I'm a sucker for these behavioral economics books (like Outliers or Freakonomics) While this one had just as many interesting studies and insights into human behavior, it seemed a bit more academic. I really enjoyed the chapter about honesty. Apparently just thinking about a moral code (10 Commandments, honor pledge at school) before you have an opportunity to cheat or steal prevents the immoral act. Maybe some of the dudes who ran Enron, AIG, etc should have been required to remember "Thou shall not steal" a few times a day.