1. A method of generating digital data indicative of a sporting trophy, the method comprising: providing the sporting trophy to a computerized scanner, the sporting trophy being any non-living biological specimen obtained by a sportsman while engaged in their sport; engaging the scanner to enable a free-formed scan of surfaces associated with the sporting trophy; generating three-dimensional image data indicative of the sporting trophy, the three-dimensional image data being a three-dimensional representation of the sporting trophy; storing the three-dimensional image data on a computer readable medium; and generating a three-dimensional grid around the three-dimensional representation of the sporting trophy to provide a context for precise measurement, the three-dimensional grid divided into measurement portions that are sized to at least a hundredth of an inch.