1. A method for assigning a respective station name to a plurality of components of an industrial automation arrangement, wherein the components are connected to a configuration component by a data network, the method comprising the steps of: recording some or all of the plurality of components in a project for the configuration component during a projection phase to form a plurality of projected components each allocated a station name and a number of projected properties in the project; ascertaining, by the configuration component, a number of or all components of the plurality of components which can be reached via the data network during one of a startup phase and an operating time of the automation arrangement; retrieving and storing, by the configuration component, information about respective actual properties of the ascertained components from the plurality of components during one of the startup phase and the operating time of the automation arrangement; determining, by the configuration component, a respective similarity value for each ascertained component in relation to the plurality of projected components using a degree of match between the actual properties of the ascertained components and the plurality of projected properties of the plurality of projected components during one of the startup phase and the operating time of the automation arrangement; and assigning, by the configuration component, to each of some or all ascertained components the projected station name of that projected component for which there is a best similarity value during one of the startup phase and the operating time of the automation arrangement.