Swift's camp claimed credit for the song after the two split (the song was rumored to also have been the source of the breakup). This caused the pop producer to go on a Twitter rant against her — invoking the name of Swift rival Katy Perry, and accusing Swift of trying to "tear" him down. People who sided with Harris started spamming Swift's Instagram comments with the snake emoji. (Harris has since revealed regret for his tweets.)
– Taylor Swift had the internet buzzing about what she might be up to after her social media accounts recently went dark and then came back to life with snakes (lots of snakes). And on Wednesday, she revealed the answer: She's releasing another album, Reputation, due out Nov. 10. The first single will be released Thursday, E! reports. Reputation will be Swift's sixth studio album and her first release in three years. As for the title, it probably has to do with those aforementioned snakes; BuzzFeed delves into how the snake emoji, as used by her critics, has become inextricably intertwined with Taylor—and why she might now be attempting to "reclaim" it.