TikTok vs Instagram Influencers: The Main Difference - GRIN
#3 – TikTok influencers are more interested in user trends & challenges. Because top engagement options on TikTok work best on the latest videos, influencers ...
TikTok vs Instagram Influencers: The Main Difference \| GRIN

[![GRIN logo](https://grin.co/wp-content/uploads/2022/11/2022_GRIN_Logo_Black_Transparent-Bkgnd-small.webp)](https://grin.co)

- [How It Works](/product/)
  - [![](/wp-content/uploads/2023/04/Nav_Icon_How-it-works-Features.webp)Features](/product/)
    - [Features](/product/)
    - [Discovery Suite](/product/influencer-discovery-platform/)
    - [Content Management](/product/influencer-content-management-platform/)
    - [Reporting & Analytics](/product/influencer-marketing-reporting-platform/)
    - [Relationship Management](/product/influencer-relationship-management-platform/)
    - [Creator Payments](/product/influencer-payment-platform/)
    - [Influencer Gifting](/product/influencer-gifting-platform/)
    - [![](/wp-content/uploads/2023/02/RevenueVsCost.webp)![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='174'%20height='198'%20viewBox='0%200%20174%20198'%3E%3C/svg%3E)Watch 2-Min Demo](/quick-demo-gated/)
  - [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='21'%20height='21'%20viewBox='0%200%2021%2021'%3E%3C/svg%3E)Integrations](/integrations/)
    - [Integrations](/integrations/)
    - [Website Integrations](/integrations/#websiteintegrations)
    - [Software Integrations](/integrations/#softwareintegrations)
    - [![](/wp-content/uploads/2023/02/RevenueVsCost.webp)![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='174'%20height='198'%20viewBox='0%200%20174%20198'%3E%3C/svg%3E)Watch 2-Min Demo](/quick-demo-gated/)
  - [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='21'%20height='21'%20viewBox='0%200%2021%2021'%3E%3C/svg%3E)5 Methods to Succeed](/influencer-marketing-success/)
    - [5 Methods to Succeed](/influencer-marketing-success/)
    - [Inspire Belief](/creator-management-inspire-belief/)
    - [Optimize With Data](/creator-management-optimize-with-data/)
    - [Human Touch At Scale](/creator-management-human-touch-at-scale/)
    - [360 Creator View](/creator-management-360-creator-view/)
    - [No Middleman](/creator-management-no-middleman/)
    - [![](/wp-content/uploads/2023/02/RevenueVsCost.webp)![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='174'%20height='198'%20viewBox='0%200%20174%20198'%3E%3C/svg%3E)Watch 2-Min Demo](/quick-demo-gated/)
  - [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='21'%20height='21'%20viewBox='0%200%2021%2021'%3E%3C/svg%3E)Creator Types](/solutions/)
    - [Creator Types](/solutions/)
    - [Influencers](/solutions/influencer-marketing-platform-solution/)
    - [Affiliates](/solutions/affiliate-marketing-platform-solution/)
    - [Athletes](/solutions/athlete-marketing-platform-solution/)
    - [Customer Advocates](/solutions/customer-advocacy-marketing-platform-solution/)
    - [![](/wp-content/uploads/2023/02/RevenueVsCost.webp)![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='174'%20height='198'%20viewBox='0%200%20174%20198'%3E%3C/svg%3E)Watch 2-Min Demo](/quick-demo-gated/)
  - [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='21'%20height='21'%20viewBox='0%200%2021%2021'%3E%3C/svg%3E)Professional Services](/influencer-marketing-services/)
    - [Professional Services](/influencer-marketing-services/)
    - [Modular Services](/influencer-marketing-services/#modular-services)
    - [End to End Services](/influencer-marketing-services/#end-to-end)
    - [![](/wp-content/uploads/2023/02/RevenueVsCost.webp)![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='174'%20height='198'%20viewBox='0%200%20174%20198'%3E%3C/svg%3E)Watch 2-Min Demo](/quick-demo-gated/)
  - ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='21'%20height='21'%20viewBox='0%200%2021%2021'%3E%3C/svg%3E)Take our product tour to learn more.


