input: When brainstorming, what was the team's opinion on giving the remote a novel shape?
  Project Manager: Alright, that did nothing. Okay. Welcome to the meeting everyone. Just gonna attempt to make this into a slide show. Sorry guys.
  Marketing: You may have to do the function F_ eight thing.
  Project Manager: I did. Twice.
  Marketing: Oh, okay. {vocalsound}
  Project Manager: This'll just take a moment. {vocalsound}
  User Interface: {vocalsound}
  Industrial Designer: Okay okay {vocalsound}
  Marketing: {vocalsound}
  Project Manager: Or it won't.
  Marketing: {vocalsound}
  Project Manager: Okay we'll have to deal with it like this then.
  Industrial Designer: Okay. {vocalsound}
  Project Manager: Alright. Um. This is the first meeting uh for developing our, our new product. {gap} I'm Heather, I'm your Project Manager.
  Industrial Designer: Hello. {vocalsound}
  User Interface: {vocalsound}
  Project Manager: Okay. So um. So that was the opening.
  Marketing: {vocalsound}
  Project Manager: The first thing we'll do is get acquainted with one another. If everyone could go around and explain their role and um, and their name.
  User Interface: {vocalsound}
  Industrial Designer: Okay. My name's Poppy. I'm the Industrial Designer for this project. Um, I'm going to be responsible for the functional design phase. Also the conceptual design and the detailed design for the final product.
  Project Manager: Nice to meet you Poppy.
  Industrial Designer: Okay. {vocalsound}
  User Interface: {vocalsound} My name's Tara and I'm the User Interface Designer.
  Marketing: {vocalsound}
  User Interface: I will also be responsible for the functional design phase, the conceptual design phase and the detailed design phase of the user interface design. {vocalsound}
  Project Manager: Alright.
  Marketing: Hi, I'm Genevieve. I'm the Marketing Expert. I'm an expert at marketing.
  Industrial Designer: {vocalsound}
  Project Manager: {vocalsound}
  Marketing: Um, I'll be telling you guys about the user requirement specifications for our new product. Um, I'll be doing some trend-watching in the conceptual design, and product evaluation for the design phase.
  Project Manager: Alright I'm Heather and I've I said I'm your Project Manager, um Well you can pretty much read what it is that I'm doing. But um um {disfmarker}
  User Interface: {vocalsound}
  Marketing: {vocalsound}
  Project Manager: Yeah. And uh tool training is one thing that we're going to be doing today, um um as well as planning the project, how we're going to, uh, create this product, and, um, discuss, um, our aims and objects of this, Which brings us to our next subject,
  Industrial Designer: {vocalsound}
  Project Manager: is, um, um,
  Marketing: {vocalsound}
  Project Manager: as a team we're going to be designing and creating a new kind of remote control. Um, we want this to be a marketable product that can be trendy, um, a completely new style, so that, um, can really appeal to a, to a generation that doesn't want a simple plain kind of, uh, channel-changer. And, um, it needs to be user-friendly for, um, maybe, for an example, for people that, um, can't see the numbers as well, or, um, perhaps an ergonomic design.
  Industrial Designer: Okay. So this is a television remote control?
  Project Manager: Yes, it's a television remote control.
  Industrial Designer: Yeah.
  Project Manager: Right. I believe I should be taking minutes on this right now. So, alright.
  Industrial Designer: Okay.
  Project Manager: Um, yeah. Um, the way that we're going to go about this is, um, we'll have a time where we can, um come up with new ideas alone, and, and work on the project and then, um, after we've brainstormed and, and thought about, we can come together in a meeting and, and discuss what, what um, what kind of functional design we want to use. Same with conceptual design and detailed design. So, um, making sure that it, it's usable, that as a, um {disfmarker} and that it's, it's feasible to create, and uh, to come up with a concept of it want, what we want it to look like. Um, tool training. Is, is everyone, um {disfmarker} {gap} Okay.
  Industrial Designer: Yeah. Got those notes.
  Marketing: Yeah.
  Project Manager: Great. Great.
  Marketing: Thank you.
