Hong Kong-based cryptocurrency platform Crypto.com announced on Wednesday it has listed Basic Attention Token (BAT), Ether (ETH), Litecoin (LTC), Binance Coin (BNB), XRP, Enjin Coin (ENJ), as well as Crypto.com’s own MCO and CRO tokens. Crypto.com reported: “The Basic Attention Token (BAT) aims to improve the efficiency of digital advertising. BAT is a utility token that can be exchanged between publishers, advertisers, and users on the Brave platform, which leverages blockchain to provide digital advertising and services. The token also powers the Brave web browser, a free and open-source web browser developed by Brave Software Inc. Built by a team of privacy-focused, performance-oriented pioneers of the web, Brave has over 5.5 million monthly active users and features over 28,000 Verified Publishers. Users can choose to replace ads with Brave’s ad network, and receive BAT from advertisers from viewing their ads.” Speaking about the crypto launch, Kris Marszalek, Co-Founder and CEO of Crypto.com added:<doc-sep>On this sunny Saturday, it would appear there is no lack of positive cryptocurrency market momentum. While not all markets follow similar patterns, the usual suspects seem to be moving up accordingly. A lot of people will keep an eye on the Basic Attention Token price, as it has gone on another major surge for some reason. Basic Attention Token Price Surges Again As long as Bitcoin remains in the green, there is a good chance most alternative markets will go through very similar motions. Although the gains for most top markets are pretty small – if they exist at all – there are always interesting exceptions within the market cap top 50. Unsurprisingly, BAT is moving up fairly strongly again, especially now that some of the BNB hype has calmed down. More specifically, the Basic Attention Token price has gained over 15% in USD, BTC, and ETH value alike. Very impressive statistics, as weekends usually offer little to no bullish momentum for alternative markets these days. With a current value of $0.425, 7,983 Satoshi, or 0.00244 ETH, BAT remains a very solid performer under most circumstances. It is not entirely surprising to see this most recent BAT price surge lead to some consternation on social media. XBTLife sees this as some sort of joke even though the current gains are firmly locked in place and rather tangible. Whether or not they will remain in place, is a different matter altogether. Chase Simpson has seemingly been a long-term believer in Basic Attention Token. His purchase of BAT at $0.11 has paid off in spades so far, although it is possible this may only be a sign of things to come. As the Brave ecosystem continues to grow and evolve, the demand for this particular token may fluctuate accordingly. People are sleeping on #BAT I've had that since it was .11 cents. 400% increase in value. That's crazy!! — Chase Simpson (@Chase63949433) April 20, 2019 When looking closer at the actual price chart, it is only normal to see so many people expect a moonshot in the very near future. Although BAT is still just halfway to setting a new all-time high, this most recent uptrend has been rather remarkable for many different reasons. Christina Todaro certainly expects bigger and better things to come now that the recent losses have been recovered. It is good to see some of the cryptocurrency markets note strong gains during a weekend It is a rather rare sight, although it is never impossible to see major bullish market momentum. For BAT, the current surge may run out of steam fairly soon, yet that doesn’t mean the gains will be eroded either. Disclaimer: This is not trading or investment advice. The above article is for entertainment and education purposes only. Please do your own research before purchasing or investing into any cryptocurrency. Image(s): Shutterstock.com<doc-sep>If you want to read a summary of our most recent short-term BAT/BTC price analysis and predictions click here. Basic Attention Token (BAT) survived the 2018 Crypto Winter. While many coins and tokens faded from existence throughout the year, BAT has risen to new highs. It now appears to be one of the fastest growing digital assets on the market. BAT is the native token of the semi-decentralized Brave browser. The platform is scalable, flexible, and solves a problem that the $100 billion advertising industry couldn’t. They accomplished this by valuing privacy and quality over data and dollars. In this analysis, we take a deep look at BAT and assess possible future price in 2019, 2020, and five years in the future after a summary of our most recent short-term price analysis of BAT/BTC: Short-Term Analysis and Predictions for BAT/BTC At BeInCrypto, we offer regular price analyses and predictions of the most popular and relevant cryptoassets. Below is a summary of our most recent short-term price analysis and predictions for Basic Attention Token (BAT) published on Apr 24, 2019. On Apr 21, 2019, BAT reached a high of 9400 satoshis. Prices subsequently dropped. Lows under 7000 satoshis were reached on Apr 23. At the time our last analysis was performed, BAT/BTC was trading within a descending channel: A rebound was attempted with highs of over 8000 satoshis reached on Apr 23 and 24. However, at the time our latest price analysis was completed, the price was trading around 7600 satoshis. We predicted that BAT would drop from the resistance