" 

 ==Joytv== 
 The reason I phrased my references to the temporary generic-rebrand the way I did is because I can easily foresee a reader thinking ""Why weren't they both rebranded at the same time? Why was the one in Vancouver rebranded before Rogers even had a deal to sell the stations in the first place, but the one in Winnipeg wasn't rebranded until after the sale was finalized?""   "