input: How did Marketing design the product evaluation?
  Project Manager: Okay, welcome to the detailed design meeting. Again, I'm gonna take minutes. Oh, we're gonna have a prototype presentation first.
  User Interface: {gap}
  Project Manager: Uh, who's gonna give the prototype presentation? You two guys? Okay. Go ahead.
  Industrial Designer: Yes. {vocalsound} {gap}
  User Interface: {gap}.
  Marketing: {vocalsound} {vocalsound} {gap}. {vocalsound}
  User Interface: {gap} coffee.
  Marketing: {vocalsound}
  Industrial Designer:'Kay, we've made a prototype. Um, we've got uh {vocalsound} uh our aspects from the last meeting. Uh, especially we looked at the form, material and the colour. Um, we've uh drawn here the p prototype. The logo is uh is uh {vocalsound} is pretty uh {vocalsound} obvious to see on the on the remote control,
  User Interface: {vocalsound} {vocalsound}
  Industrial Designer: but it is necessary when you want to build your uh company f to a level higher. Um, {vocalsound} our interface elements, there are shown in the in the drawing. Maybe you can uh point them uh {disfmarker} The functions.
  User Interface: Uh, well the uh {disfmarker} all the functions are discussed uh {disfmarker} I think the most of the functions are uh uh obvious. Uh, it's a little bit. Uh, power button. Uh then the the the nine uh channels.
  Project Manager: {vocalsound}
  User Interface: Uh the volume uh uh at the side, and the other side is the programmes. And then we had uh just uh two buttons, we place them in the middle, uh the menu, and for the teletext
  Project Manager: Oh no, the the the mute button misses now.
  User Interface: {vocalsound} {disfmarker} I thought that was th
  Marketing: Alright, I {disfmarker}
  Project Manager: Do y do you {disfmarker}
  User Interface: Oh, the mute button.
  Project Manager: did we want to have a m mute button?
  Industrial Designer: But uh that {disfmarker}
  Marketing: Yeah.
  Industrial Designer: It's uh here then, in the middle.
  User Interface: Yeah.
  Project Manager: Huh.
  Marketing: Alright, and uh you gotta point out which is the volume um uh button and which is the programme button.
  Industrial Designer: Yes, um
  User Interface: {vocalsound} Well, yeah mo uh mo
  Industrial Designer: we've disc
  User Interface: Yeah, well most of them are right-handed.
  Industrial Designer: Most of the users
  Marketing: Yeah, but you you gotta make it clear on the {disfmarker} on {disfmarker}
  User Interface: Yeah well, I don't have time in uh anymore on the {disfmarker}
  Industrial Designer: Yes, y there there will be a p a little a little P_ on that and a little uh {disfmarker} yeah.
  Marketing: Yeah, and a and a triangle on that.
  User Interface: Oh yeah, just progr programme above, I think.
  Marketing: Yes. Next to that I kinda miss a zero actually.
  User Interface: {vocalsound}
  Project Manager: {vocalsound} Wait, there's {disfmarker} was one thing I wanted to ask.
  Marketing: {vocalsound}
  Industrial Designer: {vocalsound}
  User Interface: {vocalsound}
  Marketing: {vocalsound}
  Industrial Designer: {vocalsound}
  Project Manager: Uh, there are different ways for remote controls to uh {vocalsound} do uh like
  Marketing: {vocalsound}
  Project Manager: uh d I call it teens and twenties. Uh, y th th th the two numbers.
  Industrial Designer: Yes.
  Marketing: All n no, that's um {vocalsound} kinda dependent on the television.
  User Interface: Yeah, true, yeah.
  Industrial Designer: It's a television. Yes.
  Project Manager: Yeah, but do we have {disfmarker} do we need extra buttons,
  User Interface: Uh {disfmarker}
  Project Manager: {vocalsound} for example some uh some have to {disfmarker}
  User Interface: Uh I think so.
  Marketing: I think {disfmarker}
  Industrial Designer: Yes, yes, you have you have a lot of standard buttons that has to be uh on it, uh th with the one and a double uh uh {disfmarker}
  Marketing: Yeah, I think you should add {disfmarker} {vocalsound}
  User Interface: Zero?
  Marketing: A cross, or whatever. Yeah, line.
  Project Manager: Yeah, but you don't you don't actually need them,
  User Interface: May maybe here?
  Industrial Designer: yes.
  Project Manager: becau b l a lot of remote controls work that y when y that you when you fir you push the one first, then you have a couple of seconds {disfmarker}
  User Interface: Yeah. And then a second.
  Marketing: No, that's dependent on the television.
  Project Manager: No, I don't think so.
  Industrial Designer: Yes, you have televisions, then you have to, you know, you have to uh press {disfmarker}
  Marketing: I do know so.
  User Interface: Is it depending on television?
  Project Manager: Nah, I don't think so really,
  Marketing: Yeah.
  Project Manager: because you have a {disfmarker} I know some remote controls that don't have these buttons, but you still can, know, obviously you can still select the twenty {disfmarker} uh a number in the twenty or in the ten.
  Industrial Designer: Yes, but but a lot {disfmarker} uh {disfmarker}
  Marketing: Yes, but uh uh no uh remote control nowadays are um {disfmarker} {vocalsound} they come with the television. Or actually, the other way around.
  Project Manager: No, I think {disfmarker} uh I really think it's n
  Marketing: But {disfmarker} {vocalsound}
  Project Manager: because you can {disfmarker} when when you put a button on it with like one and uh then a dash, it's the same thing as when you just push the one,
  Marketing: Yeah.
  Project Manager: because it i it first gives you the functionality of that that uh separate button you also had to uh apply.
  Industrial Designer: Yes, but
  Marketing: Yeah, well {disfmarker} but su {vocalsound} If {disfmarker}
  Industrial Designer: some televisions don't accept uh that that {disfmarker}
  Project Manager: Yeah, because that's i it's for television. It's exact the same thing.
  Industrial Designer: No, no, but s
  Marketing: No no no. So some television respond differently. Look, if uh i i
  Project Manager: No, listen listen. When you push the button, the remote control gives a signal. I in th in the first place it gives a signal which it would also send when you put a separate button on it.
  Marketing: Yes. Yes, that's true.
  Project Manager: The one with dash, that signal gi and when y whe when you don't push another button on the remote control within five seconds, then the remote control gives a signal for channel one.
  User Interface: Yeah. True.
  Marketing: No {disfmarker}
  Project Manager: I think it works that way, really.
  Marketing: No, it it it works uh if you haven't got uh a special button for it, uh if you push a one, then on your television there will appear a one and a a line, which is an empty space.
  Project Manager: {vocalsound} Yeah, but it's exact the same {gap} that w would appear when you put a separate button {disfmarker} push a separate button.
  Industrial Designer: Yes, but some some old televisions uh you have to uh click on uh a special button, uh then you go to a a next level, you can push two buttons.
  Project Manager: Yeah, but you don't underst uh you don't understand my point.
  Marketing: Yep. {vocalsound} True.
  Project Manager: I think it's exact the same thing when y
  Industrial Designer: You want {disfmarker} Yes, but some television don't support it.
  Project Manager: No, but then they would a would also support that button, because it's the same thing.
  User Interface: But the ex
  Project Manager: Listen, with {disfmarker} that that's that special but button {gap} you're talking about, eh? That's just a signal to recei ju they send a t signal to the v tv T_V_ that they have to put a one in {disfmarker} on your screen and a dash, which you can pu so you can uh still put another number on it. When you don't have that separate button, and you push y one, it's exactly the same thing. Do y you {disfmarker} the remote control gives that same signal as it would give when you only had {disfmarker}
  Industrial Designer: No,
  Marketing: No, s some some televisions need the input first uh and and you c
  Industrial Designer: a remote can {disfmarker}
  Project Manager: Yeah.
  Industrial Designer: Yes,
  Project Manager: But you give the input.
  Industrial Designer: so they need {disfmarker} no, they need {disfmarker}
  Project Manager: You push the one. That's the same thing as the button with the one and it {disfmarker}
  Marketing: No, that's not true.
  Project Manager: yes it it is.
  Marketing: It's simply not true. It's simply not true.
  Project Manager: Think about it.
  User Interface: Yeah.
