1. An internet connected service, said service comprising: means for a plurality of content configuring users to configure, over an internet connection to said service, content for presentation to a mobile data processing system of a mobile user wherein said content is associated to at least one configured situational location; means for determining a mobile situational location of said mobile user; means for automatically finding said content by comparing said mobile situational location with said configured situational location; and means for sending said content to said mobile data processing system.