The early 1990s marked the softening of urban R&B at the same time alternative rock emerged and traditional pop saw a significant resurgence. This in part led to a widening of the market, not only allowing to cater to more niche markets, but it also became customary for artists to make AC-friendly singles. COUNT 3
QSN1 What decade saw the emergence of alternative rock? ANS1 1990s QSN2 What happened to urban R&B in the early 1990s? ANS2 softening QSN3 The resurgence of traditional pop was one of the factors that led to what change in the music market? ANS3 widening of the market