1. A commodity recognition apparatus, comprising: an image acquisition module configured to acquire an image including a commodity captured by an image capturing module; an image display module configured to display, on a display module, the image acquired by the image acquisition module from the image capturing module; an input reception module configured to receive a selection input on a portion of the image displayed on the display module; a frame border display module configured to display a frame border surrounding a commodity the selection input of which is received by the input reception module; a recognition module configured to recognize the commodity existing in the frame border according to a feature amount of the image in the area surrounded by the frame border; and an output module configured to output information of the commodity recognized by the recognition module.