Because this book is shaped by Dr. Ariely's experiences and research, I'm afraid that any review I could write would end up being mainly about the author. Since this isn't an autobiography, such a review might be against the impressively subjective new policies of GoodReads: 
 http://www.goodreads.com/topic/show/1... 
 The fear of breaking those shiny new rules is stifling my ability to write, so I'm afraid I can't contribute a review. 
 It's a great book, though. Give it a try.