input: What kind of design did the team finally decide to add with the extra budget?
  User Interface: Okay.
  Industrial Designer: Okay, almost there.
  Project Manager: Okay. We'll sta I'll use the PowerPoint, I guess. How was that, was that fun?
  User Interface: Mm. Very fun.
  Industrial Designer: Yeah, yeah.
  Project Manager: {vocalsound} Okay. Uh oh I've forgotten to mail you the minutes, but I will do.
  Industrial Designer: Okay.
  Marketing: Hmm.
  Project Manager: {vocalsound} Upsidaisy. {vocalsound} Um {vocalsound} {vocalsound} Um we {disfmarker}
  Marketing: E excuse me I forgot my
  Project Manager: Yeah.
  Marketing: copy. {gap}
  Project Manager: Alright, okay, yeah.
  Industrial Designer: {vocalsound}
  Project Manager: He's gonna get his pen.
  User Interface: Oh right. Okay.
  Project Manager: Um {vocalsound} Will you guys first with your prototype um before we get to the good news?
  Industrial Designer: Yeah, there's good news?
  Project Manager: Uh {vocalsound} {vocalsound}
  Industrial Designer: Oh.
  User Interface: Mm.
  Project Manager: we have budget problems.
  Industrial Designer: Oh. Cutbacks.
  Project Manager: I'm afraid you're all sacked. Oops.
  Industrial Designer: {vocalsound}
  Project Manager: I don't even have this on. {vocalsound}
  Industrial Designer: Hmm.
  Project Manager: {vocalsound} {vocalsound} Okay, have you got a presentation to make?
  Industrial Designer: Okay.
  Marketing: No, not mine yet.
  Project Manager: No. Okay
  Industrial Designer: Oh.
  Project Manager: so it's just your your show.
  Industrial Designer: Um maybe we should bring {gap} so that the camera can see {gap}. Yeah.
  Project Manager: {vocalsound}
  User Interface: Okay. Sure.
  Industrial Designer: Okay.
  Project Manager: {vocalsound}
  User Interface: We made three for you.
  Project Manager: Three? Oh.
  User Interface: Um one's based on the banana, one's based on the tomato
  Project Manager: Tomato? What tomato? {vocalsound}
  User Interface: and the other one is st
  Marketing: {vocalsound}
  Industrial Designer: {vocalsound}
  Project Manager: I don't recall a tomato. {vocalsound}
  User Interface: Look. Oh yeah, well yeah, we had v some red left over.
  Project Manager: Ah I see, okay. {vocalsound}
  User Interface: So. Okay, so this is the um non to non uh no buttons one, or as mm few buttons as possible,
  Project Manager: Mm-hmm.
  User Interface: mainly speak recognition. The yellow there is the um
  Project Manager: Logo.
  User Interface: the slogan, yeah,
  Project Manager: Okay, brilliant.
  User Interface: that we need to incorporate, it's very simple. If you do need buttons, you can flip it over, and there's some there,
  Project Manager: Okay.
  User Interface: um but mainly it's speech recognition.
  Project Manager: Okay, so the buttons would be like, you know individual users, or {disfmarker}
  User Interface: Yeah.
  Project Manager: Yeah.
  User Interface: Yeah and {vocalsound} yeah they might project things onto the screen which you can do on there.
  Project Manager: Alright, okay.
  User Interface: Mm I'm not sure about that. Um and this one is the one w more like the one w that we looked at earlier.
  Project Manager: Right.
  User Interface: {vocalsound} Yeah, you guys can have a look at that if you want.
  Project Manager: That's groovy. {vocalsound}
  Industrial Designer: {gap}
  Marketing: Yeah. {vocalsound} Uh can I have {gap}
  Project Manager: {vocalsound} Well I like the feel of it, I like the feel of it.
  User Interface: Yeah, sure. Um that one is {disfmarker}
  Marketing: Oh sorry s {vocalsound}
  User Interface: Oh no, it's delicate.
  Project Manager: At Oh dear.
  Industrial Designer: {vocalsound}
  Marketing: {vocalsound}
  User Interface: That's that's already got its stand that one. That's it stand.
  Project Manager: Alright, okay.
  User Interface: It does also lie flat, but that's the that yellow stand there represents the the charging stand.
  Project Manager: Okay, brilliant mm.
  User Interface: Um the black on the back is the slogan.
