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# Privacy Notice

Last Updated: 06.08.2024

We know that you care how information about you is used and shared and we appreciate
your trust in us to do that carefully and sensibly. This Privacy Notice describes
how we collect and process your personal information through Amazon websites, devices,
products, services, online and physical stores, and applications that reference this
Privacy Notice (together "Amazon Services").

## 1. Controllers of Personal Information

Amazon Europe Core SARL, Amazon EU SARL and Amazon Media EU SARL, all three at 38
avenue John F. Kennedy, L-1855, Luxembourg and Amazon Digital UK Limited of 1 Principal
Place, Worship Street, London, EC2A 2FA, UK (together "Amazon Europe") are data controllers
of personal information collected and processed through Amazon Services. Details can
be found here here.

## 2. What Personal Information About Customers Does Amazon Europe Collect?

We collect your personal information in order to provide and continually improve our
products and services.

Here are the types of personal information we collect:

1. Information you give us: we receive and store any information you provide in relation to Amazon Services.
   Click here to see examples of what we collect. You can choose not to provide certain information
   but then you might not be able to take advantage of many of our Amazon Services.
2. Automatic information: we automatically collect and store certain types of information about your use of
   Amazon Services, including your interaction with content and services available through
   Amazon Services. Like many websites, we use cookies and other unique identifiers and
   we obtain certain types of information when your web browser or device accesses Amazon
   Services and other content served by or on behalf of Amazon Europe on other websites.
   Click here to see examples of what we collect.
3. Information from other sources: we might receive information about you from other sources, such as updated delivery
   and address information from our carriers, which we use to correct our records and
   deliver your next purchase more easily. Click here to see examples of the information we receive.

## 3. For What Purposes Does Amazon Europe Process Your Personal Information?

We process your personal information to operate, provide, and improve the Amazon
Services that we offer our customers. These purposes include:

- Purchase and delivery of products and services. We use your personal information to take and handle orders, deliver products and
  services, process payments, and communicate with you about orders, products and services,
  and promotional offers.
- Provide, troubleshoot, and improve Amazon Services. We use your personal information to provide functionality, analyse performance, fix
  errors, and improve usability and effectiveness of the Amazon Services.
- Recommendations and personalisation. We use your personal information to recommend features, products, and services that
  might be of interest to you, identify your preferences, and personalise your experience
  with Amazon Services.
- Provide voice, image and camera services. When you use our voice, image and camera services, we process your voice input, images,
  videos, and other personal information to respond to your requests, provide the requested
  service to you, and improve our Amazon services. For more information about Alexa
  voice services, click here.
- Advertising. We use your personal information to display interest-based ads for features, products,
  and services that might be of interest to you. To learn more, please read our Interest-Based Ads notice.
- Fraud Prevention and Credit Risks. We process personal information to prevent and detect fraud and abuse in order to
  protect the security of our customers, Amazon Europe, and others. We may also use
  scoring methods to assess and manage credit risks.
- Comply with legal obligations. In certain cases, we collect and use your personal information to comply with laws.
  For instance, we collect from sellers information regarding place of establishment
  and bank account information for identity verification and other purposes.
- Communicate with you. We use your personal information to communicate with you in relation to Amazon Services
  via different channels (e.g., by phone, email, chat).
- Purposes for which we seek your consent. We may also ask for your consent to process your personal information for a specific
  purpose that we communicate to you. When you consent to our processing your personal
  information for a specified purpose, you may withdraw your consent at any time and
  we will stop processing of your data for that purpose.

## 4. What About Cookies and Other Identifiers?

We use cookies and similar tools to enhance your shopping experience, provide our
services, understand how customers use our services so we can make improvements, and
display ads. Approved third parties also use these tools in connection with our display
of ads. To enable our systems to recognise your browser or device and to provide Amazon
Services to you, we use cookies. For more information about cookies and how we use
them, please read our Cookies Notice You can manage your cookie preferences here.

