Conheça quatro tendências do design gráfico que estão em alta
O design gráfico é uma área que está em constante evolução e, com o avanço de novas tecnologias, o céu parece ser o limite para essa área da comunicação.
design gráfico
Uma vez que este segmento está em constante evolução, com o avanço de novas tecnologias, o céu parece ser o limite para essa área da comunicação. Pensando nisso, a QU4TRO trouxe tendências do <anchor>design gráfico</anchor> que estão bombando no mercado.
The 8 Types of Graphic Design You Need To Know
# The 8 types of graphic design you need to know

Mila Jones Cann

Logos, websites & more…

Logos, websites, book covers & more…

Before we dive into the 8 types of graphic design, let’s start with the basics: What is graphic design? Graphic design is the creation of visual compositions to solve problems and communicate ideas through typography, imagery, color and form. There’s no one way to do that, and that’s why there are several types of graphic design, each with their own area of specialization.

Though they often overlap, each type of graphic design requires specific sets of skills and design techniques. Many designers specialize in a single type; others focus on a set of related, similar types. But because the industry is constantly changing, designers must be adaptable and lifelong learners so they can change or add specializations throughout their careers.

Whether you are an aspiring designer or seeking design services for your business, understanding the 8 types of graphic design will help you find the right skills for the job.

## The 8 fundamental types of graphic design are:   —

### 1. Visual identity graphic design

A brand is a relationship between a business or organization and its audience. A brand identity is how the organization communicates its personality, tone and essence, as well as memories, emotions and experiences. Visual identity graphic design is exactly that: the visual elements of brand identity that act as the face of a brand to communicate those intangible qualities through images, shapes and color.

types of design example: visual identity designBy smidesign

types of graphic design example: classic visual identity brand designBy Agi Amri

types of design example: modern visual identity designBy lepro

types of graphic design example: modern visual identity designBy ludibes

Designers that specialize in visual identity graphic design collaborate with brand stakeholders to create assets like logos, typography, color palettes and image libraries that represent a brand’s personality. In addition to the standard business cards and corporate stationary, designers often develop a set of visual brand guidelines ( style guides) that describe best practices and provide examples of visual branding applied across various media. These guidelines help to ensure brand consistency throughout future applications.

types of graphic design example: a modern logo and brand designBy nnorth

Visual identity design is one of the most common types of design. Visual identity graphic designers must possess a general knowledge of all types of graphic design in order to create design elements that are suitable across all visual media. They also need excellent communication, conceptual and creative skills, and a passion for researching industries, organizations, trends and competitors.

### 2. Marketing & advertising graphic design

When most people think of graphic design, they think of designs created for marketing and advertising.

Companies depend on successful marketing efforts to tap into their target audience’s decision-making process. Great marketing engages people based on the wants, needs, awareness and satisfaction they have about a product, service or brand. Since people will always find visual content more engaging, graphic design helps organizations promote and communicate more effectively.

Marketing designers work with company owners, directors, managers or marketing professionals to create assets for marketing strategies. They might work alone or as part of an in-house or creative team. Designers can specialize in a specific type of media (vehicle wraps or magazine ads, for example) or create a broad assortment of collateral for print, digital, and beyond. While traditionally print-centered, this type of design has grown to include more digital assets, especially for use in content marketing and digital advertising.

types of graphic design example: marketing material designBy yaseenart

types of graphic design example: truck ad designBy J.Chaushev

types of graphic design example: banner ad designBy charlim888

types of design example: marketing designBy sundayrain

#### Examples of marketing graphic design

- Postcards and flyers
- Magazine and newspaper ads
- Posters, banners and billboards
- Infographics
- Brochures (print and digital)
- Vehicle wraps
- Signage and trade show displays
- Email marketing templates
- PowerPoint presentations
- Menus
- Social media ads, banners and graphics
- Banner and retargeting ads
- Images for websites and blogs

types of graphic design example: poster designBy julie9

types of design example: poster designBy ANAMOLLY

Marketing designers need excellent communication, problem-solving and time management skills. In addition to being proficient in several graphic design, layout and presentation apps, they must also be familiar with production for print and online environments. Entry-level positions in this area are a great way for new designers to learn processes and acquire valuable skills and experience.

### 3. User interface graphic design

A user interface (UI) is how a user interacts with a device or application. UI design is the process of designing interfaces to make them easy to use and provide a user-friendly experience.

