Given the text: Search engines are becoming more and more sophisticated, and with this SEO is becoming a lot easier to explain yet much harder to execute.
DON’T overload your web pages – too many tabs and links will reduce white space and slow down loading time, which in turn will increase your bounce rate.
DO use high quality content – Only create content that is of value to your users. This may be informative, newsworthy, educational or fun.
DON’T duplicate content – copying or duplicating content will have a negative effect on your SEO.
DO start a blog – create high quality content that is quotable, sharable and easy to reference. This will improve your editorial links.
DO build backlinks – have backlinks pointing to key pages throughout your websites.
DON’T link to irrelevant pages or websites.
DO ensure all of your pages are aesthetically pleasing – not just your homepage.
DO ensure you have a quick loading speed – slow loading speed will increase the bounce rate meaning you will lose more customers.
DO keep important information above the fold – this will ensure all of the vital content is the first thing your audience reads.
DON’T overload your pages with too much information.
DO ensure your website is fully mobile-friendly.
DO ensure links are easy to click – all the links throughout your website should be easy to click with your finger.
DON’T have a non-mobile friendly website or use non-mobile friendly software like Flash.
DO promote your content on social media – distribute your content through social media to expand your reach and drive traffic.
DO include share buttons clearly on your website – make it easy for people to share your content and like your pages.
How can social media be utilized to improve website traffic and reach?
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