(Photo: Warner Bros.) YouTube unleashed onto an unsuspecting world a gimmicky new jump-scare ad for the upcoming horror movie The Nun. The teaser for The Conjuring spinoff, which appeared on its own before videos, warned users to lower their volume (albeit briefly) and then... BAM! A freaky ass picture of a ghost nun appears, accompanied by a piercing scream. It's a cheap shot from the Warner Bros. marketing team, but damn is the jump scare effective. ADVERTISEMENT Thanks for watching! Visit Website The gentle souls of Twitter were predictably outraged by the ad, and one tweet warning fellow users about the ad was retweeted nearly 130,000 times. ADVERTISEMENT Thanks for watching! Visit Website ADVERTISEMENT Thanks for watching! Visit Website Others claimed the ad violated YouTube's own policy, which states that "promotions containing violent language, gruesome or disgusting imagery, or graphic images or accounts of physical trauma" and "promotions that are likely to shock or scare" are in violation. YouTube removed the ad Monday night, but you can still see it in the video above. If you're too afraid check out the normal trailer for The Nun, in theaters on September 7. h/t Uproxx<doc-sep>Ever since Warner Bros. and New Line began its marketing push for The Nun, we’ve experienced unholy terror and watched as a man (Father Burke, to be precise) was buried alive with only Valak for company. *Shudders* While effective, it seems the marketing team took things a step too far with a gimmicky new jump scare designed to play in front of select YouTube videos. It’s since been removed from the site, after a number of users claimed that the six-second teaser violated YouTube’s policy, which rules out “promotions containing violent language, gruesome or disgusting imagery, or graphic images or accounts of physical trauma” and “promotions that are likely to shock or scare.” The Nun‘s short YouTube promo ticked pretty much every box, after it instructed viewers to lower their volume before Valak, the demonic entity known for haunting 1950s Romania, springs a surprise. But the Powers That Be intervened, and took down the video on Monday evening. You can still experience it up above, though fair warning: don’t watch it with headphones, otherwise you’re likely to jump out of your chair. Valak Stalks Her Prey In Latest Pic For The Nun 1 of 2 Click to skip MORE FROM THE WEB Click to zoom Story-wise, we understand The Nun takes place long before New Line’s core Conjuring series – 1952, to be precise, when a Romanian monastery was graced (i.e. terrified) by Valak’s presence. And so begins an old-school horror yarn about a dark, demonic force infecting what ought to be a sanctuary for religion, peace and tranquility. Said to include “very little CGI,” Corin Hardy and Co. will officially summon The Nun into theaters on September 7th. Now if you’ll excuse us, we’re about to delete this YouTube video from our search history so that it may never surprise us again…<doc-sep>The video will auto-play soon 8 Cancel Get email updates with the day's biggest stories Invalid Email Something went wrong, please try again later. Sign up Thank you for subscribing We have more newsletters Show me See our privacy notice The new viral campaign for The Nun has left many YouTube users shaken - and more than a little annoyed. The Nun, the latest instalment in The Conjuring franchise, tells the tale of the demon Valak, who takes on the form of a nun here. The movie is intended to creep people out, but it turns out the latest trailer was one jump-scare too far. The trailer shows Father Burke being relentlessly pursued through a graveyard, before deciding to hide inside an open coffin - where horrors await him. The film, set in her native Romania in the 1950s, will follow the origins of the Nun, who originally appeared in the The Conjuring 2. But the teaser - appearing on YouTube as an advert - only flashes up a picture of the nun for a mere few seconds. (Image: New Line Cinema) The advert gives you a few seconds to turn the sound down before the horrifying image pops up with a loud bang and a blood curdling scream. Safe to say it's caught many viewers off guard - and they're not too happy about it. “WARNING! If you see an ad on youtube with the volume sign being turned down and nothing else, it’s a jump scare for the new Nun movie coming out,” one tweet said. “I advise you look away and/or turn down the volume if you have anxiety or just straight up hate jump scares.” (Image: New Line Cinema) But where does YouTube stand on this? It's a little complicated as YouTube does have an advertising policy in place for shocking content. It says “promotions containing violent language, gruesome or disgusting imagery, or graphic images or accounts of physical trauma,” and “promotions that are likely to shock or scare” are prohibited. However, this normally refers to real footage rather than adverts. Promotions are normally seen as advertising content - so don't follow this. On Monday, YouTube removed the advert citing policy violations as a reason for taking it down. The Conjuring character was acutally changed to become a ghost based off a story by Lorraine Warren, who experienced being haunted by a ghost in a veil. The name of Valak is from mythology - a demon that takes the form of a small child with wings riding on a horse. The Nun is out September 6 in the UK.<doc-sep>YouTube has pulled down the test trailer for The Nun because it was ‘too scary’ for viewers. Anyone who’s ever let YouTube auto-shuffle for hours on end knows that there’s some deeply scarring stuff on the video platform, but it was the upcoming spin-off to The Conjuring that tripped over their ‘shocking content policy’ “We value diversity and respect for others, and we strive to avoid offending or shocking users with ads, websites, or apps that are inappropriate for our ad network”, YouTube confirmed in a statement. The trailer has since been re-uploaded, and you can check it out below. A warning and a spoiler: it’s just one of those surprise scream videos from years back. This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site. The first trailer dropped earlier in the year, along with this synopsis: “When a young nun at a cloistered abbey in Romania takes her own life, a priest with a haunted past and a novitiate on the threshold of her final vows are sent by the Vatican to investigate. Together they uncover the order’s unholy secret” This content is imported from {embed-name}. You may be able to find the same content in another format, or you may be able to find more information, at their web site. “Risking not only their lives but their faith and their very souls, they confront a malevolent force in the form of the same demonic nun that first terrorized audiences in The Conjuring 2, as the abbey becomes a horrific battleground between the living and the damned.” Catch it in cinemas on 7 September. This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io<doc-sep>
Corin Hardy's upcoming horror film is apparently too terrifying for YouTube. Corin Hardy’s upcoming horror movie “The Nun” is hoping to leave audiences terrified when it opens next month, but it’s already scaring the crap out of people on YouTube. The streaming platform has removed a controversial “The Nun” advertisement after it caused backlash among users for a horrifying jump scare that violates YouTube policy. The ad in question was an online promo that played before select videos on YouTube. The ad began with the image of an on-screen volume sign that held on the screen for several seconds before cutting to an image of a demonic nun screaming at the camera. The promo was only six seconds long, but the jump scare and the extreme cut from silence to deafening screams proved too terrifying for some. One tweet complaining about the ad earned over 100,000 re-tweets on social media. YouTube eventually pulled the promo, saying the clip “violates our shocking content policy and it’s no longer running as an ad.” As pointed out by Gizmodo, YouTube’s parent company Google has an advertising policy that prohibits “shocking content.” Any promo featuring “violent language, gruesome or disgusting imagery, or graphic images or accounts of physical trauma,” as well as ads “that are likely to shock or scare,” are prohibited on YouTube. “The Nun,” directed by indie director Hardy, stars Demián Bichir and Taissa Farmiga and is the story of a Catholic priest and a novice investigating a nun’s suicide at the Cârța Monastery in 1952 Romania. The film is the latest spinoff of “The Conjuring” franchise, which also includes the “Annabelle” films. Warner Bros. will release the film in theaters nationwide September 7. Sign Up: Stay on top of the latest breaking film and TV news! Sign up for our Email Newsletters here.