  Project Manager: Um One thing that, uh, we're going to do is become more acquainted with the, the tools that we have access to for our project. Um, one of them is our whiteboard. And, um, as a sort of team-building moment, um, I, I'd like us to, um, try out the whiteboard by expressing our favourite animal and the charac characteristics of that animal.
  Industrial Designer: {vocalsound}
  Marketing: {vocalsound}
  User Interface: {vocalsound}
  Project Manager: Um, why that, why that should be your favourite animal. So, um, I, I'm assuming that we should do that now.
  Industrial Designer: Okay.
  Marketing: {vocalsound}
  Project Manager:'Kay.
  User Interface: {vocalsound}
  Marketing: {vocalsound}
  Project Manager: {vocalsound} With our microphones still attached to our bodies. Okay. {vocalsound}
  Industrial Designer: Okay.
  User Interface: Gosh. {vocalsound}
  Project Manager:'Kay, what's my favourite animal?
  Industrial Designer: {vocalsound}
  Project Manager: Do come up. {vocalsound}
  Industrial Designer: Oh,
  User Interface: {vocalsound}
  Industrial Designer: {gap} to go first. {vocalsound} Oh,
  Project Manager: This is a team-building time
  Industrial Designer: are we all doing it individually?
  User Interface: {vocalsound} Yeah. {vocalsound}
  Project Manager: where, um, {vocalsound},
  Industrial Designer: Okay, let's stand up and support you {vocalsound}
  Project Manager: okay cool, um {disfmarker}
  Industrial Designer: {vocalsound}
  Project Manager: My favourite animal, which changes all the time, okay,
  Industrial Designer: {vocalsound}
  User Interface: {vocalsound}
  Project Manager: right now it is an elk.
  Industrial Designer: {vocalsound} Okay.
  User Interface: An elk?
  Marketing: {vocalsound}
  Project Manager: alright, so {disfmarker}
  User Interface: {vocalsound} A vicious {disfmarker} {vocalsound}
  Project Manager: And it goes like {disfmarker} Yeah it's got like big antlers,
  User Interface: {vocalsound}
  Project Manager: yeah. Looks kinda like, like it has holly growing out of its head.
  Industrial Designer: {vocalsound}
  User Interface: {vocalsound}
  Marketing: {vocalsound}
  Industrial Designer: Do you have elk where you come from?
  Project Manager: Yes.
  Industrial Designer: You do.
  Project Manager: Yeah
  Marketing: We have moose too. {vocalsound}
  Project Manager: we have moose and we have deer.
  Industrial Designer: Okay.
  User Interface: {vocalsound}
  Project Manager: Do you have {disfmarker}
  User Interface: We have sheep. {vocalsound}
  Project Manager: {vocalsound} {gap}'Kay, um.
  Industrial Designer: {vocalsound} Sheep. Yeah,
  Marketing: {vocalsound}
  Industrial Designer: cows.
  Project Manager: {vocalsound}
  Industrial Designer: That's a great elk.
  Marketing: Uh-oh, we have a good artist. {vocalsound} {vocalsound}
  User Interface: That is really good.
  Project Manager: {vocalsound} Thanks.
  Industrial Designer: {vocalsound} Yeah. {vocalsound}
  User Interface: I'm quite {disfmarker} {vocalsound}
  Project Manager: This is my {disfmarker}
  User Interface: {vocalsound}
  Marketing: Oh, very shapely.
  Project Manager: Okay.
  Industrial Designer: Brilliant.
  Project Manager: That's a sketching of my my elk, and it, it is my favourite animal right now,'cause it is a large beautiful majestic creature,
  User Interface: {vocalsound}
  Project Manager: that um, that um {disfmarker}
  User Interface: {vocalsound}
  Project Manager: In a way it looks kind of awkward, because it's on spindly legs and it uh {disfmarker}
  User Interface: {vocalsound}
  Project Manager: But it can really overcome harsh terrain, and although it's gorgeous it's also very dangerous, because it has um strong antlers, and uh it can really combat its enemies, even like it it's a it's an herbivore but, uh, it can really defend itself.
  Industrial Designer: Mm.
  Project Manager: Yeah.
  Industrial Designer: Very nice. Okay.
  Project Manager: Right.
