1. A terminal apparatus, comprising: a photographing portion configured to photograph a subject which is present in a reality space and produce a photographed image thereof; an additional information acquiring portion configured to acquire additional information which is made to correspond to an object recognized within said photographed image, wherein said object is recognized in a cloud server in communication with said terminal, and specified by combining information on photographing position with information on photographing direction without using the photographed image; and an additional information storing portion configured to store therein the acquired additional information in relation to either user identification information or photographing apparatus identification information.