1. A method of conducting an online visual search through an augmented reality (AR) device having a display, said method comprising: capturing, via an image capture device of the AR device, a scene in a field of view of the display; identifying, via at least one processor of the AR device, a portion of the scene based on a first user interaction with the display; displaying AR content on the display in response to the first user interaction, the AR content comprising indicia associated with the identified portion of the scene; receiving, after displaying the AR content on the display, an indication to initiate an online visual search of the identified portion of the scene based on a second user interaction with a search icon displayed on the display, the second user interaction occurring after the first user interaction, wherein the second user interaction comprises a non-eye gaze gesture; and transmitting, by the AR device in response to the second user interaction, an image of the identified portion of the scene to a search engine, wherein the image includes the identified portion of the scene and does not include content in the field of view of the display outside of the identified portion of the scene.