1. A method comprising: determining excess queries for a target geographic feature, where a geographic feature comprises a particular geographic location for which content is served and where an excess query for a geographic feature comprises a query for which the number of times the query was received for the geographic feature exceeds the number of times the query was expected to be received for the geographic feature; comparing the excess queries for the target geographic feature to excess queries for one or more other geographic features; determining a candidate geographic feature of the one or more other geographic features that has similar excess queries as the excess queries for the target geographic feature based on the comparing, where a time when the excess queries for the candidate geographic feature occur is displaced in time from a time when the excess queries for the target geographic feature occur; determining a time offset between the target geographic feature and the candidate geographic feature based on the displacement in time of the similar excess queries; and targeting content to the candidate geographic feature using the time offset and based on content targeted to the target geographic feature.