Donald Glover’s Adidas collaboration is finally here — and it’s as unconventional as his fans might expect. Glover, who uses the stage name Childish Gambino as a recording artist, first teamed up with the Three Stripes in September 2018. Now the first fruits of the creative partnership are here, with three sneaker styles and an accompanying short-film series. Donald Glover in a campaign shot. CREDIT: Courtesy of Adidas Donald Glover in a campaign shot. CREDIT: Courtesy of Adidas The 35-year-old entertainer’s goal for the project is “to encourage people to think about how their stories can be told on their feet.” “Value isn’t quantified by what you wear, rather the experiences from them. And you make the decision on what works for you, you live through your own lens,” he explained in a release. “The partnership for me is about being able to exemplify what doing your own thing truly looks and feels like.” To carry out this vision, the shoes feature deconstructed detailing like uneven stitching and inside-out lacing. The sides of the canvas are left intentionally unstitched, and each shoe comes with three pairs of laces (all are meant to become frayed over time). (L-R): The Adidas x Donald Glover range: the Continental 80, the Nizza and the Lacombe. CREDIT: Courtesy of Adidas In addition to the product launch, Glover is releasing a series of films starring himself alongside Mo’Nique (professional skateboarder Na-Kel Smith makes a cameo). The film series is meant to show that worn shoes aren’t merely dirty — they’re a reflection of the vividness of life experience. The “Community” actor celebrated the launch with a nontraditional event, inviting young artists and innovators to meet him and preview the films. He also had a buzzy activation at Coachella, AirDropping fans invitations to come pick up a pair of shoes at the Indio, Calif., music festival, which wraps up this Sunday. Guests at the Adidas x Donald Glover launch celebration. CREDIT: Courtesy of Adidas “Our partnerships are built on a foundation of creating moments of inspiration that we could not achieve alone,” Adidas Originals senior design director Chris Law said in a statement. “As a visionary, we admire Glover’s capability to surpass ‘genres’ and uniquely tell a story. From a design perspective, we drove the aesthetic of this collection based on Adidas’ rich history in classic sneakers and Glover’s philosophy of understated points of interest and appreciation for how shoes evolve with wear, expressing more personality over time. Between Glover’s artistic vision and our expertise, we will continue to evolve and look forward to where that takes us.” Fans can look for the Nizza ($80), the Lacombe ($90) and the Continental 80 ($100). All three shoes will be available globally starting April 26. The Donald Glover x Adidas Nizza ($80). CREDIT: Courtesy of Adidas The Donald Glover x Adidas Lacombe ($90). CREDIT: Courtesy of Adidas The Donald Glover x Adidas Continental 80 ($100). CREDIT: Courtesy of Adidas Below, go behind the scenes with Meek Mill at his cover shoot with FN. Want more? Adidas Unveils Its 100% Recyclable Futurecraft Loop Performance Running Sneaker How to Get the Adidas Yeezy Boost 700 ‘Analog’<doc-sep>Apple’s AirDrop is a complicated technology. Sometimes people use the seamless file-sharing technology to spring images of puppies on unsuspecting iPhone users. Other times, it’s a great way to promote your own home-cooked memes. But if you were at Coachella this weekend, there’s a decent chance AirDrop delivered something different, and far better: images of Donald Glover’s brand new shoes made in collaboration with Adidas. Those lucky attendees could then pick up their pair at the festival. Now, Glover’s shoes are releasing to the rest of the world. The Guava Island star and Three Stripes made their partnership official all the way back in September, with a video announcement in which cartoon Glover, similar to the one seen in the opening credits of his recent movie with Rihanna, stomps around his rapper-filled neighborhood until he gets home and opens up a new adidas box. Eight months later—April 26th, specifically—we finally have the chance to buy cartoon Glover’s drip. Adidas Adidas Glover and Adidas aren’t just kicking off their collaboration with a single shoe. Right off the crack of the bat, three shoes are coming out: versions of the existing