This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. The opinions and information provided on this site are original editorial content of Sneaker News. Update 3/19/19: Nike has univeled the specifics of the Give Fresh Air initiative. Update 3/12/19: Alongside the “Give Fresh Air” initiative, a shoe will still be releasing on Air Max Day: the Air Max 180 BLN is slated to drop exclusively in Berlin, Germany. Since 2014, Nike has celebrated Air Max Day on March 26th — the day that the OG Air Max 1 first debuted in 1987 — with special drops, unique events, and plenty of history lessons, but 2019’s festivities will be a little different: no new shoes will be releasing. Previous years saw the revival of everything from the atmos Air Max 1 “Elephant” to new releases like the very first Vapormax colorway in 2017 and Sean Wotherspoon’s Air Max 97/1 in 2018, but this year Nike is instead opting to focus on their new “Give Fresh Air” initiative in support of local community-focused organizations. The Swoosh Brand’s official statement is as follows: “With the launch of the Air Max 1 in 1987, a revolution began. In the years since, Nike and “Air” have become synonymous while expanding its loyal following. Although March 26, 1987, marks the beginning of the epic Air Max journey, this Air Max Day launches a new chapter focused on taking action. We know that change happens when people come together. Give Fresh Air is a rally cry to unify sneaker culture around a shared passion to ignite change. Nike and our partners will create ways to give “Air” to support local organizations and champion the power of community. Since its inception in 2014, Nike’s Air Max Day has served as a celebration of all things Air — but unlike years past, 2019’s iteration of Air Max Day will not include any new releases.” Shoes that were slated to release on the 26th will now likely be dispersed across the impending spring months — so be sure to check our Sneaker Release Dates page to see when you’ll be able to secure your preferred upcoming Air Max drops. via Sole Collector<doc-sep>The six final shoes from the "Nike: On Air" design contest. While sneakerheads patiently await the shoes Nike will drop for Air Max Day, which takes place every March 26, the brand has revealed what is slated to hit stores after and delivered styles you could wear on the day itself. According to the Swoosh, six Air Max styles are slated to hit stores in April. The looks are the results of last year’s “Nike: On Air” design contest, where contestants reimagined Air Max styles using their city as inspiration. The shoes are inspired by New York City, London, Paris, Seoul, Shanghai and Tokyo. New imagery of one of the six styles is circulating on social media, the Nike Air Max 97 “Neon Seoul” designed by Gwang Shin. The bold take on the classic silhouette is inspired by the city’s neon signs. The other five styles to hit retail in April are the NYC-inspired Air Max 98 La Mezcla by Gabrielle Serrano, the Shanghai-themed Air Max 97 SH Kaleidoscope by Cash Ru, the Air Max 97 London Summer of Love by Jasmine Lasode, the Air Max 1 Tokyo Maze by Yuta Takuman and the Air VaporMax Plus Paris Works in Progress by Lou Matheron. The six final “Nike: On Air” design contest sneakers. CREDIT: Nike But if you can’t wait to pick up a new Air Max look, the Swoosh released several “Have a Nike Day” styles on Friday. The shoes employ black, white, hyper jade and bleached coral hues and feature Nike swoosh smiley face logo lace locks. Included in the mix — and available now — are new colorful takes on the Air Max 270 ($150), Air Max 95 ($170) and the Air Max 97 ($170). The styles can be picked up via Nike.com and at select retailers such as Foot Locker. The brand also released the Air Max 1 “Have a Nike Day” that quickly sold out. Nike Air Max 97 “Have a Nike Day” CREDIT: Foot Locker Nike Air Max 270 “Have a Nike Day” CREDIT: Foot Locker Nike Air Max 95 “Have a Nike Day” CREDIT: Foot Locker If Nike delivers anything as impactful as it did last year on Air Max Day, sneaker fans are in for a real treat. As a refresher, the brand released the Sean Wotherspoon-designed Air Max 1/97 worldwide on the day. Sean Wotherspoon x Nike Air Max 1/97 CREDIT: Nike Want more? Why Nike’s Stock Just Hit an All-Time High Nike Air Max 95 Crab Shoes Look Good Enough to Eat Nike Tops List of Most Valuable Fashion Brands, but Adidas Is Gaining Ground<doc-sep>According to reports, Nike recently announced that it will not be releasing any sneakers for Air Max Day 2019. Since launching the annual March 26 Air Max celebration back in 2014, the event has served as an avenue for introducing the latest silhouettes and delivering new releases. But this year Nike has decided to take Air Max Day into a new chapter, with a focused on taking action for positive change. Rescheduling all of its planned drops, Nike will be launching the “Give Fresh Air” initiative in partnership with local organizations to build a stronger sense of community. Releases originally planned for Air Max Day will now be dropping over the next few months. Take a look at Nike’s official statement regarding its “Give Fresh Air” initiative below. In case you missed it, the UNDERCOVER x Nike SFB Mountain surfaces in “Dark Obsidian/University Red.”<doc-sep>Brand: Nike Model: Air Max Plus, Air Max 95, Air Max 97, Air Max 270, VaporMax '19, VaporMax Run Utility, Air Max Dia, Air Max 720 Key Features: Iridescent colorways, black detail, Swoosh branding, Max Air tooling. Release Date: March 21 Price: TBC Buy: Nike.com and at select retailers Editor’s Notes: With Air Max day just weeks away, Nike announces a celebratory release with the Air Max "Throwback Future" pack. Nike's "Throwback Future" capsule consists of various Air Max silhouettes decked out in iridescent colorways. The range includes the Air Max Plus, Air Max 95, Air Max 97, Air Max 270, VaporMax '19, VaporMax Run Utility, Air Max Dia and Air Max 720, while the matte-finished Air Max 720 is a Greater China-exclusive. “Our more expressive Air Max models shine with more expressive colorways,” says Courtney Dailey, Nike VP of Color Design. “We use color to show off a shoe’s technology and balance that with foundational grays and blacks.” You can get a look at each sneaker from Nike's Air Max "Throwback Future" pack via the gallery above. The collection launches on Nike.com and at select retailers on March 21. Hit the comments to let us know your favorite sneaker from the collection. To stay updated on everything happening in the sneaker world, follow @Highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning quick updates to your inbox.<doc-sep>
Since it began in 2014, Air Max Day has been an opportunity for Nike to drop new products – March 26 last year saw the introduction of Sean Wotherspoon's Air Max 1/97. However, for Air Max Day 2019, Nike's doing things a little differently. The brand is using Air Max Day 2019 to launch its "Give Fresh Air" campaign, aimed at giving back to the community through influencers and retailers. Nike released the following statement about the campaign: “With the launch of the Air Max 1 in 1987, a revolution began. In the years since, Nike and 'Air' have become synonymous while expanding its loyal following. Although March 26, 1987, marks the beginning of the epic Air Max journey, this Air Max Day launches a new chapter focused on taking action. We know that change happens when people come together. Give Fresh Air is a rally cry to unify sneaker culture around a shared passion to ignite change. Nike and our partners will create ways to give 'Air' to support local organizations and champion the power of community. Our launch this Air Max Day won't be a shoe but a call to action to pay it forward. 3.26.19 will not be about buying sneakers, it will be about giving them to others. We will leverage the power of the Nike network to elevate and heroize these stories and in the process champion one of the largest sneaker drives in modern history. This Air Max Day, don't buy. Give." According to Sole Collector, “releases originally planned for Air Max Day will instead be dropping over the upcoming months.”