1. A method for personalized categorization of television (TV) content, the method comprising: selecting, from a set of bookmarks saved in a browser application, a subset of bookmarks; analyzing, using a processor and a memory, the subset of bookmarks according to a specification for constructing a categorization rule, to find information of a type corresponding to the bookmark; constructing, to personalize a categorization of TV content according to a custom-categorization, the categorization rule by using the information as a component in the categorization rule according to the specification, wherein the specification specifies the type, and wherein the type is a type of information that can participate in the categorization rule; and sending the rule to a TV content provider system, wherein the sending causes the TV content to be organized and presented according to the custom-categorization.