== MLS Sponsorship == 
 Er, the MLS sponsorship deal has been picked up by cnn.com and others, so I think it qualifies.  I'm not sure every sponsorship agreement by every company belongs in an encyclopedia, but this seems salient, given it's the first front-of-the-shirt deal in the MLS.  I hardly think noting a that a sponsorship deal was signed is puffery, and savvy observers might think the opposite.