1. A method comprising: associating a code with a toy, where said code is indicative of the toy; packaging the toy in a way that prevents a purchaser of the toy from seeing said code prior to purchase; based on said code, producing an image indicative of the toy on a website, where the toy can have one of a plurality of different looks, and said code is used to determine said image, and wherein image looks like the toy; allowing interacting with said image; defining a profile associated with said image, said profile including at least one variable parameter therein, which variable parameter effects the way said image is displayed on said website; based on said interacting, changing a part of said profile that includes at least one parameter related to at least one of health, happiness and/or hunger; based on said code, defining a temperament profile that defines how said image will react to said interacting; and based on said temperament profile and said interacting and said profile, causing said image to react to said interacting.