In a simple model, often referred to as the transmission model or standard view of communication, information or content (e.g. a message in natural language) is sent in some form (as spoken language) from an emisor/ sender/ encoder to a destination/ receiver/ decoder. This common conception of communication simply views communication as a means of sending and receiving information. The strengths of this model are simplicity, generality, and quantifiability. Claude Shannon and Warren Weaver structured this model based on the following elements: COUNT 5
QSN1 A simple model is also referred to as what? ANS1 transmission model QSN2 What kind of message is sent in a simple model? ANS2 a message in natural language QSN3 In what form is the information or content sent in a simple model? ANS3 spoken language QSN4 How is information sent through a simple model? ANS4 from an emisor/ sender/ encoder QSN5 What are the strengths of the simple model? ANS5 simplicity, generality, and quantifiability