A UI includes all of the things a user interacts with—the screen, keyboard and mouse—but in the context of graphic design, UI design focuses on the user’s visual experience and the design of on-screen graphic elements like buttons, menus, micro-interactions, and more. It’s a UI designer’s job to balance aesthetic appeal with technical functionality.

types of graphic design example: app interface designBy masiko

types of graphic design example: app designBy masiko

UI designers specialize in desktop apps, mobile apps, web apps and games. They work closely with UX (user experience) designers (who determine how the app works) and UI developers (who write code to make it work).

#### Examples of user interface graphic design

- Web page design
- Theme design (WordPress, Shopify, etc.)
- Game interfaces
- App design

types of graphic design example: web interface designBy milajones

types of design example: web designBy Malzi

UI designers must be team players backed by both serious graphic design skills and an excellent understanding of UI/UX principles, responsive design and web development. In addition to graphics apps, they need knowledge of programming languages like HTML, CSS and JavaScript.

### 4. Publication graphic design

Publications are long-form pieces that communicate with an audience through public distribution. They have traditionally been a print medium. Publication design is a classic type of design—think books, newspapers, magazines and catalogs. However, there’s recently been a significant rise in digital publishing.

types of graphic design example: book cover designBy Ian Douglas

types of design example: magazine cover designBy Grigoris G

types of graphic design example: layout designBy shwin

Graphic designers that specialize in publications work with editors and publishers to create layouts with carefully selected typography and accompanying artwork, which includes photography, graphics and illustrations. Publication designers may work as freelancers, as creative agency members or in-house as part of a publishing company.

#### Examples of publication graphic design

- Books
- Newspapers
- Newsletters
- Directories
- Annual reports
- Magazines
- Catalogs

Publication designers must possess excellent communication, layout and organizational skills. In addition to graphic design expertise, they need to understand color management, printing and digital publishing.

### 5. Packaging graphic design

Most products require some form of packaging to protect and prepare them for storage, distribution, and sale. But packaging design can also communicate directly to consumers, which makes it an extremely valuable marketing tool. Every box, bottle and bag, every can, container, or canister is a chance tell the story of a brand.

Packaging designers create concepts, develop mockups and create the print-ready files for a product. This requires expert knowledge of print processes and a keen understanding of industrial design and manufacturing. Because packaging design touches so many disciplines, it’s not uncommon for designers to find themselves creating other assets for a product such as photography, illustrations and visual identity.

types of design example: packaging designBy athenabelle

types of graphic design example: label designBy MMX

types of design example: packaging designBy Martis Lupus

types of graphic design example: packaging box designmonostudio

types of graphic design example: gold wine label designBy Esteban T

types of design example: packaging label designBy madpepper

Packaging designers may be a jack-of-all-trades or specialize in a specific type of packaging (like labels or beverage cans) or a specific industry (like food or children’s toys). Their work requires top-notch conceptual and problem-solving skills in addition to a strong working knowledge of print and industrial design. They must be flexible to meet the demands of clients, marketers and manufacturers and be aware of current trends.

### 6. Motion graphic design

Simply put, motion graphics are graphics that are in motion. This can include animation, audio, typography, imagery, video and other effects that are used in online media, television and film. The medium’s popularity has skyrocketed in recent years as technology improved and video content became king.

“Motion graphics designer” is a somewhat new specialty for designers. Formally reserved for TV and film, technological advances have reduced production time and costs, making the art form more accessible and affordable. Now, motion graphics is one of the newest types of design and can be found across all digital platforms, which has created all sorts of new areas and opportunities.

#### Examples of motion graphic design

- Title sequences and end credits
- Advertisements
- Animated logos
- Trailers
- Presentations
- Promotional videos
- Tutorial videos
- Websites
- Apps
- Video games
- Banners
- GIFs

types of graphic design example: motion graphics designBy Maryia Dziadziulia

types of graphic design example: motion graphics designAnimated website interaction by Janos Nyujto

types of graphic design example: motion graphics designBy Maryia Dziadziulia

Motion graphics designers begin by developing storyboards and then bring their concepts to life with animation, video and traditional art. Depending on the industry, a strong working knowledge of marketing, coding and 3D modeling can be definite assets.