  Industrial Designer: No,
  User Interface: You uh you can wai when you push the one you can show on the telly a one and just a dash, and then wait uh two uh seconds or something {disfmarker}
  Industrial Designer: but uh {disfmarker}
  Marketing: Uh {disfmarker}
  Project Manager: And it's the same thing what happens and a g remote control gives another signal after five seconds that is just one.
  Marketing: No, remote control doesn't give signal after five seconds. Remote control is a stupid thing. If you push a button, it sends it immediately to to the television.
  Project Manager: Yeah, that's true. Yeah, but I m uh but it's {disfmarker} I I know for sure that some televisions that w th th the remote control supplied, only ha has the c these buttons with a one and a dash and a two and a dash, but when you use a bu a n remote control that doesn't sport these buttons, it still works.
  Industrial Designer: Yeah, it {disfmarker}
  Project Manager: But okay, we we'll impl
  Marketing: No, definitely not. Definitely not.
  User Interface: We'll discuss them in the usability lab.
  Project Manager: No, we'll apply them then for now.
  User Interface: Uh eva evaluation.
  Marketing: {vocalsound}
  User Interface: I don't know uh I don't know if if it's it's necessary.
  Project Manager: Yeah, app just apply them next to the zero, the one and the two.
  User Interface: Yeah?
  Project Manager: Yeah, I think so. Yeah, for now, if we don't know for sure whether {disfmarker} {vocalsound}
  User Interface: {vocalsound} Okay.
  Industrial Designer: And the button for the SCART uh audio video uh external input.
  Marketing: Yes.
  User Interface: Ach.
  Project Manager: Yeah but {disfmarker}
  Marketing: Uh, you can access that uh via zero, and then minus, I guess.
  Project Manager: okay. {vocalsound} What I said about uh the remote control sending another signal, that that might not be true,
  Marketing: Yeah.
  User Interface: Yeah.
  Project Manager: but I still think i it it {disfmarker} all T_V_s in some ways support it, I don't know. I think it's more c is m maybe we don't {disfmarker} uh we both don't really understand how it i how it really works,
  Industrial Designer: No, no.
  Project Manager: but I think there's more to in than wha than what you just said.
  Industrial Designer: Uh, remote control sends one signal at one button uh press.
  Project Manager: I do think that uh m T_V_s support mur multiple kind of remote controls. M
  Industrial Designer: Uh, some {disfmarker} N some televisions when when you want to go further than uh ten {disfmarker}
  Project Manager: Th won't work wi with uh {disfmarker}
  Industrial Designer: No, you have to you have to uh give the television uh two or more signals.
  Project Manager: to have that special button.
  Industrial Designer: When you uh press one button, you give one signal. And the older televisions need more signals to go a level higher. But {disfmarker}
  Project Manager: Okay, well we'll see.
  Marketing: Yep.
  Industrial Designer: When you make the technology that that it will uh give more signals, it could work, but {disfmarker} Just a basic idea of of of the most uh {disfmarker} most y most common uh and simple uh operations on the remote.
  Marketing: Okay. I kinda miss the docking station.
  User Interface: Yeah. {vocalsound}
  Industrial Designer: Yes. It's here on the {disfmarker} {vocalsound}
  User Interface: {vocalsound}
  Marketing: {vocalsound}
  User Interface: {vocalsound} Well it {disfmarker}
  Industrial Designer: {vocalsound}
  User Interface: yeah, uh there's nothing {disfmarker} I think it's pretty basic,
  Industrial Designer: We came uh {disfmarker}
  User Interface: the the {disfmarker} there's no fu
  Industrial Designer: Yes.
  User Interface: there's one there's one button,
  Marketing: No nothing really trendy about it.
  User Interface: that's wha there's there's there's one function and that's n the one button when you want to find it.
  Industrial Designer: But maybe we can maybe we can make the docking station uh uh a bit standard for for uh the other products we sell,
  Marketing: The button.
  Industrial Designer: because Real {vocalsound} Real Reaction sells more products than only remote controls. So maybe we can uh use the docking station, for example, uh M_P_ three players or or uh
  Marketing: Yep.
  Industrial Designer: uh hearing devices.
  Marketing: I think that's very difficult, because of different shapes of uh uh devices.
  Industrial Designer: Yes, but when you put that same volt voltages on it, you can put uh {disfmarker} when the when the when uh o the the the lowest part of it, when it's o the same as the other products, you can put it all on the same uh {disfmarker}
  Marketing: {vocalsound} Yeah, of course. Mm-hmm. Well it it got it {disfmarker} it has got to fit into the shape, of course.
  Industrial Designer: Yes, but we can make {disfmarker}
  Marketing: The technology and the voltage can be the same. That's uh that's true. But uh i if you all make the m having a bottom like this, then they all fit.
  Industrial Designer: No, we can make uh make the most lowest part all the same.
  Marketing: Yeah, that's true, but uh {disfmarker}
  Industrial Designer: When when the the recharger has a has a bit what points out, we can place all on top of it. Just have to be big enough for the biggest {disfmarker}
  Marketing: Yes, but uh I I g Shouldn't it fall then? It {disfmarker} isn't going to fall down? {vocalsound} That's a bit uh {disfmarker}
  Industrial Designer: No, when you make it large enough no it it will not.
  Marketing: yeah, I think {disfmarker}
  Industrial Designer: But then it's a little bit {disfmarker}
  Marketing: No, but if if {disfmarker} like this, I'll I'll point it out, if you got uh a a a base a base like this,
  Industrial Designer: But it's just an idea.
  Marketing: I won't draw it really. If you got a base which is uh as big as this {disfmarker}
  Industrial Designer: But it's flat it's flat as as this, so we can p make all the products as flat as this.
  User Interface: You can. But i i i it's backwards.
  Marketing: Yeah sure, but if you got if you got a tiny player, it can {disfmarker} {vocalsound}
  Industrial Designer: Yes, but when you make uh uh a bit of big {gap} {disfmarker}
  User Interface: But it's it's backwards. It's leaning. It's leaning backwards, I think, in the in the docking station.
  Marketing: Yeah. Uh, wha what you could do if you uh {disfmarker} from the bottom {disfmarker}
  User Interface: That's text. {vocalsound}
  Marketing: oh, right, help.
  Project Manager: But {disfmarker}
  User Interface: {vocalsound}
  Marketing: Uh, you could make like a hole in it, you know, of uh {disfmarker} in in the {disfmarker}
  Industrial Designer: Yes, little holer {disfmarker} littler {disfmarker} Uh, little products go deeper in it.
  Marketing: Yeah. That i that is possible, yep.
  Project Manager: Well let's ha let's talk about the docking station later, because uh maybe we have we have to uh consider the docking station anyway, because we have some uh cost issues {vocalsound} still to come.
  Marketing: Yeah, sure, you're right.
  Industrial Designer: Yes. And uh uh
  Marketing: Oh.
  Project Manager: But we have to look n I don't know.
  Industrial Designer: the f the look and feel would be great on this uh remote control, because uh you always uh will uh pick up the remote control in the in the smallest uh area.
  Marketing: I don't like the colours. Mm-hmm.
  Project Manager: Yeah.
  Industrial Designer: Then your uh left thumb of uh {disfmarker} your right thumb is uh near the programme uh button, which is the most common used uh function, and all the other buttons are available for your uh thumb.
  Project Manager: Okay.
  Industrial Designer: So it's it's it's really good design.
  Marketing: Yeah. Alright.
  Project Manager: Yes. That's it?
  Industrial Designer: Yes, uh on the side uh there will be a strip of rubber, and in the middle uh there is uh a hard uh a hard material, a bit hard plastic with a light uh behind it.
  Marketing: The light. Okay. And other lights?
  Project Manager: I think added lights are gonna be a problem too.
  Industrial Designer: Yes, we can make also n neon lights on it, or or the buttons that can make uh light on it.
  Marketing: No, o on the on the front. Yeah, okay. Maybe the uh the logo.
  Industrial Designer: Yes.
  User Interface: {gap} lights?
  Industrial Designer: But, it will also uh uh use batteries,
  Marketing: Yeah, why not?
  Industrial Designer: and do we want to {disfmarker}
  Marketing: Of course.
  Project Manager: Okay. For now, uh this is uh is good enough.
  User Interface: Mm.
  Project Manager: Yeah, what was uh on the {disfmarker}
  Marketing: Okay.
