1. An electronic camera comprising: an image pickup part capturing a subject image to generate image data; an image quality control part performing multiple types of image processing in combination on said image data to realize multiple ways of finished image qualities; a storage part storing correlated information between finish keywords indicative of said finished image qualities and the “combinations of image processing operations” required for said finished image qualities; an input part selecting any of said finish keywords in response to a user input; and a control part determining the “combination of image processing operations” corresponding to the finish keyword selected at said input part by referencing said correlated information stored in said storage part, wherein said image quality control part provides image quality control to said image data in accordance with the “combination of image processing operations” determined by said control part.