1. A micro optic counterfeit-proof label having clues for a consumer's self verification, the label comprising a plurality of lenticules, each with a precise linear optical center with a plurality of viewing angles through the center, each lenticule having a photo chromogenic layer, with a plurality of coupled indicia printed in precise alignment of each couple in relation to the linear optical center of each lenticule when viewed from a particular viewing angle, so that a genuine label can be easily identified when viewed by a person from a particular viewing angle as the indicia of each couple will be perfectly aligned, while the lack of perfect alignment of the indicia in each couple will indicate that the label is a counterfeit label.