1. A computer-implemented method, the method comprising, assigning coordinate location data received with respect to members of a plurality of computing devices to analytics data associated with a plurality of requests for content received from respective ones of the plurality of computing devices; defining a geographical location of interest, wherein the defining the geographical location of interest comprises designating a plurality of points defining boundaries of the geographical location of interest; assigning to respective ones of a plurality of traffic segments the plurality of requests for content based in part upon a comparison of the geographical location of interest to coordinate location data assigned to respective ones of the plurality of requests for content; and generating network traffic metrics for ones of the plurality of traffic segments, wherein the request traffic metrics describe request behavior associated with particular segments of the plurality of traffic segments.