1. A computer-implemented method of collecting data for a geographic database for use with a navigation system comprising: identifying a feature visible from a first road segment; defining a guidance feature point object at a location at the first road segment where the identified feature is visibly prominent; determining an importance rating for the identified feature indicating a level of visual distinctiveness as compared to other features surrounding the identified feature; creating a preferred name for the identified feature, wherein the preferred name visually distinguishes the identified feature from other features in a surrounding area and is selected from a group consisting of a color of the identified feature, a building material of the identified feature, a shape of the identified feature, an architectural style of the identified feature, and a decorative element of the identified feature; storing data representing the guidance feature point object in a geographic database on the computer readable medium; storing the importance rating for the identified feature in the geographic database on the computer readable medium; and storing the preferred name for the identified feature in the geographic database on the computer readable medium.