1. A method comprising: accessing a ranking of multiple products associated with a search query; identifying a reference to a requested color in the search query; identifying a first product from the ranking of multiple products; identifying a plurality of product images associated with the first product, each of the plurality of product images having a file name; determining, from the file name, a product color associated with multiple of the plurality of product images; calculating a base increase of the product color with respect to the requested color in the search query based on a predetermined threshold color distance and a predetermined threshold base increase; determining a color similarity between the requested color in the search query and the product color for the multiple of the product images; selecting, using one or more processors, a selected product image of the multiple product images that has an associated product color that is most similar to the requested color in the search query, the associated product color having a base increase greater than other one or more product colors of the multiple product images; and displaying a default product image when a user did not intend an actual color by the requested color.