1. A method of predicting a change of users of a network enabled device, a present device category and a present device matrix respectively corresponding to a category and demographic profile associated with the network enabled device, the present category being one of a plurality of predefined categories corresponding to groups of similar network events, each predefined category having a demographic profile associated therewith, the present device matrix having a present segment leader, the method comprising: detecting a network event corresponding to the network enabled device; determining an event category corresponding to the detected network event, the event category being one of the plurality of predefined categories; comparing the event category with the present device category; and when the event category differs from the present device category: calculating a new relative matrix based on the present device matrix and the demographic profile associated with the event category; determining a new segment leader corresponding to the new relative matrix; determining an increase of value of the new segment leader; comparing the new segment leader to the present segment leader and the increase of value of the new segment leader to a predetermined threshold value; and when the new segment leader differs from the present segment leader and the increase of value is greater than the predetermined threshold value, setting forth an alert predicting a change of users of the network enabled device.