### 7. Environmental graphic design

Environmental graphic design visually connects people to places to improve their overall experience by making spaces more memorable, interesting, informative or easier to navigate. Environmental design is a broad type of design, here are some examples:

#### Examples of environmental graphic design

- Signage
- Wall murals
- Museum exhibitions
- Office branding
- Public transportation navigation
- Retail store interiors
- Stadium branding
- Event and conference spaces

Wayfinding is a specific type of environmental graphic design that consists of strategic signage, landmarks and visual cues that help people identify where they are and where they need to go so they can get there without confusion.

types of graphic design example: building designVia Artur Busz

Environmental graphic design is a multidisciplinary practice that merges graphic, architectural, interior, landscape and industrial design. Designers collaborate with people in any number of these fields to plan and implement their designs. Because of that, designers typically have education and experience in both graphic design and architecture. They must be familiar with industrial design concepts and able to read and sketch architectural plans.

types of design example: coffee shop designBy manasye

types of graphic design example: restaurant designBy faks

Traditionally, environmental graphic design has produced static print pieces, but digital interactive displays continue to rise in popularity as a means of creating a more engaging experience.

### 8. Art and illustration for graphic design

Graphic art and illustration are often seen as being the same as graphic design, however, they’re each very different. Designers create compositions to communicate and solve problems, graphic artists and illustrators create original artwork. Their art takes a number of forms, from fine art to decoration to storytelling illustrations.

Even though graphic art and illustration are not technically types of graphic design, so much is created for commercial use within the context of graphic design that you can’t talk about one without the others.

types of graphic design example: illustration designBy suxzero

#### Examples of art and illustration for graphic design

- T-shirt design
- Graphic patterns for textiles
- Motion graphics
- Stock images
- Graphic novels
- Video games
- Websites
- Comic books
- Album art
- Book covers
- Picture books
- Infographics
- Technical illustration
- Concept art

types of graphic design example: illustration designBy BATHI

types of graphic design example: clothing illustration designBy Cross The Lime

types of design example: illustration designBy Natalia Macatypes of design example: surreal illustration for film poster designBy MOGOLLON

Graphic artists use any combination of media and techniques to create their work as they collaborate with writers, editors, managers, marketers and art directors across all graphic design types. They’ll often have a foundation in fine arts, animation or architecture. Overlapping skills and apps make it possible to find graphic designers who also work as graphic artists and illustrators (and vice versa).

## Use the right types of graphic design for the job   —

Graphic design is an ever-growing field, and the demand for specialized and skilled designers is on the rise. When you’re looking for the right person to take on a design job, knowing the different types of graphic design will help you identify the specialist you need.

##### Finding the right designer is easy!

###### Simply search our designer community and pick the perfect one for your project.

This article was originally published in 2018. It has been updated with new examples and information.

#### The author

Mila Jones Cann

Mila Jones Cann is a multidisciplinary artist and digital art director. She designs beautiful websites, graphics and visual brand identities with a focus on the technology sector. Her clients span the globe from Silicon Valley to London and everywhere in-between. When she's not pushing pixels, you can usually find her painting in her studio in Eastern Canada.

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#### Comments



Tina

Feb 9 2022

Thank you for this great overview! I just realised that I am doing all this last 15 years and that still call myself just a “Designer”. LOL, I need to change something.



Naina Sharma

Feb 9 2022

I want to do this job



Mariam

Feb 9 2022

Me too if you joined please tell me how and what i should do



Antonia

Feb 9 2022

Hey there,

Best,

Antonia



Yahir

Feb 9 2022

Thanks! This was a good thorough introductory explanation.



vishal singh jadon

Feb 9 2022

thanx for this information



Austin

Feb 9 2022

thank you i like the interface design and the Publication graphic design becauce they have magazine and buttons and menu



Michael Otu

Feb 9 2022

This is awesome



Mo

Feb 9 2022

Wow this is amazing I still have a lot to learn

Thanks Mila



Meet Limbachiya

Feb 9 2022

Thanks for the information.



Vicent Josh

Feb 9 2022

It’s awesome



Ayisha Ibrahim

Feb 9 2022

How to print image on colour separation.thank you



Ileka Gift

Feb 9 2022

I want to learn please what do I do?



Antonia

Feb 9 2022

Here are some useful tutorials that will help you improve your graphic design skills. Youtube is also a great resource for finding more design tutorials. But the best way to learn is to keep practising!



Bm2world

Feb 9 2022

I am also a graphic designer and this article Help very much to get some new information because Graphic Design is my passion and i want to make career on this.



Kentytai

Feb 9 2022

I’m an artist currently talking A graphic design course and I’m super excited I can’t wait to have all this knowledge to be doing my own stuff



Sunday

Feb 9 2022

Very informative….. Thanks a lot



john kasenegala

Feb 9 2022

to me it’s good you open up my mind that once i designing something i must first kno types of graphics tha i want design



Simply Emma

Feb 9 2022

thank you so much!!! This is a really a big help for me as a beginner in graphic design industry!!! I am excited to know more about graphic design through your blogs. ❤



Antonia

Feb 9 2022

Glad you found it helpful! 🙂



Aliyat

Feb 9 2022

Wow!! What a great asset you dished out. This is very informative and helpful. As a beginner, this is an eye opener for me. Thanks for being helpful.



