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The Do's And Don'ts Of Social Media Etiquette At Work
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# The Do's And Don'ts Of Social Media Etiquette At Work

Forbes Human Resources Council
COUNCIL POST
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author.
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POST WRITTEN BY

Clarissa Windham-Bradstock

Apr 3, 2020,07:15am EDT

Updated Apr 3, 2020, 07:42am EDT

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In 1997, social media was born. You likely didn’t even know it, let alone use it. Back then, a mere 1.7% of the population used the internet, and with it the first recognized social media site, Six Degrees. At its peak, it had about 1 million members with profiles.

Fast forward 23 years. SixDegrees.com and its profiles are long gone. Facebook is the social media network king of the world, amassing almost 2.5 billion users, while nearly 3.7 billion people are active on some sort of social media platform.

The latest statistics reveal that in the United States alone, people spend an average of two hours and three minutes a day on social media. The majority of that time is spent on Facebook, with estimates ranging from 38 minutes to over an hour a day. According to Pew Research, 74% of U.S. adult Facebook users log in at least once a day, and more than half of its users visit several times a day.

What does this mean for employers? For starters, it means your employees are most likely spending time on social media at work, whether on company or personal devices. For a growing number, staying active on social media is part of their work. But as a medium that began as a way to connect socially with family and friends, the lines of propriety easily blur when personal and professional relationships co-mingle on social media. Add to that the permanence and speed with which digital (mis)information can be shared, and social media relationships and usage at work can be a minefield fraught with explosives — that is, if an employer and employee aren’t on the same page with what constitutes good social media etiquette.

Here are some things I suggest for companies and workers:

Do:

• Develop a social media policy. The importance of this cannot be overstated. This should cover not only use of your brand’s social channels, but also how employees portray the company on their personal pages. You can also address using personal social media on company time. Too much time on social media can definitely affect worker productivity, and many employers choose to block it or put up firewalls. However, research shows workers whose employers have at-work social media policies spend less work time on social media for personal reasons. View a sample policy here.

• Use social media to build your brand and advance your career. Some people keep personal and professional accounts separate to minimize risk and maintain privacy. Just remember, anything that is posted is never really private, and even personal posts can get you into trouble at work. (Read the social media policy carefully.) Others will use just one account, and I think that is OK too, as long as you are intentional in how you portray yourself. Positive content about your company and insightful thoughts on your industry, alongside some fun personal posts, could help enhance your reputation and career. If you question whether it’s a good idea to comment or post a photo, it is probably best to skip it. If you are prone to oversharing, make separate accounts.

• Be familiar with how different social media platforms are used differently. While basic decency should be evident across the board, pay attention to how Twitter, Facebook and LinkedIn are used, and follow suit. Different types of content work best on different platforms.

Don’t:

• Don’t overuse hashtags, type in all caps (unless you are trying to scream, and please don’t) or post the exact same thing on every platform. This isn’t a rule, but it is a best practice on all platforms. Your message and your brand will become diluted, and even your family will tire of incessant posting. No one wants to be spammed. Not to mention, if your co-workers or boss see a steady stream of posts while you are supposed to be working, it will negatively impact you at the office.

• Be rude, divisive or combative. Research shows workers are more likely to discover information on social media that lowers their opinion of a colleague than improves it. While you are certainly entitled to your opinions, think before you post or comment on another’s post in an inflammatory way. Besides, no argument is ever won on social media.

• Embarrass or take advantage of your employer. A workplace social media policy should clearly prohibit disclosing confidential company information. It is also not the place to vent about how much you hate your job, your boss or your co-workers. This is poor manners. Just like in real life, take your grievances to the source, not social media. And remember, social media can be the ultimate web of deceit. Expect that if your social activity shows you have been dishonest or disloyal, you are subject to termination.

To Friend Or Not To Friend?

Every CEO or colleague will have an opinion on whether they should “friend” one another on social media. After all, our work family often does become like real family — but not always. Personally, I like to connect with employees and colleagues on social media. I enjoy learning about their families and sharing mine with them and find it’s a great way to connect and build the relationship outside of the office. However, I respect that everyone may not feel the same way. So, while I accept every invitation from my staff, I don’t send them invitations because I don’t want them to feel pressured to “friend” the boss.

For me, it boils down to showing respect: respecting each other’s privacy, respecting the company that employs you and respecting one another’s viewpoints, even if you don’t agree. Basically, treat people online the way you would treat them in person. I feel like Emily Post would agree.