input: What kind of design did the team proposed to help implement demographic marketing strategies?
  Project Manager: Mm-hmm? Okay. Ooh.
  User Interface: {gap}
  Industrial Designer: So we're'kay? On the {gap} or {disfmarker} No. I dunno where to put it'cause the {disfmarker} Okay. Could you s take it off? {gap}.
  Marketing: Is that alright? {vocalsound} {gap} or {disfmarker} Okay.
  Industrial Designer: Okay.
  Marketing: Keeps coming off.'S fiddly.
  Project Manager: Hmm. {gap}
  Marketing: {vocalsound} Right.
  Project Manager: How do we sta wa how do we start? Does anybody know?
  Marketing: Oh, another one.
  Project Manager: So that's this {disfmarker}
  Industrial Designer: {vocalsound}
  Project Manager: Oh okay, right.
  Industrial Designer: Are we free to take notes uh {disfmarker} Okay.
  Project Manager: Uh {vocalsound} {gap}. {vocalsound} {gap}. Hmm. Okay, just hang on a second everybody. I haven't actually looked at this yet.
  Marketing: {vocalsound} Ah.
  Project Manager: {gap} um {disfmarker}
  Marketing: Very nice.
  Project Manager: I haven't looked at it, but let's just start it off and we'll see what happens. If you're all ready.
  User Interface: Yeah.
  Project Manager: So {gap} is the agenda? Opening, acquaintance, tool training and project plan, discussion and then closing. Project aim is a new remote control. It's original, uh trendy and it's user-friendly.
  Marketing:'Kay.
  Project Manager: Project method, functional design, individual work, another meeting, conceptual design, individual work, and a meeting of details design, individual work and a meeting. Tool training. Try out the whiteboard, every participant should draw their favourite animal and sum up their favourite characteristics of that animal.
  Marketing: Okay.
  Project Manager: Um. Uh Miss Industrial Designer, would you like to go first?
  Industrial Designer: Okay. So are we supposed to bring the little things for the {disfmarker}
  Project Manager: Yeah, why don't you just c, I think just clip on {disfmarker} clip
  Marketing: {vocalsound}
  Project Manager: {disfmarker} do you have a belt?
  Industrial Designer: Mm.
  Marketing: Clip {gap}.
  Project Manager: Or put'em in your pocket, yeah.
  Industrial Designer: Yeah. {vocalsound} {gap} okay. So my favourite animal {disfmarker}
  Project Manager: Yeah, what's your favourite animal?
  Industrial Designer:'Kay um {disfmarker}
  Marketing: Ah.
  Project Manager: Is it rude?
  Marketing: It's an elephant. {vocalsound}
  User Interface: {vocalsound}
  Project Manager: That's a very good elephant.
  User Interface: The back end of an elephant.
  Marketing: Oh my gosh, I'm never gonna be able to draw that well. {vocalsound}
  Project Manager:'Kay, and you want to write up on there, it says you've gotta sum up your f f your favourite characteristics of that animal.
  Industrial Designer: Um {vocalsound} okay, it's big, it's got a great memory.
  Marketing: Does it? Oh.
  Industrial Designer: Supposed to have a great memory, we say an elephant never forgets.
  Project Manager: Mm.
  Marketing: Mm.
  Industrial Designer: And uh dunno know why but {vocalsound} looks like nice to me.
  Project Manager: Okay. Wonderful, well done.
  Industrial Designer: Nice animal.
  Project Manager: Do you want to use the wipe {disfmarker} the m the wiper and wipe it off?
  Industrial Designer: Okay.
  Project Manager: And Mister aesthetics designer do you wanna go next?
  User Interface: {vocalsound} Aesthetic yep, sure.
  Marketing: I have no idea what my favourite animal is.
  User Interface:'Kay, my favourite animal,
  Marketing: {vocalsound}
  User Interface: uh let's see.
  Marketing: Oh.
  User Interface: Dunno if any of you have seen Napoleon Dynamite before.
  Marketing: It's {disfmarker}
  User Interface: It's a liger {vocalsound},
  Project Manager: No.
  Marketing: A what?
  User Interface: a combination of a lion and tiger {vocalsound}.
  Marketing: Alright.
  Project Manager: {vocalsound}
  Industrial Designer: {vocalsound}
  User Interface: Have you not seen Napoleon Dynamite?
  Marketing: How {gap}.
