Parkson enters by acquiring local brand Centro Department Store in 2011. Centro still operates for middle market while the 'Parkson' brand itself, positioned for middle-up segment, enters in 2014 by opening its first store in Medan, followed by its second store in Jakarta. Lotte, meanwhile, enters the market by inking partnership with Ciputra Group, creating what its called 'Lotte Shopping Avenue' inside the Ciputra World Jakarta complex, as well as acquiring Makro and rebranding it into Lotte Mart. COUNT 5
QSN1 What store did Parkson buy in 2011?  ANS1 Centro Department Store QSN2 Where did Centro open it's first store of 2014? ANS2 Medan QSN3 Who did Lotte partner with?  ANS3 Ciputra Group QSN4 Where is the "Lotte Shopping Avenue" located?  ANS4 Ciputra World Jakarta complex QSN5 What was Makro re-labeled as after it's purchase?  ANS5 Lotte Mart