Just one year ago, the world was introduced to Baby Chanco, an infant with an unbelievably thick head of envy-worthy hair. Since then, she's garnered more than 300,000 Instagram followers who log on to her "hair diary" for a daily dose of cutest. Thanks to Chanco's mother, Mami Kano, every #hairgoal worthy shot is documented and shared. And with a mop of hair most people could only wish for, it's no wonder fans aren't the only ones swooning. Where is baby Chanco now? The one-year-old with voluminous hair is officially a model. Baby Chanco is now a hair model for Pantene, as People reported, and is taking the beauty world by storm, one cute picture at a time. "We went straight to her mother because Chanco’s personality and special character matches our image for women we want to support," Yoshiaki Okura, P&G Japan Hair Care Associate Brand Director told People. "We feel [Chanco's] beautiful hair has strong power that makes people positively move forward." Chanco is featured in new ads alongside Japanese television announcer Sato Kano, who's known for her long gray locks. The campaign is made to inspire women and who "want to be positive and make a new start through their hair," Okura told People. "I’m so surprised with the reaction, but also very proud of the praise from many countries,” Kano told People. Interestingly enough, Chanco and Kano have People to thank for this new development, according to The Cut, after the outlet published an article recommending the baby as the next Pantene hair model. Clearly Pantene listened. Talk about driving global sales. Everyone wants hair like that. Maybe baby Chanco can give fans some tips once she gets a little older. One of the Internet's favorite pictures of the new hair model is a shot of Chanco in a baby carrier, according to Chicago's ABC affiliate. But in the photo, you can't see any baby, just a full head of hair. Baby Chanco isn't the only head of baby hair to take the internet by storm. In 2016, a 2-month-old Hawaiian native, Coral, captured the internet's attention with her head of reddish brown hair, according to TODAY. Before that, there was Isabelle, who's pint-sized head of hair was compared to that of Will Ferrel's Ron Burgundy, according to Bored Panda. These babies have better hair than some adults. What are their secrets? But, back to Baby Chanco. Will Kano ever cut Chanco's hair? It's not likely. Chanco does, however, get the occasional trim, which Chicago's ABC affiliate reported Kano refers to as a "thinning out," so it's not a total free-for-all. Kano told People that she likes to keep Chanco's hair longer so that she can style it — something you can't really do for awhile with many babies. Kano tells Romper that, in terms of what she's hoping for the year ahead, she's going to focus on documenting baby Chanco growing up. "I'm happy if I could record her healthy growth growing in traditional Japanese culture, regardless of the hairstyle of explosive hair," Kano says. Will Chanco join the ranks of other famous heads of hair — perhaps Jennifer Aniston, Marilyn Monroe, or that guy from Flock of Seagulls? She's off to a pretty good start, considering she's been in the public's eye for more than half her life. Here's to more hair pics from Chanco in the years to come. After a very frustrating first birth experience, this Deaf mother wanted a change. Will the help of two Deaf doulas give the quality communication and birth experience this mom wants and deserves? Watch Episode Four of Romper's Doula Diaries, Season Two, below, and visit Bustle Digital Group's YouTube page for more episodes.<doc-sep>This adorable one-year-old girl with ALL the hair is taking the world by storm. Baby girl power! January 11, 2019 If we’re talking milestones, most parents feel lucky if their little ones can walk and talk by their first birthdays - but Baby Chanco isn’t like most bubs. The adorable one-year-old is an international hair sensation with more than 340k followers on Instagram. If that wasn’t achievement enough, the fabulous baby has just been announced as the new face of Pantene. The little girl will appearing in a series of advertisements and videos for the hair care brand – and the company couldn't wait to collaborate with the famous baby. “We went straight to her mother because Chanco’s personality and special character matches our image for women we want to support,” said P&G Japan Hair Care associate brand director Yoshiaki Okura, speaking to People. “We feel [Chanco’s] beautiful hair has strong power that makes people positively move forward, and we also support her mother’s positiveness to post wonderful