  Industrial Designer: The {disfmarker} all the aspects of the interface buttons were uh {disfmarker}
  Project Manager: Okay, but in the {disfmarker} oh yeah, the colour, because we're gonna use uh one colour for the the plastic enclosure and one colour for the rubber, isn't it? Then we're gonna do the buttons in the i are we're gonna have rubber buttons.
  Industrial Designer: Yes.
  Project Manager: And they're be a {disfmarker} {gap} they'll be in the same colour as the rubber on the side.
  User Interface: Yeah.
  Industrial Designer: Yes.
  Marketing: Uh, in the same colour as the side.
  User Interface: Yeah. Yeah. Yeah.
  Marketing: Yeah, I think I think that'll be good.
  Project Manager: Okay. And I think we should use a a darker colour for the um plastic, and maybe some more m brighter and flashy stuff {disfmarker}
  Industrial Designer: Yes, maybe we can use on the on the lights on the side we can use uh uh multiple uh lights,
  Marketing: Yes.
  Industrial Designer: so it will uh {disfmarker}
  Project Manager: Yeah, we'll talk about the lights later.'Cause I also don yeah,
  Industrial Designer: Yes.
  Marketing: Yep.
  Project Manager: it's depends on the costs and such. But uh, and we have to agree uh upon the exact colours,
  Marketing: Yeah.
  Project Manager: but may I dunno if that's important, but we'll talk about that later. Okay, for now this is this is okay.
  Marketing: We will.
  Project Manager: Um, the next p y you gonna give a presentation too? Uh, I have to see the agenda.
  Industrial Designer: No.
  Marketing: Well, uh yeah, I I'm gonna do something right there, yeah.
  Industrial Designer: {gap}
  User Interface: {vocalsound}
  Project Manager: Detail design.
  Marketing: We gotta do that on the right {vocalsound} {disfmarker} the most {disfmarker} right-most screen, because the leftmost {disfmarker}
  Project Manager: Evaluation criteria.
  Marketing: Yep, that's me.
  Project Manager: Okay.
  User Interface: Okay.
  Marketing: Alright. I will be needing that image, so leave it please. Um {disfmarker} Go away. Right, we're gonna evaluate that design according to a few points. {vocalsound} Um, we g the four of us are going to do that um together.
  Project Manager: {vocalsound}
  Marketing: I wanna have a colour over here, come on. Right, the remote {vocalsound} is not ugly, a bit weird sentence, but the positive things has to be on the left, so I {vocalsound} said not ugly instead of ugly.
  User Interface: {vocalsound}
  Marketing: Uh, what would you say, we we gotta give points to uh to all of these to evaluate uh that design, and please forget the drawing skills of these guys.
  User Interface: {vocalsound}
  Project Manager: Okay.
  Industrial Designer: {vocalsound}
  Marketing: {vocalsound} The remote control is not ugly. How do you feel?
  Project Manager: Yeah, I think four maybe would be appropriate, because it's {disfmarker} Yeah, maybe it really depends on taste. Uh, I mean it's kind of {gap}, our design. It's {disfmarker}
  Marketing: Yes.
  Project Manager: so if maybe a lot of people find it really ugly, you know, o other people find it really cool.
  Industrial Designer: Yeah.
  Marketing: Background colour.
  Project Manager: I don't know or uh I don't know how you {disfmarker} Casting. Yeah.
  Industrial Designer: I think I think the the fronts will give it a more uh uh uh less uglier uh side, because you can uh make it in your own {disfmarker}
  Marketing: How do you guys feel? The different designs.
  Industrial Designer: yes, you can make it in your own uh {disfmarker}
  Marketing: Yes.
  User Interface: Yeah.
  Industrial Designer: more to your own personality or or house style.
  Marketing: Okay.
  Project Manager: Yeah, but we d we didn't {disfmarker} we're we're not planning to use fronts, I believe.
  Marketing: No, not not fronts, but different designs.
  Project Manager: With a colour a co a colours. Oh, okay.
  User Interface: No, not fronts. Different designs. Different colours maybe, yeah.
  Industrial Designer: Yes.
  Marketing: And that's still uh uh, yeah, is is uh is a little personal touch, I guess.
  Project Manager: Okay, but {disfmarker} Oh, maybe we should do three or something that w you know, our {disfmarker}
  Marketing: What? Yeah, wha wha what would you uh guys uh think? Personally.
  Project Manager: Yeah.
  Industrial Designer: Or forty. {vocalsound}
  User Interface: We can make it a one.
  Marketing: Personally. Yes, but what is it?
  Industrial Designer: I think two or three.
  User Interface: Mm yeah.
  Marketing: {vocalsound} Guido?
  User Interface: I agree.
  Marketing: Two or three.
  User Interface: Um, I uh I go for the positive. So I go for two.
  Marketing: I was {disfmarker} I was thinking about three, so I guess
  Project Manager: Uh, I was thinking about four, so I think three is uh {disfmarker}
  User Interface: Okay, three.
  Marketing: three is uh a bit uh {disfmarker} oh, what am I doing? I'll mark it. The remote control's uh uh that n makes uh zapping easy.
  User Interface: Yeah.
  Project Manager: Yeah well, let that {disfmarker} let's make that a one. {vocalsound}
  Industrial Designer: Yes.
  User Interface: Two. One. One.
  Marketing: Yeah?
  Industrial Designer: Yes.
  Marketing: Antek, you agree?
  User Interface: Okay yeah, I'll I'll agree.
  Industrial Designer: Yes.
  Project Manager: That's one thing for sure.
  Marketing: Yeah. You're not Antek.
  User Interface: I'm the I'm the usability, so {disfmarker} {vocalsound}
  Marketing: I totally agree. The remote control the remote control's relevant buttons are prominently visible.
  Industrial Designer: Yes.
  User Interface: Yeah.
  Project Manager: Yeah, two or a one, I guess.
  User Interface: The {disfmarker}
  Project Manager: It's something we really put work into.
  Marketing: Yeah, I {disfmarker} yeah.
  Industrial Designer: It's all about the buttons.
  Marketing: I would say a one because uh every button is uh uh relevant. {vocalsound} And our {disfmarker} oh yeah, it's a b yeah. Yeah? Alright. That's a one? You agree?
  Project Manager: Yeah.
  Marketing: The remote control hasn't got too much redundant or unneeded buttons. I think we totally succeeded there.
  Project Manager: But {disfmarker}
  User Interface: Well {disfmarker}
  Project Manager: Well maybe a two, because of the menu button or something.
  Marketing: Oh {disfmarker}
  User Interface: Yeah, well menu {disfmarker} Yeah, maybe.
  Marketing: Yeah, that's true. That's true.
  Project Manager: And telete
  Industrial Designer: Also, the the the buttons of the one, the two, the the digits,
  Project Manager: Yeah, we don't know if the {disfmarker} uh they're necessary.
  Industrial Designer: o they're used uh uh {disfmarker}
  Marketing: {gap} the the {disfmarker} yeah, m well, you d you've got a point.
  Project Manager: I think a two.
  User Interface: Yeah, true. Yeah, I agree.
  Industrial Designer: Can {disfmarker} yes, three, two.
  Project Manager: Came a long way, but not {disfmarker} we didn't not uh {disfmarker}
  Marketing: Two or three?
  User Interface: Mm two.
  Industrial Designer: But you can't make a remote control without them,
  Marketing: Two? Antek.
  User Interface: Because we got {disfmarker}
  Industrial Designer: because {disfmarker}
  Marketing: Nay that that that's true, that's true. They're definitely needed.
  Project Manager: No, w w it can also always be more simplistic, but two is {disfmarker}
  Marketing: So {disfmarker} we put it on a two?
  Project Manager: yeah.
  Industrial Designer: Yes.
  Marketing: The remote control has got a really trendy look.
  User Interface: {vocalsound}
  Industrial Designer: Yes. A one.
  Project Manager: Yeah, uh a t I think a two.
  Marketing: Maarten.
  User Interface: Well.
  Industrial Designer: {vocalsound}
  Project Manager: Yeah yeah, y i it's hard to say from this picture.
  Marketing: Yeah.
  Industrial Designer: We {disfmarker} we've tried to make it uh the the best trendy look uh ever.
  User Interface: Yeah.
  Marketing: Ever, yeah.
  Industrial Designer: {vocalsound}
  Marketing: Guido.
