1:14 Watch Haas reveal their new look for the new season... Watch Haas reveal their new look for the new season... Haas have offered a first look at F1 2019 by revealing a striking black and gold livery for the new season. The dramatic colour change for the American-owned team comes on the back of a title sponsorship deal with Rich Energy, a British energy drinks company. The firm has targeted challenging Red Bull "on and off track". F1 launch week: When you'll see the 2019 cars The new look was unveiled at an event in London, although Haas' actual 2019 car was not revealed. The VF-19 will instead be seen for the first time at winter testing later this month. "This is the time of the season when you hope you've got designs right and you can be competitive straight away," said Gene Haas, Haas F1 founder and chairman. "The new car looks distinctive, not only in terms of its colour scheme, but also with the new regulations in play. Hopefully those design changes brought in for 2019 will improve the racing on-track, and more importantly give us a shot at making more of an impact at each Grand Prix." Find out more about Sky Sports F1 F1 2019: All the key details Haas are one of only two teams to retain their driver line-up from last season, with Romain Grosjean and Kevin Magnussen in tandem for the third campaign in a row. WAIT...NO...MORE! We're proud to present the #RichEnergy #HaasF1 VF-19 livery unveil. All change in the looks department for the new #F1 season! 😍😍😍 pic.twitter.com/uQNDm1hiXQ — Haas F1 Team (@HaasF1Team) February 7, 2019 New Haas sponsor aiming high The Banbury-based team enjoyed their best-ever F1 season last year, just missing out on fourth after a close battle with Renault, and have improved in every campaign since joining the sport in 2016. William Storey, the chief executive of Rich Energy, grabbed headlines at the launch by saying: "We're looking forward to taking Red Bull on both on and off the track", with his company competing in the same energy drinks market place as Red Bull. "Formula 1 is a wonderful platform for us and we're with the best run team in my opinion and, equally importantly, lovely people," said Storey. "We're delighted to work with Haas and we want to do it on a very long-term basis." Storey added: "Red Bull are a brilliantly-run business, Dietrich Mateschitz is a very clever guy and created a category in 1987, but we feel we have a better product and a better brand. We feel we have a really good opportunity to beat them, off the track." Asked if challenging former champions Red Bull on the track was an achievable ambition, team principal Guenther Steiner added: "You have to try hard. If you have no targets you never achieve anything. "It's an ambition. In racing they are very good, but you never know. Last year we had the fourth-fastest car and finished fifth, but the next one up was Red Bull. "We can try. If you don't try you don't achieve it." The return of black and gold to Formula 1... Haas' new look for 2019. 'I hope it will be fast as well. But I'm confident and upbeat having Rich Energy with us' says team boss Steiner. pic.twitter.com/R4wY58BhKf — James Galloway (@JamesGallowayF1) February 7, 2019 What's changing on the F1 2019 cars? Haas revealed their new livery on last year's car, though it was fitted with a new-for-2019 front wing. Here's a reminder of those changes for this year... Simplified front wing, with a larger span The new front wing is 200mm wider, but has also been simplified in order to reduce turbulence. That should mean the cars can race closer together, thus increasing the chances of overtaking. The FIA, the sport's governing body, are also hoping for a low 'outwash' potential - meaning less air is directed outside the wheels. If that's the case, the car behind will be able to get more grip to go through corners faster. Simplified front brake duct with no winglets A simplified front brake duct works in tandem with the front wing, and the surface available for aerodynamic exploitation has been reduced. The change encourages designers to use the ducts for cooling, rather than aerodynamic gain. The banning of 'blown axles', featured on the Ferrari and Red Bull cars from last year, will further smooth the airflow. Wider and deeper rear wing The taller, wider and simpler rear wings should generate more downforce at the back of the cars and improve airflow, allowing drivers to slipstream the cars in front more effectively., The rear wings can also now be fitted with a higher flap - which could increase the strength and power of DRS by 25%. What's in an F1 livery? Although only just entering their fourth F1 season, Haas have undergone several livery iterations already - but 2019's overhaul is the most wide-ranging of the lot... The first-ever Haas Formula 1 car on track during Barcelona testing in 2016 2017 - take one. A mean and moodier-looking colour scheme arrived for the start of year two... ...but there was another tweak from Monaco, with the red phased out and white added in around the nose Then another variation of a theme for 2018, the best season of Haas' short F1 life to date Get the dedicated Sky Sports F1 channel - the exclusive home of all live F1 - for £18 a month in HD with no contract. Get Sky Sports F1.