  Project Manager: Okay, nice and obvious there {vocalsound},
  User Interface: Uh yeah, that {gap} {disfmarker}
  Marketing: {vocalsound}
  User Interface: Well, we did think of that.
  Project Manager: if it's standing up, I guess, yeah.
  User Interface: Yeah, if it's standing up it's it's on there, but also we're gonna have the company name on the front, which is the little black kind of line in the middle.
  Project Manager: Oh right, okay, brilliant. Like that from its centre.
  User Interface: So um and that's the um transmit the L_E_D_ thing. These are the s two scroll ones which we thought could be channel up and down and volume up and down. We n were weren't sure about putting them there, because um i it's it kind of could get bashed.
  Project Manager: Where you're, yeah, uh were you're holding it kind of {disfmarker}
  User Interface: Yeah. Well, if you hold it, you can {disfmarker} you all can hold it, is {disfmarker} it does actually feel quite ergonomic,
  Project Manager: Mm-hmm.
  User Interface: if you've got small hands.
  Project Manager: Yeah. {vocalsound}
  Industrial Designer: Mm.
  Marketing: {vocalsound}
  Project Manager: Okay.
  User Interface: {vocalsound} Um, obviously I don't think that's real sized {gap}.
  Project Manager: Yeah, okay.
  User Interface: It would have to be a bit bigger.
  Project Manager: Yeah, scale model, yeah.
  User Interface: Okay. Um that's a speaker at the top, so you can speak into it like a little walkie-talkie as well for speak recognition.
  Project Manager: Mm-hmm.
  User Interface: Um and {vocalsound} um then the buttons. Yeah kind of self-explanatory, just buttons whenever you need them. Tried to keep it simple. Oh that's the charging base prongs at the bottom.
  Project Manager: {vocalsound} Alright, excellent.
  User Interface: {vocalsound} We used those {gap}. And um then the big red button in the middle is the on and off one.
  Project Manager: Okay.
  User Interface: It's not in the traditional place,
  Project Manager: No.
  User Interface: but um it's quite an obvious place.
  Project Manager: It's out of the way as well, I suppose, so. Excellent.
  User Interface: So {vocalsound} there we go and and um we have the banana-based one too.
  Industrial Designer: Oh yeah, yeah.
  Project Manager: Yep. {vocalsound}
  Industrial Designer: This one is uh, I suppose for the younger audiences.
  User Interface: {vocalsound}
  Industrial Designer: A a more friendly type of {disfmarker}
  Project Manager: Okay, {vocalsound} so so Barney the banana {gap}.
  Industrial Designer: Right, right. It's to uh induce more television watching I suppose or {disfmarker}
  Project Manager: Ah excellent, just what we need.
  Industrial Designer: Yeah.
  User Interface: Yeah.
  Industrial Designer: Say it for the camera.
  Project Manager: {vocalsound} Lo Sort of Loch Ness banana. {vocalsound}
  User Interface: {vocalsound}
  Marketing: Mm-hmm.
  User Interface: Mm-hmm.
  Industrial Designer: Right, right.
  Project Manager: Cool {gap} yeah. Well, nice to have uh options at least.
  Industrial Designer: Yep. {vocalsound}
  User Interface: Yeah.
  Project Manager:'Kay and {disfmarker}
  User Interface: {vocalsound} So are there any um improvements or issues or {disfmarker} {vocalsound}
  Industrial Designer: It won't stand.
  Project Manager: Oh there are issues, oh there are issues.
  Industrial Designer: {vocalsound} Just let it lie down, it wont stand. {vocalsound}
  User Interface: {vocalsound}
  Project Manager: Um main problem that we have unfortunately being finance.
  Industrial Designer: {vocalsound}
  User Interface: Oh.
  Project Manager: Uh, let's just enter in the um evaluation criteria.
  Industrial Designer: {vocalsound}
  Project Manager: Um {vocalsound} unfortunately the unit we are currently going to produce minus the extra scroll buttons, uh it's gonna cost us fourteen point six Euros.
  Marketing: Mm.
  User Interface: Oh.
  Project Manager: So we have to
  Industrial Designer: What's on the uh on the left? {gap}
  Project Manager: rea Sorry, I've accidentally highlighted somehow {disfmarker} Um. {vocalsound} There we go.
  Industrial Designer: Okay.
  Project Manager: Oh god, why is it doing that?
  User Interface: Ooh.
