1. A method for managing white space in a web page, comprising: detecting white space adjacent to a non-rectangular shaped portlet rendered on the web page; measuring a non-rectangular shape of the white space and identifying a type of the non-rectangular shape of the white space; matching the identified type of non-rectangular shape to a same type of non-rectangular shape of a graphic image stored amongst a set of graphic images in a database that fits within the measured non-rectangular shape of the white space without requiring scaling of the graphic and that also includes content pertinent to content of the portlet; and, rendering the graphic image that fits within the white space.