Die Zukunft des Einzelhandels dreht sich um die Cloud-gestützte ...
der Einzelhandel, der seinen Verkauf auf digitale Kanäle verlagert hat. Laut Mastercard SpendingPulse machten die E-Commerce-Umsätze in den USA im Jahr 2019 ...
Mastercard SpendingPulse
Laut <anchor>Mastercard SpendingPulse</anchor> machten die E-Commerce-Umsätze in den USA im Jahr 2019 etwa 11 % der gesamten Einzelhandelsumsätze aus. Im April und Mai dieses Jahres verdoppelte sich dieser Anteil auf 22 %. In ähnlicher Weise schätzt eine Studie, dass in Großbritannien im Monat Mai die E-Commerce-Ausgaben für Lebensmittel um 76 % im Vergleich zum Vorjahr gestiegen sind, während gleichzeitig die Ausgaben für Luxusgüter im E-Commerce um 14 % im Vergleich zum Vorjahr gesunken sind, was die Betonung von Bedürfnissen gegenüber Wünschen widerspiegelt. In Anbetracht der globalen Auswirkungen des Jahres 2020 sollten Einzelhändler die Rolle von Cloud-Technologien in Betracht ziehen, wenn sie ihre Strategien überarbeiten, um ihre anhaltende Relevanz und ihr Wachstum sicherzustellen.
Mastercard SpendingPulse™ | Retail Data Analytics
Primary Navigation

- Overview

Overview

Get to know Mastercard Data & Services

Featured customer story

areeba teaser

- Capabilities

Capabilities

- Business experimentation solutions

Business experimentation solutions

Business intelligence

Customer engagement solutions

- Loyalty platforms

Loyalty platforms

Loyalty services

Personalization

Cyber solutions

Location spend insights

Market intelligence

SME Solutions

Featured report

LandingPagePreview_GartnerMarketGuide

Test & Learn®

Mastercard Test & Learn helps business leaders make decisions with confidence by analyzing in-market business experiments.

Test & Learn® sessionm

Automate, manage, measure and optimize loyalty and customer engagement at scale.

SessionM

- Advisory

Practices

- Consulting Services

Consulting Services

Featured articles

ESG data strategy

Four European takes on open banking teaser

LOYALTY & PERSONALIZATION

Build and sustain authentic relationships with your customers

Consumer Engagement & Loyalty Consulting 

Future-proof your payments business with consulting support on strategy to implementation

Payments Consulting

- Industries

Industries

- Financial services

Financial services

Retail

Travel & Hospitality

Featured articles

Retail banking teaser

lessons of a fintech company teaser

- Resources

Resources

Insights to keep your business moving forward

Featured articles

e24 tile image

- Request a demo

Header Search form

Search

What can we

help you find?

Popular searches

Primary Navigation

- Overview

Overview

Get to know Mastercard Data & Services

Featured customer story

areeba teaser

- Capabilities

Capabilities

- Business experimentation solutions

Business experimentation solutions

Business intelligence

Customer engagement solutions

- Loyalty platforms

Loyalty platforms

Loyalty services

Personalization

Cyber solutions

Location spend insights

Market intelligence

SME Solutions

Featured report

LandingPagePreview_GartnerMarketGuide

Test & Learn®

Mastercard Test & Learn helps business leaders make decisions with confidence by analyzing in-market business experiments.

Test & Learn® sessionm

Automate, manage, measure and optimize loyalty and customer engagement at scale.

SessionM

- Advisory

Practices

- Consulting Services

Consulting Services

Featured articles

ESG data strategy

Four European takes on open banking teaser

LOYALTY & PERSONALIZATION

Build and sustain authentic relationships with your customers

Consumer Engagement & Loyalty Consulting 

Future-proof your payments business with consulting support on strategy to implementation

Payments Consulting

- Industries

Industries

- Financial services

Financial services

Retail

Travel & Hospitality

Featured articles

Retail banking teaser

lessons of a fintech company teaser

- Resources

Resources

Insights to keep your business moving forward

Featured articles

e24 tile image

- Request a demo

Header Search form

Search

What can we

help you find?

Popular searches

Search Button

- What we do
- Who we serve
- Resources

What we do

Product offerings

Contextualize and forecast performance with localized sales benchmarks and near real-time spending insights.

SpendingPulse™ platform

Discover and visualize historical data insights, real-time spend insights and accurate sales forecasts

Test & Learn® with SpendingPulse™ modeling

Evaluate large-scale business initiatives

Who we serve

Market intelligence for your industry

SpendingPulse™ powers decisions across various industries with detailed historical and near real-time spend insights and accurate sales forecasts.

