The Brackley-based outfit revealed images of the revamped car on Wednesday, as drivers Valtteri Bottas and Lewis Hamilton began a shakedown at Silverstone. Team boss Toto Wolff said that the new aero regulations coming in for 2019 meant that the pressure had been raised at his outfit to keep on top in F1. "The 2019 season will be a new challenge for all of us," he said. "The regulations have changed quite substantially. We have to start from scratch, we need to prove ourselves again - against our own expectations and against our competitors. "We start the season with zero points, so we're taking nothing for granted and there's absolutely no feeling of entitlement to be at the front. In fact, with the regulation change for the new season, every team can have a shot at the title and we're seeing all of them as a potential threat." He added: "We're eager to hit the ground running in Barcelona, to benchmark ourselves against our own simulations and see if our predictions materialise on track. "We will focus on ourselves, building up performance and hopefully be ready when the first really competitive session starts on Saturday in Melbourne." Although the W10 had been adapted to suit the new regulations, it has retained the same wheelbase length as its predecessor. Technical director James Allison said: "A close inspection will reveal that the execution of this concept has been further refined. "Every item is pushed tighter, made more slender - each change permitting us to improve the aerodynamic performance beyond what would have been possible had we accepted the physical limitations of the 2018 design." Mercedes-AMG F1 W10 Photo by: Mercedes AMG<doc-sep>Mercedes has revealed its new W10 Formula 1 car for the 2019 season with a fresh livery design to celebrate its 10th season since returning to the sport. The new Mercedes-AMG F1 W10 EQ Power+ car was revealed in a series of render images released by the team on Wednesday morning. Five Storylines to look out for in F1 2019 Video of Five Storylines to look out for in F1 2019 The new design sticks to the team's traditional silver, black and turquoise colours but in a new scheme, as well as adding a pattern of Mercedes three-pointed stars to the engine cover. It is also running in a lighter shade of silver compared to previous years. The subtly-revised look comes to celebrate Mercedes' 10th season back in F1, having returned to the grid after over 50 years away in 2010. It also celebrates 125 years of motorsport for the company, with Daimler engines powering the victory at the 1894 Paris to Rouen race, and 85 years since the first 'Silver Arrow' race at the Nürburgring. "We've come a long way since 2010 when we re-joined Formula 1 with a Mercedes works team. We had a steep learning curve in the first few years, building the long-term capability of the team and continuously improving our performance," said Wolff. "We saw the first good season in 2013, when we finished second. After that we've been on a winning streak with five consecutive double championships - an incredible success that none of us in the team, even in our wildest dreams, would have believed possible, especially since we were up against formidable opponents." Mercedes enters the 2019 season chasing a sixth consecutive clean sweep of titles, having defended its crowns successfully last year. Lewis Hamilton clinched his fifth F1 drivers’ title in 2018, and combined with teammate Valtteri Bottas to deliver Mercedes the constructors’ crown for a fifth year in a row. "The 2019 season will be a new challenge for all of us," Mercedes F1 boss Toto Wolff said. "The regulations have changed quite substantially. We have to start from scratch, we need to prove ourselves again - against our own expectations and against our competitors. "We start the season with zero points, so we're taking nothing for granted and there's absolutely no feeling of entitlement to be at the front. In fact, with the regulation change for the new season, every team can have a shot at the title and we're seeing all of them as a potential threat. "We're eager to hit the ground running in Barcelona, to benchmark ourselves against our own simulations and see if our predictions materialise on track. We will focus on ourselves, building up performance and hopefully be ready when the first really competitive session starts on Saturday in Melbourne." Valtteri Bottas completed the maiden run for the new W10 car in a shakedown at Silverstone on Wednesday morning. Reigning world champion Lewis Hamilton will get his first taste of the car later today.<doc-sep>Advertisement Mercedes have unveiled their new car for the 2019 season that they hope can lead them to a sixth-straight championship double, but fans have been left dumbfounded at claims of a 'new look'. The team took to Twitter to unveil the W10, claiming that the car represented a 'New Year. New Look. Same target', but supporters immediately voiced their dissatisfaction following previous hints from the team of a big livery change. Mercedes had been hinting to fans in recent weeks that a dramatic new livery was to be introduced, after sharing images on Twitter of various camouflage items, including parts of the car as well as a cap and sunglasses, before instead unveiling a colour scheme and design that has been consistent with the team since 2010. Valtteri Bottas puts Mercedes' new car, the W10, through its paces during a shakedown session at the Silverstone circuit Bottas was the first of the Mercedes drivers to drive the new W10 on track at Silverstone on Wednesday The Finn crosses the start-finish line as he drives the car he hopes could make him a title contender for the 2019 season Although winter testing does not start until next week, Mercedes are permitted to do a brief shakedown run with the new car The damp Silverstone track, which will host this year's British Grand Prix, led to Bottas running on the intermediate tyre One fan simply said 'Guys, where's the camo?' in addition with two laughing emojis , while another posted 'New look? You sure you've posted the correct image?' However, there has been subtle changes to the car's design, including the addition of silver arrows to the engine cover in homage to the team's badge, and the look has gone down well with other supporters. Praising the