Burberry announces it will stop the practice of destroying unsaleable products, with immediate effect. "This commitment builds on the goals that we set last year as part of our five-year responsibility agenda and is supported by our new strategy, which is helping tackle the causes of waste," the statement added. In the past year, we have created a unique partnership with sustainable luxury company Elvis & Kresse to transform 120 tonnes of leather offcuts into new products over the next five years. Burberry chief executive Marco Gobbetti said the company was committed to applying its creative talent to finding positive solutions across the company. "This belief is core to us at Burberry and key to our long-term success." The use of real fur by Burberry has been restricted for many years to rabbit, fox, mink and Asiatic racoon. "Going forward, these and Angora will be banned," the statement said.
– Luxury fashion label Burberry is conceding to environmental activists: The brand will stop using fur in its products, phase out existing fur items, and put an immediate end to its practice of destroying unsold items. It was that practice that drew attention in July, as an earnings report revealed that $37 million in Burberry clothes, accessories, and perfume were burned in 2017 to prevent them being stolen or sold at a discount, per the BBC. "Modern luxury means being socially and environmentally responsible," CEO Marco Gobbetti says in a release, which cites a new strategy of "helping tackle the causes of waste," per CNN.