1. A method comprising: associating a code with a toy using a computer system, where said code is indicative of the toy; based on said code and using the computer system, serving content over a communication network to be utilized by a user computer that is operatively connected to the communication network for producing an image indicative of the toy on a website, where the toy can have one of a plurality of different looks, and said code is used to determine said image, and wherein the image looks like the toy; accepting commands on the computer system, from the user computer, which allow interacting with said image; defining with the computer system a profile associated with said image, said profile including at least one variable parameter therein, which variable parameter affects said image that is sent to be displayed on said website by the user computer; based on said interacting, changing a part of said profile that includes at least one parameter related to at least one of health, happiness and/or hunger; based on said code, defining a temperament profile that defines how said image will react to said interacting; and based on said temperament profile and said interacting and said profile, and using the computer system, serving content to cause the appearance of said image on the website to change in response to said interacting.