Match Group's Crown App Turns Online Dating Into A Game Trending News: Tinder's Newest Rival Wants To Turn Online Dating Into A Game Why Is This Important? The folks behind Match, Tinder, OKCupid, PlentyOfFish and more are rolling out a new competitor called Crown, which they hope will disrupt the online dating space. Long Story Short Keeping up with the onslaught of new dating apps and picking the right one for you can be quite the challenge. Intimidating, even. Which is exactly what the newest Tinder rival is on a mission to change. Meet Crown, the app that turns dating into a game. Long Story It's easy to get overwhelmed (and downright confused) when it comes to online dating these days. Between all the apps and sites and matches, it's almost impossible to know if you're finding the right people and FOMO on potential dates is real. Very real. Taking this anxiety into consideration, the folks over at Match Group, which owns a slew of sites, from Tinder to (of course) Match.com, came up with an innovative new approach to online dating, turning the process into a fun (and fast!) game. Enter Crown, the brainchild of Match's product manager, Patricia Parker, who, incidentally, met her husband online. Earlier this year, a study found that Millennials spend an average of 10 hours a week 'dating' online when the ideal amount should be no more than one or two hours to avoid burnout and fatigue. Taking this into consideration, Parker made sure to do things a little differently than usual. Crown sets itself apart from competitors by not allowing you to swipe your way to oblivion. Instead, it presents you with 16 curated matches - no more, no less - picked via an algorithm, then helps you choose your Top 4 through a game similar to Who'd You Rather? Basically, you're shown two possible dates at a time and forced to pick one until you crown your final four winners. Those matches can then chat with you or pass. Here's the app's official description: "Crown is the new dating game in your pocket! Everyday, cute singles vie for your attention in head-to-head competition. Who will win your crown?" At the same time, you may also be crowned a finalist by someone else, thus getting more matches. Comparing the concept to the Bachelor/Bachelorette, Match Group's VP, Andy Chen, explained, Crown is meant to "help users choose between quality over quantity" because "research shows that the human brain can only track a set number of relationships [and] technology has not helped us increase this limit.” Hmm, scoring better matches in less time sure does sound nice... If you're curious, you can download the app on iOS (yes, it's free) or wait for the Android version to be rolled out soon. Own The Conversation Ask The Big Question Is 'traditional' dating basically dead? Disrupt Your Feed There's a new dating app that limits how many matches you get in a day. *gasp* Drop This Fact Online dating surpassed $3 billion (yes, BILLION) in revenue in 2017.<doc-sep>Match.com brings yet another app designed to bring you the perfect summer boyfriend or girlfriend and, maybe, if your matches are strong enough, a life partner. Meet Crown, the newest Match Group app, which brings an even more competitive twist to the already gruesome dating arena. Instead of swiping or seeing what events you have in common, using Crown you’ll get a daily list of 16 potential partners, smartly arranged in pairs. You’ll then have to pick which one sounds best until you’re down to your last four matches. Then, all of them will be notified of their “victory” and can choose to send you a message. Sounds like The Bachelor, right? According to Andy Chen, Vice President of Match Group, this app is designed to “helps users choose between quality over quantity.” Indeed, it seems like there’s much less swiping involved! Crown is now in limited beta in Los Angeles on iOS and will soon come to other cities (and Android! ).<doc-sep>It is a dark day for online dating. I mean, most days are dark days for online dating (seriously; have you been on Tinder lately?) but today is particularly grim. A new dating app has been released which turns dating into a game. And though dating is, arguably, already a game, this app takes us one step closer to the complete breakdown of authentic interpersonal connections. Crown app, released by the Match group (who are responsible for Tinder, Plenty of Fish and other matchmaking sites) is billed as a "tournament style dating app", in which users select "winners" from a daily group of matches. Yes, online dating can get worse. Credit:Adobe Each day at noon, the user is sent 16 matches, chosen from the app’s algorithm (which, hopefully, is superior to the Plenty of Fish algorithm, which matched me with farmers from Texas, soldiers from Afghanistan and Maccas servers from Tamworth). Unlike other dating apps, however, the matches are presented two at a time. The user must select which matches will proceed to the next round and which are eliminated, until the final four winners are "crowned". The winners are notified, and can begin to chat with the user, or decline the match.<doc-sep>
Tinder might have been your go-to dating app so far, but there's a new app in town and it's about to shake things up. Match Group, the internet overlords who own such things as OKCupid, PlentyOfFish, Match.com, Tinder and pretty much your complete love life, have come up with a new app. Called Crown, it quite literally caters to those who believe in the concept that 'dating is a game'. So if you've been unsuccessful on any of Match's other online platforms, don't fret. Match Group's new dating app - Crown is giving you a second (or, more realistically, sixteenth) chance at love. It is the brainchild of Patricia Parker, Match's Product Manager, who incidentally met her husband on one of the online dating apps. Tired of Tinder? Here's how to play Crown: If you'd rather twiddle your thumbs to find love, this is not for you. The reason behind making Crown a dating game as opposed to making it a dating app is that swiping left on an unlimited number of options does not support the purpose of finding quality over quantity. And while Tinder boasts of having made over 20 billion matches (according to its app store preview), there are only so many left swipes a human can take. The way Crown app works is that every day at noon, it gives you 16 profiles based on a special algorithm. You make your way through the options, two at a time, in a comparative manner, all the while "crowning" winners based on who you like more. You'll keep going through this process till you narrow it down to the final four. Just remember, once you have made your choice, it cannot be undone.