1. A moving image reproducing apparatus comprising: a moving image data storer which stores moving image data including a target object having a transparency, at least one of a shade and a gloss on the target object, and a background image; and a moving image controller which fetches the moving image data from the moving image data storer, disposes an area having a color whose setting is changeable behind the moving image data, synthesizes the moving image data and the area, and sets the color of the area corresponding to the transparency as a color of the target object, wherein the target object has a plurality of the transparencies, and the moving image controller disposes a plurality of the areas each having the color whose setting is changeable and sets the color of the target object in accordance with each of the plurality of the transparencies.