The editor, Larry Lamb, was originally from a Labour background, with a socialist upbringing while his temporary replacement Bernard Shrimsley (1972–75) was a middle-class uncommitted Conservative. An extensive advertising campaign on the ITV network in this period, voiced by actor Christopher Timothy, may have helped The Sun to overtake the Daily Mirror's circulation in 1978. Despite the industrial relations of the 1970s – the so-called "Spanish practices" of the print unions – The Sun was very profitable, enabling Murdoch to expand his operations to the United States from 1973. COUNT 5
QSN1 Who temporarily replaced Larry Lamb? ANS1 Bernard Shrimsley QSN2 What was Shrimsley's political background? ANS2 middle-class uncommitted Conservative. QSN3 Who lent his voice to a campaign that aided The Sun in passing the Daily Mirror in 1978? ANS3 Christopher Timothy QSN4 Where did Murdoch begin expanding? ANS4 United States QSN5 When did Murdoch begin expanding into the U.S? ANS5 1973