This book felt like a mash up of every well-worn YA trope. I'm so tired of these love stories where the characters' love is trueeternalalways because...it just is. (view spoiler)[Pulling the reincarnation card (hide spoiler)] does not mean you don't have to develop realistic relationships. 
 First I was drowning in instalove, only to be suffocated by major wish-fulfillment about a third of the way through. A hot, rich boyfriend who gives you a sapphire ring just because he's thinking of you and picks you up for school in his limo and has an entire story of a New York apartment for his bedroom? Puh-lease. 
 I think this story would have worked better as just a cursed lovers tale instead of throwing (view spoiler)[Emma being a witch (hide spoiler)] into the mix. That plot twist felt incongruous and unexplored, which detracted from the rest of the story. 
 And authors: not all blondes are mean girls. This natural blonde is just saying.