The Winter 2023/2024 Fashion Trends That Really Matter
For 2024, scale, form or texture are often exaggerated, but a very plain iteration will look just as current. In short, a good clutch will add ...
best new-in buys
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the <anchor>best new-in buys</anchor>. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
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# I'm an Editor Who's Hard to Impress—9 New Pieces That Get a Yes From Me

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Maxine Eggenberger

last updated 14 August 2024

A selection of chic new-in shopping selects from fashion editor Maxine Eggenberger

I might be a fashion editor, but it might surprise you to learn that I don't shop a whole lot. I know what you're thinking; Isn't that counterintuitive? I liken it to my friend who's a baker and doesn't eat much cake. It's not that you don't enjoy it—the opposite, in fact. The difference is that you don't indulge in it for the sake of it.

For the last 10 years or so, fashion has been my livelihood and my greatest passion. I preview collections before they're released, analyse the runways to pick out the need-to-know trends and scour new-in sections daily, all to bring you the very best that fashion has to offer. As a result, I've become very particular when shopping for myself. For one thing, I have to be in the right mood to shop. Shopping is a big part of my job, which can make doing it on my own time a chore. I also have to be willing to part with some cash. (I was raised to be very money-conscious.) Plus, my increased exposure to fashion means my taste has become all the more specific—something has to really impress me before I'm willing to invest in it. I'm picky, and I don't care who knows it!

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That's not to say that everything I buy is an investment—at least, not in terms of cost. I love the high street, and in Britain, we have access to some of the best affordable brands in the world. Although I shop from it, I do so mindfully. And I apply that same mentality to any high-end purchases I'm considering. In the past, I've been swayed into purchasing on name alone, but in my tenure at Who What Wear, I've developed a thicker skin for designer pieces, which allows me to look past the gilded embossing and instead see the piece for what it is and determine whether it's actually worth it.

As you can see, I'm very particular about the clothes I wear, the story they tell, and the impact they have on my life. So why not share my shopping picks with you? These are pieces even a perfectionist can't find fault with. I hope you find something you like and can see yourself wearing for a long time.

## See the Shopping Picks That Have Impressed Me

Never Fully Dressed

Black and Cream Monika Dress

£149

I fell in love with the mini version of this dress this summer. Now, I'm considering investing in the midi style for one of my London Fashion Week looks.

H&M

Napped Crossbody Bag

£28

This new H&M bag really has no business looking as expensive as it does for the price. I'm floored.

ZARA

Leather Jacket

£229

Up your jacket game with this incredibly chic leather style.

D. Louise

Tennis Necklace

£80

I've seen this brand all over Instagram and now, its best-selling tennis necklace is back in stock. If that's not a sign I don't know what is.

& Other Stories

Embellished Slingback Pumps

£125

These give a good impression of the Miu Miu shoes I've had my eye on for months.

STELLA MCCARTNEY

Ribbed-Knit Cardigan

£1450

And the award for the best cardigan of 2024 definitely needs to go to Stella McCartney. Between the flared sleeves, thick ribbed knit and gold buttons, I have no notes on how it could be improved upon.

Reformation

Vivi Top

£188

My daily uniform consists of jeans and blouses or shirts. This is the prettiest I've seen of the latter in a long while.

THE FRANKIE SHOP

Piper Pleated Twill Wide-Leg Pants

£228

Frankie Shop's tailoring is unrivalled in my eyes, and it's latest drop of pre-autumn pieces looks as good as the brand ever has.

Massimo Dutti

Flared Grey Midi Skirt

£90

I'm a sucker for a skirt co-ord, and Massimo Dutti's tie-front top and A-line skirt combination is next on my wish list.

## See Pieces From My Previous Edits

RIXO

Neroni Dress

£275

This is the prettiest white dress on the market right now, hands down.

With Nothing Underneath

The Boyfriend Shirt in Linen Grapefruit Pink

£110

With Nothing Underneath's shirts are legendary—this brand-new pink shade is all I can think about wearing, as are the matching boxer shorts (£60).

Massimo Dutti

Woven Leather Bag

£169

I've seen so many stylish people carrying this on their holidays; now I have one on order.

& Other Stories

Belted Patch-Pocket Jacket

£145

It's never too early to be thinking about jackets, and I know this style will come in handy every season.

H&M

Flared Cotton Mini Skirt

£33

I'm not usually a miniskirt person, but this flippy style from H&M has won me over. It also comes in white, which I'm just as tempted by.

Whistles

Mila Linen Blend Waistcoat

£109

This bestselling waistcoat is back in this gorgeous and rich-looking chocolate brown.

A.EMERY

Suvi Suede Sandals

£140

There's a gap in my shoe collection for a pair of simple yet colourful sandals.

Free People

Aelia Drop-Waist Midi

£98

Free People always delivers when it comes to throw-on dresses; this style is already in my basket.

MERIT Beauty

The Evening Set

$112

Free with any purchase over £100, beauty brand Merit's bag collaboration with chic fashion label Tove is too good to miss. I advise investing in Great Skin (£40), the Clean Lash mascara (£28) and the Bronze Balm (£32) to get to that total.

RIXO

Patsy Dress in Ivory

£255

I have a soft spot for white dresses, and although I told myself I didn't need to buy another this summer, this new-in Rixo style feels to special to ignore. It also comes in Rixo's extended size range, which spans 6-20.

A.EMERY

Shel Lace-Up Leather Thong Sandals

£180

A.Emery sandals are especially popular this summer and I can see why. Although the brand ticks off classic colours of black and tan, it's this burgundy pair that I can't stop thinking about.

Mango

Floral Earrings

£18

To me, nothing says "summer" quite like a floaty dress styled only with bold, gold earrings. This Mango pair nail the statement-making brief.

