It’s the first Super Bowl commercial that's been 37 years in the making. Burger King‘s Super Bowl commercial has been 37 years in the making. The ad, which aired during Super Bowl LIII on Sunday, features a nearly silent film of the iconic pop artist Andy Warhol eating a Whopper. Get push notifications with news, features and more. In the video, Warhol is seen sitting at a table where he pulls a burger box out of a Burger King bag. He then unwraps the burger and shakes ketchup out of the bottle onto the burger’s wrapping paper. “It doesn’t come out,” Warhol says as he shakes the bottle then dips his sandwich in the ketchup before taking a bite. The original 4-minute clip was created by Swedish director Jorgen Leth in 1982 for the film 66 Scenes from America. “What we love about Andy is what he represents as an art icon and his message about the democratization of art,” said Marcelo Pascoa, head of global marketing for the Burger King brand. “Just like his art, America’s Favorite Burger, the Whopper is for everyone. Our commercial is an invitation for everyone in America to Eat Like Andy.” The press release says the commercial is also meant to give people a break from the action-packed Super Bowl ads they’re used to. “It is also a testament to one of Warhol’s most iconic quotes about the greatness of the United States: ‘What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest,'” it reads. RELATED VIDEO: My Food Story: Elizabeth Chambers Hammer<doc-sep>the whopper's out of the bag. keep eating like Andy. #EatLikeAndy Burger King aired an ad during the Super Bowl on Sunday that featured archival footage of late artist Andy Warhol eating a Whopper. The 45-second spot is simple. It shows Warhol taking the burger out of the bag and eating it. The spot ends with a hashtag: #EatLikeAndy. A spokesperson for Burger King told BuzzFeed News that the ad was "37 years in the making." The footage was originally shot by a Danish filmmaker, Jorgen Leth, in 1982. It was a four-minute video he shot as a part of his film, “66 Scenes from America." The spokesperson said the ad was "meant to break through the traditional Super Bowl commercial break" as "an almost silent, yet powerful work of art. "Beyond the simplicity of the spot, it has a deeper meaning," they said. "It is also a testament to one of Warhol’s most iconic quotes about the greatness of the United States: 'What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest.'" The fast-food chain's global chief marketing officer, Fernando Machado, told Adweek an ad agency found the footage through research for the brand. They then worked to obtain rights to the footage from the Andy Warhol Foundation and those who owned the film rights.<doc-sep>In advertising, the Super Bowl is the biggest of all big stages, where big brands show off their big ideas, with the maximum doses of high production and celebrity. Super Bowl LIII, however, had a truly unexpected star: Andy Warhol, who stole the show more than three decades after his death in a commercial for Burger King, in the form of a long, unedited clip of the Pop artist quietly eating a Whopper. The enigmatic 45-second spot concludes with the hashtag #EatLikeAndy. It immediately had many wondering what was going on. Was it a fake? In fact, the clip is a segment of a 1982 film by the filmmaker Jørgen Leth, titled 66 Scenes From America, a series of vignettes about life in the United States. In full, the Warhol segment clocks in at four-and-a-half minutes of deadpan Whopper-eating—a feat of unedited cinema very much in line with Warhol’s own signature style of unedited film in works like Empire and Blow Job. (“Andy Warhol Eating a Hamburger,” as the clip is known, is featured in its entirety in the current Whitney Museum retrospective show, “Andy Warhol: From A to B and Back Again.“) “The spot is meant to break through the traditional SuperBowl commercial break, filled with explosions, slapstick jokes and celebrities, with an almost silent, yet powerful work of art,” Burger King claimed in press statement. Burger King secured permission from the Warhol Foundation (a tiny credit line says “Andy Warhol used by permission of The Andy Warhol Foundation” at the bottom). It also secured permission from Leth’s representatives, including his son. “One of the things that was unique about the negotiation was that we didn’t want to change or touch the film in any way that would take away from its original intent,” Burger King’s global head of brand marketing Marcelo Pascoa told AdAge. “We knew that the best thing we could do would be to keep the film as intact as we could.” Burger King is also showing the entire unedited clip from Leth’s film on its YouTube channel, for newly converted fans of Warhol’s Whopper period: Burger King had been promoting its #EatLikeAndy campaign in advance in the form of a mysterious clip of the Burger King mascot, The Burger King, painting. It was titled “Art Takes Time,” and directed followers to sign up for a “Mystery Box Deal” with DoorDash, the meal delivery service. In a blog post, DoorDash had teased the Mystery Box as “a surprise unlike any you’ve ever seen before…” Those who ordered the Mystery Box got a package containing a ketchup bottle, a vintage Whopper wrapper, a Warhol-esque silver wig, and a DoorDash coupon for a Whopper that instructed you to wait until the game was on to order. These props were the subject of some bemusement, pre-commercial, since their final meaning was not revealed until