I had a Twilight deja-vu while reading this book. Why? 
 1. Insta-possessive-obsessive-Love 
 2. Hot, rich male protagonist based on a mythical creature. 
 3. Clumsy female main character 
 4. Female main character doesn't have any friends besides the male protagonist and his family/friends. No, Chloe doesn't count. (and Jacob from twilight doesn't count either). 
 5. Magical "pull" that joins two soul mates 
 6. Everyone is hot 
 What can I say... the plot is predictable but entertaining, the only "surprise" is WHEN everybody will find out what is going. Personally, I liked it but didn't love it, a "meh" book. I felt it lacked a plot, I mean, I knew what was going on since Grom and his history were introduced and there is nothing else to it. The only reason I'll read the sequel is to find out what his reaction will be. I'm also tired of books in which every character is handsome... I want more real characters or at least for them not to emphasize how hot and handsome the other is. 
 About Chloe: 
 (view spoiler)[ I think her death was unnecessary, we didn't know her too well to be really sad about her dying. Besides, I think it would have been a much interesting story if she was around. Imagine Chloe and Rayna together! Or Chloe making a fuss about Emma and Galen's relationship! I really feel she was unnecessarily cut out. An accident would have been just as efficient, she didn't need to die. (hide spoiler)] 
 Basically, if you liked twilight then you'll like this book, it gave me the same feel.