1. An apparatus for processing a transaction, comprising: a processor programmed to execute a set of instructions; a memory coupled to the processor for storing the set of instructions; and the set of instructions stored in the memory, wherein when executed by the programmed processor the apparatus processes the transaction by receiving consumer authentication data for card not present transactions from an authentication history server; receiving transaction data for a known fraudulent transaction; processing the authentication data and transaction data to generate a rule operative to identify whether a proposed transaction is fraudulent; receiving transaction data for the proposed transaction; applying the generated rule to the transaction data for the proposed transaction; and based on the application of the generated rule, determining if the proposed transaction is fraudulent.