This Lagonda All-Terrain SUV will head Aston Martin’s luxury EV roadmap Get ready for an all-electric, super-luxury SUV with some serious British heritage, as Aston Martin promises a reveal of the off-roader that will relaunch its Lagonda nameplate. The new Lagonda All-Terrain Concept will make its debut at the Geneva Motor Show 2019 early next month, and while it’s not the first concept car from the rebooted automaker, it is top of the list for production vehicles. Aston Martin first signaled its intention to bring back the Lagonda name from the dead back in 2014. Then, it was attached to a luxury sedan, only intended for sale in the Middle East. Like the original Lagonda, it was an angular affair, dividing opinion but never relenting when it came to luxury or, indeed, power. The new Lagonda, though, is of a very different breed. For its latest iteration, it’ll be a nameplate rather than a specific model. More importantly, it’ll be the hub for Aston Martin’s electrification work. Where the 2014 Aston Matin Lagonda sedan had a 5.9-liter V12 to play with, new Lagonda cars will go electric instead. Last year, at the Geneva Motor Show 2018, we saw the Lagonda Vision Concept. That reviewed a possible all-electric fastback sedan, billed as a “near future study” of how modern luxury might distinguish itself in the age of EVs. Gone was the traditional leather and wood; in its place, carbon-fiber shared space with ceramics, cashmere, and silk, together with hand-woven wool. At the time, Aston Martin execs promised production cars as varied as sedans, coupes, and SUVs. Now, we’re seeing the next stage in that journey. Next month the automaker will take the wraps off the Lagonda All-Terrain Concept, an electric SUV. It borrows styling cues – and melodrama – from the Vision Concept, as well as an all-EV drivetrain. That, the Lagonda team promises, means a revolution in interior efficiency, once the architecture of a vehicle is liberated from the intrusions of a traditional internal-combustion platform and all-wheel drive system. Specifications of the All-Terrain Concept aren’t known at this point. The assumption is that it’s the same platform as last year’s Vision Concept rode on, which would mean the ability to push up to 100-percent of overall torque to any corner of the car, courtesy of multiple electric motors. At the time, Aston Martin was talking about aiming for 400 miles of EV range, too, along with support for wireless charging. What we do know, however, is that this is the car that will officially launch the Lagonda brand back into showrooms. Though the All-Terrain Concept is, indeed, just a concept car for Geneva, it does preview the first model Lagonda will put into production, the automaker says. “The Lagonda All-Terrain Concept offers explicit clues regarding what will be the first Lagonda model to enter production,” Andy Palmer, Aston Martin Lagonda President and Group CEO, says of the car, “and further demonstrates how Lagonda’s zero emission powertrain enables us to create spectacular cars that will radically redefine their sectors of the market.” Aston Martin does, of course, have an SUV plan of its own underway. Revealed in November last year, the Aston Martin DBX is the first luxe-truck from the automaker, intended to take on rivals like the Lamborghini Urus, Rolls-Royce Cullinan, and Bentley Bentayga. However while Lagonda will focus on pure electric, the DBX is expected to first launch with a V8 gas engine, though at the very least a hybrid is expected down the line.<doc-sep>Enlarge Image Aston Martin Aston Martin's spinoff brand, Lagonda, is set to launch its first production vehicle in 2021 or thereabouts. A report from last year suggested Lagonda's first product would be an electric SUV, and it turns out we'll see it at the 2019 Geneva Motor Show next month. Well, kind of. Aston Martin confirmed Tuesday that it'll bring a new Lagonda All-Terrain Concept to Geneva, a sort of high-riding take on the original Vision Concept we saw last year. The All-Terrain will be "the first model Lagonda will put into production," according to an Aston Martin statement. We can't see much from this shadowy teaser image, except that the front fascia clearly has Lagonda Vision Concept influence. Aston Martin says the Lagonda design team "has created a car boasting extraordinary style and space efficiency combined with a rakish design language." So, in other words, a luxury SUV. Aston Martin calls Lagonda "the world's first luxury zero-emission brand," which Tesla might take issue with, but remember, these products will likely be on the scale of Bentley or Rolls-Royce. In addition to the Lagonda All-Terrain Concept, the British automaker will bring a Vantage and DBS Superleggera done up by its Q by Aston Martin division. The Vantage will be painted in a unique Cosmos Orange paint, while the DBS "explores dark Gothic themes," according to Aston Martin's statement. The Geneva Motor Show press days officially kick off on March 5, so look for a full smattering of information around that time.