  Project Manager: But I do think it's more {disfmarker}
  User Interface: Uh, I will I will make it a three, because uh {disfmarker} yeah. I I th
  Project Manager: But I do think that it's more trendy than beautiful.
  Industrial Designer: Yes.
  Marketing: Yeah, uh I agree. I agree.
  Project Manager: {vocalsound} So so I think maybe it has to score higher uh on this than on the {disfmarker}
  User Interface: Yeah. True, yeah.
  Marketing: I was planning to give it a two, uh where I give the not ugly uh {disfmarker}
  Project Manager: A th a three.
  Marketing: oh, yeah, that's true. You agree on the two?
  User Interface: Yeah.
  Project Manager: I i uh when you compare to the {disfmarker}
  Industrial Designer: Yes.
  Marketing: Great. Remote control hasn't got too much redundant or unneeded buttons.
  Project Manager: Uh uh what's the difference with {disfmarker} {vocalsound}
  User Interface: {vocalsound}
  Marketing: Uh, I copied that one. Well, uh forget that.
  Project Manager: Okay.
  Marketing: Um {disfmarker} Go away. Remote control has got innovative technology implanted.
  User Interface: No. We're not {disfmarker}
  Project Manager: No.
  Industrial Designer: No.
  User Interface: well, maybe the the the {disfmarker} on the side.
  Industrial Designer: No, not L_C_D_, so.
  Project Manager: Yeah, but we uh {disfmarker} {gap} you mean the rubber stuff?
  Marketing: Yeah, and the light.
  Project Manager: Yeah, but we have t we have to talk about the lights uh.
  User Interface: And the light maybe.
  Industrial Designer: But that that's not innovative.
  User Interface: But {disfmarker}
  Project Manager: And I don't u also it's also really not innovative,
  Industrial Designer: Lights lights are {disfmarker}
  Marketing: Well, I g
  Project Manager: it's more {disfmarker}
  Marketing: It's not {disfmarker} seven?
  Project Manager: No, six. Or seven maybe, {vocalsound} yeah.
  User Interface: Well, six. No, six.
  Project Manager: Or six.
  Industrial Designer: Six.
  Marketing: Why uh why not a seven?
  User Interface: Six.
  Project Manager: Yeah, mine is seven.
  Industrial Designer: Because we've tried to make it a little bit innovative,
  User Interface: Yeah.
  Industrial Designer: but it but it {disfmarker}
  Project Manager: Uh it's uh depends on the on the maybe {disfmarker}
  Marketing: How?
  Industrial Designer: With the lights it {disfmarker} it's it's kind of future {disfmarker}
  User Interface: {gap} {disfmarker}
  Project Manager: No, I think I think actually it's a seven maybe, but there's nothing innovative about it.
  Marketing: Yeah, you think the lights are innovative? Well, it's n true. Uh, I agree,
  Industrial Designer: But still you can retrieve it when it's when it's gone, with the {disfmarker} with {disfmarker}
  Marketing: m but {disfmarker}
  User Interface: Innovative in generally or just f original for {disfmarker}
  Marketing: I'll {disfmarker} Yeah, you you didn't draw the docking station. {vocalsound}
  Industrial Designer: Yes. {vocalsound} The docking station is a is a little bit innovative.
  Project Manager: N no no,
  Marketing: Yeah, it it's {disfmarker} I think I think with its {disfmarker}
  Project Manager: t {gap}.
  User Interface: A docking station is innova
  Project Manager: Yeah, I mean the dock station, but but uh, I think the the docking station, {vocalsound} it's gonna be a {gap} kind of a problem.
  User Interface: {vocalsound}
  Industrial Designer: It's a part of the remote.
  Marketing: I think more m
  User Interface: Okay. {vocalsound} {vocalsound}
  Industrial Designer: {vocalsound} And with the speaker on the {disfmarker} there's also a speaker.
  Project Manager: But {disfmarker}
  Marketing: Uh that {disfmarker} that's n
  Project Manager: Well, let's leave it open for uh for us later to see what, because we have to reevaluate anyway. Well I i {gap} yeah.
  Industrial Designer: Okay.
  Project Manager: No?
  Marketing: No uh, well, the agenda says evaluate now, so I think we {disfmarker}
  Project Manager: Okay, for now it's a six or a seven uh, sev
  Marketing: It's it's a six.
  Project Manager: six maybe,
  User Interface: Six.
  Project Manager: because {disfmarker}
  Industrial Designer: But the retrieval or the {disfmarker}
  Marketing: That m f
  Project Manager: Yeah, but I don't I don't know if it's very {vocalsound} inno yeah.
  Marketing: Yeah, for the retrieval function. Yeah. I think that's very innovative for a remote control.
  Project Manager: Yeah, v
  Industrial Designer: Yes, {gap} how would you innovate a remote control more?
  Project Manager: Yeah, more through uh like function T_V_ functionalities and {disfmarker}
  Industrial Designer: To put it on your head.
  Project Manager: no no, you know what I mean.
  Industrial Designer: {vocalsound}
  Marketing: {vocalsound}
  Project Manager: You have {disfmarker} {gap} must be innovative technology for remote controls, but more in how you control stuff, not in how you find your {disfmarker}
  Marketing: {vocalsound} Yeah sure, but {disfmarker}
  Project Manager: yeah. Yeah, it's {disfmarker}
  Marketing: But I d I definitely don't think it's a five,
  Project Manager: that's that's {disfmarker} think about it la later on
  Marketing: but {disfmarker}
  Project Manager: and uh {disfmarker}
  Marketing: Remote control is easy to use.
  Project Manager: Yeah, as a a one or a two ma uh at least.
  Industrial Designer: {vocalsound} Yes.
  User Interface: Yeah, a two.
  Industrial Designer: Yes.
  Marketing: I think a two.
  Project Manager: Yeah, it's good.
  Marketing: Yeah?
  User Interface: More two.
  Marketing: Come on. The remote control hasn't got uh {disfmarker} {gap}.
  Project Manager: No, I would have seen {vocalsound} that one before. Oh, you skipped one uh {disfmarker}
  Industrial Designer: {vocalsound}
  Marketing: I've just filled {disfmarker} uh
  Project Manager: Uh, here.
  Marketing: Go away.
  Industrial Designer: You like the buttons. {vocalsound}
  Marketing: I found twelve questions so much, but it still is ten.
  Project Manager: Remote control will be bought by {disfmarker}
  Marketing: It will be bought by people under the age of forty.
  Project Manager: Yeah. Definitely.
  User Interface: Yes.
  Industrial Designer: Yes.
  Project Manager: Well {disfmarker}
  Industrial Designer: In in {disfmarker} and comparing with uh people of th of the age above?
  Marketing: No no no. No, just if they if they buy it.
  Project Manager: Uh, just in general. Yeah, a two.
  Industrial Designer: We don't know. But {disfmarker}
  Project Manager: Yeah, but I think I think two.
  Marketing: Yeah, what do you think?
  User Interface: Yeah, I think two, yeah. I agree. Two.
  Marketing: Antek?
  Industrial Designer: Yes, two, but only in c when you compare it with with elderly.
  Project Manager: Uh, that is not the question. It's just w it will be bought by people under forty.
  Marketing: No, that's no comparison.
  Project Manager: Yeah, you can {disfmarker} yeah, you can be very picky about it.
  Marketing: And I don't mean two people.
  Industrial Designer: This is just guessing.
  Project Manager: Ah yeah, just make it {disfmarker} we'll make it a two.
  Industrial Designer: Make it a two.
  Marketing: W w
  Industrial Designer: When it succeeds, uh it can get a two, mu
  Marketing: Right, the rem The remote control has recognisable corporate image, colour, logo or slogan.
  Project Manager: Oh no. Yeah. Yeah, you have make an
  User Interface: We don't have the slogan though.
  Project Manager: {disfmarker} slogan is quite obvious {gap}.
  Marketing: Oh, the slogan.
  Project Manager: Oh the {disfmarker} oh sorry, no, not not the slogan.
  Marketing: Can we see the slogan?
  Project Manager: Yeah, you can put that on the side if {vocalsound} if we would like to.
  User Interface: The logo.
  Industrial Designer: A logo.
  User Interface: Underneath it or something.
  Industrial Designer: Yes, uh encrypted uh with {disfmarker} {vocalsound}
  Project Manager: Yeah, and I will I th still think it's gonna be a two or a three.
  Marketing: Are we gonna do that?