  Project Manager: There we go. {vocalsound} So basically, um in order to save our two Euros um I was thinking that we could have essentially the same shape, but just have it flattened.
  User Interface: Mm-hmm.
  Project Manager: Um.
  User Interface: More like a traditional remote control.
  Project Manager: Yeah, I mean it's already got a kind of cool shape, so but it wouldn't have to be curved sort of in and out.
  User Interface: Mm-hmm. Mm-hmm.
  Project Manager: And by doing so {disfmarker} Oh no, hold on. Doesn't save us quite as much. I don't know what's going on with this again.
  Industrial Designer: W why is the uh double curved two of them?
  Project Manager: Oh, good point.
  Marketing: And double curve on both sides?
  Project Manager: Um.
  Marketing: Curve {vocalsound}. Yeah, this is double-curve,
  Project Manager: That's {vocalsound} sort of curve in and out.
  Marketing: no?
  Industrial Designer: Is i
  Marketing: This is double-curve. It {disfmarker} This one is single curve.
  Industrial Designer: Mm.
  Marketing:'Cause this is single curve, this is curved on both sides. So double-curve.
  Project Manager: No, I think it means double curved as in um
  User Interface: Like an S_ shape.
  Project Manager: like uh {gap} a single curve on that bottom half, and the double curved would be if it was that similar curve upward.
  User Interface: Okay.
  Project Manager: Okay, I might be wrong though.
  Marketing: Like this, one curve on this side, one curve on that side.
  Project Manager: I don't think that counts as a curve, I think that's just a shape.
  Marketing: Hmm. Hmm.
  Industrial Designer: {vocalsound}
  Project Manager: A curvature is like the {disfmarker} this case.
  User Interface: Okay.
  Marketing: Maybe.
  Industrial Designer: {vocalsound}'Cause that's the uh the biggest expense there, right.
  User Interface: Okay.
  Industrial Designer: {gap} got two of them {disfmarker}
  Project Manager: Yeah, and why why I've got it two, I don't know, I can't seem to select any more however.
  Industrial Designer: Okay. Well we can work around that um {disfmarker} {vocalsound}
  Project Manager: {vocalsound}
  User Interface: Mm-hmm.
  Project Manager: Right. No.
  Industrial Designer: {vocalsound} Cut things out. But you think it should be one.
  Project Manager: It's meant to be one, yeah, I don't know why I put two in there,
  Industrial Designer: Okay.
  Project Manager: but um {disfmarker} Hold on till I find it, I think this shift button might be stuck again. No maybe the shift button's stuck in.
  Industrial Designer: Yeah.
  Marketing: Mm.
  Project Manager: {vocalsound} Um okay, so that would take away three, which would give us {disfmarker}
  Marketing: Should {disfmarker}
  Industrial Designer: {vocalsound}
  Project Manager: Oh that's fine.
  Industrial Designer: Yeah, so we're {disfmarker} {vocalsound}
  Project Manager: Eleven uh eleven Euros sixty.
  User Interface: Cool. Cool.
  Project Manager: Um {vocalsound}
  User Interface: So we could even add something.
  Project Manager: We cou Oh not quite, have the scroll-wheel, unfortunately.
  Industrial Designer: We should fire the accountants.
  Project Manager: What?
  Industrial Designer: Fire the accountants. {vocalsound}
  Project Manager: {vocalsound} {vocalsound}
  User Interface: {vocalsound}
  Industrial Designer: Ah yeah, we could add things.
  Project Manager: {vocalsound}
  Industrial Designer: Maybe if you click back in that bottom right cell, where you're starting from, and then use the arrow keys.
  Project Manager: Yeah.
  Industrial Designer: Does that work?
  Project Manager: Yeah, I know, that just extends it as well.
  Industrial Designer: No mm {vocalsound}.
  Marketing: Uh you can do one thing {gap}.
  Project Manager: I don't know.
  Marketing: You just select one box outsi yeah, this box. Then move it with the help of this {disfmarker} Okay.
  Project Manager: It {disfmarker} One of the buttons is sticking, I don't know {gap}.
  Marketing: {vocalsound} Just uh just uh {disfmarker} Okay, just a minute. Okay. No input, like this. {vocalsound} Shift. No it's not.
  Project Manager: No, it's'cause the uh the shift button's stuck, or something.
  Marketing: Yeah, it's not working.
  Industrial Designer: Is it the other shift button maybe?
