Play video content EMO G RECORDS Elon Musk appears to have gone from tech titan to SoundCloud rapper overnight -- assuming a goofy autotune track about Haramabe that he linked to is actually his doing. The Tesla CEO tweeted out a SoundCloud song Saturday called "RIP Harambe," which sent users to an SC page ran by "Emo G Records." It's unclear if it's actually Elon's page, or if it's just something he stumbled upon, but he certainly made it seem he was behind it. I’m disappointed that my record label failed @elonmusk He wrote, "I'm disappointed that my record label failed." As for the song itself ... well, you gotta hear it to believe it. It's an ode to the Cincinnati Zoo gorilla that was shot and killed in 2016 after a child fell into its cage. Harambe became meme fodder for a minute after that. That minute has come and gone though, so it's interesting that Elon (again, assuming he did this) focused the first song of his SoundCloud rap career on a years-old topic. And, as if that wasn't enough, Elon kept the meme jokes coming on Sunday ... tweeting out a duck emoji -- in reference to a 2018 meme about ranking emojis -- and saying the detail in it far outweighed the clout of Emo G Records. Duck emoji FTW @elonmusk<doc-sep>Less than a year ago, a very stupid tweet cost Elon Musk $20 million dollars. You'd think that might dampen his enthusiasm for doing weird shit online, but you'd be wrong. The Tesla CEO seems to have caught the April Fools' Day spirit a little early, because on Saturday he announced his entry into the world of SoundCloud rap by dropping a track called "RIP Harambe" from a label called Emo G Records. This content is imported from Twitter. You may be able to find the same content in another format, or you may be able to find more information, at their web site. In case you were lucky enough to forget, Harambe was the 17-year-old western lowland gorilla who was shot and killed at the Cincinnati Zoo in 2016 to protect a three-year-old child who had climbed into his enclosure. The death spawned a meme cottage industry that was impossible to escape for a few solid months, until the internet moved on to better things, like distracted boyfriend and "you were at my wedding Denise." But Musk apparently decided to brush off a thoroughly retired meme and turn it into a ridiculous song that, as of Sunday evening, had already racked up more than half a million plays. It goes without saying that the tune is awful, but worst of all, it's an irresistible ear worm. The lyrics are incredibly simple, but only listen to the song if you're ready to have this godforsaken thing stuck in your head for hours. RIP Harambe Sippin’ on some Bombay We’re on our way to heaven, Amen, Amen RIP Harambe Smoking on stronger in gorilla zoo And we thinking about you And that's pretty much it. The song's cover art uses the logo of the referenced Bombay Sapphire Gin, but swaps out Queen Victoria's mug for that of the dearly departed gorilla. Musk tagged the rapper Yung Jake and producer BloodPop in a reply tweet, and XXL reports that it's Jake who performed the track. Musk offered no explanation for the tune, other than a tweet saying that he's "disappointed that [his] record label failed." At least Musk got this out of the way early—the world has to deal with a full 24-hours of technocrats pretending to be down with people when April Fools' Day arrives tomorrow. Gabrielle Bruney Gabrielle Bruney is a writer and editor for Esquire, where she focuses on politics and culture. This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io<doc-sep>Elon Musk isn't just the CEO of Tesla. He's also a SoundCloud rapper. ADVERTISEMENT Musk randomly dropped a two-minute auto-tuned ode to Harambe, the Gorilla killed after a child climbed into an enclosure at the Cincinnati Zoo and Botanical Garden.<doc-sep>Elon Musk put his Twitter followers in a frenzy early this morning by assuming the mantle of a SoundCloud rapper. The post in question, time-stamped at 5 am, insinuates the beginning of Musk's foray into rap, with a song made out in the honor of the much-beloved Harambe. Incidentally, the song drop was followed by news that his "record label" was being forced into foreclosure. Rest assured, hip-hop's gatekeepers won't be ushering him in without a pat-down, if and when his alleged "record label" gets reinstated. Mario Tama/Getty Images Bear in mind, Elon Musk is a noted jokester, one whose willingness to bend words and logic knows no bounds. Back in October, the tech entrepreneur surprised us all by doubling down on an April Fool's post concerning a Tesla-sponsored tequila brand. He broke "the news" by revealing the brand's highly-inventive trademark of "Teslaquila." Like any other gag he's posted in the past, the "Teslaquila" bit, as well as the recent "RIP Harambe" gambit, all hinge on the gullibility of Musk's audience, and the poker face that comes with it. Elon Musk is rich to the point where he'd spend money on a half-baked idea or joke, just to make himself cackle with laughter. Evidently, that's what separates him from the other gazillionaires who pretend they can't inhale their tokes. As for this "RIP Harambe" song, you'll just have to dive into it, there's nothing more to it. RIP to Emo G Records (2019-2019).<doc-sep>
Elon Musk is leaning into his growing reputation as the world’s most eccentric billionaire. On Saturday, the tech entrepreneur revealed his new gig as a SoundCloud rapper when he posted a link to his debut single on Twitter. “RIP Harambe” is a woozy, auto-tune-heavy track dedicated to the Cincinnati Zoo gorilla who became an Internet sensation after he died in 2016. The song appears to be under the banner of something Musk is calling Emo G records, which might own the record for the most short-lived record label of all time. Just hours after Musk posted the song, he followed it up with a tweet that read, “I’m disappointed that my record label failed.” Okay then. Musk continued his bizarre online antics by tweeting a duck emoji, followed by another message that spells doom for Emo G Records. “Duck emoji defeats Emo G Records. Crushing victory,” he tweeted. There’s no telling what spawned Musk’s surprise foray into the murky world of SoundCloud rap, but we’re guessing he was at least partly inspired by his musician girlfriend, Grimes. The on-and-off couple appear to be back on, at least according to Grimes herself. In a recent interview with WSJ magazine, Grimes nearly “collapsed” and groaned when the topic of Musk arose. “Don’t tell him I groaned just now,” she said. “I groaned out of, I don’t know, feminism. I mean, he’s a super-interesting goddamn person.” Grimes and Musk’s unlikely pairing has become the subject of major interest for some people, and often times it seemed like the two were actively courting the attention. But as Grimes explained in the interview, she wasn’t ready for what came after she revealed that she was dating the Tesla executive. “I was simply unprepared,” she said. “I’ve just been wallowing in indie music for, like, a decade. I just thought I could keep going along in my funny little way, and then you casually respond to someone in a tweet and it’s on Fox News, and you’re like, ‘Ugh,’ you know? That was a very disturbing moment.” Related: Grimes Says She Loves Elon Musk, a “Super-Interesting” Person, for “Some Reason”