<doc-sep>Alfa Romeo Racing C38 The Alfa Romeo Sauber F1 team has become simply the Alfa Romeo Racing team for 2019, dropping the long-standing Sauber name. The C38, the team's entry for this season, sports a white and red livery similar to last year's car, and looks wonderful. Former Ferrari driver Kimi Raikkonen will be joined by Ferrari Driver Academy graduate Antonio Giovinazzi to pilot the cars.<doc-sep>At the unveiling of the team's new Rich Energy livery in London on Thursday, its CEO William Storey raised some eyebrows when he suggested the aim was to "challenge" Red Bull on circuits and in the business world. But rather than dismiss the thought of taking on one of F1's top teams as a pipe dream, Haas team boss Gunther Steiner thought it was correct to have lofty ambitions. "I think you have to try hard," said Steiner, when asked by Motorsport.com about the Red Bull aim. "If you have no target, you never achieve anything. "Off track I don't know, William can speak better about that than me, because I am not an expert in energy drinks. But sure it is an ambition. "They [Red Bull] are good in racing. But you never know. Last year I think we had the fourth fastest car, and we finished fifth, I know about that. So the next one up was Red Bull. We can try. "If we achieve it or not I don't know, but if you don't try then for sure you don't achieve it. Why would you do it if you don't put your target high?" Haas driver Kevin Magnussen agreed with his boss that being ambitious was nothing to be ashamed of. "I think it's great to have big ambition," he said. "You hear William say he wants to take on Red Bull. He started a company that will be in direct competition outside of Formula 1 so you need to have this kind of ambition to succeed. There's nothing wrong with that at all." Romain Grosjean, Haas F1 Team, Guenther Steiner, Team Principal, Haas F1 and Kevin Magnussen, Haas F1 Team Photo by: Sam Bloxham / LAT Images But Magnussen thinks it premature to believe that Haas would have a realistic chance of overhauling Red Bull immediately. "I doubt it'll be this year, but no one knows what the future holds. There are regulation changes and maybe budget caps, so who knows what can happen? You can't say what's possible at the moment but if you don't believe in it, for sure it won't happen." Steiner said that Red Bull's switch to Honda had at least opened up some uncertainty about its potential in 2019, but he was not taking anything for granted. "It is difficult to say because Honda will get better," he said. "They got better every year and they will get better again. And for sure Red Bull will help them to get better in my opinion. "As you know they are a good team, they are always there or thereabouts, so if they can steer in the right direction then that will help. "For sure Honda had a little bit of reliability issues last year, so let's see what is coming this year. I cannot look into the future to say how good they are or how bad they are. "I don't push anybody back, but if we are better I am happy. It can go both ways. There is an opportunity. Let's wait until after the tests to see where everybody is and how good we are." Although Rich Energy has faced sceptics since it first announced the Haas title sponsorship deal, Storey is clear that his company can be a game-changer in taking on Red Bull. "I think we have already beaten them: we have a better-looking car. That is just a bit biased there!," he said. "We are expanding very quickly, we are taking a huge amount of business from them. "Some of the biggest drinks distributors in Europe are delisting Red Bull now, and I think our results will start to speak for themselves. F1 is a wonderful platform for us. "We are with the best run team in my opinion and, equally importantly, lovely people. We are delighted to work with Haas and want to do it on a very long term basis." Asked if his goal was to put the wind-up on Red Bull, Storey said: "No, not at all. I think Red Bull is a brilliantly run business. "Dietrich Mateschitz is a very clever guy. He has created a category in 1987, and we just feel that we have a better product and a better brand. "We feel that there is a little bit of apathy and hubris in the market place and we think that we have a real opportunity to beat them – off the track." Haas F1 Team VF-18 with 2019 new livery Photo by: Joe Portlock / LAT Images<doc-sep>
