Because this was compared to Brave new world and 1984, and the book is light years away from being remotely similar in substance to the two. 
 Boring, pointless wink-wink-nudge-nudge to a global event which gets annoying very fast and the story line that is everywhere. Why did this plot need dystopian setting in the first place? Honestly I have no idea. 
 At least this one is much better than The Finkler Question. That's saying a lot.