## 5. Does Amazon Europe Share Your Personal Information?

Information about our customers is an important part of our business and we are not
in the business of selling our customers' personal information to others. Amazon Europe
shares customers' personal information only as described below and with Amazon.com,
Inc. and the subsidiaries that Amazon.com, Inc. controls that are either subject to
this Privacy Notice or follow practices at least as protective as those described
in this Privacy Notice.

- Transactions involving Third Parties: We make available to you services, products, applications, or skills provided by
  third parties for use on or through Amazon Services. For example, you can order products
  from third parties through our stores, download applications from third-party application
  providers from our App Store, and enable third-party skills through our Alexa services.
  We also offer services or sell product lines jointly with third-party businesses,
  such as co-branded credit cards. You can tell when a third party is involved in your
  transactions and we share customer personal information related to those transactions
  with that third party.
- Third Party Service Providers: We employ other companies and individuals to perform functions on our behalf. Examples
  include fulfilling orders for products or services, delivering packages, sending postal
  mail and email, removing repetitive information from customer lists, analysing data,
  providing marketing assistance, providing search results and links (including paid
  listings and links), processing payments, transmitting content, assessing and managing
  credit risk, and providing customer service. These third-party service providers have
  access to personal information needed to perform their functions, but may not use
  it for other purposes. Further, they must process the personal information in accordance
  with this Privacy Notice and as permitted by applicable data protection laws.
- Business Transfers: As we continue to develop our business, we might sell or buy other businesses or
  services. In such transactions, customer information generally is one of the transferred
  business assets but remains subject to the promises made in any pre-existing Privacy
  Notice (unless, of course, the customer consents otherwise). Also, in the unlikely
  event that Amazon.com, Inc. or substantially all of its assets are acquired, customer
  information will of course be one of the transferred assets.
- Protection of Amazon Europe and others: We release account and other personal information when we believe release is appropriate
  to comply with the law; enforce or apply our Conditions of Use and other agreements; or protect the rights, property or safety of Amazon Europe,
  our users or others. This includes exchanging information with other companies and
  organisations for fraud protection and credit risk reduction.
- Other than as set out above, you will receive notice when personal information about
  you might be shared with third parties and you will have an opportunity to choose
  not to share the information.

Transfers out of the European Economic Area: Whenever we transfer personal information to countries outside of the European Economic
Area, we ensure that the information is transferred in accordance with this Privacy
Notice and as permitted by the applicable laws on data protection. We rely on European
Commission adequacy decisions or use contracts with standard safeguards published
by the European Commission (you can ask Customer Service for a copy of these).

## 6. How Secure is Information About Me?

We design our systems with your security and privacy in mind.

- We work to protect the security of your information during transmission by using
  Secure Sockets Layer (SSL) software, which encrypts information you input.
- We follow the Payment Card Industry Data Security Standard (PCI DSS) when handling
  credit card data.
- We maintain physical, electronic, and procedural safeguards in connection with the

## 7. What About Advertising?

- Third-party advertisers and links to other websites: Amazon Services may include third-party advertising and links to other websites and
  apps. Third party advertising partners may collect information about you when you
  interact with their content, advertising, and services. For more information about
  third-party advertising at Amazon Europe, including interest-based ads, please read
  our Interest-Based Ads notice. To adjust your advertising preferences, please go to the Advertising Preferences page.
- Use of third-party advertising services: We provide ad companies with information
  that allows them to serve you with more useful and relevant Amazon ads and to measure
  their effectiveness. We never share your name or other information that directly identifies
  you when we do this. Instead, we use an advertising identifier like a cookie or other
  device identifier. For example, if you have already downloaded one of our apps, we
  will share your advertising identifier and data about that event so that you will
  not be served an ad to download the app again. While we do not share your specific
  shopping actions like purchases, product views, or searches with ad companies, we
  may share an advertising identifier and an estimate of the value of the ads they show
  you on our behalf so they can serve you with more effective Amazon ads. Some ad companies
  also use this information to serve you relevant ads from other advertisers. You can
  learn more about how to opt-out of interest-based advertising by going to the Advertising Preferences page.

## 8. What Information Can I Access?

You can access your information, including your name, address, payment options, profile
information, Prime membership, household settings, and purchase history in the "Your
Account" section of the website. Click here for a list of examples that you can access.

