When I cut red meat from my diet in 1996, there wasn't much in terms of alternatives. We had chicken. And more chicken. And for fourteen years, I've consumed a lot of chicken. Thank you, Mr. Foer, now I don't even want that. 
 I'm not what you'd call an animal activist. In fact, thanks to this book, I can't have any sympathy for the "animals" we consume because they've been so badly genetically altered that they can hardly be classified as real animals. But the health reasons alone are enough to make me now cringe when I see meat on a menu. Wonder why Americans are sick and obese all the time? It's really no mystery when you consider our food source. Example: The normal lifespan of a chicken is, let's say, ten years. Thanks to growth hormones, we can have a full-grown chicken in seven weeks ready for slaughter. You think this doesn't get into our meat? 
 I don't mean to vent about the farming industry, though it's inevitable. Point is, despite all you know about the industry, there's a lot you don't. And this book tells you about it. So what are we going to do about it? That's a major point, too. It's not about promoting vegetarianism (though that's in there, too), it's about making responsible choices in regards to our food. Everyone needs to read this--vegetarian or not. There's some important stuff in here.