Read the passage below and answer the question or follow the instruction: How might Kanye West's decision to use the confederate flag on his merchandise affect his fan base or overall career?

Passage: Kanye West is catching flak these days for all sorts of reasons.
Among his endless feuds and controversies is his curious choice to prominently feature the confederate flag on T-shirts for his ongoing Yeezus tour.
The confederate flag is largely viewed as a symbol of “dehumanization, injustice and pain” by the black community.
“React how you want. Any energy you got is good energy. You know the confederate flag represented slavery in a way — that’s my abstract take on what I know about it. So I made the song ‘New Slaves.’ So I took the Confederate flag and made it my flag. It’s my flag now. Now what are you going to do?” said West during an interview at Los Angeles’ 97.1 AMP radio station on Monday.
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