1. A method for displaying information relating to a designated marker, said method comprising: acquiring, by an image acquiring unit of an endpoint device that comprises a display unit, an image including the designated marker; extracting the designated marker from the acquired image; identifying a type of the designated marker from the extracted marker; identifying additional information on the designated marker; prioritizing the additional information; communicating the identified type of the designated marker to a server external to the endpoint device; in response to the communicating, obtaining, from the external server, marker information relating to the designated marker, wherein the obtained marker information comprises a reference size and shape of the designated marker and an identification of a plurality of other markers related to the designated marker, wherein the marker information in the external server is based on the identified type of the designated marker; ascertaining a size and shape of the extracted marker from an analysis of the extracted marker; correcting for a distortion caused by an orientation of the designated marker relative to the endpoint device and an orientation of the endpoint device relative to the designated marker; determining an actual shape and an actual size of the designated marker based on one or more geometric elements located on the designated marker; comparing the actual shape and the actual size of the designated marker to the obtained reference size and shape of the designated marker; calculating relative positional information of the endpoint device in relation to the extracted marker from an analysis of differences between the ascertained size and shape of the extracted marker and the obtained reference size and shape of the designated marker; determining a relative position between the designated marker and each marker of the plurality of other markers displaying an informational image on the display unit, wherein the displayed image comprises the designated marker and at least one other marker of the plurality of other markers, and wherein the designated marker and the at least one other marker are displayed in accordance with a determined relative position between the designated marker and each marker of the at least one other marker; and presenting the prioritized additional information added to the designated marker.