  Marketing: Should we ask Meli
  Project Manager: {vocalsound}
  Marketing: Should we ask our technical expert Melissa?
  Project Manager: {vocalsound} No that's fine. Um we've worked out what it would be anyway.
  Industrial Designer: {vocalsound} Did you try both shift buttons? It could be the other side.
  Project Manager: Yeah.
  Industrial Designer: {vocalsound}
  Project Manager: Cancel. Piss off.
  Industrial Designer: That's too bad.
  Project Manager: Oh well, never mind. Um {vocalsound}. Right, so that's finances and I dunno what we {disfmarker} what could we reckon we could add? Um
  User Interface: Well maybe we could add something, but maybe if {disfmarker}
  Project Manager: Well I suppose that's our that's that's our design that we've got. So {disfmarker}
  User Interface: What do you th We're trying to save money, so. Yeah, if we're happy with the design there's no point in spending money, if we don't have to.
  Project Manager: Yeah.
  User Interface: But if there is anything you think we've missed out there, then, you know, feel free to add it. Maybe {disfmarker} I mean obviously it would be bigger so there might be more space for the the slogan on the front,
  Project Manager: Yeah yeah.
  User Interface: because it's not in an ideal place right now.
  Project Manager: Well that's that's uh {disfmarker} Okay, so project evaluation. We have under twelve {vocalsound} Euros fifty. Project process, how do we think that went? Are we happy?
  Industrial Designer: Oh.
  User Interface: Mm.
  Industrial Designer: Yeah I think we have a a winning product.
  Project Manager: {vocalsound} {vocalsound} Okay. {vocalsound} Evaluation. Oh we've been writing this up for m months.
  User Interface: I think it went quite smoothly.
  Project Manager: Uh room for creativity, were we happy with that?
  User Interface: W I think we were very creative.
  Industrial Designer: {vocalsound}
  Project Manager: No, I mea I think it means sort of individually.
  User Interface: Oh right, okay.
  Project Manager: Yes, no, maybe?
  User Interface: Mm-hmm.
  Project Manager: Okay. Groovy. So uh we're just gonna. Uh yeah, okay. Teamwork? Leadership, sorry.
  Industrial Designer: Great leadership. {vocalsound}
  User Interface: Excellent leadership. {vocalsound}
  Marketing: {vocalsound}
  Project Manager: Thank you very much. You're all get you're all getting a raise. Uh teamwork. I thought went well.
  Industrial Designer: Yeah, yeah.
  Marketing: Yeah.
  Project Manager: Yeah.
  User Interface: Yeah, everyone got enough input, I think.
  Project Manager: Uh and well means, yeah.
  Industrial Designer: {vocalsound} {vocalsound}
  Marketing: Yeah, we {gap} {disfmarker}
  Project Manager: The technical stuff was brilliant.
  Marketing: {vocalsound}
  Project Manager: {vocalsound} Let's buy more.
  User Interface: Yeah.
  Marketing: Yeah.
  Project Manager: {vocalsound} Uh Right. Um
  Industrial Designer: {vocalsound} These pens are are neat though.
  Project Manager: I don't know what, new ideas found, means, to be honest.
  Marketing: {vocalsound} Yeah, these are new ideas, like glow-in-the-dark or something like that. We discussed all the new ideas, but of course we couldn't reach any proper goals, we couldn't use these {gap}, but we h we are using these scroll buttons like this. These are new ideas we And new shapes, everything
  Project Manager: Mm-hmm.
  User Interface: Mm-hmm.
  Marketing: . At le {vocalsound}
  Project Manager: Mm'kay. Groovy.
  User Interface: Yeah.
  Marketing: Yeah.
  Project Manager: So just general thumbs up for all of us then.
  Industrial Designer: {vocalsound}
  Marketing: Hmm.
  Project Manager: That kind of unfortunately is too quick.
  Marketing: Hmm.
  User Interface: Okay.
  Industrial Designer: Okay.
  User Interface: Well um.
  Industrial Designer: {vocalsound}
  Project Manager: {vocalsound} Uh {vocalsound}. I suppose yeah. Um.
  Industrial Designer: Uh so let's talk about our bonuses and the raises we're getting for this, right. {vocalsound}
  Project Manager: {vocalsound} That's it, um I think another couple of days holiday pay might be well in order for all of you.
  User Interface: {vocalsound}
  Marketing: {vocalsound} {vocalsound}
  User Interface: Mm.
