1. A system for optimizing incentive-based spending parameters associated with goods provided by a manufacturer in fragmented markets, the system comprising: a computer having a processor and memory; a data collection component configured to aggregate data for sales of goods associated with a plurality of selling entities; an analysis module configured to apply regression analysis to a portion of the aggregated data corresponding to the plurality of selling entities, based on key segmentation variables to identify a key segmentation variable having a highest correlation with sales revenue; a segmentation module configured to separate the aggregated data corresponding to the selling entities into final segments based on selected ranges of the identified key segmentation variable; the analysis module configured to apply regression analysis to each final segment to identify incentive-based spending parameters having a highest correlation with sales revenue; the analysis module generating for each final segment, one or more response curves corresponding to the identified incentive-based spending parameters; and a report generator adapted to provide a graphical output of the respective response curves.