adidas models Nizza ($80), Continental 80s ($100), and Lacombe ($90). All three low-top sneakers share a fraying, deconstructed look, like the shoes went through hell and were then patched up with fabric that’s almost right. The shoes are meant to have a worn look straight out of the box. “With a focus on the personal narrative that worn-in sneakers can hold, and the wealth of experiences they bear, the collection is inspired by subtle imperfections,” the press release reads. Released alongside the shoes are a series of short films with Mo’nique where Glover, fittingly, spills all sorts of things on his shoes. Just more evidence of life lived! Befitting a zagging talent like Glover, the shoes hardly fit into any of 2019’s dominant sneaker trends. They’re not anonymous dad shoes, they’re not puffed-up with air, or made by an Instagram influencer. Glover x Adidas’s closest cousin might be pre-distressed Golden Goose sneakers—shoes that look like they’ve had their own interesting life experiences. “Rich is a concept,” Donald Glover says in the release. “With this project, I wanted to encourage people to think about how their stories can be told on their feet. Value isn’t quantified by what you wear, rather the experiences from them. And you make the decision on what works for you, you live through your own lens. The partnership for me is about being able to exemplify what doing your own thing truly looks and feels like."<doc-sep>Adidas Originals and Donald Glover have officially launched "Donald Glover Presents," which includes a range of new products alongside the premiere of a series of short films. Donald Glover Presents reimagines three classic Adidas styles, the Nizza, the Continental 80, and the Lacombe, all of which are built on white canvases. According to Adidas Originals, with a focus on the personal narrative that worn-in sneakers can hold, and the wealth of experiences they bear, the collection is inspired by subtle imperfections. "Rich is a concept,” said Donald Glover. “With this project, I wanted to encourage people to think about how their stories can be told on their feet. Value isn’t quantified by what you wear, rather the experiences from them. And you make the decision on what works for you, you live through your own lens. The partnership for me is about being able to exemplify what doing your own thing truly looks and feels like." Adidas Originals The shoes feature a series of deconstructed details, such as uneven stitching, inside-out golden eyestays, and a custom 3-Stripe mark that evokes hand-painting. Additionally, the edges of the canvas are not stitched down, allowing them to fray over time. Further bringing the theme of wear to life, a moth - the symbol of the collaboration - appears on the heel bumpers and insoles of the footwear. Each pair is packaged inside an inside-out Adidas Originals box that opens with a tear strip and comes equipped with three sets of custom shoelaces designed to fringe with wear. Adidas Originals As mentioned, Donald Glover Presents will also include a series of short films, starring Glover and actress-comedian Mo’Nique with a cameo by professional skateboarder Na-Kel Smith, produced by Sylvia Zakhary of Mamag Studios with Wolf Taylor and Fam Rothstein of Royalty and Wolf and Rothstein. Per Adidas: The films, written by Sam Jay with Jamal Olori of Royalty, bring to life a story of defiance, subversion, and creative expression. Embracing acts of fate as opportunities for honesty, growth, and understanding, the films show that worn shoes are not merely “dirty”; they are a reflection of one’s personal experiences. The series is directed by Ibra Ake of Royalty, supported by creative consultant, Sing J Lee of Mamag Studios. All three sneaker collabs will be available globally on April 26. Take a look at the short film below, followed by some additional shots of the kicks. All three styles will be available globally on April 26th. Adidas Originals Adidas Originals Adidas Originals<doc-sep>Donald Glover attends the 70th Emmy Awards Governors Ball on September 17, 2018 in Los Angeles, California. Photo : Alberto E. Rodriguez ( Getty Images ) What goes on in Donald Glover’s mind? That is a question I often ask myself when Glover (also known as Childish Gambino) is involved in any shenanigans, whether it’s film, television, or music. Now, I get to ask that in connection with