Advancements in large language models (LLMs)  have demonstrated remarkable capabilities across a diverse range of applications. These models excel in generating text completions that are contextually coherent and cover an extensive array of subjects. However, the vast datasets required for their training make aligning response styles during the pretraining and instruction tuning phases challenging. Consequently, an additional alignment phase is typically employed, wherein the model is further trained with human preference data to better align its outputs with human expectations. While this process doesn’t introduce new capabilities per se, it does accentuate generation styles innate to the model. This paper explores the utilization of counterfactual prompting within the framework of Direct Preference Optimization (DPO)  to align the model’s style without relying on human intervention. We demonstrate that this method effectively instils desirable behaviour, mitigates undesirable ones, and encourages the model to disregard inappropriate instructions. Our findings suggest that counterfactual prompting with DPO presents a low-resource way to fine-tune LLMs to meet the demands for responsible and ethically aligned AI systems.