Come sarà lo smartphone del futuro - Wired Italia
Ma qual è il futuro degli smartphone in quest'epoca di rallentamento delle vendite? In occasione del 30esimo anniversario dalla nascita di ...
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Durante il periodo natalizio del 2022, le spedizioni di smartphone sono <anchor>calate</anchor> di oltre il 18 per cento rispetto al 2021. In generale, l'anno scorso ha fatto registrare il volume totale più basso di spedizioni annuali dal 2013. Secondo la società di ricerca Idc, la tendenza è dovuta a " una domanda dei consumatori significativamente ridotta, all'inflazione e alle incertezze economiche".
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# Smartphone Market Insights

Updated: 14 August 2024

## Worldwide Smartphone Market Grew 9.0 % in the Second Quarter of 2024 as Momentum Continues to Build, According to IDC Tracker

NEEDHAM, Mass., August 14, 2024
– According to preliminary data from the International Data Corporation
(IDC) Worldwide Quarterly Mobile Phone Tracker,
global smartphone shipments increased 9.0% year over year to 292.2 million units in the second quarter of 2024 (2Q24). Although this marks the fourth consecutive quarter of shipment growth and builds the momentum towards the expected recovery this year, demand has yet to come around in full and remains challenged in many markets.

"While recovery is well under way with the top 5 companies all making year-over-year gains, we are seeing increasing competition amongst the leaders and a polarization of price bands. As Apple and Samsung both continue to push the top of the market and benefit the most from the ongoing premiumization trend, many leading Chinese OEMs are increasing shipments in the low end in an attempt to capture volume share amidst weak demand. As a result, the share of mid-range devices is challenged," said
Nabila Popal,
research director with IDC's Worldwide Tracker team. "Still, there is lots of excitement in the smartphone market today thanks to higher average selling prices (ASPs) and the buzz created by GenAI smartphones, which are expected to grow faster than any mobile innovation we have seen to date and forecast to capture 19% of the market with
234 million shipments this year."

The preliminary market results show that Samsung captured the top position in 2Q24 with 18.4% share of shipments, thanks to a strategic focus on its flagships and a strong AI strategy. Apple finished the quarter in second place with 15.6% share with improved performance in China and other key regions. The leading companies both saw modest growth year over year. Xiaomi placed third in 2Q24 with 14.5% share while vivo and OPPO tied* for the fourth position with 8.8% share. Xiaomi and vivo both saw double-digit growth with strong performances in emerging markets and China, while OPPO's 1.8% growth was due to a successful ongoing expansion outside China. As competition increases, IDC expects a very positive and interesting second half of the year with a tight race among the leading OEMs.

"The growth in 2Q24 continued to provide some relief to the OEMs, though it's partly supported by a low comparison base and the overall recovery is still at a soft pace," said
Will Wong,
senior research manager for Client Devices at IDC Asia/Pacific. "Some OEMs took a less aggressive move in 2Q24 amid the BOM costs pressure, which prompted the companies to refine the product specs or pricing to ensure profitability. Nevertheless, the second quarter is more like a prelude before more GenAI smartphones are launched in the second half of the year, which will potentially be the next growth driver after 5G and foldables."

## Top 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Q2 2024 (Final Historical results, shipments in millions of units)

Company2Q24

Shipments2Q24

Market Share2Q23

Shipments2Q23

Market ShareYear-Over-Year Change1. Samsung53.818.4%53.520.0%0.4%2. Apple45.715.6%44.516.6%2.6%3. Xiaomi42.314.5%33.212.4%27.2%4. vivo*25.28.8%21.37.9%21.7%5. OPPO*25.88.8%25.49.5%1.8%Others98.833.8%90.133.6%9.7%Total292.2100.0%268.0100.0%9.0%

Source: IDC Worldwide Quarterly Mobile Phone Tracker, August 8, 2024

### Notes:

- \* IDC declares a statistical tie in the worldwide smartphone market when there is a difference of 0.1% or less in the share of revenues or shipments among two or more vendors.
- Company shipments are branded device shipments and exclude OEM sales for all vendors.
- The "Company" represents the current parent company (or holding company) for all brands owned and operated as a subsidiary.
- Figures represent new shipments only and exclude refurbished units.

## Worldwide Top 5 Smartphone Companies, 2024Q1 Unit Market Share

View Dataset for "Worldwide Top 5 Smartphone Companies, 2024Q1 Unit Market Share" chartData table for "Worldwide Top 5 Smartphone Companies, 2024Q1 Unit Market Share" chartCompany2023Q22023Q32023Q42024Q12024Q2Samsung20.0%19.6%16.4%20.1%18.4%Apple16.6%17.8%24.7%17.5%15.6%Xiaomi12.4%13.6%12.6%13.6%14.5%vivo7.9%7.2%7.4%7.1%8.8%OPPO9.5%8.9%7.2%8.4%8.8%Others33.6%32.8%31.7%33.3%33.8%Total100.0%100.0%100.0%100.0%100.0%

Worldwide Top 5 Smartphone Companies, 2024Q1 Unit Market Share chart

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## Analysts

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