1. A method of generating a structural document, the method comprising: causing, by a cloud system, a graphical representation of a structural document associated with a structural document kit to be displayed on a user computing device, wherein the cloud system is located remotely from the user computing device, wherein the graphical representation comprises a background content item and a customizable area; receiving, from the user computing device, a selection of a content item; determining, by the cloud system, a position of the selected content item within the customizable area; and transmitting the selected content item to the user computing device, wherein the user computing device is configured to transmit the selected content item to a print device, wherein the print device is configured to print the selected content item on a label of the structural document kit, wherein the label is configured to be affixed to the structural document, wherein a location of the selected content item on the label corresponds to the determined position.