1. A method for causing a virtual character to demonstrate awareness of a portable device's position or activity, the method comprising, detecting a position of a portable device, the portable device including a camera that captures a real-world scene, and identifying an anchor within the real-world scene, the anchor being tracked during movement of the portable device; generating an augmented reality scene formed by inserting a virtual character into the real-world scene as captured by the camera, the virtual character being positioned in the augmented reality scene in relation to the identified anchor, the virtual character configured to perform an action indicating awareness of the position or activity of the portable device; displaying the augmented reality scene on a display; wherein the action indicating awareness comprises adjusting a view direction, in the augmented reality scene, of the virtual character; wherein the adjustment of the view direction of the virtual character is in the direction of the position of the portable device and is defined by adjustment from a current view direction to an adjusted view direction towards the portable device, and wherein the adjustment of the view direction of the virtual character changes a relationship of the view direction to the anchor, wherein the adjustment of the view direction of the virtual character includes adjustment of a head of the virtual character so as to look in the direction of the portable device.