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Competitive Strategy
22. <anchor>Competitive Strategy</anchor>: Ludwig Maximilian University of Munich, online eğitim kursu; oyun teorisinin temel araçlarını kullanarak, işletmelerin rekabet avantajı elde etmek için stratejileri nasıl seçtiklerini analiz ediyor.
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Ludwig-Maximilians-Universität München (LMU)

Competitive Strategy



Ludwig-Maximilians-Universität München (LMU)

# Competitive Strategy

Enroll for Free

Starts Sep 13

Financial aid available

365,745 already enrolled

Gain insight into a topic and learn the fundamentals.

4.7

(3,081 reviews)

19 hours to complete

3 weeks at 6 hours a week

Flexible schedule

Learn at your own pace

97%

Most learners liked this course

Gain insight into a topic and learn the fundamentals.

4.7

(3,081 reviews)

19 hours to complete

3 weeks at 6 hours a week

Flexible schedule

Learn at your own pace

97%

Most learners liked this course

## Skills you'll gain

## Details to know



Shareable certificate

Add to your LinkedIn profile

Assessments

25 quizzes

Taught in English

22 languages available

# See how employees at top companies are mastering in-demand skills

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## Build your subject-matter expertise

When you enroll in this course, you'll also be enrolled in this Specialization.

- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate

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## Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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## There are 6 modules in this course

In this six-module course, you will learn how businesses and organizations behave in situations in which strategic decisions are interdependent, i.e. where my actions affect my competitors' profits and vice versa. Using the basic tools of game theory, we will analyse how businesses choose strategies to attain competitive advantage.

This course is also available in Chinese. Please go to our course catalog to access the Chinese version of Competitive Strategy.

### Take Care of Your Competitors

Module 1•3 hours to complete

Module details

In this module, we introduce the basic concepts of game theory and use strategic games to learn competitor analysis. We answer “what is a strategy?” and look at the different ways to determine a best or dominant strategy. We also discuss the concepts of Nash Equilibrium and Prisoners’ Dilemma - and learn that it is important to anticipate and take into consideration the actions of the other players. Lastly, we analyse what happens when we change the game from simultaneous (where everybody acts at the same time) to sequential (where players move after each other).

#### What's included

9 videos3 readings3 quizzes

Show info about module content

##### 9 videos•Total 68 minutes

- Introduction•3 minutes• Preview module
- Game Setting•6 minutes
- Eliminating Dominated Strategies•11 minutes
- Nash Equilibrium•11 minutes
- Prisoners ’ Dilemma•3 minutes
- Game Setting•10 minutes
- Backward Induction•8 minutes
- Credible Threats •10 minutes
- Wrap Up•2 minutes

##### 3 readings•Total 30 minutes

- How to Use Discussion Forums•10 minutes
- Get to Know Your Classmates•10 minutes
- Complete slides for week1•10 minutes

##### 3 quizzes•Total 90 minutes

- Simultaneous Games•30 minutes
- Sequential Games•30 minutes
- Take Care of Your Competitors•30 minutes

### Why Firms Work Together

Module 2•3 hours to complete

Module details

According to economic theory, companies compete with each other in the marketplace. In reality, they are often friendly and cooperate with each other. In this module, we attempt to understand this strategy, and why it is good for the organizations involved. With this, we evaluate the factors that encourage or hinder cooperation and apply them in different examples.

#### What's included

9 videos1 reading5 quizzes

Show info about module content

##### 9 videos•Total 60 minutes

- Introduction•2 minutes• Preview module
- Reasons for Cooperation•3 minutes
- Finite Repetition •9 minutes
- Backward Induction•9 minutes
- Infinite Repetition•10 minutes
- Factors Influencing Cooperation•8 minutes
- Aggressive Commitment•10 minutes
- Cooperative Commitment•4 minutes
- Wrap Up•2 minutes

##### 1 reading•Total 10 minutes

- Complete Slides Week 2•10 minutes

##### 5 quizzes•Total 128 minutes

- Reasons for Cooperation•30 minutes
- Finite Repetition•30 minutes
- Infinite Repetition•30 minutes
- Commitment•8 minutes
- Why Firms Work Together•30 minutes

### Complementary Products and Strategic Partnerships

Module 3•2 hours to complete

Module details

In this module, we introduce complements and discuss what they mean to us in economic terms. We study why companies like to sell their products in a bundle - and how complementarity creates switching costs. We also discuss the importance of that coordination among companies with complementary products. Finally, we look at strategic partnerships as a powerful tool to align companies’ interests in this specific setting.

