1. A method comprising: receiving, from a user device located at an environment at which a user is viewing an event both with and without the use of the user device, image data containing an image of the environment; receiving a request from the user device for an item of information that relates to the event, for placement into the image of the environment; responsive to receiving the request, accessing a database to retrieve the item of information; generating a scaled image of the item of information based on dimensions of the environment; and transmitting the scaled image for placement into the image of the environment on the user device to generate an augmented reality image.