1. A method of identifying objects using image recognition, comprising: scanning, by an optical reader, a machine-readable identifier associated with an original object; capturing an image of the original object at a first orientation using an image capture device, the image capture device disposed remotely from the optical reader; transmitting the machine-readable identifier and the image of the original object to an image database to store an association between the image of the original object and the machine-readable identifier; receiving a subsequent object having a subsequent machine-readable identifier that is unavailable or incapable of being scanned; capturing an image of the subsequent object with the image capture device; and identifying the subsequent object in response to execution of an image recognition function that receives as input the image of the subsequent object, compares the image of the subsequent object to other images in the image database to identify similar images, the similar images including at least the image of the original object, and that outputs object identification information for the image of the subsequent object based on the machine-readable identifier associated with the image of the original object, the object identification information identifying the subsequent object relative to the other images in the image database; wherein scanning the machine-readable identifier associated with the original object with the optical reader actuates the image capture device to automatically capture the image of the original object.