Consumer packaged goods

Visualize the change in consumer spending and take the appropriate next steps

Financial institutions

Benchmark portfolio performance against retail economic activity

Public sector

Asses the economic impact of various initiatives and events

Retail

Understanding industry-level shifts in sales and growth

Restaurants

Plan ahead with historical data insights, real-time spend insights and accurate sales forecasts

Travel & hospitality

Implement various initiatives and plan for unusual trends

Resources

UNMATCHED EXPERTISE

Mastercard offers various resources to equip organizations to offer more data-driven decisions using actual, near real-time spend insights.

Reports

Read insights from our experts

Spending Pulse homepage cropped

SpendingPulse™

# Make informed business decisions with Mastercard SpendingPulse™

SpendingPulse™ is a macroeconomic indicator of retail sales based on actual, near real-time spend data across various sectors. It’s one of the only data sources on the market that provides daily online and in-store sales estimates and forecasts at the national, regional and local level.

Book a demo

## Request Information

Would you like to learn more about SpendingPulse™? Contact us today

Business Email

First name

Last name

Job Title

Telephone

Company

Industry

- Select a value -Apparel/Specialty RetailAutomotiveCommercial BankingConsumer Packaged GoodsCredit UnionC-storeEducationFinanceFinancial InstitutionsFintechGovernment or Public ServicesGroceryHealthcareHospitalsHotelsMediaPharmaRegional BankRestaurantsRetail BankingRetailSoftwareTechnologyTelecommunicationTourismTravel and Hospitality

Location

- Select a value -United StatesChinaAfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntigua & BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire, St Eustatius & SabaBosnia & HerzegovinaBotswanaBrazilBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChannel IslandsChileColombiaComorosCook IslandsCosta RicaCote D'IvoireCroatiaCubaCuracaoCyprusCzech RepublicDemocratic Rep Of The CongoDenmarkDjiboutiDominicaDominican RepublicEast TimorEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFaroe IslandsFijiFinlandFranceGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGrenadaGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNetherlands AntillesNew ZealandNicaraguaNigerNigeriaNorth SudanNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinePanamaPapua New GuineaParaguayPeruPhilippinesPolandPortugalPuerto RicoQatarRepublic Of The CongoRomaniaRussiaRwandaSamoaSan MarinoSao Tome & PrincipeSaudi ArabiaSenegalSerbiaSerbia & MontenegroSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth KoreaSouth SudanSouthwest AfricaSpainSri LankaSt Kitts & NevisSt LuciaSt MaartenSt Vincent & The GrenadinesSurinameSwazilandSwedenSwitzerlandSyriaTajikistanTaiwanTanzaniaThailandTimor-LesteTogoTongaTrinidad & TobagoTunisiaTurkeyTurkmenistanTurks & CaicosUgandaUkraineUnited Arab EmiratesUnited KingdomUruguayUzbekistanVanuatuVatican CityVenezuelaVietnamVirgin Islands, BritishVirgin Islands, U.S.YemenZambiaZimbabwe

Current business challenge?

Yes, I would like to receive future marketing materials from Mastercard

By clicking submit, I am requesting that Mastercard send me information about Mastercard business products and services. I acknowledge and agree that my personal data may be processed in accordance with Mastercard's Privacy Notice and Terms of Use.

Leave this field blank

What we do

## Mastercard SpendingPulse™ solutions help CEOs, CFOs and CMOs of retailers, banks and other industries unlock market intelligence on consumer spending by measuring in-store and online retail sales across all payment forms.



## Answer key business questions with anonymized aggregate sales activity in the Mastercard payments network, coupled with survey-based estimates for other payment forms.

SpendingPulse™ insights are not indicative of Mastercard company performance; insights and forecast are subject to change.

1. How does my organization’s performance compare to that of the industry?
2. What are key upcoming sales days, and how can my organization best capitalize on them?
3. How are customers spending across channels (online vs. in-store), and how will that change?
4. Based on historical performance, growth, density and spend volume, where should we open a new location?

### Product offerings

Test & Learn®

SpendingPulse™ Platform

Contextualize and forecast performance with localized sales benchmarks and near real-time spending insights.

TEST & LEARN® WITH SPENDINGPULSE™ MODELING

Test & Learn® With SpendingPulse™ Modeling

Evaluate large-scale business initiatives with Test & Learn® by incorporating machine learning and proprietary Mastercard SpendingPulse™ insights.

## Mastercard SpendingPulse™ In Action

Impartial counsel

Strategy

Contextualize revenue and earnings for the sales performance of a relevant sector and changes in consumer spending across discretionary and non-discretionary categories.

Finance

Finance

Build accurate forecasts that incorporate macroeconomic factors influencing future sales and allocate resources more effectively.

marketing

Marketing

Identify opportunities for enhanced promotions and sales activities by geography.

