1. A computer-implemented method comprising: determining geographic coordinates of a plurality of entities, the plurality of entities including a first set of entities that have each been associated with a respective context information item and a second set of entities that have each not been associated with a respective context information item; utilizing the geographic coordinates of the first set of entities, identifying geographic coordinates located within a first geographic area associated with a first context information item; utilizing the geographic coordinates of the second set of the entities, identifying a first entity of the second set of entities that is located within the first geographic area associated with the first context information item, wherein the identification of the first entity is performed responsive to an assignment of more than a threshold number of context information items to entities of the first set of entities; and associating the first entity with the first context information item.