1. A method, comprising: receiving a set of virtual content that includes context data related to a user; assigning items of virtual content from the set of virtual content to one or more dimensions of context with increasing levels of specificity of user relevance, with at least one dimension of context having two or more levels of user relevance; selecting a subset of the set of virtual content based on one or more levels of specificity of one or more dimensions of context; and displaying the subset of the virtual content to the user.