Sustainability - Eco-friendly Clothing - Stella McCartney
With a commitment to eco friendly clothing, Stella McCartney's initiative to sustainable clothing drives a positive impact on people and the planet.
Clevercare
![Clevercare](data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 806 1074'%3E%3C/svg%3E)<anchor>Clevercare</anchor>![](data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 806 1074'%3E%3C/svg%3E)
Clevercare | Stella McCartney US
Language:ENZH

Search

Close

Close

Close

Close

Close

Close

Close

Close

Close

Close

Close

Close

Close

Close

Close

Close

Close

Close

Close

Close

中文

Clear

Close Search

![Clevercare](data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 2800 1009'%3E%3C/svg%3E)![](data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 2800 1009'%3E%3C/svg%3E)![](data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1056 1056'%3E%3C/svg%3E)

## Clevercare

We consider our environmental footprint at every point of our design process, even after our products have been sold. Clevercare reminds us all to consider Mother Earth when washing, drying and taking care of our clothes.

We design collections that are built to last and we introduced Clevercare during the Copenhagen Fashion Summit in 2014. It is a garment labelling system to remind us all to consider the environment when washing and caring for our clothes.

Clevercare covers five simple areas of clothing care: washing, temperature, drying, ironing and dry cleaning. These will help extend the life of your garments, decrease the amount of pieces that end up in landfill and reduce your environmental footprint.

The less you wash your clothes, the better. I was told that by the tailors on Savile Row when I worked there and it’s true – clothes last longer if you wash them less and care for them more. And less washing saves water and energy.

Stella McCartney

### Five easy ways to adopt a sustainable laundry routine

An estimated 350,000 tonnes of used clothing go to landfill in the UK every year. According to the Environmental Protection Agency, the average American throws out 70 pounds of garments every year – with 85% of it ending up in landfill. On top of this, laundry accounts for approximately one quarter of the carbon footprint of clothing.

### Think twice about washing

Wondering how often should you wash your clothes? Washing them regularly uses an incredible amount of water; often, methods such as airing and brushing your pieces are enough to keep them clean. Consider spot cleaning for any small stains.

### Keep it cool

Wash care labels indicate the highest temperature allowed for cleaning specific items without compromising their quality. A simple way to extend the life of your clothes is to wash them at a lower temperature and hang instead of tumble dry. Studies recommend washing at 30°C rather than 40°C, as this small change in temperature reduces electricity consumption by approximately 40% and provides better care for your clothing.

### Take it outside

Tumble drying accounts for 60% of the energy used during laundering. We recommend hanging your clothes up to dry whenever possible – it’s better for the environment and for your pieces. Washing cotton garments at lower temperatures and then air-drying them reduces the total lifecycle energy consumption by two times.

### Crease free, the easy way

Think of ironing only when really necessary. Often, you can avoid creases and folds by taking hang dried laundry in the bathroom while showering. The steam will naturally remove creases, saving effort and energy from ironing.

### ﻿Go green when you dry clean

When it comes to dry cleaning, the best option is to look for an eco or green dry cleaner. The chemicals used by most dry cleaners can harm air quality, the health of employees and your own wellbeing. To avoid dry cleaning altogether, remember that cashmere, cotton and most wools are easily hand-washed in the sink or on a delicate cycle.

Because we never want garments to end up in landfill, we do everything we can to ensure items live a long life. If you are finished with your clothing or accessories and they are in good condition, we recommend giving them to a friend or selling them through a consignment site like The RealReal so that someone else can love them. Alternately, you can recycle them so they can get a second life as new textiles.

Sustainability

![Circularity](data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1084 1353'%3E%3C/svg%3E)Circularity![](data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1084 1353'%3E%3C/svg%3E)

Circularity

![Measuring Our Impact](data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1084 1231'%3E%3C/svg%3E)Measuring Our Impact![](data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1084 1231'%3E%3C/svg%3E)

Measuring Our Impact

![Our Commitment](data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1084 1084'%3E%3C/svg%3E)Our Commitment![](data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1084 1084'%3E%3C/svg%3E)

Our Commitment

![Social Sustainability](data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1084 827'%3E%3C/svg%3E)Social Sustainability![](data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1084 827'%3E%3C/svg%3E)

Social Sustainability

Find a store

We'll reply as soon as possible

[Call us +1 877-506-4322](tel:+1 8775064322)

Monday to Friday

### Stay in the know

Sign up and be the first to hear about exclusive events, shop new collections and discover our latest innovations.

Sign Up

By registering for Stella McCartney newsletters, I declared I have read the Stella McCartney privacy information notice located at Privacy Policy. I declare to be older than 16 years and I consent to receive newsletters and information on events, discounts and exclusive promotions relating to Stella McCartney’s products and services.

Please select at least one preference

Women

Adidas

Unisex

Kids

Email Sign up not successful

You can unsubscribe at any time. For details on how we use you data please see our Privacy Policy.

##### Customer Service

##### Corporate

##### Categories

##### Follow Us

##### Need Help? Need Help?

Find a store

We'll reply as soon as possible

- [Call us +1 877-506-4322](tel:+1 8775064322)

Monday to Friday

Ecommerce management by Drop srl (seller) – P.IVA 01383870431 – Italy

##### Select your Online Store

Please be advised that changing your location while shopping will remove all items from your Shopping Bag.

##### Remove Coupon?

Are you sure you want to remove the following coupon from the bag?

Cancel
Yes

##### Remove Product?

Are you sure you want to remove the following product from the bag?

Cancel

Yes

Stella McCartney

### Stay in the know

Sign up and be the first to hear about exclusive events, shop new collections and discover our latest innovations.

Sign Up

By registering for Stella McCartney newsletters, I declared I have read the Stella McCartney privacy information notice located at Privacy Policy. I declare to be older than 16 years and I consent to receive newsletters and information on events, discounts and exclusive promotions relating to Stella McCartney’s products and services.

Please select at least one preference

Women

Adidas

Unisex

Kids

Email Sign up not successful

You can unsubscribe at any time. For details on how we use you data please see our Privacy Policy.

##### My Bag