## 9. What Choices Do I Have?

If you have any question or objection as to how we collect and process your personal
information, please contact our Customer Service. Many of our Amazon Services also include settings that provide you with options
as to how your data are being used.

- As described above, you can choose not to provide certain information but then you
  might not be able to take advantage of many of the Amazon Services.
- You can add or update certain information on pages such as those referenced in the
  Information You Can Access section. When you update information, we usually keep a copy of the previous version
  for our records.
- If you don't want to receive email or other communication from us, please adjust
  your Customer Communication Preferences. If you don't want to receive in-app notifications from us, please adjust your notification
  settings in the app or your device.
- If you don't want to see interest based-ads, please adjust your Advertising Preferences.
- The Help feature on most browsers and devices will tell you how to prevent your browser
  or device from accepting new cookies, how to have the browser notify you when you
  receive a new cookie or how to disable cookies altogether. Because cookies allow you
  to take advantage of some essential features of Amazon Services, we recommend that
  you leave them turned on. For instance, if you block or otherwise reject our cookies,
  you will not be able to add items to your Shopping Basket, proceed to Checkout, or
  use any Amazon Services that require you to Sign in. For more information about cookies,
  see our Cookies Notice.
- You can consent to or withdraw consent from third party advertising cookies here
- If you want to browse our websites without linking browsing activity to your account,
  you may do so by logging out of your account here and disabling cookies on your browser.
- When you consent to our processing your personal information for a specified purpose,
  you may withdraw your consent at any time and we will stop any further processing
  of your data for that purpose.
- You will also be able to opt out of certain other types of data processing by updating
  your settings on the applicable Amazon website (e.g., in "Manage Your Content and
  Devices"), device, or application. For more information, click here. Most non-Amazon devices also provide users with the ability to change device permissions
  (e.g., disable/access location services, contacts). For most devices, these controls
  are located in the device's settings menu. If you have questions about how to change
  your device permissions on devices manufactured by third parties, we recommend you
  contact your mobile service carrier or your device manufacturer as different devices
  may have different permission settings.
- If you are a seller, you can add or update certain information in Seller Central, update your account information by accessing your Seller Account Information and adjust the email or other communications you receive from us by updating your
  Notification Preferences.
- If you are an author, you can add or update the information you have provided in
  the Author Portal and Author Central by accessing your accounts in the Author Portal
  and Author Central, respectively.

In addition, subject to applicable law, you have the right to request access to,
correct, and delete your personal data, and to ask for data portability. You may also
object to our processing of your personal data or ask that we restrict the processing
of your personal data in certain instances. If you wish to do any of these things,
please contact Customer Service or, to submit a data subject access request, go here.

## 10. Are Children Allowed to Use Amazon Services?

Amazon Europe doesn't sell products for purchase by children. We sell children's
products for purchase by adults. If you're under 18, you may use Amazon Services only
with the involvement of a parent or guardian.

## 11. How Long Do We Keep Your Personal Information?

We keep your personal information to enable your continued use of Amazon Services,
for as long as it is required in order to fulfil the relevant purposes described in
this Privacy Notice, as may be required by law such as for tax and accounting purposes,
or as otherwise communicated to you. For example, we retain your transaction history
so that you can review past purchases (and repeat orders if desired) and what addresses
you have shipped orders to, and to improve the relevancy of products and content we
recommend.

## 12. EU-US and Swiss-US Data Privacy Framework

Amazon.com, Inc. and certain of its controlled US affiliates (together, the Amazon Group Companies, or "We") participate in the EU-US Data Privacy
Framework, the UK Extension to the EU-US Data Privacy Framework, and the Swiss-US
Data Privacy Framework* regarding the collection, use, and retention of personal information
from European Union and European Economic Area member countries, the United Kingdom,
and Switzerland. We have certified with the Department of Commerce that we adhere
to the Data Privacy Framework Principles. To learn more about the Data Privacy Framework
Principles, see here.

