1. A method using a processor of displaying goods for sale in an on-line shopping mall, the method comprising: receiving an input message for requesting a desired product category of a user associated with accessing to an on-line shopping mall; determining, by the processor, a prioritized list of goods of the desired product category and that are popular to a group of shoppers of the on-line shopping mall to which the user belongs, wherein the prioritized list is determined using index data corresponding to the user, and point information with respect to at least one product model of the desired category is generated by extracting the index data, wherein the point information is generated by applying weights comprising a first weight, a second weight and a third weight, wherein the first weight is applied to a detailed description page click log count, the second weight is applied to a hyperlink click log count and the third weight is applied to sales information; and displaying the prioritized list of goods in a priority order according to the generated point information comprising high point information and low point information, wherein more popular goods are located in ascending or descending order based on the high point information and the low point information.