CAMPAIGN MANAGEMENT SERVICES

Operations

Better understand and respond to demand shifts and reallocate inventory proactively.

Hershey case study Hershey evaluated macroeconomic consumer spending trends by using Mastercard SpendingPulse ™

The Hershey Company wanted to better understand consumer spending patterns across various industries and channels. The company accessed market intelligence based on consumer buying behavior using Mastercard’s SpendingPulse™ platform, which gave the company insights into upcoming market trends and key drivers of consumer spending fluctuations. The company then embedded SpendingPulse™ insights into Mastercard’s Test & Learn® platform to analyze nationwide initiatives, which are typically difficult to evaluate due to the lack of a holdout group.

Hershey_logo

Customer story

Spendingpulse interested banner

## Interested?

Consult our team to learn how Mastercard can enhance

your business through our products and services.

Book a demo

Would you like to learn more about SpendingPulse™? Contact us today

Business Email

First name

Last name

Job Title

Telephone

Company

Industry

- Select a value -Apparel/Specialty RetailAutomotiveCommercial BankingConsumer Packaged GoodsCredit UnionC-storeEducationFinanceFinancial InstitutionsFintechGovernment or Public ServicesGroceryHealthcareHospitalsHotelsMediaPharmaRegional BankRestaurantsRetail BankingRetailSoftwareTechnologyTelecommunicationTourismTravel and Hospitality

Location

- Select a value -United StatesChinaAfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntigua & BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire, St Eustatius & SabaBosnia & HerzegovinaBotswanaBrazilBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChannel IslandsChileColombiaComorosCook IslandsCosta RicaCote D'IvoireCroatiaCubaCuracaoCyprusCzech RepublicDemocratic Rep Of The CongoDenmarkDjiboutiDominicaDominican RepublicEast TimorEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFaroe IslandsFijiFinlandFranceGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGrenadaGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNetherlands AntillesNew ZealandNicaraguaNigerNigeriaNorth SudanNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinePanamaPapua New GuineaParaguayPeruPhilippinesPolandPortugalPuerto RicoQatarRepublic Of The CongoRomaniaRussiaRwandaSamoaSan MarinoSao Tome & PrincipeSaudi ArabiaSenegalSerbiaSerbia & MontenegroSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth KoreaSouth SudanSouthwest AfricaSpainSri LankaSt Kitts & NevisSt LuciaSt MaartenSt Vincent & The GrenadinesSurinameSwazilandSwedenSwitzerlandSyriaTajikistanTaiwanTanzaniaThailandTimor-LesteTogoTongaTrinidad & TobagoTunisiaTurkeyTurkmenistanTurks & CaicosUgandaUkraineUnited Arab EmiratesUnited KingdomUruguayUzbekistanVanuatuVatican CityVenezuelaVietnamVirgin Islands, BritishVirgin Islands, U.S.YemenZambiaZimbabwe

Current business challenge?

Yes, I would like to receive future marketing materials from Mastercard

By clicking submit, I am requesting that Mastercard send me information about Mastercard business products and services. I acknowledge and agree that my personal data may be processed in accordance with Mastercard's Privacy Notice and Terms of Use.

Leave this field blank

## Related resources

2023 holiday spend Holiday spending 2023

MASTERCARD ECONOMICS INSTITUTE

Shift to Digital Recovery Insights

Recovery Insights

##### The Shift to Digital

The Covid-19 outbreak has accelerated the digitization of how we work, live and shop. Learn how businesses navigated the shift to digital, how consumers responded, and the spending trends likely to stay in a post-Covid-19 world.

nyc_economy

Blog

##### NYC's Economic Clock

The changing spending patterns in New York City offer valuable insights into the evolving nature of work and its impact on the NYC economy.

hong kong's economic clock tile image

Blog

##### Hong Kong's economic clock

Hong Kong’s late economic reopening leaves restaurants still recovering. Location data shows how hybrid work has reconfigured lunchtime and dinnertime spending.

Contact Mastercard Data & Services:

Learn more about our solutions and your customers

About

What is Data & Services?  Our data advantage  Case studies  Careers  Investor relations  Newsroom

Resources

Articles  Events  Webinars

Industries

Financial services  Consumer goods  Restaurants  Retail banking  Retail  Travel  See all industries

Capabilities

SpendingPulse™  Test & Learn®  See all products

Mastercard Advisors

AI & advanced analytics  Consumer engagement & loyalty  Cyber & enterprise risk  Data & infrastructure  Economic consulting  Future Technology  Payments consulting  Sustainability & Financial Inclusion  Get Started Visit Mastercard.com

© 1994-2024 Mastercard

Manage Cookies