1. A method comprising: editing, by a processor, an image including maintaining a list of transformations applied to the image including a last transformation; receiving a selection from a user to rollback a transformation, the selection not including the last transformation, where receiving a selection includes receiving a selection from the list of transformations that include plural selections that are not contiguous in an order in which the transformations were applied; generating, by the processor, a unique identifier associated with the edited image without the selection, the unique identifier including data identifying the image and all transformations to be applied to the image where the unique identifier is a uniform resource locator (URL); and after receiving a request for an edited image, the request including the unique identifier, transmitting the edited image to a requesting device.