1. An information processing apparatus comprising: a hardware processor; and a memory containing instructions adapted to be executed by the hardware processor to cause the hardware processor to act as: a determination unit that determines a rating item for which a degree of interest of a user is high among a plurality of rating items set for an image to be formed, wherein the plurality of rating items are color rating items, the color rating items including (i) color difference from target, (ii) color difference between devices, and (iii) color change over time; and an adjustment unit that sets a threshold for the rating item determined by the determination unit among the plurality of rating items and that performs an adjustment process to adjust color in the image to be formed, such that a condition set on the basis of the threshold is satisfied, the rating item being the rating item for which the degree of interest of the user is high, the determination unit determining a rating item for which the degree of interest of the user is highest among the plurality of rating items, and the adjustment unit setting a threshold for the rating item for which the degree of interest of the user is highest and performing the adjustment process such that a condition set on the basis of the threshold is satisfied, wherein the hardware processor is configured to output image data acquired after the adjustment process to an image forming apparatus, which forms an image on a recording member.