This is a solidly fun haunted house tale. The ideal audience seems to be slightly above teens and on into the demographic that has started to plumb the depths of working retail. Fans of Christopher Moore should definitely check this out. 
 While this could have been just a wacky funhouse ride, Hendrix never forgets that he's giving you a horror story. The development of tension is solid and the constructed atmosphere is creepy. Layer after layer is pasted on, leading you deeper into the maze. The most chilling bit of retail satire is the corporate motivational posters that are just the English translation of "Arbeit Macht Frei". 
 This is worth buying, particularly in its paper form. As ephemera it is GLORIOUS. It's a slow perversion of the physical IKEA catalog. The illustrations add verisimilitude as well as depth to the horror and humor.