1. A social based search method, comprising: receiving, from a user, at least one search keyword; comparing the search keyword to a plurality of keywords having one or more experts associated therewith; producing a first search result including at least one expert and information associated with the at least one expert, wherein the at least one expert and the information are at least substantially related to the at least one search keyword; and applying at least one filter to the first search result, wherein the at least one filter comprises a broadening of the at least one search keyword.