1. A method for initiating an action based on a location of a computing device, the method comprising: determining, by one or more processors, that a user is within a defined proximity to a zone within a venue, based on monitoring a computing device of the user moving through the venue; identifying, by one or more processors, whether an action is associated with the zone, wherein the action includes performing a function of the computing device of the user; in response to determining that an action associated with the zone is not present, identifying, by one or more processors, a relevant action to perform on the computing device, wherein the relevant action is an operation to perform on the computing device that is associated with content that is located within another zone from another zone provider and wherein the operation is identified based on user preferences; and initiating, by one or more processors, the identified relevant action on the computing device of the user.