1. A transmission type head mounted display comprising: an image display that displays an image and through which external scenery is transmitted; a position information acquisition unit, executed by a processor, that acquires position information of the head mounted display; a determination information acquisition unit, executed by a processor, that acquires determination information used to determine whether or not an image to be displayed on the image display will be displayed based on whether a database has display information associated with an item within the image and the acquired position information of the head mounted display; an information transmission and reception unit, executed by a processor, that receives display information which is correlated with the acquired position information and includes determination information correspondence information; and a distance measurement unit, executed by a processor, that measures a distance between a position of the head mounted display specified by the acquired position information and positions of items of the external scenery detected by a detection unit which is executed the processor; a display image controller that (1) displays the determination information correspondence information in association with the item in the image and based on the position information, and (2) sets a display aspect of the displayed determination information correspondence information based on the measured distance, the determination information correspondence information being information about the item within the image and being correlated with the acquired determination information and is included in the received display information on the image display in a case where the determination information is acquired.