    [Watch a Demo](/quick-demo-gated/)
- [Who We Help](/who-we-help/)
  - ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='21'%20height='21'%20viewBox='0%200%2021%2021'%3E%3C/svg%3E)Teams
    - Teams
    - [Marketing](/who-we-help/marketing/)
    - [Finance](/who-we-help/finance/)
    - [Developers](/integrations/)
    - [![](/wp-content/uploads/2023/02/RevenueVsCost.webp)![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='174'%20height='198'%20viewBox='0%200%20174%20198'%3E%3C/svg%3E)Watch 2-Min Demo](/quick-demo-gated/)
  - [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='21'%20height='21'%20viewBox='0%200%2021%2021'%3E%3C/svg%3E)Business Leaders](/who-we-help/business-leaders/)
    - [Business Leaders](/who-we-help/business-leaders/)
    - [Improve Team Efficiency](/who-we-help/business-leaders/#improve-team-efficiency)
    - [Improve Brand Reach and Awareness](/who-we-help/business-leaders/#improve-brand-reach-and-awareness)
    - [Acquire More Customers](/who-we-help/business-leaders/#acquire-more-customers)
    - [Retain Brand Loyalists](/who-we-help/business-leaders/#retain-brand-loyalists)
    - [Partner with the Best](/who-we-help/business-leaders/#partner-with-the-best)
    - [![](/wp-content/uploads/2023/02/RevenueVsCost.webp)![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='174'%20height='198'%20viewBox='0%200%20174%20198'%3E%3C/svg%3E)Watch 2-Min Demo](/quick-demo-gated/)
  - [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='21'%20height='21'%20viewBox='0%200%2021%2021'%3E%3C/svg%3E)Program Size](/who-we-help/program-size/)
    - [Program Size](/who-we-help/program-size/)
    - [Just Getting Started](/who-we-help/program-size/just-getting-started/)
    - [Still Growing](/who-we-help/program-size/influencer-marketing-growth/)
    - [Mature Program](/who-we-help/program-size/mature-program/)
    - [Enterprise](/who-we-help/program-size/enterprise-influencer-marketing/)
    - [![](/wp-content/uploads/2023/02/RevenueVsCost.webp)![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='174'%20height='198'%20viewBox='0%200%20174%20198'%3E%3C/svg%3E)Watch 2-Min Demo](/quick-demo-gated/)
  - ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='21'%20height='21'%20viewBox='0%200%2021%2021'%3E%3C/svg%3E)Take our product tour to learn more.


    [Watch a Demo](/quick-demo-gated/)
- [Tools](/influencer-marketing-tools/)
  - [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='21'%20height='21'%20viewBox='0%200%2021%2021'%3E%3C/svg%3E)Chrome ExtensionDiscover creators faster and easier with our Chrome extension.](/influencer-marketing-tools/influencer-marketing-chrome-extension/)
  - [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='21'%20height='21'%20viewBox='0%200%2021%2021'%3E%3C/svg%3E)Fake Influencer ToolAnalyze any influencer’s credibility.](/influencer-marketing-tools/fake-influencer-tool/)
  - [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='21'%20height='21'%20viewBox='0%200%2021%2021'%3E%3C/svg%3E)Influencer ComparisonsCompare two influencers to find the best partner.](/influencer-marketing-tools/influencer-comparison-tool/)
  - [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='21'%20height='21'%20viewBox='0%200%2021%2021'%3E%3C/svg%3E)Influencer AnalysisLearn a creator’s engagement rates and metrics on social.](/influencer-marketing-tools/influencer-analysis-tool/)
  - [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='21'%20height='21'%20viewBox='0%200%2021%2021'%3E%3C/svg%3E)Influencer Lookalike ToolFind more influencers that match your high-performing creators.](/influencer-marketing-tools/influencer-lookalike-tool/)
  - [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='21'%20height='21'%20viewBox='0%200%2021%2021'%3E%3C/svg%3E)Engagement Rate CalculatorAnalyze any influencer’s engagement rate on TikTok, YouTube, and more.](/influencer-marketing-tools/engagement-rate-calculator/)
  - [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='21'%20height='21'%20viewBox='0%200%2021%2021'%3E%3C/svg%3E)CPM CalculatorFind out what your ideal CPM should be.](/influencer-marketing-tools/cpm-calculator/)
  - [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='21'%20height='21'%20viewBox='0%200%2021%2021'%3E%3C/svg%3E)GRIN Time Saving CalculatorFind out how much time GRIN can save you.](/influencer-marketing-tools/time-saving-calculator/)
  - ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='21'%20height='21'%20viewBox='0%200%2021%2021'%3E%3C/svg%3E)Take our product tour to learn more.