  Project Manager: No.
  Industrial Designer: No.
  User Interface: Oh it's a hilarious movie.
  Marketing: No.
  User Interface: You have to see it. And and it's best characteristic is it's pretty much the awesomest animal. But you have to see the movie to fully appreciate it. {vocalsound}
  Project Manager: Okay, well done.
  Marketing: Great. Me?
  Project Manager: Yeah. Miss mar Miss Marketing?
  Marketing: Okay. Not quite sure how this is gonna work.
  User Interface: There {gap} go.
  Marketing: {vocalsound} Cool. {vocalsound} Uh {vocalsound} well I'll try my best {vocalsound} to draw. Can I just draw the face?
  Project Manager: Um yeah, I think you can just draw the face, but then you'll have to describe in writing how the rest of it looks. {vocalsound}
  Marketing: Ooh. It's a cat.
  Project Manager: That's a very pr pretty cat.
  Marketing: {vocalsound} Which also has what? A big fat body and big {disfmarker} and a long tail.
  Project Manager: Okay, do y do you wanna do some {disfmarker} write {vocalsound}
  Marketing: {vocalsound} Why?
  Project Manager: you wanna just write some words about it?
  Marketing: Because um cuddly. And usually cats are very friendly. Usually. And they're healing as well. They heal. And they can feel when a human's got problems so {disfmarker}
  Project Manager: Wow, so they're kinda spiritual.
  Industrial Designer: {vocalsound}
  Marketing: So, that's why I like cats.
  Project Manager: Well done.
  Marketing: There we are, that's me. {vocalsound}
  Project Manager: Okay.
  Marketing: {vocalsound}
  Project Manager: Um, I don't actually have a favourite animal,
  Marketing: Mm.
  Project Manager: but for the for th for this meeting I'll s draw a little {disfmarker}
  Marketing: {vocalsound} Mm-hmm.
  Project Manager: Uh. I honestly can't draw for toffee. Uh.
  User Interface: {vocalsound}
  Industrial Designer: {vocalsound} Really?
  Marketing: {vocalsound}
  Project Manager: Yeah.
  Industrial Designer: Oh that's a {disfmarker}
  Project Manager: {gap} no
  User Interface: {vocalsound}
  Industrial Designer: {vocalsound}
  User Interface: A prairie dog?
  Project Manager: {gap} no {vocalsound} uh {disfmarker}
  User Interface: {vocalsound} Oh a squirrel?
  Project Manager: That's exactly what it is.
  User Interface: {vocalsound}
  Project Manager: Uh not a very good one {disfmarker} {vocalsound}
  Industrial Designer: Not bad I would say.
  User Interface: Yeah, that's pretty good.
  Project Manager: Okay, well, you got it's a s It's a squirrel, and I like them, because they're cute and stupid.
  User Interface: {vocalsound}
  Industrial Designer: Very good.
  Marketing: Ah.
  User Interface: Alright.
  Project Manager: Right. Okay, so, I guess that was the test to see if this equipment is all working.
  Marketing: {vocalsound}
  Project Manager: Mm. Let's move on to the next page. Okay, project finance, selling price twenty five Euros, profit aim fifty million Euros.
  Marketing: Market range internationally sold.
  Project Manager: Yeah. Production cost, ah right it's gotta be {disfmarker} can't cost any more than twelve fifty to make.
  Marketing: Ah right okay.
  Project Manager: {gap} experience with with remote control, so talk about who who's used what. Any ideas? Stuff like that. Next meeting starts in thirty minutes. {vocalsound} At quarter to twelve. {vocalsound}
  User Interface: So I think before we close uh, we are expected {disfmarker} I mean the last slide wanted us to maybe discuss longer what our what our ideas where. I mean if you wanna go back to the last slide. Uh {disfmarker}
  Project Manager: Yeah.
  User Interface: S
  Marketing: Yeah.
  User Interface: Yeah, I think we're {disfmarker} I mean before we close the meeting, we're supposed to come up with some ideas for {disfmarker}
  Project Manager: Oh k so we're actually supposed to be doing this discussion like right now are we or {disfmarker}
  User Interface: Yeah.
  Marketing: Yeah.
  Project Manager: oh okay.
  Industrial Designer: Mm.
  User Interface: Yeah.
