1. A method of filtering irrelevant items from a search operation using machine-readable emotional codes between a search entity and a plurality of database entities, wherein the search entity has an emotional code associated therewith, said method comprising the steps of: (a) capturing emotional preferences from a plurality of users, said emotional preferences captured when each user selects at least one multimedia object from a plurality of multimedia objects, wherein each multimedia object represents an entity; (b) generating emotional codes from said emotional preferences captured from said plurality of users; (c) assigning at least one of said emotional codes to each of said database entities; (d) obtaining said search entity from an operator who conducts said search operation on a first computer; (e) using said emotional code associated with the search entity to define a peripheral region; (f) connecting to a database on a second computer that comprises said plurality of database entities; (g) retrieving a plurality of matched database entities, each of said matched database entities having an emotional code falling within said peripheral region; and (h) presenting said plurality of matched database entities to said operator.