कंटेंट मार्केटिंग की तकनीकें
कंटेंट बनाने के सर्वोत्तम तरीके
जानें कि YouTube आपके लिए किस तरह काम करता है
कॉन्टेंट बनाना आपका जुनून हो या फिर आपको अपना कारोबार आगे बढ़ाना हो, हम जानते हैं कि YouTube पर अच्छा कॉन्टेंट बनाने के लिए आपने बहुत मेहनत की है. इसलिए, आपके लिए यह समझना ज़रूरी है कि आपका कॉन्टेंट ल.
NextUp
हम उभरते कलाकारों और क्रिएटर्स को बढ़ावा देने की पूरी कोशिश करते हैं. यही वजह है कि हम उन्हें आगे बढ़ने में मदद करने के लिए, नियमित तौर पर प्रोग्राम चलाते रहते हैं. इसके लिए, हम उन्हें YouTube स्पेस के शानदार स्टूडियो का ऐक्सेस देते हैं, <anchor>NextUp</anchor> जैसे ट्रेनिंग कैंप उपलब्ध कराते हैं, और नया कॉन्टेंट बनाने में मदद करने के लिए सीड फ़ंडिंग भी करते हैं. इसके बदले में, क्रिएटर्स और कलाकार हमारे दर्शकों के लिए YouTube पर खास कॉन्टेंट उपलब्ध कराते हैं.
YouTube Creators - Education & Inspiration for Video Creators
How things work

AI will unlock powerful new forms of creative expression for
creators on YouTube.
Read how.

# Everything you need to create on YouTube

No matter what kind of information, advice, or help you’re looking
for, this is the spot.

Start your earning journey earlierStart your earning journey earlier

Start your earning journey earlierStart your earning journey earlier

Featured

## Start your earning journey earlier

Creators can now qualify to apply to the YouTube Partner Program
and start their earning journey earlier, with access to fan
funding, select Shopping features, and more.

## How things work

## Top questions

Creators have questions and we’ve got answers. We compiled the
most common questions we get with answers, plus links to helpful
how tos and help center articles. So you can get all the info
you need, fast.

- 01How do I start creating on YouTube?
- 02How do I grow my channel?
- 03How do I make edits to my channel?
- 04How do I promote my videos?
- 05How does the algorithm work?

Creator basics: how to set up and customize your channel

Creator basics: how to set up and customize
your channel

There are a few ways to get started on YouTube. We
offer up different formats and functionalities,
giving you the flexibility to create everything
from Shorts, which are vertical videos that run 60
seconds or less, to longer form videos.

No matter what you’re creating, you’ll need to
start by creating a YouTube Channel.

- First you need to sign into YouTube using a
  Google Account.

- Once you’re signed in, click ‘Create Account’,
  and choose whether it’s for you or for your
  business.

- You can then create a YouTube channel on your
  account, upload videos, leave comments, and
  create Shorts and playlists.

Next, you’ll want to upload your videos!

- Uploading is easy. You just sign into your
  YouTube account and then click on the “Create”
  icon.

- If you’re planning to upload a longer form
  video, select “upload video” and then choose
  your desired video file - you can upload 15
  files at a time!

- If you’d like to
  upload a YouTube Short, you’ll need to be signed into YouTube mobile,
  where you’ll tap ‘Create’ and then ‘Create a
  Short’. From here you can either upload a video
  from your camera roll or create using our suite
  of lightweight tools.

Help your videos stand out & keep viewers watching

Help your videos stand out & keep viewers
watching

Growing your channel is all about creating videos
viewers want to watch and accurately presenting
them to the audience. When doing so, here’s a few
tips to keep in mind.

With each video, think carefully about the title,
description, and
thumbnail
you plan to use - these should all accurately
reflect your content and let viewers know what
they can expect from the video. If you’re a Shorts
creator, think about how the first 1-2 seconds of
your content can grab viewers scrolling through
the video feed!

Once you’ve got viewers watching, you can redirect
their attention via hashtags,
playlists,
cards,
end screens, and more.

Navigating YouTube Studio

Navigating YouTube Studio

YouTube Studio is your home base for posting
videos and making edits to your channel. To update
your channel’s basic info like name,
profile picture, and banner, just log in and tap ‘Customisation’
to see your options.

You can also make changes to your channel using
the Studio Mobile app. You can tap ‘Your Channel’
and then ‘Edit Channel’ to update and edit how
your channel looks to your viewers. Note that you
can only change your channel’s name three times
every 90 days.

Promoting your videos

Promoting your videos

Promoting your videos is all about getting the
word out there. On YouTube, you can use tools like
cards, end screens, Stories, and Community Posts
to drive viewers to a specific piece of content!

