1. A method comprising: capturing video content of a plurality of image areas in a conference location from a plurality of cameras and providing a plurality of original video streams, wherein each of the original video streams corresponds to video content of a corresponding one of the plurality of image areas; identifying at least one active image area of the plurality of image areas; encoding at a higher quality level at least one of the plurality of original video streams that corresponds to the at least one active image area using scalable video coding (SVC) to provide at least one higher quality encoded video stream; encoding at a lower quality level at least one other of the plurality of video streams that corresponds to at least one other image area using SVC to provide at least one lower quality encoded video stream; and effecting delivery of the at least one higher quality encoded video stream and the at least one lower quality encoded video stream to a device outside of the conference location.