1. A method for establishing a connection of a short-range wireless communication apparatus, the method comprising: capturing by a camera an identifiable image of a connection target device; recognizing by a recognition unit of a controller identifiable information corresponding to the captured identifiable image; selecting by a device selection unit the controller the connection target device corresponding to the recognized identifiable information; and establishing by a short-range communication unit a connection with the selected target device through a short-range wireless communication.