 A Ramadan TV ad by a Middle Eastern telecommunications company in which victims of terrorism confront a suicide bomber and urge society to “bomb violence with mercy” has provoked a heated debate in the region, with some praising its attempt to tackle extremism and others criticising it for using victims of bombings and a simplistic portrayal of terrorists. It opens with a voiceover by a child, saying: “I will tell God everything, that you’ve filled the cemeteries with our children and emptied our school desks.” 
 
 Facebook Twitter Pinterest The advert from the Kuwaiti mobile operator Zain. As the suicide bomber travels to his destination, he is confronted by victims of terrorism, covered in blood and dirt, including a child actor playing the role of Omran Daqneesh, the child from Aleppo whose bloodied image after he survived an airstrike by the Syrian government was seen around the world. It also features a bride who survived the bombing of a wedding hall in Amman in Jordan, a man who lost his son in a massive car bombing in Baghdad, Iraq, and another who survived a suicide attack on a Shia mosque in Kuwait. Photograph: Youtube 
 
 TV viewing in the Arab world usually skyrockets during Ramadan, when Muslims are expected to fast from dawn until sunset. "What a beautiful ad on counter violence & extremism.
– As the Muslim holy month of Ramadan kicked off over the weekend, so, too, did an ad by a telecom company in Kuwait tackling terrorism. CNN reports on Zaid's three-minute music video, which has so far amassed more than 3.6 million views, showing a suicide bomber being confronted by victims (some of them actual victims of past terror attacks) in the wake of a bus bombing. "You've filled the cemeteries with our children and emptied our school desks," a child's voiceover notes as the man works on his weapon, while others refute him after the act has been carried out. "I bear witness that there is no God but Allah," he tells a busload of dust-covered passengers, to which one man responds, "You who comes in the name of death, He is the creator of life." The terrorist is then driven out by a crowd, with one man singing phrases such as, "Let's bomb delusion with the truth." The Guardian notes TV viewing spikes in Arab communities during Ramadan, as people hunker down at home to fast. The video is earning praise, with one prominent Emirati commentator calling it "a beautiful ad on counter violence and extremism" on Twitter. Yet others were rankled by the fact that terrorism victims were featured (some say it's exploitative) and that an actor played the part of Omran Daqneesh, the child in a now-famous photo out of Syria after his home was hit in an airstrike. "Part of justice for any victim is to expose his killer," one writer notes, pointing out the real Omran wasn't attacked by extremists but by the Syrian regime. Still others say the ad just preaches to the choir and doesn't get to the heart of what drives terrorism. "What's the ad saying? … The criminals … will laugh at us," a Syrian communications expert says. (A US airport's anti-terror efforts.)