1. An augmented reality device for rendering augmented reality content, the augmented reality device comprising: image capture circuitry to capture an image; subject recognition circuitry to (i) analyze the image to recognize a subject represented in the image and a background item in the image, (ii) access a character profile based on the subject, (iii) determine, based on the character profile, whether the background item is associated with the subject, (iv) determine, based on the character profile and in response to a determination that the background item is associated with the subject, a theme of the image, and (v) determine a context associated with the subject based on the image and the background item, wherein the context is related to the theme, wherein to determine the context comprises to classify a type of an accessory object represented in the image that is related to the subject; virtual object matching circuitry to select a virtual object based on the context of the subject and the background item, wherein the virtual object comprises an accessory object that is composable with the virtual character and is of the same type as the accessory object represented in the image, and wherein to select the virtual object comprises to select the virtual object based on similarity between the virtual object and a feature of the subject; and augmented reality rendering circuitry to (i) apply the virtual object to a virtual character and (ii) render an augmented reality scene based on the captured image and including the virtual character with the virtual object applied thereto.