Antonia

Feb 9 2022

Glad you found it helpful!



Lucca Paciolo

Feb 9 2022

Wow great overview. Simple language, nice tune, and accurate pictures for better understanding. I love it. Thanks alot.



Antonia

Feb 9 2022

Glad you liked it!



Christian Mfon

Feb 9 2022

I love this.

I never considered it this way



Laura Masante

Feb 9 2022

Great post..very usefull to me! Thank you Mila



neha

Feb 9 2022

Amazing amazing article. Thanks so much for the information, I am a self-learned designer, never knew the basics. Thanks a ton.



Antonia

Feb 9 2022

Happy to hear that you found it helpful! 🙂



Vincent

Feb 9 2022

I’m very grateful for this post! Changing careers and look forward to learning new skills.



Pratik Ramteke

Feb 9 2022

Wonderful Reading!!. Thankyou so much for the information. Cleared a lot of confusion which i had being at the initial stage of learning graphic design.

Gracious! .



Antonia

Feb 9 2022

Glad you found it helpful!



Bankole Peter

Feb 9 2022

This is very apt and insightful.

Thanks ma’am



Iranga

Feb 9 2022

great job… Thanks for your information..



Dana

Feb 9 2022

Awesome!



john

Feb 9 2022

this sounds fun



Joan

Feb 9 2022

Hi everyone, I’m a senior high school and I want to take graphic designer since i think this is for me and will enjoy it but I’m confused right now, is graphic design is under in BS Information Technology?



Antonia

Feb 9 2022

There are lots of different design programs for students who want to become graphic designers. The National Association of Schools of Art and Design accredits institutions that have art and design programs, including universities, postsecondary colleges and independent institutes. You can look through their directory here.



Akeem omobolanle

Feb 9 2022

I found this very educative, thanks.



Sharif Mohammad Mashekunnabi

Feb 9 2022

i searched for graphics design categories and something more in it. true that greatly influenced through your blog. thanks a lot.



Anubhav Awasthi

Feb 9 2022

Thank you so much for this detailed information.



Luna

Feb 9 2022

Great website : D, I love graphic design



Emrose

Feb 9 2022

Thanks for this article. This is really helpful since I am starting to learn graphic design on my own. The site is really beautiful. Thanks



designingcourses

Feb 9 2022

nice info



ViVer

Feb 9 2022

I liked your way to show examples with pictures



Antonia

Feb 9 2022

Thanks! Glad you liked the article!



Albert Pena

Feb 9 2022

I needed a recap of what a graphic designer truly entails. I now realize I am not JUST a designer. I may not have done ALL of the descriptions, but I have done quite a few. Coming from the Ole School days… I have kind of lost track of what is a designer/artist. Going to enjoy being apart of this page/group. thanks



peter

Feb 9 2022

it was really helpful



rajkumar

Feb 9 2022

I want to do this job Freelance Online



Levi's

Feb 9 2022

Thanks for this opportunity, i would like to get a course online if available….



Sumaia Akter

Feb 9 2022

Thanks for your information…



Nay Chi Thant

Feb 9 2022

Thanks



Divine

Feb 9 2022

I’m really new to design and still trying to find my ground and this article was extremely helpful. Thanks.



Yonis Ahmed

Feb 9 2022

Dear Author,

Thanks for the full information you provided above, but, if I want to study each of them as courses, how could i get the tutorial of these diferrent designs. Please help.

Thank you



AndrewS

Feb 9 2022

seen the the great overview you gave to us, makes me appreciate over and over and over. i have taken a step by including graphic design to be my schedule curriculum . over past years i was engaged into these other arts like the word,art and culture; and i strongly feel to take this into anther paradigm shift.

for i know it transforms and changes the perception of the world around us . thank you once more ..



Patience

Feb 9 2022

I’m so excited am in Woooo!☺️



Pharaoh

Feb 9 2022

Thank you for this timeless information that is well presented and easy to understand. I have a clearer understanding of where I fit in and what I need to improve and add to become better. Thanks again, All the best to everyone who contributed.



Favour

Feb 9 2022

Thanks for the information…. I found this helpful !!



Chris

Feb 9 2022

Wow amazing post, I had really been doing great design for people without knowing my type of design, but this article have put me on a kind. I’ve love to work for any company for free just to develop my skills more… I am really interested in the marketing and user interface graphics design



Agwuna Oche Daniel

Feb 9 2022

This is great.

