The fleece vest, often in black and from outdoor clothing retailer Patagonia, has become the most quintessentially-VC item in an investor's wardrobe. John P. Johnson/HBO; Uniqlo; Melia Robinson/Business Insider 
 
 San Francisco has reached peak San Francisco with the addition of a vending machine that dispenses down vests at the city's airport, and Twitter is having a field day. It's one of the highest-earning vending machines that its leasing tenant — a third-party company that also sells electronics and other consumer goods out of vending machines — operates at the airport, according to Yakel. Uniqlo 
 
 "This is the first time we've had clothing available for sale from a vending machine, which we thought was very unique," Doug Yakel, a spokesperson for SFO, told Business Insider. Japanese retailer Uniqlo started selling clothes out of vending machines in airports and malls across the US last year. At the time, these so-called "Uniqlo To Go" machines stocked two of the most popular items from the brand's "LifeWear" collection: a thermal heat-tech T-shirt ($14.90) and a lightweight down jacket ($69.90) in an array of colors. It appears Uniqlo has added down vests for the tech set at San Francisco International Airport. The Men's Ultra Light Down Vest typically retails for $49.90 online and in the vending machine. "SFO has a down vest vending machine for visiting VCs," said Frank Barbieri, a serial entrepreneur, in a now-viral tweet that included a photo of the vending machine. Venture capitalists can be seen sporting the practical outerwear wherever techies gather, from Blue Bottle Coffee shops to the Battery to the VC offices on Sand Hill Road. As investors make trips up and down the Bay, meeting with entrepreneurs, sitting in on board meetings, and negotiating deals in eternal-spring weather, it helps to zip up.
– It's an odd tale of vests, venture capitalists, and San Francisco: Start with this Business Insider story in 2016 declaring that the vest had "become the most quintessentially-VC item in an investor's wardrobe" in Silicon Valley. Flash forward to a different BI story from last week, taking note of a vending machine in San Francisco's airport that dispenses, yes, vests, and the social media jokes that revelation has generated. ("SFO has a down vest vending machine for visiting VCs," wrote one; "automatic vesting" wrote another.) And finally, a followup story at the site that the vendor is surely laughing all the way to the bank—with $10,000 in sales per month. The vests cost about $50, meaning that the machine from third-party vendor Uniqlo is dispensing about 200 of them per month at San Francisco International Airport. "This is the first time we've had clothing available for sale from a vending machine, which we thought was very unique," says an airport spokesman. Turns out, it's one of the most profitable machines at the airport.