Agreed. Apart from specific copyrighted brand names standing as intangibles asset for a notable product/company (like CocaCola, whose proncipal asset is the brand name) other brand names on product related pages will only encourage advertisers to use WP as an advertising channel. Zora, it's time for you raise the advertising debate at the village pump. I think you have at least one supporter here. If we have a specific guideline to fight advertising it would make life simpler for all editors. It's difficult to use only personal judgement to fight something as entrenched as advertising. -