  Project Manager: I thought this was just t giving us instructions for the re to do next, but {disfmarker}
  User Interface: Yeah, I think this is just the preliminary, get some rough ideas for what our experiences with remote controls have been and and what we would {disfmarker} roughly what we would incorporate into a new one maybe.
  Project Manager: Okay. Right, who's got experiences with remote controls then? Pretty much everybody.
  Industrial Designer: {vocalsound} Yeah.
  User Interface: Yeah, I think we've all got {disfmarker}
  Marketing: Uh. {vocalsound}
  Project Manager: Um.
  Industrial Designer: Is this a T_V_ one we are supposed to make?
  Marketing: Yeah. Yeah it's a T_V_ remote control.
  Industrial Designer: Okay.
  Project Manager:'Kay um.
  Marketing: Well. {vocalsound}
  Industrial Designer: T
  Marketing: A new remote control for T_V_. What would I like? {vocalsound} Um.
  Project Manager: W what {disfmarker} You want it big do you want it small. Are we are we going for like like telephones are going little teeny tiny things or we are going for something that's that's big and {disfmarker}
  Marketing: Medium.
  User Interface: Mm. Yeah it seems like there's like {disfmarker} there's sort of a tension between two ideas, I mean, you want you want one remote that maybe can work uh all all of the functions of T_V_ and if you have whatever associated with T_V_ the D_V_D_ player, or something like that,
  Project Manager: {vocalsound} Video and ts hi-fi and stuff.
  User Interface: but like at the same time you don't wanna really busy remote with a thousand buttons on it or something.
  Project Manager: Maybe you {disfmarker} yeah
  User Interface: Mm.
  Project Manager: now th that's the other thing is it's gotta be cheap.
  User Interface: Yeah.
  Project Manager:'Cause I I I mean I was thinking something that's got different like maybe a a an L_C_D_ display on it that's got different pages for different devices,
  Marketing: {vocalsound}
  Project Manager: but that would p that would probably be quite expensive.
  Marketing: Mm.
  Industrial Designer: But how do we know how much uh, I mean, how much do we have per {disfmarker} how much?
  Marketing: Twelve fifty.
  Industrial Designer: Twelve fifty. {vocalsound}
  User Interface: It g can't be more than twelve fifty per unit.
  Marketing: Each.
  Project Manager: Per unit, yeah.
  User Interface: Cost.
  Industrial Designer: So do we have to be realistic within the budget or {disfmarker}
  Project Manager: Well at the moment we could, wa I mean we {disfmarker}
  Industrial Designer: Close pr I don't know how much it would cost. Yeah.
  Marketing: Guess {disfmarker}
  Project Manager:'cause we this is what we th what we're doing at the moment is just saying what what we'd like, and then after we after we've found out what we can like, some different ideas, we can then go and do the research to find out if these {disfmarker} any of these ideas are feasible or not.
  Industrial Designer: Right.
  Project Manager: So would be nice to have something that that controls lots of different things.
  User Interface: Yeah.
  Project Manager: Um.
  Marketing: Couldn't we have like one that comes out? {vocalsound} Like so you have one in like {disfmarker} mm
  Industrial Designer: Yeah.
  Marketing: it doesn't have to be really thick. I mean remote controls can be thin bits. And then you have one for your D_V_D_ and you sort of slide it out, and then you have another one, you slide it out.
  Project Manager: {vocalsound}'Kay.
  Marketing: {gap} have slides. And then it all comes compact
  Project Manager: Okay, that's {gap}.
  Marketing: into one. So it's not {disfmarker} you actually just putting three or four different remotes together but making them thinner, and um into one basically.
  User Interface: {vocalsound}
  Project Manager: Th that's an idea.
  User Interface: Yeah.
  Marketing: So you just flip them out.
  Project Manager: Okay.
  Industrial Designer: Um {gap} have uh one very complicated one on one side with {vocalsound} all the D_V_D_ and V_C_R_ access and stuff, and then on the other side o {vocalsound} one uh a remote control that would be very very simple with just the channel, program plus and {vocalsound} minus, and the just the mute button, for example. I can real keep it really really simple on one side and the other side be very complicated.
  Project Manager: One side for kids, one side for adults.
  Industrial Designer: Yeah.
  User Interface: {vocalsound} I'm not sure if that's like {disfmarker}
  Industrial Designer: Or grandma as well, you know it's like {vocalsound} what is the mute button.
