1. A system, comprising: a telephone operable to facilitate an interaction between a customer and an associate of an entity; one or more memory units; and a processor communicatively coupled to the telephone and the one or more memory units and operable to: record the interaction between the customer and the associate of the entity and store the interaction in the one or more memory units; using the recorded interaction, automatically generate interaction data and store the interaction data in the one or more memory units, wherein the interaction data comprises: speaker separation data indicating whether the customer or the associate of the entity is speaking in the interaction; and talk-over data indicating one or more instances when the customer and the associate of the entity are speaking over each other; retrieve the stored interaction data and determine, from the retrieved interaction data, one or more keywords in the interaction between the customer and the associate; determine, from the retrieved interaction data, an order of the one or more keywords; determine, from the retrieved interaction data, a grouping of the one or more keywords; determine, based on the keywords, order, grouping, speaker separation data, and talk-over data, a perception of the entity by the customer, the determination of the perception of the entity occurring in real-time after the interaction between the customer and the associate.