My take for what it's worth: 

 Marketing, financial connection and advocacy 
 Editors that have a financial connection with the subject of the article, such as an employer or client relationship, are advised to.... In addition to public relations, search engine marketing, reputation management, and Wikipedia consultants, anyone assigned to participate on behalf of an organization or initiative with a potential conflict of interest should follow this advice. This includes editors contributing on behalf of an organized protest, class-action lawsuit, or as a volunteer at a non-profit advocacy group.