Kampanie w Social Media - Nakatomi
Z pomocą kampanii marketingowej przeprowadzonej w mediach społecznościowych możesz jeszcze skuteczniej wypromować swoją markę i zbudować lojalną oraz ...
Raport KEPIOS z 2021
Kampanie w social media każdego roku mają coraz większe znaczenie w marketingu. Dzieje się tak przez postępującą cyfryzację i wciąż rosnącą liczbę osób spędzających czas w mediach społecznościowych. <anchor>Raport KEPIOS z 2021</anchor> roku mówi aż o 4.55 miliardach użytkowników, czyli ponad połowie populacji globu. Dlaczego te liczby są ważne? Celem marketingu jest dotarcie do klienta dokładnie tam, gdzie on jest. Czyli w mediach społecznościowych.
Digital in Poland: All the Statistics You Need in 2021 — DataReportal – Global Digital Insights
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# Digital 2021: Poland

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You’ll find our complete #Digital2021 report for Poland in the SlideShare embed above ( click here if that’s not working for you).

This report contains all the latest internet stats, mobile stats, and social media stats for Poland, but read on below for essential insights into digital use in Poland in 2021.

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## Poland’s population

- Poland had a population of 37.82 million in January 2021.

- Poland’s population decreased by 45 thousand (-0.1%) between January 2020 and January 2021.

- 51.5% of Poland’s population is female, while 48.5% of its population is male [note: the United Nations does not publish data for genders other than ‘female’ and ‘male’].

- 60.1% of Poland’s population lives in urban centres, while 39.9% lives in rural areas.

## Internet users in Poland

- There were 31.97 million internet users in Poland in January 2021.

- The number of internet users in Poland increased by 1.3 million (+4.4%) between 2020 and 2021.

- Internet penetration in Poland stood at 84.5% in January 2021.

Note: we no longer include data sourced from social media platforms in our internet user numbers, so the numbers shown above and in our complete Digital 2021 reports are not comparable with numbers published in our reports from previous years.

## Social media statistics for Poland

- There were 25.90 million social media users in Poland in January 2021.

- The number of social media users in Poland increased by 2.5 million (+11%) between 2020 and 2021.

- The number of social media users in Poland was equivalent to 68.5% of the total population in January 2021.

Note: Figures for social media users shown here and in our complete Digital 2021 reports may not equate to unique individuals. We have also included new sources in this year’s social media figures, so numbers shown here and in our Digital 2021 reports will not be comparable with numbers published in our previous reports.

## Mobile connections in Poland

- There were 52.76 million mobile connections in Poland in January 2021.

- The number of mobile connections in Poland increased by 728 thousand (+1.4%) between January 2020 and January 2021.

- The number of mobile connections in Poland in January 2021 was equivalent to 139.5% of the total population.

Note: many people have more than one mobile connection, so figures for mobile connections may exceed 100% of the total population.

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## Additional resources

Still need more data? Here are a few suggestions:

- Click here to see all of our published reports for Poland.

- Explore all of our reports for countries across Eastern Europe.

- Click here to browse our complete library of published reports.

- If you’d like to receive updates when we publish new reports and content, click here to sign up for our newsletter.

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