Off-platform, think about promoting your videos on
your socials and relevant communities, podcasts,
or platforms that align with your content and your
intended audience.

How YouTube recommends videos using the algorithm

How YouTube recommends videos using "the
algorithm"

Our search and discovery systems are built to find
videos that match viewers’ individual interests.
We
recommend videos
based on things such as: what your audience
watches and doesn’t watch, how much time they
spend watching, what they like and dislike, if
they mark a video as ‘not interested’, and on
satisfaction surveys.

So, rather than trying trying to find a secret
code to these systems, focus instead on making
videos that you think will resonate with your
audience. A great tool here is YouTube Analytics,
which provides data that can help you understand
how your existing content is performing and
provide insights for future videos!

01

How do I start creating on YouTube?

Creator basics: how to set up and customize your channel

Creator basics: how to set up and customize your
channel

There are a few ways to get started on YouTube. We
offer up different formats and functionalities,
giving you the flexibility to create everything from
Shorts, which are vertical videos that run 60
seconds or less, to longer form videos.

No matter what you’re creating, you’ll need to start
by creating a YouTube Channel.

- First you need to sign into YouTube using a Google
  Account.

- Once you’re signed in, click ‘Create Account’, and
  choose whether it’s for you or for your business.

- You can then create a YouTube channel on your
  account, upload videos, leave comments, and create
  Shorts and playlists.

Next, you’ll want to upload your videos!

- Uploading is easy. You just sign into your YouTube
  account and then click on the “Create” icon.

- If you’re planning to upload a longer form video,
  select “upload video” and then choose your desired
  video file - you can upload 15 files at a time!

- If you’d like to
  upload a YouTube Short, you’ll need to be signed into YouTube mobile,
  where you’ll tap ‘Create’ and then ‘Create a
  Short’. From here you can either upload a video
  from your camera roll or create using our suite of
  lightweight tools.

02

How do I grow my channel?

Help your videos stand out & keep viewers watching

Help your videos stand out & keep viewers
watching

Growing your channel is all about creating videos
viewers want to watch and accurately presenting them
to the audience. When doing so, here’s a few tips to
keep in mind.

With each video, think carefully about the title,
description, and
thumbnail
you plan to use - these should all accurately
reflect your content and let viewers know what they
can expect from the video. If you’re a Shorts
creator, think about how the first 1-2 seconds of
your content can grab viewers scrolling through the
video feed!

Once you’ve got viewers watching, you can redirect
their attention via hashtags,
playlists,
cards,
end screens, and more.

03

How do I make edits to my channel?

Navigating YouTube Studio

Navigating YouTube Studio

YouTube Studio is your home base for posting videos
and making edits to your channel. To update your
channel’s basic info like name,
profile picture, and banner, just log in and tap ‘Customisation’
to see your options.

You can also make changes to your channel using the
Studio Mobile app. You can tap ‘Your Channel’ and
then ‘Edit Channel’ to update and edit how your
channel looks to your viewers. Note that you can
only change your channel’s name three times every 90
days.

04

How do I promote my videos?

Promoting your videos

Promoting your videos

Promoting your videos is all about getting the word
out there. On YouTube, you can use tools like cards,
end screens, Stories, and Community Posts to drive
viewers to a specific piece of content!

Off-platform, think about promoting your videos on
your socials and relevant communities, podcasts, or
platforms that align with your content and your
intended audience.

05

How does the algorithm work?

How YouTube recommends videos using the algorithm

How YouTube recommends videos using "the
algorithm"

Our search and discovery systems are built to find
videos that match viewers’ individual interests. We
recommend videos
based on things such as: what your audience watches
and doesn’t watch, how much time they spend
watching, what they like and dislike, if they mark a
video as ‘not interested’, and on satisfaction
surveys.

So, rather than trying trying to find a secret code
to these systems, focus instead on making videos
that you think will resonate with your audience. A
great tool here is YouTube Analytics, which provides
data that can help you understand how your existing
content is performing and provide insights for
future videos!

## Resources

ResourcesResources

### Learn

From getting started to improving your channel’s performance,
these resources help you continue to learn and grow.

Updates, news, and education from experts and Creators.

ResourcesResources

### Support

If you have a problem, we’re here to help you solve it. Fix
upload problems, troubleshoot account issues, and more.

Get the breakdown on topics most important to Creators.

The place to ask questions and provide feedback.

ResourcesResources

### Connect

Ask questions, find answers, and understand more about YouTube
via our social channels and email.

The latest tools, tips, and inspiration for Creators like you.

Real-time answers. Available in: English, Español, Português,
Deutsch, Français, Pусский, 日本語, and Bahasa Indonesia.

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