1. A liveness detection apparatus, comprising: a specific exhibiting device, for exhibiting a specific identification content; an image acquiring device, for acquiring image data of a target object to be recognized during the exhibition of the identification content; a processor, for determining whether there is a reflective region corresponding to the identification content in the acquired image data, determining a regional feature of the reflective region when there is the reflective region, to obtain a determination result, and recognizing whether the target object is a living body based on the determination result.