Amazon Prime Day is officially the Black Friday of summer. This year’s 36-hour sales event spanning from Monday afternoon through Tuesday not only generated the highest single-day sales (Tuesday) in Amazon’s history, but also pushed sales at many of its competitors’ (retailers with over $1 billion in annual revenue) 54 percent higher than an average Tuesday, according to Adobe Analytics data. Target, which launched its own promotions ahead of the Amazon event, saw its highest single-day sales in history on Prime Day. This year’s Prime Day didn’t kick off to a good start. Shortly after the sales event began, the Amazon site crashed due to an overcrowding of site visitors. (So many shoppers saw an error page, which showed random pictures of Amazon employees’ dogs, that the hashtag #DogsofAmazon trended on Twitter Monday night.) Thankfully, the glitch was quickly fixed. Amazon announced Wednesday that Prime members in 17 countries bought over 100 million products during the event. Amazon also received more new Prime sign-ups on Tuesday than any previous day in the company’s history. However, not all shoppers came after the same deals. While Americans and Canadians bought the most Instant Pots on Prime Day, people in Mexico and Japan stocked up on laundry detergent; Philips Sonicare electric toothbrush was the best-seller in China that day; and shoppers in Singapore went crazy over the deals for Coca-Cola Zero Sugar. Interestingly, none of the best-sellers were Amazon-branded home devices, like Echo speakers or Kindles, despite Amazon’s aggressive effort in promoting these products ahead of the event. Here is a detailed list, courtesy of Amazon, of what Prime members in 17 countries bought the most on Prime Day: U.S.: Instant Pot 6 Qt 7-in-1 Multi Use; 23 and Me DNA Test; LifeStraw Personal Water Filter U.K.: Bosch Cordless Drill; Philips Hue Personal Wireless Lighting Light Strip; Finish Dishwasher Tablets Spain: SanDisk Ultra 64GB memory card; Cecotec Conga Excellence 990 4 in 1 iTech 3.0 Robot Vacuum Cleaner Singapore: Coca-Cola Zero Sugar; Play-Doh Shape and Learn Shape a Story; Kleenex Ultra Soft Toilet Tissue Netherlands: Osmart Zigbee Smart Plug; Philips Hue White Ambiance GU10 LED Spot; Sandisk Micro SD Mexico: Ace Powder Laundry Detergent; Amazon Basics USB Lightning Cable Luxembourg: Jamie Oliver Tefal Pan; Brita Water Filter; Solar-Lamp in Preserve Jar with USB Connector Japan: Top Super Nanox Liquid Laundry Detergent + Extra Large Refill; SAVAS Whey Protein 100 cocoa flavor 1050g Italy: Finish Dishwasher Tabs All in 1 Max; Braun Multi-grooming Kit Precision Trimmer 9-in-1 for beard Styling; Hoover Rechargeable Broom 2-in-1 Freedom India: Redmi Y2 Gold 32 GB Smartphone; Tata Salt; Mi 10000mAH Li Polymer Power Bank 2i Germany and Austria: PlayStation Plus Membership; Jamie Oliver Pan by Tefal; Osmart Zigbee Smart Plug France: PlayStation Plus Membership; SanDisk Ultra 64GB Memory Card; TP Link Wi-Fi Connected Plug China: Philips Sonicare Healthy White HX6730 Toothbrush; Braun Digital Ear Thermometer; Paul & Joe Beaute Moisturizing Foundation Canada: Instant Pot 6 Qt 7-in-1 Multi Use; LifeStraw Personal Water Filter; Bose QuietComfort Noise Cancelling Headphones Belgium: SanDisk Ultra 128GB Memory Card; Osmart Zigbee Smart Plug; Philips Hue Lightbulbs Australia: PlayStation 4 Pro 1TB Console with Bonus Fortnite Content; FIFA 18 for PlayStation 4; Philips Hue Lightbulbs<doc-sep>Despite its bumpy start, Prime Day 2018 is now in full swing. And based on early data from Amazon and our own numbers, the Fire TV Stick is the big winner so far. The landmark holiday, which will run through Wednesday, July 18 at 2:45am ET, is sending a tsunami of shoppers straight to Amazon's homepage. And if you're wondering what everyone is buying, we've got a list of Amazon's early top sellers. (We used a combination of Amazon's data and our own data to get these statistics). As expected, Amazon products are dominating the list, which is based on traffic to Tom's Guide (with more than 900,000 visitors per day) and our own analysis. The full list of winners so far includes: Fire TV Stick for $19.99 ($20 off): Amazon's budget streamer