1. A portable handheld camera system comprising: a coded media displaying a coded pattern employing Reed-Solomon encoding, said coded pattern including a data block with a plurality of target structures and a data area containing encoded information, the target structures providing orientation information for decoding the encoded information in the data area; and a portable handheld camera device comprising: a first image sensor configured for capturing an image of at least part of the coded pattern and generating a digital representation of said image; a second image sensor configured to generate signals carrying data relating to an image sensed by the second image sensor; and an integral processor including: a first image sensor interface communicatively coupling the first image sensor to the integral processor; and a second image sensor interface communicatively coupling the second image sensor to the integral processor, wherein: the integral processor, the first image sensor interface and the second image sensor interface share a common wafer substrate, and the integral processor is configured for: controlling operation of the first image sensor and the second image sensor; processing the digital representation of the coded pattern to decode the coded pattern by Reed-Solomon decoding and generate decoded information; and performing an action in said portable handheld camera device based on the decoded information from the coded pattern, wherein said processing includes: detecting the target structures providing orientation information; determining the data area using the detected target structures; and Reed-Solomon decoding the determined data area.