1. A method for creating information in media content carried out by an apparatus that provides the media content, the media content defined by a contiguous stream, the contiguous stream having a plurality of logically disparate macro segments, the method comprising: identifying one or more macro segments of the contiguous stream before any of the one or more macro segments are presented to a user; creating a standardized segment tag associated with each of the one or more macro segments within picture user data before any of the one or more macro segments are presented to the user; associating a data set with the standardized segment tag, the data set comprising a plurality of types of information associated with a respective macro segment associated with the standardized segment tag; and providing the data set associated with the standardized segment tag within the picture user data as a Segment Description Data Set comprising one or more fields, each of the one or more fields comprising information associated with the respective macro segment.