  User Interface: I'm not sure if it's a good idea to have a two sided remote though,'cause it would be very hard to use in the way that you mani manipulate it.
  Industrial Designer: No, but you would slide it into uh someth like something on the back would hold {disfmarker} like you wouldn't be able to press the buttons, but {disfmarker}
  User Interface: Oh.
  Project Manager: Like it {gap}
  User Interface: Oh okay.
  Project Manager: or something like a flip telephone, something like that maybe. {vocalsound}
  User Interface: Yeah. Okay.
  Marketing: That would be cool.
  Project Manager: F flip it open and you've got all the buttons, or you flip it closed and you've just got the basic buttons on the outside maybe.
  Marketing: I was thinking that like a flip.
  User Interface: Mm-hmm.
  Project Manager: Um, oh we've got five minutes left.
  Industrial Designer: Start breaking up.
  Project Manager: But {disfmarker} okay.
  Marketing: Okay. Um.
  Project Manager: Well we've got a k we've got a few ideas there.
  User Interface: Yeah, we should uh {disfmarker}
  Marketing: {gap}.
  User Interface: I guess by the end of this meeting we should have at least a a rough conception {disfmarker} you know {gap} stage one was technical functions design, what effect the apparatus should have. Okay. Um so I mean we still have time in our next meeting to come up with the actual concept for the user interface, but the the functions that we're sure that we want are that it can control the T_V_, but also devices connected to the to the T_V_, I mean, be able to operate
  Project Manager: Yeah.
  User Interface: D_V_D_ players, things like that.
  Project Manager: I have got {disfmarker} I think we should also have a back-up plan of {disfmarker} I {disfmarker}'cause I I I just think that it might be expensive to make something that {disfmarker} I mean we don't, we haven't been told it has to be something that will control everything. We should have a back-up plan of just a really good television remote control, that just {disfmarker} that is just for a T_V_, but it's just a really good, nice one.
  User Interface: Yeah.
  Industrial Designer: Yeah.
  User Interface: Okay. Right.
  Project Manager: What do you reckon? See'cause, {gap} I'm just thinking {disfmarker} bearing in mind th we've gotta {disfmarker} we have to have something that's cheap to make.
  User Interface: Yeah, I mean {gap}. Yeah, that's true, maybe we should just concentrate on having a a good T_V_ remote, and have it be um
  Project Manager: {vocalsound} I think we'll be able to come up with ideas and stuff a lot quicker.
  User Interface: have it be like ergonomic so it's comfortable to use,
  Project Manager: Yeah.
  User Interface: uh simple to use, and looks decent and {disfmarker}
  Project Manager: May w you know, maybe even {disfmarker}
  Marketing: But what'll make it what'll make it interesting for people to buy though?
  Project Manager: Or maybe even so something that's for disabled people
  Marketing: I mean if it's if it's just like {disfmarker}
  Project Manager: or so people that uh b don't see very well or {disfmarker} big buttons for {disfmarker} touchy buttons for {disfmarker}
  User Interface: Sorta find a niche for our remote, like market it to a certain kind of p kind of people,
  Project Manager: Yeah.
  Industrial Designer: Yeah.
  Project Manager: Or just one that looks really fucking cool.
  User Interface: certain certain demographic {disfmarker}
  Industrial Designer: {vocalsound}
  User Interface: {vocalsound}
  Project Manager: {vocalsound}
  Marketing: Mm-hmm.
  Industrial Designer: {vocalsound} Could be really light or, I dunno, something special.
  User Interface: Yeah, no I think you're right. Yeah, rathe rather than focus on {disfmarker}
  Project Manager: Otherwise we'll be we'll be here all day talking about {gap} do this let's do that n I think we sh I think we should {disfmarker}
  User Interface: Y {vocalsound} Yeah.
  Industrial Designer: Yeah,'cause at the end of the day if it says just T_V_ remote, doesn't say com combination with all all the r {vocalsound}
  User Interface: Yeah.
  Project Manager: Yeah. I mean obviously everyone {disfmarker} we're uh you know uh sounds like we're all a bit sort of gadget heads and we like things that do everything at once, but you know, that's {disfmarker}
  User Interface: {vocalsound} Remotes spinning out from other remotes and having little nested remotes inside. {vocalsound}
  Industrial Designer: {vocalsound}
  Marketing: {vocalsound}
  Project Manager: Yeah.
  Industrial Designer: {vocalsound}
  Marketing: Mm.
