Apple events are traditionally a chance for tech connoisseurs to spend a couple of hours learning about the company’s next line of hardware products or software updates, but it also gives Apple executives a chance to hang out with super cool musicians. At the end of Apple’s presentation today, melancholic pop princess Lana Del Rey gave a charming performance with Jack Antonoff of two songs from her upcoming album Norman Fucking Rockwell. Del Rey wasn’t allowed to say the name of her album because Apple didn’t want any cursing at its keynote. (It’s perhaps a sign of what people should expect from the company’s upcoming original slate of TV shows and films, which is also rumored to be family-friendly.) Fans of Del Rey’s previous work will immediately recognize the familiar dreamlike, almost apathetic tones on her new tracks. Despite the pleasant performance, which took place at the Brooklyn Academy of Music in New York City, the most enchanting part happened after Del Rey stopped singing. Apple CEO Tim Cook came out to give Del Rey a hug and thank her for performing, and Del Rey confessed that she’s “always so nervous” about performing. “No, I’m the one who’s nervous,” Cook said, laughing as he walked with Del Rey. It’s an endearing moment, this little spontaneous burst of humanity! Apple spends so much of its time trying to connect its products to human beings — technological objects that enrich the lives and contribute to our world’s overall story — that can often lead to eye-rolls at its obvious marketing tricks. But this was a small, humbling exchange between people at the end of a successful presentation. And it reminds us that we’re all just nervous beings trying our best to make it through this world. Del Rey’s entire performance can be watched below. Norman Fucking Rockwell doesn’t have a release date yet.<doc-sep>Apple often has surprise musical guests appear at its release events, and this month's launch in Brooklyn featured Lana Del Rey. Del Rey performed songs off her new album "Norman F-----g Rockwell," but she said on stage that she couldn't say the title because Apple asked her not to swear. While that request might come as a surprise to some, Apple has long positioned itself as a family-friendly brand where some things aren't allowed. Apple doesn't allow pornographic material in its App Store, for example, and some of its upcoming original content has reportedly been delayed due to concerns over "gratuitous sex, profanity, or violence." Apple closed out its launch event on Tuesday with a performance from surprise musical guest Lana Del Rey, but in an unusually transparent move, the singer told the audience she wasn't able to actually name drop her song or album due to their explicit titles. Del Rey took the stage to perform two songs off her upcoming album, titled "Norman F-----g Rockwell." She said she was unable to share the name of the record because Apple "told us not to swear." She ran into the same problem when introducing the track "Venice B----h." "Again, in the name of swearing, I won’t say the title of the second track," Del Rey said. "I'll call it 'Venice' for now." While those accustomed to hearing their favorite artists perform unfiltered at concerns might be surprised at such a request, this family-friendly approach to its events and services isn't new for Apple. The Wall Street Journal reported in September that CEO Tim Cook is determined for Apple to present itself as a family-friendly company, so it's not a stretch that cursing would be considered a no-no during a live event that's streamed to Apple fans around the world. We've also learned more about what Apple is and isn't willing to produce thanks to recent reports on Apple's $1 billion venture into original TV programming. The tech giant has ordered more than a dozen shows, but an already-produced series from rapper Dr. Dre was reportedly rejected after Tim Cook flagged scenes that depicted cocaine use, graphic sex, and "drawn guns." Meanwhile, producers of original content like Netflix , Hulu , and HBO have found great success and popularity in edgy shows like "House of Cards," "Handmaid's Tale," and "Game of Thrones" that often include nudity, explicit language, and graphic violence. But that hasn't stopped Apple from buying up children's cartoons and editing its shows, such as Carpool Karaoke, to eliminate cursing and make them more family friendly. At the launch event Tuesday where Del Rey performed, the tech giant announced a new MacBook Air, iPad Pros, and Mac Mini. Past musical guests who have performed at Apple events include Drake, Coldplay, Norah Jones, and OneRepublic.<doc-sep>
Lana Del Rey gave a surprise performance at the Apple Event in Brooklyn earlier today (October 30). The musician appeared at the event, where the tech company unveiled new models of the iPad Pro, MacBook Air and Mac Mini. Accompanied by Jack Antonoff on piano, who is producing her next album ‘Norman Fucking Rockwell’, Del Rey debuted the song ‘How To Disappear’. Before the performance, she reportedly told the audience: “They told us not to swear, so I can’t tell you the name of the album.” She also performed recent single ‘Venice Bitch’, which she introduced by saying: “Again, in the name of swearing, I won’t say the name of the second track. I’ll just call it ‘Venice’ for now.” Watch footage of the performance below. ‘Norman Fucking Rockwell’ is expected to be released in 2019. Recently, Del Rey teased another new song from it in the form of ‘Sylvia Plath’. She has also been teasing a collaboration with Machine Gun Kelly, which has divided fans. Although the star has yet to release details of a full tour in support of the new record, she did recently announce one show in Dublin. Del Rey will perform at Malahide Castle next June – tickets are on sale now. Meanwhile, a man who stalked the star was sentenced to a year in prison earlier this month. Michael Shawn Hunt, 43, was intercepted by police a block away from Del Rey’s Orlando show in February after they received a tip-off about a potential kidnapping.