  Industrial Designer: {vocalsound}
  Project Manager: Right, I'm gonna take minutes while, um, you guys express your favourite animals.
  User Interface: {vocalsound}
  Industrial Designer: Okay, I'll go next. I am a big animal lover. like all sorts of animals, but for the moment I'm gonna draw a cat, in memory of my poor cat that died recently. {vocalsound}
  Marketing: {vocalsound} Oh.
  Project Manager: Oh.
  Industrial Designer: It's gonna be a bit of a strange drawing, but never mind.
  User Interface: {vocalsound}
  Industrial Designer: {vocalsound}
  User Interface: {vocalsound}
  Industrial Designer: Not as artistic as Heather's drawing.
  Project Manager: {vocalsound}
  User Interface: {vocalsound}
  Industrial Designer: Bit more cartoon style.
  Project Manager: {vocalsound}
  Industrial Designer: But I like cats because they're so independent, and they always seem to be doing what they want to be doing. Um, but that doesn't mean they're completely not sociable,'cause they enjoy interacting with humans as well, and they seem to enjoy the good things like sunshine and, um, running around outside as well as being inside, and enjoying their food, and generally just, they just seemed so cool and {vocalsound} they just know what they're doing.
  User Interface: {vocalsound} {vocalsound}
  Industrial Designer: Uh I reckon they're sort of, they got it sorted. They know what they want.
  User Interface: {vocalsound}
  Industrial Designer: {vocalsound} Basically, that's why I like cats. {vocalsound}
  User Interface: Very good. {vocalsound}
  Project Manager: Great.
  Industrial Designer: {gap} I'll rub that out. There you go. {vocalsound}
  User Interface: Okay. I think my favourite animal would be a dog, but I'm not really sure {vocalsound} how to draw one.
  Industrial Designer: Ooh.
  User Interface: I, I've never drawn a dog, I don't think. I'm tempted to draw a snail'cause I draw them sometimes {vocalsound} and they're really easy to draw.
  Marketing: {vocalsound}
  Project Manager: {vocalsound}
  Industrial Designer: {vocalsound}
  User Interface: Um,
  Project Manager: I forget her name.
  User Interface: right it's gonna be a really funny dog,'cause I'm not sure how to draw a dog.
  Marketing: Tara
  Project Manager: {vocalsound}
  Marketing: or Tara.
  Industrial Designer: Well there are loads of different types of dogs, so I'm sure it'll represent one kind of dog. {vocalsound}
  User Interface: {vocalsound} It's a cartoon dog I think.
  Project Manager: {vocalsound}
  Industrial Designer: {vocalsound}
  User Interface: A s I don't ev Oh, oh well. {vocalsound} It's a scary cartoon dog. That {disfmarker} This,
  Industrial Designer: {vocalsound}
  User Interface: that does not look like a dog.
  Project Manager: {vocalsound} It looks kinda like a person. {vocalsound}
  Industrial Designer: {vocalsound} We can pretend. {vocalsound}
  User Interface: {vocalsound} I'm sorry.
  Marketing: {vocalsound} That's Pinocchio.
  User Interface: {vocalsound} {gap} {vocalsound} {vocalsound} How do you draw a dog? I suppose it has a lon Oh my god. Right. Yous know what it's supposed to be.
  Industrial Designer: {vocalsound} Okay.
  User Interface: {vocalsound} It's a dog. {vocalsound}. Um, I like dogs because, um, they're so good to humans, like they can be trained to be police dogs and seeing-eye dogs, and they're just such friendly animals. And, like they're more of a companion than cats.
  Industrial Designer: Yeah, that's true.
  User Interface: {vocalsound} I've nothing against cats. Cats don't really like me, so I can't like them.
  Project Manager: {vocalsound}
  Marketing: {vocalsound}
  User Interface: {vocalsound} But they're just so friendly and warm and nice animals,
  Project Manager: {vocalsound}
  User Interface: {vocalsound} that don't look like that. {vocalsound}
  Industrial Designer: {vocalsound}
  Marketing: {vocalsound} Alrighty. I feel like a robot.
