1. An information processing method, comprising: extracting a feature quantity from an image of an object; accessing information associated with a plurality of comparison images, the information comprising identifiers assigned to the comparison images, feature quantities corresponding to the comparison images, and preference information associated with the comparison images; determining whether the feature quantity of the object image matches a feature quantity of one of the comparison images; obtaining preference information associated with the image identifier assigned to the corresponding one of the comparison images, when the feature quantities of the object image and the corresponding comparison image match, the preference information comprising a value indicative of a preference of a user for the object, and the value being determined based on an orientation of the object within the image; and outputting the obtained preference information.