Cord cutting is dead, long live TV. Thanks to month-to-month live TV streaming services and the golden age of scripted television, you just can’t afford to be one of those people who “doesn’t own a TV.” It’s time to stop balancing your tiny laptop on your stomach while you watch movies on a 120inch screen. You deserve better. To that end, we’re digging Amazon’s prime day deals on TVs. Discounts range from modest savings to hundreds of dollars being slashed off the list price of some truly amazing sets that will turn your Game of Thrones binge weekend into a cinematic event. Don’t sleep on these killer TV sets, and you can browse ALL Amazon’s Prime Day TV deals here.<doc-sep>Sarah Tew/CNET Update, July 18: Prime Day officially ended at midnight PT (3 a.m. ET). Nearly all the deals featured below have now expired. Check out our roundup of Prime Day deals still available for a curated list of the best remaining bargains. Looking for a new TV or streamer this Prime Day? Amazon has some great prices on Fire TV streamers and smaller Roku TVs, as well as some premium LG OLED TVs. Amazon Prime Day, the online retailer's giant 36-hour sale, officially started at noon PT (3 p.m. ET) on Monday and runs through Tuesday at 11:59 p.m. PT (Wednesday, 2:59 a.m. ET). Many of the best discounts are on Amazon's devices, including Fire TV branded streamers and televisions, but a couple of other TVs and streamers are on sale now too. Here's the best discounts on streamers and TVs we've seen so far (and here are the best Prime Day deals in other categories). Disclaimer: CNET may get a share of revenue from the sale of the products featured on this page. Fire TV Stick with Alexa Voice Remote ($20, $20 off) The best price yet for Amazon's basic streamer, the Fire TV Stick is a solid alternative to Roku, especially for Alexa fans. For Prime members only, it's $10 less than the Roku Express. Read the CNET review of the Fire TV Stick with Alexa Voice Remote. Fire TV with 4K Ultra HD and Alexa Voice Remote ($35, $35 off) Another best-ever price exclusively for Prime members, this Fire TV is the "pendant" design -- a bit bigger than a stick but still easily hidden behind your TV -- that adds 4K HDR capability, perfect for your compatible TV. That price is $30 less than our favorite 4K HDR streamer, the Roku Streaming Stick Plus. Read the CNET review of the Fire TV with 4K Ultra HD. Fire TV Cube ($90, $30 off) Available for the lowest price in its short lifetime, the Cube combines the 4K HDR Fire TV with an Echo speaker for hands-free Alexa voice control and streaming -- including control of your TV, sound bar and/or AV receiver. There's no Roku equivalent to this bad boy. Read the CNET review of the Fire TV Cube. TCL 32S305 32-inch Roku TV ($130, $70 off) CNET's favorite smart TV system is Roku, and this 32-inch TCL TV packs it into a small, bedroom-friendly size for a dirt-cheap price. It's not 4K like those Toshiba Fire TVs below, but at this size you really don't need the extra resolution (or sub-par HDR). This is one of the few deals so far that's not just for Prime members. Read the CNET review of the TCL S305 series. TCL 40S305 40-inch Roku TV ($195, $95 off) There is also a 40-inch version with a substantial discount. Nvidia Shield TV with remote ($139, $40 off) The jack-of-many-trades Nvidia 4K HDR streaming and gaming box is currently $179 or the version that doesn't include a game controller, but on Prime Day you can snag it for $40 less. Read the CNET review of the Nvidia Shield TV. Toshiba 43-inch Amazon Fire TV Edition TV ($250, $80 off) Yes this TV probably won't deliver a top-tier picture, but for this price you might be able to overlook that. The 43-inch TV above and the 50-inch TV below are cheaper than their equivalents in the TCL S405 series, which also has 4K HDR compatibility (for what it's worth) and the superior Roku TV operating system (the 55-inch TCL at $379 is still a better deal than the 55-inch Toshiba at $449). Judging from our review of the similar Element Fire TV Edition set from last year, this Toshiba will appeal to hardcore Alexa fans. Toshiba 50-inch Amazon Fire TV Edition TV ($290, $110 off) The 50-inch version is available for those who would like a larger Alexa-powered TV. LG 55-inch OLED5C7P OLED TV ($1,647, $300 off) The 55-inch 2017 OLED TV is almost as good as the 2018 version, and a LOT cheaper. The C7P is one of the best TVs we've ever tested at CNET, and now it's at the lowest price we've ever seen -- equivalent to the B7A during Black Friday 2017. Read the CNET review of the LG C7 series. LG 65-inch OLED65C7P OLED TV ($2,297, $300 off) And if you want to go even bigger, the 65-inch version is also on sale. Check out deals available now and everything you need to know about Amazon Prime Day 2018. Prime Day 2018: CNET's complete coverage<doc-sep>Amazon Prime Day (or days) is highly anticipated for some online shoppers — but others might be better off waiting until the sounds of jingle bells are in the air to hunt for bargains. The popular annual promotion, which last year caused Amazon’s website to crash, will take place over 48 hours on July 15 and July 16. The event will features sales on thousands of items sold through the online retailer and will even include a live concert broadcast through Amazon’s Prime Video streaming service featuring Taylor Swift and Dua Lipa. Last year, the average shopper was forecast to spend $167 during the event, including $70 on back-to-school items, according to discount website RetailMeNot. Amazon AMZN, +0.19% has already announced significant discounts on items like binders, backpacks and lunch boxes, as the Prime Day sales event has become the unofficial kickoff to the back-to-school shopping season. (Amazon did not respond to a request for comment.) Historically, the steepest Prime Day discounts are found on Amazon’s own devices such as the Echo smart home assistants and Kindle tablets — and that’s true again this year. Major savings can also be found on subscription services from Amazon, including Audible. For instance, the Fire TV Recast device was on sale for $129.99 at the start of Prime Day, which is $100 off its regular price. Additionally, the Echo Input smart speaker will cost buyers only $14.99 on Prime Day, which is $20 off its usual retail price. Read more: Why Amazon Prime’s free one-day shipping isn’t quite what it seems Amazon’s success with Prime Day has inspired more retailers to begin offering “Black Friday in July” or other similar promotions this time of year. Retailers like Target TGT, +0.80% and Walmart WMT, -0.12% have planned their traditional July sales events to coincide with Amazon’s bonanza. And in some cases, like with Macy’s M, +2.62% , these deals match what consumers will find later in the year, said Kristin Cook, managing editor at savings website BensBargains.com. But not all items are worth buying during Amazon Prime Day. Here are some products consumer should avoid on Prime Day: Game consoles Deals on video game consoles, such as the latest Xbox MSFT, -0.09% or the Nintendo Switch, abound on Prime Day. For instance, sales website Offers.com JCOM, +1.00% expects that Amazon will offer a Nintendo Switch bundle for $275, which represents a $75 discount. Deals like that will in many cases match the sales prices that consumers will find on these same items come holiday shopping season — but there’s a catch. During the holiday shopping season, retailers will often sweeten the deals on gaming consoles by throwing in gift cards or free games. On Cyber Monday last year, GameStop GME, +15.82% shoppers could get the Nintendo Switch plus a $50 gift card for $300. And Walmart offered a Black Friday bundle for the Xbox One that included the game Minecraft (along with the in-game Minecoin currency) and a month’s subscription to Xbox game pass for just $199. “Gaming consoles are very popular holiday gifts,” said Kristin McGrath, editor and shopping expert at Offers.com. “Those are going to be a smarter buy around the holidays and Cyber Monday.” The hottest toys Much like with video games, consumers are better off waiting to shop for toys. But in this case, Black Friday and Cyber Monday won’t be much better for in terms of getting savings on presents for your little ones. Instead, Dengler recommends buying toys in December in the weeks leading up to Christmas when lots of toys are still in stock at very low prices. Don’t miss:Amazon’s new credit card could backfire on people with bad credit Apple devices Some of Prime Day’s best deals are on Amazon devices. It’s no surprise then that devices from competitors like Apple and Microsoft won’t go on discount. “Some of the biggest deals of the year from the retail industry on things like consumer electronics are still concentrated on Black Friday,” said Sara Skirboll, shopping and trends expert at RetailMeNot. When it comes to Apple devices, the best time to find discounts is after September. That’s historically when the electronics giant rolls out the newest versions of its devices, meaning that older models will go on sale, McGrath said. From there, the sales will only get better as the holiday season ramps up. School supplies While Amazon has sought