1. A method for counting and tracking defined objects and anonymous objects, comprising the steps of: capturing object data with a sensor, wherein the object data is associated with both defined objects and anonymous objects that pass an entrance; receiving subset data with a data capturing device, wherein the subset data is associated with defined objects and includes a unique identifier, an entry time, an exit time, and location data for each defined object; receiving object data and subset data at a counting system; identifying matching object and subset data, wherein matches are representative of the defined objects; counting the defined objects and the anonymous objects; tracking the defined objects and the anonymous objects; associating a location of a defined object with a predefined area; generating path data by plotting X and Y coordinates for the defined object within the predefined area at sequential time periods; and receiving data from another independent system regarding characteristics of the object.