1. A method for testing a web site, said method comprising the steps of: a website test server for testing a web site; said web site test server being programmed to identify web pages of the web site that include a first web page, a second web page, and other web pages, the second web page being a web page which has received a greatest number of feedback responses from previous users of the web site; said web site test server being further programmed to measure an ease of navigation from the first web page to the second web page by counting hyperlinks on the first web page and determining how many intervening hyperlinks are required to navigate between the first web page and the second web page; said web site test server being further programmed to determine a shortest number of the intervening hyperlinks required to navigate from the first web page of the web site to the second web page of the web site, wherein the shortest number of intervening hyperlinks is determined by: reading HTML of the first web page, identifying each hyperlink on the first web page, reading HTML of the web pages associated with each hyperlink and identifying further hyperlinks until reaching the second web page; and said website test server generates a score for ease of navigation though said web site based at least in part on said shortest number, such that a lower number correlates to easier navigation through said web site.