  Industrial Designer: Right, right.
  Project Manager: Uh {disfmarker} {vocalsound} Let's see if I can get this bloody thing to work.
  Industrial Designer: Uh maybe we should start cleaning up the clay.
  Project Manager: Whoops. {vocalsound}
  User Interface: {vocalsound} Yeah, maybe.
  Industrial Designer: {vocalsound}
  Marketing: So {disfmarker}
  Project Manager: Does it go back in, does it? Reusable.
  Industrial Designer: {gap}
  User Interface: {gap}
  Industrial Designer: Something we should get {gap}.
  Project Manager: I don't know what this is but it's really really annoying.
  Marketing: So {vocalsound} {disfmarker} Uh Brian, have you have you finished?
  Project Manager: Uh-huh.
  Marketing: Uh mine needs also this.
  Project Manager: Um I have, yes.
  Marketing: At last mine is also the presentation.
  Project Manager: Huh? Oh right, okay, you've got more, okay.
  Marketing: {vocalsound} Yeah, yeah.
  User Interface: Oh, you got a presentation,
  Project Manager: Sorry uh.
  User Interface: sorry.
  Industrial Designer: Oh ok
  Project Manager: It didn't bother to tell me that on this
  Marketing: S
  Industrial Designer: {vocalsound}
  Marketing: {vocalsound}
  Project Manager: thing. Is it? Okay.
  Marketing: Uh {vocalsound} is the project evaluated, that is mine.
  Project Manager: {vocalsound} Doesn't tell me. {vocalsound} Oh you're doing that. {vocalsound}
  Marketing: Yeah.
  Project Manager: We evaluated ourselves, we thought we were great. {vocalsound}
  Marketing: {vocalsound}
  User Interface: Yeah.
  Industrial Designer: {vocalsound}
  Project Manager: {vocalsound}
  Industrial Designer: Uh.
  User Interface: Mm, love to eat that now.
  Industrial Designer: Anybody {vocalsound}
  User Interface: Kind of a green banana now.
  Project Manager: Mm.
  Industrial Designer: Clay covered banana.
  User Interface: It's {disfmarker} this as well, sorry, we forgot to mention it'll be made out of kind of a rubbery latex, new material that we've got.
  Project Manager: O okay, hold on.
  User Interface: {vocalsound} I've got.
  Industrial Designer: {gap} blue.
  User Interface: {gap}
  Project Manager: {vocalsound} I wonder w which cell do I want. {gap}
  Industrial Designer: It's fun to touch.
  User Interface: Yeah.
  Marketing: {vocalsound} So. Yeah.
  Project Manager: Okay, I didn't realise you had that bit. {vocalsound}
  Marketing: {vocalsound} So.
  User Interface: Oh could you pass the tomato please.
  Project Manager: {vocalsound}
  User Interface: Sorry. Thank you.
  Marketing: So now is the final evaluation, final evaluation of the uh uh of our product. How we are going to {disfmarker} {vocalsound}
  User Interface: Mm-hmm.
  Marketing: means uh at what standard what standard {disfmarker} whether it meets our standards or not. How mu What rating we will give to these products. So of course this is {disfmarker} will be a team work, w we together have to decide wha what rating we will give to this product and everything. So what methodology I will tell you on what basis we are going to discuss all this.
  Project Manager: Okay.
  Marketing: We will give the rating to this product based on the user requirements, whether it meets the user requirements or not, this product. Then trends, whether it is as {gap} fashion trends or not? Means {vocalsound} because we have already stated that people do prefer fashionable things nowadays.
  User Interface: Mm-hmm.
  Marketing: So this is also an important factor for our evaluation also. Then marketing strategy of the company. As we have already discussed that our company is quite {gap} in the market, not only in terms of providing quality products, not only in pro providing latest technologies, but also in terms of providing environmental s
  User Interface: Sorry {gap}. Sorry,
  Marketing: Yeah.
  User Interface: carry on. {vocalsound}
  Marketing: So {vocalsound} but also in terms of providing environmental safe products, uh yeah like uh keeping uh keeping in mind all the safety issues. So {disfmarker} Now comes the criteria rating with seven point scale. I'm having this scale this scale,
  Project Manager: Okay.
  Marketing: so we have to do it on a board.
  User Interface: Mm-hmm.
  Project Manager: {gap}
  Marketing: {gap} the user requirem I think.
