1. Apparatus for providing a sequence of video frames on the basis of a scene model defining a three-dimensional pre-modeled scene, the scene model comprising at least one scene model object having an object name or an object property, and on the basis of a user-provided content, the apparatus comprising: a video frame generator adapted to produce a sequence of a plurality of video frames on the basis of the scene model, wherein the video frame generator is adapted to parse the scene model to identify within the scene model one or more scene model objects or surfaces having a predetermined name or a predetermined property, to obtain an identified scene model object or surface; and wherein the video frame generator is adapted to insert into the scene model a reference indicating to apply the user-provided content as a texture for an identified surface, to adapt the scene model to user requirements or wherein the video frame generator is adapted to set a texture property of an identified object or surface to designate the user-provided content as a texture to be applied, to adapt the scene model to user requirements; and wherein the video frame generator is adapted to render the sequence of video frames on the basis of the scene model, such that the sequence of video frames shows a view of the scene described by the scene model as seen by an observer at an observation point, and such that the user-provided content is displayed on a surface of an identified scene model object or on an identified surface, taking into consideration a relative position of the scene model objects with respect to each other and with respect to an observation point wherein the scene model defines the scene in terms of a listing of geometrical objects, characteristics of the objects present in the scene and characteristics defining a portion of the scene model which is visible for an observer at the observation point; and wherein the scene model defines the scene in terms of material characteristics or surface texture characteristics of at least one scene model object.