McDonald's is taking inspiration from its customers as it works to solve its slowing U.S. sales problem with new breakfast items. In an earnings call Tuesday, CEO Steve Easterbrook said the fast-food chain would launch new breakfast items, but declined to provide more detail. That evening it unveiled its Triple Breakfast Stacks, a limited-time offering. McDonald's customers will be able to order these meatier breakfast sandwiches, which contain two sausage patties, bacon, two layers of American cheese and an egg layered on either a biscuit, McMuffin or McGriddle starting Nov. 1. TWEET The chain's fans have been known to swap items around to create customized versions of its food, such as by adding hash browns to its Sausage & Egg McMuffin or asking for "secret" items, such as ice cream sandwiched between two cookies instead of being served in a cone. "People have been hacking our menu for years — so much so that it's inspired our new Triple Breakfast Stacks," Chef Mike Haracz, manager of culinary innovation at McDonald's, said in a statement. "We love seeing the fun ways our customers and McDonald's crew have been creating their own takes on our classics. We can't wait to see what they come up with next — you never know what might end up on our menu." Business Insider first reported the new menu items Tuesday. A U.K. spokesperson said there were no plans to change its breakfast menu in Britain. "Our customers have also told us they have been craving a bigger, more filling sandwich option in the mornings," Linda VanGosen, vice president of menu innovation," said in a statement.<doc-sep>Why the world's largest ice cream company is betting on home delivery This vegan restaurant is actually opening locations during the pandemic These are the racist origins of Aunt Jemima and Uncle Ben's Chicken sandwiches are big business. See them all Heinz ketchup packets are shown in New York on Monday, August 22, 2005. H.J. Heinz Co., the world's biggest ketchup maker, said first-quarter profit fell 19 percent on expenses to cut jobs and sell businesses. (Photo by Andrew Harrer/Bloomberg via Getty Images) A Now Hiring banner sign is viewed outside a Chipotle restaurant during a new coronavirus pandemic, Tuesday, March 2, 2021, in Orlando, Fla. (Phelan M. Ebenhack via AP) BTS and McDonald's launch exclusive meal with two new dipping sauces (CNN Business) — McDonald’s is hoping a big new breakfast sandwich will help bring in more customers. Triple Breakfast Stacks will hit menus on November 1. They’re modified versions of McDonald’s popular Egg McMuffin – they will include two slices of American cheese, two sausage patties, bacon and an egg, The sandwiches are available on a McMuffin, biscuit, or McGriddles cakes. The new items are designed to help McDonald’s solve a problem: Fewer Americans are eating at the fast food chain. A new breakfast could help bring them back. In a statement on Tuesday, the company said that the items are inspired by customized orders made by McDonald’s (MCD) customers. “People have been hacking our menu for years,” said Mike Haracz, manager of culinary innovation. The triple stacks were inspired by those orders, he said. Linda VanGosen, vice president of menu innovation, said that customers have been requesting bigger sandwiches for breakfast. McDonalds McDonald's new Triple Breakfast Stacks. McDonald’s teased the announcement earlier on Tuesday during a call discussing its third quarter earnings. Breakfast has been particularly challenging for McDonald’s. “It’s very competitive out there at breakfast,” said CEO Stephen Easterbrook on Tuesday. “We’re still losing a little share … it continues to be a battleground,” he said. “We want to do better at breakfast.” Meanwhile, competitors have been stepping up their game. Taco Bell started serving breakfast in 2014 and now sells items like the naked egg taco, which has a fried egg for a shell. Dunkin’ (DNKN), which offers a two-sandwich deal for breakfast, has also done well in the morning. Competitors have upped their game and McDonald’s may have “lost a little bit of ground” on breakfast over the past few years, said Morningstar analyst R.J. Hottovy. McDonald’s has already made some changes that may entice new US customers. It added $1 coffee and $1 breakfast sandwiches at some locations. Easterbrook said it’s too soon to tell whether those efforts are paying off. Hottovy thinks that McDonald’s has a good shot at turning around its fortune. “With a little bit of focus,” he said, McDonald’s “can get right back in.” Over the past couple of years, McDonald’s has tried a number of different strategies to boost its US business. It put self-order kiosks in restaurants, added new menu items, and focused on delivery as part of a massive effort to modernize US restaurants.<doc-sep>Breakfast has long been a bright spot for McDonald’s, and the fast-food titan is leaning into that: On November 1, the chain will unveil triple-meat breakfast sandwiches, its first significant addition to the breakfast menu in over 10 years. Called Triple Breakfast Stacks, the new limited-time-only sandwiches are juiced-up versions of the classic Egg McMuffin, breakfast biscuit, and McGriddle, with each one containing two sausage patties and bacon. The burger brand says the sandwiches were inspired by “menu hacks” customers came up with. “People have been hacking our menu for years,” Mike Haracz, a culinary innovation chef for the company said in a release, noting that future menu additions might feature customer ideas, as well. That strategy mimics Taco Bell’s, which frequently unveils new menu items that evolved out of customer requests. That’s what happened at McDonald’s in 2013 when the chain released the Egg White Delight McMuffin thanks to popular demand. “Our customers have also told us they have been craving a bigger, more filling sandwich option in the mornings,” Linda VanGosen, VP of menu innovation said of the new, meatier sandwiches, in