1. A guide system, comprising: a terminal; a contents server connectable to said terminal by a network; and a portable device carried by a user; said terminal comprising: guide information receiving means for receiving guide information from said contents server; user information generating means for generating user information of a user; and user information transmitting means for transmitting the generated user information to said contents server; said contents server comprising: guide information transmitting means for transmitting the guide information to said terminal; user information receiving means for receiving the user information transmitted from said terminal; guide contents generating means for generating guide contents based on the guide information and the received user information; and guide contents output means for outputting the generated guide contents; and said portable device comprising: guide contents acquisition means for acquiring the output guide contents; and guide contents utilizing means for utilizing the acquired guide contents.