Please how do I succeed in a graphic design.



Chamila Karunarathne

Feb 9 2022

Great explanation



devanshi nayak

Feb 9 2022

i must interested in this course.



Justice Onyekwere Macaulay

Feb 9 2022

I am starting now



Agus S

Feb 9 2022

Thanks for share about graphic design clearly.



Tich Tanyanyiwa

Feb 9 2022

Wow brilliant article very clear and informative. Appreciate



EMMANUEL Akachi

Feb 9 2022

Thanks for the information about graphics designing now I can be sure that the job is good to do



mahesh poptani

Feb 9 2022

i want to learn



Wonder NG

Feb 9 2022

Simple and clear article BRAVO



maryam

Feb 9 2022

it really helped me so I will still be looking for more on it



Devanshu Shakya

Feb 9 2022

In such a good and amazing way you have told about graphic design through words and designs. Thankyou! 99Designs



yuvi

Feb 9 2022

A person who edits vedio..like in vfx form called as..?



manasa

Feb 9 2022

Seriously, amazing explanation on design categories! Helped me to channelize my role as Designer. Thank you!



Megha

Feb 9 2022

Great information.

I would like to do this work as a freelancer. I have experience in this field and I work on Canva. Can someone help me out?

I have interest in marketing graphic design and also in packaging design.

What should I do?



Jocelyn

Feb 9 2022

Hey there, if you’re interested in joining our global community of graphic designers, you can learn more here and submit an application.



Fatemeh

Feb 9 2022

thanks a lot. It was really useful.



Kuntal Hait

Feb 9 2022

Very Meaningful, Thanks a Lot.



Sejal

Feb 9 2022

Thank you so much this blog helped me a lot



ritusharma

Feb 9 2022

Thanks for this post. It is really good. Keep adding.



Muhammad Khalid

Feb 9 2022

this is awesome informative thanks.



shaw

Feb 9 2022

Wow this is amazing I still have a lot to learn

Thanks Mila



Manolet Africa

Feb 9 2022

It’s like college days that I took up Fine Arts, major in Industrial Design four decades ago. All these are covered, except motion and UI design. I invested in IT books and learn it myself. Great overview!



maurice otieno

Feb 9 2022

Graphic is life we cannot do any without art



Md. NAZMUL HAQUE

Feb 9 2022

Thanks a lot for everything.

Very helpful writing this.



AvErY

Feb 9 2022

WOW



Juliet

Feb 9 2022

This article has helped me alot,, I have passion for graphic designing and can’t wait to learn more.



Ruqaya

Feb 9 2022

Thank you Mila Jones for sharing lots of knowledge.



Amjad

Feb 9 2022

The given information was very helpful for those who are beginner and also for those who don’t know that which industry is related with their skill. ☺️



Kayla

Feb 9 2022

Thanks, i needed this. It’s very informative.



Paul

Feb 9 2022

Thanks for your compilation. My time was well managed as I got myself improved on my path of academic discipline



Evance Chapuma

Feb 9 2022

This was really helpful, and it has motivated be in my dream of being a great graphic designer, buy showing me how wide this field is.



Akash Shahriar

Feb 9 2022

This is amazing! Such a detailed article. Thank you so much for this gift 🙂



Damodhar

Feb 9 2022

Your Information is so much useful for me

Thanks for it.



yechale birhan

Feb 9 2022

I would like to be a graphics designer and I like this page……………………………………………………thank you so much /…….



Rajib Taylor

Feb 9 2022

thanks for your good knowledge



Makenna Baptiste

Feb 9 2022

Thank you…this is useful knowledge that I will apply in my graphic designing course.



Mehar Aqeel

Feb 9 2022

I am a graphic designer with four years’ experience. I use adobe photoshop and adobe Illustrator to make designs. My service is packaging design, logo design, flyer design and business card design.



tyrone

Feb 9 2022

amazing



Kelvin

Feb 9 2022

Thank you for helping me understand and identifying my broad interests in G.D. I real love the simplicity, especially how you illustrated and explain about Motion Graphic design.



Oc graphics

Feb 9 2022

What type of application is required for motion graphic design



Lidya

Feb 9 2022

Love the article very Insightful! Thank you



Hasita

Feb 9 2022

Thank You So much for this great information.



Sabuj Rayhan

Feb 9 2022

Thanks for your design idea.



Furqan Ansari

Feb 9 2022

good. <3



Ngesh

Feb 9 2022

Great stuff, thank you very much.

looking forward to the practical version.

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