1. An augmented reality system, comprising: an augmented reality apparatus comprising: an image acquisition unit configured to acquire an image of an augmented reality 3D marker attached to a real object; a marker analysis unit configured to analyze the image and obtain a 3D feature of the augmented reality 3D marker based on a predetermined image parameter of the image; and an augment process unit configured to perform a corresponding augmented reality process based on the 3D feature.