 The “bros” made famous in a Colorado advertising campaign doing keg stands for Obamacare are proving in a new spot that they’re not just party animals, but babe magnets too. While nearly a quarter of a million Coloradans have had their plans canceled, ProgressNow Colorado and Colorado Consumer Health Initiative are demeaning and belittling women with shallow sexual caricatures and making light of serious women's health issues," Maher, executive director of the conservative Compass Colorado, said in a statement. In one of the print ads, a flirty young woman holding a package of birth-control pills and leaning against a young man says: “OMG, he’s hot! “Let’s hope he’s as easy to get as this birth control.” 
 
 The ad features pre-coital “Susie and Nate,” with Susie flashing a thumbs-up and a stash of birth control pills. “My health insurance covers the pill,” she says, “which means all I have to worry about is getting him between the covers.” 
 
 Well, not quite, as a disclaimer at the bottom of the ad reminds all the bros and babes it’s aimed at. “Thanks ObamaCare!” 
 
 The ad, which is dripping with lusty sexuality, dubs the young couple “Susie and Nate … Hot to Trot.” 
 
 To be on the safe side, there’s an added warning: “The pill doesn’t protect you from STDs; condoms and common sense do that.” 
 
 The ad is part of the “thanks obamacare!” campaign targeting young Coloradans — and underscores how the law’s backers will say just about anything to lure young people to sign up for the new mandatory health coverage, an outcome that is critical to ObamaCare working as planned. Another ad in the series shows a young lady holding a package of birth-control pills and leaning against a cardboard cutout of hunky actor Ryan Gosling. “Hey girl,” one reads, “You’re excited about easy access to birth control and I’m excited about getting to know you.” 
 
 Another features five women about to slurp shots of alcohol off a ski. Saving money on flu shots leaves us more money for fun shots.” 
 
 Yet another features a guy in his shorts crouched on top of a keg, preparing to drink straight from the tap. “It’s a college student doing a keg stand.” 
 
 But college students and other young people who are relatively healthy are critical to the success of the Affordable Care Act, according to a spokesman for the Colorado Consumer Health Initiative. “They’re important to stabilize the insurance prices throughout the nation and Colorado,” said Adam Fox, CCHI’s director of strategic engagement, in an interview with The Daily Caller News Foundation. The “Got Insurance?” campaign is expected to continue until at least Dec. 15.
– ObamaCare needs those wild and crazy millennials to get on board if it's going to work, and a Colorado ad campaign that previously drew scorn over ads featuring kegstands and urging young men to get "brosurance," is now taking fresh abuse over a racier ad. As the Denver Post reports, the ad, accused of demeaning women, features a young woman holding pills next to a young man. Her thoughts: "OMG, he's hot! Let's hope he's as easy to get as this birth control." "ProgressNow Colorado and Colorado Consumer Health Initiative"—the groups behind the ads—"are demeaning and belittling women with shallow sexual caricatures and making light of serious women's health issues," says a GOP strategist. Talk-radio host Dana Loesch referred to the "'you’re a whore' ad for ObamaCare," calling it "basically 'hosurance,'" the New York Post notes. The Daily Caller opted for the same term. Says ProgressNow Colorado's director: "The whole intention of these ads is to raise awareness, and that's what we're doing. "