1. A method of providing wireless telecommunication services, the method comprising: a mobile device detecting a command to create a set of point of interest categories; the mobile device generating an interface that solicits a user-defined name for the set of point of interest categories; the mobile device detecting entry by a user of the user-defined name for the set of point of interest categories and associating the user-defined name with the set of point of interest categories; the mobile device, responsive to detecting entry by the user of the user-defined name for the set of point of interest categories, generating a list of point of interest categories; the mobile device detecting a selection of a first point of interest category from the list of point of interest categories; and responsive to detecting the selection of the first point of interest category, associating the first point of interest category with the set of point of interest categories.