1. One or more computer-storage media storing computer-useable instructions that, when executed by a computing device, perform a method for determining an entity associated with a search query, comprising: obtaining a plurality of results responsive to a search query; matching a plurality of responsive results to a plurality of category templates corresponding to category-oriented sites; selecting an entity category based on the plurality of matched responsive results; identifying an entity based on the plurality of matched responsive results; retrieving stored entity information regarding the identified entity; incorporating the retrieved entity information and at least one responsive result into an entity card; displaying the responsive results in a search result listing, the listing not including the at least one incorporated responsive result; and displaying the entity card.