FRANCK FIFE/Getty Images The World Cup is the source of many of football's most iconic moments, where some of the game's greatest players and teams cemented their place in history. The tournament has also provided us with some equally iconic kits through the years, and at the 2018 edition, 32 nations will be showing off their new jerseys to the world. After some often disappointing garb at Euro 2016, where all the Nike kits looked virtually the same but with a different colour palette, the shirts on display in Russia look to be a much stronger selection of designs. Nigeria Nike has gone some way to redeeming itself for the Euro 2016 debacle with its effort for Nigeria. With their green and white feathered zig-zag patterns, the Super Eagles' World Cup kit is something to behold: Video Play Button Videos you might like Unsurprisingly, it has already proved to be popular: Inspired by the kit they donned on their World Cup debut in 1994—in which they won their group ahead of Argentina and took Italy to extra time in the round of 16—their new effort is one of the standout jerseys that will be on display in Russia. The pattern is designed to emulate eagle feathers, in homage to Nigeria's nickname. Upon the release of the kit, Nike's football design director Dan Farron said: "With Nigeria, we wanted to tap into the attitude of the nation. We built this kit and collection based on the players' full identities. We started to see trends in attitude and energy connecting the athletes to music, fashion and more. They are part of a resoundingly cool culture." Nigeria may struggle in a group containing Argentina, Iceland and Croatia, but they've already won the sartorial battle. Germany Continuing on the retro theme, Germany's kits take more than a little inspiration from their Italia '90 shirts, per Sporting Index and Adidas' official Twitter accounts: Die Mannschaft won their third title as West Germany 28 years ago, having beaten England on penalties in Turin and then Diego Maradona's Argentina in the final. The defending champions will be hoping the nostalgic effort can help them repeat the same success in Russia. The new home kit contains a similar design to the 1990 shirt but given a modern update; the pattern is reflected so the dip comes under the badge rather than the Adidas logo, with Germany's colours replaced by a smart black and grey colour scheme. Meanwhile, the away kit, like its predecessor, stands out with an eye-catching diagonal green pattern. Senegal Per BBC Sport's Oluwashina Okeleji, Senegal secured a four-year kit contract with Puma in December worth a total of $12 million. The deal resulted in the following home and away strips: Admittedly, it's not as eye-catching as their previous kit, shown here by Squawka News after Senegal's squad announcement for the tournament: The lion graphics on the Puma shirts are not as vibrant as on the previous kit, but there's a subtlety and elegance to them that give the kits a classy feel. Senegal will be at the World Cup for just the second time in their history, but with the likes of Sadio Mane and Kalidou Koulibaly in their side, they'll be hoping to make an impact. In these kits, the Lions of Teranga can do so in style.<doc-sep>NIGERIA are taking on Argentina, Croatia and Iceland at the World Cup in Russia. Fans can't wait to watch the Super Eagles in action, not least because of their incredible new retro shirt, which was worn against England at Wembley. 1 Nigerians were delighted to be among the lucky few to get their hands on the country's new World Cup shirt Credit: Alamy Live News Croatia and Nigeria fans buzzing for World Cup Group D showdown in Kaliningrad When does the Nigeria World Cup kit go on sale? The Nigeria kit was released on Friday, June 1 and at NikeTown London and the official online store. But the shirt sold out in minutes after release on Friday, June 1. And Nike have said there are currently no plans for a restock. All three Nigeria jerseys have now sold out on https://t.co/sbOufonoj6. There are no current plans for a restock. | https://t.co/3tfa4y28VH — nikelondon (@nikelondon) June 1, 2018 When it goes back on sale you will be able find it here. The Nigeria kit was released much later than other countries', leading to the heightened demand. That was done deliberately with the NFF looking to avoid the spread of fake replicas throughout the country. MOST READ IN FOOTBALL