1. An appliance control apparatus comprising: a registering unit configured to register identification information, an image feature, and control information of a registered appliance, which is an appliance to be registered for being controlled, in association with one another; an image acquiring unit configured to acquire an image in which an target appliance, which is an object of control, is imaged; a recognizing unit configured to (1) recognize an image feature of the target appliance from the image, (2) calculate a degree of similarity between the image feature of the target appliance and the image feature of the registered appliance, and (3) specify the registered appliance corresponding to the image feature in the case where the degree of similarity indicates a high similarity as the target appliance; and a control unit configured to call up the control information of the specified target appliance from the registering unit and control the target appliance.