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19 Social Media Marketing Strategies with Examples for 2024 - IIDE
Before exploring the best strategies, it's crucial to understand what social media marketing truly involves and how it serves as the foundation ...
email marketing
Leverage various platforms as part of your social media marketing strategy to send out personalised communication to your customers. Email marketing is a great digital marketing channel for doing so. Check this course on <anchor>email marketing</anchor> out to know more.
Best Email Marketing Course Online| IIDE
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From Beginners to Advance

# #1 Email Marketing Course with Certification

Transform clicks into customers with our in-depth Email Marketing course. Master the strategies and techniques to craft impactful campaigns and drive conversions effectively.

##### 4,779 students | 4.8



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### 2-Month

Duration

Mentoring Icon

### 1-on-1

Mentoring Sessions

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### Lifetime Access

to Masterclasses

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### 100%

Online

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### ₹24,000 ₹19,999

Course Fees + Taxes

## Why IIDE Will Transform Your Career

At IIDE, we provide transformative learning experiences through courses crafted by industry experts and academic leaders. Our email marketing course offers in-depth knowledge and practical skills to elevate your career in digital marketing.

Apart from learning email marketing, you’ll benefit from personalised mentorship in our weekly doubt-solving sessions with industry experts. Get your questions addressed and receive invaluable feedback on your work throughout the email marketing course.

Perfect your interview skills for future content writing and email marketing-based job opportunities with mock interviews.

At IIDE, your network is your net worth. Join our exclusive WhatsApp Community within the Email Marketing Course to connect with experts, and aspiring marketers and access solutions for any training challenges.

As part of our email marketing course, you’ll gain access to our dedicated learning portal. This platform ensures a seamless, high-quality, and engaging learning experience throughout your upskilling journey.

By the end of this expansive Email Marketing course, you will possess the skills and strategies required to market a brand and build a consumer base successfully. This will include skills related to copywriting, email marketing automation, and more. IIDE’s email marketing certificate serves as a testament to this knowledge.

## Redefine Your Career Path

See how our students have turned this course into a powerful launchpad, propelling their careers and becoming thriving professionals in the digital space.







## What does this course have to offer?

Who Is This For?What's in It for Me?

Tick MarkAspiring Sales Professionals

Tick MarkSmall Business Owners

Tick MarkFreelancers

After completing this Online Email Marketing Course, you will be able to:

Tick MarkWork as a Brand Executive

Tick MarkWork in Customer Relationship Management

Tick MarkWork as a Marketing Associate

Tick MarkEnjoy a starting salary between 10,000 and ₹ 33,000

## Boost Your Campaigns With Our Email Marketing Course

Enrol Now

## Tools Covered

Throughout the Email Marketing Course, students will gain hands-on experience with a variety of industry-standard tools that enhance their skills and productivity.

Brand24.png

Awario.png

Buffer

BuzzSumo

Hemingway-Editor

Hootsuite

HypeAuditor

IndiBlogger.png

Learn From Experts

## Email Marketing Course Syllabus

Maximise your ROI and build a strong customer base with our self-paced email marketing course. Gain essential skills to drive leads, achieve website goals, and enhance user experience for greater engagement.

### Month Duration

### TOOLS COVERED

### DAYS ACCESS TO ALL LECTURES

## Download

Master the Art Of Email Marketing

×

### Email Marketing

2 lectures • 2.03hr

📹1. Email Marketing FundamentalsPreview19:21

- The Different Types of Emails
- How to Write Catchy Subject Lines
- Designing Emails
- Avoiding Spam and Unsubscribes

📄2. Email Marketing Strategies, Tools and Techniques
24:14

- Drip Marketing
- How to Automate Your Emails
- Exploring Email Marketing Tools
- A/B Testing
- Creating a Database

### Lead Generation and Nurturing

3 lectures • 2.04hr

📹1. Introduction to Lead Generation and NurturingPreview18:09

- Difference Between Lead Generation and Lead Nurturing
- Optimising Web Assets for Lead Generation and Nurturing

📄2. Email Marketing for Lead Nurturing
24:14

- Creating an Effective Email Nurturing Campaign
- Email Marketing for Lead Nurturing using MailChimp

