1. A camera device, comprising: a camera to capture an image of a subject in an environment; a flash device to illuminate the subject for image capture; a memory and processor that implements an image exposure application to: determine lighting conditions of the environment that includes multiple surfaces usable to bounce light emitted from the flash device toward the subject during the image capture; select a surface and at least an additional surface from the multiple surfaces in the environment from which to bounce the light emitted from the flash device toward the subject during the image capture; and control a direction of the light emitted from the flash device onto the selected surface and onto the at least additional surface during the image capture.