1. A computer system for determining an economic performance of a retail location comprising the steps of: a recording device capturing one or more visual recordings of a parking lot of the retail location; a processor in communication with the recording device, the processor including instructions that when executed cause the processor to: receive the one or more visual recordings and generate one or more representations from the one or more visual recordings, determine whether a threshold value of a selected criteria is met by each of the one or more representations, wherein the selected criteria is cloud cover; remove the one or more representations that do not meet the threshold value; extract content for evaluation from the one or more refined representations; refine content, wherein the content is refined using cloud cover criteria by overlaying coordinate units on the content to detect the coordinate units that intersect with the cloud cover criteria and removal of the content with the coordinate units that do not intersect with the cloud cover criteria; evaluate the content to obtain a traffic result; and a display displaying the traffic result of the retail location.