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47% of email
Did you know that almost <anchor>47% of email</anchor> recipients' open rates are because of the subject lines? Whereas a personalized email campaign is more likely to have open rates by 22%.
Email Subject Lines – Statistics and Trends - Invesp
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# Email Subject Lines – Statistics and Trends

Khalid Saleh

#### Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers."
Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

- 22 Mar

- < 1 Min Read

Khalid Saleh

#### Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers."
Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Did you know 47% of email recipients open email based on the subject line whereas  69% of email recipients report email as spam based solely on the subject line. Emails with no subject all together have an open rate of 8% more than those with a subject line, whereas e-mails with personalized subject lines are 22% more likely to be opened. Check out our infographic on E-mail subject lines for latest statistics and trends.

Email Subject Lines Statistics and Trends

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Open rate by number of words in E-mail subject line

Number of wordsOpen rate0-516%6-1021%11-1514%16-2012%21-259%

Open rates with recipients name in E-mail subject line

NameOpen rateWith name18.30%Without name15.70%

18.7% decrease in open rates when the word “newsletter” is used in subject lines.

Emails with “Free” in the subject line were opened 10% more than those without.

Emails with “fw:” in the subject line were opened 17% less than those without.

Subject lines that create a sense of urgency and exclusivity can give a 22% higher open rate.

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#### Join 25,000+ Marketing Professionals!

Subscribe to Invesp’s blog feed for future articles delivered to receive weekly updates by email.

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Khalid Saleh

#### Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers."
Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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