to court parents and college students ahead of this year’s sales event by broadcasting discounts on items ranging from dorm room furniture to permanent markets, July is too early to be doing your back-to-school shopping if savings are a priority. “It might be more advantageous to wait until later in the summer,” McGrath said. Retailers will boost sales as the start of school nears to ensure that they don’t have excess inventory on hand. Plus, many states run sales tax-free weekends for school supplies, which can wind up being a better deal than the individual discounts Amazon will offer on items during Prime Day. Also see:5 insane Amazon Prime perks you probably don’t know about Big-brand TVs If shoppers are aiming to get a TV at the lowest price possible, Prime Day may not be the right day. Instead, choose doorbuster deals on Black Friday at retailers like Target or Best Buy BBY, +2.22% . There’s a catch: TVs that go on sale during Black Friday are typically not the best brands, nor are they the most up-to-date models. Otherwise, wait until January and February when retailers discount them ahead of the Super Bowl or March and April the newest models will be rolled out, according to NerdWallet. Third-party sales Prime Day can be overwhelming. Many of these “lightning deals” are offered by third-party sellers, not Amazon itself. And they have the ability to increase the item’s price in the days and weeks before Prime Day, Cook said. (Amazon can also add its own discount to the prices of third-party sellers’ items and it charges a fee to these third-party retailers.) Even if a deal looks good, use a price comparison tool such as Camelcamelcamel or The Tracktor to check how the sale compares to the long-term average price. “Unless it’s a brand you’ve heard of, I’d suggest skipping it,” Cook said. Shares of Amazon are up 33.4% year to date, while the Dow Jones Industrial Average DJIA, +0.03% increased 17.1%, and the S&P 500 Index SPX, +0.19% has risen 20.1% over the same period. This story was updated on July 15, 2019.<doc-sep>
Ready your credit cards and reset your Prime account password if you forgot it, Amazon Prime Day will kick off Monday at 3 p.m. Eastern and it’s promising to be bigger than ever. This year’s sale, held as always during the dog days of summer, will give Prime members an even larger window to try and land some of the most coveted tech at colossal markdowns. If you haven’t already subscribed, there’s still time to sign up for the 30-day free trial and cop yourself a brand new TV for as little as roughly half the typical price. But remember, a lot of these deals expire pretty quickly so make sure to make the most of your Amazon mobile app if there’s a particular gadget that’s already caught your eye. Prime members should expect more than one million deals worldwide, over the course of 36-hours. Customers in the United States will be able to splash out on 140 Spotlight Deals — or discounts on a certain item that continue until they sell out. Amazon's Prime Day promo image. Amazon Amazon Prime Day Deals: Smart TVs Has your home entertainment system seen better days? You can now make your place the spot for baseball games this summer. You’ll be able to pick up premium brand 65-inch 4K smart TVs for as low as $649. These eye-popping displays come with Netflix, HBO, and other on-demand streaming services already built in, and can retail for well over $1,000. There will also be 49-inch and 55-inch 4K smart TVs available for $438 and $478 respectively, to let you binge like never before. Amazon Prime Day Deals: Headphones We’ve all saved up for a pair of premium ear buds only to misplace them instantaneously. Now is the time for all you audiophiles out there to get your hands on a high-quality replacement set for the cheap. Both Bose QuietComfort 25 Headphones and the Sony WH-CH700N Wireless Noise-Canceling Headset will be on sale for $125 and $98 respectively. Both of these would run you about $200 each any other day Sennheiser HD 4.50 SE Wireless Noise-Canceling Headphones will also be 50 percent off and all Nura Headphones will be 25 percent off. Better prepare your eardrums. Amazon Prime Day Deals: Laptops, Desktops, and More If you’ve been meaning to replace your laggy laptop, now is the time. Amazon says it will be offering 35 percent off select desktops, PC gaming laptops, monitors, and more. Unfortunately, you’ll have to wait for Prime Day to get started to see what brands will be available, but rest assured that you’ll be able to up your productivity and play all of those free games Twitch is offering for Prime Day too.