  User Interface: {vocalsound} A three. Three.
  Project Manager: Maybe a three this time.
  User Interface: Yeah, a three.
  Industrial Designer: Yes.
  Marketing: Three? I agree. Because of the slogan {gap} {disfmarker}
  Project Manager: And uh {disfmarker}
  Marketing: Remote control's got a basic design intended uh for novice users.
  Project Manager: Uh, it's a one or a two.
  User Interface: Yeah, two.
  Industrial Designer: Yes.
  Project Manager: Yeah, make it a two.
  User Interface: Two.
  Marketing: Two? Two. Alright. We gotta add up the scores now to see our total average. Four, five, seven, nine. Forget that. Fifteen, seventeen, twenty one, twenty four, twenty six. Twenty six. It's a two point six.
  Project Manager: It's not that bad.
  Marketing: Alright, we {disfmarker}
  Project Manager: Yeah, and that's mostly the inno
  Marketing: yeah.
  Project Manager: when we uh score higher on innovative technology, we would score two,
  Marketing: Yeah. True.
  Project Manager: which is uh quite a great score. Okay. Uh, this is {disfmarker} was uh the evaluation?
  Marketing: {vocalsound} This was my evaluation. So {disfmarker}
  Project Manager: Because I I still think that the most important part of this meeting still has {disfmarker}
  Marketing: We did a pretty nice job until now.
  Project Manager: Yeah.
  Marketing: Um, is this your {disfmarker}
  Industrial Designer: Is there something after this uh meeting? Or {disfmarker}
  Marketing: Whatever. Well, I think we gotta fill out another questionnaire.
  User Interface: No. Okay, yeah.
  Industrial Designer: Okay.
  Marketing: {vocalsound}
  Project Manager: Still opened or uh {disfmarker} Yeah.
  Marketing: Yeah.
  Project Manager: Okay, finance. Because um
  User Interface: {vocalsound} Shoot.
  Project Manager: I received uh a spreadsheet.
  Marketing: A five. A five.
  Project Manager: Yeah, but I uh actually don't need this presentation, I guess. Oh.
  Marketing: Doesn't matter.
  Project Manager: I'm gonna open the spreadsheet and we're gonna work this out together, because I didn't really fin uh I have a {gap}.
  User Interface: {gap}
  Project Manager: Didn't really finish it. Well, we uh {disfmarker} We'll see. We'll stumble upon some problems.
  Marketing: We probably will.
  Project Manager: {gap} I probably have already opened it here. {gap} try it again. First of all, the mm all the docking station and costs and such are not included in this list. But let's let's st start with beginning. We include one battery. I i uh I'll explain its {disfmarker} Uh, the the components are listed over here. Uh, price is given. We um {disfmarker} yeah,
  Marketing: The amount, yeah.
  Project Manager: we we uh indicate the amount of components of the specif specific component, how much we need of them. And then uh, we'll uh calcula Don't watch the number yet. I don't know if it's filled in properly. Okay, we need one battery. One battery. I think one battery is enough.
  Industrial Designer: Yes.
  Project Manager: We don't need kinetic, solar cells, hand dynamo. A s okay, this this is a p first problem. Uh, I think we should know how many simple chips, regular chips {disfmarker}
  Industrial Designer: Uh it's it's one one chip, but but you have to choose one from it.
  Project Manager: Okay. But {gap} {disfmarker}
  Industrial Designer: The simple chip is e enough I I think, but with the lights with the lights and the retrieval, it can be uh {disfmarker}
  Marketing: I don't know {disfmarker}
  Project Manager: Where did we find this information? Was it {disfmarker}
  Marketing: I haven't got an idea on on which we need to use, really.
  Project Manager: I think it was uh your job in the first uh meet Uh, f your first presentation to make this clear, but then you had some t time problems.
  User Interface: No.
  Industrial Designer: No, uh I {disfmarker} Yes, my my my uh {disfmarker}
  Marketing: Yeah.
  Industrial Designer: The the email I got said uh simple chip, but when we put in the speaker and the retriever uh device, it will uh cost a a bit more, like I think the advanced chip {disfmarker} maybe.
  Marketing: Yeah. And how do you know? I mean, you got that email. Did it point out what to use them for?
  Industrial Designer: Bec No, the {disfmarker} they didn't know about a retriever or a speaker uh in it.
  Project Manager: Maybe you can uh look it up right now. Okay, but {disfmarker} okay. When we don't {disfmarker} when we leave the uh retriever and such aside, what {gap} {disfmarker}
  Industrial Designer: Then it's a simple chip.
  Project Manager: then it would be a simple chip. And with the retriever, it would be an advanced chip.
  Industrial Designer: Yes, I I I s I {disfmarker}
  Marketing: Alright, well, point out the advanced chip for now, I guess.
  Project Manager: Okay.
  Industrial Designer: That will be enough for future uh recommendations.
  Project Manager: Yeah, but it will it will it will be {disfmarker} cause a lot of problems. {vocalsound} The sample sensor {disfmarker} sample speaker. What is it m is that the speaker we were t I don't know what it is.
  Industrial Designer: I don't know it uh either.
  Marketing: I don't know.
  Project Manager: Okay, we went for the double-curved case
  Industrial Designer: Yes.
  Project Manager: made out of plastic and rubber. And with a special colour. I guess that's what we were {disfmarker}
  User Interface: Well, special colour. {gap}.
  Project Manager: Yeah, I don't know about the special colour, but I think w uh {disfmarker}
  Industrial Designer: Otherwise, you get uh a standard uh plastic colour.
  User Interface: I don't {disfmarker}
  Marketing: I don't know if it's very special.
  Project Manager: Yeah, I think we uh we have special colours.
  User Interface: Mm okay.
  Industrial Designer: Standard rubber.
  Marketing: Alright, that's okay.
  Project Manager: Okay, then the push-button, I was just counting them.
  Industrial Designer: St {vocalsound}
  Project Manager: Uh, I think you have to indicate the amount of push-buttons we want to use, isn't it?
  User Interface: Whoa, it's a little {disfmarker}
  Project Manager: Well that's bit of a problem,
  Industrial Designer: Yes.
  Project Manager: because I re but I really don't understand that, because I can imagine a remote control with far more push-buttons, and it wouldn't be possible according to this uh sheet.
  User Interface: {vocalsound} That's huge. No. We have {vocalsound} the simplest buttons.
  Marketing: No.
  Project Manager: Yeah.
  Industrial Designer: No, it's only uh when you use push-buttons, it will cost that much.
  Marketing: I don't think so, because it says amount.
  Industrial Designer: If you use a scroll-wheel {disfmarker}
  Project Manager: Ah. Yeah, it wouldn't {disfmarker}
  Marketing: The the the yellow row is the amount of {disfmarker}
  Project Manager: Fill in the number of components you plan to use in the {gap} and the total cost {disfmarker} I don't know. I
  Industrial Designer: Maybe it's the kind of push-buttons. You can have f four kind of push-buttons.
  User Interface: Uh, one til nine.
  Industrial Designer: Rubber.
  User Interface: Is that one or is that nine buttons?
  Industrial Designer: You can have uh {disfmarker}
  Project Manager: And I count them like this. One two three uh four five six seven eight nine ten eleven twelve and thirteen.
  User Interface: Yeah.
  Project Manager: Because {disfmarker} Oh, this is {disfmarker} oh, this is one, okay. Twelve, okay, then it would be eighteen, because uh, I uh rated them as uh um as uh uh uh separate buttons.
  Marketing: To n
  Industrial Designer: Different,
  Marketing: that's total of four buttons.
  Project Manager: Yes.
  Industrial Designer: yes.
  Project Manager: And plus these two, f uh plus the mute button, and it's will be uh eighteen.
  Marketing: I think that {disfmarker} Eighteen. One two three four five, si
  Industrial Designer: Why is that so uh expensive.
  Project Manager: Yeah, I don't understand. Y I do I don't get the point, because it's would be s relatively so expensive, just these m small buttons.
  User Interface: Is it cents, the the the fifty cents a button?
  Marketing: Fifty cents for one single stupid button.
  User Interface: No way.
  Industrial Designer: So, whe when you {disfmarker} so then it {disfmarker}
  Project Manager: Well, okay, well well let's make it just one.
