You could say "quick as you can", "expedite please". 

This is not as polite but you could say "immediately if not sooner".

Polite alternatives to "as soon as possible"
If you hover over a price, you will notice the price and 1st child of .catTr td is highlighted. None of the others are. The goal is to create a very clear grid of what is being selected.

How can I get it to apply the same styling to every child td in the column with class tr.cat ?

Live Link: http://www.sinsysonline.com/cameron/nick/repair/price.html

HTML:

&lt;table id="prices"&gt;
    &lt;tr&gt;
        &lt;td class="clear"&gt;&lt;/td&gt;
    &lt;/tr&gt;

    &lt;tr class="head"&gt;
        &lt;td class="clear"&gt;&lt;/td&gt;
        &lt;td class="head"&gt;
            &lt;a href="desktop.html"&gt;&lt;h3&gt;Desktop&lt;/h3&gt;&lt;/a&gt;
        &lt;/td&gt;
        &lt;td class="head"&gt;
            &lt;a href="laptop.html"&gt;&lt;h3&gt;Laptop&lt;/h3&gt;&lt;/a&gt;
        &lt;/td&gt;
        &lt;td class="head"&gt;
            &lt;a href="server.html"&gt;&lt;h3&gt;Server&lt;/h3&gt;&lt;/a&gt;
        &lt;/td&gt;
    &lt;/tr&gt;

    &lt;tr id="priceRow"&gt;
        &lt;td class="clear"&gt;&lt;/td&gt;
        &lt;td class="price"&gt;
            &lt;h2&gt;Testing&lt;/h2&gt;
        &lt;/td&gt;
        &lt;td class="price"&gt;
            &lt;h2&gt;Testing&lt;/h2&gt;
        &lt;/td&gt;
        &lt;td class="price"&gt;
            &lt;h2&gt;Testing&lt;/h2&gt;
        &lt;/td&gt;
    &lt;/tr&gt;

    &lt;tr class="catTr"&gt;
        &lt;td class="category"&gt;
            &lt;a href="services_hwrep.html"&gt;Hardware Repair&lt;/a&gt;
        &lt;/td&gt;
        &lt;td&gt;
            &lt;a href="services_hwrep.html"&gt;&lt;img src="../css/images/check.png" /&gt;&lt;/a&gt;
        &lt;/td&gt;
        &lt;td&gt;
            &lt;a href="services_hwrep.html"&gt;&lt;img src="../css/images/check.png" /&gt;&lt;/a&gt;
        &lt;/td&gt;
        &lt;td&gt;
            &lt;a href="services_hwrep.html"&gt;&lt;img src="../css/images/check.png" /&gt;&lt;/a&gt;
        &lt;/td&gt;
    &lt;/tr&gt;

    &lt;tr class="catTr"&gt;
        &lt;td class="category"&gt;
            &lt;a href="services_netts.html"&gt;Network Troubleshooting&lt;/a&gt;
        &lt;/td&gt;
        &lt;td&gt;
            &lt;a href="services_hwrep.html"&gt;&lt;img src="../css/images/check.png" /&gt;&lt;/a&gt;
        &lt;/td&gt;
        &lt;td&gt;
            &lt;a href="services_hwrep.html"&gt;&lt;img src="../css/images/check.png" /&gt;&lt;/a&gt;
        &lt;/td&gt;
        &lt;td&gt;
            &lt;a href="services_hwrep.html"&gt;&lt;img src="../css/images/check.png" /&gt;&lt;/a&gt;
        &lt;/td&gt;
    &lt;/tr&gt;

    &lt;tr class="catTr"&gt;
        &lt;td class="category"&gt;
            &lt;a href="services_netts.html"&gt;Network Troubleshooting&lt;/a&gt;
        &lt;/td&gt;
        &lt;td&gt;
            &lt;a href="services_hwrep.html"&gt;&lt;img src="../css/images/check.png" /&gt;&lt;/a&gt;
        &lt;/td&gt;
        &lt;td&gt;
            &lt;a href="services_hwrep.html"&gt;&lt;img src="../css/images/check.png" /&gt;&lt;/a&gt;
        &lt;/td&gt;
        &lt;td&gt;
            &lt;a href="services_hwrep.html"&gt;&lt;img src="../css/images/check.png" /&gt;&lt;/a&gt;
        &lt;/td&gt;
    &lt;/tr&gt;

    &lt;tr class="catTr"&gt;
        &lt;td class="category"&gt;
            &lt;a href="services_netts.html"&gt;Network Troubleshooting&lt;/a&gt;
        &lt;/td&gt;
        &lt;td&gt;
            &lt;a href="services_hwrep.html"&gt;&lt;img src="../css/images/check.png" /&gt;&lt;/a&gt;
        &lt;/td&gt;
        &lt;td&gt;
            &lt;a href="services_hwrep.html"&gt;&lt;img src="../css/images/check.png" /&gt;&lt;/a&gt;
        &lt;/td&gt;
        &lt;td&gt;
            &lt;a href="services_hwrep.html"&gt;&lt;img src="../css/images/check.png" /&gt;&lt;/a&gt;
        &lt;/td&gt;
    &lt;/tr&gt;

    &lt;tr class="catTr"&gt;
        &lt;td class="category"&gt;
            &lt;a href="services_netts.html"&gt;Network Troubleshooting&lt;/a&gt;
        &lt;/td&gt;
        &lt;td&gt;
            &lt;a href="services_hwrep.html"&gt;&lt;img src="../css/images/check.png" /&gt;&lt;/a&gt;
        &lt;/td&gt;
        &lt;td&gt;
            &lt;a href="services_hwrep.html"&gt;&lt;img src="../css/images/check.png" /&gt;&lt;/a&gt;
        &lt;/td&gt;
        &lt;td&gt;
            &lt;a href="services_hwrep.html"&gt;&lt;img src="../css/images/check.png" /&gt;&lt;/a&gt;
        &lt;/td&gt;
    &lt;/tr&gt;


    &lt;tr class="foot"&gt;
        &lt;td div class="clear"&gt;&lt;/td&gt;
        &lt;td class="foot"&gt;
                &lt;a href="contact.html" class="action_button"&gt;Contact Us&lt;/a&gt;
        &lt;/td&gt;
        &lt;td class="foot"&gt;
                &lt;a href="contact.html" class="action_button"&gt;Contact Us&lt;/a&gt;
        &lt;/td&gt;
        &lt;td class="foot"&gt;
                &lt;a href="contact.html" class="action_button"&gt;Contact Us&lt;/a&gt;
        &lt;/td&gt;
    &lt;/tr&gt;
&lt;/table&gt;


jQuery:

&lt;script&gt;
(function() { 

    $('tr.catTr td').not('.category').hover(function(){

        var priceSel = $(this).index();

        $('tr#priceRow td').eq(priceSel).addClass('price_hover');
        $('tr.catTr td').eq(priceSel).addClass('vertFilt');

        $(this).closest('tr').find('td.category').addClass('category_hover');

    },function(){

        var priceSel = $(this).index();

        $('tr#priceRow td').eq(priceSel).removeClass('price_hover');
        $('tr.catTr td').eq(priceSel).removeClass('vertFilt');

        $(this).closest('tr').find('td.category').removeClass('category_hover');

    });

})();
&lt;/script&gt;


Live Link:
http://www.sinsysonline.com/cameron/nick/repair/price.html

Now, how to highlight EVERY equivalent child in the column....

I know I need to do something with .each(), but I'm unsure where to put it...
