1. A method in a networked electronic publication system, the method comprising: detecting over the network the entry of a keyword from a client machine, the keyword identifying a product brand and ambiguously identifying a product category of the product brand; responsive to the detecting of the entry of the keyword, computing the dominant product category that indicates the probable identity of the product category; and responsive to the computing of the dominant product category that indicates the probable identity of the product category, providing signals representing selectable images of aspects of the dominant product category for rendering at the client machine.