1. A method comprising: obtaining data for a plurality of meeting participants at a computing apparatus that is in communication with a user interface and display device associated with each meeting participant; obtaining a meeting context for the meeting; identifying expert knowledge associated with the meeting context and determining the expert knowledge of each meeting participant with regard to the context; generating data representing social network relationships between the meeting participants; calculating degrees of associations between meeting participants based on the expert knowledge of the meeting participants and the social network relationships; generating data that represents the degrees of associations between meeting participants; and displaying to a meeting participant the data that represents the degree of associations with respect to other meeting participants.