The changes included a new corporate color palette, small modifications to the GE logo, a new customized font (GE Inspira) and a new slogan, "Imagination at work", composed by David Lucas, to replace the slogan "We Bring Good Things to Life" used since 1979. The standard requires many headlines to be lowercased and adds visual "white space" to documents and advertising. The changes were designed by Wolff Olins and are used on GE's marketing, literature and website. In 2014, a second typeface family was introduced: GE Sans and Serif by Bold Monday created under art direction by Wolff Olins. COUNT 5
QSN1 Who composed GE's slogan "Imagination at work?"? ANS1 David Lucas QSN2 What was GE's slogan prior to "Imagination at work?" ANS2 We Bring Good Things to Life QSN3 In what year was the slogan "We Bring Good Things to Life" first used? ANS3 1979 QSN4 Which company designed the standard format for GE's marketing literature and website? ANS4 Wolff Olins QSN5 What is the name of the typeface family created for GE in 2014? ANS5 GE Sans and Serif by Bold Monday