    [Watch a Demo](/quick-demo-gated/)
- [Resources](/learning-center/)
  - [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='21'%20height='21'%20viewBox='0%200%2021%2021'%3E%3C/svg%3E)Influencer Marketing 101A beginner’s guide to creator management.\
    \
    Grow from 0-100 Creators](/influencer-marketing-101/)
  - [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='21'%20height='21'%20viewBox='0%200%2021%2021'%3E%3C/svg%3E)Learning CenterCreator management for all skill levels.\
    \
    Visit the Learning Center](/learning-center/)
  - [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='21'%20height='21'%20viewBox='0%200%2021%2021'%3E%3C/svg%3E)DownloadablesGuides & whitepapers to help you scale.\
    \
    Downloadables](/influencer-marketing-guides/)
  - [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='21'%20height='21'%20viewBox='0%200%2021%2021'%3E%3C/svg%3E)Our BlogYour resource to win in every aspect of the creator economy.\
    \
    Our Blog](/blog/)
  - [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='21'%20height='21'%20viewBox='0%200%2021%2021'%3E%3C/svg%3E)PodcastsTake tips and maximize your marketing potential from big-name brands.\
    \
    Our Podcast](/podcast/)
  - [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='21'%20height='21'%20viewBox='0%200%2021%2021'%3E%3C/svg%3E)Creator SpotlightExplore interviews with influencers and creators for process, life, and journey.\
    \
    Our Creator Spotlight](/creator-spotlight/)




    [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1200'%20height='628'%20viewBox='0%200%201200%20628'%3E%3C/svg%3E)\
    @jordan.friendly](/creator-spotlight/jordan-friendly/)



    [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='2560'%20height='1706'%20viewBox='0%200%202560%201706'%3E%3C/svg%3E)\
    @rachelrecharged](/creator-spotlight/rachel-mcclusky/)

  - ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='21'%20height='21'%20viewBox='0%200%2021%2021'%3E%3C/svg%3E)Take our product tour to learn more.


    [Watch a Demo](/quick-demo-gated/)

  - [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='601'%20height='601'%20viewBox='0%200%20601%20601'%3E%3C/svg%3E)![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='174'%20height='198'%20viewBox='0%200%20174%20198'%3E%3C/svg%3E)Watch AUTHENTIC](/authentic/)
- [Customers](/customer-success-stories/)
  - [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='21'%20height='21'%20viewBox='0%200%2021%2021'%3E%3C/svg%3E)Case Studies](/customer-success-stories/)
    - [Case Studies](/customer-success-stories/)
    - [Stio \
      New](/case-studies/grin-stio-influencer-marketing-case-study/)
    - [True Citrus](/case-studies/true-citrus-case-study/)
    - [Inkbox](/case-studies/inkbox-influencer-marketing-case-study/)
    - [MVMT](/case-studies/influencer-marketing-mvmt/)
    - [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1449'%20height='1450'%20viewBox='0%200%201449%201450'%3E%3C/svg%3E)View Case Studies](/customer-success-stories/)
  - [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='21'%20height='21'%20viewBox='0%200%2021%2021'%3E%3C/svg%3E)On Demand Webinars](/talking-influencers/)
    - On Demand Webinars Slider




      [ON DEMAND WEBINARS](/talking-influencers/) [2023 Influencer Marketing Predictions](/webinar/2023-influencer-marketing-predictions/) [Watch AUTHENTIC](/authentic/) [The Key to Successful Influencer Marketing](/webinar/key-to-a-successful-influencer-marketing-program/)



