There’s nothing but the old passive-voice attribution in the lede: 
 
 Apple is expected to announce soon a new subscription plan for newspapers, which hope tablets like the iPad will eventually provide a new source of profits as media companies struggle with declining print circulation and advertising revenue. Apple did not respond to a request for comment. But Roger Fidler, head of digital publishing at the Donald W. Reynolds Journalism Institute in Columbia, Mo., said Apple probably will take a 30 percent cut of all subscriptions sold through the company’s online App Store, and as much as 40 percent of the advertising revenue from publications’ apps. Finally, in the third graph we get some sourcing for the actual news: 
 
 The Cupertino company has agreed to provide an opt-in function for subscribers to allow Apple to share with publishers their information, which includes vital data that news organizations use to attract advertisers, industry sources say.
– Apple is working out a deal with newspaper publishers for a digital subscription service on its various i-gadgets, industry sources tell the San Jose Mercury News. Apple, as usual, isn't saying anything, but the Mercury News talks to one industry observer who predicts that Steve Jobs would take a 30% cut from subscriptions, plus 40% from any ads generated by the newspaper apps. And remember this is all speculation, warns the Columbia Journalism Review. Because of Apple's obsession with security, we have to rely on thinly sourced stories like this one to get our fix of company news. "And if you want my guess (pure speculation—labeled as such!) I’d say newspapers won’t give Steve Jobs 30% cut," writes Ryan Chittum. "Far be it from me to overestimate the business prowess and intelligence of newspaper executives, but surely they’re not so dumb as to give him nearly a third of a recurring revenue stream." (For more iPad doings, click here.)