1. A method comprising: receiving an electronic media item; identifying a feature of the electronic media item; applying, by a processor, the feature of the electronic media item to a learned function, wherein the learned function is determined using a plurality of features from one or more other electronic media items that are determined to have met a popularity threshold, wherein an output of the learned function to indicate a predicted relative popularity level of the electronic media item; classifying the electronic media item as at least one of popular or not popular in relation to the popularity threshold based on the predicted relative popularity level output from the learned function, before an initial release the electronic media item; and when the electronic media item is classified as popular in relation to the popularity threshold, enhancing the electronic media item by adding enriched content before the initial release of the electronic media item.