1. A computer implemented method for optimizing loss leader merchandizing, the computer implemented method comprising: parsing event data to identify physical patterns of customer behavior, wherein the event data is derived from a continuous video stream captured at a retail facility; associating the physical patterns of customer behavior with customer profile data to form dynamic customer profiles; analyzing the dynamic customer profiles to identify types of customers; and presenting, to customers of a selected customer type, marketing incentives for a set of loss leader items, wherein the set of loss leader items are selected based on the dynamic profiles.