The Food and Drug Administration says brominated vegetable oil is used as a stabilizer for flavoring oils in fruit-flavored drinks. According to Scientific American, BVO has been patented as a flame retardant and is found in some beverages including some flavors of Gatorade. Please sign my petition asking Gatorade to stop putting flame retardant chemicals in sports drinks. Her Powerade petition had more than 59,000 online supporters while the Gatorade one had more than 200,000. It’s weird because Gatorade’s fruit punch doesn’t have BVO! Powerade's website still lists brominated vegetable oil as an ingredient for its fruit punch and strawberry lemonade flavors. I don’t want anyone in my family touching that stuff. That means, #1 it’s not necessary to make Gatorade, and #2 there is enough information out there that entire countries have banned this chemical product. then why would Gatorade want to put it in a product designed for people like me who are into sports and health?
– Looks like a teenager's online petition has induced Coca-Cola to remove an ingredient from Powerade. The Mississippi teen, Sarah Kavanagh, led the charge with two Change.org petitions against brominated vegetable oil—one targeting Powerade, the other Gatorade—that gathered nearly 260,000 supporters in all, the AP reports. PepsiCo agreed to pull BVO from Gatorade last year, and now Powerade bottles in strawberry lemonade and fruit punch flavors in several cities don't have the ingredient listed. Some bottles still list it, and Coca-Cola said today that Powerade is "BVO-free," so it seems the company is phasing it out. Just what is BVO? According to the FDA, it's used in fruit-flavored drinks as a stabilizer for flavoring oils. But Bromine is a patented flame retardant that's banned in the European Union and Japan, and may be harmful to anyone who drinks it in large amounts, the Telegram reports. Coca-Cola and PepsiCo aren't the only companies under pressure from petitions: Subway yanked an FDA-approved ingredient known as the "yoga mat chemical" from its breads earlier this year when a petitioner at FoodBabe.com challenged the company's healthy-food image.