1. A computer-implemented method of communicating information associated with a refrigerator, comprising: capturing, at a computing device, information indicative of an optical machine-readable representation of information, the optical machine-readable representation presented on a digital display of a refrigerator, the optical machine-readable representation comprising a matrix barcode generated responsive to a detection of an event occurrence associated with the refrigerator, wherein the event occurrence is associated with a need to replace a water filter associated with the refrigerator; and accessing, with the computing device, data associated with the refrigerator responsive to the optical machine-readable representation, the data indicative of commercial information associated with purchasing a replacement water filter.