1. A method comprising: analyzing, via a processor, an audio stream associated with a conference call, to yield an analysis; based on the analysis, classifying a relationship type between a first participant on the conference call and a second participant on the conference call; based on the relationship type, identifying a type of online social interaction to initiate between the first participant and the second participant; based on the type of online social interaction, identifying an online social account for initiating the type of online social interaction; based on the analysis, determining a relationship strength between the first participant and the second participant; and when the relationship strength satisfies a threshold for the relationship type, presenting a prompt to the second participant for initiating an online social interaction between the first participant and the second participant via the online social account.