Video SEO: The Ultimate Guide to Boost Your Website's Ranking ...
Adding video to your website can drastically improve your SEO efforts and drive more people to your website.
you become an authority
If your potential customer has questions about your brand, services, products, or industry, then answering these questions will educate and empower them when making their purchasing decision. If you answer their questions continuously, <anchor>you become an authority</anchor> and gain credibility because of the value you provide. The search engines see this and start to boost your pages even more. Consider a Q&A video or a demonstration of your products in action for your product pages. You can also use video on educational pages like your blog to provide an alternative to reading long text. (Note the video at the top of the page on this article—we’re doing just that!)
How Video Can Help You Build Relationships and Trust With Your Customers - Lemonlight
# Blog

# How Video Can Help You Build Relationships and Trust With Your Customers

May 5, 20170 min read33

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Taking a leap into your own entrepreneurial endeavor is hard. Bringing a legitimately great idea to life when no one knows who you are or why he or she should believe your claims about what you’re offering can be even harder.

If it’s any consolation, I’ve dealt with this issue myself; even serial entrepreneurs face this same dilemma each time they strike out on new ventures. Today, I make a living helping people take their businesses from unknown to renowned using well-crafted videos as a catalyst.

Why video? Well, it’s everywhere, and people are ravenously consuming it. In fact, by 2019, video will comprise 82 percent of all internet traffic, according to Cisco. What’s more, a recently published report by Wyzowl found that 97 percent of businesses that produced explainer videos to draw in customers said those same videos increased users’ comprehension of their services or products.

Showing consumers what your business is all about is important, but videos are also critical to building trust and illustrating why potential customers should want to do business with you.

Read the full article here.

Picture of Hope Horner

#### Hope Horner

Hope is the CEO and Founder of Lemonlight. With a passion for entrepreneurship and a deep understanding of the digital landscape, she has transformed Lemonlight into a trusted name in the production industry, empowering brands and agencies to connect with their audiences through compelling video content.

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## A Decade of Stories: Pioneering Video Production Across Industries

The journey of Lemonlight began with a vision that was both ambitious and deeply needed in the marketplace. From our humble beginnings in a small bedroom in 2014, our mission was clear: to revolutionize video production, making video content accessible for brands of all sizes.

Three individuals posing together with smiles at an event with sponsor banners in the background.

This vision was born out of a realization that while the demand for digital advertising solutions—particularly in video—was skyrocketing, small and medium-sized businesses were significantly underserved. The statistics were compelling, with predictions that 74% of all internet traffic would be video by 2017, and evidence that video significantly boosted engagement rates in marketing communications. Yet, the costs and logistics of video production were prohibitive for most, averaging $300,000 for a 30-second commercial.

Our approach— offering transparent, predetermined video packages—was revolutionary at the time. It allowed clients to choose a price point they were comfortable with, breaking down the barriers that had kept high-quality video out of reach for so many. Over time, this approach evolved into robust content packages that worked for brands of all sizes. As video content became more important across all industries, brands rushed to figure out how to get more.

Witnessing the success of our early clients, particularly the mom-and-pop shops that had previously thought high-quality video content was beyond their reach, was among the most rewarding experiences of our journey. Their stories of increased engagement, boosted sales, and enhanced brand recognition validated our belief in the power of accessible video content. These successes not only propelled our growth but the growth of our early clients as well.

Since then, Lemonlight has matured from a small startup to a leader in the video production industry. This journey over the last ten years has been marked by our commitment to innovation and quality, overcoming early challenges related to production costs and logistics.

We realized that by streamlining the full production cycle, from pre-production to post-production, we could produce high-quality content more affordably, democratizing video production for all.

As our reach expanded, enabling us to shoot anywhere in the country, our approach began to resonate with larger brands too. But unlike many companies that adjust their pricing based on the client’s profile, we maintained our integrity by offering consistent pricing structures. This meant that larger clients were not paying a premium for our services; instead, they were selecting more comprehensive packages that met their expansive needs. Today, we’re happy to work with some of the largest brands in the world, including Disney, Amazon, Walmart, Google, Lego, Netflix, and more. Our commitment to providing equal access to top-tier video production services, regardless of a client’s size or industry, sets us apart and remains a cornerstone of our appeal today.

It’s impossible to reflect on Lemonlight’s success over the past decade without highlighting the unparalleled role of our team’s creativity and expert dedication to storytelling. This human touch has not only built the foundation of our business but has fostered deep, lasting relationships with our clients and each other. Our team’s ability to bring stories to life, to encapsulate the essence of a brand within a few moments of video, has been instrumental in driving our success. This commitment to understanding each client’s unique narrative allows Lemonlight to consistently deliver content that resonates with audiences and elevates brands worldwide.

The next phase of Lemonlight will be to invest more heavily in technology to match our proven know-how in storytelling. We recently introduced the Lemonlight Platform, furthering our commitment to streamlining video production while enhancing quality and efficiency. This cutting-edge platform, integrated with AI, is designed not to replace our invaluable team but to amplify their capabilities. By automating the generation of pre-production documents in mere seconds, the platform allows our team—and our clients—to dedicate more time to the creative and human-centric aspects of storytelling that make our content so compelling. This technology has already revolutionized our workflow, speeding up the production process by over 40% and marking a significant leap forward for the industry.

Although still in its early stages, The Lemonlight Platform enables us to continue pushing the boundaries of what is possible in video production. We’re constantly exploring new technologies to ensure that our services mature and adapt to meet the highest standards of excellence and efficiency. This is particularly true when it comes to AI, where advancements are rapidly transforming the way video content is created and consumed. For example, text-to-video AI models like Sora will be a game changer for video creation, and we’re excited about how we can integrate similar models into our platform for seamless b-roll and additional visuals that enrich the depth and quality of our content without detracting from our expertise.

So, as we reflect on the remarkable journey of the past decade, I invite our dedicated employees, valued clients, and future clients to join us in celebrating Lemonlight’s achievements. Your trust, hard work, and commitment have been the key to our success. Together, we have not only reached significant milestones but have also paved the way for a future filled with even greater opportunities. The future of video production is bright, and with the ongoing evolution of the Lemonlight Platform, we’re sure to remain at the forefront of this dynamic industry.

Whether you’re interested in exploring the capabilities of our platform, eager to start a new project, or simply wish to learn more about our services and how we can help bring your story to life, we invite you to reach out. Let’s create something extraordinary together.

Here’s to the next ten years and beyond!

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