1. A method of video content delivery comprising: receiving from an electronic communication network, using one or more electronic processors, entertainment video content comprising at least one watermark; receiving from the electronic communication network a promotional message that is separate from the entertainment video content; detecting a watermark calibration signal using a hardware decoder in the one or more electronic processors, to locate the at least one watermark in the entertainment video content; selecting, using the one or more electronic processors, the promotional message based upon at least the located at least one watermark; and embedding, using the one or more electronic processors, the selected promotional message into the entertainment video content at a location based upon at least the at least one watermark.