1. A method of representing a product development to a plurality of users, wherein the product development comprises a collection of heterogeneous product development data elements manipulable by a plurality of heterogeneous application processes, the method comprising: displaying to the plurality of users a rendered three-dimensional room including a plurality of walls, the displaying step including displaying iconic images on the walls, the iconic images corresponding to at least some of the product development elements with the visual organization of the displayed iconic images corresponding to a desired visual organization of the product development; and accepting selection input from the plurality of users to select the iconic images and providing an indication of the input to appropriate ones of the application processes to access and manipulate the product development elements to which the iconic images correspond.