📄3. Other Marketing Channels for Lead Nurturing
25:02

- Lead Nurturing: SMS Marketing
- WhatsApp Marketing and Its Benefits

### Customer Relationship Management

4 lectures • 2.27hr

📹1. Introduction to Customer Relationship ManagementPreview14:21

- Marketing and Sales CRM

- How CRM Helps Different Teams

- CRM in Customer Service and Relations

- Setting up Freshworks

- Creating a CRM strategy/li>

- Relationship Between Lead Scores, Lead Stages, and Lead Quality

📄2. Marketing and Sales CRM
43:04

- Quantitative and Qualitative Research
- Brand and Influencer Sentiment, and Audience
- Brand Goals and Budgets, and Best Practices
- Influencer Assessment Tools and Management Platforms
- HypeAuditor, Followerwonk, IndiBlogger, and ChtrBox

📄3. Metrics and Tools for Influencer Research
17:55

- Marketing CRM Software
- Email Marketing Automation
- AI Integration With CRM
- CRM in Sales Operations
- Sales Strategies in CRM
- Sales Pipeline

📄4. CRM Analytics
07:43

- Data Mining in CRM
- OLAP (Online Analytical Processing)
- Click Stream Analysis
- CRM Pipeline Analysis Report

### Conversion Rate Optimisation

3 lectures • 1.06hr

📹1. Introduction to Conversion Rate OptimisationPreview10:21

- What is Conversion Rate Optimisation?
- The AIDA Model
- Choosing the Right Stage
- Strategies to Optimise

📄2. Getting Started with Conversion Rate Optimisation
27:14

- How to Get Your First 20 Customers
- Action: Google Ads, Social Media Remarketing, Email Marketing, Chatbots, Pop-ups, Telecalling, WhatsApp Automation

📄3. Conversion Rate Optimisation Strategies
09:02

- Creating a 3-Step CRO Plan
- Impact On Marketing Budget
- CRO for Low Traffic Websites

## Transform Your Strategy With Our Email Marketing Course

Enrol Now

## Meet Your Instructor

### Daksh Juneja

Content Strategy and Marketing

Work for

facebook

Read More

Daksh-Juneja

### Karan Shah

Conversion Rate Optimisation

Founder of

iide

Read More

Meherzad-Karanjia

### Chirag Parmar

Google Ads

Trained at

facebook

Read More

Reshma-Shaikh

×Falguni Vasavada-Oza

#### Daksh Juneja

Content Strategy and Marketing

Daksh Juneja, specialises in Email and e-commerce Management, Content, Search Engine Marketing, and Social Media Marketing with over 12 years of industry experience. This, along with his extensive experience in delivering seminars at professional and communal forums makes him an ideal trainer for this email marketing course module.

- Worked with 1400+ clients from various industries
- Conducting Digital Marketing Training for Corporates, Institutes and Colleges since 2014
- Worked as a Technology writer at major companies like Hindustan Times

×Siddharth Deshmukh

#### Chirag Parmar

Lead Generation and Nurturing and Customer Relationship Management

Chirag Parmar is proficient in Digital Marketing, Business Development, Offline Marketing and Online Campaigns. Certified by Google in Digital Marketing and Cloud Onboarding, his expertise makes him an ideal instructor for these email marketing course modules.

- Engineer in Electronics, MBA in Marketing
- Skilled and Experienced in SEO, SMM, Content Writing, SEO, SEM, Email Marketing
- Professional in Acting, Drama, and Theatre

×Rajneesh Krishna

#### Karan Shah

Conversion Rate Optimisation

Karan Shah, is a tech enthusiast, a public speaker and the Founder of the Indian Institute of Digital Education (IIDE). Over the last 8 years, his teaching efforts have impacted thousands of lives. He has trained 25,000+ students and corporations, both offline and online, making him the ideal person to learn CRO from.

- Harvard University alumni
- TEDx speaker
- Founder, IIDE
- Contributor to Education Times, Hindustan Times, Entrepreneur India, The Free Press Journal and many more

Start Learning

## Testimonials

“

"Enrolling in IIDE's Email Marketing Course was the best decision. The self-paced learning, combined with practical tools and expert guidance, made mastering email marketing a breeze!"

— Fiona D.

“

"IIDE's Email Marketing Course is fantastic! The course content is detailed and practical, and the mentoring sessions are incredibly helpful. I've learned so much and feel ready to boost my campaigns."

