Gosh. This book was such a letdown. Took me 11 days to finish the 10 hour audiobook. Already an indication of how much I "liked" this book. 
 What was whole the purpose? The story was all over the place and the two main characters Dimple and Rishi are uninteresting and most of all unlikeable. 
 The plot was so weak and had no real goal. Was it Insomnia Con? Nope. Nobody cares about Insomnia Con. Was it the total random romance between Ashish and Celia? Nope. Just a unnecassary filler. Was it Dimple and Rishi and their arranged marriage thing? Nope. Not really. 
 It was just this borderline cheesy romance. Insta-love Rishi and Rude-Dimple. But why should this book focus on the one thing the whole premise talked about. Who wants to read about creating an app? You can't have both a career and a relationship anyway. That's what I learned from this book. 
 The pacing was the biggest issue beside the chaotic non-plot. Why did some things span over multiple chapters even though they happen in a few hours and finalizing the app that spaned over 3 weeks (what should have been the main plot for this book) took only one sentence? 
 The ending was rubbish as well. Why did Rishi need to save Dimples app dream and why did Dimple need to show Rishi that he needs to start his art career. I don't like how this whole plot was focused on their romance. There could've been so much more to this book. 
 Normally I don't take books that seriously and I don't get offended by books that easy but oh my. The thing is I studied Information Design and now I work as a software engineer and I know what they're supposedly talking about when they chat about UX, wireframes, coding etc. 
 I feel like the author wanted to do something cool with her book but didn't put enough effort in the research. Not only the app thing bugged me but also the informations about the manga/anime. 
 Don't talk about things you don't know anything about. Why would this art student that cleary loves art favour the One Piece anime over the manga? The manga is so much better than the anime and I found it utterly unrealistic that someone who is an enthusiastic art lover would recommend the anime over the manga. 
 Sorry my little rant is over. And I know it's all over the place as the book but I don't care. Writing a review is not my job. Writing a good book is for Mrs. Menon. 
 PS: The only thing I enjoyed were the indian culture snippets but I don't know how authentic those informations are. Not sure I can trust the author.