CRYING BRU Fernandes breaks down in tears as Scholes slams Utd stars who 'accept losing' Revealed FLOP GEA De Gea let in 38th CONSECUTIVE penalty before missing own spot-kick in shootout Live Blog MAN UTD 1 (10) VILLARREAL 1 (11) Penalties heartbreak for United as De Gea misses in epic MAN UTD VERDICT Solskjaer blew chance to end trophy drought & it won't get easier than this Live Blog FOOTBALL NEWS LIVE Zidane QUITS Real Madrid, Antonio Conte leaves Inter Milan JEEPERS KEEPERS Agony for Man Utd as De Gea misses after epic shootout goes down to GOALIES How much does the Nigeria World Cup kit cost? The World Cup shirt costs £64.95. Following a meeting with Nike, NFF 2nd Vice President/LMC Chairman Mallam Shehu Dikko said: “The meeting was at the instance of Nike. "The company’s representatives at the meeting expressed delight with the performances of the various National Teams since they came on board and we both agreed that it was time for a much bigger contract. "That would be actualised very soon. “The new Super Eagles’ jerseys will be released into the global market, including several NIKE shops across Nigeria, on 29th May 2018, just before the Eagles fly out to London for the friendly match against England. "The cost would be $85 for one."<doc-sep>According to young Nigerians, their popular kit is not just the “nicest” but also shows off how “fly” (millennial for cool) their generation is. According to young Nigerians, their popular kit is not just the “nicest” but also shows off how “fly” (millennial for cool) their generation is. Oxford Street in London woke up on Friday morning to hundreds of people lined up around the block in lengthy queues leading to the Nike Town store. They were all there with the sole objective of getting their hands on Nigeria’s 2018 World Cup home jersey, which reportedly was sold out within minutes of the shop opening its doors. Incidentally, England were scheduled to face Nigeria on Saturday in a warm-up match for the World Cup at Wembley Stadium. That so many English supporters would be sacrificing their sleep to buy Nigeria jerseys a day earlier wasn’t so much a slight against their own team. It perhaps wasn’t even a sign that the Three Lions fans this time had given up on Harry Kane & Co before the start of the World Cup rather than a week into it, like is the case generally. It was simply England waking up to the global hysteria surrounding the mint-green-with-black-on-the-sleeves-zigzag-chevron-design jersey that Nike claim received 3 million pre-orders. Not many would have picked Nigeria to be the most-talked-about team in the lead-up to the tournament. And it’s not like the Super Eagles are projected to be a big threat — they went down comfortably to England at Wembley — or have a wonder-kid on their roster, which generally gets football fans excited. It has solely to do with the boldness of their “Naija” kit design. It costs approximately $ 85 but bootleg versions made in Thailand have been doing the rounds in Lagos since April, and are being bought for $ 30. The Nigeria Football Federation’s contract with Nike was worth $ 3.5 million and they earned a bonus of half-a-million US dollars for qualifying for the World Cup in Russia. Nigeria football team during warm-up game. (Source: Reuters) Nigeria football team during warm-up game. (Source: Reuters) It’s ironic that Nike have chosen to have the word printed boldly in front of what is widely regarded as a throwback to the 1994 jersey where the Super Eagles soared for the first time on the World Cup stage. Naija or 9ja, after all, is a moniker used by the young and flamboyant in the West African nation to represent ‘new Nigeria’. According to young fans in Nigeria, their popular kit is not just the “nicest” but also shows off how “fly” (millennial for cool) their generation is. For now, the rest of the world agrees. The zigzag style of the chevrons are said to represent an eagle’s wings. The Super Eagles have made it past the group stages on three occasions, including their loss to Italy in the round of 16 in 1994. They were beaten by Denmark in 2002 at the same stage and went down to France in Brazil four years ago. Nigeria have always been strong contenders at the junior level, having won the under-17 World Cup on a record 5 occasions. But somehow lack of funding — their captain had to organize food and places to stay and train for their last Olympic