1. An information processing apparatus comprising: a recognizing unit configured to recognize a selection operation performed by a subject onto which a projection image has been projected thereon by an emission device emitting the projection image; and an execution unit configured to execute a predetermined image capturing processing according to the selection operation performed by the subject that is recognized by the recognizing unit, wherein the emitted projection image allows the subject to perform the selection operation, the recognizing unit is configured to recognize the selection operation performed by the subject, and the execution unit is configured to execute the predetermined image capturing processing according to the selection operation performed by the subject, and wherein the recognizing unit and the execution unit are each implemented via at least one processor.