1. A method, in a data processing system, for translating text into visual imagery content, comprising: receiving a request to identify at least one image associated with a text value; identifying at least one association category from a plurality of association categories with which to perform a search; searching a data structure, using the at least one association category, for an identification of the at least one image that is associated with the text value, wherein the at least one image is a visual representation of the text value; determining whether an update should be performed to one or more association categories within the plurality of association categories; responsive to an indication to perform an update of the one or more association categories, updating at least one text-to-image association in the one or more association categories; responsive to identifying at least one image associated with the text value, retrieving the at least one image; and presenting the at least one image in a graphical user interface to a user.