is generating 4x more sales than any other device. Normally priced at $39.99, it's currently 50 percent off. Echo Dot for $29.99 ($20 off): The Echo Dot was last year's top-selling product, but today it's taking the back set to the Fire TV Stick. Fire TV 4K Media Player for $34.99 ($35 off): The Fire TV Stick's counterpart, boasts 4K resolution and is also 50 percent off. SanDisk 64GB microSD Card for Fire Tablets and Fire TV for $13.99 ($16 off): The ultimate upgrade for a new tablet or Fire TV, this memory card is over 50 percent off and gives you an extra 64GB of storage. Toshiba 50-inch 4K TV Fire TV Edition for $289.99 ($110 off): The World Cup may be over (allez les bleus! ), but that's not stopping consumers from TV shopping and at the top of their list is Toshiba's new 50-inch 4K TV Fire TV Edition. It also helps that the 50-inch model is $10 cheaper than its smaller 43-inch counterpart. Cloud Cam for $59.99 ($60 off): It's not our favorite security camera, but consumers are loving the Cloud Cam's Prime Day price cut, which drops it to an unbelievably low $59.99. Belkin 12-Outlet Surge Protector for $15.19 ($34.80 off): Another practical purchase, this 12-outlet surge protector normally sells for $50. You'll have to sign into your Prime account to see the sale price. Fire Tablet 7 for $29.99 ($20 off): Amazon's least-expensive Fire tablet got a generous price cut and is now selling at its Black Friday price. Kindle Paperwhite for $79.99 ($40 off): Amazon's best Kindle is now at its cheapest price ever. Echo Show for $129.99 ($100 off): This was Amazon's first "teaser" deal and consumers are still flocking to it. Amazon's Echo Show has never been this cheap.<doc-sep>Amazon said Wednesday that this year's Prime Day was its "biggest in history" as Prime members purchased more than 100 million products during this year’s event. The Seattle giant did not provide specifics, and added it had more sign-ups for Prime on July 16 than any previous day in the company's history. Amazon uses the discount celebration to grab new members and promote its products and services. The day was a boon for some of Amazon's own products, with some of its best-sellers being the Fire TV Stick, Echo Show and Echo Spot. Non-Amazon products also sold well including the Instant Pot multicooker and LifeStraw personal water filtration system. Last year, Amazon said sales grew more than 60 percent during the event, breaking a record at the time and surpassing Amazon's Black Friday and Cyber Monday sales combined. The company had also added "tens of millions of Prime members" to its platform — helping it surpass 100 million people for the first time earlier this year. When reached for further details about Amazon's sales growth this year, a spokeswoman for Amazon told CNBC the website has not "shared percentage growth this year." It was also the first Prime Day that Amazon owned Whole Foods, which has been touting its own deals throughout the week and offered shoppers $10 to spend on Amazon if they spent $10 on groceries. At Whole Foods, the best-selling deal was organic strawberries, the company said. Industry analysts had been anticipating Amazon could ring up at least $3.6 billion in sales globally through midnight Tuesday. A series of glitches on Amazon's website Monday around 3 p.m. ET stalled many users from purchasing items or searching deals right away. But an early report said Prime Day sales on Amazon's third-party marketplace were up nearly 90 percent during the first 12 hours of the event from a year ago. (In 2017, Prime Day kicked off at 9 p.m. ET.) "We know there were some disappointed customers and we regret any bad experience, even for just one customer," the Amazon spokeswoman said. "Fortunately, many Prime members were able to access our deals – that’s apparent in the numbers we’re seeing. And we have some key learnings for next year." Amazon said late in the day Tuesday that small- and medium-sized businesses globally had already exceeded more than $1 billion in sales. (CNBC also this week reported on Amazon sellers who say they were unfairly suspended before Prime Day.) Amazon shares hit a record high Wednesday