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May 25, 2023
Small Business
وفي تقرير آخر نشره موقع "سمول بيزنسس" ( <anchor>Small Business</anchor>) الخاص بالمشروعات الصغيرة، ذكرت الكاتبة إليزابيث ناتر أهم عناصر دراسة الجدوى لإنشاء مشروع مقهى ناجح، وهذه العناصر هي:
How to Open a Coffee Shop and the Estimated Annual Revenue
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# How to Open a Coffee Shop and the Estimated Annual Revenue

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Increase your revenue by selling bakery items, whole beans, grinders and coffee mugs.Getty

If you have a passion for coffee, you may be interested in starting your own coffee shop. However, as with the start of any business, careful planning is essential. Thorough research, site selection and detailed planning will start you on the road to success, well before you serve the first latte.



## Develop a Business Plan

One of the most important steps to starting a business is to write a detailed business plan, which forces you to think through all the aspects of planning and structuring your company. Take the time to research the industry and local marketplace so that you know where to position your shop within the market. Plan for the following segments of your company:

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- Mission and branding of your coffee shop.
- Market analysis. Know your competition.
- Drinks and menu items you will offer.
- Management structure and staffing.
- Marketing plan.
- Startup costs and financial projections:

## Choose a Location Wisely

It's true that location is everything, especially if your business depends on customers being able to find you. Consider more than just the price per square foot when looking for a rental space. Convenient parking, proximity to entertainment venues, easy access to heavily traveled roads or busy shopping districts are all important factors that could affect the amount of business driven to your shop.

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## Develop a Brand Identity

Although the U.S. coffee industry is expected to continue growing, competition is stiff, so it is essential to position yourself strategically within your local market. Understand how many and what type of other coffee shops are in your area and then determine how to set yourself apart. Decide how to fill a need within your community and brand your shop toward that niche. Some ideas to consider include:

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- Convenience
- Community gathering spot
- Cafe style
- Workspace

## Make It Legal

You also need to handle all the legal aspects of setting up your business. An accountant or small business adviser can provide you with guidance. Some of the items to take care of include:

- Deciding on a business structure such as an LLC, sole proprietor, partnership or corporation .
- Applying for a federal Employer Identification Number (EIN).
- Applying for a state business entity number and sales license.
- Getting approval for food service licensing.

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## Renovate and Furnish Your Shop

Based on your brand concept, renovate your shop with an appropriate layout for seating, coffee service and foot traffic within the store. Keep in mind that small touches like lighting, decor and plants can provide atmosphere for your shop.

## Market Your Coffee Shop

Marketing your new business begins before you open the doors. Take advantage of traditional marketing strategies such as developing a website or drumming up interest via social media but also work at connecting with the community.

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Hand out free samples at a community fair or send flyers to local businesses and give them a sample muffin tray. Place a discount coupon in the local paper. Make a splash on your storefront, especially if you are sprucing up the outside; use the opportunity to create interest in "what's happening in that spot?"

## Estimate Annual Revenue

How much money you make depends on a great many factors including:

- The number of daily sales.
- The average amount per receipt.
- The number of ongoing return customers.
- Your ability to increase the amount per receipt.
- Your ability to increase the number of sales.
- Your costs.

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As a baseline, if you have 100 transactions per day and the average sales receipt is $5, you make $500 per day and about $15,000 each month, assuming you are open every day. In one year, you would bring in $180,000 in gross revenue. For many shops, sales often double within three to five years. However, you must also account for expenses, including rent, employee salaries, insurance, utilities and supplies to determine your profit.

The key to increasing your profit margin is to increase both sales and gross receipts, as some of your expenses will remain fixed. On average, within the industry, a small to medium-sized coffee shop can earn anywhere from $60,000 to $160,000 in personal income for the shop owner.

## References

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## Tips

- Invite local musicians to play during peak times and announce that you'll have entertainment.
- Offer wireless Internet as a free benefit to customers.

Contributor

## Elisabeth Natter is a business owner and professional writer. She has done public relations work for several nonprofit organizations and currently creates content for clients of her suburban Philadelphia communications and IT solutions company. Her writing is often focused on small business issues and best practices for organizations. Her work has appeared in the business sections of bizfluent, azcentral and Happenings Media. She holds a Bachelor of Arts degree in journalism from Temple University.

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