1. An image display apparatus comprising: an image capture unit configured to capture an image; a display unit configured to display the captured image; a recognition unit configured to recognize at least one object from the captured image; a calculation unit configured to calculate a display priority of the recognized at least one object based on importance to be determined according to an image capturing mode and a type of the object and a position of the object in the image; and a determination unit configured to determine an object for which information is to be displayed out of the recognized at least one object according to the calculated display priority, wherein, the display unit displays information of the recognized object for the object determined by the determination unit.