1. A non-transitory computer-readable storage medium storing instructions that, when executed by at least one processor, cause a computing device to: access a user identified word of a plurality of user identified words, the user identified word associated with a user preference and a color; obtain image data that includes a representation of text; use an object recognition algorithm to determine a recognized word represented in the image data: associate the user identified word with the recognized word; display the recognized word emphasized by a visual color attribute, the visual color attribute matching the color associated with the user identified word; and arrange the recognized word with respect to a plurality of recognized words, individual recognized words of the plurality of recognized words associated with a respective color, the plurality of recognized words arranged by color so that a group preference with respect to the plurality of recognized words can be ascertained.