1. A computer-implemented method comprising: displaying, to a user, one or more photographs that are shared on a social network; analyzing the usage pattern of the user while viewing the one or more photographs to determine an interest factor of the user in the photographs; analyzing content stored in a data store of information corresponding to one or more users of a social network environment, to determine a set of concepts of interest to the user; correlating a set of concepts of interest to the user with an interest factor of the user in the photographs to determine one or more photosets of interest to the user; and recommending one or more of the determined photosets to the user.