1. An ultrasound diagnosis apparatus that includes an ultrasound probe that transmits and receives ultrasound waves to and from a subject, and generates and displays images based on reception results from the ultrasound probe, comprising: a memory that stores association information that associates a diagnosis region of the subject with examination conditions comprising at least one of image quality conditions or application type; a detector configured to detect the diagnosis region based on the position of the ultrasound probe; a selection part configured to select examination conditions corresponding to the detected position based on the association information; and a processor configured to perform the transmission and reception and the image generation based on the selected examination conditions.