1. A method of storing, accessing and displaying electronic data comprising: storing a first part of the electronic data and an address for accessing a second part of the electronic data in a memory tag; storing the second part of the electronic data in a separate location, said second part of data being associated with the address stored in the memory tag, wherein the separate location is accessible via a Wireless Local Area Network (WLAN), and wherein the separate location is located in a vicinity of the memory tag such that the separate location can be accessed through the WLAN; and making accessible via the memory tag the first part of the electronic data; making accessible via a communication unit the second part of the electronic data, wherein the second part of the electronic data is accessible from the separate location through the WLAN, wherein the first part of the electronic data is accessible for display with substantially no delay, and the first part of the electronic data is configured to include a sufficient amount of data to be displayed on the screen until the second part of the electronic data is obtained from the separate location, wherein the second part of the electronic data is displayed on the screen substantially immediately after the first part of the data has been displayed, such that the display of the data appears to be substantially continuous.