a release. (The sandwiches will certainly pack more calories: The regular morning Sausage McMuffin with Egg, featuring one sausage patty, clocks in at 480 calories, 30 grams of fat, and 35 percent of the diner’s daily value of sodium. To that, a Triple Stack would add an additional sausage patty, an additional slice of cheese, and bacon.) Breakfast is big business for McDonald’s: The launch of all-day breakfast in the fall of 2015 helped lift the chain out of a years-long sales slump, as the scores of people who had long complained about the 10:30 a.m. cutoff breakfast time could finally get their McGriddles and hash browns ‘round the clock — but that seems to have weakened sales before noon. Back in June, CFO Kevin Ozan began talking about how the chain intended to focus on breakfast again: “...With everything else going on, we just lost a little focus on that breakfast daypart,” he said, according to a transcript obtained by USA Today. Even though the morning hours are responsible for more than a quarter of the chain’s overall sales, CEO Steve Easterbrook acknowledged some desire for improvement on an earnings call earlier this week. “We want to do better at breakfast,” Easterbrook said, adding that he hoped the new sandwiches would help “reenergize” morning sales. Part of that renewed focus on breakfast also apparently involves stepping up its coffee game: Earlier this month, the chain began testing cold brew at dozens of stores in San Diego. • Leaked Documents Reveal McDonald’s Is Expanding Its Breakfast Menu [BI]<doc-sep>For the first time in five years, McDonald's announced that it will be expanding its breakfast menu. Not only does new sandwich have three times the meat, but the chain says it was inspired by its very own "secret menu." The secret's out. We were inspired by your love for menu hacks and our "Secret Menu," so we created a NEW breakfast item: Triple Breakfast Stacks. Big mornings are going to be stacked in your favor starting 11/1 pic.twitter.com/6Gj9fwgysf — McDonald's (@McDonalds) October 24, 2018 Many popular chains are rumored to have secret menus — and a proper etiquette on how to order from them. Starbucks kept its Medicine Ball tea a secret for some time before offering it to everyone. And for years, only the coolest cats knew you could order In-N-Out burgers "animal style." According to the chain's announcement made late Tuesday night, McDonald's regular customers order certain items so often that the restaurant deemed these orders as part of a secret menu both corporate and on-the-floor team members knew about. One of these breakfast menu hacks became so popular that its team decided to make it an official sandwich option. Enter the Triple Breakfast Stacks. Triple Stacks come, well, stacked on three bread options: a fluffy biscuit, a toasted McMuffin bun or a sweet McGriddle cake. Packed inside are two sausage patties, crispy bacon and an egg, plus, two slices of melted American cheese. McDonald's new McMuffin Triple Breakfast Stack is available for a limited time Nov. 1. McDonald's Now that's a mighty meaty breakfast. The Triple Breakfast Stacks will be available for a limited time nationwide beginning Nov. 1. Although, once the offer ends fans can always customize their breakfast order to mimic the "secret" menu item since it's basically just a repurposed (and totally enlarged) regular breakfast sandwich. According to a McDonald's spokesperson the nutrition info will be up on the website once the sandwich is officially launched. However, using McDonald's online nutrition calculator, a Bacon, Egg & Cheese McGriddle plus a Sausage, Egg & Cheese McGriddle weigh in at 970 calories, 50 grams of fat, 90 grams of carbohydrates, 38 grams of protein and 2,530 milligrams of sodium. It might be a good idea to share the Triple Stack with a friend ... or two.<doc-sep>
Unless we’re counting the time you stuffed hash browns into your McGriddle last month, McDonald’s says there have been no new “item innovations” on its breakfast menu since its Egg White Delight McMuffin in 2013. Starting Nov. 1, however, the chain will be debuting its new “Triple Breakfast Stack” sandwiches, featuring triple the meat, and double the cheese, than its traditional McMuffins, McGriddles or biscuit-based sandwiches. Each Triple Breakfast Stack will feature two sausage patties and two slices of American cheese, topped by Applewood-smoked bacon and an egg. Guests can choose from English muffins, biscuits, or McGriddle cakes, according to a press release. MCDONALD'S CUSTOMERS WHO PRANKED TEXAS RESTAURANT EARN $25G EACH FROM COMPANY The new sandwiches are also said to be inspired by customers who have been “hacking the menu” to create their own unique breakfast items. “We love seeing the fun ways our customers and McDonald’s crew have been creating their own takes on our classics,” said Chef Mike Haracz, the manager of culinary innovation for McDonald’s, per the release. “We can’t wait to see what they come up with next — you never know what might end up on our menu.” Business Insider first reported on news of McDonald’s Triple Breakfast Stacks on Tuesday, citing leaked internal documents that appeared to show instructions for constructing, wrapping and serving the sandwiches. McDonald's has said the Triple Breakfast Stacks will only be available for a limited time starting Nov. 1. MCDONALD'S EMPLOYEE SAYS CUSTOMER WAS 'TALKING A LOT OF SMACK' BEFORE BRUTAL FIGHT The company's CEO, Steve Easterbrook, had reportedly also hinted at the new items in an earnings call on Tuesday, saying he hoped to “reenergize” morning sales by doing “better at breakfast," according to CNBC. In addition to the Triple Breakfast Stacks, McDonald’s had previously introduced a French Toast McGriddle in Minnesota markets in August. McDonald’s did not confirm if that item, too, would roll out nationwide should it prove successful. Your idea for a hash-brown McGriddle, meanwhile, remains unrealized.