VANCOUVER (NEWS 1130) — A stock photo of an egg has cracked a world record for the highest number of likes on Instagram. Anonymous account “world_record_egg” beat out previous record-holder Kylie Jenner, whose photo announcing the birth of her daughter in February 2018 pulled in more than 18 million likes. A social media campaign pushed the post toward the goal using hashtags like #EggGang and #LikeTheEgg. The image of the brown egg was posted on Jan. 4, 2018 and is the only post by that user. The number of likes grew quickly on Sunday, with around 13.7 million around noon, ballooning up to 15.3 million by 2:30, and surpassing Jenner’s record 18.1 million just before 5 p.m. The number of likes has rapidly grown from over 13.7 million around noon P.S.T. on Jan 13. (Screenshot) “Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this” reads the post. Kylie Jenner set a record on the social media platform posting a photo of her newborn daughter in February 2018. Justin Bieber’s engagement announcement now ranks third, with more than 13.3 million likes. Kylie Jenner’s announcement about the birth of her daughter got more than 18 million likes on Instagram. Kylie Jenner responds In a new Instagram post, Kylie Jenner responds to losing the most-liked Instagram title, posting a video of her cracking a brown egg on the road, with the caption: “Take that little egg.” – With files from Cole Deakin<doc-sep>UPDATE: The incredible, edible egg now has more than 20 million Instagram likes, blowing away the record previously held by Kylie Jenner. EARLIER: Move over, Kylie Jenner. There’s going to be a new Instagram champion for likes, and it’s not even human. A photo of an egg – yes, an egg – is set to top the previous Instagram record set by Jenner, who held the world record for the most-liked Instagram photo of all-time with her photo of her new daughter, Stormi Webster.<doc-sep>Updated on January 14 at 10 a.m. Well, Kylie Jenner's Instagram record has officially been broken...by an egg. Yup, the speckled brown egg heard 'round the world is now the most-liked photo on Instagram following an instantly viral campaign over the weekend. The photo of the egg only needed to reach 18 million likes to best Kylie's photo of her newborn daughter Stormi. By Monday morning, however, it was already up to over 28 million — and counting. The account, called Egg Gang, has already updated its Insta bio to reflect the milestone. "Official world record holders of the most liked picture on Instagram," it now reads. "Now where’s our blue tick?" Kylie herself has addressed the egg, when on Sunday evening she posted a video of herself cracking an egg on some pavement. "Take that little egg," she captioned the clip (her post on its own now nearly has 18 million likes). We'll leave it to you to decide who's getting the last laugh here. Previously: In February 2018, Kylie Jenner posted the most-liked Instagram photo of all time — but all of that might change, if an egg has anything to say about it. No, that sentence was not the result of a Mad Libs game; it’s very real. As noted by BuzzFeed News, an Instagram account by the name of @world_record_egg is trying to de-throne Kylie’s popular photo of Stormi Webster that was posted shortly after her birth. “Let’s set a world record together and get the most liked post on Instagram,” the mystery egg wrote on January 4. “Beating the current world record held by Kylie Jenner (18 million)! We got this 🙌.” The picture (which features a single egg against a white background) was hashtagged #LikeTheEgg, #EggSoldiers, and #EggGang. At the time of writing, Kylie’s ‘gram of Stormi’s tiny hands still holds rank with over 18 million double-taps. But the egg is definitely closing in with a little over 11 million — and counting. Some people in the comments seem curious if the egg can pull this off, while others appear pretty optimistic. “We can do it!” one person wrote. “We’re making history,” another added. There’s also plenty of “You can do it, egg!” to go around. As for Kylie, her previously posted picture of Stormi (which is also where she unveiled her daughter’s name) has since been cluttered with comments from the egg’s fans. Some people are simply writing the word “egg,” while others are spamming her picture with the egg emoji. I know it’s only January, fam, but this might already be one of 2019’s weirdest moments. instagram/kyliejenner BuzzFeed also points out that the egg seems to have inspired several spin-off accounts, including a “World Record Lettuce” and — wait for it — a “World Record Chicken.” (Get it?) As for the Little Egg That Could, it remains to be seen whether or not it will succeed in its goal of taking Kylie’s Instagram crown. But even if it does, it probably won’t be long before Kylie reclaims what was hers. (Cough, a future engagement announcement cough.) After all, if there’s one thing the Kardashian-Jenner fam knows how to do well, it’s making a social media splash. That egg better start working on its selfie game, stat. Teen Vogue has reached out to the egg for comment. Let us slide into your DMs. Sign up for the Teen Vogue daily email. Want more from Teen Vogue? Check this out: Once Again, Fans Are Convinced Kylie Jenner Is Engaged<doc-sep>
In a strange, but rather wholesome, turn of events, a photo of an egg is vying for the most-liked Instagram photo of all time—and it just might win. Featured Video Hide The phenomenon, first reported by BuzzFeed, reached a fever pitch on Sunday evening. Advertisement Hide “Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this,” the caption on @world_record_egg’s photo says, followed by the high-five emoji and the hashtags #LikeTheEgg, #EggSoldiers, and #EggGang. The photo of a standard-issue, brown hen’s egg has tough competition—it’s trying to topple Kylie Jenner’s photo of her daughter, Stormi Webster, in which she revealed the child’s name. Jenner’s photo, from February 2018, currently has 18.1 million likes. But since it was posted on Jan. 4, @world_record_egg has garnered over 17 million likes, closing in on Jenner’s record. “17million oof she popped off,” @charleyreiid commented. Advertisement Hide “BOYS WE ALMOST THERE,” @doyle2033 wrote. “OH MY GOD ALMOST THEREREEE,” commented @jade_le_charmed_official. Several users tagged Jenner, as well. Of course, some are trying to capitalize on the egg’s success. And there are copycat accounts, too. @world_record_hens claims to be the chicken that hatched @world_record_egg. Advertisement Hide https://www.instagram.com/p/BslfM2IAyXE/ @theworldrecord nut asks, “Kylie Jenner did it, Beyoncé did it, even an egg did it… Can deez nuts get a world record?” https://www.instagram.com/p/Bsl8ZHpg_Jq/ Users are commenting on Jenner’s February photo, some simply tagging @world_record_egg, or leaving a series of egg emoji. It’s unclear who is behind the account, and what happens if, or after, the photo reaches the 18 million mark. Advertisement Hide As Teen Vogue points out, if the egg does break Jenner’s record, it likely won’t hold the throne for long; the Kardashian-Jenner clan has a vise-like grip on social media frenzy. The Daily Dot reached out to @world_record_egg and to Instagram for comment but did not receive a response from either by press time. H/T BuzzFeed