1. A method comprising: obtaining fingerprint data derived from user uploaded visual or audio content, the user uploaded visual or audio content having been uploaded by a user to a first party's online video service for distribution from the first party's online video service to the public, in which the user uploaded visual or audio content has been altered prior to being uploaded relative to a corresponding version of the user uploaded video or audio content; determining reference content, from a universe of reference content, that is a possible match of the user uploaded visual or audio content, said determining being based on the fingerprint data and being performed by a computer system configured to perform such act; queuing for review by a second party, different than the first party, the user uploaded visual or audio content item and data associated with the determined reference content; obtaining assessment data from the second party, the assessment data indicating a result of a comparison of the user uploaded visual or audio content and the reference content by one or more human reviewer(s); using the assessment data in concluding that the reference content corresponds with the user uploaded visual or audio content; and controlling distribution of the user uploaded visual or audio content from the first party's online video service to the public based on the concluding.