1. An image capturing apparatus comprising: an image capturing section that captures an image; an output image generating section that generates an output image from the image captured by the image capturing section; a matching determining section that determines whether an object that matches a predetermined condition exists in the image captured by the image capturing section; and an output section that outputs, by embedding in the output image, an image of a subject indicated by the object having a data amount larger than a data amount of an image of the object in the output image, when the matching determining section has determined that an object that matches the condition exists.