  Project Manager: Alright, okay.
  User Interface: Okay.
  Project Manager: The board working again, is it?
  Industrial Designer: {vocalsound} Do we have the uh the marker for the board?
  Project Manager: {vocalsound}
  Marketing: {gap}
  Project Manager: {vocalsound} Uh.
  User Interface: Um.
  Industrial Designer: There it is.
  Marketing: {vocalsound} Thank you.
  Project Manager: {vocalsound} {gap}
  Marketing: So.
  User Interface: {vocalsound}
  Marketing: {vocalsound} So these are the three crite criterias for our evaluation of our product. First of all uh comes user requirement.
  User Interface: Mm-hmm.
  Marketing: So we will see whether this product meets all user requirements or not. I I will {disfmarker} first I would like to have your views, what do you think whether it meets all user requirements or not?
  User Interface: Um {vocalsound} I think {disfmarker} Yeah, it did.
  Marketing: S
  User Interface: It had all the basic buttons that they needed as well as the uh new technology that people said they wanted.
  Project Manager: Yeah.
  User Interface: Um so.
  Project Manager: When the user requirement is essentially just to operate the T_V_,
  User Interface: Does it work?
  Project Manager: so yeah,
  User Interface: Yeah. So.
  Marketing: {vocalsound} So what do you think you will personally give.
  Project Manager: of course we haven't actually got a working model yet.
  User Interface: I would say seven.
  Marketing: Seven. Uh.
  User Interface: {vocalsound} Seven is good, yeah, isn't it? I can't {disfmarker} True or false? No sorry tr one is true.
  Marketing: {vocalsound}
  Project Manager: One, yeah.
  Marketing: Uh one is {disfmarker} means highest ranking, okay.
  User Interface: Yeah.
  Marketing: But I think highest ranking is seven, or one?
  Project Manager: No it's it's like true is one end, and false is the oth
  Industrial Designer: No that's false.
  Marketing: Okay, right right. So it's one for from your point of view.
  User Interface: Okay, so one.
  Marketing: And what do you say our Industrial Expert?
  User Interface: Yep.
  Industrial Designer: {vocalsound} Uh. It's hard to know. I I give it a two. {vocalsound}
  Marketing: Uh d you can you can tell on on the like {disfmarker}
  Project Manager: {vocalsound}
  Marketing: I think she has given her views on the basis of design, because she was our i Interface Expert.
  Industrial Designer: Okay.
  Marketing: But you can give your views based on technology, whether the technology meets the requirements of the customers or not?
  Industrial Designer: Um yeah, I think i it might even exceed it um. But I guess there is a kind of a shortage of buttons.
  Project Manager: {vocalsound}
  Industrial Designer: Um {gap} I'm gonna give it a two.
  Marketing: Two.
  Industrial Designer: Two.
  Marketing: And what about uh you, Brian?
  Project Manager: Oh, I'll go for a one. {vocalsound}
  Marketing: You will go for one.
  Project Manager: Basic requirements but of the pro of the project.
  Marketing: {vocalsound} Okay. Uh for me personally it is everything fine, it may be having good design, it may be uh meeting all the requirements of the customers like technology-wise, price-wise, but there is one thing which limits the customers, like we are having only two, three designs, like we are having one banana design and the other one is orange,
  Industrial Designer: {vocalsound}
  Project Manager: {vocalsound} Yeah th {vocalsound} {vocalsound}
  Marketing: and
  User Interface: Mm {vocalsound} yellow.
  Marketing: {disfmarker} Uh yeah, lower end. And the third one is what you ge uh that is not a f fruit look.
  Industrial Designer: {vocalsound}
  Project Manager: {vocalsound}
  Marketing: But if a person doesn't like banana, or orange, you are limiting him.
  User Interface: Uh-huh.
  Project Manager: Come on that was the tha {vocalsound} {vocalsound}
  Marketing: No, don't buy our product, because we are l we like this only.
  Project Manager: {vocalsound}'Kay.
  User Interface: Uh-huh.
  Marketing: So we are showing our preference for particular fruits,
  User Interface: Okay.
  Industrial Designer: {vocalsound}
  Project Manager: {vocalsound} Being fruitist. {vocalsound} {vocalsound}
  Marketing: two or three kinds rather, and {disfmarker} Yeah. {vocalsound} So.
  User Interface: Is that no is that not trends?