3:20 Kevin Magnussen talks Sky Sports' Craig Slater through Haas' ambitions for 2019 and what might happen at the front of the field. Kevin Magnussen talks Sky Sports' Craig Slater through Haas' ambitions for 2019 and what might happen at the front of the field. Haas' new title sponsor has targeted Red Bull in Formula 1 as they launched their arrival in the sport with a bold vision for the team's future. Rich Energy's long-mooted arrival in the sport has coincided with their black and gold colours being incorporated into Haas' car livery for 2019. Haas reveal striking new livery And the British firm's chief executive has set out what he hopes to achieve from their first involvement in F1. "We're looking forward to taking on Red Bull - both on and off the track," said William Storey. 1:14 Haas have offered a first look at F1 2019 by revealing a striking black and gold livery for the new season. Haas have offered a first look at F1 2019 by revealing a striking black and gold livery for the new season. "We intend on being in Formula 1 long, long term and we believe that Haas are a dream partner for us. They're a David taking on Goliath within Formula 1 and we're doing the same in the drinks business." On the sporting side of that challenge, Haas finished fifth in last year's standings, two places behind Red Bull, but the former world champions scored more than four times their points. Find out more about Sky Sports F1 F1 2019: All the key details Winning the midfield fight is therefore likely to be a more realistic immediate target for Haas, but team boss Guenther Steiner insisted there is nothing wrong with setting ambitious goals. "You have to try hard. If you have no targets you never achieve anything," he said. "It's an ambition. In racing they are very good, but you never know. Last year we had the fourth-fastest car and finished fifth, but the next one up was Red Bull. "We can try. If you don't try you don't achieve it." Steiner added: "I have confidence again we have got a solid car and I don't see anything bad coming for us. Hopefully I'm right." Where will Haas be in the order? While Steiner acknowledged the team remained inconsistent in 2018, their car's pace was such that they regularly were the fourth-fastest team behind Mercedes, Ferrari and Red Bull. Kevin Magnussen, who stays on at Haas alongside Romain Grosjean for a third season, accepts simply staying where they are will be a challenge, but believes it is one the team can win. "We took a very big step from 2017 to 2018 and we're now in a place in the rankings that is very competitive," Magnussen told Sky Sports News. "To take as big a step [in 2019] is very difficult - it's going to be incredibly difficult to even hold on to where we were last year. "But I think we can do it. Our ambition is to take a step forward but it's a competitive place that we are now in and it would take a lot of hard work and a very good job to do that." Former champions Renault, who pipped Haas to fourth, McLaren and Williams are all targeting improved campaigns and Magnussen added: "Renault were strong last season, beat us to fourth, and they haven't been sleeping over the winter so are going to be very strong again this year. "We'll see about McLaren and Williams, two very big teams who haven't been performing to their level the last few years. They are going to get back at some point probably, but we've got to focus on ourselves and use the experience we've gained to improve everywhere." F1 launch week: When you'll see the 2019 cars Why Haas for Rich Energy? While still relatively little-known, Rich Energy have been linked with involvement at F1 teams for the past two seasons but potential tie-ups with Force India and Williams have not materialised. So why Haas? "By every metric they were vastly superior," said Storey. "They've got the best business model in the sport, they are uniquely positioned to exploit regulation changes. They are run in a very unpretentious fashion, they are proper races and Gene Haas is a wonderful businessman who is approaching motor racing in the right way. "They have got a brilliant team principal and two drivers with personality, which is superb."