1. A mobile device image search system, comprising an image processing platform coupled with a memory and programmed to: store, in a database, a plurality of reference images including a plurality of reference image characteristics corresponding to a target object including at least one reference shape characteristic of the target object and associated with an information address linking to an item of content information; obtain, from a mobile device sensor of a mobile device, an image associated with the image, the image including a depiction of an object; receive ancillary information corresponding to the object; segment the image into a plurality of image segments; determine at least one image shape characteristic from at least one image segment from the plurality of image segments; recognize the object in image as the target object in the at least one image segment based at least in part on a search of the database using the at least one image shape characteristic; associate, in the database, the ancillary information with the target object in the plurality of reference images; in response to at least one of (a) identifying the target object in a subsequently-received second image segment corresponding to a received second image or (b) a query using the ancillary information: obtain the information address associated with the target object based on the ancillary information; and present the item of content information on a display of the mobile device based on the information address.