Little Owl gets so annoyed at everyone calling him cute, until finally his mother reassures him that he is decidedly NOT cute. That sends Little Owl into a temper tantrum that ends with bedtime. 
 It's not one I would have anticipated being a reread for our 3 year old, but he really enjoys this title. He's not quite old enough to relate to the "I'm not cute!" insistence of Little Owl, but he definitely gets the tantrum-off-to-bed part of the story, and enjoys talking through that part of the narrative with "ooooh, he's cranky," and "oooooh, he needs to go to bed." I think it's been helping him process some of his own feelings when he gets to a tantrum stage, and reinforces that it happens and it's ok to be mad sometimes. It's also a simple enough story that he can "read" it to others.