Yapay Zeka ile E-ticaret Yönlendirmesi
Başarılı Bir E-Ticaret Müşteri Hizmetleri Modeli Neleri İçermeli? | CBOT
Tüm bunlar doğru yetkinliklere sahip bir e-ticaret chatbotu veya voicebotu ile yapabilir. Ancak bunun için yapay zeka tabanlı müşteri hizmetleri sisteminin ...
“The 2021 Gartner CIO”
Sözünü ettiğimiz bu pazar durumu, pandemiden sonra çok daha belirgin hale geldi. Müşterinin dijital deneyim talebi ile birlikte şirketler daha güçlü şekilde yapay zeka tabanlı chatbotlara veya voicebotlara yöneliyor. Gartner’ın <anchor>“The 2021 Gartner CIO”</anchor> adlı araştırmasında katılımcıların % 83’ü müşterilere ulaşmak için dijital kanal kullanımını, % 79’u ise self-servis kullanımını arttıracaklarını belirtiyor. Artık daha yüksek sesle diyalogsal ticaretten (conversational commerce) söz etmenin vakti geldi. Perakendenin geleceği kesinlikle diyalogsal ticaretten geçiyor. Bu yeni kavram, bundan sonra perakende ve e-ticaret sektörünün ana eksenini tanımlayacak.
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