1. A method of enabling an interaction with digital content, comprising: associating an object with (a) content information associated with the object including an image of the object in a database including image characteristics of the real-world object and (b) an information address; receiving, by a server and from a mobile device, a digital representation of a scene, the digital representation of the scene comprising location data; deriving characteristics from the digital representation; recognizing, by the server, the object as a target object based at least in part on the location data and the derived characteristics of the representation of the scene; receiving, by the mobile device, the content information associated with the object via the information address; and executing, by the mobile device, an interactive application that incorporates the content information.