1. A computer implemented method for analyzing on-line behavior patterns within an Internet forum in which a plurality of users using respective computers post respective on-line messages to a host computer such that all participants can view the on-line messages posted to the host computer, the method comprising: the host computer executing a data capture module identifying or generating data associated with an on-line message, the on-line message being created by a participant of the Internet forum and posted to the host computer; the host computer executing an on-line behavior module to parse the data to generate parsed data and analyze the parsed data based at least in part upon a lexicon or a syntax associated with the data relative to at least some pre-determined on-line behavior criteria; the host computer designating the on-line message as a helpful message of interest positively contributing to the Internet forum to address an issue related to a product or service of developers of the host computer and discussed on the Internet forum based at least in part upon a result of analyzing the parsed data; the host computer generating one or more recommended actions in response to the helpful message of interest with an analysis module executing on the host computer based at least in part upon execution results of the on-line behavior module; the host computer reporting a result generated by the behavior module or the analysis module to a human moderator of the Internet forum for the human moderator to determine a final action from the one or more recommended actions to award the participant of the on-line message; and the host computer delivering a public announcement or message to the Internet forum for the final action that awards the participant of the on-line message to encourage the participant for positive contribution to the Internet forum.