1. A computer-implemented method for blurring location information for an entity, the method comprising: receiving a location display setting for a point of interest comprising a blur level and a condition in which to apply the blur level, wherein the blur level is a measurement of a level of obscurity with which to report location coordinates of one or more entities visiting the point of interest, wherein the location display setting of the point of interest is set by a person administrating location-based services of the point of interest; receiving location coordinates for the entity visiting the point of interest, wherein the entity is a mobile device; determining whether the condition is satisfied, wherein the condition comprises the location coordinates for the entity being at a geographic location of the point of interest; and reporting, when the condition is satisfied, location information for the entity in a mapping interface based on the location coordinates for the entity with the applied blur level.