But Jodie Hejduk of Bakersfield filed the complaint, on behalf of a class of other affected people, against Hatchimals' parent company Spin Master after she says the toy she purchased did not hatch. He said he hopes the class action sends a message to other corporations “looking to exploit the average consumer saving money to buy their kids a gift not to sell a defective product that hits Americans in the pocketbook.” 
 
 Hejduk, who snagged one of the coveted toys for her daughter’s birthday, says her daughter was thrilled to get it, but “dismayed” when it never hatched, though she followed the instructions. Spin Master released the toys in early October 2016, in time for the holidays, and they quickly became the year’s must-have gift. “Spin Master knew it was spinning consumers; they knew the product didn’t hatch.” 
 
 He noted the irony of the company’s name: Spin Master. "One of the company's senior vice presidents recognized that getting the toy to hatch 'resonates well with kids' and that since children do not know what is inside of the egg 'they get excited about what they may get.'  FRESNO, Calif. (CN) – A federal class action claims that Hatchimals, the nationwide toy craze that hatches from an egg, don’t always hatch, producing unhappiness in families that the filing attorney says can range from “extreme disappointment to tragic.” 
 
 Hatchimals are stuffed animals that hatch out of the colored spotted eggs they are sold in. In a statement to CNBC, Spin Master general counsel Christopher Harrs said that the company "provided troubleshooting support and where required immediately made available replacement products for those few consumers whose toys did not work as they anticipated." "The allegations from the class action lawyer are simply inaccurate and not based on actual facts," he added.
– Hatchimals, the hottest toys of the holiday season, laid an egg with many expectant kids Christmas morning when their furry hatchlings refused to come out of their shells. Now the manufacturer, Spin Master, is facing a class-action lawsuit from a California mom who alleges her child's egg was a dud. The lawsuit, filed by Jodie Hejduk of Bakersfield, Calif., on behalf of what the suit says could be millions of consumers, claims Spin Master ran "a bait-and-switch marketing scheme." Hatchimals are plush animals stuffed into plastic eggs that, when the egg is rubbed and cuddled for about half an hour, should begin to peck their way out. While Spin Master acknowledges some of the toys didn't work as intended, the company tells CNBC it "provided troubleshooting support and where required immediately made available replacement products." The toy cost about $50 in stores, but it was so popular it spawned internet bidding up to $350—only to leave many buyers disappointed. One customer wrote on Amazon.com that she "watched every YouTube video we could for help, but to no avail," the lawsuit says, per NBC News. Others complained that calling Spin Master had done no good because the company was "impossible to contact," or that when they got through they were told to open the egg themselves. Spin Master blames the toy's popularity, saying the company "experienced a higher than anticipated number of calls" over the holidays, and that the lawsuit's allegations are "not based on actual facts." But an attorney on the case tells Courthouse News that the toy's failure rate is "exceptionally high," and that the company knew the product wasn't ready for market. Hejduk's lawyer, Mark Geragos, tells ABC News his client was never offered a refund for her defective Hatchimal.