1. A computer-implemented method, the method comprising, receiving a coordinate location for each of a plurality of requests for content, each coordinate location recorded and transmitted by a computing device making a respective request for content, each coordinate location identifying where the respective computing device was when the respective request for content was made; assigning the coordinate location of each of the plurality of requests for content to analytics data corresponding with the respective request for content; defining a geographical location of interest, wherein the defining the geographical location of interest comprises designating a plurality of points defining boundaries of the geographical location of interest; assigning to respective ones, according to the requests for content, of a plurality of traffic segments the plurality of requests for content based in part upon a comparison of the geographical location of interest to coordinate location data assigned to respective ones of the plurality of requests for content; and generating network traffic metrics for ones of the plurality of traffic segments, wherein the request traffic metrics describe request behavior associated with particular segments of the plurality of traffic segments.