With Auto White Balance most cameras place a greater weight on the brightest parts of the frame. Some newer models, particularly higher end ones, also measure all of the color in each picture and compare it to a stored database. If a match is found the camera applies whatever the database tells it to. The decision is made for each photo based strictly on the content of that one photo.

With Custom White Balance the camera takes your word for it that what is in the middle of the sample picture you provide is what you want to appear as white and applies the same white balance needed to render your sample as white to each photo, whether there is anything the same color in the image or not.

What is the difference between auto white balance and custom white balance?
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