— Shreya T.

“

"The Email Marketing Course from IIDE is fantastic! The AI-based mock interviews helped me land a job. The certification adds great value to my resume. Totally worth it!"

— Zelia N.

“

" I highly recommend enrolling in IIDE's Email Marketing Course. The detailed lectures and practical examples made learning easy and enjoyable. The networking opportunities were an added bonus!"

— Xaif M.

## Elevate Your Skills With Our Email Marketing Course

Enrol Now

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Unlock Course

## Frequently Asked Questions

About Email Marketing

About Course

Course Certification

Course Outcomes

Fees and Refunds

Q Is email marketing a good career?

Absolutely! Email marketing boasts one of the highest ROI in digital marketing, with a return of $42 for every $1 spent in 2023. To tap into this high-demand field, explore our email marketing course with certification, designed to equip you with the skills for a rewarding career in this thriving industry.

Q: What’s the best way to learn email marketing?

The best way to learn this skill is to enrol in an email marketing certification course. Our programme is considered to be the best email marketing course because it is taught by industry experts and features an extensive syllabus.

Q: How can I become an email marketer?

Enroll in our top-rated email marketing certification course to master comprehensive strategies. Benefit from one-on-one mentorship and join our exclusive WhatsApp community for support, making this course the best choice for advancing your email marketing skills.

Q: Who can learn email marketing?

Email marketing is essential for small business owners, freelancers, and sales professionals. Our email marketing certification course offers a comprehensive syllabus and expert guidance, teaching you to generate leads, engage customers, and promote your brand effectively.

Q: What is an email marketing specialist?

An email marketing specialist in digital marketing crafts targeted emails, nurtures leads, and builds email lists to boost brand awareness and create a strong market presence.

Q: What does an email marketer do?

An expert email marketer designs diverse campaigns, optimises layouts, proofs key messages, manages email lists, secures databases, follows up on emails, and analyses campaign results. They also develop innovative digital marketing strategies to enhance engagement and effectiveness.

Q: What are the 5 T's in Email Marketing?

An effective email marketing campaign hinges on five key elements: Tease, Target, Teach, Test, and Track. These steps ensure your strategy captivates, reaches the right audience, educates effectively, and continuously improves based on performance metrics.

Q: When to use email marketing?

Email marketing helps generate new leads, drive sales by encouraging clicks to your site, and build brand awareness.

Q: Which email marketing service is the best?

Email marketing services like MailerLite, HubSpot, ConvertKit, and Moosend help you connect with your audience effectively across digital platforms.

Q: Where to get email marketing lists?

Building an email list is crucial for your business. Utilise social media platforms like Instagram, Twitter, and Facebook with CTAs like contests and quizzes. This strategy helps gather user information from interactions with your posts and stories, creating a targeted and effective email list.

Q: How is email marketing effective in digital marketing?

Email marketing keeps your customers informed about your latest products and services through automated campaigns, seamlessly integrating updates into your marketing strategy.

Q: How does email marketing help SEO strategies?

Email marketing enhances SEO by driving website traffic, improving on-site engagement, refining your content strategy, and increasing social media shares.

Q: Why is email marketing important for small businesses?

Email marketing effectively sells to customers, boosts referrals, and re-engages inactive clients. It's an affordable, easy-to-use tool with a high ROI, making it a powerful strategy for maximising your marketing efforts.

Q: Why is email marketing still important?

Email marketing remains effective for maintaining regular customer contact, encouraging repeat visits, and attracting new clients. It’s a powerful tool for both customer retention and acquisition, keeping your audience engaged with your website.

Q: Does email marketing still work in India?

According to onlyinfluencers.com, 51% of marketers in India still view email as a highly effective and enduring tool for their campaigns.

Q: What is the best email marketing example?

Marketing campaigns from Tory Burch, ModCloth, and RunKeeper stand out with their brilliant execution, vibrant colours, and exceptional design.

Q: When should you use email marketing?

To captivate your audience effective email marketing is essential. Here, you want to craft your content to grab attention and deliver key messages clearly, ensuring you engage and retain your readers.

Q: Is there any email marketing software?

