“This year marks the 10th anniversary for Isis Women’s Health Care, but instead of hoisting celebration banners, we're taking down the namesake that has proudly delivered thousands of babies,” says Dr. Hughan Frederick. “Thankfully, we're not closing our doors, but we are opening a new chapter.” 
 
 Frederick originally selected the name ISIS for its tie to the Egyptian goddess of motherhood. The practice started with one full-time employee in a sub-leased space across from North Fulton Hospital. He says, “For the first time I was going to be responsible for paying for someone’s livelihood.” It was a very small start but it was where Dr. Frederick realized his dream and hung his shingle. We’ve had to undergo a complete image change from pamphlets, to websites, to business cards.” 
 
 ISIS Women’s Health Care employs dozens of people in three offices. Through the hard work of so many people the name, Isis, has become synonymous with “a better birth experience” in the north Metro Atlanta area. ISIS Women’s Health Care says it has received dozens of death threats from callers who thought the clinic was associated with the group that is known for torture, suicide bombings and executions. A local women’s clinic says it's being forced to change names because people have confused it with a terrorist group. “I’m not going to lie, this is hard,” said Frederick. But instead of being sad, we want to turn this into something positive and fun.
– Over the past decade, "Isis" has "become synonymous with 'a better birth experience,'" Georgia's Isis Women's Health Care writes on its website. That's recently changed, for obvious reasons. "One morning we woke up to news of a beheading by a terrorist organization the media chose to refer to as ISIS," the business states. "That meant bad news for us." Since then, Isis Women's Health Care has received dozens of death threats, WSB-TV reports. "I became concerned for me and my staff," Dr. Hughan Frederick tells WXIA. Finally, one caller made it clear it was time for a name change. "This particular individual identified himself as ex-military and indicated for us not to be surprised if someone were to come and shoot up the building," Isis administrator Randy Haviland says. WSB-TV reports Isis Women's Health Care will announce its new name at the end of the month. But judging by its website, it will now be known as Nile Women's Health Care. That's in keeping with its original Egyptian theme—the business was named for the Egyptian goddess of motherhood. Even before a new name was chosen, Isis removed signage from outside its three Atlanta-area offices to head off further threats. “This year marks the 10th anniversary for Isis Women’s Health Care, but instead of hoisting celebration banners, we are taking down the namesake that has proudly delivered thousands of babies,” the business states. (It's not the only business named Isis in America.)