1. A method comprising: determining, by one or more computing devices, a location associated with a user in response to a query from the user; identifying, by the one or more computing devices, imagery associated with the determined location, wherein the imagery includes one or more images captured from an area including the determined location; analyzing, by the one or more computing devices, the identified imagery to determine one or more physical features depicted in the identified imagery, the one or more physical features associated with the determined location; and determining, by the one or more computing devices, one or more content items for delivery to the user based at least in part on the determined one or more physical features.