1. An information processing apparatus, comprising: at least one processor configured to: control display of an image content item of a plurality of image content items; acquire time information, positional information, and face information from the plurality of image content items; combine at least two image content items of the plurality of image content items to form reference content, based on the time information, the positional information, and the face information; determine sharing information assigned to the reference content, wherein the sharing information indicates a first user with which the reference content is to be shared; and determine the reference content is sharable with the first user based on sharing conditions.