These are officially the biggest autumn/winter 2024 trends
Of all the Y2K trends to make a comeback, waist belts are the latest and possibly the easiest to incorporate into your day-to-day wardrobe. (Not ...
'70s
No surprise, the French design house led the charge with its signature aesthetic, the collection Chemena Kamali’s debut at the helm. Chanel, Zimmermann, Giambattista Valli and Conner Ives also got the free and undone memo. The key takeaway: this is a modern version of the trend rooted in its <anchor>'70s</anchor> origins, rather than the more is more (more frills, more ruffles, more layers, more accessories) vibe à la Mary Kate and Ashley Olsen or Serena van der Woodsen in the '00s.
70s fashion inspo is a huge trend to shop for SS23
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# 70s fashion trends are taking over for SS23 and we’ve got all the inspo you need

We’re looking to OG 1970s style icons from Diana Ross to Jackie Kennedy

70s fashion[pinterest](//pinterest.com/pin/create/button/?url=https://www.cosmopolitan.com/uk/fashion/style/a43440957/70s-fashion/&description=- CosmopolitanUK&media=https://hips.hearstapps.com/hmg-prod/images/70s-fashion-642c5101850e7.png?resize=1600:*)

Getty Images

Whether or not you’ve been binge-watching Daisy Jones & the Six (guilty) since its release earlier this month, it’s no secret that '70s fashion is having something of a moment… again. 50 years on, it seems the decade responsible for creating so many different trends and style tribes is never really out of fashion. Or, at least not for long. And this season is no different, with many of the key identifiers of 1970s fashion spotted on the SS23 runways and available to shop on the high street today. Plus, with searches for '70s fashion ideas' increasing by 140% recently, we reckon it’s set to stick around for a while, so definitely a trend worth bookmarking.

As a '90s baby, the Y2K trend is simply not for me. Low-slung waists trigger PTSD from the first time around and I find the '80s a tad too much, leaving me with the '70s. Luckily, I love the fashion from the '70s decade and my wardrobe is already brimming with the era's favourite styles.

70s fashion diana ross[pinterest](//pinterest.com/pin/create/button/?url=https://www.cosmopolitan.com/uk/fashion/style/a43440957/70s-fashion/&description=- CosmopolitanUK&media=https://hips.hearstapps.com/hmg-prod/images/70s-fashion-diana-ross-642460fd6e104.png?resize=1600:*)

Michael Ochs Archives / Stringer//Getty Images

70s fashion farrah fawcett[pinterest](//pinterest.com/pin/create/button/?url=https://www.cosmopolitan.com/uk/fashion/style/a43440957/70s-fashion/&description=- CosmopolitanUK&media=https://hips.hearstapps.com/hmg-prod/images/70s-fashion-farrah-fawcett-642461f1864f3.jpg?resize=1600:*)

ABC Photo Archives//Getty Images

While there’s plenty of inspo for '70s fashion around at the moment (seriously, we’d give anything for Riley Keough or Suki Waterhouse’s characters' wardrobes), you can’t beat going straight to the source.

The likes of Diana Ross, Cher, and Bianca Jagger all brought the glamour in sequins, feathers, halter necks, and lamé . It was, after all, the heyday of New York’s Studio 54, the disco nightclub that opened in 1977 and became synonymous with its star-studded celebrity guest list.

70s fashion cher[pinterest](//pinterest.com/pin/create/button/?url=https://www.cosmopolitan.com/uk/fashion/style/a43440957/70s-fashion/&description=- CosmopolitanUK&media=https://hips.hearstapps.com/hmg-prod/images/70s-fashion-cher-6424614d4fa02.png?resize=1600:*)

Darlene Hammond//Getty Images

Stevie Nicks, Farrah Fawcett, and Jane Birkin all represented a much more bohemian aesthetic. From handkerchief hemmed peasant dresses to flared jeans and crochet, neutral colour palettes were in abundance contrasted against psychedelic prints and patchwork. Not to mention textures including corduroy, velvet, and denim.

70s fashion stevie nicks[pinterest](//pinterest.com/pin/create/button/?url=https://www.cosmopolitan.com/uk/fashion/style/a43440957/70s-fashion/&description=- CosmopolitanUK&media=https://hips.hearstapps.com/hmg-prod/images/70s-fashion-stevie-nicks-642461d259f72.jpg?resize=1600:*)

Fin Costello//Getty Images

70s fashion[pinterest](//pinterest.com/pin/create/button/?url=https://www.cosmopolitan.com/uk/fashion/style/a43440957/70s-fashion/&description=- CosmopolitanUK&media=https://hips.hearstapps.com/hmg-prod/images/70s-fashion-flares-642465866bca1.png?resize=1600:*)

Tim Graham / Stringer//Getty Images

And the sartorial choices of Jackie Kennedy and Twiggy in their two-piece suits highlighted the decade’s penchant for tailoring. Accessorised with platform sandals, neck scarves, and statement sunglasses.

