It comes in orange, lemon lime, and glacier cherry, and is priced in line with the brand's classic sports drink. Measured retail sales of sports drinks fell 3.2 percent by volume in 2017, according to Beverage-Digest, a trade publication, which first reported the news on Wednesday. Gatorade and Powerade, made by PepsiCo rival Coca-Cola Co., both lost volume in 2017, as Powerade Zero grew, according to Beverage-Digest.
– Is the era of sugary sports drinks coming to an end? Gatorade is launching its new Gatorade Zero this week, a sports drink with no sugar and no carbohydrates. Gatorade has long dominated the sports drink industry, but as health-conscious consumers have begun eschewing sugar, some have soured on the drink—which has 34 grams of sugar per 20 ounces—sending sales down 0.5% last year, CNNMoney reports. Gatorade has previously tried an organic version and a low-calorie version with less sugar. Gatorade Zero, which will be known as G Zero, per Bloomberg, will compete directly with Powerade Zero, a sugar-free sports drink that entered the market 10 years ago.