1. A computer-implemented method of identifying an entity associated with a wireless network access point, comprising: accessing, by one or more computing devices, an estimated location of a wireless network access point; accessing, by the one or more computing devices, a network name associated with the wireless network access point; analyzing, by the one or more computing devices, the network name to identify at least one text signal; identifying, by the one or more computing devices, an entity associated with the wireless network access point based at least in part on the text signal and the estimated location of the wireless access point; and providing, by the one or more computing devices, information associated with the entity for display in a graphical user interface.