This ad is currently running on the website's NRA-sponsored "Guns and Gear" page: 
 
 Clicking on the image diverts readers to the landing page for "The Daily Caller Gun Giveaway," which states: 
 
 The Daily Caller will be giving away one gun per week until Election Day -- November 6, 2012. The firearm will be sent from FMK Firearms to the winner’s designated FFL holder.
– You can't make this stuff up: The Daily Caller is giving away handguns engraved with the Bill of Rights. To enter to win a gun, just sign up for one of the right-wing news site's four email newsletters; it's giving away one gun per week until Election Day. (Note: Winners will have to pass a background check.) Media Matters spotted the contest, and notes that the Caller first launched a Guns and Gear news section in December, concerned that gun owners "are currently without the sort of daily news coverage that is allotted to most other American interests."