As seen on my blog: 
 3.5 STARS 
 I don't read horror fiction, let's just throw that fact out into the universe first, and foremost. But when I was propositioned with the synopsis of Horrorstor, I felt a calling in the deep recesses of my bones that I couldn't ignore, possible nightmares be damned. Now, here I am, only slightly scarred for life, and glad that I went for the ride. Horrorstor was definitely shudder-inducing during it's more disturbing scenes, but not overwhelmingly so, and certainly not enough to make me want to keep my nightlight on. In fact, it was downright comical at times, with characters pulled straight from a B-rated horror flick. 
 It begins with Amy (no last name), and Basil (same), Orsk employees with agendas all their own. Orsk being a complete and utter knock-off of the cooler, better-staffed, and high-priced Ikea. We pass some bantering dialogue, and we are introduced to the characters that round off our cast of five: Matt, Trinity and Ruth Anne. Suspicious overnight activity has left the store in disarray for a number of nights, and Basil, floor manager, has proposed an overnight patrol, enlisting the help of Amy and Ruth Anne. Matt and Trinity invite themselves to the 'search party,' spewing paranormal reasoning for the recent damages. Together, these five Orsk employees set out on a shift that their sanity will never forget. 
 I want to acknowledge the GENIUS that was the layout of this novel-the sheer level of originality, the insanely intricate efforts put into creating this wonderful parody of a book. Horrorstor is an almost exact replica of an Ikea catalogue, right down to drawn picture inserts of the furniture, it's available colours, exact dimensions, and handy tear out coupons-it all culminated into one of the most unique reading experiences I've ever had. I read this book while walking (safe, yes, I know), and was stopped by multiple baffled people, on multiple occasions, wondering why I was so immersed in an Ikea catalogue. And I replied with "No..but look closer! It's a novel! See! Revel in this clever ploy! Go buy this book..now." 
 I understand that there was also a story happening inside of this artful packaging, and it was one that I did enjoy, and was written quite well, save for some moments of repetition. Hendrix layered on the gore, and at times, kept it going for longer than I felt necessary. I wanted more character development, and frankly, a bit more time to build up my fear. I almost wanted this exact story to be written in a regularly bounded book, with expanded scenes, though, I already know that the experience would have been lessened. 
 Gimmicks aside, there were some heavy issues weaved into this narrative, and it was then that I really appreciated the author's writing. If you're looking for a book to kick start your creepy October reading, I would probably go pick this one up as soon as you can. It would also make for a KILLER coffee-table book. 
 Recommended for Fans of: Horror, Thriller, Gore, Paranormal, Nick Cutter.