1. Method for selecting content items, comprising determining a location in a space, the location depending on at least one of a position, an orientation or a movement of a selection device in a real world environment surrounding the selection device; determining a virtual tag included in a set of virtual tags as a selected virtual tag, the selected virtual tag being associated with the determined location; and selecting a subset of content items of a set of content items, the subset of content items being associated with the selected virtual tag.