1. Computerized apparatus, comprising: a touch-screen input and display device; a processor; and computer readable apparatus in data communication with the processor, the computer readable apparatus comprising at least one computer program with a plurality of instructions, said at least one program being configured to: receive from a user a selection via one of a plurality of different function keys of the touch-screen input and display device, the one function key having a context associated therewith, the selection being made to obtain primary information relating to a function of the one function key; forward data relating to the one function key to a remote networked server for the selection of secondary content, the selection being based at least in part on the context; and present the selected secondary content via the input and display device for viewing by the user in conjunction with the primary information.