1. A computer implemented method, comprising: obtaining, using a processor, spectral reflectance data from a spectrophotometric measurement of a target coating on a surface, wherein the measurement was taken at a specular angle; removing, using the processor, at least a portion of the specular reflectance data that is attributable to a glossy coating of the surface; constructing, using the processor, at least one spectral reflectance curve; and identifying, using the processor, at least one type of pigmentation effect of the target coating based at least in part on the at least one spectral reflectance curve.