line in the next several days and traced a support area at around 7000 satoshis. Daily lows of 6906 and 6975 satoshis were reached on Apr 26 and 27. At the time of writing on Apr 28, BAT was trading at around 7600 satoshis again. To read our full BAT/BTC price analysis and predictions published on Apr 24, click on the green button below: BAT/BTC PREDICTION FOR APR 24 Oh Look, There’s More… The Purpose of BAT Basic Attention Token seeks to disrupt the online advertising industry. Over 50 percent of the world’s 7.7 billion people are online. Reports indicate that North Americans have the highest rates of internet usage, with 89 percent of people using the internet. Europeans are close behind, at 86.6 percent. These numbers explain why digital advertising is a $111 billion industry in the United States alone. The Problem BAT Seeks to Solve With all of this money on the line, digital advertisers should have their craft down to an exact science. Unfortunately, this is not the case. Advertising is one of the few industries where, under current conditions, customer and service provider both lose. According to data, as much as 73 percent of all advertising dollars end up in the hands of middlemen. In this case, the middleman position is shared by Google, Facebook, and other similar multi-national conglomerates. Google has been a major contender since 2012 when executives cited exceptional profitability without providing specific numbers. Lack of solid data notwithstanding, the launch and rapid dominance of Google Chrome sent browser profitability into the stratosphere. The majority of the browser’s earnings are in advertisements. Not only that, advertising metrics are inefficient and inaccurate. Ad impressions, or the number of times a page is loaded, are heavily biased toward quantity over quality. Furthermore, high numbers of impressions do not even mean the ad was seen. It just measures the page was given a signal to load the ad. Thus far, advertisers have been unable or unwilling to measure view quality. BAT’s Solution Enter Brave, a blockchain based—decentralized web browser—and its native Basic Attention Token (BAT). Built on the Ethereum blockchain by seasoned IT and blockchain pros, Brave aims to remove the online advertising middleman and increase advertising efficiency for advertisers and consumers alike. Brave is designed to offer simple solutions to these massive problems: Utilizing ”user attention,” the Brave has implemented new metrics for ad exposure. These metrics measure actual time spent viewing ads. They also measure time spent on sites, with longer times incurring higher value. Brave automatically blocks standard trackers, malevolent advertisements, and other privacy-compromising features standard in typical browsers. Using Brave, the end user is given the option to view ads. Those who do enable ad viewing on their Brave browser are rewarded in BAT. Brief History of BAT and Brave An initial coin offering (ICO) for BAT took place on May 31, 2017. It is reported that all tokens were purchased within 30 seconds for $35 million. BAT began trading in July 2017—the same month the Brave browser launched. The premise of utilizing distributed ledger technology to produce a decentralized ad exchange network, enabling fast, open source web browsing with a strong focus on privacy was clearly a popular one. BAT is currently code-complete and used on the Brave platform to receive and reward customer attention. Team Information The Brave team boasts some notable accolades. Co-founders Brendan Eich and Brian Bondy are both established IT visionaries. Their participation on the team provides an immediate competitive advantage over many similar projects. Eich was a co-founder of Mozilla and has made it clear that his focus is on bettering the world through technology. By eliminating the need for third-party online advertising giants, Brave and BAT may be able to facilitate this. Bondy has an equally impressive pedigree. Prior to co-founding Brave, he was a software engineer at Khan Academy and the creator of Code Firefox. Additionally, the team is deep. Led by 16 core members, the Brave team is filled with executive, engineering, and advertising pros. In addition, it is supported by an advisory panel of investors, blockchain influencers, and business executives. Partnerships/Sponsorships Brave is backed by a solid lineup of investors, including Founders Fund, Foundation Capital, Danhau Capital, DCG, Huiyin Blockchain Venture, Pantera Capital, and Propel Venture Partners. In addition, as of January 2019, post-cable media group Cheddar is offering free three-month premium subscriptions for Brave platform users. Tap Network also came on board in Q1 2019 to provide rewards redeemable in BAT. Brand partners include Amazon, Apple, and Starbucks. Furthermore, Dow Jones Media group has been testing the efficacy of blockchain technology using Brave since 2018. Other major partnerships include Civic, HTC, Qwant, and Townsquare. On April 14, 2019, the Los Angeles Times announced a partnership with Brave as a verified publisher. This was huge news for the browser, as the LA Times is one of the most widely read newspaper sources in the United States. Following this announcement, BAT prices went up another $0.05 USD to $0.36 USD. In this case, the price increase could be indicative of increasing exposure and adoption throughout the