Starbucks has opened its first branch in Italy, despite long resistance from Italians. Located in the historic Poste building in Milan’s Piazza Cordusio, the branch opens today and is set to be the first in a chain of coffee shops rolling out over the rest of the year across the fashion capital. The coffee shop will be one of three Starbucks Roasteries across the world, with the other two in Seattle and in Shanghai. Roasteries are much larger than usual Starbucks outposts. Inside Starbucks’ first Italian store: the Reserve Roastery, Milan Show all 17 1 /17 Inside Starbucks’ first Italian store: the Reserve Roastery, Milan Inside Starbucks’ first Italian store: the Reserve Roastery, Milan The wood oven is fired at the Princi bakery in the Starbucks Reserve Roastery in Milan, Italy Starbucks Inside Starbucks’ first Italian store: the Reserve Roastery, Milan Starbucks barista Cecilia Cacciatore operates a nitro ice cram maker at the Affogato Station at the Starbucks Reserve Roastery in Milan, Italy Starbucks Inside Starbucks’ first Italian store: the Reserve Roastery, Milan Francesco Pirelli crafts a Black & White Manhattan, a specialty cocktail at the Arriviamo Bar in the Starbucks Reserve Roastery in Milan Starbucks Inside Starbucks’ first Italian store: the Reserve Roastery, Milan The ceiling is shown at the Starbucks Reserve Roastery in Milan, Italy. Starbucks Inside Starbucks’ first Italian store: the Reserve Roastery, Milan The floor is shown in the Starbucks Reserve Roastery in Milan, Italy Starbucks Inside Starbucks’ first Italian store: the Reserve Roastery, Milan A latte and iced mocha are shown on the marble bar at the Starbucks Reserve Roastery in Milan, Italy. Starbucks Inside Starbucks’ first Italian store: the Reserve Roastery, Milan A guest explores the interactive augmented reality (AR) experience at the Starbucks Reserve Roastery in Milan, Italy Starbucks Inside Starbucks’ first Italian store: the Reserve Roastery, Milan The "clacker board" is shown at the Starbucks Reserve Roastery in Milan, Italy Starbucks Inside Starbucks’ first Italian store: the Reserve Roastery, Milan The open cask is shown at the Starbucks Roastery in Milan Starbucks Inside Starbucks’ first Italian store: the Reserve Roastery, Milan Starbucks coffee roaster Francis Howard roasts coffee at the Starbucks Reserve Roastery in Milan, Italy Starbucks Inside Starbucks’ first Italian store: the Reserve Roastery, Milan Starbucks chairman emeritus Howard Schultz and Liz Muller, Starbucks senior vice president and chief design officer are photographed in the Starbucks Reserve Roastery in Milan, Italy Starbucks Inside Starbucks’ first Italian store: the Reserve Roastery, Milan Starbucks barista Gabriel Sebastian Denes works at the siphon brewing station at the Starbucks Reserve Roastery in Milan, Italy Starbucks Inside Starbucks’ first Italian store: the Reserve Roastery, Milan Starbucks chairman emeritus Howard Schultz is shown at the Starbucks Reserve Roastery in Milan, Italy Starbucks Inside Starbucks’ first Italian store: the Reserve Roastery, Milan Inside Starbucks’ first Italian store: the Reserve Roastery, Milan Inside Starbucks’ first Italian store: the Reserve Roastery, Milan Inside Starbucks’ first Italian store: the Reserve Roastery, Milan The Milan Roastery has been created to reflect the rich fashion and design culture of the city, featuring a roastery, bar, bakery and wood-fired oven. It will also feature “an interactive augmented reality (AR) experience,” designed to “encourage customers to use their mobile device to uncover more about Starbucks Reserve coffees, the roasting process and the company.” As day turns to night, customers will also be able to enjoy the Italian tradition of aperitivo – cocktails and light nibbles in the early evenings Despite the fact that Starbucks founder Howard Schultz was inspired by Italian espresso culture to create the company 35 years ago, Italians have always resisted the global coffee behemoth, claiming its coffee is overpriced and poor quality. The roastery will create nearly 300 jobs in Italy, but when the news of the opening broke earlier this year, many Italians were not thrilled. “Why on earth would anyone want over-roasted crap coffee when even the worst cafe in Italy has better coffee than Starburnt,” one person wrote on Twitter. “Their cappuccino is vastly inferior to the Italian version,” added another. But perhaps the new store will change perceptions in Italy. Will Italian customers be as smiley as the Starbucks employees? “We have taken our time to ensure our entry into Italy is done thoughtfully and respectfully,” said Kevin Johnson, chief executive officer, Starbucks. Whether this is enough to win round Italians remains to be seen.<doc-sep>About a third of a football pitch in size, it inhabits the historic Poste building near the cathedral in Piazza Cordusio, and is the third of Starbucks' new concept "roasteries" (the first two are in Shanghai and Seattle).