1. A method for providing a tutorial message to a driver in a vehicle using an in-vehicle tutorial system comprising a multimodal user interface, the vehicle comprising a processing unit and a plurality of sensors arranged internally and externally of the vehicle and configured to determine a driving context for the driver, wherein the method comprises the steps of: assigning at least an area of improvement, comprising at least one tutorial task, to the tutorial system, wherein different areas of improvement are related to one of a plurality of predefined different categories of improvement; identifying, using the processing unit, a driving context using information collected using the plurality of sensors provided with the vehicle for which a tutorial task is to be performed, the driving context comprising an operational context relating to environmental, vehicle, and traffic conditions under which the vehicle is operated wherein one of the plurality of sensors arranged internally of the vehicle is adapted to measure and detect a behavior of the driver during vehicle operation; based on the tutorial task and the driving context, selecting a tutorial message for the operational context, the tutorial message encouraging a desired driving behavior; providing the selected tutorial message to the driver using the multimodal user interface, wherein the tutorial message is provided as at least a combination of two of an audio, voice, visual, and haptic output during vehicle operation and after vehicle operation; logging a driver response to the provided tutorial message; and determining a correlation between the desired driving behavior and the driver response; determining a goal fulfillment based on the correlation between the desired driving behavior and the driver response; and selecting a further area of improvement to assign to the tutorial system based on the goal fulfillment, wherein the step of determining the correlation between the desired driving behavior and the driver response comprises relating the driver response to at least one of the plurality of predefined categories of improvement and establishing a skill level of the driver as one of at least novice driver and more skilled driver, the step of selecting the further area of improvement to be assigned to the tutorial system is further based on previous assignments to the plurality of predefined categories of improvement, and the step of selecting the tutorial message is at least partially based on the skill level of the driver.