fashion. Sneakerheads, this one’s for you. Advertisement Glover has partnered up with Adidas to launch a new sneaker collection called Donald Glover Presents. The shoes are continuing the fashionably tattered trend and are as worn-out as Glover’s beard. Matchy matchy! As part of the collection, Adidas will be dropping three newly reimagined kicks: Lacombe DG Shoes, Nizza DG Shoes and Continental 80 DG Shoes. In a series of short promo clips entitled, “1985,” “Timber,” “Avocado,” “Polenta,” and “Dusty,” Glover posts each on his Instagram account, and teams up with none other than Mo’Nique of “Make It Make Sense” fame. “I’m not me. It’s not ... it’s not me,” Glover said in the “1985” promo where he tries to avoid fans asking for selfies. That one actually made me guffaw. Advertisement Mo’Nique shines at what she does best — roasting the fuck out of niggas. This time, “niggas” is Childish Gambino himself. I mean, he deserved it, he praised her grits with the word “viscosity.” Advertisement “Rich is a concept,” Glover told Variety. “With this project, I wanted to encourage people to think about how their stories can be told on their feet. Value isn’t quantified by what you wear, rather the experiences from them. And you make the decision on what works for you, you live through your own lens. The partnership for me is about being able to exemplify what doing your own thing truly looks and feels like.” Advertisement “Our partnerships are built on a foundation of creating moments of inspiration that we could not achieve alone,” Chris Law, senior design director of Adidas Originals, added. “As a visionary, we admire Glover’s capability to surpass ‘genres’ and uniquely tell a story. From a design perspective, we drove the aesthetic of this collection based on Adidas ’ rich history in classic sneakers and Glover’s philosophy of understated points of interest and appreciation for how shoes evolve with wear, expressing more personality over time.” Adidas has been on a roll in terms of star power, having also announced a partnership with Beyoncé’s Ivy Park collection earlier this month. Advertisement You can check out the Donald Glover Presents collection on adidas.com and the shoes will be available for purchase on April 26. Shout-out to “Dusty Ass Donald.”<doc-sep>
Donald Glover and Adidas Originals today announced Donald Glover Presents, a creative partnership that unveiled a new line of shoes and a series of brief — and very funny — films to accompany them. (Watch them below.) Donald Glover Presents reimagines threeAadidas styles, the Nizza, the Continental 80, and the Lacombe. The shoes feature uneven stitching, inside out golden eyestays, and a three stripe mark that looks hand painted. Adidas is on a hot streak with celebrity endorsements: The company announced a creative partnership with Beyonce just two weeks ago, in addition to its ongoing deals with Kanye West and Pharrell Williams. “Rich is a concept,” said Donald Glover. “With this project, I wanted to encourage people to think about how their stories can be told on their feet. Value isn’t quantified by what you wear, rather the experiences from them. And you make the decision on what works for you, you live through your own lens. The partnership for me is about being able to exemplify what doing your own thing truly looks and feels like.” Coinciding with the shoe launch, Donald Glover Presents premiered a series of short films Thursday starring Glover and Mo’Nique, with a cameo from skateboarder Na-Kel Smith. “Our partnerships are built on a foundation of creating moments of inspiration that we could not achieve alone,” said Chris Law, senior design director of adidas Originals. “As a visionary, we admire Glover’s capability to surpass ‘genres’ and uniquely tell a story. From a design perspective, we drove the aesthetic of this collection based on adidas’ rich history in classic sneakers and Glover’s philosophy of understated points of interest and appreciation for how shoes evolve with wear, expressing more personality over time.” After Glover performed his set and screened his film with Rihanna, “Guava Island,” at Coachella last weekend, the actor-rapper used AirDrop to give away sneakers to random festival goers. The Donald Glover Presents film series releases today. Watch below. https://www.instagram.com/p/BwKl6CWJpw_/?utm_source=ig_embed&utm_campaign=embed_locale_test