text: FILE - In this Oct. 22, 2013 file photo, Apple CEO Tim Cook introduces the new iPad Air in San Francisco. Apple?s potential purchase of headphone maker Beats Electronics for $3.2 billion is just the latest example of how much Cook has deviated from Steve Jobs, who had so much confidence in his company?s innovative powers that he saw little sense in spending a lot of money on acquisitions. (AP Photo/Marcio Jose Sanchez, File