Life-long presidential hopeful Newt Gingrich launched his latest candidacy with the slogan: “Win the Future.” If that sounds familiar, you probably watched Obama’s State of the Union address, where he debuted it to the world–or you saw the recent White House Correspondents Association dinner where Obama relegated it to joke status (start at 2:54 of Obama’s own parody video). What most folks don’t realize–and the Atlantic deftly discovered today–is that Newt Gingrich, whose campaign only launched this week, actually registered “American Solutions for Winning the Future” with the IRS under section 527 of the tax code on October 6, 2006. Since then, the group has operated as Gingrich's main political arm. "We intend to have a head on debate of whose policies will actually win the future and whose policies will lose the future."
– Newt Gingrich’s website proudly displays a 2012 catchphrase: “Win the Future.” That's right, the same phrase President Obama has been using since his 2011 State of the Union address. Did Gingrich steal it? Nope, discovers the Atlantic: The ex-speaker registered the political organization "American Solutions for Winning the Future" with the IRS in 2006, many moons before Obama uttered those three words. Now Gingrich is stealing the phrase back, though it has hardly been a sweeping success for the Obama administration, notes Fast Company. Jon Stewart and Stephen Colbert relentlessly made fun of it, even prompting stifled laughter from an Obama advisor. But Gingrich’s team thinks it's “great” that both campaigns have employed the slogan: “We intend to have a head on debate of whose policies will actually win the future and whose policies will lose the future,” said a rep. (In other Gingrich news, he grumbled about Obama last night.)