It’s official: Apple will hold its next big event on September 12 at Steve Jobs Theater in Cupertino. Apple issued media invites with the tagline ‘Gather round’ as a teaser today. While three new flagship iPhones and a redesigned Apple Watch are expected to be the star of the show, there are a lot of other products in the pipeline that could make an appearance at the big event. iPhone X(s) Apple is expected to unveil three new iPhones — each with the iPhone X design including Face ID and no bezels. An updated 5.8-inch OLED version of the iPhone X is expected to come in around $899 ($100 cheaper this year), a massive 6.5-inch OLED version is expected to start around $999 and serve as the ‘Plus’ version, and a cheaper 6.1-inch LCD version with multiple color options is expected to replace the entry level side of the flagship lineup. Notice the gold in the announcement art? This year the iPhone X is expected to come in gold — don’t hold your breath for a round Apple Watch (or iPhone!) though. Apple Watch Series 4 The big rumor for the Apple Watch Series 4 (if that’s what Apple calls it) is a new design focused on increasing the screen size — possibly without increasing the overall casing. The new watch may also have solid state buttons and improved heart rate detection. iPad Pro If we see new iPads unveiled at the event, we expect to see two iPad Pro upgrades with Face ID and no Home button. (Personally, I don’t expect a notch either given the size of the slim bezels on the iPad anyway.) The new models should include an 11-inch version, up from 10.5-inches, and a 12.9-inch version. Mac Updates In terms of Mac updates, there is a lot in the pipeline that could possibly warrant its own event, maybe even alongside iPads, but here’s what we expect this year: A MacBook Air replacement with Retina display A new Mac mini with modern specs Updated iMacs, possibly with True Tone or other display enhancements Possibly a 12-inch MacBook update Apple’s new modular Mac Pro that will replace the 2013 model is also in the pipeline, but Apple has said it will be a 2019 release. More In addition to new iPhones and Apple Watches, it’s highly likely we’ll finally hear more about AirPower, Apple’s wireless charging mat that was previewed last September. We should also learn more about the AirPods charging case that works with AirPower, and maybe even see a new version of AirPods that features built-in “Hey Siri” recognition. We should also learn when Apple plans to release iOS 12, watchOS 5, and tvOS 12. macOS Mojave is also still in beta, but Mac software updates are sometimes scheduled later. Other surprises may be in store, so stay tuned to 9to5Mac for full details going into the event! iPhone launch on September 12, at Apple Park pic.twitter.com/MVzUj1V1z9 — kif leswing (@kifleswing) August 30, 2018 Subscribe to 9to5Mac on YouTube for more Apple news: FTC: We use income earning auto affiliate links. More. Check out 9to5Mac on YouTube for more Apple news:<doc-sep>The company is planning three new models that look like the iPhone X, including a refresh to the flagship device, a larger premium model, and a larger, cheaper model that comes in different colors. All three devices will have facial recognition and edge-to-edge screens like the iPhone X, but the two premium models will have OLED screens, while the cheaper phone will use LCD technology, Bloomberg News has reported. The event will be held in Cupertino, Calif., at the Steve Jobs Theater on the company’s Apple Park campus, according to Apple’s website. Apple Inc. set Sept. 12 as its most important day of the year when the world’s most valuable public company will unveil the next iPhones. A couple of hours later, images of two of the new devices appeared online. Advertisement Later on Thursday, website 9to5Mac published photos of two new iPhones and a new Apple Watch. The images corroborate earlier Bloomberg News reporting that the new high-end devices would come in two sizes, feature a gold color option, and use the name iPhone Xs. The image of the Watch shows a new face that displays more information and has a bigger display. Seth Weintraub, who owns 9to5Mac, said the photos were spotted on a hidden portion of Apple’s website and are actual photos of the products to be announced in September. Apple goes to extensive lengths to keep its products under wraps. However, this is the second year in a row where details about new products leaked at least partly through Apple. Last year, details about the iPhone X, cellular Apple Watch, and HomePod speaker emerged early via software accidentally released online by Apple. The iPhone accounts for about two-thirds of the company’s revenue, and serves as a hub for Apple Watches, AirPods, and services like the App Store and Apple Music, which generate most of Apple’s other sales. Advertisement Last quarter, the iPhone generated almost $30 billion in sales. Apple will collect more than $61 billion in revenue in the September quarter, the period when the new iPhones are likely to go on sale, according to data on analysts’ estimates compiled by Bloomberg. On Thursday, Warren Buffett said he slightly increased his stake in Apple recently, adding that the iPhone is “enormously underpriced” for the utility it offers users. Apple shares closed up just under 1 percent at $225.03. Beyond the iPhones, Apple is also planning new Macs, Apple Watches, and iPad Pros for debut this year. Each time Apple has unveiled a new Apple Watch model, it has done so alongside a new iPhone, while Mac and iPad updates are sometimes unveiled separately. The new Apple Watch models will include larger screens that cover nearly the entire front of the watch. The Apple Watch isn’t an iPhone-like revenue generator, but is part of the company’s growing Other Products segment. That division, which also includes AirPods, the Apple TV, HomePod, Beats headphones, and iPad accessories, generated a $3.7 billion in revenue last quarter. Apple is also working on two new iPad Pro models with slimmer bezels and facial recognition along with a new low-cost MacBook laptop and a Mac mini desktop geared toward professionals, Bloomberg News has reported.<doc-sep>
Apple is set to reveal its latest lineup of products on Sept. 12 at the Steve Jobs Theater on the tech giant's campus, it announced in an invitation to media. The event starts at 10 a.m. P.T. The company's annual September event serves as the introduction of new iPhone models and upgraded gadgets before inventory hits the shelves, but this year's unveiling is rumored to be impressive even by Apple's standards. Analysts and news outlets are expecting upgrades to nearly every Apple product line. Reports have suggested a new line of iPhones, a new MacBook Air and updated Mac Mini, upgrades to the iPad and a new Apple Watch. Apple is expected to announce three new iPhone X models: a sequel to the current model with the 5.8-inch OLED display, a larger version with an OLED 6.5-inch display and a cheaper version with a 6.1-inch LCD screen. The 6.1-inch model will use aluminum instead of steel casing to keep costs lower, Bloomberg reported. The article also said Apple will offer new color options for the iPhone lineup. Like the iPhone X, all the new iPhone models will ditch the home button in favor of gesture controls and the FaceID facial recognition system for unlocking the phone. Apple is also expected to update its iPad Pro models with screens and features that mimic the iPhone X, including FaceID and gesture controls. Bloomberg reported that Apple will have new versions of the 12.9-inch and 11.9-inch iPad Pros. Apple declined to comment to Bloomberg. Several of the reported updates to the iPad and Watch mimic the iPhone X — revealed at last year's product event — with its full-width, OLED screen and facial recognition software.