"Here at Orsk, we're a team. And as a team, we make our decisions together. That's called Orsk-Mindedness." 
 From one look on the design of the book with its strong resemblance to an IKEA catalog, you can see that it's going to be a parody on the corporate retail industry. And the first half or so of the novel was a parody, mocking and even funny (though not so roasted as I'd expected). But then things got dark, like literally, and gruesome, and not funny anymore. 
 "There was a prison here, and we built a new prison on its ruins, and all the old prisoners came out to give it a try." 
 It seem to me that the author's focus moved from the retail to the horror movie industry. Some scenes were very cinematic, while the plot was very cliched. Put in there Dean and Sam, get rid of the epilog (or Epilog) and it could've easily been an episode from Supernatural. 
 Overall: I liked it. 4 stars