1. An interactive transaction system comprising: a mobile device interface configured to acquire a digital representation of a product; and an object identification platform configured to: obtain the digital representation via the mobile device interface; derive characteristics from the digital representation; recognize the product as a target object based on the characteristics using an object database, the database storing object information related to the target object; and enable a purchase related to the product via a link with a network address based on object information related to the target object.