1. An information processing apparatus comprising: a casing; a plurality of vibration elements disposed at different locations on or within the casing; and circuitry configured to detect a first location of the information processing apparatus; receive information representing a target location from a target information processing apparatus; detect a target direction from the first location toward the target location; detect an orientation of the casing; calculate an angular difference between the target direction and the orientation of the casing; determine a perceptual strength of each of the plurality of vibration elements based on the angular difference; and control a vibration strength of each of the plurality of vibration elements based on the perceptual strengths.