Coca-Cola's archrival PepsiCo declined to sponsor American Idol at the show's start. What the Los Angeles Times later called "missing one of the biggest marketing opportunities in a generation" contributed to Pepsi losing market share, by 2010 falling to third place from second in the United States. PepsiCo sponsored the American version of Cowell's The X Factor in hopes of not repeating its Idol mistake until its cancellation. COUNT 5
QSN1 Which major drink manufacturer decided at the beginning of American Idol not to be a sponsor?  ANS1 PepsiCo QSN2 What show did PepsiCo begin sponsoring in hopes of not missing another opportunity like American Idol?  ANS2 The X Factor QSN3 Which soda company did not want to sponsor American Idol? ANS3 PepsiCo QSN4 In hopes of not repeating another mistake, which show did PepsiCo sponsor? ANS4 The X Factor QSN5 PepsiCo fell to what place by 2010, which is in part credited with refusing to sponsor American Idol? ANS5 third