1. A content providing server system comprising: a memory storing a digital representation of at least one article of interest to a portable device; and an identification server coupled with the memory and configured to: derive salient parameters from the digital representation; recognize at least one thing of interest as being related to the article based on the salient parameters; derive at least one query from the salient parameters, the query being related to at least on of the article and the at least one thing of interest, and targeting at least one content server; receive a results set comprising content information from the at least one content server in response to the at least one query; process the results set to form a tailored results set including a portion of the content information and accommodating the portable device, the content information accessible via at least one information address; and enable the portable device to access the portion of the content information in the tailored results set over a network and via the at least one information address, and to present the portion of the content information via a display.