I'm much more familiar with Courtney Milan's work than I am with the New Adult genre, but this seems a great start for her first contemporary romance. Milan is an excellent writer (though some of her novellas can be rushed -- A Kiss at Midwinter was slapdash and ridiculous, I thought). Here she creates believable college-age characters and an interesting plot. Yes, the billionaire thing is overdone but Blake is a great character-- a thoughtful, complicated guy who is under intense pressure to please. Tina is likewise complicated and under pressure and the dynamics of how they help each other are plausible and even moving. As a plot device the idea of their temporary trading lives is a fun one: a better variant on the tired conceit of the temporary girlfriend or the paid arrangement (that can't help but evoke prostitution....) Only cons: the food and drug issues that come up are not necessary (IMHO) and detract from the character-driven storylines.