I'm of two minds with this one. On the one hand, it's delightful and I loved Imogen and Ashley and Erin and Rashid so much. Nice to read about ambitious, fun, fabulous and kind people. Loved the insider eye on the fashion world. Appreciated that Imogen grew and learned and also that her love life wasn't a plot point - hurrah for functional relationships in fiction! But on the other hand, this was all sort of toothless. Eve was such a villainous character, even getting chapters from her POV didn't help make her more than two dimensional. And when the villain has so few shades of grey, something suffers in the story I think - I prefer when you can see everyone's side, to some extent. Also, despite Eve's villainy, Imogen never really suffers irreparably does she? She always gets the upper hand and there's never any real suspense that Eve will win. Part of me would have preferred higher stakes to really make Imogen struggle, rather than surrounding her with endlessly supportive and helpful people. But another part of me is glad she didn't suffer too much. So, mixed feelings.