M&S Collection

Linen Rich Tailored Waistcoat

£35

M&S is incredibly strong this season—this linen waistcoat is one of the best pieces I've seen in the collection.

M&S Collection

Linen Rich Pleat Front Straight Leg Trousers

£35

I'm tempted to buy the full suit to wear to a late summer wedding.

MATTEAU

Floral-Print Cotton Mini Dress

£395

Owning a Matteau dress has long on my list of fashion goals and, this summer, I'm eyeing this ditsy floral mini.

Arket

Leather-Detailed Straw Bag

£119

Of all the straw bags out there right now (and trust me when I say there's a lot of them) this one has to be the best. Between its size and slouchy silhouette, it looks so elegant hanging from a shoulder.

AWAY THAT DAY SWIMWEAR

Cannes Top in Black and Ivory

£125

Being a 32G, to say I find it hard to hunt down swimwear that makes me look and feel good simultaneously is an understatement. However, Away That Day's Cannes top combines decent support with incredibly chic design.

Sézane

Medea Dress

£220

So little time, so many excellent dresses! This satin midi will work perfectly for more formal occasions such as weddings just as it will worn with flat sandals for dinner on the beach when on holiday.

Arket

Linen Blend Skirt

£87

I've been thinking about this co-ord nonstop since I saw it in Arket's new arrivals this week; it reminds me of the pairing Sofia Richie-Grainge wore in the run up to her wedding.

H&M

Linen-Blend Bomber Jacket

£45

I've been on the hunt for a chic, lightweight jacket that can see me though the spring. I've just found it.

SAVETTE

Tondo Small Suede Shoulder Bag

£1235

A Savette bag is high, high up on my wish list right now. This brown suede style is nothing short of beautiful.

COS

Straight-Leg Silk Trousers

£155

Dress down with a vest top and slider sandals or elevate with a camisole and heels.

& Other Stories

Soft Block-Heel Pumps

£120

The mesh shoe trend has transitioned from flats to block heels, which I may even prefer! This & Other Stories pair also come in black.

Dissh

Carter Black Linen Midi Dress

£180

Australian brand Dissh always peaks in popularity in the summer months, and its 2024 collection might just be the strongest I've ever seen from the label. Expect to see it everywhere this month onwards.

THE ROW

Attica Oversized Cotton Shirt

£1070

Anything from The Row is a luxury but this shirt, in its very elegant pink hue, feels extra special.

Mejuri

Gold Pearl Drop Earrings Mejuri

£98

There's no outfit these won't make feel put together.

Longchamp

Le Pliage Original Medium Travel Bag in Black

£150

I have a few mini getaways planned this summer, so I think it's about time I invested in Longchamp's iconic Le Pliage travel bag.

& Other Stories

Satin Drawstring Trousers

£77

Silky trousers are having a moment; this chocolate-brown pair feel especially luxury.

Anthropologie

Gold-Plated All Over Pearl Necklace

£48

I have a simple slip dress I want to wear to a wedding next month. This necklace will make it look the pretty part.

Prada

Square-Toe Satin Mules

£820

I've been losing sleep over Prada's satin mules; thankfully the black iteration I want is finally back in stock.

H&M

Textured-Knit Cardigan

£45

I wear cardigans and jeans almost daily, so I know I'll get more than enough wear out of H&M's new khaki style.

ZARA

Suede Crossbody Bag

£159

I stopped in my tracks when I saw this bag in my local Zara store this week; it's perhaps the best the brand has ever done.

Reformation

Balia Linen Dress

£298

Now that spring feels as if it's finally underway, I have the sudden urge to invest in a new dress from one of my favourite brands, Reformation. This style is the one.

DRIES VAN NOTEN

Belted Twill Jacket

£1275

Just think how chic this will look with leggings, wide-leg trousers and jeans. Talk about versatile.

COS

Elasticated Midi Skirt

£85

An easy skirt to dress up or down. For my first look, I'm thinking a Breton long-sleeve top, tan blazer and slingbacks.

Mango

Cropped Jacket with Pockets

£100

Skirt suits were big on the LFW runways for autumn/winter 2024—I'm planning on being months ahead of the trend with Mango's version.

Mango

Pleated Mini-Skirt

£60

I already get so much wear out of the pleated miniskirt I already own, so I know this will be a wise wardrobe investment.

Celine

Medium Tilly Leather Shoulder Bag in Shiny Calfskin

£1750

I haven't been able to stop thinking about this gorgeous shoulder bag since I saw it at the Celine press day.

ZARA

Block Heel Slingback Shoes

£50

Zara constantly delivers on the affordable shoe front—this pair is next on my list.

LIÉ STUDIO

Elly Gold-Plated Necklace

£400

I've wanted to invest in a piece from Lié Studio for so long. It has to be this Instagram-famous necklace.

McLaren x Reiss

F1 Wool Blend Leather Patch Varsity Bomber Jacket

£368

I'm not just an F1 girlie, I'm a McLaren girlie (go Norris!) and I audibly gasped when I saw Reiss's partnership with the brand. Finally merch that doesn't scrimp on style but actually looks chicer than 90% of my wardrobe. This bomber will be mine.

& Other Stories

Leather Scarf

£65

The perfect finishing touch to any transeasonal outfit.

Hush

Bronte Cross Front Knit Jumper

£89

This beautiful jumper also comes in black. Naturally I want both.

Dôen

Quinn Tie-Detailed Shirred Organic Cotton-Poplin Midi Dress

£286

I've already found my dream spring dress courtesy of Dôen.

Liberowe

Velvet-Trimmed Wool Coat

£2000

This coat feels special on every level and comes courtesy of one of my favourite brands for 2024.

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Maxine Eggenberger

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Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.

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