      [ON DEMAND WEBINARS](/talking-influencers/) [ROI of Influencer Marketing](/webinar/the-roi-of-influencer-marketing/) [Scale Your Influencer Program](/webinar/how-to-scale-your-influencer-program-via-testing/) [Understanding DE&I in the Creator Economy](/webinar/understanding-dei-in-the-creator-economy/)

    - [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='601'%20height='601'%20viewBox='0%200%20601%20601'%3E%3C/svg%3E)![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='174'%20height='198'%20viewBox='0%200%20174%20198'%3E%3C/svg%3E)Watch AUTHENTIC](/authentic/)
  - [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='21'%20height='21'%20viewBox='0%200%2021%2021'%3E%3C/svg%3E)Reviews](/top-influencer-marketing-platform-comparison/)
    - [Reviews](/top-influencer-marketing-platform-comparison/)
    - [Capterra](/capterra-review/)
    - [Influencer Marketing Hub](/imh-review/)
    - Review Slider






      ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='91'%20height='91'%20viewBox='0%200%2091%2091'%3E%3C/svg%3E)![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='348'%20height='96'%20viewBox='0%200%20348%2096'%3E%3C/svg%3E)



      I can honestly say that no other platforms compare to the capabilities of GRIN.



      ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='183'%20height='183'%20viewBox='0%200%20183%20183'%3E%3C/svg%3E)



      Danielle M.



      Influencer Specialist







      [More customer reviews](/top-influencer-marketing-platform-comparison/) ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='258'%20height='111'%20viewBox='0%200%20258%20111'%3E%3C/svg%3E)







      ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='300'%20height='300'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E)![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='348'%20height='96'%20viewBox='0%200%20348%2096'%3E%3C/svg%3E)



      GRIN integrates everything into one, refreshingly intuitive suite, allowing my team to accomplish much more in a fraction of the time.



      ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='150'%20height='150'%20viewBox='0%200%20150%20150'%3E%3C/svg%3E)



      Greg Connolly



      Founder & CEO at Trifecta







      [More customer reviews](/top-influencer-marketing-platform-comparison/) ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='258'%20height='111'%20viewBox='0%200%20258%20111'%3E%3C/svg%3E)
  - ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='21'%20height='21'%20viewBox='0%200%2021%2021'%3E%3C/svg%3E)Take our product tour to learn more.


    [Watch a Demo](/quick-demo-gated/)
- [Company](/creator-management/)
  - [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='21'%20height='21'%20viewBox='0%200%2021%2021'%3E%3C/svg%3E)CareersJoin a company certified by Great Place(s) to Work.](/careers/)
  - [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='21'%20height='21'%20viewBox='0%200%2021%2021'%3E%3C/svg%3E)Portfolio BrandsWork with GRIN as a vested entity.](/portfolio-brands-partner-program/)
  - [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='21'%20height='21'%20viewBox='0%200%2021%2021'%3E%3C/svg%3E)Customer ReferralsSpread the word about GRIN, and earn rewards.](/customer-referral-program/)
  - [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='21'%20height='21'%20viewBox='0%200%2021%2021'%3E%3C/svg%3E)NewsGet the scoop on all things GRIN.](/news/)
  - ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='21'%20height='21'%20viewBox='0%200%2021%2021'%3E%3C/svg%3E)Take our product tour to learn more.


