I will give you brief information regarding Product Catalog from Hansen Technology, help me define business benefits that engage the client to purchase this product:

Hansen Powers the Next -purpose- built software for energy and communication service providers. 
CATALOG 9.0 FEATURE BENEFITS
- Auditing Capabilities
Detailed Catalog and WB Audit to keep track of every change Who, When, What visibility via GUI
- Improved Platform Availability
Management Platform changes from Active-Passive mode to Active-Active mode
- Advanced modeling capabilities
Partial group Cardinality, Portfolio links, Entity relations override, Workflow extensions
- UI Based Purging
Purge Catalog entities via Catalog UI, if the entity meets the predefined purging eligibility conditions.
- Step closer to being Cloud Native
Catalog 9.0 is the prerequisite for Catalog Cloud native versions in the Catalog 10.0
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