1. A vehicle to pedestrian communication system comprising: a vehicle-based device having a transmitter and receiver for communicating global positioning of the vehicle, the transmitter broadcasting a global position of the vehicle as part of a vehicle periodic beacon message; a pedestrian-based device carried by a pedestrian, the pedestrian-based device having a transmitter and receiver for communicating a global position of the pedestrian as part of a pedestrian periodic beacon message; wherein a positional awareness of the vehicle in relation to the pedestrian is assessed by at least one of the vehicle-based device or the pedestrian-based device based on the positioning of the vehicle in relation to the pedestrian, and wherein an alert is provided to at least one of the vehicle or the pedestrian indicating a presence of the vehicle or pedestrian based on the respective global positions of the pedestrian and the vehicle.