Artists such as Gary Numan, the Human League, Soft Cell, John Foxx and Visage helped pioneer a new synthpop style that drew more heavily from electronic and synthesizer music and benefited from the rise of MTV. Post-punk artists such as Scritti Politti's Green Gartside and Josef K's Paul Haig, previously engaged in avant-garde practices, turned away from these approaches and pursued mainstream styles and commercial success. These new developments, in which post-punk artists attempted to bring subversive ideas into the pop mainstream, began to be categorized under the marketing term new pop. COUNT 9
QSN1 What style of music was Gary Numan associated with? ANS1 synthpop QSN2 What did the synthpop style of music benefit from the gaining popularity of? ANS2 MTV QSN3 Synthpop heavily borrowed elements from what type of music? ANS3 electronic and synthesizer music QSN4 What type of ideas did post-punk artists attempt to sneak into mainstream pop? ANS4 subversive QSN5 What did some post-punk artists reject their previous avant-garde practices to pursue? ANS5 commercial success QSN6 What new music style focused on electronic and synthesized sounds? ANS6 synthpop QSN7 What really helped to launch synthpop? ANS7 MTV QSN8 What else began to emerge as post-punk groups moved to a more commercial focus? ANS8 pop QSN9 How did pos-punk give rise to pop? ANS9 post-punk artists attempted to bring subversive ideas into the pop mainstream