If you thought that navigating your way around your local Primark was tricky, just imagine having five floors to battle through. Imagine the number of prams you would have a near-miss collision with and the bags that would smash into you on the way to the tills. But then you might also want to contemplate the bargain potential that awaits you in Birmingham as of today, because the doors have opened to the world's biggest Primark. Crowds gathered this morning. Credit: PA Five entire floors to spend way more money than you ever meant to blow. It just happens too easily in that place - trust me, from experience. Advert 10 This latest store has a Disney-themed cafe on the top floor (as well as two more cafes), a dedicated Harry Potter area, a beauty studio and barber's shop. Phew. They're really going all out with the 'world's biggest' thing. Credit: PA You could literally sort out your entire weekend's admin in the space of an hour. Need your eyebrows doing? Sorted. Nails painted? No problem. Why don't you meet a friend for coffee and get a few white t-shirts while you're at it? Don't deny it - we all go there for our crisp white attire. Advert 10 Here's a little preview of the Disney-themed cafe where you can get a Mickey Mouse-shaped waffle. Credit: Birmingham Retail BID According to the Sun, the changing rooms are even impressive to customers as you can actually play your own music using Bluetooth, control the lighting (i.e. get the best snap for the 'gram, if you must) and show off your outfit to your mate who's sat on a sofa outside. You can also customise your purchases - need those stag/hen do t-shirts sorting? Look no further, my friend. See what I mean about weekend admin sorted? Outside the world's biggest Primark. Credit: PA Advert 10 There's a beauty bar and hairdressers for the ladies but what about the blokes? Don't worry, guys, there's a barber's where you can get a £9 ($11) haircut, £20 ($26) luxury beard trim and £14 ($18) facial. And if you're feeling peckish, don't worry about a thing. There's plenty on offer. You can grab a doughnut at the Primarket Cafe where a spray painted snack will set you back £3. Alternatively, if you fancy something a bit more substantial, you can treat yourself to a £4.25 pizza lunch from The Mezz. Snazzy, eh? Any Potter fans? Credit: Birmingham Retail BID Advert 10 Speaking to Birmingham Live ahead of the launch, a spokesperson for Primark said: "The store, Primark Birmingham High Street, will be our largest to date and 187 in the UK. "It will feature the latest contemporary shop fit and an enhanced customer experience across 160,100 sq ft of retail space and five floors of fashion. "The store will create more than 500 new jobs, while 430 colleagues will transfer from our existing location in Birmingham. Just think how many elbows to the stomach you would get today. Credit: PA Advert 10 "The store will have the latest trends in womenswear, menswear and kidswear including footwear and accessories, as well as lingerie, beauty and homeware."<doc-sep>Hundreds of shoppers queued from the early hours of the morning to be the first into the world's biggest Primark store, which opened in Birmingham today. Loading… A crowd of around 500 eager bargain hunters lined up along High Street ahead of the grand opening at 10am. The first person arrived at 6.48am. Some of the first in line even received goody bags, which included Disney ears. Advert 10 Among the hoards of customers who queued was Lorraine Wootton from Great Barr, who said she's a massive fan of the cheap chain. Speaking to the Sun, she said: "I was at the Fort Primark opening three years ago and thought I should come to this one too since it's the worlds biggest one. "I love Primark because it's cheap, disposal fashion." The store is the largest Primark in the world. Credit: SWNS Advert 10 Another excited shopper, Mary Smith from Walsall, told Birmingham Live: "It's been overwhelming. There's too much. You need a whole day here. We came to Birmingham for something else and came in." Thousands more are expected to descend on the store today, however, things haven't got off to the best possible start for the impressive store, with a power cut leaving shoppers in the dark. Pictures from the shop show families having to walk up escalators, while there were also reports that lights went out, just hours after the doors opened. Advert 10 Hundreds of shoppers queued from the early hours of the morning to be the first in. Credit: SWNS Set over five floors, the new Primark looks more like a theme park than a humble clothes shop. Along with womenswear, menswear, kidswear, footwear, accessories, lingerie, beauty and homeware, the store also boasts its very own barber and beauty studio. Advert 10 Earlier this week the store welcomed friends and family guests for a sneak peek, with many coming out gushing about its sheer size - and the Disney cafe, which seems to be the biggest hit. One person tweeted: "I've just been to the BRAND NEW Birmingham Primark store and it looks amazing!! Of course I had to stop off at their Disney cafe for refreshments! Well done Primark!" Another wrote: "Excited & lucky to be at @Primark biggest store in Europe in Birmingham today which opens Wednesday. It's AMAZING. I literally don't know where to look first." Advert 10 Speaking to Birmingham Live ahead of the launch, a spokesperson for Primark said: "The store will create more than 500 new jobs, while 430 colleagues will transfer from our existing location in Birmingham.