Take a moment to share: Here Comes Skittles the Musical! We don’t cover a whole bunch of television sporting events – BUT – we do cover TV… and Skittles (an amazingly awesome candy that I love) is bringing us a LIVE musical instead of a commercial for this year’s Super Bowl. How could I not cover such an extraordinary event? Here comes Skittles the Musical! I’m secretly hoping one of their songs will be something along the lines of “Don’t touch the red ones, they’re mine…” Via press release, Mars, Inc. has announced they won’t be having a 30 second spot in the game this year – instead creating a splash with a 30 minute live musical: “We’re always looking for opportunities to innovate and entertain our fans in new ways around football’s biggest stage,” said Debbie Litow, Brand Director, SKITTLES. “And what better way to do that this year than by bringing our ad to the world’s most famous stage: Broadway.” Big Names! “Skittles Commercial: The Broadway Musical” is written by playwright and Pulitzer finalist Will Eno in partnership with DDB Worldwide. The 17-member cast, led by a soon-to-be-announced celebrity, will perform the show one time only, in front of a live audience at The Town Hall in New York City on Sunday, February 3 at 1 p.m. EST. The show will also feature original songs backed by a live band. Tickets start at only $32 and, really, who wouldn’t want to miss this? Now, instead of just tasting the rainbow – you could actually experience it! You can buy your tickets and get more information on the musical here. Don’t miss out! This is a one and done musical – if you’re in the area and love Skittles – get those tickets now! Sure, it’s marketing – and yes, it’s supposed to be fun… But this looks like a “real thing.” I mean, who doesn’t love Skittles? One show only: February 3rd at 1pm! Be there! All for a good cause… Proceeds from the ticket sales will go to Broadway Cares/Equity Fights AIDS and Mars Wrigley Confectionery US, LLC will match proceeds up to $50,000! Purchases aren’t tax deductible – For more information about Broadway Cares/Equity Fights AIDS, visit https://broadwaycares.org. For more information on Skittles an Mars, Inc. visit their website at http://www.mars.com or visit the Skittles the Musical website to learn more. Stay connected with So Many Shows: Like us on Facebook! Follow us on Twitter More From So Many Shows: Lucifer and Carl’s JR – Who knew? The Rookie Episode 9 Entire Season Review: YOU Bull Season 3 Ep 10 Related<doc-sep>Unless you're a diehard football fan, the Super Bowl is as much about the commercials as it is the game. Brands go All Out for the event, spending insane amounts of money for 30-second clips featuring puppies and beer and all the things that catch people's attention. Even though previews of this year's commercials just started bubbling up, Skittles went ahead and one-upped 'em all with news of a full-on Broadway musical aptly called "Skittles Commercial: The Broadway Musical." The performance will be held on Super Bowl Sunday at 1 p.m. inside New York City's The Town Hall (an event space, not the city's actual town hall). Lest you think this is all a joke, think again—there is a 17-person cast led by a secret celebrity guest who Skittles has yet to announce. The one-time-only performance will feature original songs backed by a live band. Who's ready for a musical version of "Taste the Rainbow" to be stuck in your head? This content is imported from Twitter. You may be able to find the same content in another format, or you may be able to find more information, at their web site. This year’s biggest ad won’t be on the Big Game, it’s coming to Broadway and YOU can be a part of it. Buy tickets here: https://t.co/iwIlSw1kxZ. #SkittlesTheMusical pic.twitter.com/3H0AK8Peh7 — LIME SKITTLES (@Skittles) January 14, 2019 Tickets for the event already sold out, though those not in town (or quick enough to score a ticket) can follow along on Skittles' website and social media channels, where more details will be revealed leading up to February 3. And while the show poster indicates this whole thing will be weird/funny/ridiculous, the event is helping a good cause, too—proceeds from ticket sales will be matched and donated to Broadway Cares/Equity Fights AIDS. This content is imported from {embed-name}. You may be able to find the same content in another format, or you may be able to find more information, at their web site. Madison Flager Lifestyle Editor Madison Flager is the Lifestyle Editor at Delish.com; she covers food news and trends, travel-worthy food experiences, and the products you need in your kitchen right now. This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io<doc-sep>There are plenty of people who only watch the Super Bowl for commercials and the halftime show (guilty!). But that gang will have to make a choice this year. Candy maker Skittles has announced that it will forgo an ad during the game in favor of — huh? — a Broadway