  Marketing: Uh no, uh personally as a Marketing Expert I don't believe that,
  Project Manager: {vocalsound} {vocalsound}
  Marketing: because whatever companies {disfmarker} they launch their products in the shape of fruits, they give a range of products, a range of shapes, like if we see, look at the smallest thing, toffee chocolates, they give a variety of different things.
  User Interface: Mm-hmm.
  Marketing: Some children like to buy banana shape, some apple shape, some even pineapple shape, some orange shape.
  Industrial Designer: {vocalsound}
  Marketing: So you can {gap} {disfmarker} what shape a person will like.
  User Interface: Mm-hmm.
  Marketing: So in this case giving only one or two choices we are lim limiting our customers. And by limiting them, we are limiting our sales, limiting our profit also.
  User Interface: Uh-huh. But in electronics, I think, it's not q always quite so um {disfmarker} you don't always have so many choices as with chocolates.
  Project Manager: {vocalsound}
  User Interface: I think, you know, if you're going to buy a T_V_ maybe a company'll have {disfmarker} That you're going to choose from, a company'll have two or three choices, but they're different designs. We were coming up with one product.
  Marketing: Uh maybe. Okay but I will I will personally {disfmarker} won't give it {gap} beyond three.
  Project Manager: {vocalsound}
  User Interface: No, I mean uh {vocalsound} obviously your opinion,
  Industrial Designer: {vocalsound}
  User Interface: I'm just trying to {disfmarker} Okay.
  Marketing: So we can {disfmarker}
  Project Manager: {vocalsound} He's a tough cookie.
  Industrial Designer: {vocalsound}
  Marketing: Yeah, on an average we can think three, four sevenths, maybe. Three or four?
  Project Manager: {vocalsound}
  Marketing: Uh, no sorry,
  Industrial Designer: {vocalsound}
  Marketing: it should be {disfmarker}
  Project Manager: Six. Five or six.
  User Interface: What are we doing?
  Industrial Designer: What are we doing?
  Marketing: No sorry, sorry, sorry, sorry, we are doing a very wrong thing.
  User Interface: Adding them up?
  Industrial Designer: We're gonna average them?
  Marketing: Yeah, yeah, we are taking everything,
  Industrial Designer: Okay. So seven fourths.
  Marketing: and that's {disfmarker} I have taken it very wrongly.
  User Interface: Oh.
  Marketing: Yeah uh
  Industrial Designer: About one point f one point eight.
  Marketing: three four four two six seven seven sev Yeah one pe exactly. So we can say one or two.
  Industrial Designer: Okay.
  User Interface: Okay.
  Marketing: {gap} because it is one point eight uh {gap} two, so we will do two.
  Industrial Designer: {vocalsound}
  Project Manager: Oh I see.
  Industrial Designer: Yeah round it up to two.
  Marketing: Yeah.
  User Interface: Okay, yeah.
  Industrial Designer: So trends.
  Marketing: So where were the trends.
  Industrial Designer: Can you explain what you want us to write there?
  Marketing: Sorry?
  Industrial Designer: How it {disfmarker} how conforms to the current trends?
  Marketing: Yeah, again the the fashion trends, this also like whether it it will be fashionable to have these products in the {vocalsound} uh as a fruit shape or something.
  User Interface: Mm-hmm.
  Industrial Designer: {vocalsound}
  User Interface: Okay.
  Marketing: Uh.
  User Interface: Well um going on uh the specifications that we had, that fruit and vegetables are quite popular, and that people like something that is good to look at and not many buttons, I would give it um, well, because it's hard to make a fruit good to look at, that that looks cool, you know,
  Project Manager: {vocalsound}
  User Interface: so I would actually give it a three.
  Marketing: {vocalsound}
  User Interface: Tha three or four, I'm not sure.
  Marketing: Okay. Yeah.
  User Interface: Three. Go for three. That's fine.
  Marketing: Uh {disfmarker}
  Industrial Designer:'Kay. As far as the uh technology it its'got the latest trends in speech technology, but it's missing the screen, as we said, um but it does have the push-buttons, or the scroll-buttons, um but it doesn't have that fancy solar power or the the vibrating energy mechanism. So I give it a a four. I'd give it a kinda middle of the road for
  User Interface: Mm.
  Industrial Designer: for technology.