car, a fan said: 'Sleek and stunning..no more red numbers... Really wish you as a Team and Lewis all the best defending your title.. Good luck to Valtteri too.. looking forward to the challenges and battles ahead #W10.' First laps in the bag 💪 W10 looking right at home on track! #WelcomeW10 ✨✨✨ pic.twitter.com/M41Ns0oTHe — Mercedes-AMG F1 (@MercedesAMGF1) February 13, 2019 Lewis Hamilton took to Twitter to share images of the new Mercedes before watching the new car in action for the first time As well as revealing the car on Twitter, Mecedes also gave it its track debut with Hamilton and Valtteri Bottas putting the car through its paces in a shakedown session held on a damp Silverstone circuit. Bottas was the first to drive the car in the morning, leaving an excited-looking Hamilton watching on behind a safety fencing track side watching his Finnish team-mate debut the car. The Brit looked pleased with what he saw from the W10 at the venue where this season's British Grand Prix will be held ahead of driving the car for the first time in the afternoon. On Instagram, the world champion said: 'It’s here. What do you all think of the new livery this year?! I am seriously excited to be driving this car for the first time today!' Mercedes have unveiled their new car they hope will once again win them both world titles in the 2019 season The team have claimed that the W10 is a new-look despite it featuring a very familiar colour scheme to previous seasons Mercedes have won both world championships for the past five seasons and will begin 2019 as big favourites to retain them The rear of the car features a slight update in that arrows have been added to the engine cover in a nod to the team's logo Team boss Toto Wolff is wary of a tough title challenge following on from a battle with Ferrari and Sebastian Vettel last term, but admits he now fears his team could come under threat from every team on the grid. 'The 2019 will be a new challenge for all of us,' Wolff said. 'We have to start from scratch, we need to prove ourselves again - against our own expectations and against our competitors.' 'With the regulation change for the new season, every team can have a shot at the title and we're seeing all of them as a potential threat.' Mercedes had been hinting towards a livery alteration with cryptic tweets ahead of the launch of the W10 Some fans were left disappointed by the lack of camouflage following previous tweets from Mercedes Fans were left a little deflated at the 'new look' claims from the team who had been hinting towards a radical livery departure MERCEDES W10 SPECS Overall length: 5000mm Overall width: 2000m Overall height: 950mm Overall weight: 743kg Engine: Mercedes-AMG F1 M10 EQ Power+ Gearbox: Eight speed Gear selection: Sequential, semi-automatic Brakes: Brembo Advertisement Wolff also added that he had spoken with both of his drivers ahead of the new season and that the team is already well prepared ahead of pre-season testing that starts at the Circuit de Catalunya in Barcelona next week. 'Both Lewis and Valtteri spent the winter taking their minds off Formula One for a while, which is important,' he added. 'Lewis spent some time travelling. When we met after the winter break, he was refreshed; he's extremely hungry and wants to start racing again. 'But we're all looking forward to the challenge; we're eager to hit the ground running in Barcelona.' The Silver Arrows have dominated the sport for the previous five seasons, winning both the drivers' and constructors' championships on each occasion. Hamilton has won four of the drivers' titles in that time, including in 2018, and is hopeful the new look W10 can power him to his sixth career championship that has only been bettered by Michael Schumacher's seven. Mercedes had teased fans earlier in the day before the launch with a Twitter video showing their previous challengers dating back to 2010 when they returned to the sport as a full-time outfit for the first time since 1955.<doc-sep>
This is the first look of the new Mercedes car the Formula 1 team hope will help them secure a record-equalling sixth successive constructors’ world title - and fans were disappointed to see it hasn’t sported a blue camouflage design. Reigning world champion Lewis Hamilton and Valtteri Bottas are set to get behind the wheel of the W10 for its first shakedown run on Wednesday. But before then, Mercedes gave fans a first look at their so-called new-look car, which looks almost identical to last year’s W09 challenger. The Silver Arrows displayed all-the-angles of their 2019 car via their social media accounts, claiming it’s a ‘new year, new look, same target’. (Image: PA) They had previously hinted that the new car was potentially going to sport a blue camouflage livery, having posted several sneak peek pictures, but that hasn’t proved the case. This was highlighted by several Mercedes fans who were hopeful of seeing a blue-themed challenger, and the team’s social media team saw the funny side of the situation by replying to a couple of Twitter responses. Mercedes have dominated Formula 1 since the current turbo-hybrid era began in 2014, winning five consecutive constructors’ titles - and they’ll match Ferrari’s record of sixth in a row should they triumph this year. (Image: PA) (Image: PA) “The 2019 season will be a new challenge for all of us,” said Team Principal Toto Wolff. “The regulations have changed quite substantially. We have to start from scratch, we need to prove ourselves again – against our own expectations and against our competitors. “We start the season with zero points, so we’re taking nothing for granted and there’s absolutely no feeling of entitlement to be at the front. "In fact, with the regulation change for the new season, every team can have a shot at the title and we’re seeing all of them as a potential threat.” (Image: Clive Mason) The Silver Arrows will now turn their attention to pre-season testing, which gets underway in Barcelona next week. “We’re eager to hit the ground running in Barcelona, to benchmark ourselves against our own simulations and see if our predictions materialise on track,” added Wolff. “We will focus on ourselves, building up performance and hopefully be ready when the first really competitive session starts on Saturday in Melbourne.”