1. A method of obtaining and displaying to a user information that is of interest to an individual associated with the user comprising: storing in a user database profile data for the individual, said profile data including at least one keyphrase associated with the individual; searching in at least one external database for objects in which the keyphrase is utilized; retrieving the objects in which the keyphrase is utilized; and associating the retrieved objects to the individual with whom the keyphrase is associated.