1. A method comprising: receiving viewing data that describes a location of a first user's gaze while viewing virtual reality content; determining an object of interest to a first user in the virtual reality content based on the location of the first user's gaze; performing an action in a social network related to the object of interest, wherein the action includes preventing disclosure of at least one of private and embarrassing information by: determining a category associated with the object of interest; comparing the category to a list of user-approved subject matter to determine whether the category is in the list, wherein the list of user-approved subject matter is subject matter that is not sensitive to the user, and responsive to the category being in the list, automatically generating a social network update that describes an interaction of the first user with the virtual reality content based on the viewing data.