How to Start a Tech Company in 9 Steps - Codica
Develop a tech product with a validated idea. Test it with an early product version, secure funding, promote your startup, and focus on continuous improvement ...
product discovery
At Codica, we recommend you conduct a <anchor>product discovery</anchor>. At these sessions, we will thoroughly analyze your idea and decide on the best way to implement it. With Codica, you can easily start a tech company without tech background. The key reasons to hold product discovery sessions are the following:
Product Discovery Services | Codica
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# Product Discovery  Services

Make your product exceptional and avoid risks from the start.

## What is product discovery?

The product discovery is the first step of custom software development. At this phase, we perform complex research and analysis of the client’s idea to develop a solution that meets all their needs. The discovery sessions reveal all the software’s strong and weak points at the earliest stage. With product discovery services, our clients will be able to reduce risks, increase efficiency, minimize development costs, and avoid rework.

### Minimize risks

Statistics show that 90% of startups fail. In-depth research of the target audience, their pains, and their goals will help avoid building a failed product.

### Save costs

Our experts will help you define the most efficient way to solve your users’ needs, remove unnecessary features and keep development costs low.

### Make informed decisions

You will know the exact budget and timeframe you will need to build your initial product and can decide whether you want to proceed or not.

## We bring expertise across different industries

During our work in software development for various industries, we have accumulated vast experience. We are glad to share it with our clients. Our experts consult clients in every product development phase, keeping all processes transparent. So, the clients receive the product they expect to get.

### Online marketplaces

Empowered with enhanced user experiences.

### eCommerce

Captivating eCommerce marketplaces that drive conversions.

### Travel

Visually appealing and seamless online travel solutions.

### Automotive

Efficient apps for the vehicle sale and rental business.

### Insurance

Reliable and secure insurance marketplace apps.

### Recruiting

Top marketplace software that enhances the recruitment experience.

### Rental

Quality rental marketplace development to win the market.

### Media

Visually appealing media marketplaces that attract users.

### Healthcare

Innovative healthcare apps that bring profit and enhance patient care.

## A strong foundation for your future product

Dealing with numerous startups we defined how important it is to create a solution that faces the real needs of the final users. Thus, during the product discovery stage, our priority is to reveal the unique value chain that the platform delivers.

To achieve that, our business analysts define a bunch of features that aim for the specific and direct needs of your customers. Then, experts transform these features in a UX prototype and specification.

For a software project, the discovery process gives a good overview of the functionality. Also, it enables us to adjust the estimation to a specific timeframe or budget in case there are particular measurements.

Therefore, after product discovery sessions with the Codica team, you will be fully armed on your way to building a successful product.

After the project discovery phase is complete, the next step is building a minimum viable product (MVP), which will help test your idea with real users.













Dmytro

CEO & Founder at Codica

“They say that a product well started is a product half built. With the product discovery phase, we will help you get your project right from the start, validate your business idea and avoid failure.

Our expert team will analyze your idea and the problem you want to solve with your product and define the most efficient and cost-effective way to build it. Thanks to this approach, you will be able to make informed decisions right from the start and thus minimize risks.”

## What happens during the product discovery stage with Codica?

The product discovery stage consists of several sessions (on-site or remote), during which our team will deeply dive into your business idea and the users’ problem you want to solve. The number of sessions varies depending on the project’s complexity. Here’s what we will do during and after product discovery sessions:









- Explore the subject area and business idea
- Analyze the problem our client wants to solve
- Provide project cost and time estimate
- Discuss expected challenges and suggest high-level solutions
- Define priorities and identify bottlenecks
- Suggest the initial product features and form project scope
- Define the best technology stack
- Perform UX research and create prototypes
- Form project documentation

## Why does your project need product discovery service?

Our experience shows that the project discovery approach works best for entrepreneurs who only have an idea of a product and want to:

### Avoid unnecessary risks

### Minimize development cost

### Build a product that fits the market

### Stand out from the competition

### Make informed decisions

### Know what features to include in MVP

### Minimize the possibility of failure

### Get expert advice and avoid rework

### Address real users’ needs

### Know the exact budget needed

### Do you have a product idea?

We will help you validate it and make informed decisions.

## Our product discovery process

The knowledge and insights arising during our expert product discovery sessions will assist you in ensuring consistency and the high quality of your software product.

1

### Assess initial idea

This phase helps our experts align with the client’s aims and meet expectations.

2

### Establish success metrics

Here, we define the main pain points of the solution to prioritize features.

3

### Define the feature set

We determine the main features and create a usability test of them.

4

### Create a proof of concept

At the proof of concept phase we start building the project’s architecture.

5

### Build prototypes

We transform the wireframes into user interface mockups to validate the market response.

6

### Validate the project

We use the functional prototype and guidelines to validate the product with real users.

Our development process | Codica

## Product discovery process overview

Any product idea is a hypothesis worth testing before investing in full-fledged development. We treat every hypothesis with due care so that you get a product your customers love.





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## Who is involved in product discovery sessions?

To achieve the goals of the project discovery phase, both the Codica team and customer representatives take part in the sessions. Active involvement from the client side is essential to success. Below we have listed the main product discovery roles.

From the customer side:

Stakeholders

During the product discovery stage, stakeholders represent the client’s team and deliver their business idea to a software company. They provide as much information about the future product as possible. This will help Codica experts to analyze the idea, evaluate risks and suggest the best solution.

Here’s an example of the details we may need from your side: the product goals, its target audience, what user needs it should cover, your expectations and requirements within a project, etc.

