1. A computer-implemented method for displaying electronic multimedia content to a user, the method comprising: generating, by at least one processor, a plurality of biometric models, each biometric model corresponding to one of a plurality of people; storing the plurality of biometric models in a database; receiving electronic media content over a network; extracting image and audio data from the electronic media content; detecting, by the at least one processor, biometric information in the image and audio data; calculating, by the at least one processor, a probability that a person in the electronic media content matches one of the plurality of people corresponding to the plurality of biometric models stored in the database, based on the biometric information and the plurality of biometric models; applying the probability to a ranking or filtration of the electronic media content; and displaying the electronic media content to users based on the ranking or filtration.