1. A camera capable of continuous shooting before and after a still image shot according to photographer's operation, the camera comprising: an imaging section converting an object image into image data; a still image shooting section obtaining image data of the still image according to release operation; a continuous shooting section obtaining the image data by continuous shooting before and/or after the obtaining of the still image in the still image shooting section; an image processing section performing image processing and including an image effect processing section producing an imaging effect on the image data obtained by the continuous shooting section; and a recording section recording the image data processed by the image effect processing section, wherein the imaging effect on the image data obtained by the continuous shooting section is also different from an imaging effect that would otherwise be provided on image data obtained by the continuous shooting section in a default continuous shooting mode.