Business Insider declared the name "terrible," with one columnist writing that he'd heard rumors of the name "but dismissed it immediately," thinking that Apple would have the foresight to predict a landslide of menstruation mockery.
– The name of Apple’s new tablet is already inspiring jokes, eye-rolling, and fretting among the business class, reminding many of a certain, umm, feminine product. Business Insider immediately declared the name “terrible,” and the Internet soon filled with snark. “How will it stand up to other tablets if I pour a test tube full of blue water on it?” asked one blogger. “Are there NO women in the Marketing or Biz Dev department of Mac?” wondered one user, and indeed, no women were present at the tablet’s unveiling, the Washington Post notes. MadTV even coined the term iPad in a 2007 parody about—you guessed it—an Apple brand maxi pad (see story). Then again, people bought something called the “Wii” in droves, so maybe all bets are off.