1. In a networked environment with a content server and an associated database providing audio-visual content to a plurality of receiving devices, a method for providing personalized digital media narrative assets, the method comprising: receiving a first data communication from a first user device, wherein the first data communication comprises a first user identification associated with a first user; retrieving a first user profile from the associated database based on the first user identification, wherein the first user profile comprises a plurality of first user attributes and a personality classification associated with the first user, wherein the personality classification is associated with a personality test; initiating transmission of audio-visual content as an audio-visual program stream from the content server to a receiving device associated with the first user; using a computer to detect a presence of an embedded personalization trigger point within the audio-visual content; executing, based on the detection of the embedded personalization trigger point, one or more program steps which result in generation and transmission of a query to the first user; receiving a first user response to the query comprising a second data communication from the first user device; updating the first user profile based on the first user response to create an updated first user profile stored within the associated database; selecting, based on the updated first user profile, at least one first personalized digital asset for presentation to the first user; inserting the selected at least one first personalized digital asset into the audio-visual program stream to create a personalized audio-visual program stream; and transmitting the personalized audio-visual program stream to the first user.