Sign up to FREE email alerts from Football London - Arsenal Invalid Email Something went wrong, please try again later. Subscribe Thank you for subscribing We have more newsletters Show me See our privacy notice Liverpool are set to are set for a record deal with kit manufacturer Nike according to reports , one that would see them overtake Manchester United's £750 million agreement with Adidas that comes into force next season. The Reds are hoping to secure a contract which better matches their global stature compared to their current £45 million-per-year deal with New Balance - though it is believed have a clause in the current contract that will allow them to match another deal. Manchester United currently have the largest deal within the Premier League, while Arsenal have a £60 million-a-year agreement that comes into place next season and Manchester City have also recently announced a kit deal with Puma that will see them rake in £65 million each year. Chelsea can match the Gunners offering in their partnership with Nike but Tottenham however, lag behind bringing in just £30 million each season but over a longer 15-year period, with the American brand. Liverpool's current deal expires at the end of the 2019/2020 season so the outcome of their Champions League and Premier League campaigns could go a long way in dictating the pace of their negotiations. While the finance generated from kit deals clearly does not completely correlate with league position, it is certainly advantageous in terms of financial fair play and can provide a much needed boost to any transfer kitty - particularly as kit-deals are often the most lucrative sponsorship deal for a club. Jurgen Klopp's side been active in recent windows and have spent in excess of £160 million this season to help launch their challenge for trophies on all fronts, so any income to offset such spending is advantageous. And with recent links to the likes of Chelsea's Callum Hudson-Odoi, there could be an added incentive for the Blues when they meet Liverpool on Sunday to hamper the fee they could offer. However, any deal the Premier League title contenders land is likely to fall short of Europe's giants. La Liga Goliaths Barcelona and Real Madrid earn £100 million-a-year and £980 million-a-year respectively. The Catalan club began a 10-year deal with Nike in 2018 while their rivals have a 10-year agreement with Adidas struck in 2015. That said, there have been reports that Los Blancos are in talks to sign a world-record deal worth £1bn over the next decade with the German brand. Keep up to date with the latest news, features and exclusives from football.london via the free football.london app for iPhone and Android . Available to download from the App Store and Google Play .<doc-sep>Liverpool and Nike are reportedly negotiating a jersey deal that would eclipse Manchester United's $979 million deal with Adidas. Liverpool's currently have a deal with New Balance worth $58 million a season. The deal is set to expire in 2020. A combination of factors would net Liverpool a record deal, including the rarity of the team becoming available for a deal and their exciting brand of play featuring Jurgen Klopp and Mo Salah.<doc-sep>Liverpool are in ‘advanced’ discussions’ with Nike about the sports giant becoming our new kit manufacturer, reports ESPN. The article suggests that the money we’ll get will eclipse Manchester United’s £750m, ten-year deal with Adidas and be the biggest ever by a Premier League side. SEE MORE: Liverpool star tells players & fans to ‘stay home’ if they don’t believe Liverpool currently earn £45m per year from New Balance on a deal that expires at the end of the 2019/20 season, with an option to extend should they meet another brand’s offer. However, it is not thought they’re willing to compete with Nike, who are desperate to add Liverpool to their roster, which currently includes Barcelona and PSG. On a purely aesthetic level, we haven’t had much time for Nike kits over recent years – but the figures obviously are more important for our future long-term – especially if we want to compete at the business end of the Champions League over the next decade. If we get it done, it’ll be yet more evidence of the tremendous job FSG has done with Liverpool off the field.<doc-sep>Liverpool Football Club are in advanced talks with Nike over a new long-term kit deal, one that will exceed Manchester United’s £750million deal with Adidas, according to a report from ESPN FC. Liverpool’s deal with their current kit suppliers New Balance- is due to expire at the end of the 2019/20 season and the Reds are in talks to find a more lucrative deal. According to journalist Simon Hughes, New Balance, who currently pay Liverpool £45million a season, aren’t willing to pay £75million per year, but Nike are. Nike have ended their deals with Arsenal and Manchester United in recent years, and their deal with Manchester City ends at the end of the season, so they could be willing to pay a much larger fee. According to the ESPN FC report, Liverpool have also held discussions with both Adidas and Puma but the club are seemingly further into talks with Nike.<doc-sep>
Liverpool's kit deal with New Balance is winding down. New Balance have supplied Liverpool's kits since the 2015/16 season and the partnership has been successful so far. This season's kit has been particularly popular, having been the highest selling in Liverpool's history. However, with their deal with New Balance set to expire at the end of the 2019/20 season, Liverpool have been searching for a lucrative new deal. Managing director Billy Hogan confirmed in February that they were in talks with New Balance to extend their deal. “We are in conversation with New Balance and we are in conversation with others as well,” Hogan told The Drum, per the Liverpool Echo. “(The kit deal) is an incredibly important partnership – not just for the financial support it delivers for the club but also from the distribution standpoint.” However, it now seems that Liverpool will not be extending their partnership with New Balance. ESPN have reported that the Merseyside club are in 'advanced talks' with Nike over a new long-term kit deal. If a deal is completed, it is expected to exceed Manchester United's £750 million agreement with Adidas and become the biggest ever struck by a Premier League club. Liverpool have also held discussions with Adidas and Puma over a new kit deal. But it is believed Nike are favourites to secure the Liverpool contract due to their readiness to put the club in the same earnings league as United. New Balance could still extend their deal though, as it is believed they have a clause in their current contract which enables them to retain and extend their deal by equalling any rival offer. However, whether they will want to match a record breaking offer from Nike remains to be seen. Liverpool fans have had a go at creating Nike concept kits over the years and here's what they've come up with... Liverpool fans: Would you be happy if the club switched their kit suppliers from New Balance to Nike? Have your say by leaving a comment below. News Now - Sport News