Until Walmart cleans up this mess, consumers cannot rely on Walmart with regard to where a product is really made when shopping on the site.” 
 
 The report also argues that the website’s labels for “Made in USA” and “Assembled in USA,” with their tiny fonts and identical color schemes, are too similar to distinguish on the website, even though the Federal Trade Commission makes a clear differentiation between these two labels. Traditionally, the Commission has required that a product advertised as Made in USA be "all or virtually all" made in the U.S. After a comprehensive review of Made in USA and other U.S. origin claims in product advertising and labeling, the Commission announced in December 1997 that it would retain the "all or virtually all" standard. TINA’s letter gives the example of an Almay eyeliner that states the product is made and assembled here in the U.S., even though the packaging declares that it is “Made in Germany.” Walmart says that the country of origin information comes from the supplier. It also applies to all other forms of marketing, including marketing through digital or electronic mechanisms, such as Internet or e-mail. “False made in USA labeling on Walmart’s website has misled consumers looking to purchase American-made products,’’ said TINA.org Executive Director Bonnie Patten. Even consumers who have seen that text already in larger format would, in search results, have trouble distinguishing ‘Made in the USA’ from ‘Assembled in the USA’.” The report found that both Walmart’s store brand products, such as Equate makeup sponges and tooth whitening strips, as well as other brands, such as Almay eyeliner, were falsely labeled as made in the United States. For the "assembly" claim to be valid, the product’s last "substantial transformation" also should have occurred in the U.S. That’s why a "screwdriver" assembly in the U.S. of foreign components into a final product at the end of the manufacturing process doesn’t usually qualify for the "Assembled in USA" claim.
– An advertising watchdog group warns you to beware of patriotic "Made in the USA" labels on some Walmart products, saying the company uses them far too liberally. The group Truth In Advertising sent Walmart CEO Doug McMillon a letter last week saying that "Walmart's website is mired in USA labeling errors," and ran down a few examples, per the Consumerist: The company's store brand Equate Beauty Wedge Applicator Sponges, formerly labeled "Made in the USA" on the website, "are made in China according to the product packaging," the letter says. Some "USA" labels conflict with the product information on the same Web page, according to the letter—including Equate 7 Day Dental Whitening System Advanced Whitening Wraps (imported) and Almay Intense I-color Liquid Eye Liner (made in Germany). Some USA labels ignore the fact that the product is only partly made, or is assembled rather than made, in the US, the letter adds. "False made in USA labeling on Walmart’s website has misled consumers looking to purchase American-made products," says TINA.org Executive Director Bonnie Patten. In response, Walmart says the two Equate products only recently located in the US—yet the "Made in the USA" label on them is now gone, the Consumerist notes. Walmart adds that it's undertaking "a more extensive quality assurance review" of its website. While there's no official standard for "Made in the USA" labeling, companies can get sued over it for false advertising, AGBeat reports. Click to see a more extensive TINA review of Walmart's "USA" labeling.