1. A computer implemented method performed by one or more processors for providing an indicator of a relative importance of a work item, the method comprising the following operations: identify at least one work item for determining a relative importance of the work item; determine a context of a user associated with the work item, the context identifying a role associated with the user; identify a plurality of attributes of the work item; identify at least one applicable rule from a set of rules specific to the user based at least in part on the determined context and the identified role associated with the user; calculate a score for the work item based on an application of the at least one applicable rule to the context of and identified role associated with the user and the plurality of attributes of the work item, the score representing the relative importance of the work item for the determined context and identified role associated with the user; and present an indicator of the relative importance of the work item through a user interface.