1. A system to prioritize search results in an electronic environment, the system comprising: a communications module to receive a search query, the search query including one or more characters; and a query engine coupled to the communications module, the query engine to match the one or more characters from the search query against a plurality of selected keywords contained within a data structure, to rank each keyword within the plurality of selected keywords, to form a subset of the plurality of selected keywords based on rank, and to form a response to the search query based on the subset of the plurality of selected keywords based on rank.