1. A computer-implemented method comprising: capturing a first image of at least a portion of a rendered document at a user device, wherein the captured first image comprises a scan of the rendered document; sending the first image of the at least the portion of the rendered document from the user device to a document server; in response to sending the first image, receiving an electronic counterpart of the rendered document at the user device from the document server; capturing a second image of at least a portion of an item at the user device; identifying the item in the electronic counterpart using the user device; generating an order using the user device for the identified item based on the electronic counterpart; and sending the order for the item from the user device.