#### What's included

7 videos1 reading4 quizzes

Show info about module content

##### 7 videos•Total 42 minutes

- Introduction•2 minutes• Preview module
- Complements: Examples and Definitions•7 minutes
- Generic Strategies •8 minutes
- Positive Externalities •9 minutes
- Examples •4 minutes
- Strategic Partnerships •7 minutes
- Wrap Up•3 minutes

##### 1 reading•Total 10 minutes

- Complete Slides Week 3•10 minutes

##### 4 quizzes•Total 120 minutes

- Complements•30 minutes
- Strategies for Complements•30 minutes
- Complements and Cooperation•30 minutes
- Complementary Products and Strategic Partnerships•30 minutes

### Entering a New Market

Module 4•3 hours to complete

Module details

This module is about market entry. We first look at different tools to assess the attractiveness of a market – and then discuss strategies that have proven to be helpful for entering a new market, such as positioning and marketing strategies. We also look from the other perspective, and analyse what established businesses can do to keep new competitors out of the market.

#### What's included

10 videos1 reading4 quizzes

Show info about module content

##### 10 videos•Total 80 minutes

- Introduction•1 minute• Preview module
- Market Attractiveness •6 minutes
- Structural Entry Barriers•12 minutes
- Strategic Entry Barriers•6 minutes
- Commitment / Value Chain Reconfiguration•10 minutes
- Judo Economics / Niche Market •10 minutes
- Structural Entry Barriers / Commitment•12 minutes
- Limit Pricing / Predatory Pricing •8 minutes
- Pre-Emption •5 minutes
- Wrap Up•3 minutes

##### 1 reading•Total 10 minutes

- Complete Slides Week 4•10 minutes

##### 4 quizzes•Total 100 minutes

- Market Choice and Entry Barriers•10 minutes
- Entry Strategies•30 minutes
- Entry Deterrence•30 minutes
- Entering a New Market•30 minutes

### Why Worry About Research and Development

Module 5•3 hours to complete

Module details

In the context of R&D, a number of important strategic questions arise consistently; in this module, we take a closer look at these questions. Though many innovations are created by a stroke of luck, it seems that the majority of innovations are created because their inventors actively strive towards this specific innovation and differentiation strategy.

#### What's included

9 videos1 reading4 quizzes

Show info about module content

##### 9 videos•Total 52 minutes

- Introduction•2 minutes• Preview module
- Stages of R&D•4 minutes
- Types of Innovation•4 minutes
- Competitive Market•4 minutes
- Monopolist•6 minutes
- Monopolist with Threat of Entry•9 minutes
- Innovation under Competition•12 minutes
- Sleeping Patents •4 minutes
- Wrap Up •3 minutes

##### 1 reading•Total 10 minutes

- Complete Slides Week 5•10 minutes

##### 4 quizzes•Total 120 minutes

- R & D and Innovation•30 minutes
- Incentives to Innovate•30 minutes
- Innovation & Competition•30 minutes
- Why Worry About Research and Development•30 minutes

### Designing Products Wisely

Module 6•3 hours to complete

Module details

In this module, we focus on strategic aspects of product design and pricing strategy. We analyse how companies can adjust their products in a way that lowers the competitive pressure in the market. Later on, we look at some generic strategies for product design and pricing – and discuss the problems related to being stuck between these strategies.

#### What's included

9 videos1 reading5 quizzes

Show info about module content

##### 9 videos•Total 59 minutes

- Introduction •2 minutes• Preview module
- Theoretical Model •4 minutes
- Adjusting Model Assumptions•6 minutes
- Introduction•6 minutes
- Horizontal Differentiation•11 minutes
- Vertical Differentiation•8 minutes
- Generic Strategies•6 minutes
- Stuck in the Middle•5 minutes
- Wrap Up•6 minutes

##### 1 reading•Total 10 minutes

- Complete Slides Week 6•10 minutes

##### 5 quizzes•Total 150 minutes

- Bertrand Paradox•30 minutes
- Product Differentiation•30 minutes
- Pricing and Product Decisions•30 minutes
- Designing Products Wisely•30 minutes
- Final-exam•30 minutes

### Instructor

Instructor ratings

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## Instructor ratings

We asked all learners to give feedback on our instructors based on the quality of their teaching style.

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4.8(396 ratings)

Tobias Kretschmer

Ludwig-Maximilians-Universität München (LMU)

11 Courses•465,794 learners

### Offered by



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## Offered by



As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences.

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## Learner reviews

Showing 3 of 3081

4.7
3,081 reviews

- 5 stars

80.21%

- 4 stars

16.47%

- 3 stars

2.27%

- 2 stars

0.61%

- 1 star

0.42%

R

RA

5
Reviewed on Sep 9, 2020

I like the method of teaching of the instructor;very simple, clear and comprehensive. I had no idea in business concept but this course had opened my eyes into the business world. Great!✊

I

IG

5
Reviewed on Aug 17, 2015

The course is amazing and very helpful for everyone who works on Business Development and Business Strategy. Definitely need the second course - Advanced Competitive Strategy.

A

AZ

4
Reviewed on Aug 13, 2015

Really interesting subject, with helpful quizzes. Some technical issues with the videos but nothing there to stop you from gaining some really helpful skills, if you dig business related courses.

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## Frequently asked questions

### When will I have access to the lectures and assignments?

Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

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- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

### What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

### What is the refund policy?

If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policyOpens in a new tab.

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