70s fashion jackie kennedy[pinterest](//pinterest.com/pin/create/button/?url=https://www.cosmopolitan.com/uk/fashion/style/a43440957/70s-fashion/&description=- CosmopolitanUK&media=https://hips.hearstapps.com/hmg-prod/images/70s-fashion-jackie-kennedy-642462fa84d0b.jpg?resize=1600:*)

Tom Wargacki//Getty Images

70s fashion[pinterest](//pinterest.com/pin/create/button/?url=https://www.cosmopolitan.com/uk/fashion/style/a43440957/70s-fashion/&description=- CosmopolitanUK&media=https://hips.hearstapps.com/hmg-prod/images/70s-fashion-suit-642464007df69.png?resize=1600:*)

M. McKeown / Stringer//Getty Images

70s fashion[pinterest](//pinterest.com/pin/create/button/?url=https://www.cosmopolitan.com/uk/fashion/style/a43440957/70s-fashion/&description=- CosmopolitanUK&media=https://hips.hearstapps.com/hmg-prod/images/70s-fashion-tailoring-642464223e9a9.png?resize=1600:*)

Hulton Archive / Stringer//Getty Images

Design houses, including Dior and Yves Saint Laurent, were leading the way on 70s style in couture fashion, but in the years since, that viewpoint has expanded with Chanel, Elie Saab, Michael Kors, and Chloe sending '70s-inspired looks down the SS23 runways. Elie Saab’s cross-halter neck crochet look has been living in my mind rent-free since I first saw it sashayed down the catwalk.

70s fashion elie saab rtw spring 2023

WWD//Getty Images

70s fashion chanel

JOHN WESSELS//Getty Images

There was no shortage of '70s references from Virginie Viard at Chanel with the métiers d'art collection full to bursting with flared trousers, oversized jackets, earthy tones, and platform shoes. Michael Kors seemingly had a foot in both camps with suede fringing adorning skirts, vests, and clutch bags alike, shown alongside sequins galore and a plunging glitter dress Cher would be envious of. These themes were carried into the designer’s AW23 show, with the much-anticipated addition of shaggy shearling coats.

70s fashion

JP Yim / Stringer//Getty Images

70s fashion

Giovanni Giannoni / Contributor//Getty Images

As for how to get the look – the aforementioned designers are unfortunately all out of our budget – the high street has plenty of options. To achieve boho chic, Monsoon has just launched its 50th-anniversary collection, digging through its archives for pieces inspired directly by the brand’s launch in 1973.

Similarly, Free People released a capsule collection inspired by Daisy Jones & the Six in collaboration with Prime Video, full of floaty tanks, printed kimonos, fringed jackets, and woven accessories. The basic rules to follow are, if it wouldn’t look out of place at a festival, you’re probably on the right track.

If you’re tempted to give the '70s trend a try, we’ve rounded up some signature pieces that you can shop now:

###### Rixo Kamilla cutout paisley-print silk crepe de chine maxi dress

Credit: Net-A-Porter

###### Gabine Studded Leather Shoulder Bag

Credit: Charles & Keith

###### AGOLDE '70s Organic Denim Vest

Credit: Net-A-Porter

###### ASOS Design Curve square neck jumpsuit with kick flare in orange

Credit: ASOS

###### Blank NYC Twist & Shout Vegan Shacket

Credit: Free People

###### Low Cordoban Clog

Credit: Penelope Chilvers

###### 70s Tailored Blazer

Now 60% Off

Credit: Boden

###### Fendi Oversized Square-frame Tortoiseshell Acetate Sunglasses

Credit: Net-A-Porter

###### FP One Raya Bandana Top

Credit: Free People

###### Leather Ankle Strap Platform Court Shoes

Credit: Marks & Spencer

###### Shirley Ring Detail Embellished Maxi Dress

Now 97% Off

Credit: Monsoon

###### Sheridan Bell-Bottom Jean

Now 40% Off

Credit: Veronica Beard

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Lettermark

Alexandria Dale is Digital Fashion Writer at Cosmopolitan & Women's Health UK. Covering everything from the celebrity style moments worth knowing about to the latest fashion news, there’s nothing she loves more than finding a high street dupe of a must-have designer item. As well as discovering new brands, she’s passionate about sustainable fashion and establishing the trends that are actually worth investing in. Having worked in fashion journalism for six years, she has experience at both digital and print publications including Glamour and Ok!

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