Someone at Comcast changed the name on their bill from her husband’s name, Ricardo, to “Asshole” Brown. The disagreement happened when Brown's wife Lisa tried to cancel her cable. A few minutes later, I received a call from Steve Kipp, Comcast’s vice president of communications for the Washington region. "We have spoken with our customer and apologized for this completely unacceptable and inappropriate name change," he told us via email. “Comcast has zero tolerance for this type of disrespectful behavior and are conducting a thorough investigation to determine what happened. We are working with our customer to make this right and will take appropriate steps to prevent this from happening again.” 
 
 I asked Brown why an employee might want to change Ricardo’s name to Asshole. She got referred to one of the company's dreaded "retention specialists," who apparently didn't like being told "no," as Lisa Brown told the blogger Christopher Elliott, who first reported the story. She’d called Comcast to cancel the cable portion of her account, for which she had to pay a $60 fee. "I was never rude," she told Elliott. “It could have been that person was upset because I didn’t take the offer.” 
 
 What is a fair resolution from Comcast? Comcast probably doesn't relish being one of those companies that many Americans love to hate. According to Elliott, Comcast is also offering the Browns a full refund for the past two years of service. After Brown's wife had a disagreement with the cable company recently, Comcast started sending him monthly statements under the name "Asshole Brown."
– This story likely won't do much to raise Comcast's popularity—or lack thereof. A Washington state woman on Tuesday reached out to consumer advocate Christopher Elliott with a problem. She needed to change the name on her Comcast bill, and after phone calls and an in-person visit to a Comcast location, remained unsuccessful. The bill continued to read: "A--hole Brown." Yes, you read that right. The bill had previously been addressed to "Ricardo Brown" (her husband's name) but was apparently changed by a Comcast employee. Brown suspects the alteration occurred after she called to cancel her cable services. Wired points out that Comcast makes it "frighteningly difficult" to ax services, and Brown was indeed redirected to a retention specialist during her call. She says she was "never rude," but was firm: She wanted to pay the $60 termination fee and pare down her services. Elliott dove in, first verifying with Comcast that the bill hadn't been altered by Brown and did indeed contain the unfortunate first name. Verification made. (Wired verified the story as well.) A regional VP of communications then called Elliott to express that the company has "zero tolerance for this type of disrespectful behavior"; a Comcast director vowed to fire the offending employee. The company's initial offer to Brown: waiving that $60 fee. Brown expressed to Elliott that she thought she deserved more, saying, "I am requesting everything back I paid Comcast for doing this to me"—everything meaning two years' worth of bills. Yesterday afternoon, Comcast agreed to that. (This remains perhaps the most memorable Comcast customer horror story.)