blockchain industry and traditional news sources alike. Basic Features of BAT and Brave Brave has produced a fresh approach to web browsers, eliminating tons of pain points for end users. Inconveniences like wasted time and wasted battery life are no more. More importantly, Brave offers significant improvements to users privacy by eliminating trackers and blocking malware. Brave does monitor user data, but it claims to do so anonymously. This is a clear improvement over other systems. However, data monitoring—even anonymously—can be considered an overall weakness. The BAT token is the conduit for payments across the advertising platform. Advertisers, publishers, and even users are paid in BAT. Most importantly, the entire platform centers around user attention. Ads are specifically targeted to each user via the data collected and stored on the ledger. This is fantastic news for users and advertisers alike. Both parties get exactly what they want. The browser is available for both iOS and Android devices. At the time of writing, the Brave browser was approaching 10 million downloads on Android devices. This level of visibility for such a viable product is exciting, as it indicates that Brave, like so many other blockchain businesses, is finally normalizing. Even users who aren’t also cryptocurrency investors are seeing the Brave browser as a valuable alternative for daily activity. Intended Audience In offering a blockchain-based browser with digital advertising decentralization to the world, Brave has some pretty ambitious goals. The goal, really, is to reach everyone in the world who uses the internet.<doc-sep>
There is a fair amount of bearish pressure on all of the cryptocurrency markets. This is primarily the result of Bitcoin dipping in the red, although that is never the only reason for this particular turn of events. The Basic Attention Token price is retracing pretty hard, as the $0.37 level could not be sustained at this time. Basic Attention Token Price Dips Hard It is not entirely uncommon to see this wave of bearish pressure materialize at this particular time. A lot of markets have noted very strong gains in recent weeks, yet it is evident such an uptrend will be met with a correction sooner or later. As Bitcoin is now struggling to push ahead even further, it is normal to see the altcoins struggle significantly as well. For Basic Attention Token, its most recent surge has come crashing down in quick succession. To put this in perspective, the Basic Attention Token price has lost 11.55% in its retrace to $0.368799. There is also an 8.73% decline in BAT/BTC, as its ratio now sits at 7m020 Satoshi. Furthermore, the 6.68% deficit in BAT/ETH further confirm the coming hours will remain rather rough, for obvious reasons. All things considered, this correction can be a good thing in terms of sustaining the long-term upward momentum. The big news of the week is how Brave browser users can finally start to earn BAT for viewing ads. While that is a significant breakthrough, it would appear this project also suffers from a key problem when it comes to the World Wide Web. Ads are only available in very specific regions right now, which further makes some users unhappy as to why they can’t earn money as promised. This situation will be addressed eventually, but it is still somewhat disappointing. There are also some concerns as to whether or not the rewards being paid out in BAT is something that will be beneficial. As Yune_Tubi explains, getting paid in BTC would be far more favorable. As such, it seems likely a lot of BAT earners will effectively cash out their tokens for Bitcoin on a regular basis. That situation may come to change in the future, but when it is raised as a potential concern on day one, things might not necessarily look all that great. I hear someone’s implementing BAT concepts into bitcoin payouts. I’m a ETH fan, but I’d love to get BTC payouts of ~$300 per year in bitcoin just for internet browsing. #BAT #BTC I honestly would prefer BTC payouts. — yune_tubi (@yune_tubi) April 26, 2019 Luckily, there are also plenty of people who don’t mind just earning BAT these days. Diogenes Valcantes is quite pleased with this utility token and how it is effectively rewarding users for browsing the internet as they would do normally. It will be interesting to see how all of these payouts will occur over time and whether or not users can make some good money with the Brave browser. No one will get rich overnight, though. This #Brave #BAT utility token makes a lot of sense. It turned Google's revenue model upside down—it provides high privacy and pays you for viewing ads. This is now my default/favorite browser. pic.twitter.com/tfwgC7fnvN — Diogenes Valcantes (@diogenesjdc) April 26, 2019 While the current BAT price trend may prove to be somewhat troublesome, there is a genuine chance things will turn around fairly quickly. It will primarily depend on what happens to Bitcoin, as the world’s leading cryptocurrency dictates the pace for most of the alternative markets. As such, today and the upcoming weekend will be pretty interesting to keep an eye on, either for better or worse. Disclaimer: This is not trading or investment advice. The above article is for entertainment and education purposes only. Please do your own research before purchasing or investing into any cryptocurrency. Image(s): Shutterstock.com