premise: Here you 'll find the finest leather goods and of-the-moment fashions from all the predictable high-priests ( Valentino , Armani , Versace , Gucci , Missoni , etc . ) . A number of classic men 's clothing meccas such as Cucci ( with a C ) , Brioni , and Battistoni are still going strong .
hypothesis: The Gucci and Versace stores have been locked in fierce competition to capture the hearta and minds of our guests .