If you have ready requirements documentation, target audience research, wireframes, or prototypes - please provide them as well. The more information we have from the start, the quicker we can evaluate your idea and suggest solutions and cost estimates.





From the Codica team:

Business Analysts / Product Managers

Product Managers collect, analyze and structure the input data from clients.

They apply their domain expertise to research and help evaluate the business idea. Thus, they provide a list of must-have functionality for the primary product. Next, they list epics and user stories and form the project scope that will be transformed into an estimate for the client.

Product Managers also facilitate the discussion process between the client representatives and Codica team members. PMs also make sure the goals of the project discovery phase are met.





UX/UI Designers

Web designers elaborate and discuss the product idea and what user problem it should solve.

They conduct thorough UX research and analyze the target audience, existing competitors, and their products.

This information will allow UX/UI designers to build wireframes and clickable prototypes to show user flow and features of your future product.





Software Architects

Architects are responsible for technical solutions.

They analyze the existing documentation or requirements, the product functionality, and possible future load. Software architects also make sure that the designed business logic is feasible within the development process.

Finally, technical experts offer the best architectural solution and technical stack to deliver the product quickly.





## Featured project

PlanMyKids is a service marketplace where parents can plan and book kids’ activities nearby. The platform offers a simple solution that connects parents with after-school programs and camps.

Results

Ensured great user experience on both desktop and smartphone with a PWA.

Delivered a scalable MVP on time and below budget.





“Working with the Codica team has been a great experience. All the value we thought they would provide during the selection process was met during the delivery.

Our team spent a good time working with a parent focus group to narrow down our MVP features which Codica brought to life through prototypes. When we got too ambitious with features, Codica team helped ground us with reminders of our MVP goals.

In the end Codica delivered our marketplace MVP under budget, which for a bootstrapped company was important.”



David Watkins

Founder of PlanMyKids

  
  


## Project discovery results: what deliverables you will get

Once the project discovery stage is over, you will receive a set of deliverables prepared by the Codica team. These artifacts will help you make the right decisions about your future product.

### Clickable prototypes

One of the product discovery methods is in-depth UX research. As a result, we deliver a set of clickable prototypes for the main pages that represent real application user flow and functionality.

### Time and cost estimation

This is one of the main project discovery deliverables; you will receive a detailed estimate divided by features and services specified in hours, including the price for the whole project development process.

### List of priority features

Our team will analyze your business goals. Applying our domain expertise, we suggest a set of recommended functionality to launch your product and create a list of prioritized features.

### Recommendations on team composition

Based on the project time estimate and release goals. We will offer suitable team composition: backend, frontend developers, project managers, business analysts, UX/UI designers, QA, and DevOps engineers.

### Technical stack and architecture

Our architects will analyze your project requirements and will offer the best suitable tech stack to meet your product’s potential future needs fully.

### Product specification

This is a high-level structured document that outlines key product requirements and lists other important details which are crucial for building a successful project.

### How can you validate your idea and save costs?

Start your project right with a product discovery stage.

## Success stories

## Why choose Codica for a new product discovery

### Expert recommendations

We have already delivered numerous products for businesses like yours. So we will help clearly define your potential user problems and how your product can solve them.

### Avoid unnecessary expenses

Detailed analysis of your idea will help offer the smallest set of required features to test your idea with no considerable investment.

### Speed up the development process

Launching to market quickly is vital to outpace competitors. Proper planning will help avoid unnecessary actions and time wasted making features your users have no interest in.

### Clear deliverables and no obligations

We have a standard set of deliverables clearly defined at the beginning. These project discovery results, such as documents and design, can be used by any development team.

### Enthusiastic team that cares

We are a result-oriented team that applies deep domain expertise to advise on the best solution for your product goals. We will help you achieve them with a minimum budget.

### Answers to all your questions

Are you unsure how to proceed with your idea after the project discovery phase? We will provide you with the time and cost estimation. So you can make informed product decisions.

## Our achievements

Our expertise in web development is confirmed by ratings and research companies.

## Our clients say

Genuine feedback from our clients is precious to us and inspires further progress. We invite you to explore the transformative business experiences of people who entrusted their projects to Codica.





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“Coming from a gym environment, I had no idea how to build, create, and develop an app. Everything I needed to do was explained to me in layman’s terms. I was always up to date with where they were at on the project itself, which I found really helpful.”

Richard Gunter

Icon location | CodicaIsrael

Founder of Impact Personal Training

Clutch Rating | Codica

Background sub line | Codica

## Looking for a reliable product discovery company?





What’s next?

- 1. We will contact you within 24 hours to discuss the next steps.
- 2. In the meantime, you can check our Case Studies and Blog.
- 3. We will sign the NDA if required and start the project discussion.
- 4. We will schedule sessions for the product discovery stage with our company’s experts, who will analyze your requirements and suggest the best ways to bring your idea to life.

## FAQ

What is product discovery?

Product discovery is the first stage of solution development. This stage intends to collect information about the project to define its vision, aims, and scope.

How much time does the product discovery take?

The time depends on many factors. Usually, this stage lasts from several weeks to several months. This time can vary depending on the complexity of the project you need to discover.

What problems can solve the product discovery service?

The project discovery sessions help you validate your business ideas and assess the value you can bring to customers. This saves you from unnecessary costs and effort spent on building extra features.

What is the price for product discovery services?

The charge can vary depending on the complexity of your future solution, the region of your contractor, the hourly rates of the development team, etc. In Ukraine, the average price is about $5,000-$20,000.

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