1. An imaging apparatus that includes at least an imaging unit, an operation unit, and a display unit that displays an image, the imaging apparatus comprising: a display controlling unit that controls an image to be displayed on the display unit; an image comparing unit that compares a shot image shot by a photographer with a sample image selected by the photographer; an operation comparing unit that compares an operation performed when the shot image was shot with an operation performed when the sample image was shot; and an advising unit that gives the photographer advice on an image shooting method to make the shot image close to the sample image according to comparison results provided by the image comparing unit and the operation comparing unit.