1. An image recognition system for identifying predetermined individual members of a viewing audience in a monitored area: means for storing a plurality of pattern image signatures, each of said pattern image signatures corresponding to one of the predetermined individual members; means for locating individual members in the monitored area; means for capturing an image of each of said located individual members in the monitored area; means for comparing each of said captured images with said stored pattern image signatures to identify each of the predetermined individual members.