Took me a good while to listen to this one, but I found it fascinating. I love learning about the brain. Probably what will stick with me most is the notion of being able to change one's expertise only through deliberate practice (breaking through "the OK plateau"), which I remember reading about from Malcolm Gladwell too. Also, how memory is so incredibly visual. Synesthetes can be good at it because of a sometimes-natural ability to align images to loci and walk back through them, the technique described here. This intrigues me because it has always worked well for storytelling as a way to NOT memorize the story, but just see it and tell it (inexactly, of course; wording could change from telling to telling). There is a lot of great history and research in this book which I enjoyed more than the championship narrative. (view spoiler)[Though, to be honest, I was SO RELIEVED to hear that he lost the car at the end! It made me feel that humanity runs through all of us. :) (hide spoiler)] 
 "Monotony collapses time; novelty unfolds it. You can exercise daily and eat healthily and live a long life, while experiencing a short one. If you spend your life sitting in a cubicle and passing papers, one day is bound to blend unmemorably into the next - and disappear. That's why it's so important to change routines regularly, and take vacations to exotic locales, and have as many new experiences as possible that can serve to anchor our memories. Creating new memories stretches out psychological time, and lengthens our perception of our lives."