1. An information provision apparatus, comprising: an acquisition section which captures, as a subject, an equipment for optically providing visually recognizable information and information difficult to visually recognize to continuously acquire an image including the visually recognizable information and the information difficult to visually recognize by an imaging element; a display control section which converts the information difficult to visually recognize acquired by the acquisition section to visually recognizable picture information and displays the picture information and the image including the visually recognizable information on a display device, the picture information being superimposed on the image including the visually recognizable information; and a display setting section which sets the kind of a picture visually indicating association between the visually recognizable information and the picture information, wherein the display control section controls the display device to display the picture visually indicating the association on the image according to the kind set by the display setting section.