  Project Manager: Yeah, that's right. Yeah. I mean I'd like one that makes tea as well, but {vocalsound} that's not gonna happen.
  Industrial Designer: {vocalsound}
  Marketing: {vocalsound} I think a flip up thing,'cause you always have this problem of like if it's on this {disfmarker} well I did anyway, like we had five or six remotes and they would be lying on the c on the coach, and you'd come and sit down and {disfmarker} ooh, the telephone's {disfmarker} the television switched on or something. So maybe something that like does have a lid or closes, so you don't accidentally press a button or record button for something.
  Project Manager: Okay, like a lock f like a lock functs function on it like you have on your telephones, yeah.
  Marketing: Yeah. But make it like really snazzy and cool {gap} people will want it. So make it {disfmarker} Yeah.
  Project Manager: Yeah, it's gotta be sellable. Yeah.
  Marketing: Yeah.
  User Interface: Yeah, that's true what you were saying, I mean it doesn't have to have a flip function, it can just have a lock function, so that it's not uh not usable when you don't want it to be usable.
  Project Manager: Yeah.
  Marketing: Mm.
  Industrial Designer: Mm.
  Project Manager: {vocalsound}
  Marketing: Yeah.
  Project Manager: Okay.
  Marketing: And even for kids as well. It's um it's safer for them, I guess. Like they don't flick onto channels and all that sl flick onto. {vocalsound} {vocalsound}
  Project Manager: {vocalsound} No porn channel for children.
  Industrial Designer: {vocalsound}
  User Interface: {vocalsound}
  Industrial Designer: {vocalsound}
  Project Manager: Okay. Um alright,
  Industrial Designer: Okay.
  Marketing: {vocalsound}
  Project Manager: so we've got some ideas, we've got um {disfmarker}
  User Interface: I guess that's good good for now.
  Project Manager: Let's move on.
  Marketing: Mm.
  Project Manager: Oops, let's close that. Next meeting, uh okay.
  Marketing: W What does I_D_V_I_D_N_M_E_ stand for?
  Project Manager: Industrial Designer um which is {disfmarker}
  Marketing: Ah ri okay. {gap} these are requirement specification.
  Project Manager: Um.
  Industrial Designer: That's {disfmarker} Mm.
  Marketing: And I'm marketing.
  Project Manager: Yeah, there you go. {vocalsound} So {gap} {disfmarker} User Interface Designer, that's that's
  User Interface: That's me. Okay.
  Project Manager: that's you, so you gotta {gap} you go, you're you're gonna be the one that's working out what what buttons we need. Um.
  User Interface: Right. Right.
  Project Manager: Industrial Designer, you are the one {gap}, you know, you're gonna be working out kind of box it goes in, I guess so, um whether it's {gap} what goes into the box, somehow.
  Industrial Designer: Mm. Har how it works an
  Project Manager: And in marketing {disfmarker}
  Industrial Designer: Bu
  Marketing: {vocalsound} These are requirement specification.
  Project Manager: User requirements specifications.
  Marketing: So what the user requires
  Project Manager: Yeah, what {disfmarker}
  Industrial Designer: Do you think our two kind of overlap, because {disfmarker}
  Marketing: in a remote.
  Project Manager: Right, okay, yeah.
  User Interface: Yeah, it does seem like our our responsibilities have some overlap.
  Marketing: I guess that's what it says.
  Project Manager: You two {vocalsound} you two are gonna be just, I think, you just double up, you know, you {disfmarker} working together.
  Industrial Designer: Yeah.
  User Interface: Yeah.
  Project Manager: You're the one that's gotta go and find out {disfmarker} do th do the research, see what people want in a remote, what buttons are used more often, and s stuff like that.
  Marketing: Mm.
  Project Manager: {vocalsound} Oh, we've been warned to finish the meeting now. Okay. Okay everyone, well done.
  User Interface: {vocalsound}
  Project Manager: Good meeting.
  User Interface: Alright, see you in thirty minutes.
  Project Manager: {vocalsound} Yeah.
  Industrial Designer: {vocalsound}
  User Interface: {vocalsound}
  Marketing: So {vocalsound}, do we take these off?
  Industrial Designer: I don't {disfmarker}
output: Marketing proposed the design of a lid to avoid accidental pressing and touching. Project Manager proposed the design of a lock which could increase safety insurance for kids.