1. A method for enhancing a digital photographic image, the method comprising processing data representing the image, the processing comprising: analysing the data to detect one or more content items in the image to be separately enhanced; performing a content-specific enhancement operation on data representing at least one detected content item separately from the remainder of the image data, wherein the content-specific enhancement operation comprises manipulating data, and wherein the manipulation applies different adjustments to different pixels in the detected content item and the determination of the adjustments is based solely on analysis of the image data; and performing a different enhancement operation on at least the remaining image data excluding said one or more detected content items.