1. A driving support apparatus to support driving of a vehicle based on a vicinity state that is a state of vicinity of the vehicle while cooperating with a display apparatus, comprising: an information acquisition section to acquire vicinity information expressing the vicinity state of the vehicle; a recognition section to recognize at least one object in the vicinity of the vehicle based on the vicinity information acquired; a drawing section to display in the display apparatus a vicinity image that expresses the vicinity state of the vehicle based on the vicinity information acquired; and a visibility reduction section to reduce a visibility of a predetermined target object when the target object is displayed within the vicinity image in the display apparatus, the target object being included in the at least one object recognized in the vicinity of the vehicle by the recognition section.