Companies with limited resources may choose to engage in only a few of these activities, while larger organizations may employ a full spectrum of communications. Since it is difficult to develop such a broad range of skills, communications professionals often specialize in one or two of these areas but usually have at least a working knowledge of most of them. By far, the most important qualifications communications professionals can possess are excellent writing ability, good 'people' skills, and the capacity to think critically and strategically. COUNT 4
QSN1 Why do communications professionals typically specialize in only one or two areas of communication? ANS1 it is difficult to develop such a broad range of skills QSN2 Good people skills is a qualification that is important to what profession? ANS2 communications QSN3 What kind of companies may engage in only a few types of communications? ANS3 Companies with limited resources QSN4 What is one of the most important qualifications for a communications professional to have? ANS4 excellent writing ability