campaign — and political turmoil has meant that most of their players get lost in the system. Their squad this time is representative of their jersey with a lot of youth intermingling with a few veterans including John Obi Mikel and Victor Moses. They will, however, have their work cut out to emulate the feats of their predecessors with Argentina, Croatia and the enigmatic Iceland the other teams in their group. Nigeria’s Kenneth Omeruo in action with England’s Harry Kane. (Reuters) Nigeria’s Kenneth Omeruo in action with England’s Harry Kane. (Reuters) The only bigger stage than the FIFA World Cup for countries around the world to showcase a blend of their sartorial tastes and national identity using their premier athletes is perhaps the Olympics opening ceremony parade. But there’s only so much you can do with a football jersey, and it’s always intriguing to see how far the designers push the envelope. Some sports jerseys have transcended national boundaries and become iconic regardless of whether the team donning them have tasted success or not. Think of the beige brigade that the New Zealand cricket team inspired in the 1980s or Marco van Basten’s Oranje army for that matter. There are some that make neutral observers turn partisan, be it the Asian Paints brochure that Mexican goalkeeper Jorge Campos wore in 1994 or the Croatians at every World Cup. Let’s hope the Nigerians can break the second round voodoo and go deeper into the tournament this time around, at least for the sake of the 3 million who broke the internet to go Naija. England England jersey. England jersey. The only headlines that the English jersey, costing nearly Rs 14,500 per piece, has received so far is how it’s been made by factory workers in Bangladesh earning around Rs 18 an hour. The home kits are rather minimalistic with the traditional combination of white on blue with white socks. To their credit, the away version is catchy in red with the St George’s Cross peeking through the centre. Senegal Senegal jersey. Senegal jersey. Last year in the African Cup of Nations, Senegal had a roaring colourful lion across the right shoulder. Perhaps, the Teranga lion fancied its chances a lot more then. For, at the World Cup, the big cat seems to be content with staying silhouetted in the background and hoping for the best. Croatia Croatia jersey. Croatia jersey. The Croats have always loved checks on their shirts. But this time around their traditional checkerboard is intentionally faded and looks more like one you could play chess on and goes right down the front. The away jersey looks the same just with the lights turned dim. Japan Japan jersey. Japan jersey. You expect the Japanese to be adventurous.<doc-sep>You're probably bored of us telling you how good Nigeria's World Cup kit is by now after the many articles we've done covering the Super Eagles' eye-catching shirt. In fact, we already know that you've had enough of the Nigeria kit hype because, no matter what article, you've filled our comments section and had something to say about it. But you'll have to prepare some more great banter because we're bringing you another story on Nigeria and their fashion - though this time it's not their kits. Loading… Advert 10 Today, Salisu Yusuf's side joined several other nations in making the trip to the Russia for the month-long showpiece, with Nigeria looking ahead to their first game against Croatia in Group D on 16 June. While the majority of squads have jetted to Eastern Europe in their designer suits, obviously Nigeria were never going to follow the mold and made sure their travel attire stood out from the rest of the pack. Image: PA Just look at what John Obi Mikel and the rest of the lads have turned up in. They've worn the style/fashion contest yet again by embracing their culture: traditional Nigerian dress and trilby hat being the outrageous but utterly superb combination. Advert 10 Nigeria should be advanced to the #worldcup final for these team travel outfits alone. pic.twitter.com/OALUmYcc4f - Travon Free (@Travon) June 11, 2018 NIGERIA SUPER EAGLES WILL TRAVEL TO RUSSIA ON MONDAY, FOR THE FIFA WORLD CUP, RUSSIA 2018. WEARING A TRADITIONAL ATTIRE. pic.twitter.com/MQ8tL1i7Mb - JOE AGORUA (@JoeAgorua) June 10, 2018 Advert 10 It's not just Nigeria's kit that is incredible, their travel outfits are too :flag_ng: pic.twitter.com/iqpoL4V44p - Indy Football (@IndyFootball) June 11, 2018 Absolutely fantastic outfit. Go and make Nigeria and Africa proud. #FLY LIKE AN EAGLE INTO THE FUTURE. THE WINGS OF AFRICAN PRIDE. - ayphillydeGreat (@AyhillydeGreat) June 11, 2018<doc-sep>
