Harris Poll: Corporate Reputation Politically Polarized as Companies Wrestle With Taking a Stand for Their Values 
 
 Republicans View Chick-fil-A and Hobby Lobby Reputations More Favorably 
 
 08:30 AM EST Feb 9, 2017 Rating Share 
 
 
 
 
 
 
 
 
 
 Vision and Strong Leadership Increasingly Important To a Company’s Reputational Equity Yet Half of Americans Have Negative Views of Today’s CEOs 
 
 Although Tesla Out of Reach for the Masses, Americans Propel Automaker’s Reputation 
 
 Consumers Cite Intentional Wrongdoing and Dishonesty as Top Reputational Threats 
 
 Amazon Records Highest Reputation Rating in 18 Years of Study; Wells Fargo Experiences Largest Reputation Drop in Harris Poll History 
 
 NEW YORK – As companies wrestle with how to approach a divided U.S. political climate, new research from The Harris Poll shows that Americans view the reputations of some companies as aligned with their individual values. To determine America’s most and least reputable companies, 24/7 Wall St. reviewed reputation scores among the nation’s 100 most recognizable companies from the 2017 Harris Poll Reputation Quotient (RQ), produced by Harris Interactive. Source: Wikimedia Commons 
 
 6. Like many of the companies on this list, UPS in the last five years, Like many other companies on this list, UPS has been a strong performer on Wall Street. The Walt Disney Company 
 
 > 2017 reputation quotient: 82.04 
 
 > 2016 reputation quotient: 81.18 
 
 > Industry: Film and entertainment 
 
 > CEO: Bob Iger 
 
 For decades, The Walt Disney Company has produced wildly popular children’s movies, and the company’s theme parks have been popular tourist destinations since Disneyland opened in 1955. Google 
 
 > 2017 reputation quotient: 82.00 
 
 > 2016 reputation quotient: 82.97 
 
 > Industry: Internet 
 
 > CEO: Sundar Pichai 
 
 Compared to other companies on this list, Google’s reputation has declined, albeit slightly. Tesla Motors 
 
 > 2017 reputation quotient: 81.70 
 
 > 2016 reputation quotient: N/A 
 
 > Industry: Automaker 
 
 > CEO: Elon Musk 
 
 The 2017 edition of the Harris Poll study included for the first time electric car manufacturer Tesla as one of the most visible companies. Charter Communications 
 
 > 2017 reputation score: 62.80 
 
 > 2016 reputation score: 64.78 
 
 > Industry: Cable telecommunications 
 
 > CEO: Thomas Rutledge 
 
 Charter Communications is a telecommunications company that sells cable, phone, and internet services through the brand Charter Spectrum. Sears Holdings Corporation 
 
 > 2017 reputation score: 62.74 
 
 > 2016 reputation score: 64.69 
 
 > Industry: Retail 
 
 > CEO: Edward Lampert 
 
 Sears has long struggled against the rising tide of e-commerce. Bank Of America 
 
 > 2017 reputation score: 59.69 
 
 > 2016 reputation score: 64.26 
 
 > Industry: Finance 
 
 > CEO: Brian Moynihan 
 
 Bank of America, the second largest American bank based on total assets, did not have a good year when it comes to its reputation. Google has long been the dominant search engine worldwide, and Google’s Chrome web browser now commands a substantial lead in its market as well, surpassing long-time leaders such as Microsoft’s Edge (formerly Internet Explorer) and Mozilla’s Firefox. All respondents are asked, unaided, to name companies that stand out as having the best and worst reputations.
– Congrats, Amazon. The company has the best reputation among American consumers, according to 24/7 Wall St., which lists the companies with the best and worst reputations based on the 2017 Harris Poll and American Customer Satisfaction Index. The top five in each category, with a reputation score out of 100: Best: Amazon.com: 86 Wegmans: 85 Publix: 83 Johnson & Johnson: 82.5 Apple: 82 Worst: Takata: 49 Wells Fargo: 49 Goldman Sachs: 56 Monsanto: 57 Halliburton: 58 Click to see both lists in full, or the companies with the best reputations in 2016.