1. An imaging apparatus comprising: an image capturing unit configured to capture a moving image; an image processing unit configured to apply an effect to the moving image captured by the image capturing unit; and a control unit configured to perform control to record the moving image captured by the image capturing unit into a recording medium, wherein the image processing unit applies an effect to a moving image corresponding to a partial period of a normal moving image to be recorded into the recording medium with no effect being applied, and wherein the control unit connects the normal moving image and an effect moving image created by applying the effect to the moving image corresponding to the partial period of the normal moving image, to record the normal moving image and the effect moving image into the recording medium as a continuous moving image.