  Industrial Designer: It's eighty percent of the price of the of the amount of {disfmarker}
  Project Manager: Here, now it's now it's already s
  Marketing: Yeah, exactly. Yeah.
  Project Manager: shall we just give our own interpretation to,
  User Interface: {vocalsound}
  Project Manager: because else we would really have a problem. It would be impossible to make it {disfmarker}
  Marketing: {vocalsound} I can't {disfmarker}
  User Interface: It's way {disfmarker}
  Marketing: I I I couldn't understand it if it was fifty cents per uh uh per button. Really.
  Industrial Designer: When you have the same amount of button, you have to put in wi in your carton. Board.
  Project Manager: And and less buttons than this isn't possible.
  Industrial Designer: And then throw it {disfmarker}
  Marketing: Yeah, yeah, {disfmarker} {vocalsound}
  Industrial Designer: {vocalsound}
  Project Manager: This is the most simple {disfmarker}
  User Interface: No, no no.
  Project Manager: yeah, it is possible, but I've never seen one before.
  Industrial Designer: But whe
  Project Manager: {vocalsound}
  Industrial Designer: I've seen one uh one remote control with only the pu yeah, only with uh page up, page down and volume,
  Project Manager: {vocalsound}
  Marketing: No, really.
  Project Manager: Yeah, without the numbers. That's possible. Yeah, we could skip the numbers.
  User Interface: Yeah, uh {disfmarker}
  Industrial Designer: but but {disfmarker}
  Marketing: Yeah, but I d I wouldn't want to own that. Really.
  User Interface: That's still four.
  Industrial Designer: Uh, it's it's still for little children. They can handle that remote control,
  Marketing: Yeah.
  Project Manager: Then uh, teletext would also be im impossible.
  Industrial Designer: but but it isn't fo Yes, it's for {disfmarker} it's li uh it's just for a little {disfmarker}
  User Interface: Yeah, that's no option, that's no option.
  Project Manager: Okay, we'll we'll just {disfmarker} okay. But then still, {vocalsound} when we {disfmarker} there's no room for a docking station or something. Tha w Le let's see th we have uh {disfmarker} oh yeah, button supplements. We'll give the buttons special colour. We'll give them a special form. Uh, I think we should mark the special form thing, because it {disfmarker} this will be some special forms incorporated in these big buttons, I guess.
  User Interface: {vocalsound} A special colour, why a special colour?
  Project Manager: Because the buttons will be uh d will be matching colour between the buttons and the rubber surroundings.
  User Interface: But wha what s what special?
  Project Manager: I think that's the {disfmarker} what they mean by a special colour.
  User Interface: Okay, yeah.
  Industrial Designer: Otherwise, it {disfmarker}
  User Interface: Uh, yeah.
  Industrial Designer: Otherwise it would be the {disfmarker}
  Marketing: I don't think the special form is really true.
  Project Manager: I think all the special colour things have to be marked over here, because that's what we were planning to do, making it {disfmarker}
  Industrial Designer: Special form also, it says.
  Project Manager: Yeah, special material r also,
  Marketing: Is it?
  Project Manager: because i has rubber. And the buttons have to be rubber.
  Industrial Designer: What is the normal material?
  User Interface: Plastic.
  Marketing: Yeah, I dunno.
  Industrial Designer: {vocalsound} Sh yeah.
  User Interface: Plastic, I think.
  Industrial Designer: Classic?
  User Interface: Plastic.
  Industrial Designer: Oh, plastic.
  Marketing: Plastic.
  Project Manager:'Kay, but the problem now is that {vocalsound} the {disfmarker} There's no such thing as a docking station in this list, but we can all imagine that it would be impossible to make a docking station for thirty cents.
  User Interface: Yeah. {vocalsound}
  Industrial Designer: {vocalsound} But we can uh sell the remote control and uh sell the docking station {disfmarker}
  Project Manager: Separately.
  User Interface: Se no no no.
  Industrial Designer: yes. And and {disfmarker} but we don't have to tell it, but what we can say of {disfmarker} can um almost make it impossible to buy a remote control without the docking station.
  Project Manager: {vocalsound} Yeah, yeah. Yeah, but I do like the idea, but we {disfmarker} yeah.
  Industrial Designer: {vocalsound}
  User Interface: {vocalsound}
  Project Manager: It uh {disfmarker} but it {disfmarker} then the docking station isn't relevant for this project anymore, but we can {disfmarker}
  Marketing: No.
  Industrial Designer: No, but you {disfmarker} otherwise you can't retrieve it.
  Project Manager: but then you still have to use {disfmarker} we have to find out what chip we u need.
  Marketing: Yeah, I really don't get it. I mean if it's a simple chip, then we suddenly got two Euros and thirty cents.
  Project Manager: I think we can agree on this. I I think the special colour thing has to be uh marked.'Cause I think we uh {disfmarker}
  Marketing: Yeah, yep.
  Project Manager: Yeah, I think that's what what what they uh mean {disfmarker}
  Industrial Designer: But for two Euros and thirty cents, we uh we don't get a docking station.
  Marketing: I think so, too. Oh, I don't know.
  Project Manager: But can we find out uh about uh this chips? Because when we don't need a d a docking station, then probably we also have only {disfmarker} we also need a simple chip.
  User Interface: And then we can get a docking station. {vocalsound}
  Project Manager: And maybe then we can do something extra. Oh, n uh oh, still {disfmarker}
  Industrial Designer: For {gap} {disfmarker} {vocalsound}
  Project Manager: oh, it's gonna get more expensive with {gap}. Two.
  User Interface: {vocalsound}
  Project Manager: Then we have some money left. We can put then {disfmarker}
  Industrial Designer: For two Euros.
  Project Manager: We can put a scroll-wheel on it or something.
  User Interface: {vocalsound}
  Industrial Designer: {vocalsound}
  Marketing: {vocalsound} Uh why?
  Project Manager: Yeah, well who knows. Or a little bit of tin titanium.
  Marketing: I mean i i if you {disfmarker} if it would cost two Euros, that had a total a total thing, it would be nice too, I mean uh we're not gonna add uh a trip to Hawaii to it.
  User Interface: But what what can we do {disfmarker}
  Project Manager: Yeah, or we can ki do the kinetic cells. That's also maybe an idea.
  User Interface: But uh what can we do with the simple chip and what's difference with a regular chip and a advanced chip?
  Project Manager: Yeah that's what then what he has to find out. Maybe you can uh find it in your email right now, then we know {disfmarker} then we exactly know what it will cost us.
  User Interface: If if i
  Project Manager: Maybe is that {disfmarker} that's nice to know.
  User Interface: Regular chip and {disfmarker} because we don't have uh special functions to use uh in advanced chip, for example.
  Project Manager: Yeah, bu bu but when we {disfmarker} yeah, but when we skip when we um {disfmarker} when we don't use the do we're not gonna make the docking station, then we still {disfmarker} yeah, we need something else maybe to make it kind of special,
  Marketing: I like the hand dynamo part.
  Project Manager: because that was our our special feature.
  Marketing: We can make a plain docking station for two Euros.
  User Interface: Yeah. We'll go back uh tomorrow. {vocalsound}
  Marketing: I mean {disfmarker}
  Project Manager: Yeah, okay, you can also do that, but maybe {disfmarker}
  Marketing: Wi wi without recharge {disfmarker}
  Project Manager: It still is a special remote control cons uh you know, wi its form is special and material.
  Marketing: Yeah, but but we can make a docking station for two Euros uh if you don't put the recharge function in it. I mean, it has a shape.
  Project Manager: Yeah, but for two Euros, then we have still {disfmarker} maybe we have to use the advanced chip,
  Marketing: Of course it has a shape, but i i
  Project Manager: then two Euros isn't even possible.
  Marketing: Why should that not be possible?
  Project Manager: Yeah, then {disfmarker} because then we'd {disfmarker} thirty cents left.
  Marketing: No, for for the uh for the docking station if you do if you choose the simple chip.
  Project Manager: Yeah, but {disfmarker} yeah, I don't know, because maybe d uh yeah, we have to find out with the simple chip.
  User Interface: That's the question. If we do i do we need an advanced chip, or is it okay f
  Project Manager: Yeah, and w and and we uh need f
  Marketing: Yes.
  Industrial Designer: It isn't in my information, so I don't know it uh either.
  Project Manager: and what is this? Sample sensor sample speaker.
