Marketing para pequeñas empresas: 21 maneras de crecer
21 ideas efectivas de marketing para pequeñas empresas · 1. Crea un sitio web · 2. Mejora la optimización de tu motor de búsqueda local (SEO) · 3. Comienza un blog.
Casi la mitad
Ofrecer algún regalo o promoción es una ruta rápida para ganar tráfico o para hacerse notar en las redes sociales. Un premio, descuento o cupón es la moneda de cambio por la información o el compromiso de tu audiencia. <anchor>Casi la mitad</anchor> de los usuarios comparten los concursos en los que participan. Ese número aumenta si los invitas a referir personas a cambio de más oportunidades de ganar.
How Users Share Online Contests They Participate in - Infographic
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# How Users Share Online Contests They Participate in – Infographic

Sílvia Martí

Sílvia Martí

- 2023-10-26

Users who participate in online sweepstakes and contests are proactive when it comes to sharing the promotions with their contacts and friends across the social networks. According to data extracted from more than 200 Premium promotions, in which over 140,000 people have taken part, 54.40% of users viralize the promotion link in at least one of the proposed social networks. When contests reward users who manage to convert their friends into participants via the recruiting system, this percentage rises to 99.31%. But even when the promotion doesn’t offer this incentive, an average of 45.76% of users share the promotion link at some point during their participation.

Infographic about how users share online contests they participate in 

According to data extracted from the promotions analyzed, 15.48% of participants are recruited by other participants. This is a direct result of sharing actions.

Offer your promotion participants extra chances to win for referring new entrants; it will tap into their loyalty and encourage social media sharing. It is also a great tactic if you’re looking to viralize your promotion.

## Mobile device versus desktop

The type of device used to participate is no impediment to sharing. 51.81% of participants share via their desktop computers, while 57.82% share from mobile devices. Facebook remains the social network through which most people share promotions (78.40%), although other social networks have gained ground very quickly.

On January 20th, Easypromos introduced instant messaging applications as another option for mobile users to share the promotion, thus improving the virality and recruitment system. In this short time WhatsApp has become the second most-chosen channel for sharing promotions from a mobile device: 17.19% of shares are carried out through this application.

## But when do users share?

While users are participating they get the opportunity to share the promotion on every screen. However, 94.46% of the time users share the promotion just after they register. Of these users, 62.13% share the promotion with a friend in order to suggest they take part too. The remaining 37.87% share their result or participation in the contest.

## Contact us

Do you have questions regarding social media sharing? Or maybe you’re about to launch your own promotion? Don’t hesitate to contact us via our Online Chat in case of any questions or doubts!

Sílvia Martí

##### Sílvia Martí

She is in charge of the Easypromos marketing team. She holds degrees in Journalism and PR & Advertising, with a special focus on inbound marketing and digital marketing. She joined Easypromos in 2014. In her spare time she loves hiking, cooking or doing crafts, always sharing this time with her daughters.

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