    [Watch a Demo](/quick-demo-gated/)

  - [Creator Management](/creator-management/)

[![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='0'%20height='0'%20viewBox='0%200%200%200'%3E%3C/svg%3E)](https://creators.grin.co/) [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='0'%20height='0'%20viewBox='0%200%200%200'%3E%3C/svg%3E)](https://creators.grin.co/) [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='0'%20height='0'%20viewBox='0%200%200%200'%3E%3C/svg%3E)](https://app.grin.co/login) [Get a Demo](/get-started/)

- How It Works
  - [Features](/product/)
    - [Features](/product/)
    - [Discovery Suite \
      New](/product/influencer-discovery-platform/)
    - [Content Management](/product/influencer-content-management-platform/)
    - [Reporting & Analytics](/product/influencer-marketing-reporting-platform/)
    - [Relationship Management](https://grin.co/product/influencer-relationship-management-platform/)
    - [Creator Payments](/product/influencer-payment-platform/)
    - [Influencer Gifting](/product/influencer-gifting-platform/)
  - [Integrations](/integrations/)
    - [Integrations](/integrations/)
    - [Website Integrations](/integrations/#websiteintegrations)
    - [Software Integrations](/integrations/#softwareintegrations)
  - [5 Methods to Succeed](/influencer-marketing-success/)
    - [5 Methods to Succeed](/influencer-marketing-success/)
    - [Inspire Belief](/creator-management-inspire-belief/)
    - [Optimize With Data](/creator-management-optimize-with-data/)
    - [Human Touch at Scale](/creator-management-human-touch-at-scale/)
    - [360 Creator View](/creator-management-360-creator-view/)
    - [No Middleman](/creator-management-no-middleman/)
  - [Creator Types](/solutions/)
    - [Creator Types](/solutions/)
    - [Influencers](/solutions/influencer-marketing-platform-solution/)
    - [Affiliates](/solutions/affiliate-marketing-platform-solution/)
    - [Athletes](/solutions/athlete-marketing-platform-solution/)
    - [Customer Advocates](/solutions/customer-advocacy-marketing-platform-solution/)
  - [Professional Services](/influencer-marketing-services/)
    - [Modular Services](/influencer-marketing-services/#modular-services)
    - [End to End Services](http://influencer-marketing-services/#end-to-end)
- [Who We Help](https://grin.co/who-we-help/)
  - Teams
    - Teams
    - [Marketing](/who-we-help/marketing/)
    - [Finance](/who-we-help/finance/)
    - [Developers](/integrations/)
  - Finance
    - [Finance](/who-we-help/finance/)
    - [GRIN Does the Work of 5 Employees](/who-we-help/finance/#grin-does-the-work-of-five-employees)
    - [Unlock Real-Time ROI Reporting](/who-we-help/finance/#unlock-real-time-roi-reporting)
    - [Calculate Earned Media Value](/who-we-help/finance/#calculate-earned-media-value)
    - [Simplify Creator Payments](/who-we-help/finance/#simplify-creator-payments)
    - [We'll Handle Your Tax Forms](/who-we-help/finance/tax-forms/)
  - Developers
    - [Integrations](/integrations/)
    - [Website Integrations](/integrations/#websiteintegrations)
    - [Software Integrations](/integrations/#softwareintegrations)
  - Business Leaders
    - [Business Leaders](/who-we-help/business-leaders/)
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# TikTok vs. Instagram Influencers: What’s the Difference?

[Written by: GRIN Contributor](https://grin.co/post-author/grin-contributor/?author=yes&aname=grin-contributor)

Reading Time: 13 Minutes

GRIN also recommends this free guide:

How to Find Influencers Guidebook

[Download Guide](/influencer-marketing-guides/how-to-find-content-creators/)

Table of Contents

- [How is TikTok different from Instagram?](#how-is-tiktok-different-from-instagram)
- [What sets good TikTok influencers apart from other creators?](#what-sets-good-tiktok-influencers-apart-from-other-creators)
- [TikTok vs Instagram influencers: The 5 key differences](#tiktok-vs-instagram-influencers-the-5-key-differences)
- [In Conclusion: Collaborating with authentic TikTok creators can connect you with new, engaged audiences.](#in-conclusion-collaborating-with-authentic-tiktok-creators-can-connect-you-with-new-engaged-audiences)

TikTok seemed to come out of nowhere as a top social media channel in 2020. What began as an amusing video app for lip dubs and dance moves has become a massive digital landscape of fitness tutorials, outfits-of-the-day, vlogging, crafting, before-and-after shots, and so much more.

