1. A system for selectively communicating promotional information to a person, comprising: a sensing system for sensing the presence of a person at a predetermined location and for measuring detectable features associated with the person; and a controller, comprising a processor, for determining, based on said measured detectable features, distinguishing characteristics of the person sensed by the sensing system and, based on said distinguishing characteristics, for selecting at least one of a plurality of stored promotional segments for display to said person at said location; wherein the distinguishing characteristics consist of at least any two of gender, race, ethnic background, age, nationality, height, and weight of the person.