1. A system for accessing multimedia data, comprising: a tangible object comprising at least one proximity device embedded within the tangible object, wherein the tangible object is configured to provide identification information of the tangible object and wherein the identification information is associated with a set of multimedia content; a reader configured to wirelessly detect the tangible object based upon the proximity device and receive the multimedia content-associated identification information; and a device configured to receive a signal from the reader in response to detecting the tangible object and configured to access a source of multimedia data including the set of multimedia content based upon the provided multimedia content-associated identification information.