1. An information processing apparatus comprising: an obtaining unit to obtain a number of users from information on detection of a face region including a face in a captured image provided at the apparatus; a setting unit to set a display region for content and a display region for a captured image in a display screen; and a display image generation unit to generate a display image to be displayed in the display region for a captured image, in accordance with the information on the detection, the number of users, and the display region set for a captured image.