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 :::As I am looking through the list, I notice that there are many brands that do not have an article written about how they are used generically as their source. Many, including Jello, Kool-aid, Lilo, Photoshop, Styrofoam and Vasoline, site examples of misuse or just a page showing proof of trademark. I am using these types of accepted examples to help make my case for the brand ""Rolfing."" Please see the section below for more information."