1. A method comprising: receiving, from a client device, environment image data containing an image of an environment; receiving a selection of an item that is under consideration for purchase and placement into an indicated location of the environment; scaling an item image of the selected item based on dimensions determined from the environment image data for the environment; and augmenting, using at least one processor, the scaled item image into the image of the environment at the indicated location to generate an augmented reality image.