I think it's safe to say that absolutely no one has come to terms with IHOP's new name. It's just like: how could they?! After all these years of loyalty to those signature, fluffy pancakes and freshly-squeezed OJ? TBH, it's really gonna take some time to get used to, but seeing Wendy's roasting IHOP's name change has made my day a little bit better. On Monday, June 11, IHOP announced that it had temporarily changed its name from the "International House of Pancakes" to the "International House of Burgers," to mixed reactions. Many people (self included) have been straight-up confused as to why the breakfast diner would do such a thing, some have praised the name change, and others have questioned how it will perform in competition to burger chains like Applebee's and Wendy's. On the same day of the announcement, one Twitter user asked Wendy's what it thought of the change, writing, "so @Wendys u just gonna let @IHOb sell burgers on your block? thought you were the og?" And the burger chain's response was one of the best roasts you'll ever see. It replied, "Not really afraid of the burgers from a place that decided pancakes were too hard." BURN! And as if that weren't already brutal enough, Wendy's kept the jabs flowing. "Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool?" Wendy's wrote, equating the chain's move to that of a kid. "Like that, but our cheeseburgers are still better." But it doesn't look like the pancake — uh, burger — chain is into starting things on social media. Shortly afterward, IHOb tweeted back, "We don’t want any beef with you, we just want to share our beef with the world." And the two chains appeared to reach a truce. But that didn't stop many of IHOb's other competitors from chiming in with their own jokes about the switch. Yikes. Whataburger wrote: "As much as we love our pancakes, we'd never change our name to Whatapancake." In a press release shared by IHOb on Monday, June 11, the chain announced its new name was in honor of its seven new, mouth-watering Ultimate Steakburgers that are made with "100-percent USDA choice, Black Angus ground beef," and come on "a buttered and grilled Brioche bun." In the release, Brad Haley, chief marketing officer for IHOb restaurants, opened up about IHOb's excitement to show how equally tasty its burgers are to its pancakes. Haley said: We've pancaked pancakes for 60 years now so it's the perfect time to start burgerin' burgers, and we're kicking it off by flipping the 'p' in IHOP to a 'b' for burgers. And, when you try them, I think you'll agree with me that IHOb's new line of Ultimate Steakburgers are so good that I'd put them up against anyone's … just like our pancakes. Chef Nevielle Panthaky, head of culinary at IHOb, also explained how much effort went into the new burgers in the release. He said, "The IHOP Culinary team took the creation of these Steakburgers as seriously as we take innovation around our pancakes, which means they're soon to become world famous, too." The release added that the Ultimate Steakburgers are only available for a limited time (which means we'll be back to breakfast life as we know it in no time!!! ), so you'd better get there soon, if interested. IDK if you'll be running to IHOb to try the new burgers or sticking to staple burger chains like Wendy's for your lunch fix. But considering the fact that I can get a burger and my favorite dish — blueberry pancakes — at the former, I think I'll roll with them. Who's with me?<doc-sep>UPDATE: June 11, 4:18 pm: The Twitter convo continues! IHOb responded to Wendy's share with some delightful wordplay: Twitter ORIGINAL POST: June 11, 1:02 pm: Wendy's knows how to be sassy AF on social media. First, they trolled McDonald's about the double arches' always-broken ice cream machines. Then they agreed to go to prom with Burger King — but warned against getting handsy. Now, they're getting salty about IHOP's recently announced name change to IHOb. While the chain wants to promote its launch into burgers, Wendy's has doubts: This content is imported from Twitter. You may be able to find the same content in another format, or you may be able to find more information, at their web site. Not really afraid of the burgers from a place that decided pancakes were too hard. — Wendy's (@Wendys) June 11, 2018 YIKES. And they didn't stop there: This content is imported from Twitter. You may be able to find the same content in another format, or you may be able to find more information, at their web site. Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool? Like that, but our cheeseburgers are still better. — Wendy's (@Wendys) June 11, 2018 Now to be fair, IHOP's switch to IHOb is probably a limited-time thing, but you've got to applaud Wendy's creativity — they know how to weasel their way into any fast food conversation, with a hilarious amount of snark. Follow Delish on Instagram. Lindsey Ramsey Director of Content Operations Lindsey Ramsey writes and manages food and home content for Delish and House Beautiful; when she does write she covers pop culture, travel, and design in the food and home spaces. This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io<doc-sep>News Wendy’s Brutally Owned IHOP on Twitter After Changing Its Name to 'IHOb' IHOP/Twitter.com/Wendys Finally, after days of speculation, IHOP revealed why it's changing its name to IHOb (spoiler: the "b" stands for burgers) on Monday, and it was all a bit disappointing, to say the least. Still, the iconic breakfast chain's foray into the burger space had a few people on Twitter wondering how other beef patty-centric fast food chains were reacting to the news. As you might expect, Wendy's was quick to weigh in, which it did by delivering a scorching social media burn, as the brand is wont to do. The beloved chain, which has earned quite a knack for serving up seriously hilarious snark on social media, summed up their reaction pretty succinctly: they're not threatened in the least. In fact, the pig-tailed burger chain seemingly poked fun at IHOP's big IHOb stunt by comparing it to one big childish gamble. It also suggested that the longtime breakfast purveyor's decision to dip its toe into the burger scene is due to the fact that it found pancakes to be "too hard." Ouch. The IHOP (err... IHOb) Twitter account has since peacefully responded by making it pretty clear they aren't in the mood for a fight, to which Wendy's playfully replied with a winking emoji. It was all in good fun. Then again, it's probably wise for IHOb not to engage with Wendy's in this type of setting, since they've earned a reputation for torching just about any fast food brand that dares come back at them on Twitter. In any case, whoever is running Wendy's social media is crushing it (and probably deserves a raise). Sign up here for our daily Thrillist email and subscribe here for our YouTube channel to get your fix of the best in food/drink/fun. Joe McGauley is a senior writer for Thrillist. Follow him is a senior writer for Thrillist. Follow him @jwmcgauley<doc-sep>
The world is still recovering from the news that IHOP — now officially IHOB — has changed its name to the International House of Burgers. People had been wildly speculating about what the “B” in the new acronym could possibly stand for, and in true Twitter fashion, the reveal on Monday morning was dramatic. Dear Internet, we abbreciate your batience. Now let’s see who guessed right. B-hold!!!!! #IHOb pic.twitter.com/Fh3SkZ7s3Y — IHOb (@IHOb) June 11, 2018 Wendy's took notice and lived up to its notoriously savage Twitter rep by dissing IHOB's big announcement. Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool? Like that, but our cheeseburgers are still better. — Wendy's (@Wendys) June 11, 2018 But Wendy's didn't stop there. Minutes later, it delivered another shot at its competitor that was even more fierce. Not really afraid of the burgers from a place that decided pancakes were too hard. — Wendy's (@Wendys) June 11, 2018 The latter tweet won the admiration of other food-related accounts, including MoonPie. Wendy’s this is so good — MoonPie (@MoonPie) June 11, 2018 The Pop-Tarts account gave Wendy's high marks, too. MoonPie I second that and Wendy's great work A+ you've earned your pay can we all go home now — Pop-Tarts (@PopTartsUS) June 11, 2018 White Castle decided to pile on, slinging its own saucy remarks on the internet. We are excited to announce that we will be switching our name to Pancake Castle. — White Castle (@WhiteCastle) June 11, 2018 Burger King went with a similar joke, changing its Twitter name and picture to "Pancake King." But IHOB isn't trying to beef with any of its rivals. Instead, it's trying to make peace. We don’t want any beef with you, we just want to share our beef with the world — IHOb (@IHOb) June 11, 2018 It even extended an invitation to skeptic Chrissy Teigen. If the name change doesn't win her over, maybe the legendary pun will. All in is all we know. Come try one if you want a new legend in your life. — IHOb (@IHOb) June 11, 2018 Despite its rebranding efforts, an IHOB representative told TODAY Food that the chain's signature pancakes and all-day breakfast favorites will remain available.