The Paris department store had its roots in the magasin de nouveautés, or novelty store; the first, the Tapis Rouge, was created in 1784. They flourished in the early 19th century, with La Belle Jardiniere (1824), Aux Trois Quartiers (1829), and Le Petit Saint Thomas (1830). Balzac described their functioning in his novel César Birotteau. In the 1840s, with the arrival of the railroads in Paris and the increased number of shoppers they brought, they grew in size, and began to have large plate glass display windows, fixed prices and price tags, and advertising in newspapers. COUNT 5
QSN1 What were the origins of the Paris department store?  ANS1 magasin de nouveautés QSN2 What year was the first Paris department store founded?  ANS2 1784 QSN3 What book described the functionality and operation of a contemporary Paris department/novelty store? ANS3 César Birotteau QSN4 What factors influenced the increase of department stores in Paris?  ANS4 the arrival of the railroads in Paris and the increased number of shoppers they brought QSN5 Where did department stores begin to advertise after the large influx of new shoppers? ANS5 newspapers