1. A method comprising: determining scores associated with one or more contextual categories for a defined geographic region, the scores indicating a level of affinity between points-of-interest located within the defined geographic region and the contextual categories; identifying an anomaly in a score associated with at least one of the contextual categories based on information related to the points-of-interest; generating an updated score to associate with the at least one contextual category based on an analysis of verification information related to the defined geographical region; and associating the updated score with the contextual category.