1. An image control apparatus, comprising: an acquisition unit configured to acquire position information from attribute information of the image; a setting unit configured to set a display scale of a map when displaying the image on the map; and a generation unit configured to generate display data for displaying the map and the image on a display device using the position information acquired by said acquisition unit and the display scale set by said setting unit, wherein when the display scale of the map set by said setting unit is lower than a predetermined scale, said generation unit generates display data in which the image is laid out at a position corresponding to the position information on the map, and when the display scale of the map is higher than the predetermined scale, said generation unit generates display data in which the image and the map are laid out without laying out the image on the map.