  Project Manager: Yeah, I am sort of pret uh {disfmarker} {vocalsound} Just the fruit does me in, I mean uh it might
  User Interface: {vocalsound}
  Industrial Designer: {vocalsound}
  Marketing: {vocalsound}
  Project Manager: it might be trendy to some, but I'm just not swallowing the fruit, so um {vocalsound} {disfmarker}
  User Interface: Yeah.
  Industrial Designer: {vocalsound}
  Marketing: {vocalsound}
  Project Manager: Uh also uh I would have liked to have seen the L_C_D_ screen in it. Um so yeah I'd say about four as well.
  Marketing: Okay. Uh personally I wi uh I think that in terms of trends, these products are quite good, like, these products are in fruit shape, because that wha people now {disfmarker} our fashion trend shows that people like everything {disfmarker} all f everything that is being advertised, like clothes, shoes, and everything is being advertised in the form of fruits and vegetables, or getting them {gap} or showing some association with them.
  User Interface: Mm-hmm.
  Marketing: So and in this way our product is good. And the second thing, now people don't want any complicated or bulky products and ours is quite simple and quite handy.
  Project Manager: {vocalsound}
  Marketing: So that is also ef that also {disfmarker}
  User Interface: Mm-hmm.
  Marketing: Our product meets the f the fashion uh trends of the market. And yes. It is cus spongy also. So they can play with it, it's quite good.
  Project Manager: {vocalsound}
  Marketing: So then I think, maybe I can give it two. So four five ten thirteen thirteen {gap}. So we can {disfmarker} Is it fine? So what about company strategy?
  Industrial Designer: Yeah.
  Marketing: {gap}
  User Interface: Um.
  Industrial Designer: Well it was yellow. {vocalsound}
  Project Manager: {vocalsound}
  User Interface: Yeah, the company strategy, okay. Um {vocalsound} there was lot of discussing, that was good. Um I feel I got my say. Um so I'd give the company strategy a {vocalsound} two.
  Industrial Designer: Well, I think it's the the remote control conforms to the the company strategy.
  Marketing: Okay.
  User Interface: Okay.
  Industrial Designer: Is that the question?
  Project Manager: Yeah, yeah.
  User Interface: Is it? Okay.
  Industrial Designer: {vocalsound} Um.
  User Interface: Okay, so {vocalsound} one or two.
  Industrial Designer: Yeah.
  User Interface: One. Okay, just leave it, it's fine.
  Industrial Designer: I'll go with two.
  Marketing: So what about you, Brian?
  Project Manager: Um yeah, a three. Pretty much kept to the company strategy, so I would go for a {disfmarker} a one, as we not only kept it, but we were limited by {disfmarker}
  User Interface: Mm.
  Marketing: Yeah, and me also, like, this product me uh me uh me uh this meets all company strategy like our product should be as per customers'requirement, as per latest technology, and it should be environmental safe. So since our product meets all these requirements, so I would also prefer to give it rank one. So four six six
  Industrial Designer: {vocalsound} So one and a half.
  Marketing: half.
  User Interface: Yeah, one.
  Marketing: So we can say two or one {gap} {disfmarker}
  Industrial Designer: A two. {gap}
  Marketing: Okay. So th seven seven. Uh overall we are getting two {gap} something, but we can round it as two.
  Industrial Designer: Yep.
  Marketing: Yeah. So I think overall uh evaluation of our product is quite good.
  Project Manager: Cool, groovy. {vocalsound}
  User Interface: Okay.
  Industrial Designer: S
  Marketing: So we can launch it. Yeah.
  Project Manager: Cool. Brilliant. {vocalsound}
  User Interface: Woo-hoo.
  Project Manager: {vocalsound} {vocalsound} In which case we are done.'Cause we've evaluated and we are within budget. {vocalsound}
  Industrial Designer: {vocalsound} Okay.
  User Interface: Cool.
  Marketing: So
  Project Manager: Champagne lunch anyone? {vocalsound}
  Industrial Designer: {vocalsound}
  User Interface: Yeah.
  Marketing: yeah. {vocalsound} Great. {vocalsound}
  Industrial Designer: Uh.
output: Through a series of previous adjustments, the cost of the new remote controls had been effectively reduced. The team then decided to use some of the remaining cost budget to add another design to the new remotes. After discussion, the team thought it might be a good idea to have the slogan on the front because there was obviously more space there and the current slogan was not in an ideal place. With this little change, the overall cost of the new remote each went up to twelve Euros fifty, still under the budget limit.