1. A device search system in which an information processing apparatus connected to a communication network searches for an image forming apparatus, wherein the image forming apparatus comprises a holding unit configured to hold, when a notification input from a user is received, a notification state indicating the reception of the notification input for a predetermined time period since the reception of the notification input, and the information processing apparatus comprises a display unit configured to display, when a search response to a search request transmitted to the image forming apparatus is received, a name of an image forming apparatus according to the notification state set when the image forming apparatus receives the search request as a search result based on a name of the image forming apparatus included in the search response.