Think The Office meets Malcolm Gladwell, particularly The Tipping Point. There's a lot of factual research behind this book about various historical fads, mixed in with an amusing light romance set in a highly stereotypical office of a research company. It's all there - the miles of incomprehensible forms, the sensitivity training, the acronyms, and the intentionally unintentional humor of working with sheep, although this part probably wasn't milked for all it could have been worth. (No sheep are milked or harmed in the making of this story.) And the real main character of the book turns out to be someone that isn't the narrator at all. As a novel, this book isn't very deep because the characters are almost all stereotypes and exaggerations, but as a commentary on the herd instinct of society, it's very thoughtfully and incisively written.