1. An information recommendation method which uses a server including a processing unit and a storage unit, reflects a response of a user who receives information related to an item in a selection criterion of an item to be recommended next time, and recommends another item, the information recommendation method wherein: the processing unit collects information to which the user reacts and information to which the user does not react, compares the degree of similarity between an unrecommended item and an interest item to which the user reacts with the degree of similarity between the unrecommended item and a no interest item to which the user does not react, and determines the next recommended item to the user by using the comparison result.