![Line graph of ](https://grin.co/wp-content/uploads/2021/08/Screen-Shot-2021-08-18-at-3.17.07-PM.webp)

_Image via Mediakix_

Infographic Transcript

_**Top Social App Downloads (U.S. only)**_

_TikTok_

_Q1 2019: 14_

_Q2 2019: 6_

_Q3 2019: 12_

_Q4 2019: 14_

_Q1 2020: 23_

_Q2 2020: 25_

_Instagram_

_Q1 2019: 10_

_Q2 2019: 9.5_

_Q3 2019: 13_

_Q4 2019: 9_

_Q1 2020: 13_

_Q2 2020: 13_

_Facebook_

_Q1 2019: 9_

_Q2 2019: 8.5_

_Q3 2019: 8.75_

_Q4 2019: 10_

_Q1 2020: 10_

_Q2 2020: 13_

_Snapchat_

_Q1 2019: 7_

_Q2 2019: 9.5_

_Q3 2019: 9_

_Q4 2019: 8_

_Q1 2020: 8_

_Q2 2020: 8.5_

_Mediakix_

But long before TikTok influencers took the digital world by storm, Instagram was the indisputable top channel for creators. And while IG use also rose in 2020, it didn’t even come close to the accelerated growth of [TikTok](https://veepn.com/blog/tiktok-privacy/).

In many ways, Instagram remains the “place to be” for creators looking to make content creation a full-time career. However, TikTok shows signs of being a major contender as the leading channel for aspiring influencers.

## How is TikTok different from Instagram?

> _“As of January 2021, TikTok had been downloaded over 2.6 billion times worldwide. It experienced meteoric growth in 2020 when the global pandemic took over the world and many of us were forced to stay indoors due to lockdowns. In the first quarter of 2020, it was downloaded a whopping 315 million times across Apple and Android phones, making it the most downloaded app in the world.”_
>
> _–_ [_Digital Agenc_](https://digitalagencynetwork.com/tiktok-vs-instagram-who-is-winning-at-social-media/) _[y](https://digitalagencynetwork.com/tiktok-vs-instagram-who-is-winning-at-social-media/)_ [_Network_](https://digitalagencynetwork.com/tiktok-vs-instagram-who-is-winning-at-social-media/) _, 2021_

Instagram is four years older than TikTok which, in social media years, can feel like a century. In that period, Instagram reinvented social posting, online community, engagement, and influencer marketing many times over.

The main differences between these two platforms are:

- **Instagram** is a visual platform for images, carousels, ephemeral content (Stories), short-form videos (Reels), long-form videos (IGTV), streaming (Live), and listicles (Guides).
- **TikTok** is the established vertical, short-form video social channel online.

But there are many subtle differences between TikTok and Instagram when it comes to algorithms, audiences, engagement, and social commerce.

### Style of content

Instagram offers all types of visual posts and focuses its aesthetic on the “grid” style. This format impacts a user’s profile, as well as how posts display on the Explore page.

Similarly, Instagram’s algorithms favor the user’s historical activity on the app by feeding certain posts in such a way that users see **_more than one post at a time_**. For example, if a person prefers images with certain themes, subjects, hashtags, etc., then Instagram will show more of that same type of content in the person’s Feed and Explore pages.

By contrast, TikTok recommends content it thinks a person would like **_one video at a time_**. People can toggle between Following and For You. Following showcases only videos from those accounts a user follows, while the For You page shows videos from a mix of follow and non-followed accounts.

The app offers an entirely different experience in this approach, and as a result, users tend to give and receive more full views. Showing one video at a time encourages full views instead of partial ones, thereby increasing impressions.

TikTok’s audio library and editing/filtering features are also more advanced than they are on Instagram. That’s why TikTok favors non-professional videographers.

### Audience demographics

When it comes to age and demographics, **Instagram** appeals to a much broader audience. It is the preferred channel of **most Millennials and older Gen Z-ers**.

