1. A coated front (CF) formulation for carbonless copy paper which comprises: a pigment-image developer component comprising from 70 to 90 parts by dry weight of a dispersion of a pigment and from 10 to 30 parts by dry weight of an acidic image developer, a binder comprising from about 4 to about 25 parts by weight of a latex binder and from 0 to 20 parts by weight of a starch binder, each per 100 parts by dry weight of the pigment-image developer component, and a pH control agent in an amount effective to provide a pH of from about 7 to about 9.