The most common reason for hoarding it is that the user doesn't know what is the best time to use it. so, one simple way is to name it in such a way to make it obvious where its best use lies. The more generically powerful an item is, more the likelihood that the user will hoard it as he cannot zero in on its optimal use.

How to prevent the "Too awesome to use" syndrome
the search field in EE's dashboard doesn't seem to find anything. what is this field supposed to search?
