1. A method implemented on a computing device by a processor configured to execute instructions that, when executed by the processor, direct the computing device to perform acts comprising: determining a restricted image within a media asset with recognition logic that recognizes a restricted nature of the restricted image based at least upon image characteristics, including determining identity information associated with the restricted image, wherein the restricted image comprises an image of a human subject, wherein said including determining identity information associated with the restricted image comprises determining an identity of the human subject; modifying the restricted image to obtain a modified image using modification logic to replace the image of the human subject with another human subject, the modified image having a shared image attribute including a shared shape; and producing a modified media asset that includes the modified image.