1. A mobile studio for producing video and audio content, comprising: a vehicle comprising a body mounted on a chassis, said body having a studio chamber enclosure formed by a floor, a ceiling, spaced opposite outer side walls and spaced outer front and rear walls, said floor comprising a stage area; at least one light emitting diode (LED) lighting assembly located in the studio chamber enclosure suitable for providing sufficient illumination for image capture such that a captured image is suitable for projection as a Pepper's Ghost image; an image projection apparatus comprising a projector, a frame, a light source and an at least partially transparent screen, wherein the at least partially transparent screen is inclined at an angle with respect to a plane of emission of light from the projector, and the light source is arranged to illuminate at least part of the image projection apparatus, the at least partially transparent screen having a front surface arranged such that light emitted from the projector is reflected therefrom, and the projector being arranged to project an image such that light forming the image impinges upon the at least partially transparent screen such that a virtual image is created from light reflected from the at least partially transparent screen, the virtual image appearing to be located behind the at least partially transparent screen; at least one camera to capture an image of a subject on the stage area and generate the captured image; and a communications device to transmit the captured image.