1. A computing system comprising: a memory; and a processor in communication with the memory and configured with processor-executable instructions to perform operations comprising: receiving video data of an event; analyzing a plurality of frames of the video data to identify one or more frames in which a sponsorship object is depicted in image data of the frame, wherein the sponsorship object includes at least one of a logo of a company or an advertisement for the company; creating a digital video fingerprint representing the one or more frames; receiving subsequent video data, wherein the subsequent video data is captured subsequent to the event from at least one of (a) a broadcasted television program, (b) a social network, or (c) an Internet-accessible content sharing service; identifying that the digital video fingerprint at least substantially matches a portion of the subsequent video data; and determining an aggregated media value associated with exposure of the sponsorship object at the event, wherein the aggregated media value is determined based at least in part on an estimated cost of purchasing a paid advertisement in association with at least one of: the broadcasted television program, the social network, or the Internet-accessible content sharing service.