<doc-sep>Starbucks has just opened their very first coffee shop in Italy, and it is the most gorgeous Starbucks on the face of this earth. Fact! Located at Piazza Cordusio in Milan, this new Starbucks Reserve Roastery has a grand old-fashioned Italian exterior, and a very Instagram-able modern interior. And it isn't anything like your every day go-to coffee spot—it's basically Disneyland for coffee lovers. Customers will not only get to sip on their fave Italian caffeine fixes, but they'll also get to see the entire process of making coffee. And, no, that's definitely not just like seeing the barista use the espresso machine and pump some syrup into a plastic cup. It's the real deal, from raw coffee beans to a proper cup of coffee. MATT GLAC MATT GLAC Joshua Trujillo This content is imported from {embed-name}. You may be able to find the same content in another format, or you may be able to find more information, at their web site. The roastery also includes its own bakery—and look, while there's nothing wrong with the regs pre-made wraps and sandwiches, this Starbucks stands out with its wood-fired oven, which is used to make freshly baked pastries. Joshua Trujillo Aside from coffee and pastries, the roastery also serves over 100 different traditional and specialty cocktails with small bites at their Arriviamo Bar in the evenings. Suzie Reecer It's definitely every coffee-lover's dream come true! But if you can't make the trip to Milan right now, because, you know, you have to work or whatever, Starbucks U.S. is releasing a new drink to celebrate their groundbreaking Italian destination. According to a press release, the Cordusio is "an espresso-forward mocha with a light dusting of cocoa powder, served in a 'short' 8 oz size." It's only around for a limited time starting September 6, though, so get to it. I mean, it isn't exactly a trip to Italy, but it'll do. Starbucks This content is imported from {embed-name}. You may be able to find the same content in another format, or you may be able to find more information, at their web site. Follow Jasmine on Instagram. Jasmine Ting Jasmine is a journalist struggling to adult by day... This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io<doc-sep>Italians reacted with a mixture of curiosity and disdain to the opening of the country’s first Starbucks café, as the American giant launched its bid to conquer the cradle of coffee-drinking. Billed by the company as “the most beautiful Starbucks in the world,” the café is due to open on Friday in an historic building in Piazza Cordusio in Milan, not far from the city’s imposing Duomo and La Scala opera house. In a nation where the espresso, the cappuccino and the macchiato are regarded as almost holy totems, there were some who saw the arrival of the company that brought the world Salted Caramel Frappuccinos and Cinnamon Dolce Lattes as an abomination. But others welcomed the arrival in Milan of the Seattle-based chain, saying it offered such a different product to Italy’s tens of thousands of cafes and bars that it did not present a threat to the country’s entrenched coffee-drinking culture. Italians tend to drink their coffee standing at the bar, downing tiny thimblefuls of dark black espresso or cups of foamy cappuccino in just a few minutes.<doc-sep>
Starbucks just opened its first-ever store in Italy. It's one of only three Reserve Roasteries in the world. The Roasteries are seen as more upscale than the typical Starbucks location. Starbucks has plans to open several additional Roasteries over the next two years. The Milan Reserve Roastery has unique features like a Scolari coffee roaster manufactured just miles outside of Milan, an Arriviamo bar serving more than 100 cocktails, and an affogato station where ice cream is made to order using liquid nitrogen. Starbucks just opened its first-ever store in Italy, and it's unlike any other Starbucks in the world. The Starbucks in Milan is one of three Reserve Roasteries in the world, along with the new locations in Shanghai and Seattle. Starbucks plans to open additional Roasteries in New York later this year, and in Tokyo and Chicago in 2019. The Roasteries are seen as more upscale than the typical Starbucks location. Customers typically spend four times more in the company's Reserve Roastery locations than in a traditional Starbucks, according to a company spokesperson. Starbucks' first Italian location is largely inspired by Milan itself. It uses bright colors to celebrate Milan's history of fashion and design, and it uses bronze and marble elements to blend in with Milan's architecture. The Roastery also features a Scolari coffee roaster manufactured just miles outside of Milan, and has unique features like a Arriviamo bar serving over 100 cocktails and an affogato station where ice cream is made to order using liquid nitrogen. Though this is Starbucks' first store in Italy, the brand has long been informed by Italian coffee culture. Starbucks' former longtime CEO and chairman, Howard Schultz, has said he was inspired to develop Starbucks as a destination coffee shop after a 1983 visit to Italy. According to Reuters, however, the $2.09 Starbucks is asking for an espresso is nearly double what local Italian coffee shops typically charge. Take a look inside the stunning new Milan Roastery: