1. A photographing apparatus comprising: a photographing lens; an image acquisition device for acquiring an image of a subject; a recording device for recording the image acquired in accordance with an instruction of actual photographing in a recording medium; a visual line guiding device for guiding a visual line of the subject to the photographing lens; a detection device for making detection of at least one of a ratio of a face of the subject in the image, an orientation of the face of the subject, a distance to the subject from the photographing apparatus, a moving amount of the subject, expression of the face of the subject, and a change amount of brightness of the subject in a predetermined time period, based on the image acquired by the image acquisition device; and an activation control device for activating the visual line guiding device based on a result of the detection made by the detection device and based on a determination that at least one of said ratio, orientation, distance, moving amount, expression, and change amount satisfies a predetermined threshold value.