Nigeria fan Michael Oloyede managed to grab one of Nigeria's World Cup kits after queuing for hours (CNN) — It’s the World Cup’s most anticipated football kit. The queues snaked down London’s Regent’s Street on Friday as Nigeria fans waited to get their hands on the jersey. Some of the fans queued outside Nike’s flagship store for several hours in the morning to get into the store. Since Nike unveiled its streetwise design for the Nigeria’s World Cup team kit three months ago, there has been a frenzy online from people eager to splash out $90 for a shirt. CNN spoke to Nigeria fans waiting to buy the jersey outside the store. They said they would be rooting passionately for the team, and a few were keen to buy the kit ahead of Nigeria’s pre-tournament friendly with England on Saturday. "We are so fly, you can't blame us," say Nigerian football fans as the World Cup jersey sells out in minutes. pic.twitter.com/aOAwsNUe0L — CNN Africa (@CNNAfrica) June 1, 2018 “We have to support the Super Eagles. We have to support our country,” one said. While another said it was “the nicest World Cup kit, this is the best, of this World Cup, they are the nicest. People of other cultures are trying to copy ours so… we are so fly, you can’t blame us.” Hours later the bright green and white jersey appeared to have sold out everywhere, leaving fans disappointed. This is the Nike shop in Lagos. The entire stock of Nigeria World Cup kits is sold out. pic.twitter.com/6S7IVd6WlS — Editi Effiòng (@EditiEffiong) June 1, 2018 Nike UK said in a tweet that it currently had no plans to restock the merchandise, prompting angry responses online from fans already frustrated from having to wait weeks for the kit’s release. At this time there is no restock planned for the Nigeria collection. | https://t.co/pciYLpg03j — nikelondon (@nikelondon) June 1, 2018 CNN was not immediately able to reach Nike for comment. Counterfeit industry The decision is sure to fuel the market for counterfeit jerseys. Fake versions of the Nigeria kit have been openly on sale in Nigeria for at least a month. CNN recently visited a bustling business district of downtown Lagos and found shops selling replica versions of several World Cup kits including Brazil and England. Damilola Odutayo/CNN A counterfeit kit seller sorts her wares in her shop in Lagos on May 31 2018 ahead of the official release of the Nigeria World Cup kit. The replica jerseys are made in Thailand, one of the sellers told us and were selling for between $20 to $40 depending on the quality, while more lower grades can go for around $5. Seller Ronke Oni told CNN the anticipation for kits before they were released on Friday fueled demand for the replicas. “People started buying the 1994 US World Cup jersey a lot when the new Nigeria jersey didn’t come out early. I got the new Nigeria jersey last month from Thailand. It sells faster and it’s cheaper. The most popular one is the home jersey. It’s hotcake right now.” Oni told CNN she mostly sells the fake jerseys online and via social media. “Most Nigerians, I don’t think can afford the original,” she said. “The replica is the same as the original, except you look closely at it.” Some analysts think that Nike waited too long to make the kits available and created space for bootleggers like Oni to cash in on demand. Sport journalist Godwin Dudu-Orumen, who runs a sports academy in Lagos, said: “The kits are not readily available. If I want to buy one and I can’t find it, more than likely the man on the street will go for the one that’s fake. They need to ensure that the kit arrives in good time, don’t wait until expectations are climbing.” “Four to six weeks ago, someone asked me but I didn’t know where to get one and now fake kits are being sold on the streets. You can dilute that demand by making the kit available in good time.” Football kit economies Kits deals can be highly lucrative to football federations. The Nigeria Football Football Federation (NFF) entered into a three-and-half-year partnership with Nike to make the country’s kits in 2015. The deal was worth $3.75m and a $500,000 bonus if the “Super Eagles” qualified for the 2018 World Cup in Russia, according to Goal.com.