ईमेल मार्केटिंग के फायदे
प्रभावी ईमेल मार्केटिंग की रणनीतियाँ
Email Marketing: Still an effective digital marketing strategy - Bora
ROI on email marketing is higher than any other channel. It beats SEO, social, and affiliate marketing (and even better than SEO + social combined), with an ...
social
With the rise of social media, you may think that email marketingWhat is Email Marketing?Email marketing may seem like an obvious route of notifying your audience of new releases, products, and services, however, it also serves a subtler function. It acts... is outdated – this article will show you why it is still one of the most effective digital strategies. While a well-rounded marketing strategy is always the best approach, ROI on email marketing is higher than any other channel. It beats SEO, <anchor>social</anchor>, and affiliate marketing (and even better than SEO + social combined), with an average return of $36 for every dollar spent.
How to optimize your cybersecurity content across social platforms
Cybersecurity Marketing Agency

Search for:

Search for:

# How to Optimize Your Cybersecurity Content Across Social Platforms



How many social media platforms do you share content on? Recent statistics say that the average user engages with almost 7 social platforms. While engaging with your audience via social continues to be a necessity, sharing social media content isn’t a one-size-fits-all exercise. It’s important to have a strong cross-platform campaign strategy to ensure you deliver the right message on each platform. This article will explore how to best package content for the top social media networks for cybersecurity companies.

## Twitter

When it comes to Twitter, less is more. Short-form information is best with this platform. It’s important to capture attention and convey a message in as few words as possible. Since you are using fewer words, get straight to the point. For example, instead of tweeting the title of an article, you are linking, tweet a summary of it that will entice readers. Use relevant and trending hashtagsWhat Are Hashtags?Hashtags are a form of metadata used on social networks such as Twitter, Instagram, Facebook, and others, marked by the prefix “#”. Originally popularized on Twitter, they are... – studies show that tweets with hashtags can increase engagement by 50% but same as above, less is more when it comes to the number of hashtags.

## LinkedIn

The most important thing to keep in mind as you are creating or repurposing content for LinkedIn is that industry-related content that invites discussion is the best practice. It’s a professional platform so keep it professional. LinkedIn says “ publishing thought leadership content on your Company Page is one of the most powerful ways to grow your audience”. People-centric content performs well, celebrating customers, partners, work anniversaries, etc. Posts like pictures, congratulations, and videos – keeping people center of your content will encourage a lot of interactions. The best way to maximize engagement, regardless of the type of post, is to have some type of call to action at the end of your content. Ask a question to encourage comments, ask people to follow you, and share your content.

## Facebook

With Facebook, the keyword here is conversational. As you are tailoring your content for Facebook, keep your messaging friendly and accessible. This will make your marketing content feel less spammy and encourage click-throughs. Although many businesses now use Facebook to connect with their audience, the app’s original purpose was pleasure. Most people are still using the platform for connecting with family and friends, so using a conversational tone will mingle better in the news feed among the weddings, babies, birthdays, and the amazing sunset last night. Recent stats show that stories inspire action – 56% say stories of a product or service inspired them to browse a brand’s website and 50% said they were interested in stories to introduce them to a new product.

## Strategies for all platforms

Now that you are versed in the nuances of tailoring your messaging to the platform, the following strategies work well across all social media apps:

### 1. Videos

Videos are a consumer’s favorite type of content to see from a brand on social media. In a 2021 Video Marketing Statistics report, 69% said they’d prefer to watch a short video to learn about a product or service (compared to 18% for text-based posts, 4% for infographics, and 3% for downloadable assets. Even more impressive, 87% of video marketers report video content is a good ROI.

### 2. Interactive content

All social media algorithms favor content with lots of user interaction. The more likes, shares, and comments your content gets, the more relevant it will appear.  Here are some examples of interactive content that invites users to engage and interact:

Polls and quizzes: Not only are these a great way to engage your audience but you can also leverage them to get to know your audience on a deeper level and tailor your content based on the results.

Live streaming or interactive video: These could include a live interview or Q&A session. People love the feeling of watching something live. This is a good way to educate your audience while also generating engagement. Interactive video is a new emerging trend where users can interact with the video.

Live infographics: Static infographics are so five years ago. Infographics now should be interactive so that it highlights data that the user can interact with. This can be achieved by allowing the user to tweak the data, so it is more relevant to them, or by allowing them to dive deeper into a set of statistics.

### 3. UGC or EGCpleasure meaning

User-generated content (UGC) or employee-generated content (EGC) helps to show the value and story of your brand. Sharing UGC or EGC not only engages with the creator (user or employee) but is likely to capture their followers and engage with them. This helps to establish trust in your brand, kind of like the modern word-of-mouth marketing.

### 4. Evoke emotion

Connecting with your audience on a deeper level and bringing a human element to your brand is a must for any marketing strategy and social media is no different. The emotions you evoke should align with your brand strategy and the type of people you are aiming to resonate with. Videos are one of the most effective types of content for evoking emotion.

### 5. Read, Reply and Share

Curating and posting your content is not enough, you must also engage on social media. Comment, like, and share content that is relevant to your brand. Interacting with others will increase the interactions on yours.

How to Optimize Your Cybersecurity Content Across Social Platforms

## Post navigation

### You May Also Like



#### How to Become a Privacy-Friendly Cybersecurity Marketing Agency

#### Communication, Persuasion, and Storytelling in Cybersecurity: An Interview with Dr Savvas Trichas



#### The Dos of Email Marketing Copy Writing

Search

Search

## Recent Posts

## Categories

Search

Search

### Schedule a call with Bora

### Explore

### Policy

Copyright © 2021 Bora. Theme: Zakra By ThemeGrill.

Scroll to top

Manage Cookie Consent

Our website uses cookies to provide you with the best experience, to measure its traffic and improve your browsing, as well as to provide you with our newsletter and keep our website secure.

You may "ACCEPT ALL COOKIES," or you may accept “ONLY STRICTLY NECESSARY COOKIES.” Otherwise, you may determine your preferences via the "SETTINGS" button. Learn more about the use of cookies.

FunctionalFunctional
Always active

The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.

PreferencesPreferences

The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.

StatisticsStatistics

The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.

MarketingMarketing

The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.

Accept AllStrictly NecessarySettingsSave preferencesSettings

{title}{title}{title}

Manage consent