 Sarah Palin endorsed 60 candidates this year, but when dust settled Wednesday morning, the biggest beneficiary of the “Sarah Palin effect” was not necessarily the candidates themselves, but the Palin brand.
– Sarah Palin is looking like one of the biggest non-Democratic losers in the midterm elections, according to some analysts. High-profile losses among the candidates she endorsed, especially in Alaska, where Lisa Murkowski appears bound for victory as a write-in candidate, are likely to undermine her credibility, the Economist notes. It predicts that we'll be hearing less from Palin—at least until she makes her 2012 ambitions clear—as the spotlight turns to rising stars who have actually been elected, like Rand Paul and Marc Rubio. GOP strategists, however, say that while Palin's "Mama Grizzlies" may not have been big winners, the Palin brand definitely came out ahead. "She's got the most valuable asset anybody can have in politics, and that's name ID," Republican campaign consultant Ed Rollins tells Politico, comparing Palin's efforts in 2010 to Richard Nixon's campaigning on behalf of GOP candidates in 1966 ahead of his successful bid for the White House in 1968 . "No one remembers who won or lost, only that he was out there," Rollins says.