Angebot Nachfrage Diagramme: Überblick | Lucidchart Blog
Was ist eine Angebotskurve? Wenn die Nachfrage von den Verbrauchern bestimmt wird, dann wird das Gesetz des Angebots von den Herstellern und Verkäufern und ...
15.000 Menschen
Panasonic lieferte eine begrenzte Anzahl von Geräten, die in Massenproduktion hergestellt wurden, an einige Geschäfte an der Westküste. Eines dieser Geschäfte, Dow Stereo/Video in San Diego, meldete, dass am ersten Wochenende  <anchor>15.000 Menschen</anchor> das Geschäft besuchten. Der Bestand von Dow von 30 Geräten war schnell ausverkauft.
HDTV: High Definition, High in Price - The New York Times
Technology|HDTV: High Definition, High in Price

https://www.nytimes.com/1998/08/20/technology/hdtv-high-definition-high-in-price.html

- Share full article

Advertisement

You have a preview view of this article while we are checking your access. When we have confirmed access, the full article content will load.

Supported by

# HDTV: High Definition, High in Price

- Share full article

- Aug. 20, 1998

See the article in its original context from

TimesMachine is an exclusive benefit for home delivery and digital subscribers.

AFTER more than a decade of research and political debate, most of the world's consumer-electronics manufacturers have announced their plans and prices for the new high-definition television sets that go on sale in September. And talk about sticker shock: the least expensive ones will cost $8,000.

Early last year, when manufacturers were lobbying the Federal Communications Commission to pass the digital-television rules, several major companies, including Thomson and Zenith, said the first high-definition sets would cost $1,000 to $1,500 more than conventional high-end projection sets. That estimate would have placed even the most expensive high-definition models at $4,000 and $5,000. So what happened?

Manufacturers say some of the components used to build these sets cost more than they had anticipated. ''The cost of the display has grown exponentially,'' said James Meyer, head of Thomson Multimedia's American operation. Thomson, a French company that makes RCA, GE and Proscan models, is the largest manufacturer of televisions in the United States.

While Mr. Meyer cited the display component, some people in the industry said that high-resolution video displays -- the optical components that produce a picture -- have been manufactured for years. ''It's a mature technology, fairly well known and understood from a science and engineering standpoint,'' said Robert Perry, director of marketing for Mitsubishi Consumer Electronics.

But Ed Milbourn, a senior Thomson executive, said his company had not been fully aware of the premium it would have to pay for the high-definition optics used in mass-market televisions. Until now, this equipment was used only in high-end projection TV's that cost $20,000 or more.

''We'd never made a high-definition optical system before,'' Mr. Milbourn said.

''It was really difficult to get an accurate estimate early on,'' said John Taylor, a spokesman for Zenith, discussing the price.

Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.

Thank you for your patience while we verify access.

Already a subscriber? Log in.

Advertisement

## Site Index

## Site Information Navigation