Oh hard to categorize this one, in the end I went with urban fantasy, though not like any other I have read. This is a odd little book - I read the ebook version I think some of the impact of the photographs has been lost in this medium. If I can get my hands on a print version, I'd love to see how it looks in real paper. 
 The use of the photographs (authentic if the author's note is to be believed) is a little gimmicky but they are so fascinatingly odd and peculiar, I could almost forgive the triteness. The story itself is a refreshing change from the other YA books I have been reading lately. All in all a fun and quirky read.