<doc-sep>Aston Martin's first SUV will be the 2020 DBX, but Andy Palmer's team is also busy with the revival of the once-prestigious Lagonda brand. And based on what we know about that luxurious line so far, when we finally see a new Lagonda, we suspect it'll be the exact opposite of a V12-powered Rolls-Royce Cullinan. Aston is promising the first modern Lagonda will be an all-terrain EV, a concept of which they will present at the Geneva Motor Show in March. Based on a "zero-emission platform," it is unknown how much of the upcoming Rapide E's Williams technology will make it into Lagonda's EV, but Aston's CEO says the new electric powertrain enables them "to create spectacular cars that will radically redefine their sectors of the market." If the Lagonda "All-Terrain" can be at least half as radical an SUV as the Valkyrie is for a hypercar, they might be onto something here. Aston Martin This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io<doc-sep>Aston Martin is set to reveal a near-production version of its forthcoming Lagonda SUV at the Geneva auto show next month, although all we have to show at the moment is this moody teaser shot. Dubbed the Lagonda All-Terrain Concept, it will share the same all-electric drivetrain as the forthcoming luxury Lagonda sedan, which was (distantly) previewed at last year's show. Despite that, Aston insiders have told us that the SUV will actually be the first of the two to market, with sales due to start in 2021. It will be built alongside the forthcoming DBX, the first SUV to wear an Aston badge, in the company's new Saint Athan plant in Wales. While we don't have any other official details yet and the official reveal is not until March 5, we can already add some more information. The SUV will sit on the same platform as the sedan, and the plan is for both to feature all-wheel drive and an underfloor battery pack. Aston has promised that its first electric car, the RapidE, will have equivalent performance to one of the brand's gasoline-powered models, so we would expect the Lagonda to be similarly brisk. Aston boss Andy Palmer also told us that production Lagondas will require a "touring" range from their electrical powertrains, suggesting more than 300 miles between visits to the cord. We'll have more details, and more pictures, closer to the car's official unveiling. This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io<doc-sep>
Aston Martin announced that it will debut its new, electric Lagonda All-Terrain Concept at the 89th annual Geneva International Motor Show in March. To tease the upcoming convention’s attendees appropriately and tide the rest of us over until then, the automaker has released the first sparsely detailed photo and revealed a few key details. Most importantly, the Lagonda All-Terrain is poised to be the brand’s very first zero-emissions luxury vehicle put into production, and fall in line with the automaker’s three core series of sportscars: Vantage, DB11 AMR, and DBS Superleggera. Aston Martin relaunched the Lagonda sub-brand last year and graced the Geneva International Motor Show with a surprise debut of the Lagonda Vision Concept. This year, the company is seemingly keen on maintaining that momentum by not only bringing the All-Terrain model to Switzerland’s international guests but doing so with the promise of actually putting it into production. “The ways in which automotive brands reveal new product has changed beyond recognition in recent years, but there’s still something compelling about the unique atmosphere of a great motor show,” said Andy Palmer, Lagonda president and Aston Martin Group CEO. The vehicle’s finish is the company’s own in-house “Cosmos Orange,” with subtle carbon fiber detailing on both the interior and exterior with orange graphics and anodized interior switches. Aston Martin has supposedly developed this model with equal parts performance- and luxury-car tenets in mind. “The Lagonda All-Terrain Concept offers explicit clues regarding what will be the first Lagonda model to enter production, and further demonstrates how Lagonda’s zero emission powertrain enables us to create spectacular cars that will radically redefine their sectors of the market,” said Palmer. “I’m expecting the Aston Martin Lagonda stand to be busier than ever, and very much look forward to seeing the crowd’s reaction first-hand." For those of you lucky enough to attend this year’s Geneva International Motor Show from March 5-7, you might want to head on over to Hall 2, Stand #2229 to get a glimpse of this yet mysterious-looking luxury car yourself. One thing is already fairly clear: the design we can discern looks mighty promising.