TikTok and Instagram: Using both platforms for ultimate success
It creates a whole new perspective on “influencer marketing” and has brought an in-shop experience to the table, expanding the possibilities in ...
over 1 billion users
If you leverage TikTok's benefits alongside Instagram, which still holds <anchor>over 1 billion users</anchor>, ensuring a holistic audience range, you are in for a treat. Take the budget European airline Ryanair, for example, with 1.5 million followers on TikTok alongside a whopping 794,000 on Instagram (as of January 2022).
50+ Instagram Statistics You Need to Know in 2024
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# Instagram by the Numbers: Stats, Demographics & Fun Facts

Salman AslamMay 30, 2024

## Company Info

Instagram Logo

URL: https://www.instagram.com/

Founded: October 2010

CEO: Kevin Systrom

Headquarters: Menlo Park, CA

Parent Company: Meta

## Quick Instagram Statistics

### Total Number of Monthly Active Instagram Users:

Last updated: 05/30/2024

### Instagram Daily Active Users:

Last updated: 05/30/2024

### Number of Businesses on Instagram

Last updated: 05/30/2024

### Total Percentage of Instagram Accounts with 1m Followers:

Last updated: 05/30/2024

### Instagram Demographics:

- 49.4% of all Instagram users are female while 50.6% are male.
- 30.6% of Instagram users are 25-34 years old.
- 31.7% of Instagram users are 18-24 years old.
- 2.9% of Instagram users are 65+ years old.
- The top three countries with the highest number of Instagram users are India (388.3 million), the United States (168.75 million), and Brazil (137.15 million). ( DataReportal)
- 87% of Instagram users are outside the U.S.
- 24.81% of the 8.06 billion world population uses Instagram monthly.
- 73% of U.S. teens say Instagram is the best way for brands to reach them about new products or promotions.
- Instagram users spend an average of 33 minutes per day or 16.5 hours per month on the platform. ( source)

#### Number of Instagram Monthly Active Users:

Year

Number of monthly users (In millions)

2013

150

2014

300

2015

400

2016

600

2017

800

2018

1000

2019

1000*

2020

1000*

2021

2000

2022

2000

2023

2400

2024

2000

*No official figures reported

### Instagram for Business:

- Annual Instagram advertising revenue is projected to reach around $71 billion in 2024.
- 44% of surveyed active users turn to Instagram weekly for shopping.
- There are more than 65 million active influencers on Instagram.
- Influencer marketing takes up more than half of the marketing budget for 17% of marketers.
- 1/3 of the most viewed stories are from businesses.
- 15.1% of Influencers use Instagram Stories for sponsored campaigns.
- 25% of sponsored posts on Instagram are fashion-related.
- The average engagement rate for Instagram business profile posts is 0.65%.

### Instagram’s Influencer Statistics:

- Christiano Ronaldo is the most followed individual on Instagram with 630 million followers.
- Instagram is the most popular influencer marketing platform in 2023, used by 76% of marketers.
- 54% of all influencers on Instagram are nano-influencers, while 33% are micro-influencers.
- 37% of Instagram users interact with influencers.
- The most expensive Instagram influencer by average post cost is Cristiano Ronaldo who charges $3.23 million per post.
- Picture posts (78%) and Stories (73%) are viewed as the most successful kinds of content by people who engage in shopping from influencers.

## Fun Facts

- Nearly half of Instagram users say they use Instagram to shop weekly.
- The most liked photo on Instagram is a photo of a Lionel Messi with almost 75.5 million likes.
- Around 1.3 billion photos are shared on Instagram every day.
- Only 3.6% of Instagram accounts are verified.
- 50% of Instagram users use explore page every month.
- Posts with a location tag get 79% more engagement.
- Posts with at least one hashtag average 12.6% more engagement.
- The best times to post on Instagram are Wednesdays between 9 am and 4 pm, or Fridays at 11 am. ( Sprout Social)
- More than half of Instagram captions & comments contain Emojis.
- Instagram videos get over 2 times more engagement than Instagram photos.
- Video posts on Instagram typically receive 3.15 times more likes than image posts. ( Mention)
- The most popular hashtag on Instagram is #Love (2.1B).
- Pizza is the most Instagrammed food globally, followed by Sushi.
- Nano-influencers (500-5k followers) make an average of $114 per video post on Instagram, compared with $100 for an image post and $43 for a story.
- 68% of people come to Instagram to interact with creators.
- There were 5 million uploaded videos within the first 24 hours after Instagram announced the video feature in 2013.

Note: Please link back to omnicoreagency.com and this page when you reference/quote the statistic.

Photo Credit: Unsplash



Salman Aslam

Salman Aslam is the Managing Director at Omnicore, a leading Healthcare Digital Advertising & Marketing Agency helping clients across the globe. You can follow him on Twitter for tweets and rants about the latest news, tips, and advice on digital marketing.

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