AC radio stations may play mainstream music, but they will exclude hip hop, dance tracks, hard rock, and some forms of teen pop, as they are less popular amongst the target demographic of these radio stations, which is intended for an adult audience. AC radio often targets the 25–44 age group, the demographic that has received the most attention from advertisers since the 1960s. A common practice in recent years is that many adult contemporary stations play less newer music because they also give ample airtime to hits of the past, so the de-emphasis on new songs slows the progression of the AC chart. COUNT 4
QSN1 What age group does adult contemporary radio typically focus on? ANS1 25–44 QSN2 Along with teen pop, dance and hard rock, what form of music is typically not heard on AC radio? ANS2 hip hop QSN3 When did advertisers begin to focus on the adult contemporary age demographic? ANS3 1960s QSN4 What type of music are AC stations noted as playing less of versus hits of the past? ANS4 newer music