Let me try to convince you that this is King's scariest and most effective book. 
 * It's written with a palpable sense of crushing doom, fate, and finality. The action that kicks off the second half of the book would be within the first 30 pages of a lesser writer. By the time we get there, we know something is waiting for us. 
 * It plays upon very real fears. Sure, there's supernatural elements, but this is a book about the fear of death and dying, and King paints it in wonderfully stark terms. 
 * Whereas sometimes people complain about King's endings, this own has a punchy one that will keep rolling around in your head long afterwards. 
 * It has King's most evocative location: the Pet Semetary, and the things that lurk behind it. 
 * Writer's write best with what they know. This is a father writing about the fear of losing one's child, and he makes it as visceral a feeling as you can generate while staying confined to the realm of fiction. 
 I think this is the Ur-Stephen King book, the one paperback you shove into someone's hand if they want to give him a try. I know, many would say "It" is the choice for that. This has more horror and less teenage gang-bangs. It's my favorite King novel. 
 Now I want to listen to the song again.