morning, topping a market capitalization of $900 billion. Its stock had already been up about 80 percent from a year ago. Retailers competing with Amazon have also been trying to soak up some sales this week, offering their own deals events online. Target, which had a one-day sale running on its website, said Tuesday it was the "highest single day of traffic and sales of 2018" online so far for the company. According to Adobe Analytics, retailers with more than $1 billion in revenue saw a 54 percent increase in sales compared with an average Tuesday. The service did not say whether that increase includes Amazon. Adobe measures online transactions for 80 of the largest 100 U.S. web retailers. Retailers with less than $5 million in revenue, though, saw online sales drop 18 percent on Prime Day. "As a result of Amazon’s holiday increasing in popularity, numerous retailers offered deals on their own sites to combat Amazon, turning mid-July into a mini holiday shopping season. People love to comparison shop, with many turning to Amazon’s competitors to compare deals and prices. Prime Day has turned into a huge opportunity for all online retailers,” said Taylor Schreiner, director of Adobe Digital Insights. Below is the full text of Amazon's release: Prime Members Again Enjoyed the Biggest Global Shopping Event in Amazon History this Prime Day Members worldwide purchased more than 100 million products during Prime Day Members celebrated Prime Day with a week of savings at Whole Foods Market, where they saved millions of dollars -- the best-selling deal was organic strawberries Best sellers worldwide were the Fire TV Stick with Alexa Voice Remote and Echo Dot -- making this, with 12-hour early access to device deals, the biggest event ever for Amazon devices SEATTLE--(BUSINESS WIRE)--July 18, 2018-- (NASDAQ:AMZN) -- On a day (and a half) with more than one million deals worldwide offered exclusively to Prime members, sales this Prime Day surpassed Cyber Monday, Black Friday and the previous Prime Day, when comparing 36-hour periods, making this once again the biggest shopping event in Amazon history. Prime members worldwide purchased more than 100 million products during this year's Prime Day event. Best-sellers worldwide were the Fire TV Stick with Alexa Voice Remote and Echo Dot -- making this, with 12-hour early access to device deals, the biggest event ever for Amazon devices. For the first time, U.S. Prime members celebrated Prime Day with a week of savings at Whole Foods Market. Members saved millions of dollars at Whole Foods Market with Prime Day deals, of which the best-selling deal was organic strawberries. Small and medium-sized businesses selling on Amazon far exceeded $1 billion in sales this Prime Day. "Prime Day offers us a unique opportunity to thank Prime members with our best deals," said Jeff Wilke, CEO Worldwide Consumer, Amazon. "Extending Prime Day to a day and a half this year allowed us to further reward members with unbeatable deals, access to exclusive new products and unforgettable experiences that highlight the many benefits of a Prime membership. All of this was made possible because of our many valued associates -- the global team that continues to make Prime Day bigger and better." Global Highlights from Prime Day 2018 -- A record number of Prime members shopped across 17 countries. -- Amazon welcomed more new Prime members on July 16 than any previous day in Amazon history. -- Customers purchased millions of Fire TV devices on Amazon globally during Prime Day. -- Prime Day was the biggest event ever for Echo devices with screens, Echo Show and Echo Spot. -- Customers purchased more than five million items in each of the following categories: Toys, Beauty products, PCs and computer accessories, Apparel and Kitchen products. -- Prime Day was the best event ever for Amazon devices for kids, including Echo Dot Kids Edition, Fire 7 Kids Edition tablet and Fire HD 8 Kids Edition tablet. -- July 16 was the best day ever for Fire TV devices and Kindle e-readers on Amazon globally.<doc-sep>
