B2B Digital Marketing Guide: 10 Top Strategies | Nutshell
Let's go through 10 B2B digital marketing strategies that you can use to acquire new customers and grow your revenue.
identify and target individual users
With B2B digital marketing, you can precisely target the potential customers who are most likely to convert based on their demographics, firmographics, and online activity. You can even <anchor>identify and target individual users</anchor> who visit your website. This contrasts with traditional marketing, which often targets a broad audience, leading to less precision and higher costs.
Nutshell Announces VisitorIQ | Nutshell
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# Nutshell Announces VisitorIQ

a man in a plaid shirt is looking through binoculars

Imagine this: you know people are visiting your company’s website, but you don’t know who they are unless they fill out a form. If only there was a tool you could use to see who’s making their way to your site so you could focus your efforts on people who are already interested in your products and services.

Enter Nutshell’s most recent product update, VisitorIQ. VisitorIQ is a new visitor prospecting tool that allows you to effortlessly track and identify people and companies visiting your website, even if they aren’t filling out forms. This feature empowers your team to proactively target key individuals that are interested in you so you can optimize your sales and marketing efforts and win more customers.

Want to know how this feature works and how it can benefit your business? Let’s dive in!

## What is VisitorIQ?

VisitorIQ is a prospecting tool within Nutshell that automatically tracks visitors to your website and their company data. Now, you have insight into the visitors interested in your business, allowing you to connect with people who are already curious about your products and services.

VisitorIQ is powered by Nutshell Analytics, a snippet of code Nutshell customers can embed on their website, allowing Nutshell to track and identify visitors. Through Nutshell Analytics and the industry-leading data enrichment providers we partner with, Nutshell then enriches the data about the people visiting your website and the companies they work for.

Within VisitorIQ, you’ll see a list of the companies that have visited your website. You can then click on a company to reveal information about the people who work there. Using this information, you can identify which people may be valuable prospects and can use credits to access their contact information and add those people and their companies to Nutshell.

## What can VisitorIQ do for my team?

VisitorIQ is a powerful tool that helps teams make better, data-driven sales and marketing decisions. Instead of randomly contacting companies and crossing your fingers for a sale, you can see the companies that may be more receptive to your pitch because they’re browsing your site, helping you sell more effectively.

Here are a few of the capabilities available with VisitorIQ:

### Accessing visitor information

In the Visitors tab, you’ll see a list of the companies that have visited your website based on your filters and the following information about each one:

- Company name
- Phone
- URL
- Full address
- Region
- Industry
- Number of visits
- Number of employees
- Revenue
- First visit
- Date added to Nutshell

VisitorIQ company visitor table

Once you’ve identified a company you want to know more about, you can click on them to see a list of people who work at that company. You can then choose to use credits to add people and companies to Nutshell and access their contact information. You also have the option to create leads and assign them to pipelines.

This enables your sales team to engage with interested prospects proactively.

Each Nutshell plan comes with 10 free credits per month. You can add more credits to your plan for an additional monthly cost. Learn more here.

VisitorIQ sidebar with people data

### Customize your tracking

VisitorIQ also allows you to customize which people and companies you track. This allows you to filter your list to only prospects that fit your ideal customer profile and easily find the contacts you’re looking for.

You can filter the visitors you track by industries, management level, job field, and contact information available.

VisitorIQ filter settings page

### Seeing all your visitors on a map

VisitorIQ groups your visitors by geographic location and displays the information on our Analytics page so you can visualize where your visitors are located. You can also see the percentage of your visitors located in each state. Hovering over the bar graph brings up the visitor list for each region, giving you a quick view of the visitors in your sales territories.

Nutshell Analytics is currently focused on the United States, but our team is working to expand our data.

visitor-map-breakdown

### Breaking visitors down by industry

You can also break down your website visitors by industry. The donut chart and industry list organize visitors into the top 10 industries of the companies that are visiting your site. This feature lets you precisely identify which visitors are most likely to convert.

VisitorIQ also lets you filter out any industries irrelevant to your business so you can streamline your data and make it more usable for your team. To configure that setting, go to the Settings tab and select the industries you do not wish to track.

visitor-industry-breakdown

## Frequently asked questions

Want to know more about how VisitorIQ works? This list of frequently asked questions may have the answers you’re looking for. And as always, you’re welcome to reach out to our support team for additional help.

### How does VisitorIQ track visitors to my site?

Nutshell Analytics automatically tracks visitors and their companies once you place the code on your website. Nutshell Analytics must be enabled on your site for you to benefit from VisitorIQ. If you’re unfamiliar with enabling Nutshell Analytics or need help setting it up, this helpful article shows you where to begin.

### Who can benefit from VisitorIQ?

We’re glad you asked. VisitorIQ is a beneficial tool for any company that relies on outbound sales or marketing to generate leads. It’s especially beneficial if your company sells to other businesses (B2B) and has a lot of website traffic.

### How do I see how many credits I have?

In the bottom left corner of the VisitorIQ page in Nutshell, you’ll see how many credits you’ve used and how many you have left for the current month.

### Can I export the Visitor list?

The ability to export the Visitor list isn’t currently available to users.

### Do you have an example of why I’d want to use VisitorIQ?

Say your dream company visits your website but doesn’t fill out a lead form or contact you via phone or email—you’ll never know that they were there and you might miss the customer of a lifetime!

VisitorIQ allows you to see that the company visited your website. With the information provided by VisitorIQ, you can then plan your outreach to help land the “White Whale” you never would’ve known was swimming around your bait.

## Ready to get started with VisitorIQ?

We hope VisitorIQ will be a valuable tool for helping your sales team generate leads more effectively. If you’re ready to dive into the insights gathered from VisitorIQ, make sure you have Nutshell Analytics enabled on your website. You can then go to the Visitor list in your Nutshell account to see your visitor data.

Our team will be glad to help if you need any assistance. Happy Nutshelling!

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