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 Age limits and bans on assault-style rifles are in vogue now, but the biggest threat to gun sales may still be President Donald Trump. Announcing American Outdoor Brands’ (AOB) latest results, Debney called the shooting, which killed 17 at the Marjory Stoneman Douglas high school in Parkland, an “incomprehensible loss of life” but said the company would continue to support the right of Americans to carry firearms. James Debney, boss of former Smith & Wesson, offers remarks as he blames ‘challenging market conditions’ for nosedive in profits 
 
 James Debney, the British-born chief executive of the company that made the rifle used by the gunman in the school shooting in Florida last month, on Thursday said he “shared the nation’s grief” over the massacre. Sales Policies 
 
 Dick’s Sporting Goods Inc., Walmart Inc. and Kroger Co. said this week they would no longer sell assault-style rifles such as the AR-15, the weapon used in the Florida shooting and made by American Outdoor. Sales revenue fell close to a third, down to $157.4m compared with $233.5m for the same period the previous year. “We share the nation’s grief over this incomprehensible and senseless loss of life, and we share the desire to make our community safer,” said Debney, adding the company would “continue to support the development of effective solutions that accomplish that objective, while protecting the rights of the law-abiding firearm owner.” 
 
 Meet the British CEO of the firm behind the gun that brought tragedy to Florida Read more 
 
 His comments came as Debney blamed “challenging market conditions” for a dramatic slump in the company’s profits and sales.
– The CEO of the company that made the rifle used in the Parkland mass shooting says the firm "shares the nation's grief"—but it hasn't changed its mind about gun laws. "We share the nation’s grief over this incomprehensible and senseless loss of life, and we share the desire to make our community safer,” James Debney, CEO of American Outdoor Brands, said when announcing the firm's latest results Thursday, per the Guardian. He said the company, formerly known as Smith & Wesson, would seek "effective solutions" to safety issues, while still "protecting the rights of the law-abiding firearm owner." Debney is a strong supporter of the NRA, though he has said he never fired a gun before becoming CEO of a gun-maker. Debney blamed "challenging market conditions" for falling sales and a collapse in profits, Bloomberg reports. He added, however, that after the Parkland shooting, there had been "increased foot traffic" to gun stores, leading to "some increased sales," Reuters reports. "We will operate our business under the assumption that the next 12 to 18 months could deliver flattish revenues," said Debney, announcing that the company had cut its profits forecast and sales targets. In after-hours trading, the company's stock, already down more than 50% over the last 12 months, fell 12%. (The GOP is "flummoxed" by President Trump's push for gun control.)