1. A merchandise and geographic information matching system, comprising: a handheld apparatus, comprising: a positioning system, for receiving a wireless positioning signal and providing corresponding positioning information which represents a geographic location of the handheld apparatus; and a network module, for transmitting the positioning information and a matching requirement; and an information matching module, for receiving the positioning information and the matching requirement to provide a matching result accordingly, and for transmitting the matching result to the handheld apparatus, wherein the matching result is related to merchandise information.