If you have any inquiries or complaints about our handling of your personal information
under the Data Privacy Framework, or about our privacy practices generally, please
contact us at: eu-privacy@amazon.com.be. We will respond to your inquiry promptly.
If you have an unresolved privacy or data use concern that we have not addressed satisfactorily,
please contact our U.S.-based third party dispute resolution provider (free of charge)
at https://www.verasafe.com/public-resources/dispute-resolution/submit-dispute/. If neither Amazon nor our provider resolves your complaint, you may pursue binding
arbitration through the Data Privacy Framework Panel. To learn more about the Data
Privacy Framework Panel, see here.

As explained here we sometimes provide personal information to third parties to perform services on
our behalf. If we transfer personal information received under the Data Privacy Frameworkto
a third party, the third party's access, use, and disclosure of the personal information
must also be in compliance with our Data Privacy Framework obligations, and we will
remain liable under the Data Privacy Frameworkfor any failure to do so by the third
party unless we prove we are not responsible for the event giving rise to the damage.

You can review our Data Privacy Framework registration here.  The Amazon Group Companies are subject to the investigatory and enforcement powers
of the Federal Trade Commission (FTC). We may be required to disclose personal information
that we handle under the Data Privacy Framework in response to lawful requests by
public authorities, including to meet national security or law enforcement requirements.

* We will not rely on the Swiss-US Data Privacy Framework or the UK Extension to the
EU-US Data Privacy Framework until each enters into force, but we adhere to their
required commitments in anticipation of their doing so.

## 13. EU General Data Protection Regulation - Legal Basis

The EU GDPR requires a legal basis for our use of personal information. Our basis
varies depending on the specific purpose for which we use personal information. We
use:

- Performance of a contract: when we provide you with products or services, or communicate with you about them.
  This includes when we use your personal information to take and handle orders, deliver
  products and services, and process payments.
- Our legitimate business interests and the interests of our customers when we improve Amazon services (including when we use your voice, video, or camera
  input to improve services), when we detect and prevent fraud and abuse in order to
  protect the security of our customers, ourselves, or others, and when we provide you
  with interest-based advertising.
- Your consent when we ask for your consent to process your personal information for a specific
  purpose that we communicate to you. When you consent to our processing your personal
  information for a specified purpose, you may withdraw your consent at any time and
  we will stop processing of your data for that purpose.
- Compliance with a legal obligation when we use your personal information to comply with laws. For instance, we collect
  seller place of establishment and bank account information for identity verification
  purposes.
- These and other legal bases depending on the purpose for which we use personal information.

## 14. Contacts, Notices & Revisions

If you have any concern about privacy at Amazon Europe or want to contact one of
our data controllers, please contact us with a thorough description and we will try to resolve the issue for you. Further,
the data protection officer for the above mentioned data controllers can be contacted
at eu-privacy@amazon.com.be. You can file a complaint with our principal supervisory authority, the Commission Nationale pour la Protection des Données in Luxemburg, or with a local authority.

Our business changes constantly and our Privacy Notice will change also. You should
check our website frequently to see recent changes. Unless stated otherwise, our current
Privacy Notice applies to all information that we have about you and your account.
We stand behind the promises we make, however, and will never materially change our
policies and practices to make them less protective of customer information collected
in the past without the consent of affected customers.

## 15. Related Practices & Information

## 16. Examples of Information Collected

Information You Give Us When You Use Amazon Services.

You provide information to us when you:

- search for products or services
- add or remove an item from your cart, place an order through, or use Amazon Services;
- download, stream, view, or use content on a device, or through a service or application
  on a device;
- provide information in Your Account(and you might have more than one if you have used more than one email address or
  mobile number when shopping with us) or your Your Profile;
- talk to or otherwise interact with our Alexa Voice service;
- upload your contacts;
- configure your settings on, provide data access permissions for, or interact with
  your device or another Amazon Service;
- provide information in your Seller Account, Kindle Direct Publishing (KDP) account, Developer account, or any other account we make available that allows you to develop
  or offer software, goods, or services to Amazon customers;
- offer your products or services on or through Amazon Services;
- communicate with us by phone, email, or otherwise;
- complete a questionnaire, a support ticket, or a contest entry form;
- upload images, videos or other files to Prime Photos, Amazon Drive, or other Amazon
  Services;
- compile Playlists, Watchlists, Wish Lists, or gift registries;
- participate in community features; provide and rate Customer Reviews;
- specify a Special Occasion Reminder; or
- employ Product Availability Alerts, such as Available to Order Notifications.

