1. An apparatus for video object generation and selective encoding, the apparatus comprising: a detection module for detecting a first object in at least one image frame of a series of image frames; a tracking module for tracking the first object in successive image frames of the series of image frames and segmenting the first object from a background, the background being a second object; and an encoder for encoding the first and second objects to be transmitted to a receiver, wherein the first object is compressed at a high compression rate and the second object is compressed at a low compression rate.