  User Interface: {vocalsound}
  Project Manager: {vocalsound}
  Industrial Designer: {vocalsound}
  Marketing: {vocalsound} Okay. Um, well I guess I had the most time to think about it. I'm going to draw a butterfly, because I saw a butterfly yesterday, that seemed to be like the symbol of Spring arriving. And it was actually the prettiest butterfly I've ever seen out in the wild, and I though that was pretty cool in Scotland. It was like, well it was a little pointier than that. At first I thought it was a dead leaf.
  User Interface: {vocalsound}
  Marketing: And then it landed on the wall next to me. But this part was all brown and then it has these big blue dots like this. And then it kinda {disfmarker} there was a green, I think it was a green ring, and there was like red going out like this.
  Project Manager: It's kinda like a peacock.
  User Interface: {vocalsound}
  Marketing: Yeah, it kinda was actually,'cause it was {disfmarker} This part of the body was really dull, and then it was the most colourful exotic butterfly ever, and I'm like, wow this is the middle of Scotland in like March.
  Project Manager: {vocalsound}
  Industrial Designer: {vocalsound}
  Marketing: So I thought that was pretty cool. And it landed by a wall and let me look at it for about two minutes. I wish I'd had my camera. So that's gonna be my favourite animal because after all the snow it seemed to say that like Spring is finally here. Yeah.
  Industrial Designer: Very nice. {vocalsound}
  Marketing: There you go.
  Project Manager: Great.
  Marketing: {vocalsound} Uh, what do we {disfmarker} Oh.
  Project Manager: Do you hear the eraser buzzing while you do that?
  Marketing: Yes I do. {vocalsound} {gap}
  Project Manager: Yea {vocalsound} Right.
  Marketing: {vocalsound}
  Project Manager: So, now that we know how to use the whiteboard,
  Industrial Designer: Okay.
  Project Manager: um, the next, um, thing we need to address is our financial department, to meet our our budget, um {disfmarker} or not meet our budget but more, um, like what kind of, uh, selling range we'll be looking at, um, wanna make this um {gap} selling price of twenty five Euros. And so we have to, um, come up with a way to, to create a, a uh remote control, where um we can {disfmarker} like the price to create it will be significantly less. Um, we'd like to, um to, uh, make fifty million Euro. I'm assuming that's what the M_ means. Um, and make it for an international market. Um, one thing we'd have to think about internationally is in the design of, um, like different kinds of, uh, V_C_R_s. Things like that, depending on which country you are. Another thing for the design team to think about. Um, we want it to cost, uh, absolute maximum of twelve Euro and fifty cents.
  Marketing: Okay, so we'll have a hundred percent profit then? Twelve fifty.
  Project Manager: I'm bad at math.
  Marketing: Okay.
  Project Manager:'Kay. {vocalsound} Um,
  Industrial Designer: {vocalsound}
  Project Manager: so now that, um, that is underway, um
  Industrial Designer: {vocalsound}
  Project Manager: it is discussion time. So this is time for us to bring our initial ideas, any um suggestions that you may have so far, a um your personal experiences with remote controls, and um, um, areas you see that, uh, could be improved in your experience with them. Does anyone have any initial thoughts?
  Marketing: I find that in the dark it's often hard to know what button you're pushing.
  Project Manager: Mm-hmm. So what's something we could, uh, do to remedy that?
  Industrial Designer: {vocalsound}
  Marketing: {gap}
  Industrial Designer: Okay.
  Marketing: Um {disfmarker}
  Industrial Designer: I always find that in our house the remote control always goes missing.
  Project Manager: {vocalsound}
  Industrial Designer: It's always, where is the remote control?
  User Interface: {vocalsound} Yeah.
  Industrial Designer: So maybe if you could have some kind of tracking {vocalsound} device for the remote control or some signal that you could find out where it was.
  Project Manager: {vocalsound}
  Industrial Designer: I dunno, some kind of alarm. You can press a button on your wall, {gap} signal,
  Project Manager: Yeah. It's a great idea. It's a great idea.
  User Interface: {vocalsound}
  Industrial Designer:'cause it always gets lost.
  User Interface: Do yous not find that, um, {vocalsound} like, there's a lot of, um, buttons on your remote control, and you don't know what half of them do.
  Industrial Designer: Yeah.
