My expectations of this book were a little off. 
 Still a good book. Just... 
 I was imagining a sort of Sword Art Online story with lots of in-game experience. I wanted to be taken to a vivid fantasy/sci-fi world and hear how it affects the characters in real life. 
 This was more about the product. In the real world. Business. Little bit of an odd choice for a YA audience. 
 I wasn't entirely convinced a teen girl and her best friend would be that involved in the company. A girl in her grade was the biggest threat and the loudest advocate against them. The adults had no presence and it made the setting feel tiny. 
 Problem is that you could swap the simulator for any cool/addictive product and the story would still go on. The theme itself didn't actually affect the plot (beyond the twist) - it held little weight. The story should crumble to bits without it. 
 When we did get to the virtual reality parts, it was more dream-like and whimsical. More an alt-universe than a game world. Which was fine, but I couldn't help but be a touch... let down. I don't want to read how she flies through the galaxy and that she feels euphoric. I wanted her to have an adventure only a system like that could give! I wanted her to DO something (view spoiler)[beyond chase her father down (hide spoiler)]. It was a fancy setting, and that's it. Those scenes shouldn't have been boring. 
 There were a few moments where the mystery felt obvious -- just enough to make the main character come off naive and extremely biased. Close-minded. These plot conveniences cost her intelligence. 
 Don't get me wrong; there is still a decent story in there. Entertaining. It had good writing and the voice fits YA. Light read. Surprise lesbians made my day. So it wasn't a waste of time or anything like that. It just had so much potential.