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3 Email marketing strategies—and how to use them effectively
Email marketing can be incredibly effective. Yet, most companies don't get much out of it. If you learn to use these 3 email marketing strategies, ...
a strong value proposition
People buy when they feel that they have good reasons to do so. So, you need <anchor>a strong value proposition</anchor> (=great reasons for buying what you sell). If you don’t have it, you can’t be able to give people good reasons for buying. If you don’t know what—specifically—would make people see value in your offer, how could your email marketing (or any marketing) be effective?
Value Proposition Exercise – Peter Sandeen
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# Get an Unfair Advantage

## Find the Core of Your Value Proposition... the reasons people buy from you

### 25,400+ downloads already

- Quick 5-step exercise
- Find the most impactful ideas for promoting your entire business or any specific product or service
- Brutally honest results that often surprise even experienced marketing professionals

Find the Core of Your Value Proposition

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Peter helped me increase my sales by 423%.

Danny Iny



When you work with Peter Sandeen, you have a thought partner and an expert on your team. Rarely do deep knowledge and pragmatism come together in one person, as they do with Peter.

Constance Dierickx



Even though I have coached thousands of business owners in developing their own marketing and message, I turned to Peter.

Jon Goldman



## About PETER

I don’t specialize in a specific tactic or tool. Rather, I’ve focused on figuring out what you actually need to communicate with your marketing, so people buy, since I got into marketing full time in 2011.

Initially I wrote sales pages for marketing companies that already had good sales pages. They tested my page against theirs and when mine generated more sales, I got paid. I never lost, but there was one tie. It wasn’t thanks to eloquent prose. Instead, it was because I saw clearly what would motivate people to buy the offer.

My clients range from business SaaS to high-tech manufacturers and from consultancies to personal coaches. Your marketing should always look unique (otherwise you won’t stand out from the competition). However, the underlying principles are the same, no matter what you sell or who your customers are.



Peter brought clarity to our marketing. We’ve approximately doubled our online sales each year since then (breaking the $1mil line).

Halfdan Hansen



Almost no one can differentiate themselves in our industry, but now we have a marketing message that clearly separates us from competitors.

Mikki Aalto-Ylevä



The [new messaging] helped us not just define our product’s greatest benefits, but also wording it in a way that put them into perspective for the buyer to understand.

Rasmus Bjergegaard



marketing messaging consultant

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