Email marketing tools like MailChimp, Drip, and MailerLite streamline automated emails, campaign customisation, reporting, and integration with other platforms. These features help you efficiently manage and optimise your email marketing efforts.

Q: Can I email my consumers with promotional material?

Email marketing laws often require permission to send promotional materials. Implied permission covers existing business relationships, such as current customers or active community members. Express permission involves direct consent, like signing up for your mailing list. Always follow applicable laws and guidelines.

Q Why is IIDE's email marketing course the best?

IIDE’s email marketing course is the best because it offers a beginner-friendly curriculum, real-world case studies, and hands-on projects led by industry experts. With personalised mentorship and placement support, our course equips you with the skills and confidence to excel in email marketing and kickstart your career.

Q How does this online Email Marketing course work?

IIDE’s Online Email Marketing course offers four self-paced modules, covering email marketing and customer base building. Enjoy recorded video lectures at your convenience and access a dedicated network channel for tool demonstrations and doubt resolution.

Q What devices can I watch the email marketing course for beginners lectures on?

For optimal viewing of our online Email Marketing course, use a laptop with an i3 processor or higher. We recommend avoiding mobile phones or tablets to prevent technical issues and ensure a smooth learning experience.

Q How much time do I have to complete the online Email Marketing course?

You will have 60 days of access to the lectures. You can learn Content Writing and revisit the tips showcased within our email marketing course for beginners as many times as you want during this period.

Q I am a working professional. What if I don't get the time to watch the videos of the online Email Marketing course?

As a busy professional, finding time for our email marketing course can be tough. That's why we offer 5-minute online lectures you can watch anytime. Just dedicate 30-45 minutes a day to master the material and earn your email specialist certification, even while travelling.

Q Are there any prerequisites for enrolling in an email marketing certification course?

No, there are no prerequisites for enrolling in our email marketing certification course. All you need to do is select the course you want, pay the fees and start your journey towards digital marketing greatness.

Q How do I choose the best email marketing course with a certificate online?

When choosing an online email marketing course, opt for one with a comprehensive syllabus taught by industry experts. Our email marketing certification course offers in-depth knowledge and exclusive access to a WhatsApp community of marketers, ensuring you get exceptional value and support throughout your learning journey.

Q Will I receive a certificate after completing an email marketing course online?

Absolutely! You will receive an email marketing certification after completing our email marketing course online.

Q What certification will I get in this Online Email Marketing course?

You will be awarded an email marketing certificate at the end of the course.

Q What are the criteria to get the Certificate of Completion?

To receive the certificate for our email marketing course, you must:

- Complete watching all the video lectures
- Secure 60% or more in the Final Assessment quizzes

Q What is the validity of the Online Email Marketing course certificate?

The certificate from our Online Email Marketing course is valid forever and serves as a valuable addition to your resume. It showcases your expertise and commitment to nailing your interview and getting a job.

Q What opportunities are available for me after I finish this Email Marketing course?

After completing the online Email Marketing course, you will be able to secure jobs in areas like Customer Relationship Management, e-commerce and Conversion Rate Optimisation.

Q Can I apply the skills learned in an email marketing course online to my current job?

Absolutely! The skills from the email marketing course online will enhance your current job by improving your email strategies, lead generation, and customer relationship management skills effectively.

Q Will this course prepare me for the job market?

IIDE’s AI-based mock interview, tailored to the Email Marketing Course, simulates real-world scenarios. Receive valuable feedback and insights to refine your skills and excel in your next marketing interview, ensuring you present your best self.

Q If I don’t like the course, do I get a refund?

IIDE follows a strict no refunds, no cancellations and no transfers policy. A refund will be given only if IIDE is unable to offer you the service. Due to unforeseen circumstances, the Institute reserves the right to postpone or reschedule any batch. What’s more, the fees paid for the email marketing certification course cannot be transferred to another module or student/person.

Q What is the cost of an email marketing online training course?

Our programme, which is one of the best email marketing courses out there, can be bought as a bundle of three connected courses. The cost for this bundle is ₹ 20,000/-.

Q Do you have a free email marketing course?

While we do not have a free email marketing course, our email marketing course with a certificate is guaranteed to enhance your skills and take your career to the next level. Here, you can expect to learn everything from the fundamentals of email marketing to Customer Relationship Management, and more.

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