Dell advertisements have appeared in several types of media including television, the Internet, magazines, catalogs and newspapers. Some of Dell Inc's marketing strategies include lowering prices at all times of the year, free bonus products (such as Dell printers), and free shipping to encourage more sales and stave off competitors. In 2006, Dell cut its prices in an effort to maintain its 19.2% market share. This also cut profit-margins by more than half, from 8.7 to 4.3 percent. To maintain its low prices, Dell continues to accept most purchases of its products via the Internet and through the telephone network, and to move its customer-care division to India and El Salvador. COUNT 5
QSN1 What type of Dell media has appeared on TV, on the internet, and in magazines? ANS1 advertisements QSN2 One of Dell's marketing strategies is what kind of shipping? ANS2 free QSN3 What year did Dell cut its prices to keep its market share? ANS3 2006 QSN4 By how much did Dell cut it's margins when it cut its prices? ANS4 half QSN5 Where does Dell take most of its purchases for its products? ANS5 Internet