  Marketing: Mm-hmm.
  Industrial Designer: Yeah, that you don't use half of them. {vocalsound}
  Project Manager: {vocalsound}
  User Interface: Yeah, I don't know what they do. {vocalsound}
  Marketing: Mm-hmm. There's some remote controls where there's kind of a hidden panel, so all those buttons that you don't really use unless you're programming or something.
  User Interface: Yeah.
  Industrial Designer: Yeah, that's, that's {disfmarker}
  Marketing: That's useful.
  Industrial Designer: Yeah, it is. Yeah.
  Marketing: So you just have like the number buttons, power button, T_V_ video button.
  User Interface: Yeah.
  Industrial Designer: Yeah.
  Project Manager: Alright. Anything about, um, the look of the, uh, remote control that you might have ideas about. Maybe it could be, instead of like a standard rectangular shape, it could be, um, something more interesting like {disfmarker}
  Marketing: {vocalsound}
  Project Manager: Any ideas will do that you have at this point.
  Industrial Designer: Mm.
  Marketing: Could be shaped like a conch,
  Project Manager: {vocalsound} Can hold it.
  Industrial Designer: {vocalsound} A novelty.
  User Interface: {vocalsound}
  Marketing: you know. Be like a shell-shaped remote. {vocalsound} {vocalsound}
  Project Manager: Yeah.
  Industrial Designer: Are we going into kind of novelty factors here. Like, I've seen phones like a {disfmarker}
  Project Manager: Well if it's a trendy original, um, aspect we're going for.
  Industrial Designer: Okay.
  Project Manager: I mean, you're the designers, you c, you can um decide what kind of, um, direction you wanna go in,
  Industrial Designer: Yeah. Mm-hmm.
  User Interface: Yeah.
  Project Manager: but at this point in the, in the first meeting it can be any ideas that we just throw out there.
  Industrial Designer: Yeah. I suppose, if we're he heading to have it, like make a huge profit out of this, it needs to be quite a universally accepted thing. Like, a novelty thing might only sell a few things rather than, like, a general kind of more acceptable {disfmarker}
  User Interface: Yeah.
  Marketing: {vocalsound} {vocalsound}.
  Project Manager: Mm-hmm.
  Industrial Designer: But we don't wanna go towards boring,'cause that wouldn't sell either.
  Project Manager: Yeah.
  Industrial Designer: So, hmm.
  Project Manager: And the key issue here is, is being trendy and original. Um, that does not necessarily mean it needs to be outrageous.
  Industrial Designer: Yeah. Yeah.
  Project Manager: Right. Okay we have five minutes left. So, just to cover {disfmarker} We have one more thing. Um, like you can go over your ideas, of course, in your own personal times. Um, our next meeting will be in half an hour.
  Industrial Designer: Yeah.
  Project Manager: So you have half an hour to, uh, think about what you want to present. Or not present but bring to the meeting. Um, I_D_, whatever that stands for.
  Industrial Designer: Industrial Designer.
  Marketing: Interface?
  Project Manager: Industrial Designer.
  Industrial Designer: That's me. {vocalsound}
  Marketing: Oh, industrial.
  Project Manager: I have to remember these things. Um. You'll be beginning your, your working design.
  Industrial Designer: Mm-hmm.
  Project Manager: Um, U_I_D_ the technical functions design will, will be worked on the next thirty minutes. Um, {vocalsound} maybe how this can be achieved, and, um, we need the user requirements from the manag Marketing Expert.
  Marketing: Marketing Expert. {vocalsound}
  Project Manager: Um, you will get specific instructions, um, of what to do in the next half an hour. And I'll see you in half an hour, okay?
  Industrial Designer: Okay.
  Project Manager:'Kay.
  Industrial Designer: Thank you.
  User Interface: {gap}
output: The idea of giving the remote a novel shape instead of the standard rectangular was first raised by Project Manager. Marketing proposed a possible shell shape for the remote. Industrial checked whether they were going into novelty factors because the remote still had to be universally acceptable if they wanted it to sell. Yet it couldn't be too boring, so it would be key for the team to figure out a way for the remote to be trendy and original, but at the same time not too outrageous.