Modern adult contemporary can be a variation of hot AC, and includes modern rock titles in its presentation. In 1997, Mike Marino of KMXB in Las Vegas described the format as reaching "an audience that has outgrown the edgier hip-hop or alternative music but hasn't gotten old and sappy enough for the soft ACs." The format's artists included Alanis Morissette, Counting Crows, Gin Blossoms, Bon Jovi, Train, No Doubt, The Script, The Cranberries, Lifehouse, Sarah McLachlan, Sara Bareilles, John Mayer, Jewel, and Ingrid Michaelson. Unlike modern rock, which went after 18-34 men, this format appealed to women. COUNT 5
QSN1 What station did Mike Marino work for in 1997? ANS1 KMXB QSN2 Where was the radio station KMXB based in 1997? ANS2 Las Vegas QSN3 What age demographic is modern rock radio focused on? ANS3 18-34 QSN4 What is the sex of the listeners modern rock radio is geared towards? ANS4 men QSN5 Unlike modern rock radio, what sex is adult contemporary radio said to appeal to? ANS5 women