<doc-sep>There's no excuse to miss out on What's On in Cheshire! Sign up to our newsletter for all the latest on food, drink and entertainment Invalid Email Something went wrong, please try again later. Subscribe here Thank you for subscribing We have more newsletters Show me See our privacy notice The world's biggest Primark store will open its doors on Thursday (April 11) - and you can take a look inside right here. Birmingham will be home to the five story shopping monster, which will include a Disney-themed café among its food outlets. (Image: BPM Media) It's expected that 5,000 people will turn up to see what all the fuss is about when the new Primark opens its doors for the first time. The world's biggest Primark will open in the former site of The Pavilions shopping centre on High Street, which closed in May 2016. And now that work is nearly complete it's almost time for the grand opening, BirminghamLive reports. (Image: BPM Media) The world's biggest Primark will welcome its first customers at 10am on tomorrow (Thursday, April 11). One guest who has already seen inside the store told BirminghamLive : "It's absolutely enormous - and they are expecting 5,000 people through the doors on the first day. That sounds almost Biblical!" (Image: BPM Media) What's there? The new Primark will create more than 500 new jobs, while 430 colleagues will transfer from the existing New Street store which is expected to close when the new store opens. There is 160,100 sq ft of retail space and five floors of fashion as well as a new Disney-themed café at the store, dubbed 'Primark Pavilions'. Other food outlets will also be available with plenty of options up for grabs. Shoppers will even be able to get their hair done at the 'Duck & Dry Express', which will be home to experts who can create the instant hairstyle you want. There will also be nail and brow services at a dedicated beauty bar, so you if the stress of shopping takes it out of you there's somewhere to relax for a little me time. Pictures show that escalators welcome people into the shop with the words 'Hello Brum'. (Image: BPM Media) Floors go from minus two to two and it's expected that stock from the current Birmingham store will be transferred to the new store the night before its opening.<doc-sep>"It is not like Debenhams and M&S, which struggled because they were trying too many different things. They were not positioned in a meaningful way - they have discount elements, high fashion elements and were all over the place," he said.<doc-sep>
Ahead of its grand opening later this week, the first pictures from inside the world's biggest Primark store have emerged - showing off attractions like a Disney cafe and dedicated Harry Potter area, among others. The shop has five floors. Credit: BPM Set over five floors, the new Birmingham Primark looks like it's going to be more like a theme park than a humble clothes shop. The shop looks like it'll be good for Disney lovers. Credit: BPM Advert 10 Along with womenswear, menswear, kidswear, footwear, accessories, lingerie, beauty and homeware, the store also boasts its very own barber and beauty studio. The beauty studio. Credit: BPM The barbers. Credit: BPM Advert 10 On Monday night the store welcomed friends and family guests for a sneak peek, with many coming out gushing about its sheer size - and the Disney cafe, which seems to be the biggest hit. Credit: Birmingham Retail BID One person tweeted: "I've just been to the BRAND NEW Birmingham Primark store and it looks amazing!! Of course I had to stop off at their Disney cafe for refreshments! Well done Primark!" Another wrote: "Excited & lucky to be at @Primark biggest store in Europe in Birmingham today which opens Wednesday. It's AMAZING. I literally don't know where to look first." Advert 10 The shop floor. Credit: BPM A third said: "Just been to the pre-opening of the new @primark in birminghamcity centre. absolutely massive and everything there, really nice opens officially Thursday #spoiltforchoice." Someone else wrote on Instagram: "Had a great time at the new @primark in Birmingham I can say it's huge... took me 2/3h just to walk around and I love it." The exterior. Credit: BPM Advert 10 The Harry Potter area. Credit: Birmingham Retail BID Speaking to Birmingham Live ahead of the launch, a spokesperson for Primark said: "We confirm plans to open our new flagship store in Birmingham, on April 11, 2019. "The store, Primark Birmingham High Street, will be our largest to date and 187 in the UK. Advert 10 "It will feature the latest contemporary shop fit and an enhanced customer experience across 160,100 sq ft of retail space and five floors of fashion. "The store will create more than 500 new jobs, while 430 colleagues will transfer from our existing location in Birmingham. "The store will have the latest trends in womenswear, menswear and kidswear including footwear and accessories, as well as lingerie, beauty and homeware." The store has five floors. Credit: Birmingham Retail BID They continued: "In addition to amazing fashion at amazing prices, this store will have many new features. "They will include Primark's largest ever beauty studio for nails, make-up, hair, eyebrows and lashes, a barber's and three unique and amazing dining experiences."