1. A method comprising: capturing one or more images including a machine-readable image and a user gesture; identifying the machine-readable image as being associated with a product; integrating an augmented reality interface with the identified machine-readable image and the user gesture; determining a position of the user gesture in the one or more images; identifying the position of the user gesture in the one or more images as it interacts with the machine-readable image within the augmented reality interface; determining whether the user gesture interacts with the machine-readable image in accordance with a predetermined gesture; and in response to determining that the user gesture interacts with the machine-readable image in accordance with the predetermined gesture, implementing a predetermined retail process in association with the product.