The online retailer announced this morning, without giving specific figures, that its Prime Day 2016 was the “biggest ever.” Not just in terms of other Prime Days, either, but the “biggest day in the history of Amazon .” Tuesday’s customer orders were up by more than 60 percent worldwide, compared with last year’s Prime Day, and up by more than 50 percent in the U.S. Amazon says it was also the “biggest day ever” for Amazon devices globally. These discounts were clearly able to boost Amazon’s overall sales for the day, as was the fact that Amazon better spread out its sales throughout the day, compared with last year. You can find Prime Day deals on amazon.com/primeday from 6 pm PT / 9 pm ET on July 10 (if you use Alexa on the Echo, Dot, Tap, Show, Fire TV/Fire compatible tablets, or the Dash Wand, deals start 2 hours earlier). This year, Amazon is pledging that price for all its limited-time lightning deals will be the lowest for that item offered on its site in the last 365 days.
– Will the third time be the charm for Amazon? Its now-slightly-misnomered Prime Day (it's actually 30 hours long, not 24, this year) kicks off at 9pm EDT Monday. Its inaugural sale in 2015 didn't blow consumers over; in 2016 there were early-morning website issues for some customers. This year, Amazon is ready, at least by USA Today's account, which notes that two floors of conference rooms at HQ have been "outfitted as war rooms" to support the onslaught of shoppers, all of whom must have a Prime membership to get the deals. More: The figures: Prime Day 2016 saw an estimated $500 million to $600 million in sales (Amazon didn't release official numbers). That's a fraction of the $3.34 billion spent on the Black Friday that followed months later, but Amazon said the total was up 60% over 2015, with 2017's Prime Day expected to be even bigger. What does bigger look like? Beating 2016 Prime Day records like these perhaps, per TechCrunch: More than 90,000 TVs, 1 million shoes, 23,000 iRobot vacuums, and 200,000 headphones were sold. It's a win-win for Amazon: There's a big upside involved in reeling in new Prime shoppers (the count has increased about 20 million year-over-year in the US, to 85 million): Their Amazon spending is almost double that of a non-Prime customer: $1,300 a year versus $700. What's on sale? Some 100,000 items, per CNET, but those items don't all go on sale at once. It offers tips on how to be alerted to the best deals (one smart one involves using your Amazon Wish List). Fortune offers some other ways, including a convenient-sounding Alexa tip. So are the deals deals? In some cases. Quartz points out that the Wirecutter gadget-review site examined 8,000 deals last Prime Day and recommended fewer than 1% of them: 64. One handy tool: CamelCamelCamel.com, which prompts you to input a product URL and then lets you know how that stacks up to what Amazon has charged for the item in the past. There's reason to care: ... and also reason to avoid the "rabbit hole" altogether. Rick Broida makes both cases at CNET. One dose of reality: If you've enjoyed Amazon's tax-free shopping in the past, it's, well, a thing of the past. Forbes points out that since April 1, Amazon has been levying sales tax for shoppers in all states with a sales tax (five don't have one: Alaska, Delaware, Montana, New Hampshire, and Oregon).