moments with Chanco.” Yes, that's right, a one-year-old is already empowering the world - GIRL BABY POWER! Look at that amazing hair! Source: Instagram Baby Chanco in her Pantene - yes, you read that correctly ... .Source:Supplied Baby Chanco is well on her way to being a star It’s been a big couple of weeks for Baby Chanco. The gorgeous bub celebrated her first birthday in style on December 23 with her mum, Mami Kano, posting an adorable photo the little girl with a relaxed updo, surrounded by mountains of balloons and streamers. Just a few weeks later, the first Pantene advertisement went live, featuring Baby Chanco alongside famous Japanese television announcer, Sato Kondo. If that wasn’t enough, she also stars in a video on Pantene’s YouTube channel. The adorable story, titled The Hairy Tale, is an animated chronicle of the baby’s life – showing how her incredible hair has changed Chanco’s life … and potentially the world. If it makes my hair look like that, I'll buy whatever this cute bubba is selling!! Source: Instagram "I just let her live as she is" But despite her daughter’s international fame, Mami Kano has a down-to-earth attitude when discussing her success. “I’m so surprised with the reaction, but also very proud of the praise from many countries,” Mami Kano said. "(I just brush her hair) and just let her live as she is. “I prefer to keep her hair long, and in the future I want to try some new arrangements, like braids.”<doc-sep>I am a big fan of Instagram and its many possibilities. Even on our worst day, there’s some positivity, some respite that there’s love, hope and a visual treat on the platform that might just make our day or keep us smiling from ear-to-ear. Baby Chanco, a 1-year-old from Japan pretty much broke the internet last year when we saw her cuteness and her beautiful hair. For someone who has not enough hair remaining on my crown, I have to admit that looking at Baby Chanco a few hours ago in the new campaign rolled out by Pantene Japan, gave me hope. Fortunately, Baby Chanco’s got the right genes and we are hopeful that her tresses don’t give her the stress at any point in her life. She is Pantene’s new spokesperson as per recent reports and the Instagram feed we came across. There are cute dog videos, adorable cat videos and pawsome vines... and then there’s Baby Chanco’s hairytale story. Check out this video in first-person like Chanco is sharing her own story and also take a look at some of the cutest pictures of hers with her beautiful jet black hair styled in different ways. Excuse me, while I try not to melt away. Follow more stories on Facebook and Twitter<doc-sep>
Baby Chanco’s “lighthearted smile and luxurious head of hair doesn’t match her age,” her mom tells PEOPLE Baby Chanco — the 1-Year-Old Whose Amazing Mane Went Viral — Is Now a Full-Blown Hair Model! It’s been eight months since Baby Chanco made her hair-raising debut to the world, and the adorable Japanese baby girl — and her impressive mane — are now the stars of a new Pantene ad. Chanco, who turned 1 year old on December 23, has amassed more than 300,000 followers on Instagram since the first photo of her full, dark hair was posted by her mom, Mami Kano. “I’m so surprised with the reaction, but also very proud of the praise from many countries,” Kano tells PEOPLE. chanco-2 Credit: P&G Japan Hair Care Communications Social media users weren’t the only ones to take notice of Chanco’s voluminous locks. After seeing a feature of Baby Chanco in PEOPLE last year that said she deserved her very own Pantene ad, Alex Keith, President of Global Hair Care & Beauty Sector at P&G, agreed. “We went straight to her mother because Chanco’s personality and special character matches our image for women we want to support,” Yoshiaki Okura, P&G Japan Hair Care Associate Brand Director, tells PEOPLE. On January 7, Chanco made her official Pantene debut alongside Japanese television announcer, Sato Kondo, who gained admiration in Japan for her elegant gray hair, in a new ad geared towards women who “want to be positive and make a new start through their hair,” says Okura. chanco-1 Credit: P&G Japan Hair Care Communications “We feel [Chanco’s] beautiful hair has strong power that makes people positively move forward,” Okura says. “And we also support her mother’s positiveness to post wonderful moments with Chanco.” In addition to the Pantene Japan ad, Chanco also stared in her very own digital movie, The Hairy Tale. When asked if she’ll ever cut her daughter’s hair, Kano says: “I prefer to keep her hair long, and in the future I want to try some new arrangements, like braids.”