1. A method for identifying latent relationships between interests based on metadata of a plurality of digital multimedia objects, the method comprising: associating one or more attributes with each of the objects based on a time and a location described in the metadata of that object, wherein each of the attributes describes one of a plurality of locations or an event scheduled to occur at one or more of the plurality of locations; and identifying one or more concepts from a distribution of the one or more attributes to each of the objects, wherein each of the one or more concepts includes at least a first attribute in the distribution that co-occurs with a second attribute in the distribution.