1. In a knowledge management system; a method for organically ranked knowledge and categorization, the method comprising: bookmarking answer content by adding the answer content to favorites for a first end user of the knowledge management system executing in memory of a computer; suggesting a set of categories previously associated with the answer content by other end users of the knowledge management system in response to the first end user bookmarking answer content; determining whether the first end user selected a category from the suggested set of categories or whether the first end user selected a new category; upon determining the first end user selected a new category, creating the new category and also categorizing the bookmarked answer content according to the new category; and, upon determining the first end user selected the category from the suggested set of categories, categorizing the bookmarked answer content with a category selected from the set of categories.