1. A method for augmenting sponsored search results in a search engine, comprising: extracting attribute data from a plurality of natural searches for a search term linked to a plurality of uniform resource locators (URLs); analyzing the attribute data of one or more attributes for both clickers and non-clickers to determine at least one greatest distinguishing factor between the clickers and non-clickers for the one or more attributes; and integrating the at least one greatest distinguishing factor into a matching algorithm used by the search engine to rank order and display a plurality of the most relevant ads corresponding to the plurality of URLs in response to a search for the term.