1. A merchandise recommending system comprising: a user computer 100 for receiving user input information including personal information data, search condition data, and upload data, searching for merchandise through a text search or an image search, and displaying an avatar view wearing a recommended merchandise image so that a user can confirm the merchandise; a seller computer 200 for receiving merchandise information from sellers to sell merchandise, transmitting a ‘sale request signal’ according thereto and the merchandise information, and receiving a ‘sale approval confirmation signal’ according to registration of the merchandise information; a manager computer 300 for approving the user input information and the merchandise information inputted through the user computer and the seller computer, creating a unique identification number for each of the user input information and the merchandise information, and constructing a matching table so that the user input information and the merchandise information are matched to each other; an operator server 400 for receiving a ‘merchandise search request signal’ from the user computer and deriving merchandise images according to image information resulting from the text search or the image search; wherein the operator server 400 includes: a data receiving unit 410 for receiving the ‘merchandise search request signal’ containing a text search or an image search (request) from the user computer and receiving a unique identification number of each user input information and merchandise information, together with a corresponding matching table, from the manager computer; a characteristic information extraction module unit 420 for extracting image characteristic information by performing a text search or an image search in response to the ‘merchandise search request signal’; a matching process module unit 430 for sequentially arranging the images by performing a command processing on search keywords that are searched through the characteristic information extraction module unit; a merchandise recommendation module unit 440 for deriving recommended merchandise using the image characteristic information according to a search result; a data transmission unit 450 for transmitting the merchandise extracted through the merchandise recommendation module unit to the user computer; and a data storage unit 460 for storing the user input information, merchandise information, unique identification numbers, and matching table.