Warhol appeared onscreen. In a Tweet after the commercial aired, AdAge pointed out that history could have been very different if things had gone another way on Leth’s set: “Fun fact: Andy Warhol actually asked for a McDonald’s burger when he recorded this scene in 1981, but the crew didn’t have any. They offered to run to McD’s, but he said, ‘Never mind, I will take the Burger King.” Burger King was ready with a reply: Follow Artnet News on Facebook:<doc-sep>Burger King may have won the contest for edgiest and downright weird Super Bowl commercial idea on Sunday thanks to its ad featuring Andy Warhol chowing down on a Whopper. The fast food chain’s 45-second spot features Warhol, the artist credited for spearheading the pop art movement of the 1960s, quietly feasting on a burger. Warhol doesn’t make any noise except to briefly express frustration because the ketchup won’t quickly emerge from the Heinz bottle. ‘It doesn't come out,’ Warhol says in the clip. Burger King's Super Bowl commercial is a 45-second spot which features Andy Warhol, the artist credited for spearheading the pop art movement of the 1960s, quietly feasting on a burger Warhol doesn’t make any noise except to briefly express frustration because the ketchup won’t quickly emerge from the Heinz bottle. ‘It doesn't come out,’ Warhol says in the clip The clip was taken from a 1982 movie by Danish experimental filmmaker Jorgen Leth called 66 Scenes from America The ad ends with a Burger King logo beneath a hashtag which reads #EATLIKEANDY. The clip was taken from a 1982 movie by Danish experimental filmmaker Jorgen Leth called 66 Scenes from America. The segment of the film which was used in the ad was titled ‘Andy Warhol Eating a Hamburger.’ After Warhol is done eating the Whopper, he famously says: ‘My name is Andy Warhol, and I just finished eating a hamburger.’ The ad ends with a Burger King logo beneath a hashtag which reads #EATLIKEANDY A few years after the film was shot, Burger King obtained the rights to use the footage of Warhol, according to Ad Age. ‘One of the things that was unique about the negotiation was that we didn't want to change or touch the film in any way that would take away from its original intent,’ says Marcelo Pascoa, Burger King's global head of brand marketing. A poster for 66 Scenes from America is seen above ‘We knew that the best thing we could do would be to keep the film as intact as we could.’ Burger King then got permission from Warhol’s foundation and those connected to Leth to use 45 seconds of Warhol eating for the Super Bowl ad which aired on Sunday. ‘We want people to have that experience as well because it's truly something to watch from beginning to end with that uncomfortable silence, to see the full film,’ says Pascoa. 'The spot is meant to break through the traditional Super Bowl commercial break, filled with explosions, slapstick jokes and celebrities, with an almost silent, yet powerful work of art,' Burger King said in press statement. What viewers who saw the ad on Sunday did not see was the clip from Warhol’s interview with Leth in which the artist first suggested using McDonald’s. Warhol died in 1987. He was 58 years old.<doc-sep>
Andy Warhol had a burger his way during Sunday’s Super Bowl. The late artist behind the 1960s pop-art movement made an unexpected appearance in a Burger King ad amid the modern glitz and glamour of football’s marquee event. CLICK HERE FOR COMPLETE SUPER BOWL LIII COVERAGE The 45-second commercial showed Warhol sitting at a table while removing a Whopper box from a Burger King paper bag. After carefully unwrapping the burger, he was then seen opening a Heinz bottle and pouring some of the ketchup out — with a bit of difficulty — on the burger wrapper. “It doesn’t come out,” Warhol remarked to himself after shaking the bottle a few times. The ad ends with the artist dipping his burger in the condiment and eating the Whopper while a vintage Burger King logo — and the hashtag #EatLikeAndy — appears on the screen. CHIPTOLE RETWEETS POST ABOUT ADAM LEVINE'S TORSO LOOKING LIKE A CHIPOTLE BAG' “The spot was meant to break through the traditional Super Bowl commercial break, filled with explosions, slapstick jokes and celebrities, with an almost silent, yet powerful work of art,” the fast-food company has since stated in a press release. BURGER KING TROLLS MCDONALD'S WITH NEW MENU FEATURING 'NOT BIG MACS' The commercial was also meant as a nod to Warhol’s iconic quote: “What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest.” The clip used in the ad is from the 1982 documentary “66 Scenes from America” (“66 scener fra America”) by Danish director Jorgen Leth. As the title suggests, the film features 66 visual snapshots from around the United States that represent an aspect of Americana. “It consists of a series of lengthy shots of a tableau nature, each appearing to be a more or less random cross-section of American reality, but which in total invoke a highly emblematic picture of the USA,” according to IMDB. The longer four-minute clip from the narrative documentary depicts Warhol eating the rest of his burger before crumpling the wrapper back in the Burger King bag. “My name is Andy Warhol and I just finished eating a hamburger,” he concludes the scene. CLICK HERE TO GET THE FOX NEWS APP In the weeks leading up to the Super Bowl commercial, Burger King released five teaser videos of their iconic king mascot preparing and sitting behind the table Warhol used in the clip.