Prime Day has once again broken records. Despite serious glitches at its start, Amazon announced this morning that Prime Day 2018 grew to become the biggest shopping event in its history, beating out Cyber Monday, Black Friday, and the previous Prime Day 2017. Of course, this year’s Prime Day was longer – a full 36-hours, in fact. And while Amazon did make its comparisons to other sales holidays over the same period of time, it’s not quite the same thing to compare a shorter sale to a longer one. (Last year’s Prime Day was 30 hours, for example.) Still, it’s a remarkable showing on Amazon’s part. So much so that Amazon has taken the unusual step of actually providing some numbers around how much people bought. Though it still declines to talk sales dollars, as per usual, it did say that Prime members worldwide purchased over 100 million products, with small and medium-sized businesses on Amazon “far exceeding” $1 billion in sales this year. It was unclear, however, if Amazon was counting sales at Whole Foods – which did participate in Prime Day for the first time – when calculating this 100 million products sold figure, or its “best day ever” statements. We asked the company to clarify this, and confirmed that Whole Foods sales were not being included in those calculations. That said, Amazon says that Prime members “saved millions” at Whole Foods during Prime Day, where the top buy was organic strawberries. Prime Day 2018 was also the biggest event ever for Amazon devices, the retailer noted. This can be, in part, chalked up to the fact that Amazon put its devices on sale 12 hours before Prime Day even began, which allowed people more time to buy them at the reduced prices. Its best-sellers worldwide included the Fire TV Stick with Alexa Voice Remote and the Echo Dot. The Dot was a top seller in 2017, too. It’s the most affordable of the Alexa-powered speakers, and was this year marked down $20 to $29.99, making it a good deal. Fire TV devices, Kindle e-readers had their best day ever on Amazon globally on day one of Prime Day, July 16, 2018. Prime Day was also the biggest sales event for Echo Show and Echo Spot. Amazon didn’t provide numbers for any of these sales, but said “millions” of Fire TV devices were sold worldwide. In the U.S., July 17 was the biggest day for smart home devices in history, with over a million devices sold, and Ring had its best day ever on July 16, with the Ring Video Doorbell Pro selling out. The Amazon Cloud Cam also became the best-selling security camera in Amazon history. Outside of Amazon devices, other U.S. top sellers included the Instant Pot and LifeStraw water filters. Members purchased more than 300,000 Instant Pot 6 Qt 7-in-1 Multi Use and 150,000 LifeStraw Personal Water Filters, the retailer said. Back-to-school items did well, too, with millions of pencils and pens sold. Different countries had their own best-sellers, which tended to include smart home items, electronics, gaming systems, tools, and other items for the home. Above: Top sellers by country Among Amazon’s own brands, top sellers included the Stone & Beam Ceramic Geometric Table Lamp; Presto! Ultra Soft Toilet Paper; Daily Ritual Women’s Jersey Short-Sleeve V-Neck T-Shirt Dress and AmazonBasics Pre-Seasoned Cast Iron Skillet. The company said that a record number of Prime members shopped Prime Day in 2018, but this, too can be explained partly by expanded access to the sale – Prime Day went live in Australia, Singapore, the Netherlands and Luxembourg for the first time this year. In total, 17 countries had access to Prime Day sales. More importantly to Amazon’s bottom line was the increase in Prime membership sign-ups. In the end, the actual sales are just icing on the cake – Prime Day’s larger goal is increasing the number of subscribers for its now $119 per year Prime membership program. Turning online consumers into paying subscribers not only increases Amazon’s subscription revenues, it boosts overall sales as those consumers begin to shop Amazon more often to take advantage of its free, 2-day shipping and other premium services – like Amazon Channels, audiobook subscriptions, on-demand music, and more. The retailer in April announced Prime had exceeded 100 million subscribers, and Amazon didn’t update that number today.