1. A mobile device comprising: an image sensor configured to capture image data of at least a portion of a physical environment that includes at least a first object; and an image processing platform coupled with the image sensor and configured to: obtain the image data from the image sensor; recognize a first target object based at least in part on a visual appearance derived from the image data; retrieve information related to the first target object via an information address; determine at least one of a position and an orientation of the first object with respect to a second object in the physical environment based on the visual appearance; and enable an interaction with a computer-system based software application via the information address as a function of the information, and as a function of at least one of the position and the orientation.