Media anthropology (also known as anthropology of media or mass media) emphasizes ethnographic studies as a means of understanding producers, audiences, and other cultural and social aspects of mass media. The types of ethnographic contexts explored range from contexts of media production (e.g., ethnographies of newsrooms in newspapers, journalists in the field, film production) to contexts of media reception, following audiences in their everyday responses to media. Other types include cyber anthropology, a relatively new area of internet research, as well as ethnographies of other areas of research which happen to involve media, such as development work, social movements, or health education. This is in addition to many classic ethnographic contexts, where media such as radio, the press, new media and television have started to make their presences felt since the early 1990s. COUNT 5
QSN1 What type of anthropology tries to understand the social aspects of mass media? ANS1 Media anthropology QSN2 Media production and media reception are examples of what type of context? ANS2 ethnographic QSN3 Media such as a radio and television have started to make their presences felt since what years? ANS3 early 1990s QSN4 Following audiences in their everyday responses to media is encompassed by what type of context? ANS4 media reception QSN5 What type of anthropology involves the relatively new area of internet search? ANS5 cyber