  Industrial Designer: It isn't in my information, I uh I {disfmarker} I've got a schematic view of the remote control, but nothing about uh advanced chips or {disfmarker}
  Project Manager: {gap} {disfmarker} You can look at it for s presentation. S technical functions?
  User Interface: No.
  Industrial Designer: Uh I've got here in uh {disfmarker}
  User Interface: No no, they were uh mine, yeah.
  Project Manager: Oh.
  Industrial Designer: I will put a I will put a page on it. When my mouse works again.
  Project Manager: Oh, oh oh. Hey. Oh.
  Industrial Designer: My mouse is uh {disfmarker}
  Marketing: Dead.
  Industrial Designer: Yes.
  Marketing: Reanimate it.
  User Interface: Died.
  Industrial Designer: Oh. Ah, I've got it. I will put uh my email on the the network.
  Marketing: What the hell are these?
  Industrial Designer: It's on it.
  Marketing: Oh, whatever.
  User Interface: Yeah, it's open.
  Marketing: {vocalsound}
  Project Manager: Mm. I don't think here {disfmarker} it's in here already.
  User Interface: It's circuit board. It's only just basics for for {disfmarker}
  Project Manager: It's nothing about s yeah.
  User Interface: At the end circuit there is an infrared LED.
  Industrial Designer: Yes.
  Marketing: This isn't helpful.
  Project Manager: No. But i in the presentation of yours, there was also something about different components. Which one was it?
  User Interface: Components design.
  Project Manager: Functional requirements?
  Industrial Designer: Um {disfmarker}
  Marketing: No, that was my presentation.
  User Interface: Components design maybe. N on top.
  Industrial Designer: Yes, that was mine.
  Project Manager: Ah. Ah yes, it was the second one.
  Industrial Designer: But that was my second {disfmarker}
  Project Manager: Yeah, it was your second {disfmarker}
  Marketing: It's already open.
  Project Manager: your first presentation.
  Marketing: It's at the bottom.
  Project Manager: Sorry?
  User Interface: Working design.
  Marketing: It's uh at your task bar.
  User Interface: Yeah, but it's the the other one.
  Marketing: Oh.
  Industrial Designer: Mm {disfmarker}
  Project Manager: Uh, this is n this is not this n
  User Interface: Was it working design or components design?
  Marketing: Sorry.
  Project Manager: that's not the right one. I don't {disfmarker} oh.
  Marketing: Okay, sorry.
  Project Manager: No, this is the other one. Or maybe something is uh {disfmarker} maybe there's something abo in in these {disfmarker}
  User Interface: Chip set.
  Industrial Designer: But this is the same uh {disfmarker} This is o only the possibilities.
  Project Manager: Here.
  Industrial Designer: Yeah. We can use a simple, a regular, or advanced chip.
  Marketing: Yeah, nice. I it doesn't say anything.
  User Interface: The display requires an advanced chip.
  Project Manager: You know that a push-button requires a simple chip, but a scroll-wheel, it it me requires {disfmarker} {gap} {disfmarker}
  Industrial Designer: Ah, okay.
  Project Manager: Okay, so we only need a simple chip.
  User Interface: Requires.
  Industrial Designer: With the light.
  User Interface: Little lights. Yeah, but that that's just the same as the the LED.
  Project Manager: No no, that's just a simple chip. A scroll-wheel {disfmarker} {gap} {disfmarker}
  Marketing: That's not needed.
  Project Manager: it s uh only states that a scroll-wheel requires a regular chip, and that a display requires an advanced chip. So, we don't need any of them.
  Marketing: A display uh is, of course, uh for showing letters. For showing text.
  Industrial Designer: L_C_D_.
  User Interface: Yeah.
  Marketing: I don't think that uh just a l a little light {disfmarker}
  User Interface: No. I think uh the uh normal uh simple chip will be okay.
  Marketing: Yeah, I agree.
  Project Manager: And what's the sample sensor slash sample speaker?
  Industrial Designer: Maybe you can say against the remote uh page uh f uh page up, page down.
  User Interface: Yeah.
  Marketing: Yeah, I guess so too.
  User Interface: Yeah, true. Well, that's not too {disfmarker} what we want.
  Marketing: Next channel. No. Well, we might want it, but {disfmarker} {vocalsound}
  User Interface: {vocalsound}
  Project Manager: Okay.
  Industrial Designer: {vocalsound} All in twelve Euros.
  Project Manager: Back to the costs.
  Industrial Designer: Twelve Euros and fifty cents.
  Marketing: Yeah.
  Project Manager: So we're gonna use the simple chip.
  User Interface: So, simple chip is okay.
  Marketing: Great. Delete.
  Industrial Designer: And the lights. Where uh are the lights?
  Marketing: Yeah.
  User Interface: Yeah, lights, yeah, there's no
  Marketing: Well, there're three, I guess.
  User Interface: category. {vocalsound}
  Project Manager: Nah, there is some money left to be spent.
  User Interface: Can we do it wi within two two Euro?
  Marketing: I think we can make a docking station. Yeah.
  Project Manager: Okay, but what we have to think about now is that is is it still a special remote control? But I mean it isn't {disfmarker} it hasn't got any innovative technology, we aren't gonna apply any uh innovated {disfmarker} innovative te technology anyway, I think. I don't I don't see any possibility to do so, because it would {disfmarker} wouldn't fit our defi design philosophy.
  User Interface: Mm-hmm. But it's original.
  Project Manager: But what w is there some extra {disfmarker}
  Marketing: No, that's true.
  Project Manager: maybe I think maybe the kinetic thing is something. Instead of the rechargeable {disfmarker} the rechargeable thing was something to um {disfmarker} know, so y so people wouldn't have to worry about their batteries anymore.
  Marketing: M bu
  Project Manager: Maybe we {disfmarker} if we put the kinetic thing in it {disfmarker}
  Industrial Designer: But but sometimes you put a {disfmarker}
  Project Manager: Yeah, you leave the p yeah, I know, but still I {disfmarker} they will think about that. I mean if you u
  Industrial Designer: Kinetics aren't uh nowadays only used in watches and that's because you're always walking.
  Project Manager: The uh {disfmarker} it's made for s people {disfmarker} well, the they don't {disfmarker} if it was uh uh r useless technology, they wouldn't put it uh as a possibility.
  Industrial Designer: Uh solar cells are useless.
  Project Manager: And i it it {disfmarker} th th the the target
  Marketing: Or the hand dynamo dynamo {disfmarker}
  Project Manager: the target uh group are people who zap regularly and throw with their remote control as a matter of speaking {gap}.
  Industrial Designer: {vocalsound}
  Marketing: Yeah.
  Project Manager: Because I think it {disfmarker} when when there w was a remote control where it was useful to have a kinetic uh uh power source, then it would be this one. Because it's one {disfmarker} it gets thrown around {gap} thrown around a lot and it gets used a lot {disfmarker} Hey that {disfmarker} maybe that's cool {disfmarker} that's a cool thing about it, you know. You don't use batteries.
  Marketing: Yeah, but but if we ca
  Project Manager: I've never seen it before in a remote control.
  User Interface: But then we could make a docking station.
  Marketing: I don't know if {disfmarker} Five minutes.
  Project Manager: No, we we we can't make a docking station anyway.
  Marketing: That's not true.
  Project Manager: Yeah, we can als or uh also m we we can make one {disfmarker}
  User Interface: Wow, w why no li
  Marketing: We can make a docking station for two thirty.
  Project Manager: we can still make {disfmarker}
  User Interface: Look at now, we got two
  Industrial Designer: Fo {vocalsound} for a docking station.
  Marketing: Two thirty.
  User Interface: two thirty left. Ca can't we make a docking station of that?
  Marketing: We can make a docking station. Sure.
  Industrial Designer: With a cable, with uh buttons on it, with retrieval uh device in it.
  Marketing: Sure.
  User Interface: I don't know.
  Marketing: The power device is is i i is very cheap.
  Project Manager: {vocalsound}
  Marketing: That's just a regular uh power cable and whatever.
  Project Manager: Yeah, but be serious, then uh the docking station will be a fifth of the price of the remote control.
  Industrial Designer: {vocalsound} Wi with a button to
  User Interface: Well, we we uh {disfmarker}
  Industrial Designer: wi with a button to retrieve it, so it will beep.
  Marketing: So.
  Industrial Designer: Uh, so it's uh wireless technology.