As a result of those actions, you might supply us with such information as: your
name; address and phone number; payment information; your age; your location information;
your IP address; people, addresses and phone numbers listed in your Addresses, email
addresses of your friends and other people; content of reviews and emails to us; personal
description and photograph in Your Profile; voice recordings when you speak to Alexa; images and video collected or stored in
connection with Amazon Services, information and documents regarding identity and
standing; corporate and financial information; credit history information; VAT numbers;
and device log files and configurations, including Wi-Fi credentials, if you choose
to automatically synchronize them with your other Amazon devices.

## Automatic Information

Examples of the information we collect and analyse include:

- the Internet protocol (IP) address used to connect your computer to the Internet;
- login, email address, and password;
- computer, device, and connection information such as device application or browser
  type and version, browser plug-in types and versions, operating system, or time zone
  setting;
- the location of your device or computer;
- content interaction information, such as content downloads, streams, and playback
  details including duration and number of simultaneous streams and downloads, and network
  details for streaming and download quality, including information about your internet
  service provider;
- device metrics such as when a device is in use, application usage, connectivity data,
  and any errors or event failures;
- Amazon Service metrics (e.g., the occurrences of technical errors, your interactions
  with service features and content, your settings preferences and backup information,
  location of your device running an application, information about uploaded images
  and files (e.g., file name, dates, times and location of your images));
- version and time zone settings;
- purchase and content use history, which we sometimes aggregate with similar information
  from other customers to create features such as Best Sellers;
- the full Uniform Resource Locators (URL) clickstream to, through and from our website
  (including date and time); products and content you viewed or searched for; page response
  times, download errors, length of visits to certain pages, page interaction information
  (such as scrolling, clicks, and mouse-overs),
- phone numbers used to call our customer service number; and
- images or videos when you shop in our stores using Amazon Services

We may also use device identifiers, cookies, and other technologies on devices, applications
and our web pages to collect browsing, usage or other technical information for fraud
prevention purposes.

## Information From Other Sources

Examples of information we receive from other sources include:

- updated delivery and address information from our carriers or other third parties,
  which we use to correct our records and deliver your next purchase or communication
  more easily;
- account information, purchase or redemption information and page-view information
  from some merchants with which we operate co-branded businesses or for which we provide
  technical, fulfillment, advertising or other services;
- information about your interactions with products and services offered by our subsidiaries;
- search results and links, including paid listings (such as Sponsored Links);
- information about internet-connected devices and services that you've linked with
  Alexa; and
- credit history information from credit bureaus, which we use to help prevent and
  detect fraud and to offer certain credit or financial services to some customers.

## Information You Can Access

Examples of information you can access through Amazon Services include:

- status of recent orders (including subscriptions);
- your complete order history;
- personally identifiable information (including name, email, password, communications
  and personalised advertising preferences, address book and 1-Click settings);
- payment settings (including payment card information and gift voucher, gift card
  and cheque balances);
- email notification settings (including Product Availability Alerts, Deliveries, Special
  Occasion Reminders, and newsletters);
- recommendations and the products you recently viewed that are the basis for recommendations
  (including Recommended for You and Improve Your Recommendations);
- shopping lists and gift registries (including Wish Lists and Baby and Wedding Registries);
- your content, devices, services, and related settings, and communications and interest-based
  advertising preferences;
- content that you recently viewed;
- voice recordings associated with your account;
- Your Profile (including your product Reviews, Recommendations, Reminders and personal
  profile);
- If you are a seller, you can access your account and other information, and adjust
  your communications preferences, by updating your account in Seller Central;
- If you are an author, you can access your account and other information, and update
  your account, on the Kindle Direct Publishing (KDP)- or Author Central- website , as applicable.
- If you are a developer participating in our Developer Services Program, you can access
  your account and other information, and adjust your communications preferences, by
  updating your account in the Developer Services Portal.

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