1. A computer based method for normalizing, codifying categorizing divergent color systems into a universal color language, comprising the steps of: receiving a data feed comprising a plurality of color swatches or images from a merchant system by a middleware engine of a processor based server over a communications network; normalizing the data feed into a common format by the middleware engine; extracting image data comprising a plurality of product images from the normalized data feed; segmenting each product image into a plurality of segments by an image segmentation processor; analyzing each segment to determine a dominant color for said each segment by a dominant color processor; determining at least one dominant product color for said each product image based on prevalence of said at least one dominant product color in said each segment by the dominant color processor; converting said at least one dominant product color of said each product image to a hexadecimal code of the universal color language based on color component intensity values by a matched color processor; categorizing said each product image into one of a plurality of product categories by a product categorization engine; and storing the data feed, said each product image, said each segment of said each product image, the dominant color for said each segment, said at least one dominant product color for said each product image, the hexadecimal code of said each product image, and the product category of said each product image in a database by the server.