  Marketing: Yeah.
  Project Manager: {vocalsound} Yeah, but we uh we don't inc we haven't looked at the {disfmarker} these costs of the speaker and other stuff. I don't think it's realistic for you to do so.
  Marketing: {vocalsound} Well then it's a useless project.
  Industrial Designer: Look at the case,
  Project Manager: Oh, because we {gap} {disfmarker}
  Industrial Designer: the case the case of of uh of uh {disfmarker}
  User Interface: Yeah, then we don't have any innovation things.
  Project Manager: We {disfmarker} well look at all the special stuff we have. Colour a the colours are special, the form is special. It {disfmarker} th this is whole concept. Uh maybe it {disfmarker} with the kinetic thing, I think we could do uh do a compromise uh with the kim kinetic thing.
  Marketing: {vocalsound} Can't we uh {disfmarker} Can't we say fifteen Euros?
  Project Manager: {vocalsound} Uh, no.
  User Interface: {vocalsound}
  Marketing: No, sta yeah {gap} I mean {disfmarker}
  Industrial Designer: No, then we have to sell it for thirty Euros.
  Marketing: No.
  User Interface: No, we only make less profit of it.
  Industrial Designer: It's the {disfmarker}
  Marketing: You can sell for twenty seven and a half. Then you make as much profit as you would with twelve and a half production costs.
  User Interface: {vocalsound} No.
  Project Manager: Yeah, I don my suggestion is to just forget about the whole docking station thing and make it uh like a {disfmarker} Uh uh I I I I still fee I also feel this concept of making it kinetic, because of the {disfmarker} you know, it g it gives something dynamic to the remote control.
  Marketing: I don't think {disfmarker}
  Industrial Designer: Maybe we can uh can do it both. Maybe we can do it both uh in the in the in the remote. Battery and kinetic.
  Marketing: No.
  Project Manager: No, that wouldn't n no.
  Marketing: Thirteen twenty.
  Industrial Designer: {vocalsound}
  User Interface: {vocalsound}
  Project Manager: Yeah, and it is also not a good {disfmarker} it's not {disfmarker} you have to really do it only kinetic, you don't want it to think about batteries anymore.
  Marketing: And I think only {disfmarker}
  Industrial Designer: Yes, but when it's {disfmarker} then when it {disfmarker}
  Marketing: Yeah, but only kinetic, then you gotta {disfmarker}
  Project Manager: No no.
  Industrial Designer: then you have to shake it uh and all when it's when it's empty.
  Project Manager: Yeah, it's great.
  Marketing: You you gotta throw uh throw it through the room like twenty times an hour, really.
  Industrial Designer: {vocalsound}
  Project Manager: {vocalsound} No no no. No no, this is very sophisticated technology technology.
  User Interface: {vocalsound} {vocalsound}
  Industrial Designer: {vocalsound}
  Project Manager: When you use it {disfmarker} your remote like once a day, or maybe even less i i it {disfmarker}
  Industrial Designer: You asked for three d No, that's n that's not true. Uh, a watch is uh kinetic because you walk all the time.
  Marketing: No.
  Project Manager: It {disfmarker} We can make it {disfmarker} yeah {disfmarker} no. Becau be but a remote control gets {disfmarker} why do they state that this technology can be used if it
  Industrial Designer: Yes, solar cells are also stated.
  Project Manager: Yeah, m but a w uh uh n uh a calculator also works on r on solar cells.
  Industrial Designer: Why don't we use solar cells then?
  Project Manager: Because I think the d whole dynamic part, do you know, appeals to me qui uh thinking of our design philosophy, you know, with the rubber parts and uh sturdiness of the thing, and y when you move it around a lot, then people find the idea funny that when I move my remote control around and {disfmarker}
  Industrial Designer: That's true.
  Marketing: Yeah, it's funny for a week. I guess something like that, where you have to move it around very frequently, is demotivating.
  Project Manager: {vocalsound} Yeah, but you don't have to. Trust me. The idea of this technology is that you don't think about it, it just happens.
  Marketing: No, I I don't move my uh my remote control very much, seriously.
  Project Manager: Okay, then we d Okay, well y we don't have to do it, but what {disfmarker} that would just have a lack of key features, you know.
  Industrial Designer: Oui.
  Project Manager: You m have to put something on your box. You have to make people buy it and uh {disfmarker} We can really can do the docking thing, uh it's not {disfmarker} yeah, uh we can do it, but it's would be a easy way out.
  Industrial Designer: {vocalsound} You can do it for fifty cents. {vocalsound}
  User Interface: {vocalsound}
  Marketing: Well, we've got more than fifty Cents.
  Project Manager: Okay, but we have to grou to agree upon something,
  Industrial Designer: The c {vocalsound} The case the case alone is is is uh
  Project Manager: because uh we only have a minute left or so.
  Industrial Designer: the case alone for uh remote control is at least one Euro. Then we have one Euro thirty for the whole docking station.
  Project Manager: No no, it's not possible. Okay, w b we can s we can leave it on be well then then th it's {disfmarker} this is {disfmarker} then then our concept is ready.
  User Interface: Cheap remote control.
  Project Manager: Yeah, we make some extra profit of it.
  Marketing: Yeah. {vocalsound} No, we won't, but that's um something else.
  User Interface: {vocalsound} It w it won't tell, but {disfmarker}
  Industrial Designer: But now {disfmarker}
  Marketing: No, this not gonna sell. No.
  Project Manager: Huh, any ideas?
  Marketing: Of course not.
  User Interface: No, uh, n no
  Industrial Designer: Great {gap}. It's great.
  User Interface: Yeah, we just have to go all what we did today again. You have to do it over.
  Industrial Designer: Our remote control.
  Marketing: We come back tomorrow, okay?
  Project Manager: No no uh there's still there's still someth concept and something special left.
  User Interface: Yeah. {vocalsound}
  Industrial Designer: Yes.
  User Interface: {gap} the {disfmarker}
  Industrial Designer: Seventy Euros.
  Project Manager: I mean we're gonna {disfmarker} it's gonna excel in in on in the the range in the field of design and and uh looks and feel.
  User Interface: No, but {disfmarker} no.
  Project Manager: That's what it's {disfmarker} makes it special. Yeah, and I would li I would have liked a kinetic part as well, to give it some just to give it some extra special feature, and uh I know it will work, but uh it's it's an {disfmarker} They're they're not putting technologies on this {gap}, but if it if it was impossible to to make it happen.
  Industrial Designer: Why not a hand dynamo then?
  User Interface: {vocalsound}
  Project Manager: Okay, well we leave it like this. Then it's c then we're {disfmarker} yeah.
  User Interface: Yeah, yeah.
  Industrial Designer: {vocalsound}
  Marketing: We can't do anything else. Warning, finish meeting now.
  Industrial Designer: We're done.
  Project Manager: Okay, project e uh
  Industrial Designer: Is this it?
  Project Manager: well, we were gonna what look {disfmarker} take a look at the last sheet.
  Marketing: Yeah, {vocalsound} sure.
  Industrial Designer: Okay.
  Marketing: No, we can't.
  Project Manager: Yeah, we have to {disfmarker} Yeah, it's {gap} {disfmarker} {vocalsound}
  User Interface: {vocalsound} {vocalsound} No.
  Industrial Designer: Yes.
  Marketing: Yes, yes. Celebration. I don't see why, but {disfmarker}
  Industrial Designer: Where's the champagne?
  Marketing: I think we gotta fill out another questionnaire, to be honest.
  User Interface: Yeah?
  Industrial Designer: I don't uh hear a bell.
  Marketing: No, not yet.
  Industrial Designer: {vocalsound}
  User Interface: {vocalsound} We can do it here then.
  Marketing: Alright, I'll see you guys in a minute.
  Industrial Designer: Bye.
  User Interface: Can we {disfmarker} can't we do it here?
  Marketing: I don't think so. I don't know. I don't I don't think so.
  User Interface: {vocalsound}
  Industrial Designer: {vocalsound} Uh-huh. Just fill that one in.
  User Interface: Yeah, we're doing now. But it's {gap}. Oh, okay.
  Project Manager: Uh, I don't know.
  User Interface: Nice.
output: Marketing recalled the market trend and collected images based on the device the team had designed. For each of Marketing's questions, the team would give one to seven points to each feature of the product and the lower the points the better the feature.