Here's how Frank describes the concept on the chicken offsets website: 
 
 Hi! I'm Ted Frank and I love the chicken sandwiches at Chick-fil-A. But I also like my gay-married friends and don't like the guilt of indirectly supporting Chick-fil-A's stance on gay rights. And I know there are lots of other people in the same boat. So I've started ChickenOffset.com . Every time you buy a chicken-sandwich meal at Chick-fil-A, you can buy an "offset" here. You can print out the receipt and demonstrate to your friends that the money you gave for LGBT youth more than compensates for the profits you put in Chick-fil-A's coffers. $1 gets you 1 chicken-meal offset; $6 for ten offsets. We promise to send at least 90% of the proceeds (and will almost certainly send more than that) after our minimal expenses to It Gets Better and the Williams Institute. We promise your offsets will provide far more money to non-profits that support gays than buying a sandwich at Chick-fil-A ends up putting in the pockets of anti-gay-rights organizations. We promise to update this site with data about how much money has been donated. The charity would get more money that way, though most would find that it costs more than $1 to process a $1 donation, so you should make sure you're giving them real money.
– If you love the taste of Chick-fil-A but loathe the company president's recent statements against gay marriage, you may want to head over to ChickenOffset.com, a website that allows you to donate money to gay rights campaigns after you've wolfed down that spicy chicken sandwich. The website was started by Washington, DC, lawyer and activist Ted Frank, who says he loves the restaurant's fare but not "the guilt of indirectly supporting Chick-fil-A's stance on gay rights." Frank tells the Huffington Post that giving money—$1 per offset—to groups like It Gets Better and the Williams Institute is a lot more effective than "depriving Christian groups of $0.0001 by boycotting Chick-fil-A." Frank isn't the only gay rights supporter coming up with creative ways to strike back at the eatery...