![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='790'%20height='900'%20viewBox='0%200%20790%20900'%3E%3C/svg%3E)

_Image via [eMarketer](https://forecasts-na1.emarketer.com/584b26021403070290f93a15/5851918a0626310a2c186a24)_

Infographic Transcript

_Instagram User Penetration, by Age_

_US, 2021_

_% of Population_

_0-11 years of age: 4.6%_

_12-17 years of age: 47.4%_

_18-24 years of age: 68.6%_

_25-34 years of age: 76.2%_

_35-44 years of age: 52.4%_

_45-54 years of age 32.5%_

_55-64 years of age: 16.6%_

_65+ years of age: 9.6%_

_Source: eMarketer, April 2021_

**TikTok**, however, remains the leading social platform for teens and young adults. The app’s demographics mirror its primary creator base, which is the **youngest creator category online today**.

![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='726'%20height='900'%20viewBox='0%200%20726%20900'%3E%3C/svg%3E)

_Image via [eMarketer](https://forecasts-na1.emarketer.com/5e4c6b5ec56a401090de843e/608959d1344b9207ec17581f)_

Infographic Transcript

_TikTok User Penetration, by Age_

_US, 2021_

_% of population_

_0-11: 4.1%_

_12-17: 61.1%_

_18-24: 70.4%_

_25-34: 44.6%_

_35-44: 29.5%_

_45-54: 7.9%_

_55-64: 5.5%_

_65+: 1.6%_

_Source: eMarketer, April 2022 (see below for notes and methodologies)._

Another key difference between Instagram and TikTok (as it relates to demographics) is that **Facebook owns and manages Instagram**. As a result, **cross-platform promotion between these two apps is seamless, thus opening the door to reach older Millennials and Baby Boomers on Facebook**.

### Social commerce features

While TikTok has come a long way on [social commerce](https://grin.co/blog/influencer-marketing-social-commerce-s-commerce/#what-is-social-commerce-scommerce) in the last year and a half, it is still beta testing most of its [ecommerce features](https://www.bloomberg.com/news/articles/2021-05-11/tiktok-begins-testing-in-app-shopping-to-challenge-facebook). That said, TikTok is a vibrant influencer ecosystem with improved link sharing so that shoppers can take action on sponsored posts.

Instagram remains the leading social commerce platform today. Among its many social commerce features are in-app shopping, [premium pay-per-click advertising](https://grin.co/blog/social-media-advertising-with-influencers/), IG Story swipe-ups, and [branded AR filters](https://grin.co/blog/how-to-run-brand-ar-filter-campaigns/).

### Influencer marketing

Instagram is the clear frontrunner in [influencer marketing](https://grin.co/influencer-marketing-guides/), and that is due in large part to its tenure and social commerce prowess.

That said, **[TikTok is a fast-growing creator network](https://thunderclap.it/tiktok-stats) with the most engagement options on social media**. Unlike most social channels, TikTok offers more than standard likes, comments, and shares. Creators promote a host of sharing options, including (but not limited to):

- Stitches
- Duets
- Creating, saving, & reusing original audio
- Challenges

These engagement features make it easier for influencers and brands to get [user-generated content](https://grin.co/blog/user-generated-content/) (UGC) on their sponsored posts. TikTok’s UGC potential makes it a great option for [increasing brand awareness](https://www.crowdspring.com/blog/brand-awareness-strategies/) and nurturing audiences.

## What sets good TikTok influencers apart from other creators?

Because Instagram is a larger platform containing millions of users with 1,000 or more followers, creators must work harder to grow their audiences. It is more common to see IG influencers with professional photography and videography skills.

**_TikTok is a channel that requires significantly less professional experience but more originality from its creators_**. Successful influencers practice and refine their skills with the app’s video shooting and editing features. And while it’s possible to upload one’s own videos to TikTok, most popular creators focus on being highly proficient with shooting within the app from their smartphone.

Discover your next viral collaboration with GRIN’s innovative TikTok creator search function. Try it and watch your brand soar on TikTok. [Book a demo today!](https://grin.co/get-started/)

## TikTok vs Instagram influencers: The 5 key differences

### \#1 – TikTok influencers are well-versed in audio, as well as video.

When uploading premade videos, most creators integrate their own audio selections. Unless you are recording your own audio, shooting IG Reels, Stories, and IGTVs from a smartphone may not be the best choice.

