1. An information processing apparatus comprising: a casing; a display supported by the casing that displays content; a processor that determines a direction to browsed next as a guiding direction with a location of the content displayed by the display as a reference location; a perceptual active element including a plurality of active elements disposed in different locations on or within the casing, wherein the processor determines a perceptual strength of each of the plurality of active elements based on the guiding direction and controls each of the plurality of active elements based on the perceptual strengths.