Turns out those rumors that Beats wouldn’t have anything to show off during today’s big Apple event weren’t 100 percent true. Granted, there was no mention of the headphone maker during the event itself. Instead, the company sent out a bit of an also-ran press release as things were still unfolding here in Cupertino. The big reason the brand got no love during today’s event: these aren’t new products, really. Rather, they’re color updates to two of Beats’ existing lines. In fact, the new shades were designed to match Apple’s new hardware. Fittingly, the headphones are priced to match their corresponding handsets. The $300 over-ear Beats Solo 3 Wireless now come in satin gold and Satin silver to match the new colors for the iPhone XS/XS Max, while the $60 urBeats3 earphones are available in yellow, blue and coral to match the cheaper iPhone XR. The latter also sport a Lightning cable, so you don’t have to futz with the dongle (which is a fun phrase). They also snap together magnetically, so they can be worn around the neck. The new Beats Solo 3 Wireless colors are shipping now and the urBeats3 are coming later this fall.<doc-sep>While Apple’s Beats headphones brand might not have shared the spotlight during this morning’s keynote, Apple doesn’t want you to think the brand is AWOL in 2018. To that end, Apple and Beats have announced two new colors for the Beats Solo3 Wireless – a satin gold and a satin silver color that matches the iPhone XS and iPhone XS Max – as well as a trio of ultra-colorful options for the Urbeats 3. The variants for the Beats Solo3 Wireless, an on-ear pair of headphones with a 40-hour battery life, are available starting today for $299 (£249, AU$397), while the wired in-ear Urbeats 3 will be available in yellow, blue, and coral for $59 (£59, AU$99) later this year. While some insiders believed Apple wouldn't release any new Beats headphones in 2018, these two new color variants prove that Apple still cares about its uber-popular headphones brand even if it's forced to take a backseat to the company's staple products like the iPhone and Apple Watch.<doc-sep>All products featured here are independently selected by our editors and writers.If you buy something through links on our site, Mashable may earn an affiliate commission. Well this is pretty dang cute. Immediately following Wednesday's Apple event, Beats announced that it would release over-ear headphones in two new colors, and three bright new colors for its Lightning Connector headphones. The best part? Since Apple owns Beats, all the headphones match the new iPhones. Apple debuted the iPhone XS, XS Max, and iPhone XR on Wednesday. The phones in the impressive lineup all come with Face ID technology, no home buttons, and, obviously most important of all — fancy 'n fun colors. The XS models come in Space Gray, silver, and gold finishes. Correspondingly, Beats Solo3 Wireless on-ear headphones will now be available in Satin Gold and Satin Silver. Ooooh. Pretty nice, if you're into matching. Image: Beats But if sleek sophistication isn't for you, Beats still has you covered. Apple's iPhone XR comes in SIX colors: white, black, blue, yellow, coral and (PRODUCT)RED. Beats took the most ~fun~ of those offerings, and made some corresponding headphones to match: urBeats3 earphones with Lightning Connector will soon come in yellow, blue, and coral, and they look prettyyy cute. Coming this fall. #UrBeats3 with Lightning connector in the latest colors to match your iPhone. #AppleEvent pic.twitter.com/SBOl4igMeB — Beats By Dre (@beatsbydre) September 12, 2018 The Beats Solo3 Wireless pair in the new colors are available in the Apple store now. And the in-ear headphones will drop later this fall. Some predicted before the event that any sort of Beats update was unlikely. There has been speculation that Apple is shunting aside its interest in Beats, in favor of more robust Apple headphone offerings — including rumors about the development of an over-the-ear pair. Beats' fun colors are certainly nothing major. But they're cute, and show that Beats is still a cozy member of the Apple Squad. For now.<doc-sep>
Enlarge Image Beats by Dre Apple Event Apple, which owns Beats by Dre, didn't trot out any new Beats products at its Sept. 12 launch event. But shortly after the event ended, Beats sent out a quick press release, offering a sneak peak at new colors it has coming to match the new iPhone XS and iPhone XR. The on-ear Solo3 Wireless is available for purchase in satin gold and satin silver at Apple.com, starting Wednesday, for $300. Meanwhile, Beats' UrBeats3 earphones with Lightning Connector will be available in yellow, blue and coral pink later this fall. No word yet on whether the Beats Studio3 Wireless will also get new color options this fall, but we suspect it will. Beats by Dre Earlier in the year, rumor had it Apple was developing a pair of higher-end AirPods with noise cancellation, water resistance and wireless charging. Apple didn't announce a second-generation model at its iPhone event today either. Rumor had it that Apple might also be working on a premium, full-size, noise-canceling headphone of its own. That headphone would not only be designed to compete with its own Beats headphone, but the Bose QuietComfort 35 II and the just-released Sony WH-1000XM3, which is arguably the best noise-canceling headphone currently available. No Apple-branded full-size noise-canceling headphones were announced at the event either. Now playing: Watch this: Beats Solo3 Wireless looks and sounds the same, but battery... Everything Apple announced at its Sept. 12 event: Our exhaustive roundup. iPhone XR, XS, XS Max: Apple's three new iPhones start at $749.