Image : Nintendo After 15 years, the man, myth, and infinitely meme-able legend Reggie Fils-Aime has finally kicked enough ass and taken enough names. He’s being succeeded as president of Nintendo of America by a man with the greatest name of all: Doug Bowser. Never before have the jokes so readily written themselves. Advertisement Within seconds of the announcement, the internet was ablaze with one hundred million variations on the exact same joke. This will continue indefinitely, probably until Doug Bowser retires, gives the position to a turtle who’s apparently not his kid, and goes back to harassing his local plumber. But you know what? It’s 2019 and the world is a nightmarish fun house mirror parody of itself. Let’s laugh about the high-powered executive with the cartoon dinosaur name. Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement<doc-sep>See AirTag, Apple's new device for tracking your lost stuff Watch these UK commandos fly over the sea with new jet pack Energy regulator: Pipelines are at the forefront of our national defenses It's a boat? It's a plane? No, it's a 'seaglider.' And it goes fast...really fast Boston-based REGENT's "seaglider" is a mix between a boat and an aircraft with a top speed of 180 mph. IBM CEO: Every business is going to adopt AI NEW YORK, NY - JUNE 16: SVP and Director at IBM Research Arvind Krishna speaks on stage during the 2016 Wired Business Conference on June 16, 2016 in New York City. (Photo by Brian Ach/Getty Images for Wired) Viral 'Charlie bit my finger' video to be taken down. Here's why Florida Gov. Ron DeSantis, center, gives his opening remarks flanked by local state delegation members prior to signing legislation that seeks to punish social media platforms that remove conservative ideas from their sites, inside Florida International University's MARC building in Miami on Monday, May 24, 2021. (Carl Juste/Miami Herald via AP) (CNN Business) — Nintendo has appointed Doug Bowser as the next head of its American operations — and the joke hasn’t been lost on anyone. For those who have never played any of Nintendo (NTDOF)’s hugely popular Mario games, Bowser is a giant, anthropomorphic turtle-like creature that serves as the main villain in the decades-old franchise. Nintendo fans jumped on the coincidence when Bowser was first hired by Nintendo from Electronic Arts (EA) in 2015, and Bowser himself has had some fun with it on his Twitter feed. You can never have too many Bowsers in the office. pic.twitter.com/zF0AcLCgxh — Doug Bowser (@thetruebowser) March 6, 2018 His appointment as president of Nintendo of America has breathed new life into the joke, with thousands of people sharing it on social media. Why is everyone shocked Bowser is now in charge of Nintendo America? Look how passionate he is about playing games with fans pic.twitter.com/UiVLHqxMlL — Mica Burton (@MicaBurton) February 21, 2019 “Bowser” was one of the top worldwide trends on Twitter (TWTR) on Thursday night in the United States. Kholood Eid/Bloomberg/Getty Images Doug Bowser at the launch of Nintendo's Switch game console in New York in March 2017. The man Bowser is replacing, Reggie Fils-Aime, who has led Nintendo of America for the past 13 years, joined in as well. “With a name like Bowser, who better to hold the keys to the Nintendo,” Fils-Aime said in a video posted on social media. He couldn’t resist a few other wisecracks before he leaves the company on April 15. “This is not ‘game over’ for me, but instead ‘leveling up’ to more time with my wife, family and friends,” he said in a statement. Whether Mario and Luigi still have a future at Nintendo remains to be seen.<doc-sep>Mr Bowser, who is currently the firm’s head of sales, said: "Rest assured, we will continue to build on his work to evolve and expand our brand, furthering Nintendo’s global mission of creating smiles. There are millions more of those to come.”<doc-sep>Nintendo of America has a new boss: Bowser. The aptly named executive – long-standing Nintendo executive Doug Bowser, rather than the huge and spiky turtle-like creature – will take over from Reggie Fils-Aime. Mr Fils-Aime has been at Nintendo of America for more than 15 years, and spent nearly 13 as its boss. He will leave in April, Nintendo announced. He will be succeeded by Mr Bowser, whose name has somewhat overshadowed the rest of the announcement. Mr Bowser currently serves as senior vice president of sales and marketing. “With a name like Bowser, who better to hold the keys to the Nintendo castle?” Mr Fils-Aime said in a video announcing the change, which was posted to Twitter. Gadget and tech news: In pictures Show all 25 1 /25 Gadget and tech news: In pictures Gadget and tech news: In pictures Gun-toting humanoid robot sent into space Russia has launched a humanoid robot into space on a rocket bound for the International Space Station (ISS). The robot Fedor will spend 10 days aboard the ISS practising skills such as using tools to fix issues onboard. Russia's deputy prime minister Dmitry Rogozin has previously shared videos of Fedor handling and shooting guns at a firing range with deadly accuracy. Dmitry Rogozin/Twitter Gadget and tech news: In pictures Google turns 21 Google celebrates its 21st birthday on September 27. 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In news that will surely send a shiver down Super Mario’s spine, Bowser has taken over as the head of Nintendo in America. While it sounds like a reason to panic, the tiny plumber can rest easy. It’s been confirmed that a man called Doug Bowser will take over from retiring head Reggie Fils-Aime in April. Mr Fils-Aime, who has secured huge popularity among Nintendo fans, commented: “With a name like Bowser, who better to hold the keys to the Nintendo castle?” He added: “Nintendo owns a part of my heart forever. It’s a part that is filled with gratitude – for the incredibly talented people I’ve worked with, for the opportunity to represent such a wonderful brand, and most of all, to feel like a member of the world’s most positive and enduring gamer community. “As I look forward to departing in both good health and good humour, this is not ‘game over’ for me, but instead ‘levelling up’ to more time with my wife, family and friends.” While Nintendo is primarily based in Japan, the gaming giant’s US arm is tasked with distributing their most popular titles and leading talks with third-party game developers. Responding to the announcement on Twitter, technology writer Joshua Topolsky joked: “I’m being told the new Nintendo boss has plans to kill the Mario character off.” I'm being told the new Nintendo boss has plans to kill the Mario character off https://t.co/F6UMkkRYCC — Joshua Topolsky (@joshuatopolsky) February 21, 2019 Thankfully, Mr Bowser’s plans for the firm are all together less nefarious. “Rest assured, we will continue to build on his work to evolve and expand our brand, furthering Nintendo’s global mission of creating smiles. There are millions more of those to come.”