Well, to begin with something I have to say that I liked the book. It gave me a couple of hours of light reading and disconnection of the world. That's worth something... like three stars... 
 Now, let's analyze it (or try to, better said). 
 I don't know what else to say about the plot that is not yet said. In short, it's predictable and full of cliches. And not really Paranormal Romance cliches, because besides the starcrossed lovers story and the "random discovery" in the middle of the book (aka "let's put here the seed for the next book even if it doesn't have anything to do with what I'm telling you right now") (view spoiler)[you know, Emma being a witch although it doesn't really seem important at the end except for the whole dead-brother-come-to-help-me-I-command (hide spoiler)], there's not much paranormal here... The cliches were the typical of a realistic novel taken place in a high-school, spiced a little with a small portion of paranormal stuff which is not taken very seriously (as in "seriously part of the plot"). The main characters spend more time kissing than really worrying or trying to solve the curse. 
 I did like Emma as a character. It was a bit different that the typical teenager in this kind of books (with or without paranormal). At the beginning, she was consistent with herself, she was able to recognize when she was being incongruous. I especially like this moment in the book: 
 <<Brendan asked. "Don't you trust me?" I opened my mouth to reply, but I had no idea what to say. For someone with major trust issues, I already trust him. And that just felt unnatural>> 
 Unfortunately when both characters discover the Truth (view spoiler)[ that they are destined to each other and soul mates since centuries separated by a curse they provoked themselves... I'm hearing dramatic music in the background? (hide spoiler)], the coherent Emma meets lovey-dovey Emma and we lost her forever !! 
 Brendan was nice, but too hot, beautiful, perfect, rich, cool, strong and in love to be believable. It reminded me of Lucas from Starcrossed with the difference that Lucas' reason to be chachi makes more sense to me, speaking in a literary way, than Brendan's spell/curse... or perhaps it's just that I read the other book first, and I felt I was reading the same story again in this book. 
 Anyway, there are a bunch of other characters in this book that, although they're cliches, they are funny and it was a pleasure to meet them in the book like Cisco or Ashley or Aunt Christine :) 
 There are a lot of inconsistencies in this book like being a so-called paranormal romance but having more of a typical high-school novel, or the instant love the characters felt for each other out of the blue (blame the curse) without previous or further development of the relationship, or the Revelation meant to be the plot for the second book. Or just the fact that this book will have a completely unnecessary sequel. Even though it has flaws, it was fun to read, but it wasn't memorable, not even close. 
 I'm pretty sure I would have regretted it, should I have bought a copy. 
 Many thanks to netGalley and HarlequinTEEN for providing me with a galley of the book :)