Taylor Swift's 1989 just keeps getting bigger. Having previously projected first week sales of about 800,000 copies for her new “1989” album, Billboard magazine has now revised its estimate up and forecasts that the collection will become Swift’s third consecutive set to sell more than 1 million copies in its first week of release. Final sales figures are expected to be released by the Nielsen SoundScan sales monitoring service on Nov. 5. “Sources say '1989' is performing extraordinarily well in the iTunes Store and Target, with the latter carrying an exclusive version of the album with bonus tracks,” Billboard reports.
– Billboard is forecasting that Taylor Swift's 1989 will likely sell at least a million copies in its first week—and if that happens, Swift will become the first pop music act in history to pull off what the Los Angeles Times calls a "hat trick." The album, released at midnight Monday, would be her third consecutive one to sell more than a million copies during its debut week, a feat that's never been achieved before. It would also be just the 19th album to ever hit the million mark in one week since Nielsen SoundScan started tracking sales in 1991; the first million-seller this year and the second-biggest-selling album of the year (topped only by the Frozen soundtrack); and the biggest debut-week seller since Swift's last album, Red, sold 1.21 million copies in 2012.