1. An image content reproducing apparatus for reproducing an image content acquired by stream distribution from a content providing apparatus, said content reproducing apparatus comprising: a processor configured to control transmission of a request to the content providing apparatus, to distribute said image content thereto, to control transmission of a user profile to said content providing apparatus, to control acquisition of said image content and an advertisement image, inserted into said image content, from said content providing apparatus; to reproduce said image content and said advertisement image; and to control a display of the reproduced content and advertisement image, wherein the content providing apparatus sends the user profile and a predetermined condition to an advertisement apparatus which selects advertisement images based on the user profile and the predetermined condition, receives the selected advertisement images and controls transmission of said image content to said image content reproducing apparatus, suspends streaming of the image content when the predetermined condition is satisfied, and starts streaming the selected advertisement image instead of said image content and restarts streaming said image content after streaming of the advertisement image is finished.