1. A method comprising: receiving usage data regarding usage of a subscription-based media service account; generating a plurality of sharing scores based on the usage data, each of the plurality of sharing scores being indicative of a confidence that the usage of the subscription-based media service account is subject to a respective type of sharing of a plurality of types of sharing of the subscription-based media service account; comparing each of the plurality of sharing scores to a respective threshold of a plurality of thresholds; in response to one of the plurality of sharing scores exceeding its corresponding threshold, determining a corresponding one of the plurality of types of sharing of the subscription-based media service account and presenting a challenge associated with the corresponding one of the plurality of types of sharing of the subscription-based media service account; and receiving a media sharing policy via a user interface including the corresponding threshold, wherein the media sharing policy further includes proactive events to be taken if the challenge is failed, wherein an outcome of the challenge is used to provide feedback in generating the plurality of sharing scores.