1. A method comprising: receiving, at an image processing system and from a client system, a request for obtaining an image, the request originating from an end user device accessing the client system; determining, by the image processing system and from the request, a context of the request for rendering the image on the end user device, the context including at least in part an attribute of the end user device; identifying, by the image processing system, a set of image processing instructions associated with the image; and processing, by the image processing system, the image based on the set of image processing instructions and the context of the request to generate a processed image.