1. A method of shelf price and product placement verification for a store of the type utilizing checkout scanners and shelf pricing, comprising the steps of: a) placing shelf price labels for each of a plurality of items in the store, each label having at least an item identification printed in barcoded form, and a price presented in both barcoded and human-readable form, and each item having at least an item identification printed in barcoded form; b) scanning the shelf label, reading at least the item identification and shelf price; c) looking up an item record from a store checkout scanner price database using the item identification, the item record containing at least the price for the item which would be used by the store checkout scanner; d) comparing the shelf price from the scanned label to the price from the store checkout scanner price database; e) if the shelf price from the scanned label is not equal to the price from the store checkout scanner price database, presenting an indication of a price error to an operator; f) scanning the item, reading at least the item identification; g) comparing the item identification from the scanned label and the item identification from the scanned item; and h) if the item identification from the scanned label and the item identification from the scanned item do not match, presenting an indication of an item mismatch to the operator.