King tells us about his life, which has always revolved around writing and along the way, he gives us down-to-earth advice on how to become better writers. He doesn't pretend to be a genius. He has read a lot and written a lot and that's why he's successful. It's easy to believe the advice he gives is solid not because he keeps writing best-sellers, but because it makes sense. 
 I recommend this book to any aspiring writer, with one caveat. 
 King insists that if you're an awful writer, you'll never improve enough to be good. There are two reasons that I have a problem with this. The first is that it's a representation of the fixed mindset; the idea that we are born with certain limits that we cannot go beyond. This is false. Anyone can learn anything, which is not to say that everyone will learn as fast or end up in the same place. But an awful writer can become a good writer by virtue of passion and hard work, even if it takes them a whole lot longer. 
 The second reason I have a problem with the statement is that it could scare writers who believe themselves to be awful. One of the calling signs of good writers is how bad they believe themselves to be, just like awful writers tend to think they are brilliant. So the message is likely to have the opposite of the intended effect; it will discourage writers with potential and encourage those who probably shouldn't quit their day job. 
 The book is a fascinating, funny, honest, and clever mix between biography and 'How-to'-manual, and will interest those who have only a fleeting interest in writing advice, as well.