1. An apparatus to communicate content, the apparatus comprising: a capturing module that captures a live video of an image and an environment surrounding the image, the image having an embedded cryptographic representation of at least one character of a code, the code corresponding to a unit of content, the embedded cryptographic representation of the at least one character identifying an orientation of the image, wherein each cryptographic representation of each character of the code comprises a group of a plurality of regularly spaced mark locations, the orientation of the image determined by determining a first distance between mark locations in a first group of regularly spaced mark locations, and determining a second distance between mark locations in a second group of regularly spaced mark locations, and comparing the first distance with the second distance; a decoding module that decodes the embedded cryptographic representation of the code; a content retrieval module that retrieves the unit of content corresponding to the code from a storage location; and a display module that displays the unit of content on at least one of the live video of the image and the image environment as a function of the determined orientation of the image, wherein said modules comprise one or more of a hardware circuit, a programmable hardware device, and executable code executing on a hardware processor.