1. A method of identifying a most convenient point of interest for a traveler traveling along a route to a destination, comprising the steps of: identifying a location of a cellular telephone of the traveler; receiving a traveler-specified type of point of interest indicating the type of point of interest the traveler wishes to go to while traveling to the destination; receiving from the cellular telephone via a wireless cellular network traveler-specified convenience criteria, wherein the traveler-specified convenience criteria comprises a maximum amount of desired time before the point of interest is reached; searching through a network server database containing points of interests and their locations for points of interest of the type specified by the traveler meeting the traveler-specified convenience criteria; and providing via the wireless cellular network to the cellular telephone of the traveler instructions to travel to at least one of the points of interest identified in the searching step if the searching step resulted in finding at least one point of interest meeting the convenience criteria.