1. A hardware computer-readable storage media having instructions stored thereon that when executed by a computing device cause the computing device to perform acts, the acts comprising: accessing a plurality of face images associated with a photo gallery comprising a plurality of photos, wherein a first photo from the plurality of photos comprises a first face image and a second face image from the plurality of face images; performing context-driven face recognition to identify individual face images at specified probabilities, the specified probabilities including a first specified probability that the first face image in the first photo is a specific person and a second specified probability that the second face image in the first photo is the specific person; receiving, from a user, an indication that the first face image in the first photo is the specific person; and responsive to receiving the indication from the user, decreasing the second specified probability that the second face image in the first photo is the specific person.