Orsk - the fictional store that isn't IKEA, but that clearly is IKEA, and is having a bit of a pop at IKEA. Which kind of failed as now I just want to go to IKEA and buy shelves and those cute little storage baskets, all of which I don't need. I love how imaginative this was - a really good concept that could've been pushed just a little further as there were some great ideas and a really creepy story underpinning it. There is something unsettling generally about the cannibalistic march of consumerism, and it's ripe for satire and parody. And there was some good stuff in here about IKEA (although it's not IKEA) and their store layouts and general ethos and policies (although I think their wardrobes are pretty sturdy). The characters seem to have been packed as flat as the furniture in favour of the 'horror' (which feels a bit confused in amongst the snarky humour, although is quite creepy) and the whole thing just doesn't quite... well, work (not a pun). The thing I liked best about this book though was the design and the layout. Proof that, for me, physical books will always win out. It was a joy to turn the pages and hold it in my hands. Now, where did I put that IKEA catalogue..?