Media Magnetism: How to Attract the Favorable Publicity You Want and Deserve
IS YOUR BUSINESS CLOSE-UP IN PERFECT FOCUS? Attracting - and maximizing - great PR opportunities for you, your idea and your organization is as much an art as it is a science if you want to sparkle in the spotlight. In this must-have book covering all aspects of today's media relations, industry experts offer "been there/done that" tips, resources and guidelines on how to: Make influential connections Become sound-bite savvy Endear yourself to reporters Survive awkward moments Use social media wisely Manage a cost-effective campaign Looking for that portal to media magic? It's right here in your hands.