VR Applications: Key Industries already using Virtual Reality
VR is being used in the entertainment industry to heighten experiences with 360 films (Examples on YouTube) and increase emotional connection ...
Try Before You Fly
In the post-Covid era, the developments in VR for tourism enable you to try a holiday before you buy it. Thomas Cook launched their ‘ <anchor>Try Before You Fly</anchor>‘ VR experience all the way back in 2015, where potential holidaymakers could visit stores in various countries to experience the holiday in VR before booking it. As a result, there was a 190% uplift in New York excursions bookings after people tried the 5-minute version of the holiday in VR.
Thomas Cook Try Before You Fly | Virtual Reality Holiday | VR Case Study | Visualise
# VISUALISE WorkThomas Cook Virtual Reality Holiday ‘Try Before You Fly’

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Thomas Cook Virtual Reality Holiday ‘Try Before You Fly’

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Project Information

#### Campaign:..

Try Before You Fly

#### Brand:

Thomas Cook

#### Partners:

Samsung

#### Deliverables:

5x location shoots, HTLM5 web player, iOS and Android App for Google Cardboard

#### Location:

Global

#### Project Date:

Spring and Autumn 2015

#### Awards:

WON

SHORTLISTED

2015 Retail Week Customer Experience Awards

- Content Marketing InInitiative of the Year
- In-store Customer Service Initiative of the Year
- Digital Customer Service Initiative of the Year
- The Award for Outstanding Digital Experience

2015 The Drum Creative Out of Home Awards: Experiential/Ambient Content

2016 The Retail Week Awards: Customer Technology Innovation of the Year

#### Press:

# Thomas Cook Virtual Holiday

## Groundbreaking virtual holiday experience for Thomas Cook

The Challenge

Following a successful initial trial at the Bluewater Concept Store, Thomas Cook, a pioneer in the travel and tourism industry for more than 170 years, commissioned Visualise to produce a range of immersive 360 VR films. Potential holidaymakers visiting flagship stores in the UK, Germany and Belgium are invited to experience a series of virtual reality holidays on the Samsung Gear VR, a partner on this campaign.

virtual reality holiday for thomas cook from vr studio visualise

The Solution

After agreeing the creative brief and key locations for the roll out, a small team travelled to Egypt, Cyprus, Greece, New York and Singapore over the course of a few months to capture the required content which included using a custom underwater rig to film the snorkelling excursion in Sharm-el-Sheikh in Egypt.

The bespoke content features a variety of destinations offered by Thomas Cook, allowing customers to enjoy a range of ‘taster’ experiences, such as a helicopter tour of Manhattan, a trip to the pool at a SENTIDO resort in Rhodes, visiting the Egyptian pyramids, or taking a walk along the OCBC Skyway in Singapore, all without leaving the store.

The Results

Launched in January 2015, the in-store virtual reality experience was well received by the press including Bloomberg, PSFK and Marketing Week. There was a 190% uplift in New York excursions bookings after people tried the 5 minute version of the holiday in VR.

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