In response to the pressure on Hot AC, a new kind of AC format cropped up among American radio recently. The urban adult contemporary format (a term coined by Barry Mayo) usually attracts a large number of African Americans and sometimes Caucasian listeners through playing a great deal of R&B (without any form of rapping), gospel music, classic soul and dance music (including disco). COUNT 5
QSN1 Who invented the term "urban adult contemporary format"? ANS1 Barry Mayo QSN2 What demographic group is the urban adult contemporary format marketed to? ANS2 African Americans QSN3 What style of singing is absent from R&B played on urban adult contemporary format stations? ANS3 rapping QSN4 Along with R&B, gospel and dance music, what type of music is represented on urban adult contemporary stations? ANS4 classic soul QSN5 Urban adult contemporary music came into being because of pressure on what previously existing format? ANS5 Hot AC