musical. It's a follow-up to the company's 2018 marketing effort, an exclusive commercial starring David Schwimmer that was shown to only one person but somehow got all kinds of social-media buzz. It's quite the leap to a full-scale, 30-minute musical, but hey, it's the Super Bowl. And the show, titled "Skittles Commercial: The Broadway Musical," has some serious theatrical cred. It's being written by Will Eno, whose 2005 work "Thom Pain (based on nothing)" was a Pulitzer Prize finalist. Drew Gasparini is doing the music, Nathaniel Lawlor will pen the lyrics, and Sarah Benson, artistic director of SoHo Rep, will direct. The show, a take on consumerism and brand identity, will have one performance only, at 1 p.m. on Feb. 3 at Town Hall in Times Square, with all proceeds going to Broadway Cares/Equity Fights AIDS (tickets, from $32, at ticketmaster.com). The big secret is which major celebrity — that's the promise — will star? Someone sweet, no doubt.<doc-sep>by Karlene Lukovitz @KLmarketdaily, January 14, 2019 When it comes to over-the-top alternatives to buying Super Bowl ad time, Skittles seems to be the one to beat. Last year, the colorful Mars candy brand and DDB created “the most exclusive Super Bowl ad ever” — an ad, starring David Schwimmer, that was shown to only one person on Super Bowl day: Marcos Menendez, a teen fan from California. That effort, amply teased prior to game day, reportedly generated some 1.5 billion earned media impressions, and won the brand a slew of awards, including multiple Cannes Lions. How to top that? This year, the brand and DDB are producing a one-performance-only Broadway musical, to open and close on Super Bowl Sunday, Feb.3. advertisement advertisement “We’re always looking for opportunities to innovate and entertain our fans in new ways around football’s biggest stage,” said Skittles Brand Director Debbie Litow. “And what better way to do that this year than by bringing our ad to the world’s most famous stage: Broadway.” “Skittles Commercial: The Broadway Musical” will feature a “soon-to-announced” celebrity, a 17-member cast, and original songs backed by a live band, according to the brand. The content must be pretty edgy: The show’s website states that “attendance for those under 13 is highly discouraged,” and anyone under that age must be accompanied by an adult. The show will take place at 1 pm EST on Super Bowl Sunday at The Town Hall (23 W. 43rd St.) in New York City, and close forever after its 30-minute run. Skittles is selling the 1,500 available tickets on Ticketmaster, at prices ranging from $30 to $205. The proceeds will be donated to the national nonprofit Broadway Cares/Equity Fights AIDS. Mars Wrigley will also donate an amount equal to the ticket sales, up to a maximum of $50,000. Skittles will use its Facebook, Twitter and Instagram pages, as well as the musical’s site, to reveal more about the show during the days leading up to Feb. 3. However, the brand stated that it won’t record the show to air it at a future date. Skittles ran ads during the 2015, 2016 and 2017 Super Bowl games.<doc-sep>
Skittles is trading in the small screen for the main stage in a “first-ever commercial” event set to run on one of the biggest television advertisement days of the year – the Super Bowl. The chewy candy company announced the “Skittles Commercial: The Broadway Musical” today in a press release. WAS IT THE CANDY? M&M'S, SKITTLES, AND BABY RUTHS FAIL TO BRIDGE DIVIDE BETWEEN TRUMP AND DEMS "We're always looking for opportunities to innovate and entertain our fans in new ways around football's biggest stage," said Debbie Litow, Brand Director, SKITTLES. "And what better way to do that this year than by bringing our ad to the world's most famous stage: Broadway." Though the live half-hour commercial seems to be far more serious than just a gimmick. According to the press release, Pulitzer finalist Will Eno will serve as the playwright, and the musical will feature original songs backed by a live band. The 17-member cast will also be led by a yet-to-be-announced celebrity, the company revealed. MOM 'SICKENED' BY 'RACIST' TOY FROM SON'S KINDER EGG CANDY Fans of the candy – or the idea of watching a commercial acted out on stage – can purchase tickets starting today for the one time only event. CLICK HERE TO GET THE FOX NEWS APP Mars Wrigley Confectionery, the company that makes Skittles, announced also that ticket proceeds will be donated to Broadway Cares / Equity Fights AIDS. The company also said it will match 100 percent of the ticket donations up to $50,000. Though before you start planning your Super Bowl Sunday around it – the play is only running at The Town Hall in New York City at 1 p.m. February 3. FOLLOW US ON FACEBOOK FOR MORE FOX LIFESTYLE NEWS If you can’t make the Broadway show, you can still digitally be there in the days leading up the unique event by following Skittles on social media or visiting SkittlesTheMusical.com for a peek behind the curtain.