By contrast, TikTok maintains its own, massive audio library, complete with soundbytes, famous comedy sketches, top hits, and original tracks. Creators can select their audio on the fly and publish final videos in minutes – all from their smartphone.

In fact, it is almost impossible to be successful on TikTok without knowing how to find and deploy audio.

### \#2 – TikTok influencers are consistently more raw and publish primarily homemade content.

For those that want to shoot and edit their vertically-formatted videos on professional software, Instagram is the better choice. Polished content tends to perform better and fit the overall IG tone.

But for creators that prefer an exclusively “homemade” video style, TikTok is a much better fit. Many of the app’s video editing features and filters enhance the raw style, but there are plenty of high-performing TikTokers who shoot all or most of their videos without any touch ups.

### \#3 – TikTok influencers are more interested in user trends & challenges.

Because top engagement options on TikTok work best on the latest videos, influencers tend to be more in tune with stitches, duets, and challenges that are most recent.

Instagram engagements fluctuate slightly less based on the latest user trends. And while this offers brand-creator collaborations more opportunities to be “timeless,” it can also feel less exciting to younger consumers.

### \#4 – TikTok influencers must be experts with app editing/filtering features.

By and large, TikTok influencers are not professional videographers. But they nearly always possess an intimate knowledge of the app’s features. Thanks to TikTok’s usability, it doesn’t take very long to feel comfortable with the app. And for those creators who are serious, they can produce professional-looking content without ever having to leave TikTok.

Instagram does have some editing and filtering options for videos, but not nearly as many. Creators wanting a wide selection of editing/filtering tools must use their own video editing software.

### \#5 – TikTok influencers compete with fewer creators on a fairly new, evolving app.

At present, it is much easier to gain high follower counts on TikTok than it is on Instagram.

There are currently millions of macro influencers on Instagram, with 30 times that many nano and micro influencers. This massive selection allows brands to be picky in the creators they partner with, as well as narrow their audiences based on specific interests and values.

![Table of Instagram influencers and their follower size](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='900'%20height='304'%20viewBox='0%200%20900%20304'%3E%3C/svg%3E)

_Image via Mediakix_

Infographic Transcript

_Instagram Influencer Size \| How Many Instagram Influencers Are There?_

- _There are between 20,000 and 40,000 Instagram influencers with over 1 million followers._
- _There are between 300,000 and 2 million Instagram influencers with over 100,000 followers._
- _There are between 2 million and 37 million Instagram influencers with over 1,000 followers._

By contrast, TikTok has a remarkably low number of macro influencers. But due to its fast growth, these numbers are changing dramatically every year.

![Table of TikTok influencers and their following size](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='900'%20height='305'%20viewBox='0%200%20900%20305'%3E%3C/svg%3E)

Infographic Transcript

_TikTok Influencer Size \| How Many TikTok Influencers Are There?_

- _There are between 2,000 and 15,000 TikTok influencers with over 1 million followers._
- _There are between 3,000 and 30,000 TikTok influencers with more than 100,000 followers._
- _There are between 5,000 and 50,000 TikTok influencers with more than 1,000 followers._

_Image via Mediakix_

With a much smaller batch of TikTok influencers to choose from, brands can enjoy greater attention from audiences during creator campaigns. But there is a trade-off in that some industries can’t target certain niche audiences.

## In Conclusion: Collaborating with authentic TikTok creators can connect you with new, engaged audiences.

TikTok influencers are guiding social media user expectations in 2021 and beyond. If the app’s meteoric rise wasn’t enough, the copycat launches of Instagram Reels and YouTube Shorts demonstrate that TikTok is on the cutting edge of social media content.

By recruiting these creators, your brand still has time to capture entire audiences while TikTok influencer marketing remains a largely untapped frontier. Thanks to TikTok’s amazing engagement features, your influencer campaigns will enjoy incredible reach and large volumes of user-generated content.

Learn more about influencer marketing: [Influencer Marketing 101](https://grin.co/influencer-marketing-101/)

### Updated: January 2024

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