1. A method comprising: receiving, from a mobile video device located at an environment, the mobile video device operated by a user who is viewing locations of the environment, the viewing both with and without the use of the mobile video device, image data containing an image of a marker in the environment that has not been placed in the environment for electronic navigation purposes; receiving a request from the mobile video device for an item of information that provides specific location information that locates a place in the environment, the request generated in accordance with the locations of the environment that the mobile video device is focused on as the user moves in the environment and focuses the mobile video device on locations of the environment, the item of information for placement into an image of the environment on the mobile video device; responsive to receiving the request, accessing a database to retrieve the item of information; generating a scaled image of the item of information based on dimensions of the environment and the location of the place in the environment; and transmitting the scaled image of the item of information that provides specific location information that locates the place in the environment, for placement into the image of the environment on the mobile video device to generate an augmented reality image, the scaled image of the item of information changing in accordance with user movement and the locations of the environment that the mobile video device is focused on.