Fresh off the release of Nike's controversial "Just Do It" ad, starring Colin Kaepernick, the Swoosh now debuts its first commercial with the former San Francisco 49ers quarterback, its new "Just Do It" spokesman, in celebration of the motto's 30th anniversary. The two-minute spot, titled "Dream Crazy" depicts an inspirational montage of athletes overcoming adversity to chase their dreams that is sequenced with a narraration by Kaepernick. "What non-believers fail to understand is that calling a dream crazy is not an insult, it’s a compliment," says Kaepernick. He is also seen juxtaposed against an image of the American flag in the ad, while reiterating the now controversial statement, "Believe in something. Even if it means sacrificing everything." With other star athletes like Shaquem Griffin, Serena Williams and LeBron James also featured prominently in the ad, Kaepernick concludes the inspirational clip, saying, "Don’t ask if your dreams are crazy, ask if they’re crazy enough.” Up next, here's why Nike’s Colin Kaepernick campaign is equal parts strategic and progressive.<doc-sep>Colin Kaepernick just became the face of Nike’s “Just Do It” campaign and now the Swoosh shares a new video highlighting inspirational stories aided by the voice of the inspirational and controversial figure. The former 49er quarterback/social activist uses his words to describe the different journeys of athletes with clips featuring stars such as Nyjah Huston, Shaquem Griffin, Alphonso Davies, Serena Williams, LeBron James, himself and many others in view. In addition, Kaep highlights younger athletes who’ve managed to overcome challenging obstacles through the love of the respective sports they play. Take a look at the video above and let us know your thoughts. In related news, you can take a view additional information regarding Nike’s stock prices following its partnership with Colin Kaepernick.<doc-sep>Nike essentially put the world on notice earlier this week when it launched a new print ad starring Colin Kaepernick: We’re taking our role as a cultural icon very seriously . Well, if you thought that one tweet kicked up a storm, now the brand has unveiled its first video starring and narrated by the former NFL quarterback. “Dream Crazy” is the second film of the 30th anniversary “Just Do It” campaign, following last week’s homage to Serena Williams. Since we haven’t heard Kaepernick speak publicly in such a long time, you may not recognize his voice at first as he offers inspirational nods to the achievements of superstars like LeBron James, Williams, and Odell Beckham Jr., as well as the U.S. women’s national soccer team, Canadian teenage soccer star Alphonso Davies, and wheelchair athlete Megan Blunk. The gist? Forget expectations and the well-trod path, opt to blaze your own instead. It’s an apt sentiment, and one the brand has taken to heart, given the uproar around its renewed endorsement of Kaepernick. Set aside the controversy, though, and this is a classic example of the type of sports ad Nike and its longtime agency Wieden+Kennedy invented. An inspirational blend of global superstars and hardscrabble nobodies, given equal billing on the grand stage of athletic achievement. Sports as spiritual quest. 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Nike has unveiled a new video starring Colin Kaepernick for its "Just Do It" ad campaign honoring its 30th anniversary—and it'll reportedly play at the NFL season opener tomorrow. The two-minute video features the former NFL quarterback highlighting inspiring athletes, including superstars like LeBron James and Serena Williams and players who've overcome great adversity, like Alphonso Davies, a 17-year-old former refugee-turned-soccer star, and Shaquem Griffin, a one-handed linebacker who was just drafted to the Seattle Seahawks. Nike “If people say your dreams are crazy, if they laugh at what you think you can do, good. Stay that way. Because what nonbelievers fail to understand is that calling a dream crazy is not an insult; it’s a compliment," Kaepernick who has had a Nike deal since 2011, narrates over the montage. "So don't ask if your dreams are crazy," he says at the end of the commercial. "Ask if they're crazy enough." The video arrives two days after Nike debuted a photo advertisement starring Kaepernick with the words: "Believe in something, even if it means sacrificing everything," alluding to his peaceful protests against police brutality and racial injustice where he knelt during the national anthem at his games. The black-and-white imagery garnered divided responses on social media. While many praised the campaign, some conservatives responded by destroying their Nike gear or calling for a boycott on the brand. Despite the backlash, Nike shares are still "up a bit" as of Wednesday, after falling 3 percent the day before, Bloomberg reports. The sportswear giant is still up about 28 percent this year. Kaepernick has not played for an NFL team since 2016, but you might still see him on TV during the upcoming season opener. ESPN reports that Nike's new ad will air when the Atlanta Falcons play the Philadelphia Eagles on Thursday night. Nike is the official supplier of NFL uniforms until 2018, Washington Post reports.