(Picture: Urban Outfitters) Urban Outfitters has launched an influencer Halloween costume, and it might just be the laziest costume we’ve ever seen. For anyone who doesn’t know, an influencer is someone with a large credibility on social media, who influences their following with their brand, be that fashion or beauty, or speaking on important topics like mental health and body positivity. If you follow any influencers on social media, you’ll know that their personal style varies. But Urban Outfitters seems to think it means ‘gym gear’. Their influencer costume features a grey sports bra and grey leggings. Yes, literally gym criteria for £45. (Picture: Urban Outfitters) The model pairs the look with a baseball cap, a wig, and some sunglasses for full on Kim Kardashian vibes. But if you want the same look, you’ll need to buy everything apart from the leggings and crop top separately. Since the costume was launched, people have been mocking it on Twitter: URBAN OUTFITTERS HAS AN INFLUENCER HALLOWEEN COSTUME I AM DECEASED LMFAOOOOOOOO pic.twitter.com/0BA301hBaS — amber (@amberxoxrose) September 30, 2018 Kim “influencer” Kardashian costume ? Lmfao no thanks pic.twitter.com/6qeQoIknG3 — The Great Bambino™ (@pookz22) September 28, 2018 hahaha what world do we live in. @UrbanOutfitters I need to see the sales data on this "Influencer Costume" ? https://t.co/zbZ4EJuM9C #Halloween pic.twitter.com/o1lCuvCoE0 — bani (@Baniohyeah) September 28, 2018 Halloween Costume Idea, here's a costume that Urban Outfitters just started selling: An "Instagram Influencer" costume for $59. I can't. LOL pic.twitter.com/kLS7S0YTyn — Kristina Kage (@KristinaOnAir) October 1, 2018 The costume costs $59 (£45). Yes, £45 for a costume which just looks like an everyday outfit you’d wear on a run. But hey, at least it’s pretty easy to recreate yourself – and a quick option if you’re too lazy to go to your Halloween party as an actual spooky character. MORE : Iceland is selling the Christmas tree flavoured crisps no one asked for MORE : 16-year-old model is the spitting image of Mean Girls’ Regina George<doc-sep>If you’ve ever wanted to look like an Instagram model for Halloween, now’s your chance. On Wednesday, hipster-brand Urban Outfitters unveiled its “Influencer” costume, which includes a “minimalist sporty-chic” bra top and cotton leggings. The athleisure ensemble, which looks like a Yeezy knock off, costs $59. “Channel Instagram style in this low key costume set worthy of a super influencer,” the product link reads. Unfortunately, the blonde wig, sunglasses and sneakers are sold separately. The costume has since gone viral on Twitter. “Just poking my head into the hell mouth to drop some actually funny content in your feed,” wrote editor Devon Maloney. “Holy f–k I thought this was a joke,” tweeted DJ Dani Deahl. Last week, The Post reported that lingerie brand Yandy yanked its sexy “Handmaid’s Tale” costume after it caught flack on Twitter.<doc-sep>An 'Influencer' has officially made the list of Halloween costume ideas, according to Urban Outfitters. Retailing for $59, the ensemble includes a "sporty-chic sports bra" and leggings for a look "that's so now"; it wouldn't be complete without the wig, sunglasses, and hat – all sold separately. The sports bra and leggings come in a dark grey color and are available in small, medium and large. With a total score of 3.4 stars, one reviewer on the retail giant's website calls it a "great costume for Kim K fans or Yeezy devotees," while another says it's the "dumbest thing." For Halloween this year.... I'm going as an influencerhttps://t.co/RlcBj6VMTj — Alice Anne 🍂 (@alicespake) September 25, 2018 Whether or not you're a fan of the Kardashian-clan or of luxury streetwear, is it now possible to go Halloween costume shopping in the comfort of your own closet?<doc-sep>Dressing as a meme for Halloween can be fun. If you’re lucky, you might even find a meme-themed Halloween party to attend, where you can make your own costume to revel with friends in the stuff that’s still good about the internet. Meme costumes are like an inside joke that everyone can enjoy (or not, if you’re niche like that), The downside of that is that, eventually, if you build it, the brands will come. The inevitable trickle-down from creative trendsetters making their own costumes (cough, cough) to shoddily made, one-click purchases from a retailer (whither, sexy pizza rat?) has been happening for a few years now. But at least most of these companies are trying. This year, the Halloween collection at Urban Outfitters includes a costume set that truly screams “fuck it, they’ll buy anything”: an “influencer costume” that literally consists of a pair of leggings and an unpadded super-crop top they’re calling a “sports bra,” which costs 59 — fifty-nine! — American dollars. But wait, the fun doesn’t stop there: if you want to complete the look they advertise in the photos, you’ll have to buy the astoundingly plastic $16 platinum-blonde wig, the $70 Fila sneakers, and the $10 (on sale! no longer available in black!) canvas baseball hat, too. In total, that makes your “influencer costume” come out to about $155. (The sunglasses are up to you, though — preferably, they’ll be designer.) Ah, the irony inherent in pretending to be an influencer by purchasing a set of poorly made, ordinary street clothing packaged as a “costume” by the trend-killing retailer of record. Quick tip for the kids: if this is the path you’re gonna take this Halloween, save some money and borrow some decent leggings from a friend if you don’t have any. (Being an influencer, after all, is all about authenticity.) Or better yet — wear your normal clothes, put on some false eyelashes and lip gloss, paint some tears on your face, and carry a YouTube player frame around, telling everyone you meet you’re sorry if they were offended by your hideous behavior.<doc-sep>
The next generation of Halloween costumes is officially upon us. Gone are the days of princesses, Ninja Turtles, and other classic, nostalgia-driven fare that used to emerge each year on All Hallows' Eve. That’s because Urban Outfitters has officially jumped the shark with its brand new “influencer costume.” So what, pray tell, does this so-called influencer costume, which costs $59, consist of, you ask? According to the retailer’s official website, it includes a light grey sports bra and dark grey leggings (yes, that's it). Now, if you want to really flesh out the costume, UO is also selling a black canvas baseball cap ($10), retro chunky Fila sneakers ($70), and the requisite platinum blonde wig ($16) (iPhone and hundred-thousand Instagram following not included). Urbanoutfitters.com Urbanoutfitters.com Once all the pieces are assembled, it becomes quite clear where Urban Outfitters is drawing its inspiration from. The ensemble is a spitting image of the Yeezy Season 6 campaign that took Instagram by storm in January, when various celebrities and influencers (including Paris Hilton) were photographed in and around Los Angeles wearing items from Kanye West’s clothing line. All of them bore a striking resemblance to a certain Yeezy muse: Kim Kardashian, who is clearly the main inspiration for this particular Halloween lewk. Urban Outfitters acknowledged as much by calling the “low-key costume set” worthy of a “superstar influencer” in its official description. While this may not be the costume we need right now, it’s definitely the one we deserve. With the ever-increasing ubiquity of Instagram and those who thrive on it, it’s fair to say that Urban Outfitters’ influencer costume is truly peak 2018. Want more from Teen Vogue? Check this out: How Influencers Build Instagram Followings